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'''Beware of spoilers'''.


[[folder: Mars Investigations]]
!!'''Veronica Mars''' (Creator/KristenBell)
-->"You know what they say: 'Veronica Mars: she's a marshmallow.'"
--->'''1x01 Pilot'''

Veronica Mars had it all - her dad was sheriff, her parents were in love, she had a loving boyfriend, a fabulous best friend, and lived the fairytale life. Then it all fell apart with her boyfriend dumping her, her best friend being murdered, her father accusing a town hero of the crime and losing his job, Veronica being ostracized, her mother leaving, and Veronica being drugged and raped at an 09er party. Who knows what really happened? Well, she will. Soon.

* ActionGirl: While she's not as handy in a fight as most of the other characters, she can definitely hold her own. Helps that she has a taser.
** Comes full circle when she takes [[spoiler:Cobb]] out with a golf club.
* AllGirlsLikePonies: As part of a RunningGag, she insists that Keith buy her a pony. Alas, she has to settle for [[spoiler: naming her and Logan's puppy Pony]].
* AllOfTheOtherReindeer: She starts the series as her high school's pariah. After solving Lilly's murder, does her damndest to avoid more confrontation with her former friends (Weevil even calls her out on it).
* AloneWithThePsycho: With [[spoiler:Aaron Echolls]] in the season one finale, [[spoiler:Beaver/Cassidy]] in the Season 2 Finale and with [[spoiler:Mercer and Moe]] in the conclusion of the first season 3 storyline. She once again ends up in this situation in the movie, this time with [[spoiler:Stu Cobbler.]]
* BadassBoast: Tends to give these a lot.
%%* BettyAndVeronica:
%%** The Archie for Duncan's (Leo's / Piz's) Betty and Logan's Veronica.
%%** Also the Veronica for Meg's Betty and Duncan's Archie.
* BornDetective: Partly justified, as she was raised by the town's sheriff.
* BrokenBird: Considering her best friend was murdered, her mother left and she herself was raped, all in a matter of months, that's hardly surprising.
* BrotherSisterIncest: ZigZaggedTrope. She learns that she and ex-boyfriend Duncan might have the same biological father. [[AwfulTruth Cue]] VomitDiscretionShot. She later learns that this is not the case. [[AngstWhatAngst Then they immediately get back together with no aplomb]].
%%* BullyHunter
* ButtMonkey: Not as big as Logan is, but despite solving cases, ''nothing'' ever goes right with her life.
%%* TheCassandra
* CharacterTics: She tilts her head to the side when asking for a favor. Weevil humorously lampshades it, noting that as soon as she walked into the room, obviously to ask him for information, she "did that head tilt thing" and added a demure "hey".
* TheChessmaster: Hard to believe she's a teen in the show due to this.
* TheChewToy: Being the school pariah will do that to you.
* ConsummateLiar: She even managed to lie circles around ''FBI agents''.
* CoolLoser: Smart, pretty, formerly a cheerleader - and starts the series as a pariah at her high school. However, her backstory (best friend killed, father shunned by entire town) makes it justified.
* CosmicPlaything: Seriously, her backstory made her this trope personified.
* DaddysGirl: Clearly very close to her father.
* DamselInDistress: Not often, but occassionally she gets in over her head and needs saving, particularly during finales/resolutions. However, she doesn't much care for it, and each time she's a little less helpless, culminating in the Hearst Rape resolution, where despite being drugged, she manages to fight off the rapists.
* DeadpanSnarker: Her wit is the stuff of legends.
* DefrostingIceQueen: In the pilot she's balks at the idea of letting anyone (Wallace, in this case) get close to her. Her friendship chops get better over the following seasons.
* {{Determinator}}: No matter the pain she goes through, she will always look forward and never give up.
* TheDreaded: To Sheriff Lamb, and most of Neptune's cops. Lamb actually warns ''FBI agents'' to be careful when interrogating her.
-->'''Lamb''': You left Veronica Mars in there ''alone''?
* ExpositoryHairstyleChange: Hacks off her long hair after her ostracization and rape. Over the course of the series it grows out again, possibly signifying her overcoming the trauma.
* {{Expy}}: Described as "Nancy Drew meets Phillip Marlowe".
* FallenPrincess: Was once a cheerleader and part of the popular crowd. Then it all went to hell.
* FamedInStory: What Veronica ultimately becomes to her own utter shock at graduation as her name is received with a round of applause from her peers and the crowd. This is lampshaded by the principal who asks her, "Did you expect a different response?" Fixing everyone's problems tends to do that.
* FanservicePack: Gets more attractive with every season.
* FatalFlaw: IWorkAlone. From past experience Veronica knows LoveHurts, and prefers to keep people at arms' length--often justified by claiming she's protecting them. She takes after Keith in this regard, and sometimes this comes back around to bite them in the rear--such as when [[Recap/VeronicaMarsS03E09SpitAndEggs Keith is hired to investigate infidelity in the Dean's wife]]. Veronica knows for a fact that Mrs. The Dean is unfaithful--she's seen it with her own eyes--but because Keith names no names, he doesn't learn that the answer's under his (daughter's) nose until she independently connects the dots.
* FilleFatale: How the defense paints her in order to discredit her testimony against [[spoiler: Aaron Echolls. Given Veronica's tendency to lie and her recent chlamydia diagnosis, this works.]]
* FirstPersonSmartass: As per FilmNoir tradition of [[PrivateEyeMonologue Private Eye Monologues]].
* FreudianExcuse: She is an asshole a lot of the times, but she underwent trauma that would make anyone beyond despair.
* FullNameBasis: More than any other character she's always adressed by full name.
* GoodIsNotNice: So much so she can border on being a DesignatedHero at times.
* GreenEyedMonster: ''Everyone'' sees it, ''every'' time.
* GuileHero: Rather solve crimes with her greatest weapon: her brain.
%%* TheHero
* HeroWithBadPublicity: In high school, she has quite a bad reputation despite generally helping people out. Over time though, people start realizing that the rumors about her or false and that she is better than what her reputation implies. She still has plenty of people who don't like her though.
* HelloAttorney: She's become a lawyer in the movie.
%%* HighSchoolHustler
* TheILoveYouStigma: ''Never'' directly states her feelings to romantic interests. Duncan's last declaration of love is met with a "you better", and when Logan follows his own declaration by asking her if she loves him back, she can only reply with a reluctant "yeah".
** This is taken to the point where even her [[PrivateEyeMonologue inner]] [[UnreliableNarrator monologue]] is silent on her romantic affections. With time and CharacterDevelopment, she admits [[spoiler: to herself, in the books, that she loves Logan]].
* IntrepidReporter: She's on the school newspaper, and one episode features a plot where she runs a sensational story against the school administration's wishes. Leaves it behind when her first experience in Hearst teaches her all about the press' disregard for discretion.
* ItsAllAboutMe: At times. One of the main sources of conflict with her friends.
* {{Jerkass}}: Veronica is manipulative, unpleasant, condescending, judgmental, constantly mistakes revenge for justice, and at times, very prideful.
* JerkWithAHeartOfGold: However, she genuinely wants to help people, uses her skills for good most of the time, and is extremely loyal to those close to her. Although she reverts to being a full-blown Jerkass in season 3, she goes back to this in the film.
* KnightInSourArmor: She's incredibly catty to most people who aren't her dad or her close friends (and sometimes even to them), but she ultimately strives to do the right thing for people (even if she demands payment).
* ManipulativeBastard: She will manipulate anyone to solve a case or do what she things is right, even if it's her father.
* MeaningfulName: 'Veronica' means "true image", thus tying into her seeking the full picture
* MissingMom: her mom abandoned her pre-series.
* NotSoDifferent: To Logan. Both lost someone they both truly cared for and became drastically different people because of it.
** To [[spoiler:Cassidy. Both were raped and the school pariahs. The difference is: she never became a rapist or a murderer.]]
* PetitePride: although apparently she was quite insecure about her small breasts as a freshman.
%%* PlatonicLifePartners: With Wallace.
* PluckyGirl: Stubborn, headstrong, always willing to see things through.
* {{Pride}}: Her FatalFlaw. She can be very arrogant, and insists that she works alone, which get her almost killed in the first season finale. A more devastating example is when in the series finale, [[spoiler: she smugly thinks she won until it's revealed to her that her actions (which were around preventing a release of a sex tape with her in it) cost her father's potential return to the sheriff position.]]
* ProtagonistTitle: The shows ''is'' called ''Veronica Mars''.
%%* RapeAsBackstory
* RedOniBlueOni: as flashbacks show, she was the calm, reasonable one in her friendship with Lilly. Now she's the fierce, vengeful one to Wallace's blue.
%%* SesquipedalianSmith
* TheSnarkKnight / StepfordSnarker: Veronica much prefers to snark than show her feelings, though it isn't the only reason she snarks.
* SurpriseIncest: [[spoiler: This is what she fears after learning her mother is unsure whether or not Jake Kane or Keith is her father. Cue VomitDiscretionShot.]]
* TenMinuteRetirement: in the summer between seasons 1 and 2 Veronica gives up on sleuthing. She can't keep it up for long. [[spoiler:As the movie reveals, she takes a much longer one - lasting 9 years - after the events of season 3]].
* TookALevelInJerkass: She loses her good qualities during the 3rd season, which is a major reason why the season was criticized. Thankfully, she reverts back to the Heart of Gold side in the film.
* TragicHero: If her backstory isn't enough, nothing goes right with her life, especially in the series finale. Even in the film, she has a better life than she had before and throws it away due to her compulsion to seek justice for her town. The tragedy is that she will never change her ways for a better life.
* TraumaCongaLine: A few months before the show started, Veronica's boyfriend broke up with her for no reason. Then her best friend was brutally murdered. Then her dad got fired from his job as sheriff, and the related events made her a social pariah in school. Then her mom abandoned her without warning. Then she was drugged and raped at a party, and the new sheriff refused to even investigate. The end result is that she turns her from a popular, fun-loving high schooler to a jaded teen with no respect for authority.
%%* TroubledButCute: A rather rare female version.
* UnderestimatingBadassery: The kids at Neptune High really have no excuse. The FBI does, but they still shouldn't. Sheriff Lamb, despite being a general moron, ''never'' underestimates her.
* UnscrupulousHero: Her intent is always to catch the bad guy, but her methods can range from manipulating an officer in order to steal evidence or eavesdropping on therapy sessions. Her motivation is almost always revenge rather than justice and really enjoys her Kick the Dog moments.
* UsedToBeASweetKid: A non-villainous example. She used to be a fun-loving, sweet teen before shit hit the fan and turned her into an angry, cynical misanthrope.
* WakeUpGoToSchoolSaveTheWorld: after all, the premise of the show is OrdinaryHighSchoolStudent solving crime.
* WhatTheHellHero: Has so many moments where she is called out for her actions, there might as well be a page of this trope dedicated to her.

