%%
%% ZeroContextExample entries are not allowed on wiki pages. All such entries have been commented out. Add context to the entries before uncommenting them.
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'''Beware of spoilers'''.

[[foldercontrol]]

[[folder: Mars Investigations]]
!!'''Veronica Mars''' (Creator/KristenBell)
-->"You know what they say: 'Veronica Mars: she's a marshmallow."
--->'''1x01 Pilot'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_veronica2_6591.jpg]]
Veronica Mars had it all - her dad was sheriff, her parents were in love, she had a loving boyfriend, a fabulous best friend, and lived the fairytale life. Then it all fell apart with her boyfriend dumping her, best friend's murder, her father accusing a town hero of the crime and losing his job, Veronica being ostracized, her mother leaving, and Veronica being drugged and raped at an 09er party. Who knows what really happened? Well, she will. Soon.

* ActionGirl: While she's not as handy in a fight as most of the other characters, she can definitely hold her own. Helps that she has a taser.
* AllGirlsLikePonies: As part of a RunningGag, she insists that Keith buy her a pony.
%%* AllOfTheOtherReindeer
* AloneWithThePsycho: With [[spoiler:Aaron Echolls]] in the season one finale, [[spoiler:Beaver/Cassidy]] in the Season 2 Finale and with [[spoiler:Mercer and Moe]] in the conclusion of the first season 3 storyline. She once again ends up in this situation in the movie, this time with [[spoiler:Lou Cobbler.]]
%%* AntiHero: Type III or IV, depending on the episode.
%%* BettyAndVeronica:
%%** The Archie for Duncan's (Leo's / Piz's) Betty and Logan's Veronica.
%%** Also the Veronica for Meg's Betty and Duncan's Archie.
%%* BornDetective
%%* BrokenBird
* BrotherSisterIncest: ZigZaggedTrope. She learns that she and ex-boyfriend Duncan might have the same biological father. [[AwfulTruth Cue]] VomitDiscretionShot. She later learns that this is not the case.
%%* BullyHunter
%%* TheCassandra
* CharacterTics: She tilts her head to the side when asking for a favor. Weevil humorously lampshades it, noting that as soon as she walked into the room, obviously to ask him for information, she "did that head tilt thing" and added a demure "hey".
%%* CharacterTitle
%%* TheChessmaster
%%* ConsummateLiar
* CoolLoser: smart, pretty, formerly a cheerleader - and starts the series as a pariah at her high school. However, her backstory (best friend killed, father shunned by entire town) backstory makes it justified.
* DaddysGirl: clearly very close to her father.
* DamselInDistress: Not often, but occassionally she gets in over her head and needs saving, particularly during finales/resolutions. However, she doesn't much care for it, and each time she's a little less helpless, culminating in the Hearst Rape resolution, where despite being drugged, she manages to fight off the rapists.
* DeadpanSnarker: Her wit is the stuff of legends.
* DefrostingIceQueen: in the pilot she's balks at the idea of letting anyone (Wallace, in this case) get close to her. Her friendship chops get better over the following seasons.
* {{Determinator}}: stubborn, headstrong, always willing to see things through.
* ExpositoryHairstyleChange: hacks off her long hair after her ostracization and rape. Over the course of the series it grows out again, possibly signifying her overcoming the trauma.
* FallenPrincess: was once a cheerleader and part of the popular crowd. Then it all went to hell.
* FatalFlaw: IWorkAlone. From past experience Veronica knows LoveHurts, and prefers to keep people at arms' length--often justified by claiming she's protecting them. She takes after Keith in this regard, and sometimes this comes back around to bite them in the rear--such as when [[Recap/VeronicaMarsS03E09SpitAndEggs Keith is hired to investigate infidelity in the Dean's wife]]. Veronica knows for a fact that Mrs. The Dean is unfaithful--she's seen it with her own eyes--but because Keith names no names, he doesn't learn that the answer's under his (daughter's) nose until she independently connects the dots.
* FirstPersonSmartass: As per FilmNoir tradition of [[PrivateEyeMonologue Private Eye Monologues]].
* FullNameBasis: More than any other character she's always adressed by full name.
* GoodIsNotNice: So much so she can border on being a DesignatedHero at times.
%%* GuileHero
%%* TheHero
%%* HeroWithBadPublicity
* HelloAttorney: She's become a lawyer in the movie.
%%* HighSchoolHustler
* {{Hypocrite}}: She has her moments, like when she criticizes Logan for carrying a gun, despite caring one herself in the season finale.
* IntrepidReporter: she's on the school newspaper, and one episode features a plot where she runs a sensational story against the sschool administration's wishes.
* JerkWithAHeartOfGold: Veronica is manipulative, unpleasant, condescending, judgmental, constantly mistakes revenge for justice, and at times, very prideful. However, she genuinely wants to help people, uses her skills for good most of the time, and is extremely loyal to those close to her.
* MeaningfulName: 'Veronica' means "true image", thus tying into her seeking the full picture
* MissingMom: her mom abandoned her pre-series [[spoiler:due to blackmail, as revealed later]].
* PetitePride: although apparently she was quite insecure about her small breasts as a freshman.
%%* PlatonicLifePartners: With Wallace.
%%* PluckyGirl
%%* RapeAsBackstory
* RedOniBlueOni: as flashbacks show, she was the calm, reasonable one in her friendship with Lilly.
%%* SesquipedalianSmith
* TheSnarkKnight / StepfordSnarker: Veronica much prefers to snark than show her feelings, though it isn't the only reason she snarks.
* TenMinuteRetirement: in the summer between seasons 1 and 2 Veronica gives up on sleuthing. She can't keep it up for long. [[spoiler:As the movie reveals, she takes a much longer one - lasting 9 years - after the events of season 3]].
* TookALevelInJerkass: Subverted. She loses her good qualities during the 3rd season, which is a major reason why the season was criticized. Thankfully, she reverts back to the Heart Of Gold side in the film.
%%* TroubledButCute: A rather rare female version.
* UnderestimatingBadassery: The kids at Neptune High really have no excuse. The FBI does, but they still shouldn't. Sheriff Lamb, despite being a general moron, ''never'' underestimates her.
* WakeUpGoToSchoolSaveTheWorld: after all, the premise of the show is OrdinaryHighSchoolStudent solving crime.

