A list of characters from the LightNovel, Anime, and Manga series ''LightNovel/SpiceAndWolf''.

----


!!Kraft Lawrence
->'''Voiced by:''' JunFukuyama (Japanese), JMichaelTatum (English)

A traveling merchant. After finding Holo in his cart, he agrees to allow her to travel with him to her home, Yoitsu.
----
!!!Tropes associated with Lawrence:
* AchillesHeel: Holo notes that his business savvy fails him around women because he can't tell when they're lying to him.
* AlmightyJanitor: Lawrence ends up running rings around entire companies, forging business agreements between nobles and company executives, and standing up to the all-encompassing Church. The things Lawrence has done could have meant the difference between life and death for entire cities. And yet, Lawrence is nothing more than a "lowly traveling-salesman."
** Due to odd circumstances, Lawrence ends up flying under the radar all the time since to get noticed or respected at all in the business world requires some sort of power play, while Lawrence usually uses what means he gains to get the hell out of Dodge and see Holo on her way to Yoitz.
* AmazonChaser: Despite Holo's insistence that he likes women who are 'weak and vulnerable' he falls for the one who gives him no end of grief and can turn into a BigBadassWolf.
* ChessMaster: In the 9th and 10th books, Lawrence relays his belief that this is a weak spot with him, compared to his zest for {{Indy Ploy}}s, since all his experience is in small scale one on one deals, compared with some younger merchants brought up into business management. He outdoes them regardless, [[ThePowerOfFriendship once Holo and Cole do some footwork]].
* ChickMagnet: Seems to draw the attention of at least one girl ''besides'' Holo in ''nearly every arc''.
* CrouchingMoronHiddenBadass: It's never really highlighted, but the pictures in the novels (anime and manga less so) show him to be a pretty big dude. And every single physical confrontation he gets into ends very quickly. He's not a violent man by any means, of course.
* CurtainsMatchTheWindow: He has grey hair because he leads a stressful life.
* DeathGlare: Season 2, Episode 4.
* DistressedDude: More often than not. Holo makes fun of him for having to save him instead of the reverse.
* DoomMagnet: Following his encounter with Holo he can never seem to get out of trouble or dangerous situations. Holo lampshades it.
* DudeNotFunny: InUniverse: He gets upset when Holo starts making jokes about wolves eating humans and snaps at her to stop it since he's seen it before. A depressed looking Holo eventually responds that wolves basically fear humans and also fail to understand them, leaving them unsure of how to behave around them.
* FearIsTheAppropriateResponse: Is petrified when he first sees Holo's true form. It nearly costs him their friendship.
* GuileHero: Uses his business skills and connections to solve many problems. Almost all problems, as a matter of fact, and it's a point of pride for him.
* [[spoiler:HappilyMarried: To Holo at the end.]]
* HeroicSelfDeprecation: He has zero self-esteem. And quite possibly a lot less than that. One of his biggest flaws is that he can be discouraged by anything he might perceive is out of his league. At which point Holo is likely to bite some sense into him.
* HonorBeforeReason: Played with. He never deliberately cheats anyone but he will gleefully blackmail someone that he catches trying to cheat ''him''. He normally avoids smuggling because there's too much risk, not because of a sense of fair play or morality. Ultimately played straight: "I want to make sure we can still live with ourselves at the end of the day!" [[spoiler: Lumerio trading company tried to kill him during a deal and the only reason he didn't run off with all their investment in the deal is because they would go bankrupt.]]
* [[spoiler:HotDad: At the end.]]
* IGaveMyWord: "I am merchant; my word is my bond." Justified in that a dishonest merchant will go out of business or get beaten to death.
* IKissYourHand: This is how he teases Holo. The gentlemanly nature of the act makes her blush.
* IndyPloy: Lawrence's single greatest strength is the ability to get on the ground and adapt to situations, by his own estimation.
* IntrepidMerchant: A one man traveling business is dangerous.
* KnifeNut: He's pretty quick to pull it out, and he sleeps with it too.
* NoSocialSkills: Downplayed in the anime, but in the light novels, he's forgotten how to make and hold onto real, non-business related friends. He's also literally forgotten how to interact on a personal level with people by the beginning of the series, due to the amount of time he spends traveling (Lawrence is later shown to have worked non-stop for the last seven years, his inhuman single-mindedness causing him to become completely disassociated from most aspects of normal life). He's created a salesman persona that he defaults to in all situations, sales related or not. On the plus side, he's an incredibly tactical thinker and he lacks bias, which gives him good judgment and clear sight. The only reason he pulls away from this is because Holo pisses him off so goddamned much that he has to break out of those habits so he can adequately express his frustration.
* NiceGuy: Played with in that he is extremely pragmatic and occasionally ruthless. On a personal level, though, he is never anything but well-mannered and kind, and he truly hopes no one is actually harmed by his work.
* NonActionGuy: Holo is initially disappointed in Lawrence for being this, but doesn't object when he points out that things worked out nevertheless. As time goes on though there have been a couple aversions out of necessity, and he does carry a dagger at all times. Early on, he gets stabbed while defending her, then knocks out the stabber.
* PermaStubble: His facial growth is perpetually a more than a few days without a shave yet a couple weeks from becoming a full on beard.
* PreAsskickingOneLiner:
-->'''Lawrence''': Before you ask forgiveness, you should repent for how you live!
* SpannerInTheWorks: The 9th book is one long deconstruction of the trope as Lawrence struggles to pull himself out of the machinations of his very powerful boss and his very powerful boss' very powerful opponent, Eve. [[spoiler: He does it though, and he impresses them both.]]
* WhatTheHellHero: Chewed Holo out for shredding the clothes she borrowed from him when she first transformed into her [[BigBadassWolf true form]] to save him. Doubles as a subtle FreakinessShame as she was about to abandon him, thinking he would be too afraid to travel with her.
* XanatosSpeedChess: Lawrence outdoes ''everybody'' in this regard. His ability think quickly and in great complexity is matched only by his skill in selecting simple solutions to multiple problems. What he requires are possibilities and a wider context, though, and he is limited when he can only plan ahead.
* [[YouGottaHaveBlueHair You Gotta Have Gray Hair]]: Wouldn't be unusual for a man in his fifties, but Lawrence is in his twenties. By all accounts, he's had a stressful life.

