[[quoteright:300:http://static.tvtropes.org/pmwiki/pub/images/filmation.jpg]]
[[caption-width-right:300: [[WesternAnimation/HeManAndTheMastersOfTheUniverse1983 By the Power of Stock Footage!]]]]

'''Filmation''' was an [[WesternAnimation American animation]] studio founded in 1963 by Lou Scheimer and Norm Prescott that, along with HannaBarbera, dominated the American Saturday morning cartoon market throughout the 1960s, '70s, and '80s, particularly in the genre of action-adventure cartoons.

The studio was run on a shoestring budget, so they had to limit costs wherever possible. This condition was aggravated by Filmation's "people before art" policies which forbade the company from outsourcing jobs to cheaper foreign animation studios.[[note]]Although they did work with Creator/{{TMS|Entertainment}} on Zorro. However, Zorro was even cheaper to produce than TMS's own domestic productions, and TMS paid their staff members more than Filmation did—to put ''that'' in perspective, a typical episode of an American cartoon usually has around 3 times ($300,000 dollars) the budget of a typical episode of an anime ($123,000 dollars)—showing just how cheap Filmation was. The only thing saving the American studio was the favourable yen-to-dollar exchange rate at the time; once that changed, they decided to just do the rest of their shows themselves.[[/note]] This resulted in Filmation's (in)famous cost-cutting techniques: LimitedAnimation and considerable reliance on [[StockFootage re-used footage]].

Moreover, Lou Scheimer's social conscience led him to submit the studio's productions to the oversight of various MoralGuardians, resulting in the avoidance of any controversial or challenging aspects in its series and in the various AndKnowingIsHalfTheBattle lectures appended to episodes in the 1970s and '80s. On the plus side, Filmation did employ many of the best animation writers of the 1970s and '80s, and its artwork (as opposed to animation) featured graceful and gutsy character designs and impressive, intricate backgrounds—though the company characteristically exploited the latter by interrupting many episodes with long slow background pans featuring no animation at all.

The studio's first success came in 1966 with ''TheNewAdventuresOfSuperman''; this was soon eclipsed by the runaway popularity of ''WesternAnimation/TheArchieShow'' in 1968. ''Archie'' spun off Filmation's next hit, ''WesternAnimation/SabrinaAndTheGroovieGoolies'', in 1971. In 1972 a bizarre {{crossover}} film was made for ''The ABC Saturday Superstar Movies'' featuring the Groovie Goolies meeting various WesternAnimation/LooneyTunes characters. The studio's first foray into socially conscious cartooning came in 1972 with ''WesternAnimation/FatAlbertAndTheCosbyKids''; thereafter, didacticism would be common not only on cartoons like ''WesternAnimation/MissionMagic'' (a precursor to ''Literature/TheMagicSchoolBus'' in featuring a supernaturally endowed teacher, [[IncrediblyLamePun Miss Tickle]], along with later 1980s pop idol Rick Springfield), but in Filmation's live-action productions as well, such as the environmentally educational ''Ark II'', ''Shazam!'' and ''Isis'' (which featured another magical, HotLibrarian-ish teacher, who transformed into the Egyptian goddess [[[ByThePowerOfGrayskull "O mighty Isis!"]]] in order to fly around in skimpy skirts and demonstrate social lessons into the bargain).

Throughout the 1970s, Filmation produced some well-regarded {{animated adaptation}}s of various series, such as ''[[WesternAnimation/FlashGordon The New Adventures of Flash Gordon]]''; ''{{Tarzan}}, Lord of the Jungle''; ''Franchise/{{Zorro}};'' ''TheNewAdventuresOfBatman'', and ''WesternAnimation/StarTrekTheAnimatedSeries'', as well as some less well-regarded ones, such as ''TheBradyKids'' (whose dancing pandas and helicopter-tailed wizard bird are [[ShoutOut deployed]] to hilarious effect in a MushroomSamba sequence in ''[[Series/TheBradyBunch A Very Brady Sequel]]''), ''[[Series/GilligansIsland The New Adventures of Gilligan]]'', ''My Favorite Martians'', and ''UncleCrocsBlock'', which featured an all-canine version of ''[[Series/{{Mash}} M*A*S*H]]'' called "M*U*S*H".