!!'''Keith Mars''' (Enrico Colantoni)
-->"Who's your daddy?"
--->'''1x01 Pilot/1x22 Leave It To Beaver'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_keith_8098.jpg]]
The former sheriff and Veronica's father, who lost his job and the town's respect after accusing Jake Kane, the most loved man in Neptune, of murdering his daughter Lilly. While the Lilly Kane murder case is officially closed, Keith, like Veronica, is dedicated to finding out the truth... and protecting his own daughter.

%%* ActionDad
%%* {{Adorkable}}: His quote above says it all.
* BackInTheSaddle: Gets hired as a consultant for one episode to help Sheriff Lamb investigate a series of murders.
%%* {{Badass}}
%%* BaldOfAwesome
* BewareTheNiceOnes: he's a soft-spoken, genuinely nice guy - unless matters of justice or Veronica's well-being are concerned.
* BigDamnHeroes: From time to time, Veronica will get in over her head, and he has ended up saving her life more than once.
* CassandraTruth: No-one will believe [[spoiler: Abel Koontz didn't kill Lilly]].
* DisneyDeath: in season 2, [[spoiler:Beaver blows up the plane Keith was supposed to be on, making Veronica think her father is gone]].
* FallenHero: As far as the population of Neptune are concerned.
* PapaWolf: Threaten Veronica's well being at your own peril.
* PerpetualPoverty: for a while, at least.
* PrivateDetective: what he becomes after getting fired from his Sheriff position.
%%* ReasonableAuthorityFigure
* SelfDeprecation: Part of his {{Adorkable}} charm.
[[/folder]]

[[folder:Neptune High]]
!!'''Wallace Fennel''' (Percy Daggs III)
-->'''Veronica:''' Can you do me a weird favor without asking any questions?
-->'''Wallace:''' Is that not the bedrock upon which our friendship was founded?
--->'''1x16 Betty and Veronica'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_wallace_7279.jpg]]
Veronica's living best friend, the new kid who she cut down from the flagpole after he was duct taped there by the [=PCHers=]. He's steadfastly loyal, and always doing Veronica favours.

%%* BigEater
%%* BlackBestFriend
* ClearMyName: when accused of a hit-and-run that he failed to report.
* CoolLoser: although, to be fair, he gets quite popular once he's in on the basketball team.
%%* DeadpanSnarker
* DisappearedDad: [[spoiler:who makes a comeback in season 2]].
%%* GirlFriday: GenderFlipped.
%%* TheHeart
%%* TheLancer: To Veronica.
* LovableJock: a NiceGuy who's also one of the star players on the basketball team.
* MoralityPet: to Veronica; he starts her on the path to softening up and making friends, and doesn't hesitate to give her a WhatTheHellHero speech when it's deserved.
* NewTransferStudent: in the pilot, which is why he's initially unaware of Veronica's unsavory reputation.
%%* PlatonicLifePartners: With Veronica.
%%* UndyingLoyalty

!!'''Duncan Kane''' (Teddy Dunn)
-->'''Veronica:''' One day, he just dumped me, with no warning...
--->'''1x01 Pilot'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_duncan_9796.jpg]]
Veronica's aloof ex-boyfriend, Logan's best friend, and Lilly's (slightly younger) brother. Stays distant from Veronica, yet is more civil to her than most 09ers. It is clearly shown he's hiding things from everyone... but what?

* BeardnessProtectionProgram: grows a beard when on the run the end of the season 1. It doesn't fool anybody
* BettyAndVeronica: the Betty to Logan's Veronica for Veronica's Archie.
** Also the Archie for Meg's Betty and Veronica's Veronica.
* BewareTheNiceOnes: [[spoiler: He orders the execution of Aaron Echolls.]]
%%* BigManOnCampus
* BrotherSisterIncest: Zig-zagged. He's led to believe that Veronica is his half-sister, which is why he broke up with her. They're not siblings, though.
* BystanderSyndrome: as Veronica angrily told him once, what he does best is "stand idly by". CharacterDevelopment makes sure that this isn't really the case anymore by the time season 2 rolls around.
* DullEyesOfUnhappiness: he becomes a "zombie" after Lilly's death.
* EmbarrassingNickname: "Donut".
* FoolishSiblingResponsibleSibling: Lilly was the wild child in the family, while Duncan was the responsible one.
* InsaneEqualsViolent: he has type 4 epilepsy, which often manifests itself in rage fits, which makes him a suspect in Lilly's murder. [[spoiler:Ultimately partially subverted - he didn't kill Lilly, but he's still more prone to violence than he lets on]].
%%* LoveInterest
%%* MrFanservice
%%* MyGodWhatHaveIDone [[spoiler:Subverted - he ''didn't do it''. Twice.]]
* NobleMaleRoguishMale: he's Noble (polite, well-spoken, a gentleman, a by-the-book boyfriend and a good student) to Logan's Roguish (hot-headed, snarky, prone to fighting and [[ReallyGetsAround sleeping around]]).
* PapaWolf: To save his daughter from her abusive, [[TheFundamentalist religious]] grandparents, [[spoiler:he kidnaps her and flees to Australia - abandoning his friends, relatives, and status in the process.]]
* ParentalFavoritism: Jake and Celeste Kane preferred him over Lilly.
* PrincelyYoungMan: Heir to the wealthiest family in Neptune, and very popular at school.
* PutOnABus: [[spoiler: The last we see of him, he's in Australia with his kid.]]
* TheQuietOne: he's rather taciturn even on good days.
* RedOniBlueOni: he's mature and rational (blue) compared to manic Logan (red oni).

