* ''VideoGame/{{Phalanx}}'' as seen on the main page. From the cover, one expects a SpaceWestern. In reality, Phalanx is just another ShootEmUp, only known today for its unusual box art.
* Occasionally a game will get away with using beta screenshots on the back of the game box, sometimes these only faintly resemble the finished game. An example of this is [[http://image.com.com/gamespot/images/bigboxshots/2/256222_16855_back.jpg the boxart for Warcraft III: Reign of Chaos]] which shows buildings a lot taller than the units themselves, as well as units that weren't even in the final game (although most were added later in the expansion pack or through modding).
** ''VideoGame/TheLegendOfZeldaTwilightPrincess'' had the same thing happen as well. [[http://img156.imageshack.us/img156/5148/darknuttwilight1cq7.jpg One of the screenshots]] on the back of the box is from a beta version of the game that had a magic meter when the final game is among the few non-handheld installments in the series since the second game (the first to have a magic meter) to lack one. This led people believe that at some point in the game Link would get access to spells, but they were all sadly mistaken.
* [[http://www.gamefaqs.com/saturn/574582-mass-destruction/images/box-14319 The]] Japanese version cover of Mass Destruction, a game where you drive a tank, blow things up and leave smoking craters and debris behind shows a tree which implies peacefulness[[note]]though, if you think about it, what's going to grow up after everything's destroyed?[[/note]]. The backside is accurate, and the original American version stays true, though.
* ''Kendo Rage''. [[http://static.giantbomb.com/uploads/original/0/4430/476848-box.png The cover]] looks similar to ''Series/XenaWarriorPrincess'', but the game is cute, lighthearted, and anime-style. This game was actually the first of a trilogy of games known as "Makeruna! Makendou". The whole story and the characters' names had been rewritten for the American game market.
** There are a ''lot'' of NES and SNES games with anime-style artwork which doesn't look anything like the American box art. This is understandable, given that most Americans didn't even know what anime ''was'' at the time, and certainly not the intended age group for those consoles. For the record, the girl with the big paddle is, in fact, in the game: she's the tennis player boss.
* ''World Series Baseball 2K1'' for the SegaDreamcast came on the heels of the ultra-successful ''NBA'' and ''NFL 2K'' (the latter being a system mover in its own right), both developed by Visual Concepts, and ''WSB'' was presented as a sim-like entry along the other Sega Sports entries. However, the gameplay was actually a port of a Sega arcade game, and left the box in blatant lies. It boasted things like hot zones, scouting reports, and weather changes, neither of which were in the game. Also neither in the game were sim-like gameplay and user-controlled fielding, which among other flaws made the game universally panned, and the series was properly handed off to Visual Concepts the next year.
* The US cover for Creator/{{Konami}}'s ''VideoGame/SuikodenI'' featured what were ''supposed'' to be scenes of various characters from the game; however, they had a completely talentless artist do it, and he rendered them so OffModel that they're all hideous and only one or two are even recognizable as being certain characters from the game. Not exactly deceptive, but inaccurate nonetheless, and earns the US version of the game a position among the most awful game cover arts of all time. They get some points for the inexplicable Creator/BruceCampbell lookalike...
* The box art for ''VideoGame/PowerQuest'' shows five humans all standing side by side. These are supposed to be the game's five playable models, MAX, AXE, LON, SPEED and GONG. They look nothing like that in the game.
* ''Mobile Light Force'' and ''Mobile Light Force 2'' (better known as {{Macekre}}d versions of ''Gunbird'' and ''VideoGame/ShikigamiNoShiro'', two unrelated series) have identical AngelsPose covers that have nothing to do with either of the games in question.
* Video games based on college athletics cannot use the image of a current athlete on the cover; it would void their amateur status. So the cover is almost always a standout player who recently completed their eligibility, meaning that you can almost never play as the athlete on the cover of the game box. One game in the NCAA Football series instead shows a mascot. Another edition of NCAA Football has Super Bowl XXXI MVP Desmond Howard on the cover, who was retired from the NFL at the time.