In 1981, Filmation sought to tap into the increasingly popular fantasy market with ''{{Blackstar}}'', its analogue to Ruby-Spears' ''ThundarrTheBarbarian'' (characteristically, the studio had planned to make the hero a black astronaut, but [[ExecutiveMeddling CBS insisted on appealing to a different demographic]], so Blackstar became a deeply tanned white man). In 1983, Filmation achieved its greatest success with ''WesternAnimation/HeManAndTheMastersOfTheUniverse1983'', a daily syndicated series based on a wildly popular line of toys from Mattel. This was quickly followed by a [[GenderFlip gender-flipped]] spin-off, ''WesternAnimation/SheRaPrincessOfPower''. ''WesternAnimation/{{Bravestarr}}'' and ''Tarzan and the Super 7'' were other entries in the studio's action-adventure line. These series were a favorite target of consumer advocates in the Eighties, being often characterized as nothing more than 30-minute toy commercials.

Filmation owned the rights to a 1975 live-action series called ''The Ghost Busters'' starring ''FTroop'' co-stars Forrest Tucker and Larry Storch (one of Filmation's favorite voice actors), and a [[EverythingsBetterWithMonkeys guy in a gorilla suit]]. ColumbiaPictures had to apply for the rights to call its 1984 movie ''Film/{{Ghostbusters}}'', and after its success, Filmation revived the series in animated format, now called simply ''[[WesternAnimation/FilmationsGhostbusters Ghostbusters]]''. The SpinOff animated show from the movie thus became ''WesternAnimation/TheRealGhostbusters'', while Filmation's version was for a while named ''[[WesternAnimation/FilmationsGhostbusters The Original Ghostbusters]]''.

Filmation was owned first by [=TelePrompTer=] and later by Westinghouse (the logo above being rendered in the distinctive [[http://www.myfonts.com/fonts/larabie/anklepants/ "Group W" font]] shared among most Westinghouse broadcasting assets), but was bought by the L'Oreal Corporation in 1987 and promptly shut down, probably for tax purposes. Its last production to be released was the theatrical feature ''WesternAnimation/HappilyEverAfter'', an unofficial sequel to Creator/{{Disney}}'s ''Disney/SnowWhiteAndTheSevenDwarfs'' (featuring seven "dwarfelles" in place of dwarfs), six years after the studio was killed.[[note]]Their last production to be released while the studio was still in business was ''WesternAnimation/PinocchioAndTheEmperorOfTheNight'' in 1987, a similar attempt by Filmation to ape Disney.[[/note]] Attempts by founder Lou Scheimer to [[IncrediblyLamePun re-animate]] the studio proved unsuccessful; Scheimer died in 2013. The studio's library is currently owned by DreamworksAnimation.

