!!Marnie [=McBride=]
An eleven-year old Scottish-American girl who lost her mother to cancer, before moving to Edinburgh with her father Ross. On her eleventh birthday, she receives the Shoebox Zoo from a mysterious shopkeeper, and can magically bring them to life. She is actually TheChosenOne of a prophecy to find Michael Scot's prized Book of Forbidden Knowledge. However, [[RefusalOfTheCall she refuses the call]], unwilling to take on such responsibility. Mostly moody and angsty throughout the series, but with good reason.
* AlliterativeName
* {{Angst}}: Poor Marnie goes through some trials. Her mother dies of cancer three months prior to the series' events, and her father Ross whisks her away from her home in Colorado to Edinburgh in a matter of weeks. Marnie's grief is a major part of the series' narrative, going through the [[FiveStagesOfGrief five stages]] to tearjerking lengths and takes a walk on TheDarkSide for a while. Also doubles as AgeAppropriateAngst.
* BecauseDestinySaysSo: Often reminded it is her destiny to find the Book, something which Marnie is not thrilled by.
* BigNo: [[spoiler: During Wolfgang's death, and when Toledo steals the Book from her.]]
* ButNowIMustGo: [[spoiler: At the end of the series, Marnie leaves the Shoebox Zoo in the American junk shop her mother found them in years ago, so other people can inherit them.]]
* TheChosenOne: Michael's 1100-year old prophecy predicted she would find the Book, based on the significance of her birthday ([[SignificantBirthDate 11/11/11/11]]).
* ComingOfAgeStory: Described by the narrator as to become "older and much, much wiser". Marnie has to make a lot of difficult, adult decisions in her quest, and has to deal with her grief as well.
* DeadpanSnarker: Quite a lot.
* DespairEventHorizon: Her desire to see her mother again takes her for a walk on TheDarkSide.
* DreamingOfThingsToCome / DreamingOfTimesGoneBy: Marnie has dreams of the past in the first season, and dreams of the future in the second.
* FaceHeelTurn: [[spoiler: Corrupted by the Book's dark magic and driven by her own grief, Marnie turns evil with the plan to resurrect her mother and performs a lot of cruel acts. She eventually has a HeelFaceTurn after having a talk with Ross.]]
* FireForgedFriends: With the Shoebox Zoo and Kyle.
* FishOutOfWater: Doesn't take moving from American to Scotland well.
* TheHero: As chosen by an eleven-hundred year prophecy.
* HeroicBSOD: [[spoiler: When Toledo snatches the Book before Marnie's eyes, and she ends up taking her grief-stricken despair out on Ross, though this leads to her HeelFaceTurn.]]
* HeroicSpirit: Eventually gains this trope.
* JerkWithAHeartOfGold: Marnie acts like a real bitch towards others, particularly towards the Shoebox Zoo, but this mostly stems from her angst and not wanting more weight on her shoulders. At heart she is a kind girl and becomes very wise despite only being eleven.
* LikeIsLikeAComma: She is an American teenager after all.
* MementoMacGuffin: Marnie's necklace is one of Edwin's tail feathers, once owned by her mother. It is actually magic and source for her powers in the first season, and reacts in the presence of evil.
* NoMacguffinNoWinner: [[spoiler: Marnie destroys the Book of Forbidden Knowledge to save the world, knowing it would cost the Shoebox Zoo their one chance to regain their humanity, only to learn they had made the decision anyway.]]
* PerpetualFrowner: Often moody and bothered by the quest, and her mother's death has not helped her mood.
* RainOfArrows: Uses the Bow of Wisdom and Arrow of Truth to destroy the Book, firing the arrow over a waterfall to magically hit it.
* RefusalOfTheCall: Takes half the first season and chats with both Michael Scot and Toledo to convince her to do her duty.
* ScrewDestiny: Really doesn't want to be a hero, and decides to take a neutral stand in the last episode of the first season which ultimately works in her favour.
* ShutUpHannibal: Told both Michael and Toledo where to stick it.
* StockSuperpowers:
** BlowYouAway: Blows out a gust of wind from her mouth to send the toys back into their shoebox.
** DetectEvil: Her magical feather necklace glows when in the presence of dark magic.
** PlayingWithFire
** ShockAndAwe: [[spoiler: Disintegrates Nathaniel with lightning to reach the Book, though he survives.]]
** PsychicPowers: Possesses telekinesis and telepathy since people talk to her through her mind.
** TeleportersAndTransporters: Gains this halfway through the first season.
* WhatTheHellHero: [[spoiler: When she terrifies Becky by using her magic to revive a dead crow, sealing Bruno into a rock, framing Kyle for stealing the Arrow of Truth, torturing Wolfgang's spirit, trying to resurrect her mum, disintegrating Nathaniel. Yeah, Marnie does quite a lot of bad things in the second season, but has a HeelFaceTurn and becomes TheAtoner.]]
* WhenSheSmiles: Mostly moody and grief-stricken, when Marnie smiles, it is quite a delight.
* WiseBeyondTheirYears: According to the Storyteller and Michael Scot.

