!The Sherman Family

!!Jay Prescott Sherman
!!!!!!Voiced by Jon Lovitz

* AllOfTheOtherReindeer: Jay is a constant victim of this.
* AmbiguouslyJewish: Jay. The closest to resolving this ambiguity occurs in "Every Doris Has Her Day", when Jay visits the orphanage he was adopted from and asks if he was Jewish. The priest answers, "Oh, what do ''you'' think?" Jay crows, "I knew it!" and immediately launches into a fake Hebrew song.
** Doubles as ActorAllusion.
* AmusingInjuries: Every time Jay gets hit on the head by a blunt object, he’ll swerve around and fall like a bowling pin. Even the sound effects are added in.
** This is one of the reasons Alice's daughter Penny seems to really like him. Jay ended up endearing himself to her when blunt objects kept falling on his head and she thought it was funny.
* AnimatedActor: Jay did this trope a few times.
* BalloonBelly: Jay. He balloons himself by turning into a giant blueberry when he steals a certain stick of gum from [[Film/WillyWonkaAndTheChocolateFactory Willy Wonka]], is shown having one in a picture inside Alice's diamond locket, and from eating a giant bagpipe-playing potato.
** In another episode he becomes morbidly obese after an image consultant advises him that the public loves people who are "big and jolly" like SantaClaus and Rush Limbaugh. It then cuts to Jay getting liposuction for over a year.
* BigEater
* BumblingDad: At times toward Marty, but Marty knows he means well.
* ButtMonkey
* CantHoldHisLiquor
* CatchPhrase: Jay has three:
** "It stinks!"
** "Hotchie motchie!"
** "Achhum!"
** "Ha-haaa, how ''awkward!''"
** And a fourth was added in the 2nd season, though only in 2 episodes - "[[https://www.youtube.com/watch?v=atzLwyecuZg Hi guuuuuuuy!]]"
* CausticCritic: Jay Sherman hates just about every movie he sees. If he mentions a movie he DOES like, it's always so that another movie can be compared unfavorably to it.
** The highest score he ever gives a movie is a 7 out of 10.
** It's revealed that the ''only'' movie Jay likes that isn't foreign and/or artsy is ''CitizenKane''.
** It seems this trait of his isn't as bad in season 2. He'll actually say he enjoyed the films he reviews pretty often, even if what was just shown to the audience was just as stupid and goofy as any of the trailers from season 1.
* CharacterBlog: Jay has a [[http://twitter.com/@JaySherman Twitter account.]]
* CharacterDevelopment: For the second season, Jay's character design was tweaked to give him a friendlier appearance, and most of his harshness and down-and-out traits from the first season were taken away, giving him a warmer, more likable personality.
* TheChewToy
* CompassionateCritic
* CosmicPlaything: The universe really has it in for Jay. In the episode "Lady Hawke," when he was sent to go on the balcony so that Jeremy and his sister, Olivia, could have a private discussion, the weather suddenly turned stormy and a strong wind blew off the towel he was wearing. When Jay finally got back inside and it was Jeremy's turn to wait on the balcony...the weather immediately cleared up and became sunny and beautiful.
** And then greeted by French twins.
-->'''Jay''': That hardly seems fair.
** Jay gives us this gem from the first episode:
--->"Oh, my therapist was right, God ''does'' hate me!"
* GoofyPrintUnderwear
* GravityIsAHarshMistress: He trips, he falls, has things fall on his head, and especially regarding a bungee jump attempt in the first season.
* HappilyAdopted: His adopted family's quirks aside, it's clear that they love each other.
* HePannedItNowHeSucks: What the in-show public thinks about him. [[invoked]]
* HeterosexualLifePartners: With Jeremy.
* HoldingBothSidesOfTheConversation: In season 1, Jay often does this by pretending to be his secretary with a British nanny accent.
* HonoraryUncle: Penny calls him "Uncle Jay."
* HypocriticalHumor: This series was built on it. Anytime Jay makes a denying statement about himself, expect him to immediately afterwards do something like it.
-->'''Jay:''' I've suffered every ailment known to Man. Except delusions of grandeur. [[LargeHam Which is why God chose me alone to do His work]] ''[[LargeHam ON EARTH!]]''
