[=AliceSoft=] is an [[HGame eroge]] developer, one of the oldest in existence. Although they are perhaps not as well known as the truly big groups like [[{{Nasuverse}} Type-MOON]] and Creator/KeyVisualArts, [=AliceSoft=] has managed to carve out a niche for itself by incorporating interesting and involved gameplay elements that occasionally challenge the player. Where other developers will eschew gameplay in favour of [[DoingItForTheArt telling a fantastic story]] or cutting straight to the [[PornWithoutPlot heart of the matter]], [=AliceSoft=] embraces it wholeheartedly to the point that many of their works on this wiki could be classified as both {{Video Game}}s and {{Visual Novel}}s.

The company began in 1989 making games for the {{PC88}}, {{MSX}} and {{PC98}}. These included a VisualNovel known as ''Intruder'' and the very first ''Rance'' game, chronicling the adventures of everyone's favorite HeroicComedicSociopath as he searched for and "rescued" kidnapped girls. They continued to release games in uninterrupted succession until 2008.

Many of [=AliceSoft=]'s games tend to be either {{Eastern RPG}}s, {{Dating Sim}}s or TurnBasedStrategy Games and have a penchant for [[AffectionateParody sly, subtle jabs]] at elements of anime and Japanese pop culture in general. Their more beloved titles fall squarely in the ExplicitContent category and have high quality soundtracks courtesy of their in-house composers. Occasionally the company will allow its games to be adapted into short [=OVAs=] that tend to overemphasise the "porn" aspect of the works.

Alright, let's face it. Most people know of them because of ''Rance''.

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!Notable [=AliceSoft=] titles include:
* The Rance Series
** ''Rance/[[UpdatedRerelease Rance 01]] - Search For Hikari''
** ''Rance II/Rance 02 - The Rebellious Maidens''
** ''Rance III - The Fall of Leazas''
** ''Rance IV - Legacy Of the Sect''
** ''Rance 4.1 - Save the Medicine Plant!''
** ''Rance 4.2 - Angel Group''
** ''Kichikuou Rance''
** ''Rance 5D - Lonely Girl''
** ''Rance VI - Collapse of Zeth''
** ''Sengoku Rance''
** ''Rance Quest''
*** ''Rance Quest [[ExpansionPack Magnum]]''
** ''Rance IX - The Helman Revolution''
* The Miki-chan series (Made back when they were called Champion Soft)
** ''Sarawareta Miki-chan''
** ''VideoGame/LittlePrincess''
** ''Little Vampire''
* The ''Toushin Toshi/Tournament of the Gods'' series
** ''Toushin Toshi''
** ''Toushin Toshi II''
** ''Toushin Toshi III''
* ''Darcrows''
* ''Beat Angel Escalayer''
* ''Beat Blades Haruka''
* The Dai Series
** ''Daiakuji''
** ''Daibanchou/Big Bang Age''
** ''Daiteikoku''
* ''[[VisualNovel/AtlachNacha Atlach=Nacha]]''
* ''GalZoo Island''
* The Pastel Chime Series
** ''Pastel Chime''
** ''Pastel Chime Continue''
** ''Pastel Chime: Bindseeker''
* ''Ultra Magical Girl Manana'' (A serial in Visual Novel form chronicling the adventures of the titular magical girl)
* ''Mamatoto ~A Record of War~''
** ''Mamanyonyo''
** ''{{VideoGame/Widenyo}}'' (a remake of ''Mamanyonyo'')

!!Tropes That Apply To This Company

* AbsurdlyHighLevelCap: A good way of gauging how important someone is in the ''Rance'' series is by looking at their level cap. As the average person generally has a level cap in the single digits, someone with a level cap in the mid thirties is considered comparable to an elite soldier. For the most part, however, all of the major players in the ''Rance'' universe have level caps of ''forty or higher'', with Rance (and, theoretically, his descendants) having ''no level cap at all!''
* TheAce: The main characters of the ''Dai'' games are all incredibly talented alpha males who excel in pretty much everything. While Rance has slowly raised himself to this position in his games, the stand out example for the longest time was Rick Addison, who is presented as handsome, intelligent and better at fighting than Rance.
* AdaptationDistillation: As ''Kichikuou Rance'' condenses an entire six games worth of plot that had yet to be fully realized, along with several other pieces of additional background information, the majority of the events are simplified versions of what they would actually become in series canon, with some being completely different entirely.
* AdaptationalHeroism: In the ''Rance'' series, OdaNobunaga is presented as a laid-back NiceGuy capable of befriending even Rance, who only did atrocious things after getting possessed by an evil demon.