!!Series Created by Filmation Include:
[[index]]
* ''TheNewAdventuresOfSuperman'' (1966)
* ''The Franchise/{{Superman}}/Aquaman Hour of Adventure'' (1967)
* ''Journey to the Center of the Earth'' (1967)
* ''Fantastic Voyage'' (1968)
* ''Aquaman'' (1968)
* ''TheArchieShow'' (1968)
* ''The Franchise/{{Batman}} / Franchise/{{Superman}} Hour'' (1968-1969)
* ''The Archie Comedy Hour'' (1969; one of the first series to use the Lou Scheimer / Norm Prescott "wheel" credit)
* ''Franchise/{{Batman}} with Robin the Boy Wonder'' (1969)
* ''The Hardy Boys'' (1969)
* ''Will The Real Jerry Lewis Please Sit Down'' (1970)
* ''SabrinaAndTheGroovieGoolies'' (1970)
* ''Archie's Funhouse'' (1970)
* ''[[SabrinaAndTheGroovieGoolies Sabrina The Teenage Witch]]'' (1971)
* ''ArchiesTVFunnies'' (1971)
* ''FatAlbertAndTheCosbyKids'' (1972)
* ''TheBradyKids'' (1972)
* ''Daffy Duck and Porky Pig Meet the Groovie Goolies'' (1972)
* ''Lassie's Rescue Rangers'' (1973)
* ''WesternAnimation/StarTrekTheAnimatedSeries'' (1973)
* ''My Favorite Martians'' (1973)
* ''WesternAnimation/MissionMagic!'' (1973)
* ''The U.S. of Archie'' (1974)
* ''The New Adventures of Gilligan'' (1974)
* ''Series/{{Shazam}}!'' (1974)
* ''The Secret Lives Of Waldo Kitty'' (1975; inspired by TheSecretLifeOfWalterMitty)
* ''Series/TheSecretsOfIsis'' (1975; referred to onscreen as simply "Isis")
* ''UncleCrocsBlock'' (1975)
* ''{{Tarzan}}, Lord of the Jungle'' (1976)
* ''Series/{{Ark II}}'' (1976)
* ''TheNewAdventuresOfBatman'' (1977)
* ''Series/SpaceAcademy'' (1977)
* ''SpaceSentinels'' (1977)
* ''The New Archie and Sabrina Hour'' (1977)
* ''Tarzan and the Super 7'' (1978)
* ''Fabulous Funnies'' (1978)
* ''The New Adventures of Mighty Mouse and Heckle & Jeckle'' (1979)
* ''Series/JasonOfStarCommand'' (1979; a spinoff of Space Academy)
* ''[[WesternAnimation/FlashGordon The New Adventures of Flash Gordon]]'' (1979; referred to onscreen as simply "Flash Gordon")
* ''SportBilly'' (1979-1980)
* ''WesternAnimation/TheTomAndJerryComedyShow'' (1980)
* ''The {{Tarzan}}[=/=]LoneRanger Adventure Hour'' (1980)
* ''{{Blackstar}}'' (1981)
* ''HeroHigh'' (1981)
* ''The Kid Superpower Hour with Shazam!'' (1981)
* ''The {{Tarzan}}[=/=]LoneRanger[=/=]Franchise/{{Zorro}} Adventure Hour'' (1981)
* ''Gilligan's Planet'' (1982; Filmation's final series for Saturday Mornings; also the first to use the Lou Scheimer "signature" credit)
* ''WesternAnimation/HeManAndTheMastersOfTheUniverse1983''
* ''The Adventures of WesternAnimation/FatAlbertAndTheCosbyKids'' (1984)
* ''WesternAnimation/SheRaPrincessOfPower'' (1985)
* ''WesternAnimation/FilmationsGhostbusters'' (1986)
* ''WesternAnimation/{{Bravestarr}}'' (1987; Filmation's final TV series)