!!'''Logan Echolls''' (Jason Dohring)
-->'''Veronica:''' Every school has an obligatory psychotic jackass. He's ours.
--->'''1x01 Pilot'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_logan_7555.jpg]]
Lilly's boyfriend when she died, Duncan's best friend, and ringleader of the "Treat Veronica Like Crap" brigade, whom he blames for Lilly's death. Suffers under the thumb of his famous, abusive father, gains respect and love for Veronica over the course of the series.

* AbusiveParents: Daddy beats him.
* AllGirlsWantBadBoys: gets his share of lady-attention.
* [[AlphaBitch Alpha Brat]]: a well-connected bully who flashes his wealth every which way. Moreover, while he's fond of a good fight, he generally prefers snide putdowns and messing with people's heads to acts of physical aggression.
* AnnoyingYoungerSibling: exasperation is older sister Trina'smost commonly felt emotion towards him.
* BettyAndVeronica: he's considered reckless and dangerous - thus the, ahem, Veronica to Duncan (and Leo, and Piz)'s Betty for Veronica's Archie.
* BigDamnHeroes: [[BerserkButton Don't mess with his V]].
* BreakTheHaughty: over and over again, which leads to his gradual HeelFaceTurn over the course of season 1.
* BrilliantButLazy: he really is quite clever, and nowhere near BookDumb ([[spoiler:he did win Woody Goodman's essay competition]]) - but high levels of {{Dismotivation}} make him a rather poor student.
* TheBully: He comes across that way in early episodes, partially due to his loathing of Veronica.
* ButtMonkey: The show makes it its life-long goal to make sure Logan's life is miserable.
* TheCharmer / TheCasanova: the list of his conquests is rather extensive.
* ClearMyName: winds up as a murder suspect frequently.
* DeadpanSnarker: Probably ''more'' than Veronica. You never know if he's going to be nice or mean to her, but you ''do'' know that he's going to say something funny.
* DeathSeeker: Veronica even calls him out on it.
* DesperatelyCravesAffection: his sucky home life means he finds comfort in friends and romantic relationships instead - which is why Lilly's murder and Veronica's "betrayal" came as a double blow to him.
* DrowningHisSorrows: his relationship with alcohol definitely goes beyond "getting drunk at a party for fun". He even carries a flask to school for a QuickNip.
* EtTuBrute:
** Hearing that Veronica had caught him cheating by telling Lilly about his affair (true) and assuming that she was the one who murdered Lilly (not true) leads to him kicking Veronica out of his teen crowd.
** A worse example occurs in the season 1 finale: Logan, held up at the police station as a suspect in Lilly's murder, calls Veronica for help. Cue Sheriff Lamb telling him Veronica was the one who accused him of murder in the first place.
* FemmeFatale: a very rare [[GenderInvertedTrope male example]] (uses sex as a weapon, has shady motives, serves as a LoveInterest / antagonist / client / suspect to the PI protagonist).
* FreudianExcuse: He's not exactly a villain, but the trope fits.
* GoodLookingPrivates: [[spoiler:becomes a pilot in the Navy]].
* HotBlooded: hoo boy. He's seen a lot of injustice firsthand and rarely hesitates to punch it in the face.
* InterruptedSuicide: In the season 1 finale, although it could be argued he was just being his usual manic self and wasn't actually planning to jump off the bridge.
* JerkWithAHeartOfGold: he seems like a bully at first, but CharacterDevelopment kicks in and reveals his softer side.
* KnightInShiningArmor: at his best, he's deeply protective of those he cares about. This is actually part of why he and Veronica are ''in''compatible: she (claims she) doesn't need someone looking over her shoulder.
* LadykillerInLove: first with Lilly, then with [[SecondLove Veronica]].
* LovableRogue: he's a pretty shady character, yet you can't help but root for him.
* LoveHungry: one of his key traits. With a neglectful father who clearly favors his adopted daughter, and a StepfordSmiler for a mother...
* ManlyTears: more so than any other character on the show.
%%* MrFanservice
* NobleMaleRoguishMale: the Roguish to Duncan's Noble.
* OnlyFriend: By season three, he and Dick are this for each other. Because no one else wants to hang out at [[spoiler: Casa de Killer.]]
* ParentalAbandonment: [[spoiler:mom killed herself, dad was arrested and later killed)]].
* PuppyDogEyes: for all his tough guy act, he sure can look like a kicked puppy.
%%* RedOniBlueOni: he's reckless and manic - the red to Duncan's blue.
* RiskyBusinessDance: does one in [[Recap/VeronicaMarsS01E15RuskieBusiness "Russkie Business"]] at a school event. With no pants on. Subverted in that he's acting out of drunkenness and distress rather than happiness.
%%* SpikyHair
%%* StepfordSnarker
%%* TroubledButCute
* UndyingLoyalty: one of his central qualities. If he believes you care about him, he will walk through fire for you.
* TheUnfavourite: his father Aaron dotes on adopted daughter Trina, while his attitude towards Logan fluctuates between indifferece and beatings / threats.
* WildCard: whose side he's on in any given case is up for debate.
* WillTheyOrWontThey: with Veronica, throughout basically the entire show. And the entire movie. [[spoiler:They do.]]

!!'''Eli "Weevil" Navarro''' (Francis Capra)
-->'''Weevil:''' So, who owes who now?
-->'''Veronica:''' I'm not quite sure.
--->'''3x19 Weevils Wobble But They Don't Fall Down'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_weevil_5770.jpg]]
The leader of the PCH bike club, starts off as an antagonist (duct-taping Wallace to a flagpole), but quickly becomes close with Veronica. More affected by the Lilly Kane murder case than he lets on.