* AffablyEvil: The vast majority of the Dark Lords aligned with the Kayblis faction are pretty okay people overall and simply work for Kayblis due to various circumstances forcing them to. Some, like [[BigEater Galtia]], [[DreamStealer Warg]] and [[AntiVillain Kite]] are [[PunchClockVillain Punch Clock Villains]] while the most villainous ones like [[TheDragon Medusa]] and [[BigBad Kayblis]] himself are prone to goofing around and having fun.
* AffectionateParody: ''Rance'' is one to pretty much every medieval fantasy {{Role Playing Game}}s, though particularly ''VideoGame/{{Ys}}'' and ''TabletopGame/DungeonsAndDragons''.
** ''Big Bang Age'' follows suit, parodying 80's shonen fighting anime as well as fighting games such as ''VideoGame/RivalSchools'' and ''Franchise/StreetFighter''.
** ''Dateikoku'' manages to be on to both the SpaceOpera genre and ''all of World War II''.
* AfroAssKicker: Recurring character Abao Akuu sports a fantastic futuristic looking afro and is almost always a strong unit when playable.
* AllThereInTheManual: Pretty much the case with every game they make, though none quite like the ''Rance'' series, where there are several ''volumes'' worth of tie-in books that explain the history of the setting.
* AlmightyIdiot: Annis of the ''Rance'' series is a level 3 Magic user, which is considered to be an exceedingly rare PhysicalGod level of power. Along with this, she has a level cap in the ''eighties'' whereas most high ranking generals' fall some where between the ''thirties and fifties!'' While this may seem to make her an obvious candidate for WorldsStrongestMan, she's so utterly stupid and incompetent that she's much more of a danger to her own teammates than she is to anybody else and is more or less useless in fights as a result.
* AlternateContinuity: ''Kichikuou Rance'' is this to the main series, while ''Mamatoto'' seems to be a parallel universe featuring several of the same characters.
* AmazonBrigade: While there's no shortage of female warriors in Rance's world, the Leazas Gold Corps. is made up entirely of the strongest women Leazas has to offer and serve as the Queen's personal guard.
* AntiHero: Their protagonists manage to fall all across the spectrum. Rance and Akuji accomplish heroic goals, but are overall sociopathic sex offenders who are frequently hard to sympathize with, Tougou and Rouga are both cocky and arrogant but are otherwise entirely heroic characters, while Nanus and Kentarou are straight-laced heroes who frequently get the short end of the stick due to their wimpiness.
* AnythingThatMoves: Most of their protagonists will have sex with anything so long as it's female. Notably, ''Rance'' is the only subversion, if only barely, as he refuses to have sex with anyone who looks underage, even if they're OlderThanTheyLook.
* ArtEvolution: Considering how the company has been around since the late 80s, there's been a lot of this. Especially noticeable in the Rance series.
* AuthorAppeal: TADA, the Director of the ''Rance'' Series, Executive Vice President, the chief of the Game developing department, and the one in charge of marketing the [=AliceSoft=] brand, likes [[{{Cloudcuckoolander}} silly girls]], {{Meganekko}}, {{Role Playing Game}}s, Global History (especially Pre-UsefulNotes/WW2), {{Romantic Comed|y}}ies, [[{{Tsundere}} both insulting and comforting girls]], {{Cute Monster Girl}}s, Battleships, and Military Planes. All of these elements have appeared in [=AliceSoft=] games one way or another.
** After Tori left the company due to health reasons, TADA made a post for applicants for her position. While he didn't list any of the above likes as being requirements for the job, they were listed as requirements for being his best friend.
** TADA also has examples of Author ''Unappeal'' as well, at odds with some of the other staff members. Primarily the Rance series' [[CaptainErsatz half-assed policy on monster design]] and his dislike of {{Lolicon}}.
** Alicesoft really, '''really''' likes {{Anime/Gundam}}. You'd be hard-pressed to find a game of theirs that doesn't reference a character or mobile suit somewhere.
* AuthorAvatar: TADA once again. He calls himself "King Hanny" around the office and shouts "Moe!" when he sees a cute girl in glasses, so the haniwa are basically an exaggerated version of him.
** A few of the other staff members like to insert themselves in the games as {{Mook}}s. Notably Tori and the Iyanayastu (Fan translated as "Asshole" or "Gross Guy") as well as Plum's Ghost.
* AwesomeMcCoolname: The King of Zeth, '''Ragnarokarc Super Gandhi'''.
* AwLookTheyReallyDoLoveEachOther: While Sill's love for Rance is clear, their borderline abusive relationship, mixed with Rance's love of skirt chasing, makes his feelings for her rather dubious. Despite this, whenever he's about to face a near death situation, Rance is always quick to give Sill a ''very'' passionate hug. This becomes even more obvious in ''Kichikuou Rance'' where, when Sill gets kidnapped, Rance decides to ''conquer the entire world'' just to save her. [[spoiler: After Sill becomes frozen in ''Sengoku Rance'', Rance gets thrown into a Heroic BSOD and does everything in his power to try and free her.]]