!!'''Keith Mars''' (Enrico Colantoni)
-->"Who's your daddy?"
--->'''1x01 Pilot/1x22 Leave It To Beaver'''

The former sheriff and Veronica's father, who lost his job and the town's respect after accusing Jake Kane, the most loved man in Neptune, of murdering his daughter Lilly. While the Lilly Kane murder case is officially closed, Keith, like Veronica, is dedicated to finding out the truth... and protecting his own daughter.

%%* ActionDad
%%* {{Adorkable}}: Just look at the above quote.
* BackInTheSaddle: Gets hired as a consultant for one episode to help Sheriff Lamb investigate a series of murders.
%%* BaldOfAwesome
* BewareTheNiceOnes: he's a soft-spoken, genuinely nice guy - unless matters of justice or Veronica's well-being are concerned.
* BigDamnHeroes: From time to time, Veronica will get in over her head, and he has ended up saving her life more than once.
* CassandraTruth: No-one will believe [[spoiler: Abel Koontz didn't kill Lilly]].
* DisneyDeath: in season 2, [[spoiler:Beaver blows up the plane Keith was supposed to be on, making Veronica think her father is gone]].
* FallenHero: As far as the population of Neptune are concerned.
* MoralityChain: he and Wallace keep Veronica from going too far into the abyss.
* PapaWolf: Threaten Veronica's well being at your own peril.
* PerpetualPoverty: for a while, at least.
* PrivateDetective: what he becomes after getting fired from his Sheriff position.
%%* ReasonableAuthorityFigure
* SelfDeprecation: Part of his {{Adorkable}} charm.

[[folder:Neptune High]]
!!'''Wallace Fennel''' (Percy Daggs III)
-->'''Veronica:''' Can you do me a weird favor without asking any questions?
-->'''Wallace:''' Is that not the bedrock upon which our friendship was founded?
--->'''1x01 Pilot'''

Veronica's living best friend, the new kid who she cut down from the flagpole after he was duct taped there by the [=PCHers=]. He's steadfastly loyal, and always doing Veronica favours.

%%* BigEater
%%* BlackBestFriend
* ClearMyName: when accused of a hit-and-run that he failed to report.
* CoolLoser: although, to be fair, he gets quite popular once he's in on the basketball team.
* DeadpanSnarker: On occasion.
--> '''Wallace:''' My first college party: drinking piña coladas with a dude and talking about math.
* DisappearedDad: [[spoiler:who makes a comeback in season 2]].
%%* GirlFriday: GenderFlipped.
%%* TheHeart
%%* TheLancer: To Veronica.
* LovableJock: a NiceGuy who's also one of the star players on the basketball team.
* MoralityChain: to Veronica; he starts her on the path to softening up and making friends, and doesn't hesitate to give her a WhatTheHellHero speech when it's deserved.
* NewTransferStudent: in the pilot, which is why he's initially unaware of Veronica's unsavory reputation.
* OnlySaneMan: He usually gets dragged into situations by Veronica, only to point out how ridiculous or dangerous they are.
* PlatonicLifePartners: With Veronica.
* ShirtlessScene: In the pilot and the series finale. Despite being in good shape, both are examples of FanDisservice because of the context.
** The one during the prom episode, however, is straight-up FanService.
* UndyingLoyalty: Veronica's schemes often either risk his job in school, complicate his relationship with his mom, or, in season 3, endanger his life. He doesn't seem to care.
** In the movie, he is one of the guys who jumps in to defend Veronica's honor at the school reunion after [[spoiler: Madison plays the sex tape.]]
* WhatTheHellHero: Gives a big one to Veronica in season 2 right before she publicly humiliates Jackie where he calls her out for constantly using him in her ploys while caring very little about the toll it takes on his life, or caring much about his life in general.
--> '''Wallace:''' How about you do me a favor for once? Why does it have to be about you all the time? Have you been paying attention lately? I just learned that my whole life is a lie. My dad isn't my dad. I've always been the shoulder you can lean on. You've given me no time, no sympathy, nothing.

!!'''Duncan Kane''' (Teddy Dunn)
-->'''Veronica:''' One day, he just dumped me, with no warning...
--->'''1x01 Pilot'''

Veronica's aloof ex-boyfriend, Logan's best friend, and Lilly's (slightly younger) brother. Stays distant from Veronica, yet is more civil to her than most 09ers. It is clearly shown he's hiding things from everyone... but what?