%%* AllBikersAreHellsAngels
%%* BadassBiker:
* BaldOfAwesome: his shaved head fits in well with his tough-guy image.
%%* TheBigGuy
* BigOlEyebrows: just look at that picture.
* DeadpanSnarker: Sometimes:
-->'''Veronica:''' Give Duncan back his computer. Let me handle this.\\
'''Weevil:''' [[SarcasmMode Could you, please Veronica, protect me from the big bad, sweater-vest wearing rich boys?]]
%%* [[{{Delinquents}} Delinquent]]
* DoubleEntendre: He's really good at making them.
* EnemyMine: He teams up with Logan, whom he strongly dislikes, in season 2 to find the real killer of Felix Toombs within his own gang.
* FriendToAllChildren: he's very sweet towards his younger relatives, [[spoiler: and a proud father to a 3-year-old in the movie]].
%%* HeelFaceTurn: In the first episode.
* JerkWithAHeartOfGold: Underneath all the criminal behavior and the bad attitude, he's actually a pretty good guy. He [[EvenBadMenLoveTheirMamas has a soft spot for his grandmother]], he's torn up over the fact that one of his fellow biker gang members was killed, and he even offers Veronica ride back home when she gets stranded on a school field trip, even though the two were fighting at the time.
* LovableRogue: even after becoming Veronica's ally and friend, he's not above a theft or a fight.
* NoGoodDeedGoesUnpunished: in the film, [[spoiler:Weevil sees an SUV being harassed by a bunch of PCHers on his way to pick up diapers for his kid. He knocks on the door to ask if the driver needs help and promptly gets shot by said driver...Celeste Kane. In the end she enlists the police to help make it look like he was the gang leader, including planting a stolen gun on Weevil.]]
* OnlyKnownByTheirNickname - At first. Towards the end of the 2nd season and predominately during the third season, he starts going more and more by Eli or Navarro, representing him walking away from his old life of crime.
* ReformedCriminal: By the time the film rolls around, he's no longer involved in crime and he has a wife and kid.
** BackInTheSaddle:too bad [[spoiler:subsequent events force him back in]].
* TheRival: To Logan, for Lilly's affections (among other things). The two are often seen engaging in fights or SnarkToSnarkCombat.
* SleevesAreForWimps: wifebeaters are his clothes of choice.
* StraightEdgeEvil: he's nowhere near ''evil'', but he ''is'' a gang leader - who doesn't condone any of his gang members doing (or, heavens forbid, ''selling'') drugs.
* TattooedCrook: fitting in with his tough-guy persona.
%%* TroubledButCute


!!'''Cindy "Mac" Mackenzie''' (Tina Majorino)
-->"Crime pays. Technologically assisted mystery-solving? Costs."
--->'''2x08 Ahoy, Mateys!'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_mac_7870.jpg]]
Veronica's quirky, highly-skilled hacker friend, who she met trying to find out who posted false results on an internet "Purity Test" - a test Mac herself had designed. She has tendencies toward being slightly amoral, but cutely so.

%%* {{Adorkable}}
* AloneWithThePsycho: with [[spoiler:Beaver]] in season 2.
* BrainyBrunette: smart and dark-haired.
* BreakTheCutie: [[spoiler:dating a mass murderer will do that to you]].
* DisneyDeath: [[spoiler:for a second it seems like Beaver may have killed her]].
* HighSchoolHustler: She earns quite a bit of cash doing odd tech-related favors for the student body.
* InTheBlood: She is ''very'' similar in appearance and interests to her [[spoiler:biological]] mother and younger sister.
* LovableRogue: her EstablishingCharacterMoment is helping Veronica quell the chaos started by the purity test - a test which Mac herself created in order to earn some cash.
* OnlyKnownByTheirNickname: she disliked her given name and it rarely pops up.
* PlayfulHacker: talented in all thing computer-related, but never malicious.
* PromotionToOpeningTitles: in season 3.
* ShipTease: With Dick in the final episode.
* TheSmartGuy: a source of tech help for Veronica. [[spoiler:In the film she starts working at Mars Investigations]].
* SwitchedAtBirth: with Madison Sinclair, of all people.
* YouGottaHaveBlueHair: she had blue highlights in season 1, red highlights in season 2 and yellow/blond ones is season 3.

!!'''Dick Casablancas''' (Ryan Hansen)
-->'''Logan:''' You're not real complicated, are you Dick?
-->'''Dick:''' Try not to be.
--->'''2x11 Donut Run'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_dick_3434.jpg]]
One of Logan's rich "friends", Dick's life revolves around sex, alcohol, food and surfing, likely in that order. And he is stupid. '''Very. Stupid.'''

* AscendedExtra: He started out with a one-line part in episode 2 of season 1 and [[PromotionToOpeningTitles got main character billing in the subsequent seasons]].
* BigBrotherBully: physically and emotionally abusive towards Beaver.
** TheBully: also just generally a dickhead.
* BlondGuysAreEvil: he's not evil, but he's most definitely a jackass.
* BreakTheHaughty: his younger brother's [[spoiler:crimes and suicide]] leave him a slightly humbler and nicer person.
* BoisterousBruiser: very loud, very energetic, and very extraverted.
%%* CallingTheOldManOut
* TheDitz / DumbBlonde / DumbJock: definitely more brawn than brain.
%%* FauxAffablyEvil
* {{Fratbro}}: dumb? Check. Loves to party? Check.
* FullNameBasis: Mostly by Veronica.
* FunnyTShirt: his fashion sense leans toward those.
* HeelFaceTurn: he becomes more bearable to be around after season 2.
* ItsAllMyFault: Regarding the whole...situation with his younger brother.
* JerkWithAHeartOfGold: CharacterDevelopment makes him a better person.
* KarmaHoudini: His involvement in [[spoiler:Veronica's rape]]. And [[spoiler:Susan Knight's overdose, for that matter - he passed out before the whole ordeal happened and was never the wise]].
* KavorkaMan: by the time graduation rolls around, no girl an Neptune High wants anything to do with him. Doesn't stop him from trying to score.
* MeaningfulName: self-explanatory.
* OnlyFriend: By season three, he and Logan are this for each other. Because no one else wants to hang out at [[spoiler: Casa de Killer.]]
* RedOniBlueOni: The red (extraverted, loud, brawny) to Cassidy's blue (introverted, brainy, cultured).
* ShipTease: With Mac in the final episode.
* SiblingYinYang: Dick is boisterous, dumb and a bully, while his younger brother Beaver is quiet, very clever and often victimized.
* SourSupporter: Of Veronica; he'll help her with an investigation, but not without trading insults the whole time.
* StepfordSmiler: [[spoiler:in the film, he mentions being prescribed marijuana for depression; it's never made clear if he's oking or not]].
* SurferDude: not only does he surf - he has the looks to go along with the hobby.
* UpperClassTwit: very rich, very dumb.
* VivaLasVegas: He gets married in Vegas in season 3.