* BadassGrandpa: Plenty, though the two most prominent examples are [[SupportingLeader Barres Province]], Supreme Commander of the Leazas Army and [[{{Cyborg}} Freak Paraffin]], the hundred-year old robot mage and mentor to the Patton Faction.
* BattleHarem: ''Rance Quest'' has a massive character roster, but almost all of them are female characters, with the series' male cast getting reduced to occasional guest appearances. Naturally, Rance has sex with all of them.
* BigBad: Played with in the ''Rance'' games. While [[EvilOverlord Kayblis]] is certainly the closest thing the setting has to a main villain, he's not actually the designated BigBad that is the Demon King, who is actually Rance's adorable ally Miki. To further his "kind of the main bad guy but not really" image, it is made abundantly clear that he's just as much a pawn in the game that the [[GreaterScopeVillain Creator Gods]] are having as anyone else and holds no real power in the grand scheme of things and is generally treated as a LaughablyEvil NoRespectGuy.
** BigBadWannabe: As a result of the above information, Kayblis is closer to this.
* BlackAndGrayMorality: While there are some genuinely good people within Rance's world, the majority of the governments are led by corrupt rulers, Leazas included and [[DesignatedHero Rance]] is the closest thing they have to a hero. The villainous characters, on the other hand, are so despicable that it's impossible not to root for Rance anyway.
** Pretty true for almost every game they make. While there are some legitimately evil people roaming around, for the most part everyone is a decent person, just embroidered in deep conflict with everyone else.
* BleachedUnderpants: Their console and handheld ports, naturally.
* BonusBoss: Generally there's at least one per game, though there are frequently several. The most iconic is definitely Gunagan, a titanic HumanoidAbomination who rewards the player the a bizarre and out of place piece of artwork upon his defeat.
* BornLucky: Rance is one of the only individuals alive who is completely immune to the laws that govern his universe, which gives him a major edge over pretty much all of his opponents. Later games finally seem to address it and imply that he may be some kind of HumanoidAbomination known as a "balance breaker", though this only opens up more questions.
* BreakoutCharacter: Rance went from just another one of their protagonists to the company's poster boy. In fact, he was so popular that he dominated the Visual Novel Character Polls for ''years'' before the poll became exclusively for female characters. It says a lot when the most popular character from an {{Eroge}} is a guy.
* BreatherEpisode: ''Rance Quest'', which takes place in the shadow of [[spoiler: Rance's HeroicBSOD]], is significantly more lighthearted and less plot heavy than the games proceeding and following it and serves as a way of setting up plot points for the next games rather than actually advancing the plot itself.
* BrilliantButLazy: Rance's infinite level cap theoretically makes him the most powerful being in the universe barring the very beings who created it, but he is prevented from completely destroying every game by losing most of his levels between them due to StatAtrophy from not doing anything between them. He's gotten a bit better by recent games where he's managed to remain around level 40, but characters like Rick and Kenshin still surpass him due to constant training.
* BunnyEarsLawyer: Pretty much all of the most powerful people in every game has at least one quirk that makes them this. This includes the protagonists, who are generally more interested in getting laid than saving the world, despite being ''very'' competent.
** TADA, the former head of Alicesoft and creator of Rance himself is prone to going off on tangents, making up lore for his universes off the top of his head and randomly shouting "{{Moe}}!" in the middle of conversation. Naturally, he is the inspiration for the MascotMook hannies.
* ButtMonkey: Rance's personal slave Sill suffers a lot of humiliation across the series, but she has nothing on Kentou Kanami, who pretty much exists to be the butt of all of Rance's cruelest jokes. Another recurring Butt Monkey is [[{{Bishonen}} Bird]] [[NiceGuy Lithfie]], who is guaranteed to lose both his girlfriend and a limb to Rance whenever he appears.
** ''Everyone'' ends up playing this role from time to time, simply because Rance acts like a gigantic jerk to everybody, even the people he likes.
* CantHoldHisLiquor: Rance. While he does enjoy alcohol, he tends to try and refrain from drinking it because he is a lightweight to an absurd degree. Sadly, a lot of the men he's come to know as friends (except for [[StraightEdge Rick]]) like to share a drink with him, which generally results in him doing something foolish.
* TheCasanova: While most of their protagonists are [[ChickMagnet Chick Magnets]], Tougou Tsuyoshi of ''Daiteikoku'' is the only one who fits the character type, being a suave, flirt who constantly sleeps around.
