[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/rsz_brandnewday_153.jpg]]
[[caption-width-right:350:He might make great music, but Sting's got nothing on this Parker kid.]]
'''''Brand New Day''''' is a long chapter in ComicBook/SpiderMan's life that followed ''ComicBook/OneMoreDay'' and covered ''The Amazing Spider-Man'' from #546 to #647, as well as all ''Spider-Man''-related comics, published during that time period. Two most characteristic elements of it were the "Spidey-Braintrust” team of multiple writers (who started with four and grew larger later) switching between each story with unusual issue frequency -- three issues were published in one month, during the first three weeks of said month with other Spidey-related comics for fourth week.

It was followed by "Big Time”, written entirely by Dan Slott with issues coming out twice a month. The Big Time era has gone on to either ignore/undo much of Brand New Day in favour of a different direction.

Go to Music/ThePolice if you're [[IThoughtItMeant looking for]] the Sting album ''Brand New Day''.

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!!''Brand New Day'' provides examples of the following tropes:

* AbortedArc:
** ''The Gauntlet'' was supposed to lead to something the writers called ''Sinister 666'' but it never came to be.
** Joe Quesada hinted in an interview that Mary Jane would be caring for a baby. Fans thought this may have had something to do with Harry Osborn's newborn son Stanley (Harry had also moved in with MJ for a breif spell in the BND era), but once Stanley was born, Harry opted to move away with him, and nothing came of the "MJ with a baby" promise... at least for now...
** Fans have also yet to hear more about Quesada's planned follow-up to the plot threads explored in ''One More Day'' and ''One Moment in Time'', though in retrospect, given how well THOSE stories went down, maybe the wait is better than the actual delivery.
* AxeCrazy: Anna Kravinoff
* BadFuture: The one Peter saw during [[ComicBook/JMSSpiderMan JMS' run]] has been explained, if [[spoiler:Arachne's]] visions were true -- it's a future where [[spoiler:Peter killed the recently resurrected Kraven, which led him to go down the same path as ComicBook/ThePunisher of sorts, with the added problem of alienating himself from everybody, before getting killed in a police confrontation.]] The costume there is a big hint, but we have to wait for this year's "What if" one-shot to see if it's true.
* BalanceBetweenGoodAndEvil: The fundamentals behind the relationship between Mr. Negative and [[spoiler:Martin Li]].
* BettyAndVeronica: Early comics was implying multiple variations of such LoveTriangle -- from Peter-Lilly (Veronica)-Carlie (Betty), Carlie–Peter (Betty)–Vin (Veronica) or Lilly–Harry (Veronica)–Peter (Betty). Finally, the official one became Lilly–Harry (Betty)–Norman (Veronica)
* BrainBleach: Peter was desperate in need of it once he saw Aunt May in bed with JJJ's father.
-->'''Peter's inner monologue:''' Must. Wash. Out. Brain.
* BrainwashedAndCrazy: Mr. Negative can do it to people via touch, and did it to [[spoiler:Spider-Man and Aunt May]], though the latter was more Brainwashed and {{Jerkass}}.
* CallingTheOldManOut: Harry finally did it to Norman.
* CameBackWrong: [[spoiler:Kraven, Grim Hunter, Kaine.]]
* CardCarryingVillain: Mr. Negative.
-->'''Mr. Negative:''' I propose a toast. To evil.
* CerebusSyndrome: Later stories, with few exceptions, grew progressively darker.
* CharacterDevelopment: A nice thing about BND was giving Eddie Brock another crack at trying to atone for the stuff he did as Venom and becoming Anti-Venom.
* ContinuityPorn: The Juggernaut story.
* CoolOldGuy: Jay Jameson
* CurbStompBattle: Old Rhino vs. New Rhino. [[spoiler:New Rhino hadn't a chance.]]
* DarkerAndEdgier: All stories during ''The Gauntlet'' arc.
* DerailingLoveInterests:
** Michaele has been mutated into a total bitch and ended up [[UnfortunateImplications technically raped]] by Chameleon, just so she could be removed from Peter's "girlfriend material" zone.
** [[DatingCatwoman Black Cat]] lost a lot of her early 2000's character development, in which she fell in love with the man behind the mask. When she finally made her return in ''Brand New Day'', she was back to being [[SatelliteLoveInterest the shallow thief]] who only loves Peter for being Spider-Man. To be fair to Felicia, she, along with everyone else (except Mary Jane, Carlie, The Jackal, and Kaine), has no clue who the "man behind the mask" is anymore, as Peter wiped the world's memories of his true identity in ''One Moment in Time''. That ''is'' the point of ''OMD''/''BND''; reset the universe to the way it was before CharacterDevelopment "[[TheyChangedItNowItSucks ruined]]" Spider-Man by making it not exactly as it was when Quesada first found the series. The ResetButton just brings back '80s' Felicia.
* EnemyWithin: Mr. Negative and [[spoiler:Martin Li]] -- former represents evil and the latter the good side of a man they once were and are actively trying to maintain a BalanceBetweenGoodAndEvil by undoing other's deeds.
* FriendsWithBenefits: Spider-Man and Black Cat -- Felicia doesn't even want to know who he is or if he's dating other people.
* HarmlessVillain: Override
* InfantImmortality: [[spoiler:Averted. Billy Connors has been killed by Lizard.]]
* {{Jerkass}}: Michele just really crossed the line at this, randomly destroying or selling Peter's stuff. Most people, having such landlady, would seriously consider living under the bridge. Some would even choose it.