!!Michael Scot
The grouchy Great Wizard of Scotland, Michael Scot is an 1100-year old mathematician, scientist, alchemist and wizard who created the Book of Forbidden Knowledge. His pride and arrogance led to turning his four students into toys after they stole the Book, and he follows a prophecy that one day a Chosen One will find the Book.
* AlchemyIsMagic: States he is both an alchemist and a sorcerer, exhibiting skills in both.
* AmbitionIsEvil: His desire to create life using the Book's magic led to the Shoebox Zoo stealing the book.
* TheChooserOfTheOne: As decided by the prophecy he creates.
* DisproportionateRetribution: Oh, boy, yeah! Michael's pride and ambition fuelled the Book of Forbidden Knowledge's dark magic and nearly corrupted him. His own son, students, and servant all stole the book to insure he did not turn evil. Michael responded by transforming his students into toys and put them to sleep for a millennia, and had [=McTaggart=] tortured, imprisoned, and then made immortal until the book was found. He still carries grudges eleven-hundred years later, but also immense guilt for his actions.
* GrumpyBear: More moody than Marnie.
* HistoricalDomainCharacter: He is based on a historical mathematician of [[http://en.wikipedia.org/wiki/Michael_Scot the same name]].
* IncurableCoughOfDeath: Develops one of these in the first season. Apparently immortality does not come with immunity to illness.
* JerkAssWithAHeartOfGold: Grouchy and blunt most of the time, but has a softer side to him, sharing his grief over Marnie's mother dying.
* TheLittleShopThatWasntThereYesterday: Michael places the Shoebox Zoo in a number of junk shops during his search for the Chosen One. Marnie finds them in a junk shop in Edinburgh, that mysteriously disappears after Michael gives them to her. It is later revealed that Marnie's mother Rosemary found them in a similar shop in Denver, Colorado when she was eleven. Her concerned mother took them back to the shop when Rosemary became a bit obsessed with them. [[spoiler: Marnie later returns the Shoebox Zoo herself to the Denver store so other people can help them.]]
* MagicStaff: A long black one. Despite being the most skilled magician in the series, he is the only character who uses a staff.
* TheMentor: Very much so. He is Marnie's mentor, but also has a beard, and wears a hooded cloak. [[spoiler: Later dies, and then comes back as a ghost.]]
* MentorOccupationalHazard: [[spoiler: Killed by Toledo in the second season, but briefly returns as a ghost.]]
* MyGreatestFailure: [[spoiler: The creation of Toledo, and being unable to save Rosemary from her cancer.]]
* {{Pride}}: Michael's FatalFlaw. His pride and desire to master alchemy, magic, and science nearly corrupted him, to the point that both his students and servant [=McTaggart=] stole the Book to prevent it from destroying him. Michael then punished them all by turning his students into toys, and imprisoning [=McTaggart=] in his dungeon for eleven years then making him immortal until the book was found. It's only centuries later does he become TheAtoner.
* [[ReallySevenHundredYearsOld Really Eleven-Hundred Years Old]]
* SpellBook: The Book of Forbidden Knowledge, which contains all of his alchemical research but also great dark magic.
* WizardClassic: Wears robes, has a beard, carries a magic staff, lives alone, associated with wisdom.
* WizardsLiveLonger: Over eleven-hundred years.