!!'''Cassidy "Beaver" Casablancas''' (Kyle Gallner)
-->"My ''name'' is ''Cassidy''!"
--->'''2x22 Not Pictured'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_beaver_1424.jpg]]
Dick's quiet, nervous, secretive younger brother, domineered by his brother and neglected by his father - but what else is he hiding?

* AbusiveParents: the two Dicks - Sr and Jr - used to compete as to who could make Beaver cry first.
* {{Adorkable}}: shy and somewhat dorky. [[spoiler:Despite being very, very evil.]]
* AlliterativeName: ''Cas''sidy ''Cas''ablancas.
%%* AllOfTheOtherReindeer
* AmbiguouslyGay: while he probably cared for Mac, he never seems particularly interested in her.
* AscendedExtra: first appears at the end of season 1 as Dick's groupie, [[PromotionToOpeningTitles gets main character billing]] in the next season.
* AxCrazy / TheSociopath: [[spoiler: kills a busload of classmates]].
%%* BadassBookworm
* BigBad / EvilAllAlong: [[spoiler:tuens out to be responsible for the bus crash in Season 2]].
* TheChessmaster: [[spoiler:he orchestrated a bus crash, for starters]].
* CuteAndPsycho: [[spoiler:a sweet, shy boy who murdered a busload of classmates.]]
* DisproportionateRetribution: the first time we see this trait of his is in the middle of season 2, when he sets his older brother up for un UnsettlingGenderReveal situation because Dick embarrased him in front of his girlfriend Mac.
* DrivenToSuicide: [[spoiler:jumps to his death to avoid arrest and prosecution.]]
* EmbarrassingNickname: which is probably a jab at his perceived unmanliness.
* EvilCounterpart: To Veronica. They were both raped and went through a lot of shit, but unlike him, she didn't take it out on other people. Also in intelligence. Cassidy is one of the few other characters to really outsmart Veronica. It's shown several times in "Cheatty Cheatty Bang Bang" when he hires her to tail Kendall, Cassidy takes one look at the photos she brings him and notices that the bags have switched and declares that it's not enough to prove she's cheating - then later, beats her in the fake stocks competition - minor things but good clues to later events.
* FaceDeathWithDignity: [[spoiler:After Logan and Veronica get the upper hand over him, he calmly jumps to his death.]]
* FreudianExcuse: jerked around by his father and older brother. For years.
* InsistentTerminology: He ''hates'' being called "Beaver', understandably.
* LonelyRichKid: if you don't count his brother and his brother's friends, Beaver has exactly one friend.
* PuppyDogEyes: big, sad, [[spoiler:masking homicidal urges]].
* TheQuietOne: starts the series as an almost wordless fixture orbiting Dick.
* RapeAsBackstory: [[spoiler:was molested by hisLittle League college.]]
* RedOniBlueOni: the blue (smart, introverted, rational) to Dick's red (reckless, dumb, extraverted_.
* TeenGenius: his business acumen is quite remarkable. [[spoiler:As is his capacity for masterminding mass murder]].
* TroubledAbuser: both a victim of molestation and a perpetrator of rape.
* TheUnfavorite: his father preferred boisterous Dick to bookish Beaver. In fact, Dicks Sr and Jr would compete as to who could make Beaver cry faster.
* UsedToBeASweetKid: [[spoiler:averted; WordOfGod says that, during his childhood, he once killed Dick's pet in revenge - which shows just how far back his issues go.]]
* WalkingSpoiler: which is understandable, considering [[spoiler:he's the BigBad at season 2]].

!!'''Jackie Cook''' (Tessa Thompson)
-->"That was pretty fatherly. Almost like you've been saying my name in exasperation for years."
--->'''2x02 Driver Ed'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_jackie_2547.jpg]]
Wallace's RichBitch LoveInterest, daughter of famous baseball star Terrence Cook. When her father is accused of the bus crash, she grows ostracized, yet she and her father grow closer... for a time.

%%* BettyAndVeronica: the Veronica to Jane's Betty and Wallace's Archie.
%%* BreakTheHaughty
* ClingyJealousGirl: She's jealous of Wallace's friendship with Veronica and thinks that the latter is trying to stake a claim on the former.
* FallenPrincess: Once her dad is accused on murder, she becomes ostracized by the Neptune High student body.
* FamilyRelationshipSwitcheroo: her "little brother" is actually her son.
* HoneyTrap: She pulls this stunt to clear Wallace's name.
%%* JerkWithAHeartOfGold
* PutOnABus: [[spoiler:decides to return to her mom and child and leaves Neptune.]]
* RagsToRiches: she's Terrence's daughter from a one-night stand with a waitress, who gets the opportunity to live the perfect life for a while.
%%* RichBitch
%%* TookALevelInKindness: after the disastrous Homecoming Dance.

!!'''Meg Manning''' (Alona Tal)
-->"You have friends, Veronica."
--->'''1x08 Like A Virgin'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_meg_7626.jpg]]
An 09er girl who actually remained friendly to Veronica after the Lilly Kane case, and needs her help occasionally. Meg's kindness earns Veronica's hard-to-win trust, to the extent Veronica would believe cartoon birds braided Meg's hair.