* AdvertisedExtra: Duncan Kane was written out midway through the second season, but his actor Teddy Dunn continued to get credited in the show's opening for that year. [[spoiler: This notably did help hide his surprise return in the season finale where the paid an assassin to kill Aaron Echolls.]]
* BeardnessProtectionProgram: grows a beard when on the run the end of the season 1. It doesn't fool anybody
* BettyAndVeronica:
** The Betty to Logan's Veronica for Veronica's Archie.
** The Archie for Meg's Betty and Veronica's Veronica.
* BewareTheNiceOnes: [[spoiler: He orders the execution of Aaron Echolls.]]
%%* BigManOnCampus
* BrotherSisterIncest: Zig-zagged. He's led to believe that Veronica is his half-sister, which is why he broke up with her. They're not siblings, though.
* BystanderSyndrome: as Veronica angrily told him once, what he does best is "stand idly by". CharacterDevelopment makes sure that this isn't really the case anymore by the time season 2 rolls around.
* DullEyesOfUnhappiness: he becomes a "zombie" after Lilly's death.
* EmbarrassingNickname: "Donut".
* FoolishSiblingResponsibleSibling: Lilly was the wild child in the family, while Duncan was the responsible one.
* InsaneEqualsViolent: he has type 4 epilepsy, which often manifests itself in rage fits, which makes him a suspect in Lilly's murder. [[spoiler:Ultimately partially subverted - he didn't kill Lilly, but he's still more prone to violence than he lets on]].
%%* LoveInterest
%%* MrFanservice
%%* MyGodWhatHaveIDone [[spoiler:Subverted - he ''didn't do it''. Twice.]]
* NobleMaleRoguishMale: he's Noble (polite, well-spoken, a gentleman, a by-the-book boyfriend and a good student) to Logan's Roguish (hot-headed, snarky, prone to fighting and [[ReallyGetsAround sleeping around]]).
* PapaWolf: To save his daughter from her abusive, [[TheFundamentalist religious]] grandparents, [[spoiler:he kidnaps her and flees to Australia - abandoning his friends, relatives, and status in the process.]]
* ParentalFavoritism: Jake and Celeste Kane preferred him over Lilly.
* PrincelyYoungMan: Heir to the wealthiest family in Neptune, and very popular at school.
* PutOnABus: [[spoiler: The last we see of him, he's in Australia with his kid.]]
* TheQuietOne: he's rather taciturn even on good days.
* RedOniBlueOni: he's mature and rational (blue) compared to manic Logan (red oni).

!!'''Logan Echolls''' (Jason Dohring)
-->'''Veronica:''' Every school has an obligatory psychotic jackass. He's ours.
--->'''1x01 Pilot'''

Lilly's boyfriend when she died, Duncan's best friend, and ringleader of the "Treat Veronica Like Crap" brigade, whom he blames for Lilly's death. Suffers under the thumb of his famous, abusive father, gains respect and love for Veronica over the course of the series.

* AbusiveParents: Daddy beats him.
* AllGirlsWantBadBoys: gets his share of lady-attention.
* [[AlphaBitch Alpha Brat]]: a well-connected bully who flashes his wealth every which way. Moreover, while he's fond of a good fight, he generally prefers snide putdowns and messing with people's heads to acts of physical aggression.
* AnnoyingYoungerSibling: exasperation is older sister Trina's most commonly felt emotion towards him. It's partly his fault, because his usual forms of interaction with her (like with most other people) are sarcasm and biting humor.
* BettyAndVeronica: he's considered reckless and dangerous - thus the, ahem, Veronica to Duncan (and Leo, and Piz)'s Betty for Veronica's Archie.
* BigDamnHeroes: he will go to the mat for anything he perceives as a betrayal, or for malintent toward his friends.[[BerserkButton And don't even try to mess with his V]].
* BreakTheHaughty: over and over again, which leads to his gradual HeelFaceTurn over the course of season 1.
* BrilliantButLazy: he really is quite clever ([[spoiler:he did win Woody Goodman's essay competition]]) - but high levels of {{Dismotivation}} make him a rather poor student.
* TheBully: He comes across that way in early episodes. From repeatedly insulting Veronica to her face, to smashing her car's headlights [[EscalatingWar in retaliation to her own retaliation]], to presumably being involved in the air being mysteriously let put of Veronica's tires, to just being needlessly obstructionist toward her, he certainly isn't friendly. Mostly grows out of it over the course of half a season.
* ButtMonkey: The show makes it its life-long goal to make sure Logan's life is miserable, right up there next to Veronica.
** His neglectful mother commits suicide, his abusive father turns out to be [[spoiler:Lilly's murderer who also tried to murder Veronica and Keith]], and then is [[spoiler:assassinated]] (then there's the revelation that Lilly was [[spoiler:cheating on him with ''said father''...]]).
** His luck lands him in situations where he is, over the course of the story, wrongfully arrested for murder four separate times, which lead to an entire town being out to get him ''twice''.
** Oh, and he [[LeftHanging ends the series]] on at least one organized crime family's hit list.
* TheCharmer: When he meets Hannah he tells her that she's like the hot daughter of a king he marries off to get, like, Denmark or something. She clarifies that he means a princess so he decides that's what he's going to call her now which makes her giggle. It takes a couple of hours of this after meeting her, and he has her wrapped around his little finger. Does a muted version of this to Parker around a season later.
* ClearMyName: winds up as a key suspect for at least three homicides, and a laundry list of smaller crimes (see ButtMonkey above).
* DeadpanSnarker: Probably ''more'' than Veronica. You never know if he's going to be nice or mean, but you ''do'' know that he's going to say something funny.
* DeathSeeker: in the first season, he admits in a "confidential" counseling session that he'd have rather been there to help Lilly when she was murdered, even if it led to his own death. The first half of the second season sees him in an escalating war with the PCH biker gang, who presume him to be guilty of Felix's murder. Veronica even calls him out on it.
* DesignatedVillain: He is presented by Veronica's inner monologue as the ''worst'' person around at the onset of the series, but his on-air actions don't back up her assertions. Grows out of this pretty quickly through both his and her character development.
* DesperatelyCravesAffection: His sucky home life drives him to find comfort in friendships instead - which is why Lilly's murder, Duncan's aloofness, and Veronica's "betrayal" came as a triple blow to him.
* DrowningHisSorrows: his relationship with alcohol definitely goes beyond "getting drunk at a party for fun". He even carries a flask to school for a QuickNip.
* EtTuBrute:
** Hearing that Veronica had told Lilly about his kissing another girl after the latter had blown him off, and that Veronica fully supported her father's investigation of Lilly's family in her murder case lead to him shunning Veronica from his elite teen social circle.
** A worse example occurs in the season 1 finale: Logan, held up at the police station as a suspect for Lilly's murder, calls Veronica (his girlfriend at the time) for help. She replies that she will help in whatever way she can. Cue Sheriff Lamb telling him that Veronica was the one who set him up to be arrested in the first place.
* FemmeFatale: A very rare [[GenderInvertedTrope male example]] (uses sex as a weapon, can have shady motives, serves as a LoveInterest / antagonist / client / suspect to the PI protagonist).
* FreudianExcuse: He's not a villain for the most part, but the trope fits.
* GoodLookingPrivates: [[spoiler:becomes a fighter pilot in the Navy]].
* HotBlooded: hoo boy. He's seen a lot of injustice firsthand and doesn't hesitate to punch it in the face.
* InterruptedSuicide: In the season 1 finale, although it could be argued he was just being his usual manic self and wasn't actually planning to jump off the bridge.
* JerkWithAHeartOfGold: he seems like a bully at first, but CharacterDevelopment kicks in and reveals his softer side.
* KnightInShiningArmor: at his best, he's deeply protective of those he cares about. This is actually part of why he and Veronica can be ''in''compatible: she (claims she) doesn't need someone looking over her shoulder.
* LadykillerInLove: first with Lilly, then with [[SecondLove Veronica]].
* LovableRogue: he's a pretty shady character, yet you can't help but root for him.
* LoveHungry: one of his key traits. With an abusive father who clearly favors his adopted daughter, and a neglectful StepfordSmiler for a mother...
* ManlyTears: more so than any other character on the show.
%%* MrFanservice
* NiceJobBreakingItHero: [[spoiler: Logan destroying the tapes that show his dad and Lily having sex removes the only hard evidence against Aaron. The case then becomes a matter of "he said, she said" with Veronica, Keith, and Logan himself having to validate the tapes' (and thereby the illegal relationship between Aaron and Lily that would destroy his career and give him a motive ''for'' murder) existence. They fail.]]
* NobleMaleRoguishMale: the Roguish to Duncan's Noble.
* OnlyFriend: By season three, he and Dick are this for each other. Because no one else wants to hang out at [[spoiler: Casa de Killer.]]
* ParentalAbandonment: [[spoiler:mom killed herself, dad was (correctly) put on trial for murder and later killed)]].
* PuppyDogEyes: for all his tough guy act, he sure can look like a kicked puppy.
%%* RedOniBlueOni: he's reckless and manic - the red to Duncan's blue.
* RiskyBusinessDance: does one in [[Recap/VeronicaMarsS01E15RuskieBusiness "Russkie Business"]] at a school event. With no pants on. Subverted in that he's acting out of drunkenness and distress rather than happiness.
%%* SpikyHair
%%* StepfordSnarker
%%* TroubledButCute
* UndyingLoyalty: one of his central qualities. If he believes you care about him, he will walk through fire for you.
* TheUnfavourite: his father Aaron dotes on adopted daughter Trina, while his attitude towards Logan fluctuates between indifference and beatings / threats.
** ''He doesn't know his birthday.''
* WillTheyOrWontThey: with Veronica, throughout basically the entire show and much of the movie. [[spoiler:They do.]]