* CerebusSyndrome: While the ''Rance'' series always had genuinely serious moments, they were primarily meant to be wacky parodies. Starting with ''Rance VI'', however, the series has become more and more focused on telling an epic story and the humor, while still very prevalent, has become less and less prominent over time.
* CharacterDevelopment: While he's still very much a HeroicComedicSociopath, Rance has become a nicer guy over the course of his series. Compare his interactions with Patton in ''Kichikuou Rance'' with their interactions in ''Rance IX'', which tells the same story but with an in universe year's difference between them. In ''Kichikuou'' Rance's disgusted at the thought of shaking hands with Patton while in ''IX'' they're FireForgedFriends. Rance has also developed a far more heroic motivation besides his usual "have sex with every hot chick in the world'': [[spoiler: freeing Sill from the eternal ice she's encased in.]]
* CharClone: The most iconic one is [[WorldsStrongestMan Rick]] [[{{Bishounen}} Addison]] of the ''Rance'' series, but [[BadassBiker Idagawa]] [[TheRival Ren]] from ''Daibanchou'' and [[EagleLander Eagle]] [[WorthyOpponent Douglas]] from ''Daiteikoku'' also fit the bill.
** RecurringTraveller Abao Akuu more or less ''is'' Char except with a ridiculous design featuring a bright pink spacesuit and afro. Nearly every word out of his mouth is taken directly from the man himself.
* CrutchCharacter: Due to the NintendoHard nature of most of their games, the player is generally given a character who can steamroll most of the early game with ease (Ferris and Rick from ''Rance'', Shibagami from ''Daiteikoku''), but rendering them unusable after certain events to prevent the player from relying solely on them. Interestingly, the ''main characters'' of each of the three ''Dai'' games also manage to be this due to having ''far'' better stats than pretty much every other playable character, particularly early on, but are incapable of getting character cleared, meaning they'll never get any NewGamePlus bonuses like the other characters.
* CuteMonsterGirl: Played with for Gal Monsters. While most of the Gal Monsters have both "cute" and "girl" down, some of them are lacking in the "monster" department. This is rather apparent in certain classes of Gal Monsters like Magician and Valkyrie, who don't have ''any'' part of "monster" on them.
* {{Deconstruction}}: ''Toushin Toshi 2'' is one of the typical H-game, namely the player's presumed motive for playing to see sex scenes. Within the actual story, while the main character Seed has his own motivation of winning his girlfriend's hand in marriage by winning the tournament, the player can make him have sex with a large chunk of the female cast. While the game doesn't immediately punish Seed for being unfaithful, all but a few sex scenes require Seed to do increasingly horrible things to unlock, culminating in murdering ever girl he has sex with, which the game goes out of its' way to describe in horrifying detail and having Seed become terrified and confused by his own actions. Ultimately the game asks the player the question of whether they're invested in the characters themselves, or simply wants to see sex scenes.
* DeconstructiveParody: The ''Rance'' series is just as much a deconstruction of traditional {{Role Playing Game}}s as it is a parody.
* DefiledForever: Averted in the ''Rance'' series, actually. When [[spoiler: Kouhime]] is raped and is depressed because she believes she cannot marry anymore... Rance tells her guys like that don't count, makes fun of the rapists' small penises, and promises to marry her himself if no one else will take her.
* DesignatedHero[[invoked]]: Rance is an iconic example, but Princess Lia from the same series is another perfect example. She's the de facto BigGood of the story but is a childish {{Yandere}} who was the main antagonist of the first game.
* TheDevTeamThinksOfEverything: Hacking into ''Daibanchou'' to allow yourself to control characters who normally aren't playable like [[BigBad Kamui]] or [[KnightTemplar Jeanne]] reveals that they have recorded dialogue for winning and losing battles as well as raising stats, despite never being intended as playable.
* DidYouJustPunchOutCthulhu: The climax of ''Rance III'' has Rance rape the HumanoidAbomination PhysicalGod Demon Lord Gelle, historically noted to be ''the most dangerous Demon Lord of all time''.
* DoesNotLikeMen: ''Rance!'' He finds ugly men to be hideous wastes of space and attractive men to be threats to his harem, to a point where he'll kill a man in a heart beat if he [[DisproportionateRetribution annoys him too much]]. There are a small handful of men that he doesn't hate (Patton, Gandhi, etc.) but he's still incredibly abusive towards them and frequently forgets their names. The only men who could genuinely be called his friends are [[CoolSword Chaos]], [[CharClone Rick]] [[WorldsStrongestMan Addison]] and UsefulNotes/OdaNobunaga, all of whom he has a ''heavy'' VitriolicBestBuds relationship with.