!!Holo
->'''Voiced by:''' AmiKoshimizu (Japanese), BrinaPalencia (English)

A wolf spirit who hides in wheat. After watching over a town for several hundred years she leaves after they develop new agricultural methods and convert to a new religion, considering herself no longer needed.
----
!!!Tropes associated with Holo:
* AintTooProudToBeg: Extremely reluctantly gets down on her knees to plead safe passage from a young male wolf deity, well out of eyesight of Lawrence.
* AntiquatedLinguistics: In the dub, Holo uses a mild form that doesn't use contractions.
* BigBadassWolf: Her true form is a wolf roughly the size of an elephant.
* BigEater: Holo loves to glut herself on food and [[HardDrinkingPartyGirl alcoholic drinks]] at every opportunity, to the extent she's made herself sick with bellyaches and hangovers more than once. Lawrence [[LampshadeHanging notes]] at one point in the manga that [[JustifiedTrope it's all going into the giant wolf form's cavernous stomach]], and furthermore, [[FridgeBrilliance Holo's lupine instincts are to feast on any available food, no matter if she's actually hungry, to have a stockpile of fat for times of famine]].
* ChessMaster: As a wolf, she is naturally tactically minded, and she supports Lawrence with advice this way. She lacks Lawrence's almost encyclopedic knowledge of the world and is unfamiliar with many aspects of the human realm though, so her impact in that regard is blunted.
* ClingyJealousGirl: While she doesn't like shepherds in general because they drive wolves away, she really doesn't like Nora, especially when Lawrence seemed to be getting a little too friendly with her.
* CuteLittleFangs: She's a wolf.
* CuteMonsterGirl: Whilst in what passes as human form for her.
* DeadpanSnarker: Makes fun of Lawrence's awkwardness and the oddities of humans.
* DespairEventHorizon: Crosses this when she discovers [[spoiler: Yoitsu was destroyed a long time ago, although she recovers after venting at Lawrence.]]
* DoesNotLikeShoes: Not always, but she does go barefoot a lot.
* DistressedDamsel: Zigzagged all over the map;
** For one she likes to [[DiscussedTrope role play this to tease Lawrence]], knowing how often he fits the role instead.
** In the first anime arc Medio Trading Company captured her to [[IHaveYourWife use her as leverage against Lawrence.]] Though it was more like PlayAlongPrisoner because she was hoping for RescueRomance.
** Inverted in the second arc, where Lawrence was in danger of bankruptcy. She saved him ''twice'', first with a money-making idea and as a BigBadassWolf
** In the third arc, she told Amarty that she was captured by Slave Traders and Lawrence rescued her as a means of explaining why they traveled together. He thought she was a straight example and vowed to free her from ''Lawrence'' by paying her debt to him.
* TheFogOfAges: She doesn't remember a lot of her early life before becoming the patron of Pasloe. She doesn't even remember where Yoitz really is apart from a vague 'up north' nor the path she took to Pasloe in the first place.
* GuileHero: The Wise Wolf is much more cunning than all the infant humans.
* [[spoiler:HappilyMarried: To Lawrence at the end.]]
* HardDrinkingPartyGirl: Lawrence often complains that she drinks all their profits. She becomes much livelier when drunk.
* HatesBeingAlone: She's apparently been alone for many centuries by the time she meets Lawrence and the lack of companionship has left its mark on her, which is why Lawrence is taken aback when Holo [[spoiler: suggests they go their separate ways]] in the fourth arc of the anime.
* HelloNurse: Aside from Lawrence, she attracts Amarti, a young boy, and one brewer remarks that her beauty is worth buying her so much alcohol.
* HimeCut: Holo. An unusual example in that she's the equivalent to a Caucasian. It gets messed with in various ways as the series wears on, but it's still depicted as such in art about as much as she is naked. She certainly has the personality for it.
* [[spoiler:HotMom: At the end.]]
* IAmAHumanitarian[=/=]JustEatHim: She swallows one of the Medio Trading Company's hired thugs to protect Lawrence, although [[SubvertedTrope she later vomits him back up]], and was about to eat Yarei/Chloe before Lawrence begged her to stop. She doesn't like to talk about it, but there are implications she's really eaten people in the past, and she has made threats to eat people who annoy her or threaten Lawrence.