* AbusiveParents: of the "religious freaks" variety.
%%* AlliterativeName
* BettyAndVeronica: The Betty (sweet, wholesome) to Veronica's, uh, Veronica (TroubledButCute) and Duncan's Archie.
* ClearMyName: In a mild example, she has to clear a reputation of "The School Slut" in her first episode.
* ConvenientComa: she survives the bus crash [[spoiler:for a while]], but can't tell anyone what happened.
* TheGwenStacy: to both Duncan ''and'' Veronica - her death leaves them heartbroken and searching for justice.
* HairOfGoldHeartOfGold: blonde, sweet, wholesome.
* PutOnABus: enters a ConvenientComa after--appropriately enough--being put on a school bus that crashes. She returns after waking up.
* [[SomeoneToRememberHimBy Someone To Remember Her By]]: gives birth before dying.
* TooGoodForThisSinfulEarth: a sweet character like her couldn't really last long in Neptune.
* TookALevelInJerkass: in the first episode of season 2. At first it seems like she's jealous of Duncan getting back with Veronica, but later episodes reveal [[spoiler:that she's pregnant with Duncan's baby and the ensuing stress really gets to her]].

!!'''Lilly Kane''' (Creator/AmandaSeyfried)
-->"My soul is doomed to walk the Earth until justice has been served... and as kind of a side project, I dispense fashion advice."
--->'''1x06 Return Of The Kane'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_lilly_9942.jpg]]
Veronica's dead best friend and Duncan's older sister, whose murder starts the circumstances that start the show. Despite being dead, she often appears from Veronica's subconscious to offer advice on her murder.

* BiTheWay: Or would have been in Vassar with her boyfriend's ex if she weren't murdered.
%%* DeadpanSnarker
* {{Expy}}: Of [[Series/TwinPeaks Laura Palmer]]. She's a teenage girl whose mysterious murder sparks off the plot of the series.
* FilleFatale: very sexually experienced, very seductive and [[spoiler:had a fling with Aaron Echolls, among other things]].
* FoolishSiblingResponsibleSibling: where Duncan is a model son, Lilly's the wild child of the Kane family.
* LovableAlphaBitch: she may not be a sweet all-American girl, but she's fun and good-hearted.
* MissingWhiteWomanSyndrome: Weevil mentions that shortly after her murder, a little girl from his neighborhood named Marisol Reyes disappeared, but she didn't warrant the same amount of media coverage or therapy sessions for the students. (The issue, of course, runs somewhat deeper - Lilly was the daughter of a local celebrity, and brutally murdered whereas Reyes simply disappeared).
%%* MsFanservice
* PosthumousCharacter: She's dead before the series starts, and is only seen in flashbacks or present-day visions of the living characters.
* ReallyGetsAround
%%* RedOniBlueOni: The red to Veronica's blue.
* SpiritAdvisor: appears to Veronica in ghost form and helps her with the investigation.
* TheUnfavorite: Her parents loved Duncan and tolerated her.

!!'''Van Clemmons''' (Duane Daniels)
-->"Veronica, why does trouble follow you around?"
Vice-Principal, later Principal, of Neptune High.

* BatmanGambit: Pulls a rather awesome one of these in "My Mother, the Fiend", [[spoiler:using Veronica's fatal flaw (her addiction to investigating) to unearth the truth about a decades-old incident and oust the then-principal of the school]].
-->'''Veronica:''' You read [[NiccoloMachiavelli Machiavelli]] this summer, didn't you?
* ReasonableAuthorityFigure: Though he does have to deal with Veronica more than he would like, most of the time he is portrayed as this.
-->'''Clemmons:''' I can't tell if my job will be easier or harder with you gone. Any advice in case I get another student like you?\\
'''Veronica:''' Don't keep all your passwords taped to the bottom of your stapler. [{{Beat}}] And stay cool, Mr. C.

!!'''Madison Sinclair''' (Amanda Noret)
-->"Regular soda? Why don't you just fill the cup with lard?"
--->'''1x21 A Trip to the Dentist'''

A Neptune High student, and one of Veronica's main rivals.

* AlphaBitch: snooty, unpleasant, rich.
* SwitchedAtBirth: With Mac. And unlike Mac, her birth parents don't seem to have any interest in her.
* TemptingFate: In the movie, she dares Veronica to tase her. Note that this would ''[[TooDumbToLive kill]]'' her, as she's soaking wet. Veronica compromises by punching her in the face.
%%* ValleyGirl

!!'''Gia Goodman''' (Krysten Ritter)
[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_gia_7687.jpg]]
-->" I didn't know if you guys were doing, like, relaxed beachy, or the West Coast wannabe East Coast urban, so, F.Y.I., itís not a statement. I'm just doing the new-school blend-in thing."
--->'''2x01 Normal is the New Watchword'''

The ditzy daughter of influential Neptune citizen and professional baseball team owner Woody Goodman.

%%* {{Adorkable}}
* AllGirlsWantBadBoys: falls for Dick of all people.
* CloudCuckoolander: she thinks chlamydia is a flower.
* TheDitz:
-->'''Logan''': Well, she'd have to be stupid to keep it there.
-->'''Veronica''': I sat behind her in algebra. Nothing would surprise me.
* DoesNotUnderstandSarcasm: Veronica's quips fly over her head.
%%* TheFashionista
* GenkiGirl: very upbeat and fun-loving [[spoiler:until her life spirals out of control, that is]].
* KilledOffForReal: [[spoiler:in the film]].
* MotorMouth / OpenMouthInsertFoot: very, very talkative.
* NewTransferStudent: at the start of season 2, per her father's wish for her to attend a public high school.
* SpoiledSweet: her father is a very influential person, yet Gia is never anything but nice.
%%* ValleyGirl

!!'''Troy Vandergraff''' (Aaron Ashmore)

Duncan's childhood friend - the NewTransferStudent in the series' second episode. Also, Veronica's first boyfriend in the series proper - an easygoing 09'er unfazed by her bad reputation.