* In ''VideoGame/VampireTheMasqueradeBloodlines'', LesbianVampire Jeanette Voerman is a minor character who only shows up for about a third of the game as part of a major subplot. Apparently, that was enough to land her a spot as the sole character on [[http://ecx.images-amazon.com/images/I/51KRPG1YWPL._SS400_.jpg the box cover.]] In their defense, the developers note their dislike of it, saying it was because the cover art was done by a marketing firm that hadn't played the game and had only various pieces of concept art to go with.
* On the NES, Konami usually did good artwork of their game covers that left things just ambiguous enough that it didn't matter. But when they designed [[http://3.bp.blogspot.com/-iPXPd0VcdbA/UU82uMljPSI/AAAAAAAArd8/64Lgzbm8oQk/s640/15-0-Goonies-II-NES.jpg the cover]] of ''The Goonies II'', everything just went to crap. Assumedly unable to afford the royalties for using the actor's likenesses, the artist just drew them all to look like Creator/MarkHamill.
* The box art for ''[[VideoGame/NintendoWars Advance Wars: Days of Ruin / Dark Conflict]]'' really makes the very heroic moral pillar Captain Brenner / Lt. O'Brian look like a villain, due to a combination of the lighting, his beard and hair and his head being in a position in the art befitting of an EvilOverlooker.
* The ''VideoGame/ChronoTrigger'' cover has Crono, Frog, and Marle fighting a boss. The boss is in the wrong location (in fact, a location that doesn't exist in the game), he's being fought with the wrong party, Crono's outfit is slightly off, Marle's outfit is not even close to her actual in-game outfit, and Marle using a flame spell when she's [[AnIcePerson an ice spell user]]. ''And they kept it for the DS release!'' This is made even more bizarre by the fact that that said artwork was drawn by Akira Toriyama himself, the guy who actually designed the characters and monsters for the game. However, it turns out that [[http://www.gamespite.net/talkingtime/showthread.php?t=11444 it was early promo art]] before the game had been finalized.
** This is somewhat turned into a CoverDrop in the DS version, as there is a fight with that creature, in an area similar to that on the box art in the bonus dungeon...but doing the shown move (Frost Arc) on said monster heals it.
* The cover of ''VideoGame/{{Spore}} Creature Creator'' shows two creatures with embossed, segmented plates running down their torso. These creatures cannot be built, and after the release of the full game there is still no texture that even vaguely resembles an exoskeleton.
* The [[http://www.mariowiki.com/images/b/bd/Yoshi%27sSafariBox.png cover art]] for the Super NES rail shooter ''Yoshi's Safari'' prominently features Yoshi, yet Mario is nowhere to be seen despite his own in-game prominence outside the actual gameplay. But then Yoshi is depicted looking back at the camera as if it's Mario.
* The box for ''VideoGame/HalfLife2'' has absolutely no screenshots from the actual shipped game. Some are from early E3 builds of the game, and some are simply creatures in areas they don't exist in the game (a Antlion guard on the beach, for example.) The same goes for the first game. All of the screenshots on the box were from early builds of the game.
* The box for ''VideoGame/SilentHill2'' features Angela's face, and nothing else, on the cover. Angela is a character that you encounter a couple times throughout the game... but the much more important female character who you encounter far more often and who plays a major role in the story, is Maria, who is nowhere to be found.
** The cover of the HD collection does feature a very stylish and creepy image of Maria - but unfortunately, it has nothing from ''VideoGame/SilentHill3'' except for the original box art, downsized and included (next to the downsized original cover for 2).
* The cover artwork of the ''Manga/FistOfTheNorthStar'' NES game features a cel artwork from the anime series which depicts Kenshiro sparring with his brother Toki, despite the fact that this was actually based on the second series (''Hokuto no Ken 2''), which didn't even had Toki in it. Since the game was published years before the anime was even localized for the U.S. market, the people at Taxan just used a random artwork from the series without any regard to the game's content, knowing that most Americans at the time would've not noticed this..
** The Japanese cover of Sega's ''Hokuto no Ken'' side-scroller for the MasterSystem (the one that was released overseas as ''Black Belt'') features [[EnsembleDarkhorse Rei]], who is not in the game at all.