* InformedDeformity[=/=]InformedFlaw: One of the shows running gags is that Jay is considered almost monstrously ugly by most people, as well as being enormously heavy due to his [[HollywoodPudgy informed obesity problem]], despite being relatively average looking, and while he is slightly overweight, his short stature means he couldn't possibly weigh more than 250 pounds.
--> '''Freight Helicopter Pilot:''' I don't understand. This thing is supposed to lift a ''tank.''
** In "Sherman, Woman, and Child", Alice decides to change up his wardrobe a little a bit and he becomes more popular and confident which implies a part of the problem were his outfits. But although while his outfits were never fashionable, they weren't {{impossibly tacky| clothes}} enough to make that much of a difference.
* KavorkaMan: Despite the running gag of women finding him hideous, he has had a surprising amount of luck with women INSANELY out of his league, most notably Alice, and Jeremy's sister Olivia.
* LargeHam: Jay on occasion.
* LoserProtagonist: Most potent in the first season.
* LoveConfession: To Alice at the end of "Lady Hawke."
* MistakenForGay: Jay's boss is convinced Jay has a crush on him, despite Jay's insistence that he's straight.
-->'''Jay:''' Duke, where's your bedroom?\\
'''Duke:''' ''(chuckling)'' You people never give up.\\
'''Jay:''' I am not gay! And if I ''was'' gay, I would do ''something'' about that wallpaper. [[CampGay Plaids and florals? Oh, puh-lease Dukey-Dukey]].
* TheNapoleon
* NiceGuy: Jay, especially in season 2. In season 1 he's more of a JerkWithAHeartOfGold
* NoRespectGuy
* OfficialCouple: With Alice in the second season.
* OneLinerEcho: "If the movie stinks, just don't go!"
* OrganAutonomy: Jay's stomach.
* TheProtagonist
* RidiculouslyAverageGuy
* RousingSpeech: In "Eyes on the Prize."
--> "I am a movie critic by trade, and until recently, I got paid to tell you people which movies merely stink and which ones you shouldn't screen near an open flame. Well, I'm putting the burden of lousy movies back on you. It's very simple: if you stop going to bad movies, they'll stop making bad movies. If the movie used to be a TV show, just don't go. After Roman numeral II, give it a rest. If it's a remake of a classic, rent the classic. Tell them you want stories about people, not a hundred million dollars of stunts and explosives. People, it's up to you. [[OneLinerEcho If the movie stinks, just don't go.]]"
* SealedWithAKiss: With Alice in the end of "Lady Hawke."
* ShirtlessScene: Has had a few of these.
* StrawCritic: Jay. In a minor subversion, however, he's essentially a decent guy; in his defense, most of the movies he has to review ''are'' horrible. Still, he does attack some noteworthy films and/or performers -- he once sucker-punched [[Series/MisterRogersNeighborhood Mister Rogers]]! -- and this is one reason he's so unpopular with the public.
--> On Oscar-winner Haing S. Ngor in ''Film/TheKillingFields'': "If you ask me, he should have gone to the ''acting'' fields."
--> "And that's why I'm ''glad'' Music/TheBeatles broke up."
--> "And that's why Goldie Hawn should be shot."
** He was basically the [[WebAnimation/ZeroPunctuation Yahtzee]] of his day.
* SurroundedByIdiots: (Non-villain) Jay usually feels like he is the only one with an IQ in a room.
* ThisLoserIsYou: Jay in the first season, but somewhat toned down in the second.
* ThrowTheDogABone: After putting up with so much crap from his job, his parents, women, the general public, and [[CosmicPlaything the universe at large]], Jay manages to get a steady girlfriend in Alice at the beginning of the second season.
** More generally, if the CrossOver with ''[[Franchise/TheSimpsons The Simpsons]]'' is canon, then Jay has a long string of awards. He's also had actresses come on to him in the hopes of getting good reviews, and he's also had off-screen meetings with various celebrities, which suggests that he's well-thought of in the film world, at least. He also seems to make a pretty comfortable living in general.
* UnluckyEverydude
* UnsympatheticComedyProtagonist
** In the first season. He was made more of a {{Woobie}} in the second season.
** Still; even in the first season he goes through so, ''so'' much crap from all directions you can't help but feel sorry for him.
* TheWoobie: His levels of sympathy are DependingOnTheWriter (though mostly varying in the first season) in-verse as well as out. [[invoked]]