* KilledOffForReal: [[spoiler:Rhino's wife, New Rhino, Billy Connors, Mattie Franklin, Madame Web, Sasha Nikolajevich, Grim Hunter (who came back to life ''three'' issues earlier)]].
* KnightOfCerebus: Electro, who started ''The Gauntlet'' arc by [[spoiler:leveling the Daily Bugle building]]. Some considered {{Deadpool}} to be a double subversion - his fight with Spider-Man was funny but also foreshadowed (by Wade directly warning Spidey that the next weeks of his live will be a nightmare, no less!) the upcoming shift to DarkerAndEdgier that took place the very next issue.
* LargeHam: New Rhino, [[spoiler:It didn't do him any better.]]
* LighterAndSofter: Compared with pre-''OMD'' Spidey titles, before CerebusSyndrome.
* MadScientist: Doctor Trauma
* MeaningfulName: Doctor Trauma again.
* NiceJobBreakingItHero: Ater death of HeroicWannabe Jackpot Spidey guilt-tripped the original Jackpot Sarah Ehret into donning the costme again despite her very much not wanting to. Which resulted into her husband being killed by a supervillain, leaving her daughter half-orphan.
* NotSoHarmlessVillain:
** Spot, big time. A guy who was so lame he was in Legion of Losers turned into terror incarnate the moment he realized his own power.
** Hammerhead, after he TookALevelInBadass.
* OverusedRunningGag: In the first few arcs Spidey is always running out of web fluid. Apparently all the writers had the same idea and seemed to decide not to speak to each other about it. It went from the drama-increasing move it is when used sparingly, to a funny gag of him constantly running out, to just being annoying.
* PsychopathicManchild: Anna Kravinoff
* RunTheGauntlet: The story arc was even [[LampshadeHanging named]] ''The Gauntlet''.
* ShipperOnDeck: [[OutOfCharacterMoment Mary Jane]] ''[[OutOfCharacterMoment and]]'' [[OutOfCharacterMoment Black Cat]] are this for Peter and Carlie.
* SpiritualSuccessor: ''Grim Hunt'' to ''Kraven's Last Hunt''.
* SuperpoweredEvilSide:
** Mister Negative
** Lizard too, until [[spoiler:he took total control, eliminating the original Dr Connors persona]].
* TakeThat:
** Dexter Bennet might be based on Creator/JoeQuesada.
** Certain writers seem to love taking pot shots at fans that liked the marriage. What with a recent issue having Peter asking MJ if he could stay at her place for a few days. Cue them laughing at "Honey, I'm home!" and mocking marriage... subtlety is not their strong suit. That one is in Dan Slott's Big Time already.
** Slott has since made up for this by having MJ admit she still loves Peter (although she made sure Peter didn't hear it, as he was still involved with Carlie at the time), and the two have had some nostalgicly sweet moments as friends together.
* ThatManIsDead: Noticed by Norah, after [[spoiler:Old Rhino avenged his wife]].
-->'''Norah:''' [[spoiler:Aleksei Sytsevich is dead. New Rhino is dead. All hail old Rhino.]]
* ThisLoserIsYou: Was in full force during the start of the series with Peter. It actually got to the point where it became insulting to fans. Since Slott took over the book, Peter has become a lot more accomplished... which in turn has irked fans, as Peter has now went from struggling photographer to Horizon Lab Whizkid capable of creating Power Rangers-esque outfits at the drop of a hat.
* TookALevelInBadass: Almost all of classic villains, and some C-listers! Chameleon is now one of the most feared asassins in the world, Rhino's undergone a comeback that's made him look more like a force of nature than a common thug in a fancy suit, Mysterio became a MagnificentBastard, Doctor Octopus easily took control of New York City, Sandman can now create his own duplicates, Electro can turn into lighting, Lizard eliminated the old Connors side, even Hammerhead had become stronger -- now he has exoskeleton made of adamantium and [[MemeticMutation KEVLAR! THROAT!]]
* UnstoppableRage:
** Rhino went on one after [[spoiler:New Rhino killed his wife]], and even Spider-Man couldn't stop him from [[spoiler:impaling the guy]].
** Spidey himself went on it twice -- first [[spoiler:After the Kravinoffs brought back Kraven by killing Kaine]] and then [[spoiler:when he thought supervillains killed Lilly's baby]].
* UnwantedHarem: Throwing a lot of girls around Peter -- Carlie, Lilly, Norah, Michele, Black Cat, Mary Jane, Betty Brant -- resulted in this, which led to people complaining that Spider-Man turned into a bad HaremAnime.
* WellIntentionedExtremist: Hilariously named The Extremist -- an invisible serial killer who murders people for talking bad about superheroes. He's a WithUsOrAgainstUs type of person who sees all superheroes as purely good and all who criticize them as villains, trying to blur the lines between right and wrong.
* YourMom:
** Spider-Man and SeklfDemonstrating/{{Deadpool}} ends their fight by challenging each other to a good old-fashioned "Yo Mama" contest.
--->'''Deadpool:''' Your mom is so fat that Hank Pym had to beat her up in the back of the Quinjet!
** Wade also had something he calls ''Yo Mammageddon'' -- a "your mom" insult that is so terrible that it can make people cry until they ''die from dehydration''. He was just about to unleash it upon Spidey, when... his timer hit zero. He'd reached the end of how long he was supposed to keep Spidey occupied. When someone said that the ultimate Yo Momma joke couldn't be ''that'' bad, he whispered ''half'' of it into the poor kid's ear. The kid ran away screaming.

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