!!'''Cindy "Mac" Mackenzie''' (Tina Majorino)
-->"Crime pays. Technologically assisted mystery-solving? Costs."
--->'''2x08 Ahoy, Mateys!'''

Veronica's quirky, highly-skilled hacker friend, who she met trying to find out who posted false results on an internet "Purity Test" - a test Mac herself had designed. She has tendencies toward being slightly amoral, but cutely so.

%%* {{Adorkable}}
* AloneWithThePsycho: with [[spoiler:Beaver]] in season 2.
* BadassBookworm: She's by no means [[NonActionGirl someone who participates in a fight]] (usually that role falls to Logan, Veronica, or Weevil), but she's certainly badass enough to hack an ''extremely'' protected hard drive owned by Jake Kane, who's the man who's Neptune's answer to Bill Gates, he's shocked that Veronica has the information on it.
* BrainyBrunette: smart and dark-haired.
* BreakTheCutie: [[spoiler:dating a mass murderer will do that to you]].
* DisneyDeath: [[spoiler:for a second it seems like Beaver may have killed her]].
* HighSchoolHustler: She earns quite a bit of cash doing odd tech-related favors for the student body.
* InTheBlood: She is ''very'' similar in appearance and interests to her [[spoiler:biological]] mother and younger sister.
* LovableRogue: her EstablishingCharacterMoment is helping Veronica quell the chaos started by the purity test - a test which Mac herself created in order to earn some cash.
* OnlyKnownByTheirNickname: she disliked her given name and it rarely pops up.
* PlayfulHacker: talented in all thing computer-related, but never malicious.
* PromotionToOpeningTitles: in season 3.
* ShipTease: With Dick in the final episode.
* TheSmartGuy: a source of tech help for Veronica. [[spoiler:In the film she starts working at Mars Investigations]].
* SwitchedAtBirth: with Madison Sinclair, of all people.
* YouGottaHaveBlueHair: she had blue highlights in season 1, red highlights in season 2 and yellow/blond ones is season 3.

!!'''Dick Casablancas''' (Ryan Hansen)
-->'''Logan:''' You're not real complicated, are you Dick?
-->'''Dick:''' Try not to be.
--->'''2x11 Donut Run'''

One of Logan's rich "friends", Dick's life revolves around sex, alcohol, food and surfing, likely in that order. And he is stupid. '''Very. Stupid.'''

* AscendedExtra: He started out with a one-line part in episode 2 of season 1 and [[PromotionToOpeningTitles got main character billing in the subsequent seasons]].
* BigBrotherBully: physically and emotionally abusive towards Beaver.
** TheBully: also just generally a dickhead.
* BreakTheHaughty: his younger brother's [[spoiler:crimes and suicide]] leave him a slightly humbler and nicer person.
* BoisterousBruiser: very loud, very energetic, and very extroverted.
%%* CallingTheOldManOut
* TheDitz / DumbBlonde / DumbJock: definitely more brawn than brain.
%%* FauxAffablyEvil
* {{Fratbro}}: dumb? Check. Loves to party? Check.
* FullNameBasis: Mostly by Veronica.
* FunnyTShirt: his fashion sense leans toward those.
* HeelFaceTurn: he becomes more bearable to be around after season 2.
* ItsAllMyFault: Regarding the whole...situation with his younger brother.
* JerkWithAHeartOfGold: CharacterDevelopment makes him a better person.
* KarmaHoudini: His involvement in [[spoiler:Veronica's rape]]. And [[spoiler:Susan Knight's overdose, for that matter - he passed out before the whole ordeal happened and was never the wise]].
* KavorkaMan: by the time graduation rolls around, no girl an Neptune High wants anything to do with him. Doesn't stop him from trying to score.
* MeaningfulName: self-explanatory.
* OnlyFriend: By season three, he and Logan are this for each other. Because no one else wants to hang out at [[spoiler: Casa de Killer.]]
* RedOniBlueOni: The red (extroverted, loud, brawny) to Cassidy's blue (introverted, brainy, cultured).
* ShipTease: With Mac in the final episode.
* SiblingYinYang: Dick is boisterous, dumb and a bully, while his younger brother Beaver is quiet, very clever and often victimized.
* SourSupporter: Of Veronica; he'll help her with an investigation, but not without trading insults the whole time.
* StealthInsult: Of a sort - it's still [[{{Fratbro}} Dick]]. Come season 2, he loves to ''insist'' on how delighted he is that Veronica - who loathes him - is back in his group of friends.
-->'''Dick:''' Would you and your girlfriend, whose quick wit I find enchanting, like to take a trip back in style?
* StepfordSmiler: [[spoiler:in the film, he mentions being prescribed marijuana for depression; it's never made clear if he's joking or not]].
* SurferDude: not only does he surf - he has the looks to go along with the hobby.
* UpperClassTwit: very rich, very dumb.
* VivaLasVegas: He gets married in Vegas in season 3.

!!'''Cassidy "Beaver" Casablancas''' (Kyle Gallner)
-->"My ''name'' is ''Cassidy''!"
--->'''2x22 Not Pictured'''

Dick's quiet, nervous, secretive younger brother, domineered by his brother and neglected by his father - but what else is he hiding?

* AbusiveParents: the two Dicks - Sr and Jr - used to compete as to who could make Beaver cry first. His mom does love him, but is [[MissingMom usually away in Europe]] because of Dick Sr.'s pull.
* {{Adorkable}}: shy and somewhat dorky. [[spoiler:Despite being very, very evil.]]
* AlliterativeName: ''Cas''sidy ''Cas''ablancas.
%%* AllOfTheOtherReindeer
* AmbiguouslyGay: while he probably cared for Mac, he never seems particularly interested in her.
* ArmorPiercingQuestion: Just before [[spoiler: killing himself]].
-->'''Logan''': "Don't do it."
-->'''Cassidy''': "Why not?"
* AscendedExtra: first appears at the end of season 1 as Dick's groupie, [[PromotionToOpeningTitles gets main character billing]] in the next season.
* AxCrazy / TheSociopath: [[spoiler: kills a busload of classmates]].
%%* BadassBookworm
* BigBad / EvilAllAlong: [[spoiler:tuens out to be responsible for the bus crash in Season 2]].
* TheChessmaster: [[spoiler:he orchestrated a bus crash, for starters]].
* CuteAndPsycho: [[spoiler:a sweet, shy boy who murdered a busload of classmates.]]
* DisproportionateRetribution: the first time we see this trait of his is in the middle of season 2, when he sets his older brother up for un UnsettlingGenderReveal situation because Dick embarrased him in front of his girlfriend Mac.
* DrivenToSuicide: [[spoiler:jumps to his death to avoid arrest and prosecution.]]
* EmbarrassingNickname: which is probably a jab at his perceived unmanliness.
* EvenBadMenLoveTheirMamas: [[spoiler:He's a mass murderer, but it's clear that he cares about his real mom (who apparently lives somewhere in Europe) when she briefly visits her two sons following their dad's flight from the authorities.]]
* EvilCounterpart: To Veronica. They were both raped and went through a lot of shit, but unlike him, she didn't take it out on other people. Also in intelligence. Cassidy is one of the few other characters to really outsmart Veronica. It's shown several times in "Cheatty Cheatty Bang Bang" when he hires her to tail Kendall, Cassidy takes one look at the photos she brings him and notices that the bags have switched and declares that it's not enough to prove she's cheating - then later, beats her in the fake stocks competition - minor things but good clues to later events.
* FaceDeathWithDignity: [[spoiler:After Logan and Veronica get the upper hand over him, he calmly jumps to his death.]]
* FreudianExcuse: jerked around by his father and older brother. For years.
* InsistentTerminology: He ''hates'' being called "Beaver', understandably.
* LonelyRichKid: if you don't count his brother and his brother's friends, Beaver has exactly one friend.
* PuppyDogEyes: big, sad, [[spoiler:masking homicidal urges]].
* TheQuietOne: starts the series as an almost wordless fixture orbiting Dick.
* RapeAsBackstory: [[spoiler:was molested by hisLittle League college.]]
* RedOniBlueOni: the blue (smart, introverted, rational) to Dick's red (reckless, dumb, extraverted_.
* TeenGenius: his business acumen is quite remarkable. [[spoiler:As is his capacity for masterminding mass murder]].
* TroubledAbuser: both a victim of molestation and a perpetrator of rape.
* TheUnfavorite: his father preferred boisterous Dick to bookish Beaver. In fact, Dicks Sr and Jr would compete as to who could make Beaver cry faster.
* UsedToBeASweetKid: [[spoiler:averted; WordOfGod says that, during his childhood, he once killed Dick's pet in revenge - which shows just how far back his issues go.]]
* WalkingSpoiler: which is understandable, considering [[spoiler:he's the BigBad at season 2]].

