[[quoteright:175:http://static.tvtropes.org/pmwiki/pub/images/Schneider1_3799.jpg]]
The king of [[KidCom kids' comedy]] in the TurnOfTheMillennium.
Dan Schneider is probably best known to adults as Dennis Bluden on the old ABC sitcom ''HeadOfTheClass''. But to millions of children (and kids-at-heart), he is the creator, writer and producer of several of the most well-known and loved KidCom[=s=]. His work portfolio almost entirely is comprised of {{Nickelodeon}}'s premier shows (and vice-versa: his shows make up a very large chunk of Nickelodeon's live-action programming).
His production company is Schneider's Bakery and he loves to put various {{Easter Egg}}s among his various shows, such as a Schneider's Bakery can be seen in the stock location footage of the movie theatre in ''DrakeAndJosh.'' His shows tend to use a similar way of talking, a variation on BuffySpeak by finding obscure, unusual or sometimes made-up words to use.
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[[folder: Shows created and/or produced ]]
* ''Guys Like Us''
* ''Series/AllThat''
* ''TheAmandaShow'': He also had a [[CreatorCameo minor role]] as a frequent prank phone call victim of Amanda Bynes.
* ''KenanAndKel''
* ''WhatILikeAboutYou''
* ''DrakeAndJosh''
* ''{{Zoey 101}}''
* ''ICarly''
* ''{{Victorious}}'' - Currently airing
* The ''SamAndCat'' crossover SpinOff - Pilot was shot, the show was greenlit and has begun filming a first season.
* A ''Gibby'' SpinOff - A pilot was filmed, but not picked up.
[[/folder]]
[[folder: Movies produced and written: ]]
* ''GoodBurger''
* ''Film/BigFatLiar''
* The ''Drake & Josh'' [[TheMovie movies]]
He has a blog, [[http://danwarp.blogspot.com/ which is here.]]
See also the NickVerse, a SharedUniverse between various Nickelodeon live-action [=KidCom=] series - it's also known as the "Schneider Verse" as so far ''all'' of the shows in it are his (though that could change in the future).
!!This producer and his works contain examples of:
* AdultsAreUseless - Adults in his shows are typically incredibly Naive, Pushovers, Overly Underhanded, or just Utter Morons.
* BuffySpeak - frequently.
* ButtMonkey - Quite a few appear in his works (even including in the main cast).
* ColdOpening: On almost every show he produces (''{{Zoey 101}}'' and ''KenanAndKel'' are the exceptions)
* ComedicSociopathy: By and towards his main characters. The main offenders are Megan from ''DrakeAndJosh'' and Sam Puckett from ''ICarly''. Said recipients are DrakeAndJosh and Freddie Benson respectively.
* CommonCrossover - Some of the fake brands appear across all shows, such as Daka shoes, Pearpods (an [[CaptainErsatz Ersatz]] of Apple products), Wahoo Punch, and Blix.
* CrapsaccharineWorld: Very common in the Schneider-verse world, especially in his sitcoms. Guest characters who interact with the main protagonists have high chances of being full of UnfortunateImplications.
* CrazyHomelessPeople - Allegedly due to ExecutiveMeddling, he can't directly make fun of bums so he usually uses Hobos as jokes.
** He actually has an explanation for this [[http://danwarp.blogspot.com/2007/09/frequently-asked-questions-and-answers.html here]] (read question #18).
* DisproportionateRetribution: ''Very'' common, '''''especially''''' on ''ICarly''
* FanNickname: Troll Schneider. Earned through years of trolling his fanbase via Victorious and iCarly.
* FootFocus - A common thread through all his shows.
** ICarly and {{Victorious}} have both had screentime given to scenes and even storylines which serve no purpose but to make the cast expose their feet and wiggle them in front of the camera for minutes at a time.
** The Slap tie-in website, which Dan has a huge amount of control over, has done a 'feet week' theme.
* GettingCrapPastTheRadar - The reason why [[PeripheryDemographic so many adults watch his shows]]. (Well, [[FanService one reason.]]) Some of the stuff he and the writers put in the shows makes you wonder if [[WhatDoYouMeanItsForKids Nickelodeon even ''has'' a radar.]]
** It's more likely that he's been given a great deal of creative freedom due to the popularity of his works, considering his earlier shows didn't try to sneak nearly as much stuff past the radar.
*** There's still a decent amount of radar-y stuff in those early shows though. Some of the ''Series/AllThat'' and ''TheAmandaShow'' sketches probably wouldn't have made it to air today.
** The blatantly obvious foot fetish stuff has never been reined in.
* GoshDangItToHeck - There's a lot of strange euphemisms for swears in his works, the most used ones are "skunkbag," "chiz," "jank," and "suckish."
