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[[foldercontrol]]

[[folder:Main characters]]
!!Alex Russo
->'''SelenaGomez'''
[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/tumblr_lkva7n6MZN1qdt0tqo1_1280_-_Copy_430.jpg]]

->''"I'm Alex Russo, and my hobby is I like to poke things with a stick, ...but I haven't figured out how to make money with that yet so I'm in school."''

The middle child and only female out of the three Russo siblings. She is sly, outgoing, and usually underachieves when it comes to regular high school. She often gets into trouble because of her constant schemes (usually involving magic). She likes to make fun of her older brother, Justin, with whom she has a [[{{Subtext}} really close]], complex relationship and she gets along with her younger brother, Max, the two of them occasionally being shown pulling pranks together. It is implied that she is her [[DaddysGirl father's favorite child]] and that she shares a tight bond with her mother, although they sometimes have disputes due to Alex's rebellious and disobedient personality.

The GrandFinale reveals that she [[spoiler:becomes the family wizard. She was about to win, but went back to free Justin from a tree root that caught his foot. It appeared to everyone else that Justin won, but before he accepted, he told Professor Crumbs and everyone else what happened. He gives the title to Alex, who after some coaxing from Justin, accepts and is embraced as the true winner.]]

%%* ActionGirl
* AloofDarkHairedGirl: Tall, dark-haired, and has a cool personality when compared to her brothers.
* AmbiguouslyBi: Fans think she's this based on how she acts around other girls.
%%* AnnoyingYoungerSibling
%%* BadassAdorable
* BadLiar: She alternates between these.
* BeingGoodSucks: According to her
** HeroWithAnFInGood: Later on, she doesn't mind doing good, as she has saved the world numerous times, but in other aspects of being good, she has had trouble using magic for.
* BigEater: She definitely likes junk food more than anyone else on the show, as she's occasionally shown eating really big hamburgers.
%%* BookDumb
%%* BrattyTeenageDaughter
* BrilliantButLazy: She hardly ever pays attention to her magic lessons, but, come the Wizard Contest, she actually manages to match Justin's score, remembering spells that Justin himself gets wrong.
* CainAndAbel: The Cain to Justin's Abel, [[DependingOnTheWriter most of the time]].
* CardCarryingVillain: Whenever anyone suggests she's evil/dark/scary her usual response is to grin and/or giggle and as noted below she actively encourages her CoolLoser status.
* CoolLoser: Despite obvious traits that would make her popular in real life, [[AlphaBitch Gigi]] enjoys teasing Alex.
** Averted at Wiztech: Her attempts of humiliating Justin only turned him into a woobie meanwhile she became very unpopular among the other residents.
** Played with in that she often ''deliberately'' does things just to keep from being part of the "in crowd" and definitely enjoys her "bad girl" reputation.
** In earlier episodes, Alex was actually portrayed as popular, so Gigi's bullying of her more or less makes this more confusing. In later episodes, it is justified.
* CuteWitch --> HotWitch
* DaddysGirl: In the first season. A fourth season episode shows that she still considers herself as this, and [[KickTheDog her feelings are terribly hurt when Jerry seems to set this aside]] for [[GenderBender 'Maxine']].
* DeadpanSnarker: Let's face it, SelenaGomez gets the snarkiest lines.
* DidntThinkThisThrough: Let's face it, a lot of the problems that Alex faces (and causes) just wouldn't happen if she actually thought things through and considered the consequences beforehand.
* EvenEvilHasStandards: She's not exactly evil ''per se'', but she certainly isn't kind for the most part. Regardless, there are some lines that even she won't cross. When she's forced to join the Happy Helpers Club in "Alex Does Good," she is absolutely horrified that they only do mundane tasks such as pushing elevator buttons for other people rather than actual good deeds, and only do so for rewards.
* {{Flanderization}}: In the beginning of the series, she's just a mischievous, prankish, lovable jerk. By the end of Season 3, she becomes an antisocial, {{Unsympathetic| Comedy Protagonist}} NobleDemon, with no respect for morals and any kind of rules. The only thing that saves her from becoming a straight Villain is the fact that she seems sometimes to care about her family and friends, and fight people who are even worse.
** Was also more of a tomboy in early episodes. Its shown early on that she hated high heels, though in later episodes she wears them quite frequently, her dress and style also is significantly more girly than in earlier episodes. She still exhibits some tomboyish traits later at least personality wise.
* FoolishSiblingResponsibleSibling: The Foolish to Justin's Responsible.
* GenerationXerox: She is a copy of her aunt, Megan.
* GenreSavvy: "There's always an Evil Queen. Sometimes it's a wicked witch, sometimes it's an evil step-mother and sometimes it's your sister."