* The packaging for ''Discovery Kids: Dolphin Discovery'' for Nintendo DS has [[http://consumerist.com/5271127/gamer-tricked-into-buying-lame-ds-dolphin-title-by-erroneous-ad-publisher-dragging-its-fins a blurb describing, and screenshots from, a different game]]. Sure, the actual game at least involves dolphins, but everything else is wrong.
* The Box art for ''Demon Sword'' features a BarbarianHero wielding the game's eponymous weapon. The protagonist in-game is a {{Wuxia}}-type warrior who can leap the height of the screen InASingleBound.
* Not really cover art (there is no cover art in this case), but the [[SexSells horrific]] ads for the [[AllegedlyFreeGame freemium]] Civ clone ''{{Evony}}'' feature busty women imploring you to "Save the Queen", when it is a ''strategy'' game, not an RPG (and hence you'll never see them ingame) and, according to those who've played it, ''there is no queen at all''. [[http://blog.codinghorror.com/how-not-to-advertise-on-the-internet/ Later ads didn't even pretend]] to have anything to do with the game anymore.
* The cover of the PC version of ''Franchise/JurassicPark'' featured screenshots of a different port (either SNES or Amiga)
* The cover for the North American version of SNES game ''Manga/RanmaOneHalf: Hard Battle'' has an ugly, highly OffModel [[http://en.wikipedia.org/wiki/File:Hard_Battle_cover.jpg illustration]] of Ranma, Ryōga, and Genma.
* Would you ever buy a game with Disney characters on its cover, but not appearing in the actual game? Well, only in the South Korean version of the 1983 Creator/HudsonSoft game DezeniWorld.
* Compare the cover of the [[http://www.mobygames.com/game/amiga/out-of-this-world/cover-art/gameCoverId,73816/ original Amiga version]] of ''VideoGame/AnotherWorld'' (with artwork by the developer of the game, which does resemble the in-game graphics) to its [[http://www.mobygames.com/game/snes/out-of-this-world/cover-art/gameCoverId,68422/ SNES version]].
* ''VideoGame/KingdomHearts358DaysOver2'' features MickeyMouse in the Organization cloak, which leads people to believe he's a prominent figure in the actual game. Instead, he's featured for one cutscene near the game's end, and doesn't even encounter Roxas.
** That scene was also in the trailers, again, hinting it might be important, leading to the Sister Trope, NeverTrustATrailer. The trailer for this game featured a few other cutscenes like this as they were all from the (few) higher quality ones.
** ''VideoGame/KingdomHeartsReCoded'' features Kairi on its cover next to the other data protagonists. Unlike Mickey, listed above, no Data Kairi appears in the game whatsoever...[[FridgeLogic which is odd, considering how important she is to Sora's memories (one of the main focuses of the game)]] [[TheVerse and the universe at large.]]
* ''VideoGame/SimCity'' plays mind screws with their covers, usually showing buildings that could never exist in the game. Best example of this is ''Sim City 4's'' cover, which shows many of the Asian buildings from ''Sim City 3000 Unlimited'' that cannot be built in that game.
* Creator/{{Ubisoft}}'s 'Imagine Happy Cooking' proudly displays a very dull housewife to appeal to grandmothers and boring people alike, coming across as a tired lump of shovelware. Surprisingly, the game itself is a very cutesy Japanese-style visual novel complete with friendship meters and gift-giving, and the cooking games are far more well-made compared to ''Cooking Mama'', as you actually cook three-course meals complete with sides, desserts and dressings.
* An urban legend had it that {{Atari 2600}}'s ''Video Chess'' was the end result of a false-advertising lawsuit. The original box art for the Atari 2600 game system included a picture of a chess piece. Supposedly, someone sued Atari because there was no chess game available for the 2600. However, [[WordOfGod according to Bob Whitehead, the programmer of the game]], there was no lawsuit.
* The back of the box for the original {{P|layStation2}}S2 version of ''Videogame/CrashBandicootTheWrathOfCortex'' features screenshots of a side-scrolling level involving Coco on her scooter (the only section in the game where she rides a scooter has the camera in front of her) and Crash driving a jeep away from what appears to be his hut (the jeep is in the game but only appears in a jungle).
