The king of [[KidCom kids' comedy]] in the TurnOfTheMillennium.

Dan Schneider (born January 14, 1966) is probably best known to adults as Dennis Blunden on the old ABC sitcom ''Series/HeadOfTheClass''. But to millions of children (and kids-at-heart), he is the creator, writer and producer of several of the most well-known and loved {{Kid Com}}s. His work portfolio almost entirely is composed of {{Creator/Nickelodeon}}'s premier shows (and vice-versa: his shows make up a very large chunk of Nickelodeon's live-action programming).

His production company is Schneider's Bakery and he loves to put various {{Easter Egg}}s among his various shows, such as a Schneider's Bakery can be seen in the stock location footage of the movie theatre in ''Series/DrakeAndJosh.'' His shows tend to use a similar way of talking, a variation on BuffySpeak by finding obscure, unusual or sometimes made-up words to use.

He can be considered to be Nick's sitcom equivalent to comic playwright Neil Simon of ''Theatre/TheOddCouple'' (which Dan's show ''Series/DrakeAndJosh'' bears similarities to) fame.

After 24 years with the network, Schneider [[http://deadline.com/2018/03/nickelodeon-tv-series-producer-dan-schneider-part-ways-1202353698/ parted ways]] with Nickelodeon on March 26, 2018, also ending the production of his currently-airing ''Game Shakers''.


[[folder: Shows created and/or produced ]]

* ''Guys Like Us''
* ''Series/AllThat''
* ''Series/TheAmandaShow'': He also had a [[CreatorCameo minor role]] as a frequent prank phone call victim of Amanda Bynes.
* ''Series/KenanAndKel''
* ''Series/WhatILikeAboutYou''
* ''Series/DrakeAndJosh''
* ''Series/{{Zoey 101}}''
* ''Series/ICarly''
* ''Series/{{Victorious}}''
* The ''Series/SamAndCat'' crossover SpinOff from the above two (a rare ShortRunner for Schneider, though mostly due to TroubledProduction rather than any lack of success.)
* ''Series/HenryDanger''
* ''Series/GameShakers''

''Note'': A pilot for a ''Gibby'' SpinOff from ''iCarly'' was filmed, but not picked up.


[[folder: Movies produced and written: ]]

* ''Film/GoodBurger''
* ''Film/BigFatLiar''
* The ''Drake & Josh'' [[TheMovie movies]]

He has a blog, [[http://danwarp.blogspot.com/ which is here.]]

See also the Series/NickVerse, a SharedUniverse between various Nickelodeon live-action [=KidCom=] series - it's also known as the "Schneider Verse" as so far ''all'' of the shows in it are his (though that could change in the future).

Not to be confused with [[http://cosmoetica.com/ the film critic and poet of the same name]], whose website ''Cosmoetica'' is also subtitled the "[[PunnyName Schneiderverse of Schneider Verse]]."

!!This producer and his works contain examples of:

* AdultsAreUseless: Adults in his shows are typically incredibly naive, pushovers, overly underhanded, or just utter morons.
* AuthorAppeal: Like Creator/QuentinTarantino, he seems to have a thing for feet. Victoria Justice was barefoot constantly in his shows for example.
%%* BuffySpeak: Frequently.
* ButtMonkey: Quite a few appear in his works (even including in the main cast).
* ColdOpening: On almost every show he produces (''Series/{{Zoey 101}}'' and ''Series/KenanAndKel'' are the exceptions)
* ComedicSociopathy: By and towards his main characters. The main offenders are Megan from ''Series/DrakeAndJosh'' and Sam Puckett from ''Series/ICarly''. Said recipients are Series/DrakeAndJosh and Freddie Benson respectively.
* CosmicPlaything: Coupled with the above, in every show he's directed. If you're not some sort of hardcore badass who can fight back, chances are the entire universe and its people will try to ruin you in amazing ways despite all the hard work you've done. If you're a ButtMonkey, you ''will'' come close to perishing.
* CrapsaccharineWorld: Very common in the Schneider-verse world, especially in his sitcoms. Guest characters who interact with the main protagonists have high chances of being full of UnfortunateImplications.
* CrazyHomelessPeople: Most frequently mentioned and seen in the early seasons of ''iCarly''.
** However after MoralGuardians complained, Nick told him he's not allowed to make fun of hobos anymore, but that doesn't stop him from making hobo jokes by GettingCrapPastTheRadar in ''Sam & Cat''.
*** He actually has an explanation for this [[http://danwarp.blogspot.com/2007/09/frequently-asked-questions-and-answers.html here]] (read question #18).
* DisproportionateRetribution: One of the chief sources of humor in several of his shows.
* GettingCrapPastTheRadar: The reason why [[PeripheryDemographic so many adults watch his shows]]. (Well, [[FanService one reason.]]) Some of the stuff he and the writers put in the shows makes you wonder if [[WhatDoYouMeanItsForKids Nickelodeon even ''has'' a radar.]]
** It's more likely that he's been given a great deal of creative freedom due to the popularity of his works, considering his earlier shows didn't try to sneak nearly as much stuff past the radar.
*** There's still a decent amount of radar-y stuff in those early shows though. Some of the ''Series/AllThat'' and ''Series/TheAmandaShow'' sketches probably wouldn't have made it to air today.
** The blatantly obvious foot fetish stuff has never been reined in.
** There's a lot of DefyingTheCensors too: As an example, the ''Series/{{Victorious}}'' episode "Sleepover at Sikowitz's" featured the main cast spending the night at their teacher's house. You can almost picture him sitting at his computer, writing the script and ''daring'' the censors to cry foul on it.
* GoshDangItToHeck: There's a lot of strange euphemisms for swears in his works, the most used ones are "skunkbag," "chiz," "jank," and "suckish."
* HappyEnding: He averts this in most episodes of his shows, to add to the comedic effect. Sometimes results in NoEnding.
* HistoryRepeats: "iParty with Victorious", the ''Victorious'' episode starring Jennette, and ''Sam and Cat'' all aired on the second Saturday of the month of June.
* JerkAss: Wouldn't be a Dan Schneider show without a couple. Dan however is described by some of the people who worked with him as a "sweet teddy bear"
* KarmaHoudini: There usually are a few JerkAss characters in his works that receive absolutely no sort of comeuppance or consequences for their behaviors and actions; the most JustForFun/{{egregious}} example is Megan, the VillainSue of ''Series/DrakeAndJosh'' who was a borderline sociopath not to mention [[CreatorsPet very well liked by the writers and despised by the fanbase.]]
* LaughTrack: AvertedTrope for ''Series/{{Zoey101}}'', due to it being a single camera work shot on location. Played very straight with every other show he's made.
* LargeHam: You're gonna see a lot of characters like this in his works. Josh, Chase, Michael, Freddie, Robbie, Trina...the list goes on and on.
%%* MyFriendsAndZoidberg: Wisconsin.
* NoEnding: Schneider likes to use this trope often in his more [[Series/ICarly recent]] [[Series/{{Victorious}} works]].
* NoIndoorVoice: Dan ''loves'' this trope. Expect at least two-thirds of all characters on a Dan Schneider-show to frequently shout their dialogue. Also expect a sequence at least once during an episode of any Dan Schneider show where the characters will have an argument - resulting in characters shouting at each other obnoxiously.
* OldMediaPlayingCatchUp:
** The send-up of the Filipino Music/MichaelJackson "Music/{{Thriller}}" [[http://www.youtube.com/watch?v=hMnk7lh9M3o Prison Dance scene]] in the ''Series/{{Victorious}}'' special ''Locked Up'', with the original being at least '''four''' years old and probably pre-dating ''Series/ICarly''!
** ''Series/ICarly'' itself, which came years after people had already been doing webshows and the rise of Website/{{Youtube}}.
** ''Series/SamAndCat'' tried to push social media (ie, Website/{{Twitter}}) very hard, to the extent of episode titles being [=#hashtags=].
* RecursiveCanon: Events in ''Series/{{Victorious}}'', ''Series/ICarly'', ''Series/{{Zoey101}}'' indicate that ''Series/DrakeAndJosh'' is a fictional TV show in the shared universe of the other 2 shows.
** Or that the ''Drew and Jerry'' ShowWithinAShow from ''Series/DrakeAndJosh'' is a fictional TV show in the shared universe of the other 3 shows.
%%* RuleOfFunny
* RunningGag: Plenty of them. Hobos have been one since the days of ''Series/AllThat''. One of the more recent ones is someone (usually female) making a chicken for someone else.
%%* SadistTeacher: Occasionally.
* ShaggyDogStory: Loves having episodes without endings, or endings where nothing actually matters. Recent example is the iBust A Thief episode of ''Series/ICarly'' which had the gang try to get back Sam's stolen laptop. In the end Sam had left it in a pizza box in the fridge and discovers it at the end and doesn't tell anyone.
** The Flour Bomber plot in "Robbie Sells Rex". Complete with {{Lampshading}} of how horrible, boring and anti-climatic the plot is.
* SharedUniverse: Officially canonized in "[=iStart=] a Fan War" of ''Series/ICarly''.
* ShipTease: And how.
** Most notably in ''Series/ICarly''. He managed to drag along both the Sam/Freddie and Carly/Freddie ships by teasing both, having an episode where Carly and Freddie get together but break up, an episode where Sam and Freddie get together followed by a four part relationship arc which ends with them breaking up, continuing to tease both sides throughout the final season to the point that going into the final episode of the series ''both'' sides would be plausible to end the show together, ''and'' it would be just as plausible if the show ended with ''neither'' being together. Series/ICarly went for ''5 years'' and 107 episodes. It was also a masterclass in creating and stoking the flames of [[ShipToShipCombat Shipping Wars]] between the major factions.
** Followed up by doing the same on Series/{{Victorious}}, by teasing the Jade/Beck pairing, the Beck/Tori pairing ''and'' the [[LesYay Jade/Tori]] pairing, plus teasing Andre/Jade, Andre/Tori as well as stringing along Cat/Robbie shippers.
* ShoutOut: Dan has freely admitted to almost having an outright love of paying homage to the sitcoms he grew up with and loved as a child and teenager, particularly ''Series/TheMaryTylerMooreShow''. The very last whole cast scene from ''[=iCarly=]'' is in fact such an homage, for example.
* SpinOff: Despite having shows on the air for nearly 20 years, ''Series/SamAndCat'' and ''Gibby'' are Dan's first true spinoffs. Most everything else is just a SharedUniverse.
* SpiritualSuccessor: Pretty much all of his shows after ''Series/AllThat'' were based off of another:
** ''Series/AllThat'' spawned ''Series/KenanAndKel'', ''Series/TheAmandaShow'' and ''Series/{{Zoey101}}''. ''The Amanda Show'' was treated as an actual show being put on for the audience, much like ''All That'', and both referred to each other.
** ''Series/TheAmandaShow'' spawned ''Series/WhatILikeAboutYou'' and ''Series/DrakeAndJosh''
** ''Series/DrakeAndJosh'' spawned ''Series/ICarly''
** ''Series/{{Zoey101}}'' spawned ''Series/{{Victorious}}''
** ''Series/{{Victorious}}'' and ''Series/ICarly'' spawned ''Series/SamAndCat''
** Also, the idea of an older sibling taking care of a younger sibling introduced in ''Guys Like Us'' inspired the premises of both ''Series/WhatILikeAboutYou'' and ''Series/ICarly''.
* TheVerse: See the Series/NickVerse.
* TeasingCreator: After becoming aware of fandom and the almost exclusive {{Shipping}} focus when he joined the online community for ''iCarly'' he then turned what was a relatively non-explosive online community into a Sam/Freddie vs Carly/Freddie [[ShipToShipCombat Ship War]] that rivalled anything Nickelodeon had ever seen including [[WesternAnimation/AvatarTheLastAirbender Kaatang/Zutara]]. The usual method was inserting lines into his blogs referencing whatever pairing was ''not'' the focus of the episode.
** As show for ShipTease, he managed to tease pairings ''after'' the Series Finale of Series/ICarly.
** Has now started teasing the Jade/Tori (Jori) shippers on Victorious.
* TotallyRadical: All over the place. Even the GoshDangItToHeck euphemisms have shades of it.
* WholePlotReference:
** ''Film/TheBreakfastClub'' send-up for Victorious.
** The bathtub plot in ''iToe Fatcakes'' is inspired from an episode of ''Series/TheDickVanDykeShow''.
** The ''Series/DrakeAndJosh'' episode 'I Love Sushi' is an {{homage}} to the iconic ''Series/ILoveLucy'' episode 'Job Switching'.