** DangerouslyGenreSavvy: She's aware of what kind of Sitcom character she is, and she runs with it.
* GracefulLoser: In the GrandFinale, she [[spoiler:takes her loss to Justin really well, contrary to what one would expect given her personality. The loss doesn't stick though. Justin reveals that she was the rightful winner of the competition, but she sacrificed her victory to help Justin.]]
* HatesBeingTouched: Most of the time. If she does go out of her way to make any type of physical contact with someone, it's usually {{played for laughs}}.
* TheHero: Well, AntiHero.
* HeterosexualLifePartners: With Harper since kindergarten.
* HiddenDepths: What saves Alex from being a JerkWithAHeartOfJerk, and elevates her to [[TheHero hero status]].
* HotGirlsAreBitches: "A beautiful girl who is full of mischief".
* InformedAttractiveness: She is often described as beautiful by many characters.
* InterspeciesRomance: With Mason. {{Lampshaded}} in his second appearance.
%%* ItsAllAboutMe
%%* {{Jerkass}}
%%* JerkWithAHeartOfGold: Sometimes.
%%* TheLadette
%%* LittleMissBadass
%%* ManipulativeBitch
%%* TheMcCoy
* MiddleChildSyndrome: Justified in that it explains why Alex does what she does (she's not only the middle child but a daughter), and inverted/lampshaded in the episode where Aunt Megan is introduced.
* MoralityPet: Her family, especially Justin. Also Dean before he left.
* {{Narcissist}}: Most prevalent in an episode where drank both halves of a love potion but she is pretty narcissistic regularly.
* NightmareFetishist: She definitely has an attachment to darker things, to the point where even Harper told her she had a lot of scary stuff in her head.
%%* NobleDemon
* OfficialCouple: With Mason
* OffscreenMomentOfAwesome: For someone who is usually lazy, she actually defeated a dragon and cut its heart.
* PerkyGoth: In later episodes, Alex actually qualifies except for having a fashion plate taste in wardrobe.
-->'''Harper:''' ''(after having had her mind fused with Alex's)'' You've got some scary thoughts in there.
-->'''Alex:''' Thank you. ''(giggles)''
%%* ThePrankster
* RedOniBlueOni: The red to Justin's blue.
* TheRival: She will compete against Justin and Max in the wizard contest. Plus, she's probably Justin's biggest rival at the moment.
* SavvyGuyEnergeticGirl: Energetic Girl to Justin's Savvy Guy.
%%* ScrewTheRulesIHaveSupernaturalPowers
%%* ShesGotLegs
* SheIsAllGrownUp: Both shown straight and played with; she is definitely a very beautiful young woman, but the fact that she is grown up causes some pain in a Season Four episode where Jerry seems to overlook her for a [[GenderBender temporary female Max]], who becomes the new 'Daddy's little girl'.
* SiblingYinYang: With Justin.
* SmugSnake: Sometimes, especially early in the movie.
* SpicyLatina: Averted. She is too all-American.
%%* SugarAndIcePersonality
%%* TallDarkAndSnarky
* TechnicianVersusPerformer: The Performer to Justin's Technician, this is actually the root of her and Justin's rivalry, while he has studied his whole life to do magic perfectly, she is able to out of the blue do advanced magic having the most talent of the three.
* TokenEvilTeammate: Kind of...despite being the main character.
%%* {{Tomboy}}
* TomboyAndGirlyGirl: Tomboy to Harper's Girly Girl.
* TomboyishName
* TomboyWithAGirlyStreak: She likes shopping and jewelry, and has a fashion plate taste in wardrobe. She evolves to a more feminine mindset as the series progresses.
%%* TheTrickster
* TroubledButCute: Female version. Goes hand in hand with her CoolLoser status, and being the AntiHero.
%%* {{Tsundere}}: Type A.
* TheUnfavorite: Became something of a RunningGag in later seasons, to the point that her parents love Harper more than her.
* UnsympatheticComedyProtagonist: Bordering on AntiVillain.
* VitriolicBestBuds: A Type 2 relationship with Justin and a Type 1 with Harper although in later episodes Harper has been getting more willing to call Alex on her crap, moving it in the direction of a Type 2.
* YouthIsWastedOnTheDumb: Except she's actually ''very'' smart, she just makes alot of stupid mistakes.
* ZettaiRyouiki: In ''Dad's Bugging Out'', Alex was rocking a grade B look with one of her outfits.

!![[spoiler:Professor]] Justin Russo
->'''DavidHenrie'''
[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/tumblr_ljpkws5O6a1qh9icuo1_1280_-_Copy_8839.jpg]]

He is the erudite and mature older brother who gets straight "A"s. He often tries to stop Alex's crazy schemes from becoming complete disasters, and sometimes unwittingly gets involved in these schemes. Justin is often the subject of sarcastic remarks made by Alex, due to his intelligence, his love of science fiction and other quirks. He is Alex's primary target of jealousy, because he surpasses her in almost everything. Justin is, out of the three, the most responsible. He is very cynical and highly intelligent and is, in many respects, [[SiblingYinYang the polar opposite of the immature and mischievous Alex]]. At times, it is shown that Max sees him as a role model and that his parents are really proud of him.