** Pretty much every Alicesoft protagonist is like this, with the exception of Rouga, who values men and women equally, and Tougou, who vastly prefers women but has no problem working with men.
* DoingItForTheArt: TADA stepped down from being President of [=AliceSoft=] to make the last few games of the ''Rance'' series, the best thing [=AliceSoft=] has ever made.
** Even though he has officially left the company due to health reasons, Shade (their in-house composer) said that he's making sure he sees the ''Rance'' series through to the end, because he can't see it going on without his scores.
* EarlyBirdCameo: Nagi su Ragarl, Shizuka's half sister and rival, appears on the cover of ''Rance 2'', a full ''four games'' before her official debut in ''Rance 6''. This is a case of WhatCouldHaveBeen, as a scenario featuring her was planned for that game, but not implemented until the sixth one.
* {{Engrish}}: Due to their love of western settings and names, this happens ''a lot''. Ironically, the most notable case of SurprisinglyGoodEnglish (albeit a bit nonsensical) is in the opening to ''Big Bang Age'', the game that takes place in Japan.
* EveryoneCanSeeIt: Everyone knows Rance is in love with Sill, no matter how much he denies it. It reaches a point where, during his wedding with Lia in ''Kichikuou'', the only thing several of the guests talk about is how shocked they are that he isn't marrying Sill.
* FanTranslation: The only source of english translations of their games, to the point where Alicesoft themselves encourage them.
** The efforts of the fan translations have caused Alicesoft to experiment with the idea of giving their games commercial releases internationally, [[PromotedFanboy with the very same fans working on the localizations]].
* FinalDeath: Frequently is employed in their games, though not always. Played straight in ''Kichikuou Rance'', ''Daiakuji'' and ''Daibanchou'', used to a lesser extent in ''Sengoku Rance'' where fallen characters can randomly die after battles and completely averted in ''Daiteikoku''.
* FountainOfExpies: They do this to themselves. Several character designs and personalities have been recycled in other games.
** ''Big Bang Age'' is on the receiving end of this to VideoGame/RivalSchools.
* GenreRoulette: The ''Rance'' series almost never sticks to one genre between games. There are generally RPGElements and an increasing focus on Tactical Combat, but beyond that vary greatly in gameplay and presentation.
* HardLevelsEasyBosses: Both ''Daibanchou'' and ''Daiakuji'' require large amounts of micromanaging to keep troop morale up, maintain conquered territory and fight off endless swarms of enemies. In comparison, the bosses, though by no means ridiculously easy, are simply stronger versions of normal enemies with powerful special abilities, which shouldn't b a problem for you if you can actually reach them. ''Daiteikoku'' averts this by having a system that makes all fights be predetermined CurbstompBattles, meaning bosses simply require confronting with higher stats than normal enemies do.
* TheHedonist: Rance lives exclusively for his own pleasure, and has no real interest in any of the world's affairs despite the massive amount of influence he has on them. Tougou Tsuyoshi is also more interested in sleeping around and having a good time than running a navy, though he takes his job much more seriously than Rance does.
** Rance's hedonism is driven home in ''Kichikuou Rance'', where the GoldenEnding, which requires Rance to become King of Leazas, unite the human world, liberate the demon world and (momentarily) defeat the ''creator of existence'', has him immediately filing a divorce from Lia and escaping Leazas to go on more adventures with Sill. In fact, his entire motivation throughout the game is to conquer the world so he can go back to screwing around in it.
* HeroOfAnotherStory: Considering the scale of Rance's world, this isn't very surprising. There are actually three "Designated Protagonists" within the continent consisting of Rance, [[OrdinaryHighSchoolStudent Kentarou]] [[TrappedInAnotherWorld Ogawa]] and [[TheGhost Arios]] [[UnknownRival Theoman]]. Another standout example would be [[WarriorPrince Patton Misnarge]], whose quest to reclaim his kingdom is quietly told in the background for over six games before taking center stage in ''Rance IX''.
* HeterosexualLifePartners: Tougou and his best friend and second in command [[TheLancer Akiyama]] in ''Daiteikoku''. They've known each other for years, serve as the other's confidant in times of need and ''raise a child together''. Naturally, the HoYay gets lampshaded to hell and back, especially when one of their main crew members is a YaoiFangirl.
** Rouga and Kyoichirou from ''Daibanchou'' are also an example, with Akiyama being heavily inspired by the latter.
** A female example would be Maria and Shizuka in the ''Rance'' series, who are almost always together. In the one game where this wasn't the case, Shizuka was quickly added into the game as an update.
** Patton and Hubert from ''Rance'' also count, to the point where Hubert is willing to get declared dead by his country to help Patton out.