!!William [=McTaggart=]
Michael's manservant. Eleven-hundred years ago, he stole the Book of Forbidden Knowledge from his master to protect him from its evil, and shortly after it disappeared. As punishment, he was made immortal until the Book was found. By the time of the series' beginning, [=McTaggart=] works as [[TheMole a mole]] for Michael, acting as a servant for Toledo.
* BattleButler: Revealed to have learnt a couple of spells in his time.
* ColdBloodedTorture: Imprisoned and tortured in Tantallon Castle's dungeon for eleven years after stealing the Book. [[AndIMustScream And then made immortal]].
* HeroicSacrifice: [[spoiler: Fights off Toledo in the second season using Michael's staff, but is overpowered and blasted down a waterfall to his death. Doubles as a SenselessSacrifice.]]
* TheJeeves: Of the Scottish variety.
* TheMole: Works as a non-too-subtle mole for Michael while under the service of Toledo.
* NewJobAsThePlotDemands: [=McTaggart=] keeps popping up in different jobs to keep an eye on Marnie.
* OldRetainer: Been Michael's servant for centuries.
* ProfessionalButtKisser: Acts as this while in Toledo's service, but is unafraid to question his true master Michael Scot.
* ReallySevenHundredYearsOld: Made immortal by Michael til the Book is found.
* UndyingLoyalty: To Michael, and then to Marnie.
* WeaselMascot: Transformed into one by Toledo in the second season.
* WhoWantsToLiveForever: His punishment.

!!Ross [=McBride=]
Marnie's father. Ross works as a librarian at Edinburgh University Library, and struggles to care for Marnie after the loss of his wife. He remains unaware of the magical goings on around Marnie, believing her strange behaviour is due to her age or grief.
* AdultsAreUseless: For the most part, Ross is oblivious to Marnie's quest and the Shoebox Zoo, although he does note some oddities like meeting Michael several times, and even follows Marnie into her [[PortalDoor magic locker]] but is frozen in time by Toledo, yet in the second season he seems to have completely forgotten that experience. He helps Marnie with her grief in the second season.
* AlwaysWithYou: Tells Marnie that her dead mother is always with them in a very moving scene.
-->'''Marnie''': You said that you'd do anything to bring Mom back. Did you mean it?
-->'''Ross''': No, sweetheart. I didn't mean it. Mum's gone. She can't come back. No matter how much we want her to. But she's here ''(pointing to his heart)''. Right here. Forever.
* {{Bookworm}}: Really loves his books.
* GoodParents: Ross is a very good father despite being a recently made widow, supports Marnie through-and-through, and even comes to rescue her when she stands at the edge of a waterfall having crossed the DespairEventHorizon.
* IdenticalGrandson: [[spoiler: Resembles his ancestor Angus [=McBride=], though that maybe because they are played by the same actor Jason Connery. Angus found the Book of Forbidden Knowledge and gave it to Chief Stonebear of the Lakota people as a gift to marry Stonebear's daughter.]]
* PapaWolf: Cares for Marnie deeply.
* RomancingTheWidow: [[spoiler: The Toledo-possessed Aurora tries to seduce Ross, and even claims to Marnie that they are lovers, to which Ross is shocked by and denies.]]

!!Kyle Stone
Marnie's best friend from America, Kyle quickly becomes her SecretKeeper and ally in the second season. Pragmatic and honest, Kyle comes from a long line of [[MagicalNativeAmerican magical Native Americans]] but is reluctant to embrace his magical inheritance.
* HeroicSpirit: Quite brave and idealistic, and inherits the spirit of his ancestors.
* IncorruptiblePurePureness: Perhaps as much as Bruno, always tells the truth, and wants to help Marnie overcome her inner darkness.
* FireForgedFriends: With Marnie and the Shoebox Zoo.
* FrameUp: Framed by the evil Marnie for stealing the Arrow of Truth.
* TheLancer: To Marnie.
* LegacyCharacter: Destined to become a medicine man.
* MagicalNativeAmerican: Inherits "horse magic" from his grandfather, and is able to awaken Hunter. It is implied in later life, he will be able to speak to spirits.
* MuggleBestFriend: At first, but it turns out he has powers himself.
* ShipTease: Between him and Becky Dexter.
* TribalFacePaint: Wears it when performing his pow-wow dance.