The GrandFinale reveals that he [[spoiler:appeared to have won the wizard competition, but before he accepts his full wizarding powers, he explains what really happened. Alex was in the lead, but when Justin caught his foot in a tree root, she came back to help him out. She would have won, so he tells this to Professor Crumbs. Alex becomes the family wizard. However, Professor Crumbs announces his retirement, and grants ''Professor'' Justin Russo the title of Headmaster of Wiz Tech, giving him his own set of full wizard powers]]. ([[spoiler:It isn't made clear whether Professor Crumbs transfers his own full powers to Justin, or if he creates a new set of powers]])

%%* {{Adorkable}}
* AlwaysSomeoneBetter: Than Alex.
%%* AmnesiaDanger
%%* BadassBookworm
* BerserkButton: Breaking Alex's heart.
%%* BewareTheNiceOnes
* BigBrotherInstinct: In most episodes he either fixes Alex's mistakes or saves her. And she always expects him to do it.
%%* BigBrotherMentor
%%* [[BrainyBrunette Brainy Brunet]]
* ButtMonkey: For Alex, occasionally Max, when Alex brings him around.
* CainAndAbel: The Abel to Alex's Cain, [[DependingOnTheWriter most of the time]].
* CaptainErsatz: The one and the only ''Literature/HarryPotter'' in "Saving Wiztech" episode.
* TheChewToy: Again, for Alex.
* ChickMagnet: He's not only Harper's, but a lot of girls' magnet (including vampires, werewolves and centaurs). In "Family Game Night", a girl crushed on him so badly, that he wanted to get rid of her by [[BrotherSisterIncest flirting with Alex]] (who was controlled by Harper's brain) and by making Alex act rude towards her.
* ChronicHeroSyndrome: When it's about Alex. In an episode he even follows her around and tries to make her ask for his help. He succeeds.
%%* CoolLoser
%%* CrazyPrepared
* DeadpanSnarker: To a lesser extent.
%%* {{Determinator}}
* EpicFail: Destroying the family wizard's robe. It must be seen to be believed.
* FoolishSiblingResponsibleSibling: The Responsible to Alex and Max's Foolish.
%%* GrayEyes
%%* HollywoodDateless
%%* HollywoodNerd
%%* TheHunter
* IdiotBall: [[spoiler:Reveals the existence of Wizards to the Government because he was gullible enough to believe that they'd be used to fight off an Alien Attack.]]
** [[spoiler:And why did he believe them about aliens attacking? Because they had a recording of the "aliens" talking...in the language Justin and his friends made up. When Alex pointed out the problems with the logic on this his response was "It was real. It had static."]]
* ImprobableAimingSkills: Justin is a crack shot with an alien blaster he picks up off the ground.
%%* InsufferableGenius
* InvisibleStreaker: He becomes invisible in "Justin's Little Sister".
%%* KidAnova
* KnightTemplarBigBrother: Most notable in "Wizards vs. Werewolves". He fights off a freaking ''fully transformed WEREWOLF'' because he thought that Alex was in danger.
* TheLancer: To Alex.
%%* LovableNerd
* LoveMakesYouEvil: [[spoiler:In the Angel story arc.]]
%%* LoveMartyr: To Alex.
* MadScientist: "The Franken-Girl '''''IS ALIVE!'''''"
* {{Mook}}: [[spoiler:For Gorog in "Wizard vs angels".]]
* MoralityPet: For Alex [[spoiler:And Rosie.]]
%%* MrFanservice
%%* NerdsAreSexy
%%* NoRespectGuy
* TheNotLoveInterest: Alex's.
* OnlySaneMan: He is the only one who thinks clearly and logically when it's necessary.
%%* ProperlyParanoid
* PutOnABus: In the ''Alex vs. Alex'' special, he is mentioned heavily but not actually seen. At the time, David Henrie was working on another movie, but the scheduling conflicts were impossible to rework, so he chose not to return.
* RedOniBlueOni: The blue to Alex's red.
* TheRival: He will be Alex's and Max's rival in the wizard contest and he is, at the moment, Alex's rival in many ways.
* SavvyGuyEnergeticGirl: Savvy Guy to Alex's Energetic Girl.
* SensitiveGuyAndManlyMan: Manly Man to Zeke's Sensitive Guy.
* SeriousBusiness: Anything and everything that interests Justin.
* ShirtlessScene: In "Wizards [[TheSuiteLifeOfZackAndCody On Deck]] with HannahMontana".
* SiblingYinYang: With Alex.
%%* TheSmartGuy
* SmugSnake: Occasionally in the series, very much so in the movie, but he got better.
%%* TheSpock
%%* StraightMan
%%* StudentCouncilPresident
* TallDarkAndHandsome [[TallDarkAndSnarky and Snarky]]: The bookworm type.
%%* TeenGenius
* TookALevelInBadass : Especially in TheMovie. Plus, after season three started, he has become a Monster Hunter and so is being trained in hand to hand combat, and he is exceedingly proficient. Best examples are in "Wizards vs Werewolves'', where he holds his own against the fully transformed werewolf Mason, and in "Western Show", when he battles and defeats up to three armed cowboys with his bare hands.
* TookALevelInJerkass:
** In "Alex's Logo" he acts like this towards Alex, when he turns the entire school against her, just because he doesn't like the fact that Alex has received the Citizen Ship Award. And he is actually ''amused'' when all the students give her deadly glares and want to throw things at her.
** Again in "Who Will Be The Family Wizard?" as well: He does not take the [[spoiler:cancellation of the Wizard competition]] very well and takes out his anger over it on Alex. Granted, it was her fault, but he could have been a little less of an asshole about it considering that she was trying to save the life of his best friend. (Something you would think he would be in support of.)
* VitriolicBestBuds: See Alex.
* WeakButSkilled: Justin is the most hard working of the siblings, but it's also frequently shown that both Alex and Max are BrilliantButLazy. [[spoiler:This ultimately ends up being an EarnYourHappyEnding, because his status as a top student results in him becoming the new Dean of Wiztech.]]
* WhatBeautifulEyes: From Harper's point of view. Also, Justin's eyes are ''[[http://a2.twimg.com/profile_images/1292394511/PIC.jpg gray]]'' ''[[http://images.wikia.com/wizardsofwaverlyplace/images/4/4a/David-henrie-selena-gomez-blond.jpg green]]''.

