-> '''Voiced by:''' Peter Sallis; Ben Whitehead (''Grand Adventures'' and TV spots)

* AbsentMindedProfessor
* AntiHero: [[spoiler: As the Were-Rabbit]].
* BaldOfAwesome: He has no hair and his inventions can be pretty impressive.
* BritishAccents: Wallace has a distinctive OopNorth accent.
* BunglingInventor
* ButtMonkey
* CatchPhrase:
** "[=CheeeeEEEEeeeeeeeese=]!" (with Wallace's trademark excited hands).
** Also, once things inevitably fall apart, Wallace's "GROMIT! HELP! DO SOMETHING!," or the less emphatic "Gromit! Do something, lad!" There's no ceiling on how many times Wallace will say this in a single episode.
* CloudCuckooLander
* DitzyGenius
* {{Deuteragonist}}: Has moments of this.
* DidNotGetTheGirl: Despite ShipTease with three female characters in three different stories, Wallace has never gotten together with anyone.
* DisneyDeath: [[spoiler: As the Were-Rabbit]].
* GadgeteerGenius
* GeniusDitz: He's a terrific inventor, but a bit slow to pick up on some things that are more obvious to others.
* IdenticalGrandson: To Witlace in ''Grand Adventures''.
* MadScientist: A heroic example. Wallace's inventions range from malfunctioning Rube Goldberg-esque devices to clever and groundbreaking gadgets which also have a tendency to malfunction. Notably, he seems more competent in the feature film than in most of the shorts.
* MeaningfulName: Wallace can be diminutised as "Wally", a slang term for a naïve or foolish person.
* NewJobAsThePlotDemands: A window-cleaner in ''A Close Shave'', and a baker in ''A Matter of Loaf and Death''. In ''Curse Of the Were-Rabbit'', a humane pest-control business. In the ''Grand Adventures'' games, a beekeeper, runner of an indoor holiday resort, ice-cream vendor and detective.
* NiceGuy: Perhaps the friendliest and most mild-mannered version of the MadScientist trope out there!
* OhCrap: [[spoiler: When he realizes he's the Were-Rabbit.]]
* OurWerebeastsAreDifferent: [[spoiler: When he turns into the Were-Rabbit.]]
* ScienceHero: More often then not turns to science for any given problem.
* TooDumbToLive: More and more after each short, though he did find out [[spoiler: Piella was a serial killer]] when Gromit shows him the bomb in ''A Matter of Loaf of Death''.
* TrademarkFavoriteFood: Cheese, particularly Wensleydale, is Wallace's favorite, but he's also pretty enthusiastic about toast.
* UndyingLoyalty: After Gromit is framed for murder and awaiting life imprisonment, Wallace wastes little time concocting a breakout.


* AcePilot: As seen in A Close Shave and The Curse of The Were-Rabbit in a ShoutOut to Snoopy in Peanuts.
* ActionPet: He could technically be considered Wallace's pet and does a lot more traditionally heroic things than his master.
* BadassAdorable: Gromit isn't just a loyal dog, he's so fiercely loyal that it'll take a lot to take him down. He's also quite cute.
* BeleagueredAssistant: He tends to wind up on the wrong end of some of the things Wallace instigates.
* BigOlUnibrow: Gromit never speaks, so this is the only way you know what he's feeling. It's really incredible, the emotion you can wring out of an artfully-squashed bit of plasticine...
* ButtMonkey
* CivilizedAnimal: He's bright and perceptive, but is treated as an ordinary dog. He also seems to have the psychology of a dog, if his devotion to Wallace is any indicator.
* CloudCuckoolandersMinder: He spends a lot of time rescuing Wallace from his own predicaments.
* DeadpanSnarker: While Gromit is usually a SilentSnarker, the duo's mutual diary - published as the Cheese Lover's Yearbook - has little typewritten notes expressing Gromit's reaction to whatever is happening. After the entries for "A Close Shave":
-->'''Wallace:''' Relieved to have come out of this in one piece.\\
'''Gromit:''' Instead of several hundred, like Preston. - G\\