!!Nathaniel Stone
Kyle's grandfather. He is the [[MagicalNativeAmerican Medicine Man]] of the Lakota people, and a descendant of Chief Stonebear. Nathaniel acts as a guide for Marnie in place of Michael, but advises her through words rather than action. [[spoiler: Knows where the Book of Forbidden Knowledge is hidden, and believes it should remain hidden.]]
* BadassGrandpa: A powerful magic user in his own right, able to keep the Book's dark magic at bay.
* BraidsBeadsAndBuckskins: Very proud of his ancestry flaws and all, and carries their old tools in his medicine bundle.
* CoolOldGuy: Pretty badass and very wise.
* FireOfComfort: Hangs around a spiritual campfire most of the time.
* MagicalNativeAmerican: The Medicine Man who can talk to spirits.
* NiceHat: Wears a cowboy hat.
* ReasonableAuthorityFigure: Much more patient and calm than Michael.
* SpiritAdvisor: Is the medicine man of the Lakota tribe, and acts as a source of wisdom for Marnie and Kyle.
* TheWatcher: Doubles as a MysteriousWatcher.
* XanatosGambit: [[spoiler: He and his ancestors all knew where the Book was hidden, and Nathaniel by doing nothing that the evil forces who sought it out would be defeated, and it would never have to be found. However, as Marnie turns increasingly evil herself, Nathaniel decides to destroy the Book, only to act too late. He is disintegrated by Marnie, but gets better.]]
* YouAreTooLate: [[spoiler: Tries to destroy the Book, but is confronted by Marnie and removed from the picture. He resolves to help do what he should have done years ago.]]

[[folder:The Shoebox Zoo]]
The titular characters of the series. The Shoebox Zoo were the four students of Michael Scot, who stole the Book of Forbidden Knowledge to prevent it from corrupting their master, and they ultimately lost it. As revenge, Michael transformed them into living toys and placed in a form of sleep until the prophesized Chosen One awakens them. Only when the Book is found can they become human again.

!!!'''Tropes shared by the characters include:'''
* AnimalStereotypes: To an extent, the Zoo members match their animal counterparts - Edwin considers himself a noble being like an eagle if not pompous, Bruno is a friendly bear, Ailsa has a snake's cynical and cunning nature, and Wolfgang is lone wolf incarnate. Hunter exhibits the classic traits of a spirited but stubborn horse, though he is actually a horse spirit.
* TheAtoner: The four wish to become human again, but first have to admit they stole the Book.
* FateWorseThanDeath: Transformed into toys and placed in a shoebox in a state of slumber for eleven-hundred years until a Chosen One awakens them with their own magic. It is implied [[AndIMustScream they were actually self-aware but could not move]], knowing the Earth is not flat, knew wars and plagues had occurred, and even knew Marnie's mother as a child.
* FishOutOfWater: Edwin, Bruno, and Ailsa in particular, though Bruno often embraces the modern world, while poor Edwin mostly freaks out about it.
* FunnyAnimal: Edwin, Bruno, and Ailsa serve as comic relief.
* [[spoiler: HeroicSacrifice: Give up their only chance to become human, by destroying the Book to save the world.]]
* ImmortalHero: Subverted. The Shoebox Zoo have been alive for centuries, do not age, but aren't invulnerable to harm, or even death.
* LivingToy: Edwin, Bruno, Ailsa, and Wolfgang were all once human. Hunter is actually a spirit who can inhabit the form of a wooden dancing stick shaped like a horse.
* ReallySevenHundredYearsOld: Eleven-hundred years old to be exact.
* [[SealedGoodInACan Sealed Good In A Shoebox]]: Placed in an old shoebox by Michael is a state of suspended but self-aware animation til the Chosen One awakens them.

!!Edwin de Wyntor
A [[UpperClassTwit pompous]], [[GlorySeeker glory-seeking]] silver eagle dressed like a knight, who acts as the self-appointed leader of the group.
* AcrophobicBird: A more [[IronicFear literal]] case. Edwin learns how to fly in the second season, and his ego takes another few leaps.
* BritishStuffiness: Unabashedly pompous, snobbish, and a very stuckup person. He mellows out over time though.
* ButtMonkey: Oh, definitely. Edwin is often the butt of other character's jokes, performs a prat fall once per episode, and usually the first to face Marnie's temper.
* CowardlyLion: Easily frightened but brave at heart.
* FishOutOfWater: More so than the other toys.
* GlorySeeker: Believes glory is the key to earning redemption and gaining his humanity back, and wants to be the first person to touch the Book in eleven-hundred years. [[spoiler: Toledo exploits this, briefly hypnotising Edwin into giving into temptation and opening the Book, releasing its dark magic.]]
* ITakeOffenseToThatLastOne: Easily offended by just about everything Marnie says about him, his friends, or their past. Even if she pronounces something incorrectly or says a sentence in the wrong way.
* InSeriesNickname: Marnie calls him "Eddie the Eagle", named after the famous British skier Eddie "The Eagle" Edwards.
* ItsAllAboutMe: Most definitely, always wants to be the centre of attention, a complete pompous windbag, and has more hot air than a balloon.
* JerkWithAHeartOfGold: Acts like a real jerk at times, but is loyal and caring beneath the pompous exterior.
* KnightInShiningArmor: Dressed like one, thinks he is one, doesn't really act like one.
* LargeHam: The late Rik Mayall really hams it up.
* {{Pride}}: His FatalFlaw.
* RedOniBlueOni: Red Oni to the Blue Oni of the other Shoebox Zoo members.
* SmallNameBigEgo: Understatement.
* UndyingLoyalty: To his comrades.
* UpperClassTwit: Very proud, often looking down his beak at others, and speaks in a posh dialect most of the time. Rik Mayall described him as a "pompous git" in a behind-the-scenes look of the show.