!!Martin "Marty" Sherman
!!!!!!Voiced by Creator/ChristineCavanaugh

* BellyDancer: Marty in the episode "A Day at the Races, a Night at the Opera."
* BigEater
* ButtMonkey
* CantHoldHisLiquor
* ChildrenAreInnocent
* FirstKiss: Marty and Carmen in the episode "Marty's First Date."
* TemporaryBulkChange: Marty in the episode "From Chunk to Hunk." He and Jay attend a weight-loss camp [[FormerlyFat which results in Marty to lose a lot of weight]] and gain a lot of popularity at school. However, he gains it all back by the time the episode ends.
-->'''Soda Jerk:''' Our freezer is broken. We need someone to eat 50 gallons of ice cream.
-->''(Marty immediately runs in.)''
--> '''Soda Jerk:''' It's Jay Sherman's kid! We're saved!

!!Margo Sherman
!!!!!!Voiced by Creator/NancyCartwright

* AllGirlsLikePonies
* AllGirlsWantBadBoys: In "A Song For Margo," she dated a grunge rocker. She later dumps him upon discovering he cheated on her.
* FriendToAllLivingThings: Deeply cares for her horse.
* PimpedOutDress: When Margo is forced by Eleanor to attend a debutante ball.
* SoapBoxSadie: Didn't want to attend a debutante ball because it violated everything she stood for. After being forced to go, she eventually rushed the stage to chastise the ball as "a tasteless contest to see who can waste the most money."
* {{Tomboy}}: Her mother threatened to kill her horse before she would attend the girly debutante ball.

!!Franklin Sherman
!!!!!!Voiced by Gerrit Graham

* AlcoholicParent
* BunglingInventor: He's shown to have invented device called the Fishmobabywhirlamagig. It drops a never ending stream of fish onto a conveyor belt, which drops them down a chute into a pipe organ. This causes the pipe organ to play music, which makes a swing ride full of babies spin. The exact use of this device is only known to him. He may or may not have also invented something called the "Badger Blaster."
* CloserToEarth: Subverted. Franklin is completely insane, but he's also a generally pleasant and upstanding guy.
* CloudCuckoolander: Oh, where to begin.
** When running for Vice President of the United States:
--->'''Franklin:''' As the first black female head of the Ku Klux Klan, I'd like to say... '''''America stinks!'''''
--->'''Duke:''' ''(watching)'' This may hurt us more than it helps us.
** Another instance:
--->'''Geraldo Rivera:''' I understand you can say your name backwards.
--->'''Franklin:''' Nilknarf.
--->'''Geraldo:''' What's your favorite food in the whole wide world?
--->'''Franklin:''' Nilknarf.
** At dinner with the family:
--->"Oh, son, if I've said it once I've said it a thousand times...Who ''are'' all you people?"
** His recollection of his first date was himself in a [[{{Popeye}} 1930's black and white rubber hose cartoon.]]
** His family try to write this off as senility, but it's made clear he's been like this for a long, long time.
-->'''Jay:''' ''(To a dinner guest)'' My father had a stroke a few years ago.
-->'''Eleanor:''' ''(Bluntly)'' He didn't really. We just say that to explain his personality.
*** According to the video reel from "Frank And Ellie Gets Lost", he became this way after having his first taste of alcohol at his wedding in 1955.
* ComicallyMissingThePoint: Goes hand-in-hand with his CloudCuckooLander status. Such as hearing Jay's RousingSpeech of "If the movie stinks, don't go" and interpreting it as "If the movie stinks, do-si-do".
-->'''Jay:''' Dad, for the last time, are you sure you want to run for Vice President?
-->'''Franklin:''' {completely serious} Jay, can I do a worse job than Spiro Agnew? Or Aaron Burr? Or William Rufus [=DeVane=] King? He died in Cuba six weeks after being sworn in!
-->'''Jay:''' Wow. Maybe you do know what you're doing.
-->'''Franklin:''' {He slips a nylon sock over his head.} Yeah! Now, let's rob that bank!
* DrinkOrder: Franklin is always seen with a glass of brandy in his hand. Even when the glass was shot out of his hand, he had another one in his other hand.
* DrivesLikeCrazy: Only because he sees the road as a crazy game of ''Franchise/DonkeyKong'' where his car horn is the jump button and he needs to swerve wildly to avoid barrels.
* JumpingOutOfACake: Franklin jumps out of Jay's birthday cake in the second season's opening credits.
* NoCelebritiesWereHarmed: Modeled after UsefulNotes/FranklinDRoosevelt, sharing his name and former office of New York governor.
* OfficialCouple: With Eleanor.
* SleepingSingle: Thanks to twin beds and Eleanor protecting hers with barb wire and dobermans.
* TalkativeLoon

!!Eleanor Sherman (née Wigglesworth)
!!!!!!Voiced by Judith Ivey

* CloserToEarth: Subverted. Eleanor is sane and wise, but she's also shown herself to be rather spiteful and cold-hearted.
* KillThePoor: Jay's mother wants to blast the poor into outer space. She even wrote a book ("Why The Poor Should Be Shot Into Space.")
* NoCelebritiesWereHarmed: Elenor is named after Franklin Roosevelt's wife Eleanor Roosevelt. Her voice also resembles that of Creator/KatharineHepburn.
* OfficialCouple: With Franklin.
* RichBitch: Elenor shows this on occasion.
* SleepingSingle
* SugarAndIcePersonality: Despite Eleanor's austere demeanor, she does show instances of having a heart.