* TheEngineer: Often has to build and use the inventions that Wallace dreams up.
* HypercompetentSidekick: He is Wallace's assistant and is responsible for at least some of the daily work of running the household, helping with Wallace's inventions, and pulling Wallace's fat out of the fire.
* IdenticalGrandson: To Gimlet in ''Grand Adventures''.
* IntellectualAnimal
* InTouchWithHisFeminineSide: Gromit is a very sensitive individual who isn't afraid to cry when things really get bad, and has a love for knitting.
* TheJeeves
* MeaningfulName: A grommet is a rubber ring used to seal the edge of a hole, to stop it chafing the insulation of wires passed through the hole.
* NoMouth
* {{Protagonist}}: Despite being the assistant and Wallace getting top billing, Gromit is always the more focused one.
** The player character in Project Zoo.
* [[OnlySaneMan Only Sane Dog]]
* SilentPartner
* SilentSnarker: The TropeCodifier. Being wordless doesn't mean he can't convey sarcasm.
* SpeechImpairedAnimal
* TheVoiceless: He never speaks.
* UndyingLoyalty: Even upon the discovery of [[spoiler:Wallace being the Were-Rabbit]], Gromit is fiercely loyal to his master.
--> '''Victor Quartermaine:''' Your loyalty is moving; sadly, you won't be.

!!Feathers [=McGraw=]

* AssInALionSkin: [[spoiler: HAVE YOU SEEN THIS [[PaperThinDisguise "CHICKEN"]]?]]
* BigBad: [[spoiler: Of ''The Wrong Trousers'' and "Project Zoo".]]
* CivilizedAnimal
* EverythingsBetterWithPenguins: [[spoiler: ...Or is it???]]
* SilentAntagonist
* TheVoiceless

!!Wendolene Ramsbottom
-> '''Voiced by:''' Anne Reid

* GirlOfTheWeek
* GuiltRiddenAccomplice: She goes along with Preston's plot, but doesn't like the lengths to which he carries it.
* UrExample: The first (and certainly not the last) LoveInterest for Wallace.

!!Preston the Bulldog

* AIIsACrapshoot: Preston, the villain, was once a good robot dog that according to Wendolene suddenly became evil.
* BigBad: Of ''A Close Shave''.
* {{Expy}}: Of [[spoiler:the [[Film/TheTerminator first]] T-800.]]
* HeelFaceTurn: At the end, where he's back to normal after [[spoiler:being rebuilt.]]
* [[NotEvenHuman Not Even A Dog]]
* RobotDog:
* VillainousBreakdown: In the climax, [[LiteralMinded literally]].

!![[WesternAnimation/ShaunTheSheep Shaun the Sheep]]

* AdaptationPersonalityChange: A perpetually eating GeniusDitz in the ''WallaceAndGromit'' series. An anthropomorphised LoveableRogue in his own series.
* AnthropomorphicShift: While having some moments of brilliance, Shaun was more a standard destructive animal in ''A Close Shave''. When branched out into his own show, Shaun evolved into a level of human-like intelligence almost on par with Gromit, was granted a more expressive personality and more became far more liable to walk on his hind legs.
* IntellectualAnimal: A mild case in ''WallaceAndGromit'', a full on example in his own series.
* LoveableRogue: In his own series.
* PunnyName: Shaun rhymes with "shorn" (as in "sheared") in non-rhotic varieties of English.
* SilentSnarker
* TheSpeechless: Although he does bleat quite frequently.

!!Lady Campanula Tottington
-> '''Voiced by:''' Creator/HelenaBonhamCarter

* FriendToAllLivingThings: She is rarely unfriendly to anyone or anything
* HeroesWantRedheads: She is a redhead and Wallace falls for her.
* PunnyName: "Tottie" is UK slang for an attractive young woman.

!!Lord Victor Quartermaine
-> '''Voiced by:''' Ralph Fiennes

* AntiVillain
* BigBad: Of ''The Curse of the Were-Rabbit''.
* EgomaniacHunter
* EvilPoacher
* GoldDigger: Victor's already a rich nobleman, but he was wooing Lady Tottington solely for her money.
* ItsPersonal: [[spoiler: Discovering the Were Rabbit is Wallace, who has been gaining Lady Tottington's affections, only makes him even more vehement about blowing its brains out.]]
* {{Jerkass}}
* LargeHam
* SmugSnake
* SoreLoser

-> '''Voiced by:''' Peter Sallis

* AnimalTalk: One of the only ones in the franchise.
* BadassAdorable
* ContinuityNod: An odd case in that pretty much ''every single'' line of dialogue spoken by him is a quote taken either from earlier in ''The Curse of the Were-Rabbit'', or from one of the three shorts preceding it.
* HeliumSpeech: His voice is really Wallace's in higher pitch.
* MeaningfulName
* TalkativeLoon