* BirdsOfAFeather: [[spoiler:with his girlfriend Shawna, who is his accomplice in drug trafficking]].
* BitchInSheepsClothing: he's a thief, a drug dealer and a two-timer.
* TheBusCameBack: reappears for an episode in season 2 as a suspect in a rape case.
* ClearMyName: asks for Veronica's help after being accused of rape in season 2. [[spoiler:He didn't do it.]]
* HeelFaceTurn: much more chivalrous and honest in his season 2 appearance.
* [[FemmeFatale Homme Fatal]]: though a milder example when compared to Logan.
* OutGambitted: by Veronica in "[[Recap/VeronicaMarsS01E05YouThinkYouKnowSomebody You Think You Know Somebody]]"
%%* PutOnABus
* YourCheatingHeart: [[spoiler: he dated Veronica despite already having a girlfriend - possibly with the latter's knowledge]].

!!'''Felix Toombs''' (Brad Bufanda)

Weevil's right-hand man in the PCH gang. Investigation into his murder is one of the main storylines of season 2.

* NumberTwo: he's Weevil's best friend and second-in-command.
* SatelliteCharacter
* StarCrossedLovers: he dated Molly Fitzpatrick, of the "Fighting Fitzpatricks" who were the main enemies of the [=PCHers=].

[[/folder]]

[[folder:Neptune Sheriff's Department]]
!!'''Sheriff Don Lamb''' (Michael Muhney)
-->"Why don't you go see the Wizard? Ask him for a little backbone."
--->'''1x01 Pilot'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_lamb_5129.jpg]]
Keith Mars' incompetent, cruel successor, famous for "catching" Lilly Kane's murderer. Quickly won Veronica's anger and distrust, given how he laughed her off when she tried to report her rape. He spends most of the series acting like a slimy bastard, and getting in the way of Keith and Veronica's investigations.

* AbusiveParents: the most important bit of backstory we get about him.
%%* FauxAffablyEvil
* FreudianExcuse: he was abused as a child - probably in the same way taht Meg Manning's little sister.
* IgnoredEpiphany: There are moments when it looks like he'll become a better sheriff... but he doesn't.
* InspectorJavert: He's quite gleeful about his occasional (wrongful) arrests of Veronica.
* JerkWithAHeartOfGold: He can be a real dick. But at his core, he really does try to be a good cop.
* PoliceAreUseless: In the BackStory, he laughs at Veronica when she reports that she's been raped. Even when he's not an antagnoist, he is generally incompetent and more than a few of his men are corrupt.
* PromotionToOpeningTitles: In season 3.
* ShootTheShaggyDog: [[spoiler: Lamb is killed while chasing a suspect that turns out has no connection to the investigation at all.]]

!!'''Leonardo "Leo" D'Amato''' (Max Greenfield)
-->'''Veronica''': I used you, then fell for you, not the other way around.
--->'''1x14 Mars vs. Mars'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_leo_5480.jpg]]
A very competent (and very young) Deputy at the Sheriff's department, and Veronica's main tie to organized crime fighting - often involved in the plot when she needs a favor from the police.

* BettyAndVeronica: - the Betty (nice, sincere, a policeman) to Logan's Veronica (a bit of a jerk, always in trouble) and Veronica's Archie.
* FairCop: not only is he handsome - he's very young, too.
* FriendOnTheForce: to Veronica, even after she ends their relationship.
* FindingJudas: he's the one who stole the Aaron Echolls sex tapes and sold them to Logan.
* MeaningfulName: his Zodiac sign is Leo, as he tells Veronica when she jokes about his name.
* NiceGuy: never anything but kind towards Veronica - even when she uses him.
* SleuthDatesCop: to Veronica, for a while in season 1.
[[/folder]]

[[folder:Other Neptune Residents]]
!!'''Cliff Mccormack''' (Daran Norris)
-->"Okay, my name is Cliff, I'll be your if-you-cannot-afford-an-attorney attorney. So. What are you trying to prove?"
--->'''2x06 Rat Saw God'''

Keith's friend - a local public defender known to help (and request help from) the Mars family out on many an occasion.

* TheAlcoholic: He's fond of his liquor.
* BrutalHonesty: He's very upfront in what he says.
* ChainedToABed: handcuffed, more precisely - in [[Recap/VeronicaMarsS02E16TheRapesOfGraff "The Rapes of Graff"]].
%%* DeadpanSnarker
* {{Dismotivation}}: let's just say he's not very interested in - or good at - his job. (Reportedly, he failed criminal law, among other things).

!!'''Kendall Casablancas''' (Creator/CharismaCarpenter)
-->'''Logan:''' You ever think about just getting a job?
-->'''Kendall:''' This is my job.
--->'''2x07 Nobody Puts Baby In A Corner'''

Dick and Beaver's gold-digging stepmother, who spends time by seducing teenage boys such as Logan. She's smarter than she lets on though, and has mysterious ties to the "Fighting Fitzpatricks" - this girl's got a massive secret identity.

* BonnieAndClyde: She's involved in a romantic and professional relationship with notorious criminal Cormac Fitzpatrick.
* BrainyBrunette: It becomes apparent early on that she's ObfuscatingStupidity and is not the ditzy trophy wife she appears to be.
%%* ConMan
%%* DeadpanSnarker
* DeadPersonImpersonation: her real name is Priscilla Banks; she assumed the identity of a younger girl from her school who died in a car crash.
%%* TheGwenStacy: To Keith.
%%* GoldDigger
%%* MrsRobinson
%%* MsFanservice
%%* NeverFoundTheBody
%%* ReallyGetsAround
%%* RichBitch
%%* TheVamp
* WickedStepmother: [[spoiler: Subverted. This was theorized as a motive for the bus crash that nearly killed her stepsons Dick and Cassidy as well, but it was disproven.]]

!!'''Aaron Echolls''' (Harry Hamlin)
-->'''Aaron:''' We told your mom that we were all gonna get dressed up in costume as our favourite animal. You remember her animal?
-->'''Logan:''' Yeah, it was a mermaid.
-->'''Aaron:''' When she realized we played a trick on her, no one else had gotten dressed upÖ [fondly] she wore that costume around for the rest of the day anyway.
-->'''Logan:''' Yeah, I remember that day. On the way home I spilled a milkshake in the Beamer and you gave me a nosebleed.
--->'''1x13 Lord of The Bling'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_aaron_2703.jpg]]
Logan's father, a famous actor, with an image as a wonderful family man - hiding the man who beats his son and cheats on his wife. Shows love for his family, but his extreme violence and cruelty overpowers it.