!!'''Jackie Cook''' (Creator/TessaThompson)
-->"That was pretty fatherly. Almost like you've been saying my name in exasperation for years."
--->'''2x02 Driver Ed'''

Wallace's RichBitch LoveInterest, daughter of famous baseball star Terrence Cook. When her father is accused of the bus crash, she grows ostracized, yet she and her father grow closer... for a time.

* BettyAndVeronica: the Veronica to Jane's Betty and Wallace's Archie.
* BreakTheHaughty: A good part of her CharacterDevelopment. After her father is accused of murder and she's ostracized by the school. It's actually very similar to Veronica's situation pre-season 1, except, while Veronica learned to toughen up, Jackie learned a little humility.
* ClingyJealousGirl: She's jealous of Wallace's friendship with Veronica and thinks that the latter is trying to stake a claim on the former.
* FallenPrincess: Once her dad is accused on murder, she becomes ostracized by the Neptune High student body.
* FamilyRelationshipSwitcheroo: her "little brother" is actually her son.
* HoneyTrap: She pulls this stunt to clear Wallace's name.
* JerkWithAHeartOfGold: She's very standoffish and petty, rubbing Veronica the wrong way immediately, and doesn't make any effort to connect with her father initially. In addition to her PetTheDog moment below, she also genuinely cares for Wallace, helps Veronica on a few cases, [[CharacterDevelopment forms a reasonably strong relationship with her father,]] and ultimately [[spoiler: returns home to parent her child.]]
* PetTheDog: She asks the school's mentally disabled boy to a dance with her, and has a very nice time with him there.
* PutOnABus: [[spoiler:decides to return to her mom and child and leaves Neptune.]]
* RagsToRiches: she's Terrence's daughter from a one-night stand with a waitress, who gets the opportunity to live the perfect life for a while.
* RichBitch: Actually [[spoiler: subverted. It turns out that while her dad may be rich, she actually grew up with her single mom in Brooklyn and worked as a waitress. Veronica, naturally, sees through her "rich gal" cover and encourages her to tell Wallace the truth.]]
* SpottingTheThread: In the season 2 finale, Jackie tells Wallace she's going to attend the Sorbornne in Paris. However, Veronica [[spoiler: calls Jackie up at her real home in a small apartment in Brooklyn. It turns out Jackie's dad may be rich but she and her mom grew up poor as her dad didn't want to acknowledge her and her mom was too proud to ask for money. Veronica relates to Jackie that she figured it out when Jackie worked at the Java Hut as she took to waitressing far too easily for someone from the East Side who never had a job before. Veronica also knew that a 3.1 GPA was nowhere near high enough to get into the Sorbornne and encourages Jackie to tell Wallace the truth before the latter heads to Paris to find her.]]
%%* TookALevelInKindness: after the disastrous Homecoming Dance.

!!'''Meg Manning''' (Alona Tal)
-->"You have friends, Veronica."
--->'''1x08 Like A Virgin'''

An 09er girl who actually remained friendly to Veronica after the Lilly Kane case, and needs her help occasionally. Meg's kindness earns Veronica's hard-to-win trust, to the extent Veronica would believe cartoon birds braided Meg's hair.

* AbusiveParents: of the "religious freaks" variety.
* BettyAndVeronica: The Betty (sweet, wholesome) to Veronica's, uh, Veronica (TroubledButCute) and Duncan's Archie.
* ClearMyName: In a mild example, she has to clear a reputation of "The School Slut" in her first episode.
* ConvenientComa: she survives the bus crash [[spoiler:for a while]], but can't tell anyone what happened.
* TheGwenStacy: to both Duncan ''and'' Veronica - her death leaves them heartbroken and searching for justice.
* HairOfGoldHeartOfGold: blonde, sweet, wholesome.
* PutOnABus: enters a ConvenientComa after--appropriately enough--being put on a school bus that crashes. She returns after waking up.
* [[SomeoneToRememberHimBy Someone To Remember Her By]]: gives birth before dying.
* SpoiledSweet: The sweetest 09er there is by a landslide. Also the only one who remained on good terms with Veronica in spite of what happened.
* TooGoodForThisSinfulEarth: a sweet character like her couldn't really last long in Neptune.
* TookALevelInJerkass: in the first episode of season 2. At first it seems like she's jealous of Duncan getting back with Veronica, but later episodes reveal [[spoiler:that she's pregnant with Duncan's baby and the ensuing stress really gets to her]].

!!'''Lilly Kane''' (Creator/AmandaSeyfried)
-->"My soul is doomed to walk the Earth until justice has been served... and as kind of a side project, I dispense fashion advice."
--->'''1x06 Return Of The Kane'''

Veronica's dead best friend and Duncan's older sister, whose murder starts the circumstances that start the show. Despite being dead, she often appears from Veronica's subconscious to offer advice on her murder.

* BiTheWay: Or would have been in Vassar with her boyfriend's ex if she weren't murdered. Not to mention, she seemed very found of Veronica
%%* DeadpanSnarker
* {{Expy}}: Of [[Series/TwinPeaks Laura Palmer]]. She's a teenage girl whose mysterious murder sparks off the plot of the series.
* FilleFatale: Very sexually experienced, very seductive and [[spoiler:had a fling with Aaron Echolls, among other things]].
* FoolishSiblingResponsibleSibling: where Duncan is a model son, Lilly's the wild child of the Kane family.
* LovableAlphaBitch: she may not be a sweet all-American girl, but she's fun and good-hearted.
* MissingWhiteWomanSyndrome: Weevil mentions that shortly after her murder, a little girl from his neighborhood named Marisol Reyes disappeared, but she didn't warrant the same amount of media coverage or therapy sessions for the students. (The issue, of course, runs somewhat deeper - Lilly was the daughter of a local celebrity, and brutally murdered whereas Reyes simply disappeared).
%%* MsFanservice
* PosthumousCharacter: She's dead before the series starts, and is only seen in flashbacks or present-day visions of the living characters.
* ReallyGetsAround
%%* RedOniBlueOni: The red to Veronica's blue.
* SpiritAdvisor: appears to Veronica in ghost form and helps her with the investigation.
* TheUnfavorite: Her parents loved Duncan and tolerated her.

!!'''Van Clemmons''' (Duane Daniels)
-->"Veronica, why does trouble follow you around?"
Vice-Principal, later Principal, of Neptune High.

* BatmanGambit: Pulls a rather awesome one of these in "My Mother, the Fiend", [[spoiler:using Veronica's fatal flaw (her addiction to investigating) to unearth the truth about a decades-old incident and oust the then-principal of the school]].
-->'''Veronica:''' You read [[Creator/NiccoloMachiavelli Machiavelli]] this summer, didn't you?
* ReasonableAuthorityFigure: Though he does have to deal with Veronica more than he would like, most of the time he is portrayed as this.
-->'''Clemmons:''' I can't tell if my job will be easier or harder with you gone. Any advice in case I get another student like you?\\
'''Veronica:''' Don't keep all your passwords taped to the bottom of your stapler. [{{Beat}}] And stay cool, Mr. C.

!!'''Madison Sinclair''' (Amanda Noret)
-->"Regular soda? Why don't you just fill the cup with lard?"
--->'''1x21 A Trip to the Dentist'''

A Neptune High student, and one of Veronica's main rivals.