!!Animated Features Created by Filmation Include:
* ''Film/JourneyBackToOz'' (1974)
* ''WesternAnimation/PinocchioAndTheEmperorOfTheNight'' (1987)
* ''WesternAnimation/HappilyEverAfter'' (1988 (released 1993))
[[/index]]
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!!Tropes Associated With Filmation Shows Include:
* ActionGirl: Isis; Teela on ''[[WesternAnimation/HeManAndTheMastersOfTheUniverse1983 He-Man]]''; Judge J.B. Mac Bride on WesternAnimation/{{Bravestarr}}, [[WesternAnimation/SheRaPrincessOfPower She-Ra]] and her companions on her eponymous show.
* AndKnowingIsHalfTheBattle: Particularly in the Eighties, very few shows ended without one of these, sometimes having very little to do with the actual plot of the episode.
* AnimatedAdaptation: Many, ''many'', '''many''' of Filmation's shows were adaptation of series from other media, from ComicBook to {{Film}} to LiveActionTelevision, perhaps the most famous being ''WesternAnimation/StarTrekTheAnimatedSeries''.
* AudibleGleam: This was a recurring sound effect in many of {{Filmation}}'s productions. In fact, it's even featured in the first version of the company's Westinghouse-era (post-1983) logo.
* BlackMagicianGirl: Evil-Lyn on ''WesternAnimation/HeManAndTheMastersOfTheUniverse1983''; Apparitia and Mysteria on ''WesternAnimation/FilmationsGhostbusters''; Shadow Weaver on ''WesternAnimation/SheRaPrincessOfPower'' (She actually looks a little bit like a Black Mage...)
* BrattyHalfPint: Batso, Ratso, and Hauntleroy on ''SabrinaAndTheGroovieGoolies''; Brat-A-Rat on ''WesternAnimation/FilmationsGhostbusters''; Imp on WesternAnimation/SheRaPrincessOfPower.
* ByThePowerOfGrayskull: "O mighty Isis!"; "For the honor of Grayskull!"; and, of course, the TropeNamer.
* [[CoolHorse Cool Steed]]: Blackstar's dragon-horse, Warlock; He-Man's Battle-Cat (and Skeletor's Panthor); Bravestarr's transforming, shotgun-totin' Thirty-Thirty.
* DemBones: ''The Groovie Goolies'' featured a skeleton band called "The Bare Bones Band", A skeleton named "[[NapoleonBonaparte Bone-Apart]]",who was dressed in a Napoleonic hat and was constantly falling apart ([[IncrediblyLamePun Groan!]]) and later, "Scared Stiff" on ''WesternAnimation/FilmationsGhostbusters'' was a [[SkeleBot9000 skeletal robot ghost]] (who was ALSO constantly falling apart) -- and, of course, Skeletor, at least from the neck up.
* DullSurprise
* EverythingsBetterWithMonkeys: Tracy on ''WesternAnimation/FilmationsGhostbusters''; N'kima on ''Tarzan''.
* EvilOverlord: ''{{Blackstar}}'''s BigBad was actually called "The Overlord," but Skeletor, Hordak, Stampede, Tex Hex, and Prime Evil all clearly fall into this category.
* FantasyGunControl: Filmation's "Show No Guns" policy was so extreme that a Filmation artist once circulated a sketch of He-Man holding a pineapple pistol-wise and going "Bang! Bang!"
* FunnyAnimal: Largely [[AvertedTrope averted]] in Filmation series; though there were Waldo Kitty, Thun the Lion-Man, Thirty-Thirty (sometimes), and Adam the [[LiveActionTV live-action]] talking chimp, this trope was nowhere nearly as popular with Filmation as with most other animation studios.
* HeroicBuild: Just about every male Filmation protagonist looks like He-Man. Blackstar, Bravestarr, Prince Adam (even when not as He-Man).
* HeyItsThatVoice!: Filmation had its own stable of voice actors, including John Erwin, Creator/PatFraley, and Larry Storch -- and, notoriously, Lou Scheimer and his own children. Creator/FrankWelker, Linda Gary, Melendy Britt and [[Series/LostInSpace Jonathan Harris]] were also recurring voices.
* IconicLogo: The two famous ones are the spinning "Lou Scheimer/Norm Prescott" and the Lou Scheimer signature.
* InkSuitActor: Rick Springfield on ''WesternAnimation/MissionMagic!''; most of the casts of ''WesternAnimation/StarTrekTheAnimatedSeries'' and ''The New Adventures of Gilligan''.