!!Max Russo
->'''Jake T. Austin'''
[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/tumblr_lkva6rYxcb1qdt0tqo1_1280_-_Copy_6062.jpg]]

The youngest of the three Russo siblings, he is the naive younger brother, who at the beginning of the series is an underachiever (when it comes to wizard school), being far behind his siblings in his magic lessons (as seen in "Potion Commotion"). Max is a witty, cheeky boy with a very imaginative and out-going personality. Like Alex, Max is often depicted as a slacker and is been known to use magic mischeviously. He is very naive and has a short-attention span. His mother, Theresa,sometimes treats him like the baby of the family. He sometimes assists his sister Alex in pulling pranks on their brother, Justin.

The GrandFinale reveals that he [[spoiler:did not win the wizard competition, but Jerry tells him that he will inherit the family business some day.]]

%%* AnnoyingYoungerSibling
* BadassAdorable: [[spoiler:As Maxine. She not only beats the crap out of Justin, she weaponizes her cuteness on more than one occasion.]]
%%* BunnyEarsLawyer
* CannotTellAJoke: Max is the reigning king of hilariously-inappropriate comedy timing.
* CheerfulChild: At the beginning of the series. Later he enters [[TeensAreMonsters Justin's and Alex's world]].
* ConsolationPrize: [[spoiler:Between him and his siblings, he's the only one who is now a mortal. Alex won the competition, and Justin is the new Headmaster of Wiz Tech. However, to keep his spirits up, Jerry tells Max that he will some day inherit the family business. Max is clearly not pleased, but tries to stay optimistic about it anyway. One wonders if he'll put Rice-A-Roni on the menu.]]
* {{Cloudcuckoolander}}: Easily the biggest example in the series.
* ComedicSociopathy: Gets up there with Alex as the series progresses.
* TheDitz: [[spoiler:Or so he seems.]]
%%* DumbassTeenageSon
* FearlessFool: In an episode it is mentioned that Max isn't afraid of anything, due to the fact that he loses his conscience.
* {{Flanderization}}: From {{Cloudcuckoolander}} to TooDumbToLive. [[spoiler:As of the Season 4 premiere, he reveals that his descent into idiocy [[ObfuscatingStupidity is all an act]], as he figured that if he acted this way, but let being a wizard slip out, no one would believe him.]]
* FoolishSiblingResponsibleSibling: The Foolish to Justin's Responsible.
* GenderBender: As Maxine.
* HehHehYouSaidX: In "Future Harper", he laughs when Justin constantly says the word ''I.P.P''.
* HeroicWannabe: In "Alex's Brother, Maximan".
* HiddenDepths: In "My Two Harpers", unlike Jerry or Justin, Max demonstrates a great deal of business savvy about the sub shop - such as thinking to open a drive thru to the Wizard World and the limits of a small staff. This will serve him well as it's revealed [[spoiler: that Jerry wants him to run the sub shop since he doesn't have magic anymore]]
* KidsAreCruel: At the beginning of the show.
%%* TheKirk
* LaserGuidedKarma: Usually because when he does crazy things it all implodes on him and he ends up punishing himself.
* ObfuscatingStupidity: [[spoiler:A slight case, he really is a ditz though.]]
* OutOfFocus: From Season 2 onwards, majority of the main plot began to focus more on Alex and Justin's relationship. Max ends up getting pushed to the side plots.
%%* PluckyComicRelief
* TheRival: His brother's and sister's rival in the wizard contest.
%%* SarcasmBlind
* ScrewTheRulesIHaveSupernaturalPowers
* {{Sidekick}}: Justin's, in "Franken Girl".
* SmallNameBigEgo: To a lesser extent.
* TheUnfavourite: Not an obvious case since his parents love him as much as Justin or Alex, But it is clear in the finale that neither of his parents want him to or believe he will win the family compitition. His father even used the idea of him winning by default as part of Alex and Justins legal defense.
* TookALevelInDumbass: He starts to act crazier and more dumb as time goes on
** [[spoiler:However, he reveals in the Season 4 premiere that this was a ploy the whole time, as he figures that if he's seen as crazy then no one would believe him if he accidentally revealed his secret, since [[FridgeBrilliance he says & does crazy things all the time]]. Granted, he is still a little dumber than before, but not as much as he leads people to believe.]]
* TookALevelInJerkass: [[spoiler:When he loses his Conscience.]]
* {{Trickster}}: Not as notable as Alex, but he still pulls pranks once in a while along with her.
%%* WackyGuy
* WildCard: He is on Justin's side. Or Alex's side. Or none.
%%* YouthIsWastedOnTheDumb
* YoungestChildWins: In the Season 4 premier, Max is the only one of the Russo siblings who kept his place in the wizard competition after Justin and Alex revealed magic to the world. [[spoiler:This ends up getting {{subverted}} with a vengeance in the finale. Max is the only one who '''doesn't''' get to keep his powers. Alex wins the competition and Justin is named the new Dean of Wiztech.]]