* AlphaBitch: snooty, unpleasant, rich.
* SwitchedAtBirth: With Mac. And unlike Mac, her birth parents don't seem to have any interest in her.
* TemptingFate: In the movie, she dares Veronica to tase her. Note that this would ''[[TooDumbToLive kill]]'' her, as she's soaking wet. Veronica compromises by punching her in the face.
%%* ValleyGirl

!!'''Gia Goodman''' (Creator/KrystenRitter)
-->" I didn't know if you guys were doing, like, relaxed beachy, or the West Coast wannabe East Coast urban, so, F.Y.I., it’s not a statement. I'm just doing the new-school blend-in thing."
--->'''2x01 Normal is the New Watchword'''

The ditzy daughter of influential Neptune citizen and professional baseball team owner Woody Goodman.

%%* {{Adorkable}}
* AllGirlsWantBadBoys: falls for Dick of all people.
* CloudCuckoolander: she thinks chlamydia is a flower.
* TheDitz:
-->'''Logan''': Well, she'd have to be stupid to keep it there.
-->'''Veronica''': I sat behind her in algebra. Nothing would surprise me.
* DoesNotUnderstandSarcasm: Veronica's quips fly over her head.
%%* TheFashionista
* GenkiGirl: very upbeat and fun-loving [[spoiler:until her life spirals out of control, that is]].
* KilledOffForReal: [[spoiler:in the film]].
* MotorMouth / OpenMouthInsertFoot: very, very talkative.
* NewTransferStudent: at the start of season 2, per her father's wish for her to attend a public high school.
* SpoiledSweet: her father is a very influential person, yet Gia is never anything but nice.
%%* ValleyGirl

!!'''Troy Vandergraff''' (Aaron Ashmore)

Duncan's childhood friend - the NewTransferStudent in the series' second episode. Also, Veronica's first boyfriend in the series proper - an easygoing 09'er unfazed by her bad reputation.

* BirdsOfAFeather: [[spoiler:with his girlfriend Shawna, who is his accomplice in drug trafficking]].
* BitchInSheepsClothing: he's a thief, a drug dealer and a two-timer.
* TheBusCameBack: reappears for an episode in season 2 as a suspect in a rape case.
* ClearMyName: asks for Veronica's help after being accused of rape in season 2. [[spoiler:He didn't do it.]]
* HeelFaceTurn: much more chivalrous and honest in his season 2 appearance.
* [[FemmeFatale Homme Fatal]]: though a milder example when compared to Logan.
* OutGambitted: by Veronica in "[[Recap/VeronicaMarsS01E05YouThinkYouKnowSomebody You Think You Know Somebody]]"
%%* PutOnABus
* YourCheatingHeart: [[spoiler: he dated Veronica despite already having a girlfriend - possibly with the latter's knowledge]].


[[folder:Neptune Sheriff's Department]]
!!'''Sheriff Don Lamb''' (Michael Muhney)
-->"Why don't you go see the Wizard? Ask him for a little backbone."
--->'''1x01 Pilot'''

Keith Mars' incompetent, cruel successor, famous for "catching" Lilly Kane's murderer. Quickly won Veronica's anger and distrust, given how he laughed her off when she tried to report her rape. He spends most of the series acting like a slimy bastard, and getting in the way of Keith and Veronica's investigations.

* AbusiveParents: The most important bit of backstory we get about him.
%%* FauxAffablyEvil
* FreudianExcuse: He was abused as a child - probably in the same way as Meg Manning's little sister.
* HiddenDepths: See FreudianExcuse. It's only mentioned once in passing, but reinforced when he lets Duncan and Veronica go despite catching them breaking into the Manning household, since [[spoiler: they were trying to save Meg's younger sister from child abuse.]]
* IgnoredEpiphany: There are moments when it looks like he'll become a better sheriff... but he doesn't.
* InspectorJavert: He's quite gleeful about his occasional (wrongful) arrests of Veronica.
* {{Jerkass}}: It seems like every chance Lamb can be cruel, dismissive, or condescending, he takes it.
* KickTheDog: Frequently. Notably, arresting Weevil during the middle of graduation right before he's supposed to walk [[spoiler: for the murder of Thumper.]] Seeing Weevil walk was one of his ailing grandmother's dreams.
* {{Narcissist}}: Any time Keith or Veronica bring in any new evidence that may point to a different suspect in the arc long cases, his default response is to assume that they're trying to publicly humiliate him.
* PoliceAreUseless: In the BackStory, he laughs at Veronica when she reports that she's been raped. Even when he's not an antagonist, he is generally incompetent and more than a few of his men are corrupt.
* PromotionToOpeningTitles: In season 3.
* ShootTheShaggyDog: [[spoiler: Lamb is killed while chasing a suspect that turns out has no connection to the investigation at all.]]
* SmallNameBigEgo: To the FBI in one episode. Lamb even tries to appeal to an FBI agent that one day he might join them. She scoffs at the thought.
* SmugSnake: His defining character trait.

!!'''Leonardo "Leo" D'Amato''' (Max Greenfield)
-->'''Veronica''': I used you, then fell for you, not the other way around.
--->'''1x14 Mars vs. Mars'''

A very competent (and very young) Deputy at the Sheriff's department, and Veronica's main tie to organized crime fighting - often involved in the plot when she needs a favor from the police.

* BettyAndVeronica: - the Betty (nice, sincere, a policeman) to Logan's Veronica (a bit of a jerk, always in trouble) and Veronica's Archie.
* FairCop: not only is he handsome - he's very young, too.
* FriendOnTheForce: to Veronica, even after she ends their relationship.
* FindingJudas: he's the one who stole the Aaron Echolls sex tapes and sold them to Logan.
* MeaningfulName: his Zodiac sign is Leo, as he tells Veronica when she jokes about his name.
* NiceGuy: never anything but kind towards Veronica - even when she uses him.
* SleuthDatesCop: to Veronica, for a while in season 1.

[[folder: The [=PCHers=]]]
A biker gang composed almost entirely of the young, poor, male Latinos in Neptune. While they are collectively a violent group, not above beating up people, they generally show a more protective and kinder side to the Latino community in Neptune. Like most other characters in the show, many of the [=PCHers=] get a DayInTheLimelight.

* AllBikersAreHellsAngels: Played with. The [=PCHers=] do commit crimes and are fairly brutish, but almost all of them are young Latinos still in high school. Women aren't shown around them, hell, they're too young to even go to bars.
* BadassBiker: Some, but not all. Weevil and even Thumper qualify.
* CoolBike
* {{Delinquents}}
* GangBangers: Could be described as this from the beginning. [[spoiler: DEFINITELY becomes this when they start dealing coke at the high school for the Fitzpatricks.]]
* ThePreciousPreciousCar: [[CaptainObvious Motorcycles are important to bikers.]] [[spoiler: When Thumper stages a coup and dethrones Weevil, he makes sure to have an underling drive Weevil's bike into the ocean.]]
* WhatAnIdiot: [[spoiler: Deciding to side with Thumper and deal coke for the Fitzpatricks, the local adult, Irish family that is notoriously violent. It eventually blowing up in their faces does not come as a surprise.]]
* WrongSideOfTheTracks: Where all PCH-ers come from.

!!'''Eli "Weevil" Navarro''' (Francis Capra)
-->'''Weevil:''' So, who owes who now?
-->'''Veronica:''' I'm not quite sure.
--->'''1x01 Pilot'''

The leader of the PCH bike club, starts off as an antagonist (duct-taping Wallace to a flagpole), but quickly becomes close with Veronica. More affected by the Lilly Kane murder case than he lets on.