A [[BearyFriendly kind-hearted, friendly, but dim-witted bear]] made of stone.
* BadassAdorable: Comes to Marnie's aid when Toledo disguises himself as a female psychiatrist to drain her powers, biting his hand to wound him, since Toledo can't touch the toys.
* BearyFriendly: The nicest member of the group.
* BearsAreBadNews: Averted with him, but he is terrified of a real grizzly, a teddy bear, and a [[RuleOfThree hippopotamus statue]].
* TheBigGuy: The tallest and strongest of the group, though the latter doesn't count for much since he is a toy.
* TheDitz: Enjoys life to the fullest, very fun-loving, but the brightest of the bunch. He doesn't even know that the Earth is round, and has trouble explaining or understanding things.
* EveryoneHasStandards: [[spoiler: Criticizes Marnie when she uses her powers to scare Becky by resurrecting a dead bird, saying he'd rather remain a toy than become human via dark magic. Marnie then punishes Bruno by fusing him to a rock and abandoning him. He gets better.]]
* FriendToAllChildren: Very kind to Marnie and Kyle.
* GentleGiant: Very warm and gentle despite being a bear.
* TheHeart / IncorruptiblePurePureness: Very innocent and child-like, loyal to his friends, and the only one who firmly believes in doing the right thing. The only bad thing he has technically done was stealing the Book from Michael, though it was with good intentions and he has deep guilt for doing it.
* SealedGoodInACan: [[spoiler: Imprisoned in a rock by Marnie, though she later frees him.]]
* UndyingLoyalty: To Marnie, believing she can accomplish anything, and is the first to always support her.

The [[TheSmurfettePrinciple sole woman]] of the group, Ailsa is a [[TheCynic cynical]] golden adder with a distrustful nature about her.
* AntiHero: Aside from Wolfgang, Ailsa is willing to do more underhanded, questionable things to regain her humanity, and more shrewd and blunt than the other protagonists.
* BrutalHonesty: Usually is, particularly on how she feels and whom she trusts.
* TheChick: The singular female member of the Zoo.
* TheCynic: It is never explained why is such a cynic, but has little faith in Marnie at the start of the series, though she gains a lot of confidence in her.
* GoodIsNotNice: The most blatant example in the series.
* GreenEyes: Has glowing green eyes.
* NiceJobBreakingItHero: [[spoiler: Ailsa comes up with the idea that Marnie should user her mother's old necklace to talk to her ghost. The evil Marnie takes that idea, and plans to resurrect her mother all together.]]
* ScrewDestiny: [[spoiler: Ailsa tries to convince Edwin, Bruno, and Wolfgang that saving the world is not worth it if their one chance to be human again is lost. Thankfully, Hunter comes over and talks some sense into the group, mostly through flattery and guilt tripping.]]
* SmugSnake: Has her moments.
* SourSupporter: Not particularly fond of Marnie's bad attitude, and despite Ailsa's own moody and snappy personality, she puts her trust in Marnie and compliments on her tenacity.
* SssssnakeTalk: But, of coursssse.