!!Jerry Russo
->'''David [=DeLuise=]'''
[[quoteright:317:http://static.tvtropes.org/pmwiki/pub/images/JerryRusso1_4894.jpg]]

Jerry is the father of Alex, Justin and Max Russo and co-owner of the Waverly Sub Station, with his wife Theresa (whom he accidentally insults on occasion). He is also a former wizard, who chose to give up his powers to marry his wife Theresa, a mortal, due to a rule forbidding wizards to marry mortals.Jerry Russo is the average father. He is stern, protective and is annoyed by Alex and Max constantly, and even by Justin occasionally. Unlike his children, he does not have powers any more; nonetheless, his children inherited their powers from him.

%%* {{Amazingly Embarrassing Parent|s}}
%%* AndStarring
* {{Angrish}}: Usually brought on by Alex.
* BerserkButton: Standing between him and food.
%%* BigEater
* BumblingDad: On and off.
* CasanovaWannabe: In the movie when he was "single".
* DiggingYourselfDeeper: When he tells something nice to his wife it sometimes comes out wrong. Then he tries to clarify it, but he just makes things worse.
* HappilyMarried: He and Theresa are actually a fairly realistic example of how a happy marriage isn't a perfect one.
%%* OnlySaneMan
%%* OverprotectiveDad
* PapaWolf: Jerry has shades of this.
%%* ReasonableAuthorityFigure
* SoProudOfYou: He often gives this line to Justin. And sometimes to Alex when she actually does a right thing.
* TookALevelInJerkass: The episode "Wizard for a Day". First, when the aliens demand the milkshake machine, he tells them that Max is the machine. Next, as the aliens are shooting their lasers and the rest of the Russos are hiding behind the counter, Jerry is forced to choose between saving his beloved family and his precious milkshake machine. Guess which one he picked. Finally, he tries to use Merlin's hat to teleport ''himself'' to Hawaii. [[SarcasmMode Yeah, that's father of the year for ya]].
* UglyGuyHotWife: Ugly Guy to Theresa's Hot Wife.

!!Theresa Russo
->'''Maria Canals-Barrera'''
[[quoteright:320:http://static.tvtropes.org/pmwiki/pub/images/Maria_Canals-BarreraPostss_8956.jpg]]

Theresa is the mother of Alex, Justin and Max Russo and co-owner of the Waverly Sub Station, with her husband Jerry; and is also the slightly more serious one out the couple. Theresa Russo is a typical mother. She's fussy, caring and can be pretty embarrassing. Unlike her children, she is a mortal. She is overprotective of Justin and Max. She tries to relate with her kids, but it doesn't always work.

* {{Amazingly Embarrassing Parent|s}}
* BerserkButton: Trying to stop her from [[MamaBear protecting her kids]].
* DoesNotLikeMagic: DependingOnTheWriter, she jumps from absolutely and completely ''hating'' magic, to just being cautious, to actually liking it.
* HaHaHaNo: In "Saving [=WizTech=], Part 1" where Jerry tries to laugh the matter off with her.
* HappilyMarried: See above.
%%* MamaBear
%%* MsFanService
* MyBelovedSmother: At times, she smothers her kids (''especially'' Justin and Max) with parental affection and authority a little too much.
%%* ParentService
* SoProudOfYou: Usually of Justin.
%%* SpicyLatina
* UglyGuyHotWife: Hot Wife to Jerry's Ugly Guy.
%%* UnfazedEveryman
* WhyDidItHaveToBeSnakes: In "Cast-Away (To Another Show)", Theresa insists on wearing a life-jacket on a ''docked'' ship and is apprehensive in general about water. Justin is surprised, noting that she won a number of swimming medals in high school.
-->"Why do you think I was so fast? I couldn't wait to get out of the water!"

!!Harper Finkle
->'''JenniferStone'''
[[quoteright:300:http://static.tvtropes.org/pmwiki/pub/images/stone_3092.jpg]]

She is the best friend of the show's main character Alex Russo and is often known for her outrageous fashion ensembles that she designs herself. Harper is a typical teenage girl: kind, smart, a bit dorky and a fashion lover. She is very optimistic, though a little insecure at times. Harper has an extremely large and often (extremely) [[StalkerWithACrush obsessive crush]] on Alex's brother, Justin.