%%* AllBikersAreHellsAngels
%%* BadassBiker:
* BaldOfAwesome: His shaved head fits in well with his tough-guy image.
%%* TheBigGuy
* BigOlEyebrows: Just look at that picture.
* DeadpanSnarker: Sometimes:
-->'''Veronica:''' Give Duncan back his computer. Let me handle this.\\
'''Weevil:''' [[SarcasmMode Could you, please Veronica, protect me from the big bad, sweater-vest wearing rich boys?]]
%%* [[{{Delinquents}} Delinquent]]
* DoubleEntendre: He's really good at making them.
* EnemyMine: He teams up with Logan, whom he strongly dislikes, in season 2 to find the real killer of Felix Toombs within his own gang.
* FriendToAllChildren: he's very sweet towards his younger relatives, [[spoiler: and a proud father to a 3-year-old in the movie]].
%%* HeelFaceTurn: In the first episode.
* JerkWithAHeartOfGold: Underneath all the criminal behavior and the bad attitude, he's actually a pretty good guy. He [[EvenBadMenLoveTheirMamas has a soft spot for his grandmother]], he's torn up over the fact that one of his fellow biker gang members was killed, and he even offers Veronica ride back home when she gets stranded on a school field trip, even though the two were fighting at the time.
* LovableRogue: even after becoming Veronica's ally and friend, he's not above a theft or a fight.
* NoGoodDeedGoesUnpunished: in the film, [[spoiler:Weevil sees an SUV being harassed by a bunch of PCHers on his way to pick up diapers for his kid. He knocks on the door to ask if the driver needs help and promptly gets shot by said driver...Celeste Kane. In the end she enlists the police to help make it look like he was the gang leader, including planting a stolen gun on Weevil.]]
* OnlyKnownByTheirNickname - At first. Towards the end of the 2nd season and predominately during the third season, he starts going more and more by Eli or Navarro, representing him walking away from his old life of crime.
* ReformedCriminal: By the time the film rolls around, he's no longer involved in crime and he has a wife and kid.
** BackInTheSaddle:too bad [[spoiler:subsequent events force him back in]].
* TheRival: To Logan, for Lilly's affections (among other things). The two are often seen engaging in fights or SnarkToSnarkCombat.
* SleevesAreForWimps: wifebeaters are his clothes of choice.
* StraightEdgeEvil: he's nowhere near ''evil'', but he ''is'' a gang leader - who doesn't condone any of his gang members doing (or, heavens forbid, ''selling'') drugs.
* TattooedCrook: fitting in with his tough-guy persona.
%%* TroubledButCute

!! '''Eduardo “Thumper” Orozco''' (James Molina)

After Felix is murdered, he becomes Weevil's new right hand man. [[spoiler: This proves to be a bad idea since he was the one to kill Felix in order to prove his loyalty to the Fitzpatricks. He later stages a coup and runs the [=PCHers=] until he is killed by the Fitzpatricks after being framed by Weevil for attempting to steal their drug money.]]

* BigBadFriend: [[spoiler: He killed Felix.]]
* LaserGuidedKarma: [[spoiler: Weevil ends up framing him for trying to steal the Fitzpatricks' drug money. They beat him up and chain him in a bathroom in a baseball stadium ''the day it is set for demolition.'']]
* NumberTwo: For a while.
* TokenEvilTeammate: While the [=PCHers=] aren't ''good'', [[spoiler: they weren't murderers.]]

!!'''Felix Toombs''' (Brad Bufanda)

Weevil's right-hand man in the PCH gang. Investigation into his murder is one of the main storylines of season 2.

* NumberTwo: He's Weevil's best friend and second-in-command.
* SatelliteCharacter
* StarCrossedLovers: He dated Molly Fitzpatrick, of the "Fighting Fitzpatricks" who were the main enemies of the [=PCHers=]. [[spoiler: Thumper killed him on behalf of the Fitzpatricks because of this.]]


[[folder: The Fighting Fitzpatricks]]
A large, poor, Irish family that is notoriously violent. They run the local cocaine ring in Neptune.

* FightingIrish: It's in the name.
* GangBangers: This puts them into direct conflict with the [=PCHers=], [[spoiler: until Thumper decides to start dealing for them.]]
* TheIrishMob: Essentially, their role in the story, though they aren't as organized.
* TheSociopath: Perhaps not all of them, but ''absolutely'' Liam Fitzpatrick. Every time a Mars has run into him, it has ended in some kind of violence.


[[folder:Other Neptune Residents]]
!!'''Cliff Mccormack''' (Daran Norris)
-->"Okay, my name is Cliff, I'll be your if-you-cannot-afford-an-attorney attorney. So. What are you trying to prove?"
--->'''2x06 Rat Saw God'''


Keith's friend - a local public defender known to help (and request help from) the Mars family out on many an occasion.

* TheAlcoholic: He's fond of his liquor.
* BrutalHonesty: He's very upfront in what he says.
* ChainedToABed: handcuffed, more precisely - in [[Recap/VeronicaMarsS02E16TheRapesOfGraff "The Rapes of Graff"]].
%%* DeadpanSnarker
* {{Dismotivation}}: let's just say he's not very interested in - or good at - his job. (Reportedly, he failed criminal law, among other things).

!!'''Lianne Mars''' (Corinne Bohrer)

Veronica's mother and Keith's' wife. At the start of the series she has run off due to what Veronica believes is too much pressure and societal ridicule after Keith is removed from his post for accusing Jake Kane for the murder of his daughter.

* TheAlcoholic: Apart from her running off, this is her defining character trait. [[spoiler: The fact that she couldn't kick the habit is what makes Veronica essentially throw her out for good.]]
** LadyDrunk
** OffTheWagon: She falls off after she runs away. [[spoiler: And is still off, after her stint in rehab. She tries to mask it by hiding vodka in plastic water bottles, but Veronica finds out and is not happy.]]
* [[spoiler: {{Blackmail}}: The head of security at Kane software blackmailing her is what actually drove her to leave her family behind.]]
* BrokenAce: Was very popular in high school and is decidedly not as an adult.
* {{Jerkass}}: Veronica spends an entire episode hoping, and ultimately proving, that high school Lianne wasn't one. [[spoiler: Adult Lianne, however, is. Despite Veronica spending all of her college savings to put her in rehab, Lianne doesn't even last a month before leaving. And when Veronica kicks her out, Lianne steals the large payout that Keith received from a case that was ''also'' supposed to pay for Veronica's college. Sadly, there's some TruthInTelevision in a once nice person becoming a self-centered asshole due to their alcoholism.]]
* [[spoiler: MamasBabyPapasMaybe: She is not sure if Veronica is Keith's child or Jake Kane's which puts a huge obstacle in the relationship between Veronica and Duncan.]]
* MissingMom: [[spoiler: Veronica eventually finds her.]]
* YourCheatingHeart: [[spoiler: Had an affair with Jake Kane.]]

!!'''Kendall Casablancas''' (Creator/CharismaCarpenter)
-->'''Logan:''' You ever think about just getting a job?
-->'''Kendall:''' This is my job.
--->'''2x07 Nobody Puts Baby In A Corner'''

Dick and Beaver's gold-digging stepmother, who spends time by seducing teenage boys such as Logan. She's smarter than she lets on though, and has mysterious ties to the "Fighting Fitzpatricks" - this girl's got a massive secret identity.

* BrainyBrunette: It becomes apparent early on that she's ObfuscatingStupidity and is not the ditzy trophy wife she appears to be.
%%* ConMan
%%* DeadpanSnarker
* DeadPersonImpersonation: her real name is Priscilla Banks; she assumed the identity of a younger girl from her school who died in a car crash.
%%* TheGwenStacy: To Keith.
%%* GoldDigger
%%* MrsRobinson
* MsFanservice: Something she activly embraces. She works hard to keep her body in shape and wears clothing to show it off.
%%* NeverFoundTheBody
* OutlawCouple: She's involved in a romantic and professional relationship with notorious criminal Cormac Fitzpatrick.
%%* ReallyGetsAround
%%* RichBitch
%%* TheVamp
* WickedStepmother: [[spoiler: Subverted. This was theorized as a motive for the bus crash that nearly killed her stepsons Dick and Cassidy as well, but it was disproven.]]

!!'''Aaron Echolls''' (Harry Hamlin)
-->'''Aaron:''' We told your mom that we were all gonna get dressed up in costume as our favourite animal. You remember her animal?
-->'''Logan:''' Yeah, it was a mermaid.
-->'''Aaron:''' When she realized we played a trick on her, no one else had gotten dressed up… [fondly] she wore that costume around for the rest of the day anyway.
-->'''Logan:''' Yeah, I remember that day. On the way home I spilled a milkshake in the Beamer and you gave me a nosebleed.
--->'''1x13 Lord of The Bling'''

Logan's father, a famous actor, with an image as a wonderful family man - hiding the man who beats his son and cheats on his wife. Shows love for his family, but his extreme violence and cruelty overpowers it.