!!Wolfang [[spoiler: Scot]]
A blue-and-gold painted wooden wolf, Wolfgang is a deceptive character with a shady past and even shadier motives. Has long-standing hatred towards Michael, and eventually acts as a mole for Toledo just to spite him and Marnie.
* AntiHero: At first due to his contempt towards Michael and choosing Marnie over him as his chosen one. He mellows out towards the end of the first season and becomes a straight out hero.
* BackForTheFinale: [[spoiler: [[BackFromTheDead Resurrected]] by Marnie's magic to destroy the Book.]]
* BadassBeard: Has pointed curving facial fur and a goattee. Also had one as a human.
* CharacterDevelopment: Starts off as a deceptive and resentful wolf, but becomes a loyal and supportive guy after TheReveal happens.
* DarkandTroubledPast: [[spoiler: Wolfgang is Michael's son and grew to hate him when Michael denied his rightful heritage in favour of his own ambition and pride, even when he became a man. Wolfgang came to spite Michael, stealing the Book, and kicking off the whole series. Michael hides self-loathing for his own pride, but still damns his son as a traitor until Marnie makes them discuss their issues face-to-face.]]
* GreenEyedMonster: Envious that Michael chose Marnie as his Chosen One. [[spoiler: Makes sense when their relationship is brought into context. Michael denied Wolfgang his inheritance in favour of his own ambition, turning Wolfgang against him.]]
* HeelFaceRevolvingDoor: Jumps from Marnie to Toledo then back and forth for the rest of the first season.
* HowlingToTheNight: Does this a couple of times.
* ItTastesLikeFeet: Thinks everything tastes like sawdust.
* KilledOffForReal: [[spoiler: Chucked into a fireplace by Toledo for betraying him. Doubles as a HeroicSacrifice. Comes back as a ghost, and then resurrected by Marnie in the finale.]]
* TheMole: Acts as this for Toledo to spite Michael for choosing Marnie as his chosen one.
* NobleWolf: Becomes this.
* ThePowerOfTrust: Quite distrustful of Marnie, but due his own past of mistrust and denial. Eventually learns to trust her after getting over his emotional baggage.
* TheReveal: [[spoiler: Wolfgang is Michael's son, and his resentment towards his father for denying him his acceptance and inheritance led to the events of the whole series.]]
* UndyingLoyalty: To Marnie after TheReveal
* VillainousFriendship: With Toledo, who calls him his "little wolfy".
* [[WhyDidItHaveToBeSnakes Why Did It Have To Be Fire]]: Has an immense fear of fire, since he is made of wood.

A Native American spirit who can materialise as a horse-shaped dancing stick. Introduced in the second season. He is a friend to Kyle and Nathaniel, wild and excitable, but also honest and one for justice. Able to shapeshift into an actual horse.
* BrutalHonesty: Perhaps not as sharp-tongued as Ailsa, but still very honest about a situation or character's actions/motives.
* CoolHorse: As both a toy and as a real one.
* {{Cowboy}}: Has some traits, and challenges Edwin to master him like a mechanical bull. Hilarity ensues.
* HeroicSpirit: Easily excited by adventure and saving the world.
* MagicalNativeAmerican: A Native American spirit who served Nathaniel's ancestors among others.
* RousingSpeech: Encourages the Shoebox Zoo to help save the world rather than screw it over to become human again.
* RunningGag: Hunter always introduces himself via his [[IHaveManyNames many titles]].
-->'''Hunter:''' I am Sinquaki, Spirit of the Horse Dance, son of Wacangli, war horse of Chief Inkpaduta, pupil of Keeper of Many Secrets, loyal servant of Wankantaka, and the guy who just spilt red wine all over your table. I'm sorry. But you can call me Hunter.
* SixthRanger: Becomes an unofficial member of the Zoo.
* SpiritAdvisor: Acts like one to Kyle.
* VoluntaryShapeshifting: Can transform back and forth into an actual horse.