%%* {{Adorkable}}
* BerserkButton: Being called a bad friend.
* BetaCouple: With Zeke, once she (more or less) gives up her crush on Justin.
%%* BewareTheNiceOnes
%%* BunnyEarsLawyer
* {{Cloudcuckoolander}}: Much less prominent in her than in Max and Zeke, but it's still there.
* {{Catchphrase}}: Harper yells "See you in P.E.!" when making a hasty exit.
%%* TheChick
%%* ClingyJealousGirl
* CreatorBreakdown: InUniverse in "Alex the Puppetmaster". After a fight, Harper redoes her puppet show as "a thinly veiled attack" showing the audience how Alex treats her.
%%* CuteClumsyGirl
%%* DoggedNiceGirl
* EmoTeen: Harper, behind her happy facade.
%%* TheFashionista
* FauxActionGirl: Does Tae Kwon Do, but is horrible at it.
%%* FieryRedhead
%%* GranolaGirl
* HeterosexualLifePartners: With Alex.
* HiddenDepths: Subverted. She runs marathons, does Tae Kwon Do, enters spelling bees and does Double Dutch jump rope but is terrible at all of them.
%%* TheIngenue
%%* TheKlutz
* TheLancer: To Alex.
* LoveMakesYouCrazy: Before her much needed CharacterDevelopment.
* MoralityPet: For Alex.
%%* PluckyGirl
* RejectionAffection: Harper isn't at all put off by Justin's disinterest.
%%* RummageSaleReject
* SadClown: Every now and then, she is hinted to be this.
-->'''Harper:''' You are a Maddy. Happies and Maddies just don't get along.\\
'''Alex:''' Well, I get along with you and you're a Happy.\\
'''Harper:''' Oh, dear, only on the outside. That's why we work.
* SeeminglyWholesomeFiftiesGirl: When they go to the 50s, she becomes the most popular girl in school in a matter of days
* SelfProclaimedLoveInterest: She would routinely talk about her (imagined) relationship with Justin and claim that any other girl Justin dated was only a temporary fascination and that he would eventually find his way back to her.
* StalkerWithACrush: On Justin.
* StepfordSmiler: {{Lampshaded}} in "Positive Alex" when Alex calls her a "Happy" and she says "Only on the outside. That's why we work." And in "Third Wheel" [[BewareTheNiceOnes we get to see what happens when the smile slips]].
%%* StrawLoser
* TomboyAndGirlyGirl: Girly Girl to Alex's Tomboy.
%%* UnfazedEveryman
* VitriolicBestBuds: Type 1 with Alex. As the bottom, although in later episodes she has begun to grow a spine moving in the direction of Type 2.
-->'''Alex:''' When have I ever kept secrets from you?\\
'''Harper:''' WIZ-ard!\\
'''Alex:''' You're never going to let that go are you?\\
'''Harper:''' No.
* {{Yandere}}: Towards Justin. Thankfully, she lost this trait before her interest in Zeke.

[[/folder]]

[[folder: Recurring characters]]
!!Zach "Zeke" Beekerman
->'''Dan Benson'''

He is a friend of Justin's. He is one grade higher than Justin and is considered "cool", yet nerdy. He attends Tribeca Prep and is in advanced chemistry along with Justin. He is also part of an "alien language" club; he and Justin often "speak alien" to each other.

%%* {{Adorkable}}
* AFriendInNeed: PlayedForLaughs in "Marathoner Helper".
* BerserkButton: Mentioning there can be more than 3 meals in a day.
* BetaCouple: With Harper.
%%* {{Bookworm}}
%%* CampStraight
* {{Cloudcuckoolander}}: Another very noticeable one, though he isn't quite up to Max's level.
%%* HollywoodNerd
%%* HotBlooded
%%* InsufferableGenius
%%* {{Keet}}
%%* LovableNerd
%%* NerdsAreSexy
%%* PluckyComicRelief
* SensitiveGuyAndManlyMan: Sensitive Guy to Justin's Manly Man.
%%* TheSmartGuy

!!Juliet Van Heusen
->'''BridgitMendler'''

She is an immortal vampire who falls in love with Justin while he spies for his parents restaurant. The two fight their parents for their love (similar to RomeoAndJuliet, but with a happier ending) and soon, are allowed to date despite the restaurant feud between their different families. When she was born, her parents let her have a soul so she could socialize in the mortal world, which makes her nice and down-to-earth, as oposed to most vampires, who are usually heartless and cunning.

* BadassAdorable: A beautiful, sweet, kind-hearted vampire who can kick some serious werewolf ass.
%%* BackForTheFinale
* BlondesAreEvil: {{Subverted}}. One would expect vampires to be evil, [[FriendlyNeighborhoodVampires but she's not]].
%%* CuteBruiser
%%* CuteMonsterGirl
%%* FriendlyNeighborhoodVampires
* LivingForeverIsAwesome: Downplayed but still present. She dated ''Julius Caesar'' and she still hasn't tired of finding a new boyfriend, but proms get boring after the first hundred or so and it's hard for a new boyfriend to surprise or impress her.
* LoveInterest: Justin's.
* MayflyDecemberRomance: With Justin.
* MySpeciesDothProtestTooMuch: Juliet has a soul and some serious differences with her parents over what constitutes a proper diet.
%%* OurVampiresAreDifferent
* PutOnABusToHell: Twice! and she still comes back in "Wizards Vs. Everything".... [[FridgeLogic ...With no explanation]], but at least she's BackForTheFinale.
* ReallySevenHundredYearsOld: PlayedForLaughs with her talk of dating Caesar or the many proms she's been too.
%%* [[RomanticVampireBoy Romantic Vampire Girl]]

!!Mason Greyback
->'''Gregg Sulkin'''

He is a transfer student from England, perfect in every way except for his artistic vision, and Alex's first true love. He turns out to be a werewolf and breaks Alex's heart when he shouts out that [[spoiler:he loves Juliet]]. In the end, he repents for breaking Alex's heart and [[spoiler:proves he does love Alex, after all.]]