* JerkWithAHeartOfGold: There's no other way to put it. She has an incredibly good heart and she'll help just about anyone who requests it, but she is very cruel, she likes to be cruel, and she will purposefully try to humiliate and make people suffer if she feels they are worthy in some way. It's a roundabout version of encouragement on her part, and it's described as being a fusion of her hyper-aggressive Alpha-wolf mentality and her affinity as a Goddess for appraising and testing her followers. She's unapologetic about it and won't let up, though.
** Lawrence seems to be one of the few people who has pushed back in some way, hence her fascination with him.
* LargeHam: When she role-plays, she ''really'' gets into it.
* LegalJailbait: Holo's human form is explicitly described in every adaptation as that of a ''fifteen'' year old girl in every sense of the word.
* LivingLieDetector: Thanks to her wolf ears, and takes pride in it.
* LittleBitBeastly: Holo's guise of a human girl is spoiled by the fact she retains her lupine ears and tail. She can hide them for brief periods to completely pass as a human.
* MagneticGirlfriend: In Season Two, Holo deliberately rubs her scent on Lawrence to "mark" him as her companion and chase a bar girl away. As said girl explains, it backfires and now that he has Holo's scent on him and has admitted that she's his "companion", he is instantly [[ChickMagnet more desirable than usual]].
* ManicPixieDreamGirl: Holo is less manic than other examples. She enriches the life of the once single-minded Lawrence while still maintaining her own identity.
* MasochismTango: If later books are to be believed, Holo fell pretty hard for Lawrence rather early in the series, with Lawrence beginning to reciprocate later. Holo suddenly gets gun-shy because of the life-span thing and that being with Lawrence for more than a year or so will bankrupt him, and she tries not to get too attached and enforces this trope. Lawrence kind of thinks it's immature and unwise given how close they are as friends if nothing else, but he goes along with it because he feels pushing this issue is one of the few things that could truly jeopardize their entire relationship and he's not going to touch something like that with a ten-foot pole.
* MasterOfTheMixedMessage: Lawrence has trouble figuring out where he stands with her from day to day.
* NiceHat: It hides her ears.
* OneWingedAngel: A heroic example, as she can transform from a humanoid girl into an elephant-sized wolf (and vice versa) by consuming blood or wheat.
* RapunzelHair: It falls to her waist. In the final anime arc, Eve says it will help [[spoiler: convince a local trading company that she is nobility and worth pawning.]]
* ReallySevenHundredYearsOld: Looks like a cute young wolf girl, but has the shrewdness and cunning of a person with several hundred years of existence.
* RedEyesTakeWarning: No one else in this setting has red eyes except the wolf goddess.
* RescueRomance: Discovering that Lawrence was unable to fulfill this fantasy for her was a big disappointment.
* RoaringRampageOfRevenge: Is not shy about resorting to her wolf form if Lawrence is in danger or has been hurt, as Yarai/Chloe and [[spoiler: Liebert]] found out. She once threatened to destroy an entire city to get back at a trading guild for tricking Lawrence, and would have gone after [[spoiler:Eve]] for betraying and attacking Lawrence as well, but he talked her out of it.
* ShamelessFanserviceGirl: Since Holo is a wolf, she isn't worried about clothing on a fundamental level and isn't all that shy about doffing her clothing entirely if she thinks the occasion calls for it. Lawrence is generally collected and chivalrous about it, true to his pragmatic nature.
* TheTease: Loves to verbally spar with Lawrence about their relationship. Although she can sometimes catch him flat-footed when she puts on the {{Moe}}, Lawrence becomes quite capable of giving as much as he gets as he gets used to her.
** One of the books describes a past encounter with an eleven year old boy, and she pulls this trope on him.
* TrademarkFavoriteFood: Apples; she once gorged herself on them.
* {{Tsundere}}: Yes. Type A; she can be affectionate, abrasive, and abrasively affectionate.
* UnusualEars: She possesses wolf ears, which are very expressive.
* ViolentlyProtectiveGirlfriend: Mugging Lawrence is invitation for her to devour the offender.