!!!!!!Voiced by Brenda Vaccaro (season 1) and Rhea Perlman (season 2)

* FlorenceNightingaleEffect: Ardeth had this when she first met Jay while he was in traction. [[AndIMustScream That all changed when the bandages came off.]]
* {{Jerkass}}: Towards Jay.
* OneHeadTaller: Inverted. Ardeth is taller than Jay and she doesn't even like him.
* TheResenter: Towards Jay and their marriage. This doesn't affect her parenting of Marty, however. She even goes as far as to admit to Jay's face that they've both raised a great son after Marty becomes the talent-show star with his belly virtuoso act, implying she doesn't completely resent Jay.

!Other Characters

!! Duke Phillips
!!!!!!Voiced by Charles Napier

* BadAssBaritone: Courtesy of Charles Napier.
* BadAssMustache
* BigFancyHouse
* GeorgeJetsonJobSecurity: If Duke hasn't fired Jay for the episode, then he's threatening to pull him off the air.
* {{Hunk}}
* {{Jerkass}}
* JerkWithAHeartOfGold: Has shown instances of this. One example is when Alice had problems enrolling Penny in preschool, Duke builds his own preschool for Penny to attend. Though in all he did this on a dare. He also becomes dismayed to the point of desperation whenever Jay temporarily leaves the network.
* TheNicknamer: For Jay.
* NoCelebritiesWereHarmed: Duke is modeled after Ted Turner.
* OOCIsSeriousBusiness: When one of his employees is really in trouble, he doesn't yell; he's nice to them.
-->'''Duke:''' Hello, handsome! ''(Kisses Jay on the top of his head)'' How's my special little guy?\\
'''Jay:''' That's it, I'm doomed!
* ShamelessSelfPromoter:
** He built "Duke Phillips Hospital," which includes a giant statue of himself chanting "All hail Duke. Duke is life."
** While campaigning to be President for the '96 election, Duke flashed messages of "VOTE FOR DUKE" in the middle of an airing of ''Coming Attractions''.
* [[spoiler:TheyDo: Duke marries Alice's sister Miranda at the end of "Dukerella."]]

!! Jeremy Hawke
!!!!!!Voiced by MauriceLaMarche

* UsefulNotes/AustralianAccent
* ChickMagnet: No matter what he does, he attracts women. He's tried not shaving, not bathing, and talking in a goofy voice, but none of it stopped women from being attracted to him.
* HeterosexualLifePartners: With Jay.
* {{Hunk}}
* LandDownUnder: Jeremy and Olivia's country of origin.
** Bonus points for Olivia actually singing it in the shower.
* NoCelebritiesWereHarmed: Jeremy is a mix of Creator/MelGibson and Paul Hogan.
* OddFriendship: With Jay. He's an actor, and Jay's a critic, one who doesn't like most of his films. According to him, Jay's the only decent person he's met in America.
* OlderThanTheyLook: Jeremy is 43 years old.
* ShirtlessScene

!! Doris Grossman
!!!!!!Voiced by Doris Grau

* DeadpanSnarker
* MustHaveNicotine: Doris is hardly ever seen without a lit cigarette in her mouth. Duke once snatched one out of her mouth in an attempt to make her quit smoking, only for a new lit one to immediately pop out of it, with a cash register "Ka-CHING!" sound effect. He repeated the act a few more times, only for the same result to happen every time.
--> '''Doris:''' I can do this all day.

!! Alice Tompkins
!!!!!!Voiced by Park Overall

* BettyAndVeronica: Alice was the Betty to Olivia’s Veronica for Jay's Archie in "Lady Hawke."
* DontYouDarePityMe: Jay tries to anonymously slip money under Alice's apartment door to prevent her from getting evicted (he actually mistakenly slipped the money in the apartment of the [[GoingPostal "crazy postman"]] across from hers). Alice finds out about it and is not pleased about being given charity. Jay then offers her a job to be his personal assistant. At first she doesn't want to take the job because he feels sorry for her, but then decides to take it.
* GirlNextDoor: She has a plain but sweet appearance. Her personality is also very warm and pleasant.
* TheGloriousWarOfSisterlyRivalry: Alice and her SouthernBelle sister Miranda.
* LoveConfession: To Jay near the end of "Lady Hawke."
* NiceGirl
* OfficialCouple: With Jay in the second season.
* SealedWithAKiss: With Jay at the end of "Lady Hawke."
* TomboyAndGirlyGirl: Alice and her sister Miranda.