* HappyEnding: He averts this in most episodes of his shows, to add to the comedic effect. Sometimes results in NoEnding.
* JerkAss - Wouldn't be a Dan Schneider show without a couple.
* KarmaHoudini - There usually are a few JerkAss characters in his works that receive absolutely no sort of comeuppance or consequences for their behaviors and actions; the most {{egregious}} example is Megan, the VillainSue of ''DrakeAndJosh'' who was a borderline sociopath not to mention [[CreatorsPet very well liked by the writers and despised by the fanbase.]]
** One unknown troper put it best when referring to ''ICarly''. To paraphrase: "This is a Dan Schneider show, meaning that students/teachers will regularly get away with stuff that would get them a stern talking to at best and expelled/fired/arrested at worst."
* LaughTrack. AvertedTrope for ''{{Zoey101}}'', due to it being a single camera work shot on location. Played very straight with every other show he's made.
* LargeHam: You're gonna see a lot of characters like this in his works. Josh, Chase, Michael, Freddie, Robbie, Trina...the list goes on and on.
* MyFriendsAndZoidberg: Wisconsin.
* NoIndoorVoice: Dan ''loves'' this trope. Expect at least two-thirds of all characters on a Dan Schneider-show to frequently shout their dialogue. Also expect a sequence at least once during an episode of any Dan Schneider show where the characters will have an argument - resulting in characters shouting at each other obnoxiously.
* OldMediaPlayingCatchUp:
** The send-up of the Filipino MichaelJackson "Music/{{Thriller}}" [[http://www.youtube.com/watch?v=hMnk7lh9M3o Prison Dance scene]] in the ''{{Victorious}}'' special ''Locked Up'', with the original being at least '''four''' years old and probably pre-dating ''ICarly''!
** ''ICarly'' itself, which came years after people had already been doing webshows and the rise of Website/{{Youtube}}.
** ''SamAndCat'' is going to push Social Media (ie, {{Twitter}}) very hard, to the extent of episode titles being [=#hashtags=].
* ProductionPosse: Dan Schneider has a tendency to re-use actors that he likes.
** Amanda Bynes has been [[Series/AllThat Am]][[TheAmandaShow an]][[TheDanza da]] and [[WhatILikeAboutYou Holly Tyler]]
** Victoria Justice has been [[{{Zoey101}} Lola Martinez]], [[ICarly Shelby Marx]], and [[{{Victorious}} Tori Vega]]
** Miranda Cosgrove has been [[DrakeAndJosh Megan Parker]], [[{{Zoey101}} Paige Howard]], and [[ICarly Carly Shay]]
** Jerry Trainor has been [[DrakeAndJosh Crazy Steve]] and [[ICarly Spencer Shay]]
** Drake and Josh have been in TheAmandaShow and DrakeAndJosh.
** DaniellaMonet has been [[{{Zoey101}} Rebecca Martin]], [[NoNameGiven popular]] [[ICarly girl]], and [[{{Victorious}} Trina Vega]]
** JennetteMcCurdy was [[{{Zoey101}} Trisha Kirby]] and [[ICarly Sam Puckett]] and gained a lead role in Dan's next show.
** Allison Scagliotti was [[DrakeAndJosh Mindy]] and [[{{Zoey101}} the girl who stole Zoey's backpack idea]].
** He also has a stable of writers and directors, some of whom have been with him since the beginning.
** He has several 'chains' of shows that develop from a previous one featuring the same actors in new roles. They start with Series/AllThat:
*** Series/AllThat -> KenanAndKel
*** Series/AllThat -> TheAmandaShow -> WhatILikeAboutYou (AmandaBynes).
*** Series/AllThat -> Zoey101 -> {{Victorious}} (VictoriaJustice) -> The Sam and Cat SpinOff
*** Series/AllThat -> TheAmandaShow -> DrakeAndJosh -> ICarly -> The Sam and Cat SpinOff ''AND'' the new Gibby SpinOff. (Drake and Josh, then MirandaCosgrove and Jerry Trainor, NathanKress played a minor role in DrakeAndJosh that was cut because he signed to be on ICarly, then JennetteMcCurdy and Noah Munch).
* RecursiveCanon: Events in ''{{Victorious}}'', ''ICarly'', ''{{Zoey101}}'' indicate that ''DrakeAndJosh'' is a fictional TV show in the shared universe of the other 2 shows.
** Or that the ''Drew and Jerry'' ShowWithinAShow from ''DrakeAndJosh'' is a fictional TV show in the shared universe of the other 3 shows.
* RuleOfFunny
* RecycledScript: Several cases since DrakeAndJosh where an episode has been a direct lift of an earlier episode in another series.