!!Yarei
A young man who lives in Pasloe and who later betrays Lawrence and Holo to the Medioh Company and the Church. He is replaced by Chloe in the anime.
----
!!! Tropes associated with Yarei
* BitchInSheepsClothing: Seems quite nice when introduced.
* DistaffCounterpart: Is replaced by Chloe in the anime.
* ManipulativeBastard: Masterminded the silver coin plot along with the Medioh Company.
* OhCrap: When Holo was about to eat him.
* RageAgainstTheHeavens: Tries to turn Holo over to the church because of her "capricious" nature in regards to aiding the harvest.
* ReasonYouSuckSpeech: Delivers one to Holo about how Pasloe no longer needs her due to advances in technology.
* WeCanRuleTogether: Tries this with Lawrence, and then tries to have him killed when he is refused. [[ViolentlyProtectiveGirlfriend Big mistake]].

!!Chloe
->'''Voiced by:''' KaoriNazuka (Japanese), JamieMarchi (English)

A young woman who lives in Pasloe. She's known Lawrence since she was a little girl and is following in his footsteps as a merchant. She only exists in the anime and replaces Yarei as 'the friend from Pasloe'.
----
!!!Tropes associated with Chole
* BitchInSheepsClothing: Introduced as a NiceGirl, but she's really quite vicious.
* [[spoiler: {{Chessmaster}}: That silver devaluation plot? All ''her''.]]
* DistaffCounterpart: To Yarei from the manga, and to Lawrence.
* FieryRedhead: Inverted. She's always cool as a cucumber. [[spoiler: Unless Holo transforms and mauls her henchmen, then she's hysteric.]]
* GirlishPigtails: A hint at her remaining immaturity.
* GenderFlip: Plays the same role as Yarei from the manga.
* HotForTeacher: She's in love with the man who taught her everything she knows about the merchant industry.
* OhCrap: When Holo is about to eat her.
* RageAgainstTheHeavens: Considering Holo was Pasloe's patron deity until the story began, a girl from Pasloe attempting to burn her can be seen as this. [[spoiler: Later exclaims that she thinks ''all'' gods are cruel.]]
* SheIsAllGrownUp: Invoked in her attempt to convince Lawrence that she was no longer the little girl he knew.
* WeCanRuleTogether: How she attempted to lure Lawrence away from Holo in the first arc; 'We can open a shop together'.