!! Penny Tompkins
!!!!!!Voiced by Russi Taylor
* CheerfulChild
* ChildrenAreInnocent
* CousinOliver
* TheCutie

!! Vlada Veramirovich
!!!!!!Voiced by Nick Jameson

* AlliterativeName: '''V'''lada '''V'''eramirovich.
* AmbiguouslyGay
* DemotedToExtra: In the webisodes.
* FalseFriend: Vlada to Jay. He's honest about it, though.
-->'''Vlada:''' I love you, too!
-->'''Jay:''' Oh, you just love my money.
-->'''Vlada:''' This is true, but it is a love that will never die.
* FunnyForeigner
* TheLoinsSleepTonight: Apparently, Vlada's [[UnusualEuphemism souffle hasn't risen in years]].
* ShoutOut: Vlada is from [[RockyAndBullwinkle Pottsylvania]].

!! Zoltan Veramirovich

* AmbiguouslyGay
* FunnyForeigner: While Vlada doesn't quite fit this, his son [[https://www.youtube.com/watch?v=5EcaGvvhIBo Zoltan's performance in the UN Talent Show]] runs on this.
-->'''Zoltan:''' Hello. I would like to dance and sing my country’s national anthem. ''*Singing*'' [[AsLongAsItSoundsForeign Eepee-Teepee Peepee Poopee.]]
-->''*Audience laughs*''
-->'''Vlada:''' You don’t understand. He’s singing of all the people who died in the earthquake, fire and famine of 1805.
-->''*Audience is successfully shamed*''
-->'''Zoltan:''' ''*Glares, then sings*'' Eepee-Teepee Peepee Poopee.
-->''*[[CrossesTheLineTwice Audience laughs]]*''
* ShoutOut: Zoltan is from Pottsylvania.
* {{Transsexual}}: An alleged remark made about him by Mangosuthu when introducing him at a talent show.
-->'''[[JerkAss Principal Mangosuthu]]''': And now the boy who used to be a girl - Oops, that ''used'' to be a secret.

!! Shackleford
!!!!!!Voiced by MauriceLaMarche

* BurnBabyBurn: Said word for word as the Sherman Estate goes up in flames due to Franklin leaving the stove on in one episode
* ButtMonkey: Is often subjected to Franklin's whims, such as being smacked over the head with a guitar while Franklin was acting as El Kabong. He's also had to clean Jay's clothes from time to time, which is presented as a punishment in itself.
* DeadpanSnarker
* {{Expy}}: Modeled after the butler character Hobson from the 1981 film ''Film/{{Arthur}}''.
* HiddenDepths: Has a knowledge of and love for various rock and roll musicians, apparently having worked for them in the past.
* TheJeeves
* ServileSnarker
* StealthInsult: Shackleford refers to Jay as "Adopted Master Jay," but in this case he says it right to Jay's face.
** In "Every Doris Has Her Day," after finding out Doris may be his mother, Jay tells him his adoption jibes can't hurt him anymore.
-->'''Shackleford:''' ''(with a tear in his eye)'' They can't?

!! Principal Mangosuthu
!!!!!!Voiced by MauriceLaMarche

* BrutalHonesty
* HeliumSpeech: When a helium leak occurs offscreen, Mangosuthu is heard talking like this.
* TheHyena: He's known for letting out big laughs, sometimes at people's expense.
* {{Jerkass}}

!! Jennifer (webisodes only)
!!!!!! Voiced by Valerie Levitt

* OneHeadTaller: Inverted. Jennifer is taller than Jay.
* ReallyGetsAround: In webisode 2, Jennfier says to Jay that "It's so hard to turn (men) away," and reveals after she has sex with them, [[EveryoneLovesBlondes they become "fixated" with her afterwards]]. This is probably the reason she has quite a lot of children (revealed in webisode 8).
* ReplacementScrappy: She replaced Doris as Jay's Makeup Lady and Alice as Jay's girlfriend. Also, the entirety of Jay's supporting cast are not present either, with the exception of Vlada, and even he only appeared in the fourth of the ten webisodes. Jennifer is far less developed as a character than Alice, Doris, or any of the other characters, although that could be somewhat attributed to the inherent limitations of the new format. [[invoked]]