* AbusiveParents: He routinely abuses his son - a trait that seems to run in the Echolls family, seeing that Aaron's father, too, used to beat him.
* AssholeVictim: He beats his son for minor offenses and regularly cheats on his wife. Plus, he smugly gloats to Veronica about how he got away with [[spoiler: Lily's murder.]] By the time [[spoiler:Clarence Weidman kills him,]] it is pretty clear he deserves it.
* BigBad: [[spoiler: Of the first season, as he's the man who murdered Lily.]]
* TheCasanova: He constantly chases women. At a single Halloween party, he slept with 3-4 different women.
%%* {{Jerkass}}
* KarmaHoudini: [[spoiler:subverted - he gets acquitted at the trial, only to be assassinated by Clarence Weidman on Duncan's orders.]]
* LargeHam: Considering he is an actor, it is no surprise that he indulges in this from time to time.
* {{Narcissist}}: He watched his own movies, all the while commenting how attractive he is in them.
* NiceCharacterMeanActor: He's known for playing action heroes and family men, in real life he's an abusive, cheating bastard.
* PapaWolf: He beats up his daughter's abusive boyfriend. [[ParentalFavoritism This does not extend towards his son.]]
%%* TheSociopath
* TurnsRed: He's quite a capable fighter even when hurt.
* TranquilFury: While he's kicking the shit out of Trina's abusive boyfriend, he only raises his voice once, and that's it.
* VillainWithGoodPublicity: Well, he's a famous - and famously attractive - actor, what do you expect?
* YourCheatingHeart: He had numerous affairs while married. Eventually, one of his mistresses becomes a WomanScorned when he tries to ignore her and stabs him in public.

!!'''Lynn Echolls''' (Lisa Rinna)

Logan's mother and wife to Aaron.

* AlcoholicParent: She is shown drinking heavily to ignore her husband beating his son in the next room.
* DrivenToSuicide: [[spoiler:She ultimately decides to jump off a bridge when Aaron's DomesticAbuse gets too much.]]
* NeverFoundTheBody: [[spoiler:Logan thinks she might still be alive because her body was never recovered. However, when he hires Veronica to track her down, it turns out it was just Trina using her old credit cards.]]
* ParentalNeglect: She tries to pretend like Aaron isn't physically abusive to Logan.
* StacysMom: She's kept her looks thanks to plastic surgery. Logan's leery eyed friends aren't afraid to tease him about the things they'd like to do to her.

!!'''Trina Echolls''' (Creator/AlysonHannigan)
-->"The play is my master and I am its ''whore''!"
--->'''2x09 My Mother The Fiend'''

Aaron's [[spoiler:adopted]] daughter, a somewhat vapid aspiring actress with a serious case of Daddy-worship, whose main goal is to further her career without actually working.

%%* AttentionWhore
* CoolBigSis: When she's not being a {{Jerkass}}, she does try and help her brother out.
* DaddysGirl: she has no love for her stepmother, but adores Aaron who is nothing but gentle and supportive towards her - which is why she disbelieves Logan's stories of their father's abusive ways [[spoiler:until she sees first-hand what he's capable of.]]
* DeadpanSnarker: She's still no match for her younger brother, though.
* JerkWithAHeartOfGold - evidenced in "My Mother The Fiend."
* ParentalFavoritism: Aaron adores her and tolerates Logan.
* PromBaby: actually referred to as such, word for word.
* StepfordSmiler: The "empty inside" version.

!!'''Vinnie Van Lowe''' (Ken Marino)
-->'''Veronica:''' Know what's most disturbing about you? Apart from... everything? You're actually a half-decent Private Investigator.
--->'''2x15 The Quick and the Wed'''


Keith's rival PI, rather corrupt and lacking subtlety in comparison to Keith and Veronica, but maintains a successful business in town due to his lax moral standards.

%%* AlliterativeName
* CrouchingMoronHiddenBadass: He's actually a competent detective, as Veronica begrudgingly admits.
* FriendlyEnemy: To Keith and Veronica. Especially if he is winning.
* JerkWithAHeartOfGold: Buried deep, but it's there. The time he saved Veronica and her client of the week from the Fitzpatricks being a good example, despite working for the Fitzpatricks at the time. [[spoiler: Also he helps Veronica get Duncan and baby Lilly into Mexico. He is paid 30k for his trouble, which might seem like a lot of money, but when you consider the repercussions of harboring a fugitive - it really isn't.]]
* LetsGetDangerous: He has his moments - saving Veronica from the Fitzpatricks, breaking into the mayor's house and successfully stealing the guy's most sensitive files, [[spoiler: and his part in Duncan and the baby's disappearance]] are the highlights.
* PrivateDetective: His job. One that leads him to skirmish with Keith and Veronica whenever they find themselves on opposite sides of a case.

!!'''Clarence Wiedman''' (Christopher B. Duncan)

The Head of Security at Kane Software, whose job duties include a number of things not classified as legal.

* EnemyMine: He teams up with Veronica to investigate a murder in a season 2 episode.
* ScaryBlackMan: Unusually for this trope, he's not powerfully built, but that desn't make him any less scary.
* UndyingLoyalty: He will do anything for the Kane family. [[spoiler: Including murder.]]
* VigilanteExecution: [[spoiler:He murders Lily Kane's killer Aaron Echolls (on Duncan's orders). He's also implied to have murdered the killer of Abel Koontz's daughter after tracking him down to UsefulNotes/LasVegas]].

!!Woodrow "Woody" Goodman (Steve Guttenberg)

A powerful citizen of Neptune - owner of a burger joint and a professional baseball team, The Neptune Sharks. Becomes Mayor of Neptune in season 2.

* AssholeVictim: He is a [[spoiler:child molester.]]
%%* PaedoHunt
%%* VillainWithGoodPublicity: He is a serial molester.
* YourCheatingHeart: He hooks up with his campaign manager. [[spoiler:And molests young boys for a hobby.]]


[[folder:Hearst College]]
!!'''Stosh "Piz" Piznarski''' (Chris Lowell)
-->"I think that's half of life, just knowing the difference."
--->'''3x10 Show Me The Monkey'''

Wallace's new roommate at Hearst, deeply into music, and has a blatant crush on Veronica - which she takes forever to notice.

%%* {{Adorkable}}
%%* BettyAndVeronica: The Betty to Logan's, ahem, Veronica, for Veronica's Archie.
%%* EmbarrassingFirstName
* TheGenericGuy: He was a lot less interesting than Duncan or Logan.
%%* HollywoodNerd
* InformedAbility: In the first episode of season 3, he walks into his dorm with a lacrosse stick, gloves, and helmet. This is ''never'' mentioned again.
%%* OnlyKnownByTheirNickname
* PitbullDatesPuppy: He's the puppy to Veronica's pitbull.

!!'''Parker Lee''' (Julie Gonzalo)
-->"Oh my god! Are you one of Mac's friends? Well come on in, sister! Mac's friends are my friends!"
--->'''3x01 Welcome Wagon'''

Mac's beaming bubbly blonde roommate, whose perk quickly turns to fury after being [[spoiler: drugged and raped]] in the season premiere.

* AmbiguouslyBi: Shows no inhibitions about changing in front of complete (female) strangers and has some LesYay moments with Veronica and Mac.
* BreakTheCutie: [[spoiler: She suffers this when she is raped and her hair shaved.]] She gets better, however.
%%* GenkiGirl
* ReallyGetsAround: Or, as Mac put it, "One Woman Red Light District".

!!'''Dean Cyrus [[=O'Dell=]]''' (Ed Begley Jr.)
The dean of Hearst College until his death in the middle of season 3.
* CoolOldGuy: Despite being the dean, he eats in the food court, watches boxing, is pretty accessible to the students, and gets along with people like Veronica and Weevil who are, to an extent, pariahs.
* DeadpanSnarker
* ReasonableAuthorityFigure

!!'''Hank Landry''' (Patrick Fabian)
Veronica's Criminology professor.
* CoolTeacher