* BerserkButton: Trying to take Alex away from him.
%%* BritishAccent
%%* DisneyDeath
* InterspeciesRomance: With Alex.
* LoveInterest: Alex's.
* MayflyDecemberRomance: With Alex.
%%* MysteriousPast
* OurWerewolvesAreDifferent: Most notably, the full moon only causes him to transform into werewolf form, but doesn't make him become crazy or violent like werewolves in other stories.
%%* PutOnABusToHell
%%* ReallySevenHundredYearsOld
* StalkerWithACrush: In the last half of the "Wizards vs. Werewolves" arc.
* ShoutOut: His name is really similar to Fenrir Greyback, the infamous evil werewolf from ''Literature/HarryPotter''.
%%* TroubledButCute
* UndyingLoyalty: According to him, this is a common trait of all werewolves, which is why [[spoiler: he shouted that he loved Juliet]], as the two had dated previously.
%%* WerewolfThemeNaming
%%* WolfMan

!!Mr. Larritate
->'''Bill Chott'''

He is the principal of Tribeca Prep Sr. High School, which is shown when he calls Alex into the principal's office. He also admires Justin and often compares Alex to him.

%%* BornInTheWrongCentury
* EmbarrassingFirstName: Herschel.
* GoKartingWithBowser: Sometimes Alex winds up alienating ''everybody'' in which case Mr.Larritate seems to be her friend of last resort.
%%* ReasonableAuthorityFigure
* ShoutOut: Larry Tate was Darrin's boss in ''Series/{{Bewitched}}''.
%%* StepfordSmiler

!!Gigi
->'''Skyler Samuels'''

She is ([[ChuckCunninghamSyndrome or at least, was]]) Alex's rival. She has tried to embarrass Alex ever since they were in kindergarten when Gigi spilled juice on Alex's mat during naptime and said Alex had an "accident".

%%* AlphaBitch
%%* BlondesAreEvil:
* BrotherChuck: Was seen once in Season 2 and never again since.
%%* SitcomArchNemesis

!!Dean Moriarty
->'''Daniel Samonas'''

He is Alex's boyfriend in the second season. He makes temporary tattoos in the boy's bathroom and is interested in cars. Dean is shown as a "bad boy", and Justin and Harper do not approve of him at first.

* AllGirlsWantBadBoys: As bad as you're likely to get on the DisneyChannel. It's Alex that's really the "bad" one in the relationship, on several levels. The worst thing he does is....temporary tattoos!
%%* BadButt
* LoveInterest: Alex's.
* MoralityChain: In one episode Alex's love for Dean is what prevents her from turning evil.
* ShoutOut: To ''Literature/OnTheRoad''

!!Kelbo Russo
->'''Jeff Garlin'''

Jerry's brother. He was given Jerry's powers, when he married Theresa.

* AnnoyingYoungerSibling: Jerry's and Megan's.
%%* AttractiveBentGender
* BeethovenWasAnAlienSpy: [[spoiler:He's Shakira!]]
%%* BigFun
%%* ChaoticStupid
%%* TheDitz
* DoesThisRemindYouOfAnything: [[spoiler:[[HannahMontana His secret identity as a pop sensation]].]]
%%* PluckyComicRelief
%%* TooDumbToLive

!!Stevie Nichols
->'''Hayley Kiyoko'''

A young wizard Alex brefriends. She is almost the perfect friend for her. [[spoiler: Turns out she is aparently evil and has a diobolical plot to bring an end to the wizard competition, effecticvly making her the BigBad of season 3. She is killed, but later [[WordOfGod ressurected]] and had a HeelFaceTurn.]]

%%* AmbiguouslyGay
* AntiVillain: [[spoiler:[[SlidingScaleOfAntiVillains Type III]]. She was a WellIntentionedExtremist and she did have a good goal...]]
* ArcVillain: [[spoiler: During her arc in Season 3]].
* {{Expy}}: She's basically Alex, but with even less concern for the impact of her actions on other people.
%%* FamilyUnfriendlyDeath]]
* KilledOffForReal: In a [[WhatDoYouMeanItsForKids Disney show]], folks, in ''a Disney show''. And it's accompanied with a ''{{laugh track}}''.
** WordOfGod later indicated that [[spoiler: Stevie was put back together and sent to a sort of magical rehabilitation, where she underwent a HeelFaceTurn.]]
%%* TheLadette
%%* LiterallyShatteredLives
%%* ManipulativeBitch
* NotSoDifferent: Her and Alex.
* PetTheDog: When she changes the heavy metal band into a smooth jazz one to stop Alex and Justin from fighting.
* TheRival: To Harper.
* ShoutOut: Her name is an obvious shout out to Music/StevieNicks.
%%* WellIntentionedExtremist