!!Nora Arendt
->'''Voiced by:''' MaiNakahara (Japanese), LeahClark (English)

A shepherdess Lawrence and Holo meet on the way to Lubinhegin.
-----
!!!Tropes associated with Nora:
* AllOfTheOtherReindeer: She is feared by the other townsfolk due to her being a shepherd and successful despite being forced ever further afield. The better she is at her job, the worse it gets.
* BadassDamsel: Lawrence comments on how frail she appears, but she regularly travels through a forest that ''knights'' are afraid to enter. She also stares down Holo's wolf form without flinching.
* BewareTheNiceOnes: She may look like a weak shepherd girl, but Holo admits there is much more to her than meets the eye.
* BitchInSheepsClothing: She really is a NiceGirl, but Holo [[DiscussedTrope discusses with Lawrence]] that she's a 'bold sheep' or 'a different animal entirely' that wears sheep skin.
* DoesNotLikeShoes: Strange considering she works in the field and adds more fuel for the 'pagan wizardry' she's accussed of. Then again, it could be she can't afford them.
* GoodShepherd: Puns aside, she used to work at a convent caring for the poor. She's still very devout.
* InnocentBlueEyes: She's sweet and shy but Holo insists otherwise.
* LuminescentBlush: Practically her default expression in the manga.
* SaintlyChurch: One of the few sympathetic members. The Church isn't being malicious (for once); the business they give her is charity on their part, and they just can't find safe or rewarding work for her.
* WorthyOpponent: Holo, speaking as a wolf, thinks of her as such. If she weren't acting as a traveling merchant she said she would kill Nora before she became a better shepherd than she already was.

!!Diana Rubens
->'''Voiced by:''' AkenoWatanabe (Japanese), ColleenClinkenbeard (English)

An keeper of old tales that Lawrence and Holo meet in Kamersun.
----
!!!Tropes associated with Diana:
* {{Alchemy}}: She can create [[spoiler: pyrite]] at least.
* DarkIsNotEvil: She wears all black, could be accused of being a witch, lives in a dark and unpleasant area of town, but is actually quite nice.
* EeriePaleSkinnedBrunette: Subverted, see above.
* TheFace: She represents the Alchemist's Quarte to the rest of the city, arranging deals and such.
* RapunzelHair: Like Holo her hair is long, possibly refering to her status of authority in the alchemists region
* [[spoiler: ReallySevenHundredYearsOld: She's a goddess like Holo.]]
* SpellMyNameWithAnS: Is it Diana, Dianna, or Deanna? Nobody agrees.
* [[spoiler: VoluntaryShapeshifting: Actually a bird goddess.]]

!!Fermi Amarty
->'''Voiced by:''' SaekoChiba (Japanese), Ryan Reynolds (English)

A young merchant our merchant couple meet in Kamersun.
----
!!!Tropes associated with Amarty:
* HairOfGoldHeartOfGold: He thinks he's a Knight in Shining Armor and lives up to this standard.
* ImprobableAge: He's a teenager and more successful than merchants with years more experience.
* IntrepidMerchant: Like Lawrence, he's a one man business.
* KnightInShiningArmor: What he thinks he is, and he's determined to rescue Fair Lady Holo from her debt.
* LadyAndKnight: Thinks he is just the White Knight to serve and protect Bright Lady Holo.
* LoveAtFirstSight: When he saw Holo one could hear the 'Hallelujah's going off in his head. Naturally, she had fun charming him with her TheIngenue act.
* RomanticFalseLead: He competed with Lawrance for Holo's affections.
** HopelessSuitor: Holo played with Amarty's affections to get Lawrence a chance to make money, and berates Lawrence for not trusting her more.
* SpellMyNameWithAnS: His last name is spelled Amati in the light novels' English translation.