!!Toledo the Shapeshifter
The series' central antagonist. A mysterious, evil shapeshifter with a passion for white-coloured clothes and Spanish culture, Juan Roberto Montoya de Toledo is as old as Michael and seeks to obtain the Book to cover the world in eternal darkness and prove his superiority to the wizard. During the first half of season one, he disguises himself as an EvilBrit student named John Roberts.
* AffablyEvil: Quite polite and charismatic, though he goes into full FauxAffablyEvil mode very quickly.
* AgentPeacock: Dresses in white suits and very flamboyant at times.
* AntagonistInMourning: [[spoiler: Seems to pity [=McTaggart=] after his death.]]
* BaldOfEvil
* BerserkButton: Dislikes being underestimated, challenged or taken for a ride.
* BigBad: Until the last couple of episodes of the second season where the Dawn Queen hijacks the role. Then he hijacks it back.
* CardCarryingVillain: Enjoys being evil, manipulating others, and has no problem threatening children.
* CatchPhrase: "My power is your power!"
* DarkAndTroubledPast: [[spoiler: Was created by Michael, but was rejected, turning Toledo to evil to prove his worth.]]
* DemonicPossession: Possesses Aurora Dexter to fulfil the second prophecy.
* DemotedToDragon: By the Dawn Queen, though he ends becoming TheStarscream in the finale.
* DroppedABridgeOnHim: In the first season, Toledo died in specacular style. In the second season's finale, Toledo gains the Book at last, only for Marnie to shoot the Arrow of Truth into it. The Book quietly implodes, taking Toledo with it. Doubles as a YankTheDogsChain moment.
* EvilBrit: Takes this form as 11-year old John Roberts.
* FaceOfAnAngelMindOfADemon: Quite handsome and youthful, but a heartless monster beneath.
* FauxAffablyEvil: Acts polite and kind, but has a short fuse and is very ruthless.
* FreudianExcuse: Uses his past as an excuse to take over the world and prove his superiority and power.
* GenderBender: Has no problem shapeshifting into a woman or possessing one.
* JerkAss: Has zero empathy towards others.
* ManInWhite: Wears white suits and robes.
* ManipulativeBastard: Always looking for a way to play people and use them as his pawns to obtain the Book. Manipulates Marnie quite well in the second season, preying on her desire to see her mother again so she can get him the Book. And it works.
* NotSoDifferent: The basis for his friendship with Wolfgang. Both were cast aside by Michael and team up to spite him, though it eventually dissolves due to their loyalties. Toledo does seem fond of Wolfgang, referring to him as his "Little Wolfy".
* OurHomunculiAreDifferent: The creation of Michael Scot.
* PsychoPsychologist: In his second disguise as Dr. Joanna Robertson.
* ReallySevenHundredYearsOld
* ShapeshifterModeLock: Gets transformed into a white rat by Michael, but cannot transform back until after eleven days have passed. Toledo is not at all pleased and finds himself becoming addicted to a hamster wheel [=McTaggart=] put in his cage.
* ShapeshiftingSeducer: Subverted. Toledo possesses Aurora and tries to seduce Ross to get at Marnie, even proclaiming they are in love. Marnie and Ross are gobsmacked.
* SmugSnake: Prone to smirking and chuckling to himself.
* SupervillainLair: A private suite in Balmoral Hotel's ClockTower, and Michael's [[EvilMakeover converted]] room in an American hotel in the second season.
* TakeOverTheWorld: By plunging it into darkness and turning everyone evil through the Book's black magic.
* TranquilFury: When mad, he often hisses his words with the rare raising of his voice.
* VillainousFriendship: With Wolfgang, [=McTaggart=] [[MinionWithAnFInEvil to an extent]], and the Dawn Queen.
* VoluntaryShapeshifting: Able to turn into man, woman, and animal. Disguised as John Roberts and Joanna Robertson to get close to Marnie.

!!Los Contrarios
The evil twins of the Shoebox Zoo created by Toledo to spite Michael's own students. Dark, blind and driven by evil thoughts, they spend most of their time growing in crystalline eggs until awakened by the opening of the Book. Their time on screen is short.
* AlasPoorVillain: From Toledo's point of view.
* AntiClimax: Built up as Toledo's secret weapons to destroy our heroes, then we learn they are just evil twins of the Shoebox Zoo. The only difference is that they are coloured black, blind, and nuts. They all die in their debut episode.
* AxCrazy: Edwin, Ailsa, and Bruno's twins seem pretty mad about violence. Wolfgang's can't even talk, he just growls.
* CrushKillDestroy: Want nothing more than to destroy their counterparts.
* CurbStompBattle: The Los Contrarios get their asses handed to them fairly easily. Edwin's twin falls down a chimney, Ailsa's is struck by lightning, Bruno flips his twin off a roof, and Wolfgang's twin disintegrates when [[spoiler: the actual Wolfgang dies.]]
* DarkIsEvil: Completely black in colour.
* EvenEvilHasLovedOnes: Toledo seems affectionately fatherly towards them, in a creepy twisted way.
* EvilKnockoff: Created as insults to Michael's magic.
* [[EvilTwin Evil Twins]]: They are identical to the Shoebox Zoo apart from being black, blind, and completely psychotic.
* TheOnlyOneAllowedToDefeatYou: Specifically hunt down their good counterparts.
* ThePowerOfHate: Fuelled by Toledo's malice and cruelty.
* ThePsychoRangers: Evil clones of the Shoebox Zoo who want them dead.

