Wilfred Bailey Everett "Bill" Bixby III (January 22, 1934 − November 21, 1993) was one of the mainstay lead actors on American TV for decades.

He first appeared in ''Series/TheManyLovesOfDobieGillis'' and became a noted character actor in the 1960s. He soon got a lead role in ''Series/MyFavoriteMartian'', which lasted for over 100 episodes before it was cancelled for budgetary reasons.

After a few years and more character appearances while turning down the male lead in ''Series/ThatGirl'', Bixby eventually got the lead in ''Series/TheCourtshipOfEddiesFather'', which got him an Emmy nomination. After that, he starred in the short-lived ''The Magician'' in 1973 before he got the role that would prove to be his greatest.

That, of course, was as Dr. David Banner in ''Series/TheIncredibleHulk''. He was initially reluctant to take a "comic book role", but soon came around after reading the script. That role made him a late 1970s/early 1980s pop culture icon who helped define the tragedy and soul of the superhero ever since.

After that series ended, he later acted in the short-lived sitcom ''Goodnight Beantown'' and directed episodes of ''Series/WizardsAndWarriors'' and ''Series/SledgeHammer'' before returning to the Hulk in three TV movies.

Bixby died of cancer in 1993 at age 59.