* AbusiveParents: He routinely abuses his son - a trait that seems to run in the Echolls family, seeing that Aaron's father, too, used to beat him.
%%* AssholeVictim
%%* BigBad
%%* TheCasanova
%%* {{Jerkass}}
* KarmaHoudini: [[spoiler:subverted - he gets acquitted at the trial, only to be assassinated by Clarence Weidman on Duncan's orders.]]
%%* LargeHam
* {{Narcissist}}: He watched his own movies, all the while commenting how attractive he is in them.
* NiceCharacterMeanActor: He's known for playing action heroes and family men, in real life he's an abusive, cheating bastard.
* PapaWolf: He beats up his daughter's abusive boyfriend.
%%* TheSociopath
* TurnsRed: He's quite a capable fighter even when hurt.
* VillainWithGoodPublicity: Well, he's a famous - and famously attractive - actor, what do you expect?
%%* YourCheatingHeart

!!'''Trina Echolls''' (Creator/AlysonHannigan)
-->"The play is my master and I am its ''whore''!"
--->'''2x09 My Mother The Fiend'''

Aaron's [[spoiler:adopted]] daughter, a somewhat vapid aspiring actress with a serious case of Daddy-worship, whose main goal is to further her career without actually working.

%%* AttentionWhore
* CoolBigSis: When she's not being a {{Jerkass}}, she does try and help her brother out.
* DaddysGirl: she has no love for her stepmother, but adores Aaron who is nothing but gentle and supportive towards her - which is why she disbelieves Logan's stories of their father's abusive ways [[spoiler:until she sees first-hand what he's capable of.]]
* DeadpanSnarker: She's still no match for her younger brother, though.
* JerkWithAHeartOfGold - evidenced in "My Mother The Fiend."
* ParentalFavoritism: Aaron adores her and tolerates Logan.
* PromBaby: actually referred to as such, word for word.
* StepfordSmiler: The "empty inside" version.

!!'''Vinnie Van Lowe''' (Ken Marino)
-->'''Veronica:''' Know what's most disturbing about you? Apart from... everything? You're actually a half-decent Private Investigator.
--->'''2x15 The Quick and the Wed'''

Keith's rival PI, rather corrupt and inferior to both Veronica and Keith in detective skills, yet can be crafty and dangerous when needed.

%%* AlliterativeName
* CrouchingMoronHiddenBadass: He's actually a competent detective, as Veronica begrudgingly admits.
%%* FriendlyEnemy: to Keith.
%%* JerkWithAHeartOfGold: Buried deep, but it's there.
%%* LetsGetDangerous
%%* PrivateDetective

!!'''Clarence Wiedman''' (Christopher B. Duncan)

The Head of Security at Kane Software, whose job duties include a number of things not classified as legal.

* EnemyMine: He teams up with Veronica to investigate a murder in a season 2 episode.
* ScaryBlackMan: Unusually for this trope, he's not powerfully built, but that desn't make him any less scary.
%%* UndyingLoyalty: To the Kane family.
* VigilanteExecution: [[spoiler:He murders Lily Kane's killer Aaron Echolls (on Duncan's orders). He's also implied to have murdered the killer of Abel Koontz's daughter after tracking him down to Las Vegas]].
* WouldntHitAGirl: [[spoiler:He murdered Aaron but left Kendall, who was showering in the next room, unharmed, there was an implication he murdered the man who killed Abel's daughter, and at the end of the series, he managed to get an order to kill Veronica overturned, though he did so without actually refusing the order. On the other hand, he did stalk Veronica, threaten her mother, and was willing to cover up for Duncan when it was thought he was Lilly's killer]].

!!Woodrow "Woody" Goodman (Steve Guttenberg)

A powerful citizen of Neptune - owner of a burger joint and a professional baseball team, The Neptune Sharks. Becomes Mayor of Neptune in season 2.

%%* AssholeVictim
%%* PaedoHunt
%%* VillainWithGoodPublicity: He is a serial molester.
* YourCheatingHeart: He hooks up with his campaign manager. [[spoiler:And molests young boys for a hobby.]]

[[/folder]]

[[folder:Hearst College]]
!!'''Stosh "Piz" Piznarski''' (Chris Lowell)
-->"I think that's half of life, just knowing the difference."
--->'''3x10 Show Me The Monkey'''

[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/vm_piz_6389.jpg]]
Wallace's new roommate at Hearst, deeply into music, and has a blatant crush on Veronica - which she takes forever to notice.

%%* {{Adorkable}}
%%* BettyAndVeronica: The Betty to Logan's, ahem, Veronica, for Veronica's Archie.
%%* EmbarrassingFirstName
* TheGenericGuy: He was a lot less interesting than Duncan or Logan.
%%* HollywoodNerd
* InformedAbility: In the first episode of season 3, he walks into his dorm with a lacrosse stick, gloves, and helmet. This is ''never'' mentioned again.
%%* OnlyKnownByTheirNickname
* PitbullDatesPuppy: He's the puppy to Veronica's pitbull.

!!'''Parker Lee''' (Julie Gonzalo)
-->"Oh my god! Are you one of Mac's friends? Well come on in, sister! Mac's friends are my friends!"
--->'''3x01 Welcome Wagon'''

Mac's beaming bubbly blonde roommate, whose perk quickly turns to fury after being [[spoiler: drugged and raped]] in the season premiere.

%%* BreakTheCutie: she gets better, however.
%%* GenkiGirl
* ReallyGetsAround: Or, as Mac put it, "One Woman Red Light District".

!!'''Dean Cyrus [[=O'Dell=]]''' (Ed Begley Jr.)
The dean of Hearst College until his death in the middle of season 3.
* DeadpanSnarker
* ReasonableAuthorityFigure

!!'''Hank Landry''' (Patrick Fabian)
Veronica's Criminology professor.
* CoolTeacher

[[/folder]]

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