* HorribleJudgeOfCharacter: Almost ''every'' heroic character in the ''Rance'' series manages to somehow misinterpret Rance as a heroic person despite obvious hints suggesting otherwise. The stand out example would be [[RatedMForManly King]] [[AwesomeMcCoolname Ragnarokarc]] [[CloudCuckoolander Super Gahndi]], who believes Rance to be the ''messiah!''
* ImprobableAge: The cast of ''Daibanchou'' is made up of the elite members of the factions warring for control of Japan. Most of them are around 18 and only a small handful are above 30, meaning almost all of Japan's government is run by high school students.
* JerkWithaHeartOfGold: Sure, Rance is a serial rapist, but he's still a passionate leader, and many of the games show his kindness to his troops and friends.
* LadyNotAppearingInThisGame: Combined with EarlyBirdCameo, Tomato Puree and Nagi su Ragarl have been on the covers of ''Rance'' and ''Rance II'', respectively, but they haven't made their in-game appearances until ''Rance II'' and ''Kichikuou Rance''.
* LevelCap: One of the most notorious aspects of the ''Rance'' series is that every single individual has a set level cap determined from birth. The average person has a level cap of around 5, while an elite soldier has one of around 20. Of course, practically every major character has a level cap of 40 and above, with Rance surpassing everybody with ''no level cap whatsoever'', in theory making him the strongest being alive.
* LighterAndSofter: ''Daibanchou'' in comparison to their others games. While there's still plenty of rape, the main character Rouga never does any of it and is more or less an AllLovingHero rather than a DesignatedHero. The following game, ''Daiteikoku''[='s=] hero Tougou Tsuyoshi is also considerably more noble and heroic than most of the other protagonists, but he's still far more of a jerk than Rouga is.
** ''Mamatoto'', while still covering dark themes, has perhaps the most traditional hero of any Alicesoft game ever and makes almost all sex scenes completely optional, to the point where one could play through the entire game and only see two of them. As a tradeoff, however, the optional sex scenes are almost all rape courtesy of the protagonist's ManipulativeBastard DirtyOldMan of a father.
* LoadsAndLoadsOfCharacters: Every game introduces dozens of new characters, all of whom are guaranteed to appear again in some capacity.
* MagneticHero: All of their heroes are on a first name basis with the most influential and powerful people in their universe by the end of the game, and have slept with all of the female ones.
* {{Mascot}}: Alice-chan, the lovable little girl who serves as narrator (in the ''Rance'' series), dev room operator (in most of the games), and is usually on the company's logo. The Hannies are also a prominent part of their advertising.
* MascotMook: The Hannies, goofy living potteries with a love of all things {{moe}}. One is on the company's current logo.
* MenAreTheExpendableGender: Male characters who aren't Rance are generally treated like losers or are outright villains and serve no other purpose than to have their women stolen by Rance or to get beaten up or even ''killed'' by him. This has steadily been reduced as the series continues to the point of being more or less averted, as more recent games feature just as many badass male characters fighting alongside the female ones.
* MinorMajorCharacter: '''Tons''' in the ''Rance'' series. Characters like Arios Theoman, M.M. Rune and almost all of the Dark Lords only ever get passing mentions, yet are some of the most influential characters in the entire series.
* MostWritersAreMale: Averted in the ''Rance'' series, of all things. Tori (main writer for ''Rance'' 2-7) is a woman, and came up with most of the traits that define Rance as a character.
* MutuallyExclusivePartyMembers: A preferred tactic of theirs to create more FakeDifficulty and replayability. Generally it is impossible to recruit every single possible playable character in a single run through of a game.
* NerdsAreSexy: One of the main characters of the ''Rance'' series, Maria Custard, is an {{Adorkable}} tech geek who is both clumsy and obsessed with robotics. Naturally she's one of Rance's most popular girls both in and out of universe.
* NintendoHard: Their games often have a steep learning curve, though some are definitely worse than others.
* NoExportForYou: Sadly Alicesoft isn't interested in licensing their work in the west, probably because of the media outbursts similar titles have caused in America.
** Alicesoft has recently entered a partnership with Manga Gamer to give ''Beat Blades Haruka'' an official localization, with the potential for further commercial releases still on the table depending on how well it sells.
* NonActionGuy: A common trend in their territory capture games is to feature one of these as your MissionControl. Examples include [[MultipleHeadCase 3G]] in ''Sengoku Rance'', [[BigBrotherMentor Zanma]] [[BoisterousWeakling Gou]] in ''Big Bang Age'', [[HeroSecretService Jun]] in ''Daiakuji'' and [[OnlySaneMan Akiyama]] [[TheLancer Keichirou]] in ''Daiteikoku''. Occasionally these characters will also be playable in game, but they'll often be a JokeCharacter with almost no use in actual combat.