!!Rosie
->'''Leven Rambin'''

A literal Angel, who falls in love with Justin and visa versa. They had a romantic relationship [[spoiler: although it turns out she is really a demon (referred to as Angel of darkness) and TheMole for Gorog]]. [[spoiler: Justin decides to [[YouAreWorthHell become one as well and help Gorog]] to stay with Rosie. After a showdown with Alex, Justin has a HeelRealization and uses his [[LoveRedeems love to redeem]] Rosie.]] Really fits into GirlOfTheWeek trope because she wasn't seen since.

%%* BlondesAreEvil
%%* HighHeelFaceTurn
%%* LoveRedeems
%%* TheMole
%%* WalkingSpoiler
%%* OurAngelsAreDifferent

!!Chase Riprock
->'''Nick Roux'''

%%* AwesomeMcCoolname
* BadassNormal: Defeated Mason in werewolf form without magic or weapons.
%%* RomanticFalseLead

!!Master Gorog
->'''John Rubenstein'''

The [[SatanicArchetype equivelant of Satan]] of the show ([[DisneyChannelLiveActionUniverse and many other show's]]). This makes him the BigBad[=/=]BiggerBad. He is introduced in season four with a plan to turn the world evil by stealing the Moral Compass, [[spoiler: which he uses Justin and Rosie for, but was ultimatly defeated.]] He also has a PlanB to take over the Wizard world, [[spoiler:and spy's on the Russos incognitto throughout the season.]] As he puts the plan into action [[spoiler: he is killed by all three Russo children.]]

* BigBad: Of his two arcs in Season 4, "Wizards vs. Angels" and the "Apartment 13B" saga.
* BiggerBad: Of the Franchise/DisneyChannelLiveActionUniverse.
%%* TheCorrupter
* EvilOverlord: The leader of the Angels of Darkness.
%%* KilledOffForReal
%%* KnightOfCerebus
%%* ManipulativeBastard
%%* OurDemonsAreDifferent
* SatanicArchetype: Is either the devil or a minion of his.
%%* WingedHumanoid

[[/folder]]

[[folder:Movie Characters]]

!!Archie
A former wizard who sets out to find a magical stone of dreams to turn his girlfriend Giselle back to her human form.
----
%%* AntiHero
* TheDragon: To Gissel.
* {{Foil}}: To the Russos.
%%* HeelFaceTurn

!!Giselle
A former wizard, who was turned into a parrot as a punishment for something and relies on her boyfriend Archie to free her with the Stone of Dreams.
----
* AbuseIsOkayWhenItsFemaleOnMale: [[AvertedTrope Averted]].
* BigBad: Of the first movie.
%%* ItsAllAboutMe
* FateWorseThanDeath: [[spoiler: To her at least. She turns back to a parrot and once again has to put up with Archie.]]
* KarmicTransformation: [[spoiler: There and back again.]]

!!Domminic
An evil Wiztech member who has a plan to trap all mortal beings in beads and take over the world. He carries out this plan by splitting Alex's positive and negative traits into seprate entities. [[spoiler: He turns out to be Gorog's nephew and may be part Angel of Darkness.]]
----
* TheAntichrist: [[spoiler: He is [[{{Satan}} Gorog's]] nephew.]]
* AvengingTheVillain: [[spoiler: For Gorog.]]
* BigBad: Of ''Alex vs Alex''.
%%* DisneyVillainDeath
* HalfHumanHybrid: [[spoiler: He may be part Angel of Darkness.]]
%%* KilledOffForReal
* VillainBall: He lampshades that he shouldn't have used the leaning Tower of Pisa as his base of opperations.
%%* WalkingSpoiler

!!Francesca
An Italian cousin of the Russos. She doesn't speak English, which is unfortunate, because [[TooDumbToLive Max]] has a crush on her.
----
%%* AllLoveIsUnrequited

[[/folder]]

[[folder:Tropes associated with other characters:]]
* CaptainErsatz: Prof. Crumbs (of [[Literature/HarryPotter Dumbledore]]).
* CreepyMonotone: Numerous one-shot characters played by Amanda Tepe.
* CuteMonsterGirl: Frankie Stein ([[NamesTheSame no, not]] [[MonsterHigh that one]]).
%%* {{Goth}}: Miranda.
* KarmaHoudini: T.J. Taylor, until his parents caught him.
%%* MagicalGirlfriend: Isabella.
* Really700YearsOld: PlayedForLaughs. Prof. Crumbs considers 800 years old to be young, and was an adult when the wheel was invented, making him nearly as old as Juliet. Rudy Tootie, who is over 2000, makes fun of how old he is. And of course there's Juliet's parents.
* SiblingTeam: Justin/Alex, Justin/Max, Alex/Max, Justin/Alex/Max.
%%* StupidSexyFlanders: The Tutor.
* TerribleTrio: Gigi and her friends.
[[/folder]]
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