* The covers of all four games in the ''VideoGame/WizardsAndWarriors'' series featured designs depicting main character Kuros as a [[BarbarianHero barbarian warrior]] in the style of ''Franchise/ConanTheBarbarian'', complete with flowing locks and obvious huge muscles. In all four games, Kuros always wears platemail and almost always has a helmet. Even when he's not wearing a helmet, either all you can see are his eyes (in ''Ironsword'') or he is seen with short hair, a mustache, and a beard (in ''Wizards & Warriors III'').
** The second game, ''Ironsword: Wizards & Warriors II'' even oddly featured featured male model FabioLanzoni (known for appearing on romance novel covers) as he brandishes the title [[ExactlyWhatItSaysOnTheTin Ironsword]], overlapping with ContemptibleCover.
* The cover to ''VideoGame/DeadlyPremonition'' has a definite "ultra gory action/survival horror" theme. It's actually a standard survival horror game that, while it ''does'' have a good amount of gore, focuses more on the detective work than the action.
* The cover for the original ''VideoGame/{{X-COM}}'' game, ''UFO - Enemy Unknown'', features a huge bug-eyed monstrosity which does not appear in the game in any way, shape, or form. To be fair, showing something that ''did'' would be a subversion of the title.
* In the ''VideoGame/DoubleDragon'' series, it is established that Marian is Billy's girlfriend, who is the Lee brother that wears blue in the games. Yet on the cover artwork used in every version of ''Double Dragon II: The Revenge'', she is shown embracing the one who wears red. Either, Billy doesn't mind sharing his girlfriend with his brother Jimmy, or the artist switched their colors by mistake. Also, Marian is supposed to be dead in ''II'' ([[spoiler: although, [[UnexplainedRecovery she does get better]] in some versions of the game]]).
* ''VideoGame/SpaceStationSiliconValley'' has a picture of the fire fox on the game cart and instruction manual (he's the only animal in the picture). Although he's one of the most fun animals to control, you only encounter him twice and NEVER play as him, unless you use a cheat code.
* The PAL cover artwork for ''VideoGame/{{Atelier Iris 3|Grand Phantasm}}'', bizarrely, [[http://upload.wikimedia.org/wikipedia/en/5/51/Grand_Phantasm.jpg shows every character]] ''but'' the title one.
* Rampant in the cover art of Atari and other early-era video games. The artwork on the box and in the manuals was always way better than the blocky shapes on the screen. Take the cover of [[http://i210.photobucket.com/albums/bb112/sicboypeachy/Warlords-F.jpg Warlords]], versus the [[http://www.hardcoregaming101.net/warlords/2600_06.png ingame screenshot]] for instance.
* Similarly, ''VideoGame/StarWarsBattlefront II'' has an example of this for its space maps. Usually, the LoadingScreen shows an image of a battle on the map being loaded along with hints in the upper right. Space maps, unlike most ground-based maps, only allow the player to battle in one era (Clone Wars from the prequels or Galactic Civil War from the originals) depending on the map. In the console versions of the game, Clone War-era space maps only show Galactic Civil War-era ships in the loading screens, and vice versa.
* ''VideoGame/FinalFantasyVII'' had the back of the box showing screenshots of nothing but FMV scenes with nary a screenshot of the game itself in sight. This led many people to believe that the game would be played in the advertised graphics. Final Fantasy and other games that pulled this stunt had gotten in trouble for deceptive marketing and all game boxes are required to show at least one screenshot of the game itself instead of a cut scene.
* The cover of ''VideoGame/{{Final Fantasy XIII-2}}'' is only a picture of Lightning, similar to the [[VideoGame/FinalFantasyXIII previous game's]] cover. Unlike the previous game, however, she is not the main protagonist (who is her sister Serah this time), nor does she play a huge role in the story.
* ''Franchise/TombRaider Chronicles'' shows Lara Croft in a cat spy suit jumping out of a building shooting at someone with her signature dual pistols. Lara does infiltrate a building in the advertised outfit and the cut scene for the first level even shows her shooting a vent grate off with a pistol, but in the actual game, she doesn't have her pistols, but a limited ammo based machine gun.
