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A tell-tale sign that professional hockey was desperate to draw in new fans, ''The Guardian Project'' was a 2011 collaboration between (get this) the UsefulNotes/NationalHockeyLeague and Creator/StanLee. Lee designed 30 superheroes (one for each NHL team at the time). The Guardians were originally a [[ShowWithinAShow fictional comic book story]] imagined up by Mike Mason who somehow became real during an explosion at the Dark Laboratories. Mason became the leader of the guardians, and together they battle the evil Deven Dark.

Dark was able to trap 29 of the Guardians at the 2011 NHL All-Star Game in Raleigh, North Carolina. [[AHeroToHisHometown The Hurricane]] was able to escape the trap, and Mike Mason is currently in the process of freeing the others. So far, the Hurricane, the King, the Bruin, the Capital, the Lightning, the Shark, and the Flame have been freed. It's [[MakesJustAsMuchSenseInContext exactly as weird as it sounds.]]

The backstory and the plot so far can be found [[https://web.archive.org/web/20130402052012/http://www.guardianproject30.com//index.php in the website]], which was taken down but has been archived. A graphic novel was released and a TV show was planned. However, nothing came of it; the planned TV series was dropped in December 2011, with nothing further being created.
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!!Tropes:

* AnthropomorphicPersonification: The Guardians were this to the NHL teams.
* BadassNormal: The Anaheim Duck is the only Guardian with no superpowers whatsoever.
* BearsAreBadNews: The Boston Bruin, though the "worse" part is probably for the villains.
* TheBeastmaster: The Shark and the Canuck who can communicate with sharks and whales respectively.
* CaptainErsatz: Y'know, the Panther looks an awful lot like the ComicBook/BlackPanther from Marvel Comics...
* ChestInsignia: Each hero has their respective NHL teams' logos on their chest, plus the NHL symbol on their belts.
* HeartIsAnAwesomePower: The Flyer, who could manipulate minds to "calm" people down. He's from [[UsefulNotes/{{Philadelphia}} the City of Brotherly Love]], you know.
* LuckilyMyShieldWillProtectMe: The New York Ranger's shield, which is pretty much just the Rangers' logo.
* MerchandiseDriven
* PlayingWithFire: The Flame.
* PoweredArmor: The Canadien wears this.
* ShoutOut: The villain in the Ranger's story made a reference to Music/JayZ's "Empire State of The Mind", or maybe Music/FrankSinatra's "New York, New York":
-->'''Buzzkill''': If I can make it here, I can make it any''when''.
* SuperTeam: The Guardians are formed as this.
* SupportPartyMember: The Montreal Canadien's power is... magnifying the powers of the other Guardians.
* ThreateningShark: Averted with the Shark, who was one of the good guys and can summon sharks.
* WhenTreesAttack: You'll get the Toronto Maple Leaf, who is a giant tree creature that shoots out maple syrup.
* WingedHumanoid: The Flyer.
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