!!Piella Bakewell
-> '''Voiced by:''' Sally Lindsay

* BerserkButton: Wallace mentions her "[[DoubleEntendre ballooning]]".
* [[spoiler: BewareTheNiceOnes]]
* [[spoiler: BitchInSheepsClothing]]
* BlackWidow
* CruellaToAnimals
* DisproportionateRetribution: She lost her job as the Bake-o-Lite bakery spokeswoman when she became too heavy to use the balloon featured in all their commercials. Because of this, [[spoiler: she decides to murder a baker's dozen worth of bakers to punish all bakers for producing the rich foods that she got fat eating.]]
* FamilyUnfriendlyDeath: [[spoiler: Being eaten alive by crocodiles at the zoo, after she weighs down the balloon on which she's attempting to escape. Thankfully GoryDiscretionShot is in play.]]
* FatComicRelief: [[spoiler: Though one of the darkest villains in the series, they still manage to make a fair amount of humor concerning her weight problem.]]
* HurricaneOfPuns: She makes many, ''incredibly'' unsubtle jokes [[spoiler: on how she's going to murder Wallace.]]
* IWasQuiteALooker: Before she gained a lot of weight.
* {{Jerkass}}
* KarmicDeath
* KickTheDog: She literally kicks her dog Fluffles, although in such a way that it could be interpreted as a hard nudge.
* KnightOfCerebus: [[spoiler: Few of her qualities are played for laughs, and unlike most of the villains, has ''succeeded'' at murdering innocent people.]]
* PunnyName
* SerialKiller: [[spoiler: She was responsible for the deaths of twelve bakers, all for a petty reason, no less]].
* TooDumbToLive: [[spoiler: In the end.]]
* WhiteDwarfStarlet: Piella Bakewell. Wallace recognizes her as the spokeswoman for Bake-O-Lite Bread, but she was fired as the "Bake-O-Lite Girl" when she became too heavy to fly the balloon they used in advertising.

-> '''Voiced by:''' Melissa Collier

* BreakTheCutie: Fluffles comes pre-broken, evident from the trembling. Though she eventually overcomes it.
* CivilizedAnimal: Fluffles is capable like Gromit, though she's generally shown on all fours for much of the film. Notably, her moments of bipedalism happen either out of the sight of her abusive master, or at the film's end when she finally stands up to her and remains bipedal for the rest of the film.
* CuteMute
* TheDogBitesBack
* EpiphanyTherapy
* GuiltRiddenAccomplice
* ShrinkingViolet: Implied.
* SpeechImpairedAnimal
* UrExample: The first LoveInterest for Gromit.

[[folder: Grand Adventures characters]]

!!Felicity Flitt

* AlliterativeName
* [[IdenticalGrandson Identical Granddaughter]]: To the Duchess Flitt.
* LargeHam
* RomanticFalseLead
* SingleWomanSeeksGoodMan
* SmallNameBigEgo: A rare female example. She thinks highly of her garden and her dogs.

!!Major Crum

* CloudCuckooLander: He frequently believes he's in a war.
* TheCloudCuckooLanderWasRight: [[spoiler: The town really ''was'' attacked... just not in the way anyone expected]].
* MultipleChoicePast: He also seems to have difficulty remembering what branch of the military he was in from chapter to chapter. In the first chapter he claims to have been in the artillery, but in the third he claims to have been in the RAF.
* TheMunchausen

!!Constable Dibbins

* {{Jerkass}}: He locks up anyone (and anything) that he considers to violate the law. The main plot of ''The Bogey Man'' involves him trying to close the local country club mostly because he wasn't invited to it.
* SeriousBusiness: The Constable tends to take his police work seriously.

!!Mr. Paneer

* CaptainErsatz: He seems to be W&G's version of Apu from [[TheSimpsons The Simpsons.]]

!!Duncan [=McBiscuit=]

* IdenticalGrandson: To Rory [=McBiscuit=].
* JerkWithAHeartOfGold: Mostly to Ms. Flitt, but he does save Wallace and Gromit from falling at the end of ''The Last Resort''.
* ManInAKilt
* ViolentGlaswegian

!!Monty Muzzle

* AlliterativeName
* BitchInSheepsClothing: He opens up a fundraiser on the claims of rebuilding a dog shelter. It's actually a scam to swindle money out of the townsfolk and using actual strays as labor for the rides.
* KickTheDog: Monty kidnaps strays dogs to move his ride the Muzzler. Some of his dialogue implies that [[FridgeHorror a couple of dogs died because of this]].
* LaserGuidedKarma: He lands in jail, and the only thing keeping him company are the two mean dogs from the previous episode.

!!Mr. Gabberly

* {{Hikikomori}}
* {{Jerkass}}
* TheUnseen