* ''VideoGame/{{Tempo}}'' for the Sega 32X has one of the most ridiculous box arts ever. It depicts a mutant with insect antennas protruding from his head, wearing sunglasses and a headset, and holding a musical note in one hand while kicking a red tentacled alien in the face. Anyone who has played the game (or seen gameplay videos of it) knows that the actual game has nothing to do with this. But at least the Japanese box art is accurate and faithful to the game.
* ''VideoGame/SonicTheHedgehog2'' for the Master System and Game Gear has each act introduction showing what hijinks Sonic and Tails will get into...except that Tails isn't a playable character at all and the whole game is about saving him from Eggman.
* The box art of ''KidKool'' depicts Kool as an Elvis look-alike, completely different from his in-game appearance, where he resembles [[VideoGame/GanbareGoemon Goemon]].
* The American box art for ''VideoGame/RhythmHeaven'' gives no clue on what the game is about except for an illustration of a man with a stick and three screaming children. Granted, the stick is a conducting baton and these four are actually in the game, and there are plenty of interesting screenshots and more artwork on the back, but considering DS games are always sold behind a locked cabinet or case, this is your only idea of what the game will be about.
* The cover for ''[[VideoGame/CatacombFantasyTrilogy Catacomb 3-D]]'' depicts a badass guy [[http://www.mobygames.com/game/dos/catacomb-3-d/cover-art/gameCoverId,12605/ with a gun]]. The game itself is fantasy and all you use are fireball spells, not guns.
* The cover of ''[[VideoGame/PokemonMysteryDungeonExplorers Pokémon Mystery Dungeon: Explorers of Time]]'' depicts Arbok, Drapion, and Weavile looming over the heros from behind in a very villainous looking fashion. In the game, however, they're just one of the exploration teams that randomly shows up in the guild from time to time and the only thing they do is give you some friendly advice. This is in contrast to the boxarts of the first games, which depicted other Pokemon in a similar fashion, only they ''did'' end up being antagonists at some point.
** And speaking of Pokémon, the cover of ''Pokémon Colosseum'' depicts the legendary [[OlympusMons Kyogre and Groudon]] prominently. They made history as the first main-series Pokémon game whose cover featured Pokémon that could not legitimately be acquired without trading. In fact, they don't even appear in the story!
* The ''VideoGame/FinalFight'' series almost always had this problem:
** The packaging illustration for the SNES version depicts a stare-off between Haggar and Abigail, with three different images between them of a character vaguely resembling Guy beating up other punks. The original release of the SNES version did not feature Guy.
** The American cover for ''Final Fight 2'' features two different depictions of Damnd (traced over from different sources), Cody, Guy and other characters from the first game that don't even appear in the sequel.
** The American cabinet for the arcade version features enemies wielding lead pipes (only the player can wield pipes in-game) and the good guys fighting multiple opponents in a wrestling ring (when only Sodom appears in such stage in the game).
** [[http://www.mobygames.com/game/final-fight/cover-art/gameCoverId,172554/ The packaging illustration]] for the home computer ports by U.S. Gold depicts Cody (with dark hair instead of his usual blond) confronting a group of punks in a train with a few bystanders witnessing the action. In the game, the only people in the train besides the player are all enemies.
** Not even the Sega CD version is safe from this. The covers for that version of the game are fine, but in the [[CutscenePowerToTheMax cut-scene]] [[http://www.youtube.com/watch?v=jyuNzKXAckA&feature=player_detailpage#t=57s intro]]: it shows Two.P wielding a knife, Axl wielding a choke wire, and Andore wielding (more like bending) a lead pipe. None of these characters pick up/carry weapons during game play, except [[KnifeNut El Gado or Hollywood]]. The latter that actually appears with the correct weapon in the cut-scene.
* Particularly way-out example in the case of Superior Software's UsefulNotes/BBCMicro version of ''Tempest''. AsYouKnow, ''Tempest'' was an early vector graphics game, with a claw-shaped blaster firing down a true-perspective playfield. Superior Software's box and ads had screenshots of this, but the main painted artwork was of a dark and stormy night, with church tower in the background and an ominous figure in top hat and red-lined opera cape in the foreground... suggesting a possible breakdown in communications with the artist.
