-> '''Zodd:''' ''Don't you think we can do a little better than DTV?''
-> '''Phil:''' ''Why, what's wrong with DTV? It's television for demons, we're demons -- it's perfect.''
-> '''Zodd:''' ''Yeah, but you know how these specialty cable networks are: they start out real good, but then they lose their focus and things go downhill real quick. [[NetworkDecay Just look at what happened to G4!]]''
-->-- ''WebVideo/BerserkAbridged''

'''G4''' (also known as '''[=G4TV=]''') was a television network known for its focus on [[VideoGames video games]] and geek culture, and infamously associated with [[NetworkDecay network decay]]. Since the inception of the network, it had gone through some [[TroubledProduction serious growing pains trying to find an audience and gain ratings and advertisers.]] Simply put, the channel is OldMediaPlayingCatchUp in television channel form.

The Comcast-owned channel was launched on April 24, 2002 by Charles Hirschhorn. The lineup entirely consisted of gaming related shows such as ''Arena'' (featuring multi-player gaming competitions), ''[=G4TV.com=]'' (interactive talk show connected with the website), and ''Cheat!'' (cheat codes and walkthroughs; think GameFAQs on TV). The channel was struggling to find viewers and get into more homes, as it wasn't available on many cable/satellite providers.

In 2004, Comcast bought out Creator/TechTV (a low-rated, but beloved technology/computer based channel) and merged the channels into [=G4TechTV=], gaining [=TechTV=]'s channel slots on different providers. Much of the [=TechTV=] identity and brand was flushed out, saved for ''Series/XPlay'' and its hosts, ''The Screen Savers'' (which would later become ''[[Series/AttackOfTheShow Attack of the Show!]]''), and ''Unscrewed with Martin Sargent''. The merger lasted less than a year before the channel was changed back into G4, but not without gaining infamy with the [=TechTV=] fans and much of the audience the channel was aimed towards. Despite the huge amounts of change and upheaval, the network still managed to have a dedicated fanbase for the original G4 programming and personalities.

In 2005, Neal Tiles was named the new network president. He attempted to broaden the channel's scope into a general male-oriented channel in the vein of Creator/SpikeTV. During his reign, more off-network reruns started to air such as the much-maligned ''Series/{{Cops}}'' and ''Cheaters'' repeats. However, this was also the period ''Attack of the Show!'' and ''X-Play'' hit their strides and became the flagship shows of the channel. ''Attack of the Show!'' hired a new co-host Creator/OliviaMunn, and became an Internet/pop/geek culture sensation and ''X-Play'' broadened its scope to encompass all of video game culture. ''Series/NinjaWarrior'' became the network's highest rated show. Despite all of this, there was still struggling behind the scenes. Layoffs continued to save money, the studios were relocated to same building with Creator/{{E}}! and the Style Network and downsized. And then on November 1, 2010, [=DirecTV=] dropped the channel from its lineup, saying that the ratings didn't justify carrying it.[[note]][=DirecTV=] subscribers might also notice that several other networks in the Comcast/[=NBCUniversal=] umbrella had moved to higher tiers in 2012 so this might have to do with carriage fees more than anything.[[/note]]

Then, in 2012, the final shoe dropped. With the Comcast[=/=][=NBCUniversal=] merger, G4 gained yet another new president Adam Stotsky (who works with Bonnie Hammer, who is associated with the [[Creator/{{Syfy}} Sci-Fi Channel]]'s network decay). Adam Sessler and Kevin Periera, two long time hosts, left the network (Munn already left in 2010). The two flagship shows, ''X-Play'' and ''Attack of the Show!'' were cancelled and ended their runs on January 23, 2013, effectively ending all G4 studio programming. The network was to be rebranded into the Esquire Network on September 23, 2013, with ''Esquire'' magazine as the partner. [[http://www.nytimes.com/2013/02/11/business/media/in-venture-with-nbc-esquire-expands-into-television.html?smid=tw-share&_r=1& The new network is a more upscale men's network]], and focuses more on cooking, travel and fashion.

So time passed and the big day arrived. G4, by that point became a channel on a robo-feed, going through it's library of original programming, acquisitions, and year-old X-Play re-runs. After all the promotions about the Esquire Network and the firings and cancellations, G4 was replaced with... [[Film/{{UHF}} nothing!]] [[ScrewedByTheNetwork Absolutely nothing!]] It turned out that [[http://www.hollywoodreporter.com/news/nbcu-switch-up-esquire-network-624127 [=NBCUniversal=] decided to use Esquire Network to replace Style Network instead of G4 because it had a broader carriage than G4 ([=DirecTV=] carried Style Network but not G4)]]. [[http://xfinity.comcast.net/learn/programming/ Comcast began removinng G4 from some of its systems in January 2014]] aside from AT&T U-verse and a few smaller cable operators that have deals/contracts beyond that date, although several cable providers such as Time Warner Cable, Cablevision, Verizon [=FiOS=], and Dish Network dropped it early. Not to mention there are a lot of angry Style Network fans miffed about the 11th hour switch to Esquire Network. So essentially, they tossed aside one and a half channels or in layman's terms, they wasted a perfectly good network.
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