!!Aurora Dexter / The Dawn Queen
An television medium from Valentine, Nebraska, who communicates with the dead for viewers, but is considered a PhonyPsychic. Mother of Marnie's childhood rival Becky. She shares the same birthday as Marnie, and is actually a prophesized DarkMessiah who will destroy the world by gaining the Book of Forbidden Knowledge and become the Dawn Queen. Toledo possesses her to fulfil this prophecy.
* AmbitionIsEvil: Her desire to escape her cheap TV show and get a bigger, better one leads to make a [[DealWithTheDevil deal with Toledo]].
* BiggerBad: Built up to be this, and eventually becomes this trope when the Dawn Queen persona takes over Aurora, demoting Toledo to the role of TheDragon.
* BitchInSheepsClothing: The Dawn Queen certainly is this.
* DarkMessiah: Destined to find the Book and use its darkness to destroy the world.
* FieryRedhead: Quite snappy and passionate about her opinions.
* MonochromaticEyes: Gains glowing white eyes when she becomes the Dawn Queen.
* NewAgeRetroHippie: Aurora likes collecting charms.
* OneEpisodeWonder: Aurora's second show lasts one episode before being canned.
* PhonyPsychic: Believed to be, but this changes when she makes brief contact with Wolfgang's ghost.
* PsychicPowers: Has clairvoyant powers and can speak to ghosts. Her powers are taken UpToEleven when she becomes the Dawn Queen.
* TakeOverTheWorld: By corrupting everyone who watches her television show using the Book's black magic.
* UnwittingPawn: Poor Aurora is completely innocent in the whole evil department. She is possessed by Toledo after signing a magical contract that she thought was a deal to get onto a new TV channel, and then is turned into a monster, corrupted by the evil influence of the Dawn Queen persona. She gets better.
* WomanInWhite: While possessed by Toledo she wears white.

[[folder:Supporting Characters]]
!!The Storyteller
The series' {{Narrator}}. Does what is expected of a narrator, but brings a sense of wonder to his exposition.
* AnotherStoryForAnotherTime: [[spoiler: His own encounter with the Shoebox Zoo at the end of the series.]]
* FirstPersonPeripheralNarrator: Implied to have some significance in the series. [[spoiler: The last scene reveals he is an actual person and has been waiting to meet the Shoebox Zoo for a long time. He appears in the old antiques shop that Marnie leaves the Zoo in to become their new master.]]
* GreekChorus: Has his moments, but mostly sticks to the story though he is whimsical a lot.
* {{Narrator}}
* NarratingTheObvious: Would review past events or recent revelations.
* OpeningNarration: At the start of each episode (but throughout too).
* TheStoryteller: As per the trope's traditions.
* TheWatson / MrExposition: Serves both tropes.

!!Rosemary [=McBride=]
Marnie's late mother. Her death led to Ross taking Marnie to Scotland. She has quite the history with the Shoebox Zoo.
* BreakTheCutie: As a child, she could not awaken the toys, and then her mother secretly returned them to Michael.
* FriendToAllLivingThings: Was very fond of the toys even though she could not awaken them.
* HeroOfAnotherStory: Could have been the hero thirty years before Marnie's birth if she had the magic to awaken the toys.
** Rosemary, or a previous incarnation of her, was seen [[spoiler: crafting the fake Book and tossing the real one into the sea.]]
* MissingMom: Her death hits Marnie pretty hard.
* OurGhostsAreDifferent: Rosemary materialises as a ghost, usually in a cloak, and gives cryptic advice to Marnie. Returns in the first season's finale, [[spoiler: revealing the Book's forgery and instructs Marnie to remove a page from it for future events.]]
* ThePollyanna: Described as being very happy and optimistic.
* PosthumousCharacter: Died of cancer less than a year before the show's beginning.
* {{Reincarnation}}: Somewhat implied. Rosemary appears in Marnie's dream flashbacks 1100 years ago, implying she might have been reincarnated in her present day life, and knew well ahead what was going to happen. It is never really explained.
* TheUnchosenOne: For a time, Michael believed she might have been the Chosen One, but learnt she could not awaken the Shoebox Zoo. This broke Rosemary's heart.
* XanatosGambit: [[spoiler: Created a replica of the Book to destroy Toledo, and send Marnie to find the real world.]]