* The cover of ''[[VideoGame/EpicMickey Epic Mickey: Power of Illusion]]'' shows The Queen of Hearts from ''Disney/AliceInWonderland'' and Hades from ''Disney/Hercules'', and while they are both shown as brief cameos in the beginning of the game, you never battle them or go through any levels based on their respective movies at all in the game.
** In fact, on the cover, the Queen of Hearts was replaced with the Mad Hatter in the final release, and he does appear...but not as an enemy like the cover implies.
* An unlicensed NES game called ''VideoGame/LittleRedHood'' shows the title character kicking a guy in the butt, but in the game, her kick is only good for knocking stuff out of trees and not used as an enemy attack.
* On the first ''VideoGame/RoadRash'' game, the title card for the track, "Pacific Coast", makes you think you're going to ride along the beach, but the actual track looks more like its out in an open field surrounded by mountains like its somewhere in Scotland or something.
* EdutainmentGame series ''VideoGame/JumpStart'' gives us some examples. The original cover for ''[=JumpStart=] Spanish'' showed Mr. Hopsalot, who was indeed the game's main character, on the cover. However, somewhere around 2001 or 2002, [=JumpStart=] arbitrarily decided that Frankie the dog should be the main character and mascot of the entire [=JumpStart=] series. As a result, in 2003, the ''[=JumpStart=] Spanish'' cover was changed to one that prominently featured Frankie and didn't feature Hopsalot at all...''even though Frankie didn't appear in [=JumpStart=] Spanish''.
** Another example (again involving Frankie) can be found in the case of ''[=JumpStart=] Advanced 2nd Grade''. All the covers of the game prominently feature Frankie in a cool spy outfit. Aforementioned cool spy outfit appears nowhere in the game, and while Frankie ''does'' appear, C.J. Frog and Edison Firefly are the true main characters. Frankie just hangs around headquarters while C.J. and Edison go on the adventures.
* ''VideoGame/MetalGearSolid2SonsOfLiberty''... hoo boy. The box shows nothing but pictures of Solid Snake, and even the tagline brags about "Snake stopping terrorists". The cover's only true for all of about ten minutes of game play, then Raiden comes out in all his [[Music/{{Hanson}} Taylor Hanson-ish]] femininity and takes center stage for the remainder of the game. Fans were ''not'' amused, [[TrollingCreator and that might have been the point.]]
* The American box of ''Kirby: Nightmare in Dreamland'' included pictures of several characters from the [[Anime/KirbyOfTheStars Kirby anime.]] The game itself is a remake of ''VideoGame/KirbysAdventure'', originally released in the early 90s, so of course none of the anime-exclusive characters appear in it.
* The first ''VideoGame/{{Persona}}'' is an odd example. The blurb on the back of the box says "In the near future, mankind has conquered dimensional travel, but the opened door swings both ways. Demons have invaded...". Although it's actually a game about [[spoiler:depression]], the blurb does make some sense. It either implies that its about a team of devoted scientists or a demon invasion in the style of the main series; you see the scientists who made dimensional travel possible for all of a few minutes, and shortly after you see them, the demon invasion angle is dropped too. But it does feature travel between two dimensions and demons entering the normal dimension, despite the fact that [[spoiler:the other dimension was created by the scientists]].
* ''VideoGame/CastlevaniaOrderOfEcclesia'', features the main character: Shanoa, holding a long crimson rapier with a twisted hilt. This weapon however, is nowhere in the game, in fact the strongest rapier glyph is still a standard, earthly rapier.
* ''VideoGame/CliveBarkersUndying'': In the backcover, you can see images of Patrick fighting a Monto Shonoi in Oneiros (they don't appear there in the game) and a Howler in the manor with the Skull Storm spell (which is acquired after the part of the game with the Howlers).
* ''VideoGame/RivalTurf''. The game tries to represent the 2 players you are playing with, but it ends up representing characters you do not play with in-game.
* For ''VideoGame/AWitchsTale'', the shading on the American box art makes Liddell look like she has brown hair. She's a blonde.