* LimitedAnimation: A common complaint about the company's works, with the exception of their Zorro cartoon (it was outsourced to Creator/TMSEntertainment).
* MagicalGirl: Sabrina; Miss Tickle on ''Mission: Magic''; Mara on ''{{Blackstar}}''; The Sorceress on ''WesternAnimation/HeManAndTheMastersOfTheUniverse1983'', Glimmer, Castaspella, Frosta, and Queen Angella on ''WesternAnimation/SheRaPrincessOfPower''.
* MechaMooks: Ming's robot warriors on ''Flash Gordon''; the Lavaloks (basically, stone dinosaur robots) on ''{{Blackstar}}''; Skeletor's robots on ''He-Man and the Masters of the Universe'', Hordak's Horde Troopers on ''She-Ra: Princess of Power''.
* NotQuiteStarring: The entire basis for ''Will the Real Jerry Lewis Please Sit Down?''
* OpeningNarration: Filmation liked Opening Narrations (or occasionally [[ExpositoryThemeTune Expository Theme Tunes)]] and used them in a lot of their shows (He-Man, Flash Gordon, Fat Albert, Zorro, and many others). Of course, a few like Star Trek and The Lone Ranger had Opening Narrations carried over from their live action versions.
* OurGhostsAreDifferent: The "ghosts" on the animated ''[[WesternAnimation/FilmationsGhostbusters Ghostbusters]]'' series included a [[OurWerewolvesAreDifferent werewolf]] ghost and a ''[[SkeleBot9000 robot]]'' ghost.
* OurMonstersAreDifferent: The Groovie Goolies were a fairly early example of the friendly, funny variation of the classic {{Universal}} movie monsters.
* SceneryPorn: Filmation's background paintings were very often beautiful and detailed -- as emphasized by the everlasting so-called "Filmation pan" that generally opened episodes of their cartoons.
* SmallAnnoyingCreature: For some unholy reason a favorite character with Filmation, including Ping and Pong the Pandas in ''TheBradyKids'', Ptolemy and Tut-Tut on ''MissionMagic!'', Batmite in the ''TheNewAdventuresOfBatman'', Mo in ''SpaceSentinels'', The "Trobbits" in ''{{Blackstar}}'', Orko in ''WesternAnimation/HeManAndTheMastersOfTheUniverse1983'', Cowl and Imp in ''WesternAnimation/SheRaPrincessOfPower'', Belfry and Brat-A-Rat in ''WesternAnimation/FilmationsGhostbusters'', Deputy Fuzz and his crooked cousing Outlaw Scuzz in ''WesternAnimation/{{Bravestarr}}''.
* StockFootage: Unfortunately, perhaps the single best-remembered characteristic of Filmation series.
* StockSoundEffects: Many of the sound effects in Filmation's cartoons were low-quality copies of the HannaBarbera sound effects (often with a more audible echo, or at a slightly lower pitch), along with a few custom-created sounds and some stock sounds from Disney's cartoons (by Jimmy MacDonald.) Some sound effects were borrowed from the original ''StarTrek'' series such as the phaser, photon torpedo, and transporter sound effects.
* SurroundedByIdiots: The {{Evil Overlord}}s of Filmation's 1980s series invariably surrounded themselves with muscle-bound, moronic minions. Despite the fact that they inevitably bungled whatever mission he sent them on, the BigBad never considered icing them and hiring someone competent.
* TalkingAnimal: Largely [[AvertedTrope averted]] in Filmation series; though there were Jughead's Hot Dog (who didn't really "speak"; we just hear his thoughts) or He-Man's Cringer, and Belfry the Bat, this trope was nowhere nearly as popular with Filmation as with most other animation studios.
* ThemeMusicPowerUp: Hey, there's the chorus going "He-Man! He-Man!" (or "She-Ra! She-Ra!" or "Let's go, Ghostbusters! Let's go! Let's go!"). Must be time to kick some super-villain butt.
* TransformationSequence: ''WesternAnimation/HeManAndTheMastersOfTheUniverse1983''; ''WesternAnimation/SheRaPrincessOfPower''; ''WesternAnimation/{{Bravestarr}}''; ''WesternAnimation/FilmationsGhostbusters''. One of Filmation's favorite methods for avoiding new animation.
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