** Interestingly, Nanas from ''Mamatoto'' plays the very role described above despite being ''the main character''.
* NotBloodSiblings: [[spoiler: Nanas and Arvy in ''Mamatoto'' were raised as siblings despite Nanas not being Kakaro's biological son. The revelation of this causes Arvy to allow herself to give into her feelings for Nanas and are what ultimately allow them to become romantically involved by the end of the game.]]
* NotHisSled: As ''Kichikuou Rance'' was made long before half of the series was finished and covers the entire plot from beginning to end, by the time the events appear in the actual games they've changed completely to the point of only vaguely resembling their ''Kichikuou'' portrayal.
* ObliviousAdoption: [[spoiler: Nanas, the protagonist of ''Mamatoto'', is actually the prince of Gaston who was kidnapped by Kakaro as a baby and bread to be a tactical genius so that he could conquer the world for him. Nanas reveals towards the end of the game that he always subconciously suspected that this was the case, but chose to deny it in hopes that it wasn't.]]
* ObliviouslyEvil: For a degree of "evil", if the heroes of Alicesoft games (Rance, of course, being the biggest example) do morally reprehensible thing like rape, torture, etc, it's generally because they run off the InsaneTrollLogic that heroes don't do evil things, and they're the heroes, so if they do said act then they're not evil. It's actually a plot point in Rance's case, as he was subjected to a power that uses a person's inner evil to destroy them, and he was unaffected because he doesn't comprehend that he does evil things and thus has no inner evil. It generally helps that the villains in their games are usually far more cruel and depraved than the protagonists and revel in being evil.
* ObviousBeta: It's pretty clear that ''Rance Quest'' wasn't finished and that the ''Magnum'' expansion was how the game was meant to be.
* OnlySaneMan: At least one per game. While this position jumps around a lot in the ''Rance'' series, the most frequent holders of it are [[ButtMonkey Kanami]] and [[IceQueen Shizuka]], Rouga and Nanus serve as this in their respective games and Akiyama serves as this in ''Daiteikoku''.
* PalsWithJesus: One of your earliest units in ''Daiteikoku'' is Shibagami, who is the ''god of Japan''. He admits to being rather weak for a god but this still makes it no less impressive that he's your ''subordinate''.
* ThePowerOfLove: Technically, it's "The Power of H", but it's what powers Kouenja Sakuya's Escalayer form in ''Beat Angel Escalayer''; and Takamori Haruka's and Shihoudou Narika's Blades form in ''Beat Blades Haruka''. In both cases, it helps that love is a factor in recharging their powers faster, but having sex with a certain person gets the... recharging going. The inverse is true: getting raped by their enemies drains their superpowered forms.
* PaperThinDisguise: Hubert's "disguise" in ''Rance IX'' consists of wearing a fake mustache and different armor. [[ButtMonkey He's forced to wear it for the entire game]].
** "Pink Mask" from ''Rance 4.1'' and ''4.2'' is most definitely ''not'' Sill in disguise. Hilariously, Rance completely buys into it, immediately countering anyone who suggests she may be Sill with "She can't be! Sill's at home!".
* RatedMForManly: Surprisingly, ''Rance IX'' is an example of this. The game is primarily a war drama with a cast made predominantly of incredibly manly men doing manly things, with Rance's antics being sidelined for most of the game.
* RecurringTraveller: The most common ones being the {{Moe}}-obsessed Hanny King, his LustObject and walking MoeBlob IllGirl Nozomi Okita and AfroAssKicker CharClone Abao Akuu.
* RecycledSoundtrack: Oh, they've done this several times. Notable ones are...
** "Running to the Straight". Originated in ''Mamatoto'' as the main battle theme, it was remixed twice. The first time was in ''Sengoku Rance'' [[spoiler:just before launching the final assault on Tenma Bridge in the True Route.]] This was not included in the OST or sound test. The second time was in ''Rance IX'' [[spoiler:which is the final boss theme.]]
** "Ontology". Originated in ''Kichikuou Rance'' as Kayblis's theme, it was remixed in ''Sengoku Rance'', spelled "[[SpellMyNameWithAnS Ontlogy]]", as the battle theme for the Demon Army, appropriately enough.
** "My Glourious Days", Rance's {{Leitmotif}}, is actually not a remix from any of the [=AliceSoft=] games. It's actually a remix of the National Anthem of Eastern Germany.