!!Fleur "Eve" Bolan
->'''Voiced by:''' RomiPark (Japanese), StephanieYoung (English)

A merchant Holo and Lawrence meet in the port city of Lenos. She pulls the two into a money-making scheme, [[spoiler:but betrays Lawrence and takes the money herself]].
----
!!!Tropes associated with Eve:
* {{Bifauxnen}}: She has everyone convinced she's a guy. :
* [[spoiler: DeathSeeker: Her plan with Lawrence is sucidial because it will bring the full wrath of the local church. Lawrence suspects this is the point.]]
* FanNickname: [[VideoGame/TheLegendOfZeldaOcarinaOfTime Sheik.]]
* {{Foil}}: Contrasts with Lawrence by being a similar lonely, goal-driven traveling merchant -- but she doesn't have a partner like Holo for company and clearly feels bitter about it. While Lawrence learns to value his relationship more than profit, Eve's drive for success becomes obsessive and dangerous. Also, similarly to Holo, she has to cloak her identity, though because she's a woman rather than a pagan deity.
* [[spoiler: KnifeNut: Tries to murder Lawrence with a cleaver and a dagger when she thinks he's backing out on the deal, and then when she realizes he's figured her scheme out. She resorts to knocking him out and taking his share of the money.]]
* [[spoiler: MuggingTheMonster: Indirectly: after she tries to kill Lawrence and then robs him of his share of their deal, he has to talk Holo out of going OneWingedAngel and hunting her down.]]
* OneManArmy[=/=]PersonOfMassDestruction: It's not clear at first, but she runs a rather large trading company. The catch is, she's the only person in it. Using a network of contacts that she's somehow skillfully centered on herself [[spoiler: as well as lingering connections due to her own noble blood]], she is on her own is able to bring to bear the full resources and political and economic clout of a small nation at will. She just needs time to write a letter or two, and representatives of other companies nearby to manipulate to do her bidding. Unfortunately, this also means that the entire company can be stalled fairly easily if she's caught in a bad situation on a personal level (when she first meets Lawrence, she is also in a certain financial situation that for a few finicky reasons her many connections can't get her out of).
* RebelliousPrincess: The daughter of a nobleman, but ran off. [[spoiler: She was in fact married off, and after the husband was killed either by her or his own hand after financial ruin, she stole some money and remade herself as a merchant.]]
* SpellMyNameWithAnS: Due to being a {{Bifauxnen}} and the different pronunciation, some assumed she went by the more masculine "Abe" as a merchant.
* WholesomeCrossdresser: She pretends to be a man because no one would take her seriously "in a frilly pink dress and make up."

!!Cole Todd

Introduced in the sixth book (immediately after the anime ends), Cole is a traveling student fallen on hard times. Cole reaches out to Lawrence in desperation, and to his surprise is taken on board by him and Holo. Cole intends to study church law so that he may climb to a position from which he may defend his and other pagan villages. He joins Holo and Lawrence in their travels.
----
!!!Tropes associated with Cole:
* TheSmartGuy: He's only thirteen, and his education is fragmented, but he's a fast learner and a quick thinker, and he excels under Lawrence's tutelage. Lawrence believes Cole to be smarter than him, though his lack of experience makes this not at all apparent.
* ShipperOnDeck: He assumes that Lawrence and Holo are lovers, which isn't unreasonable, but he gets really confused when they don't actually do anything with each other except flirt (they're in the middle of a weird MasochismTango because Holo's too scared to confront the fact that they won't be together forever). The poor kid tries so hard to help save what he sees as a sinking marriage.
* UndyingLoyalty: He cares more for Lawrence than he does for Holo. Which is saying something, because Holo has Cole whipped even worse than she does Lawrence.
* TheWatson: One of the first things he does is get some coin-shipping info dropped on him for the reader but its later a plot point that he uses this info to uncover something of a conspiracy on the side. His role is mostly to do intel gathering, since as a profession, students are sort of like professional beggars-cum-conmen (though Cole kind of sucks at that before he meets Lawrence) and he's ideally placed for that sort of thing. He's also the resident church expert.
* WideEyedIdealist: In an interesting twist, Cole isn't so much as naive as he is inexperienced (he never figured out how to beg properly as a student, so his relatively harsh life has jaded him just a little). It's Lawrence's kindness that opens him up to the realities of altruism, and he encourages Lawrence to be that way whenever he can.