** Also has a massive tendency to repeat jokes. One example being the "three legged cat" joke.
** Dan made DrakeAndJosh an entire series about main characters being pranked by a young kid, and he's made half a dozen episodes of iCarly on the same premise.
** He copies a lot of short one-line jokes or physical comedy bits from {{Friends}}, and before you think it's a co-incidence, Dan loves Friends and knows it like the back of his hand, as well as knowing David Schwimmer:
*** The entire Spencer is dead plot is completely stolen from a plot involving Ross.
*** Sam teaching Spencer how to lie, ripped off from Phoebe teaching Joey how to lie.
*** A physical joke where Spencer is sad and lies down on the kitchen table, stolen.
*** Melanie the twin plot. Identical to a Phoebe plot-line.
*** Chandler remarks about how travel sized items make him feel like a giant. Freddie says the exact same line.
* SadistTeacher: Occasionally.
* ShaggyDogStory: Loves having episodes without endings, or endings where nothing actually matters. Recent example is the iBust A Thief episode of ''ICarly'' which had the gang try to get back Sam's stolen laptop. In the end Sam had left it in a pizza box in the fridge and discovers it at the end and doesn't tell anyone.
** The Flour Bomber plot in "Robbie Sells Rex". Complete with {{Lampshading}} of how horrible, boring and anti-climatic the plot is.
* SharedUniverse: Officially canonized in "[=iStart=] a Fan War" of ''ICarly''.
* ShipTease: And how.
** Most notably in ''ICarly''. He managed to drag along both the Sam/Freddie and Carly/Freddie ships by teasing both, having an episode where Carly and Freddie get together but break up, an episode where Sam and Freddie get together followed by a four part relationship arc which ends with them breaking up, continuing to tease both sides throughout the final season to the point that going into the final episode of the series ''both'' sides would be plausible to end the show together, ''and'' it would be just as plausible if the show ended with ''neither'' being together. ICarly went for ''5 years'' and 107 episodes. It was also a masterclass in creating and stoking the flames of ShippingWars between the major factions.
** Followed up by doing the same on {{Victorious}}, by teasing the Jade/Beck pairing, the Beck/Tori pairing ''and'' the [[LesYay Jade/Tori]] pairing, plus teasing Andre/Jade, Andre/Tori as well as stringing along Cat/Robbie shippers.
* ShoutOut: Dan has freely admitted to almost having an outright love of paying homage to the sitcoms he grew up with and loved as a child and teenager, particularly ''TheMaryTylerMooreShow''. The very last whole cast scene from ''[=iCarly=]'' is in fact such an homage, for example.
* SpinOff: Despite having shows on the air for nearly 20 years, ''SamAndCat'' and ''Gibby'' are Dan's first true spinoffs. Most everything else is just a SharedUniverse.
* SpiritualSuccessor: Pretty much all of his shows after ''Series/AllThat'' were based off of another:
** ''Series/AllThat'' spawned ''KenanAndKel'', ''TheAmandaShow'' and ''{{Zoey 101}}''. ''The Amanda Show'' was treated as an actual show being put on for the audience, much like ''All That'', and both referred to each other.
** ''TheAmandaShow'' spawned ''WhatILikeAboutYou'' and ''DrakeAndJosh''
** ''DrakeAndJosh'' spawned ''ICarly''
** ''{{Zoey 101}}'' spawned ''{{Victorious}}''
** Also, the idea of an older sibling taking care of a younger sibling introduced in ''Guys Like Us'' inspired the premises of both ''WhatILikeAboutYou'' and ''ICarly''.
* ThrowItIn: If a blooper is funny enough, he'll throw it in the final cut of the show.
* TheVerse: See the NickVerse.
* TeasingCreator: After becoming aware of fandom and the almost exclusive {{Shipping}} focus when he joined the online community for ''iCarly'' he then turned what was a relatively non-explosive online community into a Sam/Freddie vs Carly/Freddie [[ShippingWars Ship War]] that rivalled anything Nickelodeon had ever seen including [[WesternAnimation/AvatarTheLastAirbender Kaatang/Zutara]]. The usual method was inserting lines into his blogs referencing whatever pairing was ''not'' the focus of the episode.
** As show for ShipTease, he managed to tease pairings ''after'' the Series Finale of ICarly.
** Has now started teasing the Jade/Tori (Jori) shippers on Victorious.
* TotallyRadical: All over the place. Even the GoshDangItToHeck euphemisms have shades of it.
* WholePlotReference:
** ''TheBreakfastClub'' send-up for Victorious.
** The bathtub plot in ''iToe Fatcakes'' is inspired from an episode of TheDickVanDykeShow.
** The {{Drake and Josh}} episode 'I Love Sushi' is an {{homage}} to the iconic {{I Love Lucy}} episode 'Job Switching'.