* ReusedCharacterDesign: Tends to crop up from time to time. This gets relentlessly [[LampshadeHanging lampshaded]] throughout ''Rance IX'', with Hubert successfully disguising himself as Barbazza from ''Mamatoto'' simply by wearing a fake mustache, Rance confusing Hubert with Bernard and later Alexander throughout the game and Rance wondering why Milacle looks so much like the Raven Princess he saw in his mind during ''Rance Quest''.
* SlasherSmile: Rance's only facial expression besides looking pissed off. He switches between which one is the default depending on how annoying the situation he's in is in each game.
* SlidingScaleOfGenderInequality: Surprisingly quite well balanced. While men generally make up the majority of the armies, there are several women in positions of power all across the continent and several of the strongest characters in the setting are women. At the same time, male characters have become more and more prominent as time has gone on and have just as much plot significance as the females do.
* SlidingScaleOfIdealismVersusCynicism: The world of the ''Rance'' series is an incredibly cynical place in a constant state of war, with the few occasions peace had been achieved resulting in a complete apocalypse due to it boring the JerkassGods. Despite this, Rance's actions have legitimately shifted things for the better, suggesting that the world ''can'' improve, it just takes a complete sociopath with an insaciable libido to do so.
* SpiritualSuccessor: The ''Dai'' games are only similar thematically and mechanically, the universes of each game are completely different.
** ''Rance IX'' contains so many allusions to ''Mamatoto'' both in and out of gameplay that it could honestly be called a remake.
* StalkerWithACrush: Queen Lia of Leazas' obsession with Rance reaches a point where she monitors his every action intently. She herself doesn't do the stalking, rather she forces a ''ninja'' to scout him out at all times while she watches from a crystal ball.
* StylisticSuck: TADA's drawings in the dev room. A more classic example would be the "art" you get from Gunagan throughout the series, though that might count more towards TrueArtIsIncomprehensible.
* SupportingHarem: The ''Rance'' series features one. Despite his obsession with making every attractive woman in existence his, it's pretty clear that Rance cares more about Sill than he does anybody else. This is even recognized in universe, where characters who are in love with Rance like Maria and Lia recognize that they don't have a chance against Sill.
* {{Tsundere}}: Considering the number of games they've made, there are plenty. Interestingly, the two stand out examples from the ''Rance'' series, Shizuka and Kanami lean so heavily to the tsun-tsun side that they more or less genuinely ''hate'' Rance, with the few genuine moments of kindness they show towards him leaning more towards "He's not a ''total'' asshole." than anything else. The straightest tsundere in the ''Rance'' series would be Satella, who insists that Rance is her rival despite clearly having feelings for him. Keep in mind that Satella is a demon lord who is most likely hundreds of years old and one of the most powerful characters in the setting.
** Now averted with Kanami as of Rance IX. Turns out all it took was for Rance to actually treat her like her a girl and not just as a gopher/sex toy.
** Rance himself plays this quite straight in relation to Sill. He's constantly picking on her, but every game shows that he values her more than he does anything else in the world.
* {{Ubermensch}}: Both Rance and Zanma Rouga are exceptionally talented young men who rise above their fellow men to tear apart the oppressive system. Rouga is a traditional example while Rance seems more interested in enjoying himself through any means possible, with everything else simply being a side effect.
* TheUnchosenOne: Rance isn't his universe's designated chosen one, but it is actually because of this that he is able to accomplish everything he does. He's a glitch in the system, and his actions tend to drastically change the world as a result.
* TokenWhite: The unnamed Caucasian British man who works at Alicesoft and is only known outside of the company by his nickname Union Jack.
* UnmanlySecret: One of Rance's few hobbies that doesn't involve sex is reading Shoujo Manga.
* TheVerse: AliceSoft has several major universes. These include...
** The ''Rance'' Universe, which is also the setting for the ''Toushin Toushi'' series and the "Miki-Chan" series.
** The ''Dai'' Universe.
** The ''Beats'' Universe, which include ''Beat Angel Escalayer'' and ''Beat Blades Haruka''.
* WhereAreTheyNowEpilogue: ''Daibanchou'' features one detailing what happens to all party members that were Character Cleared, a few that weren't and a handful of secondary characters. Depending on how well the player did, this can last for nearly ''twenty minutes''.
* WorldsStrongestMan: The previous holder of this title was [[NobleDemon Thoma Lipton]] of the Helman Third Army before he was killed in battle by Rance. Currently, Rick Addison is recognized as this though Rance has potential to become far stronger.
* WrenchWench: [[{{Meganekko}} Maria Custard]], one of the series' poster girls is a witch who is far more proficient with machinery than she is with magic.
* {{Yandere}}: Queen Lia of Leazas refuses to allow Rance to see any girl besides her, and has attempted to murder Sill on multiple occasions because of this. Despite this, Rance sleeps with so many women that it's impossible for her to keep up.
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