[[foldercontrol]]
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[[folder:Main Characters]]
!!Yuuto Ayase
->'''Voiced by:''' Creator/WataruHatano
An [[OrdinaryHighSchoolStudent otherwise ordinary boy]] who discovers Hakujou Academy sweetheart Haruka's secret life as an {{Otaku}} and becomes her SecretKeeper. [[KnightInShiningArmor A kind, caring and helpful boy]], Yuuto grows to care for and over time have (reciprocated) feelings Haruka and becomes her close friend and protector. He has little knowledge of the otaku lifestyle, and tries to avoid being an AccidentalPervert at all costs.
----

* AccidentalPervert: His first three encounters with Shiina lead to him becoming this trope.
* BecauseYouWereNiceToMe: The very thing that draws people to him.
* DeclarationOfProtection: He does this to Haruka after finding out about her ClosetGeek tendencies, and she suffers through yet another HeroicBSOD as a result of it. While he does gain some enemies because of it, he absolutely refuses to leave her side after finding out what happened to her in the past.
* [[spoiler: HappilyMarried: To Haruka at the end of the 3rd season.]]
* TheHero
* HeroicBSOD: Has one in the finales of the first two seasons -- when Shute challenges his ability to make Haruka happy, and again when he is considered a distraction for Haruka by Yayoi.
* ImagineSpot: He has a lot of these.
* InsecureLoveInterest: At the end of the first season, when he is invited to Haruka's birthday party, when he discovers in just what kind of society she lives, he starts to feel unworthy. In his defense, you would be crazy not to feel that way when dealing with a family that can buy entire islands for fun. [[spoiler: He gradually overcomes it, though.]]
* InSeriesNickname: a few people call him "[[AccidentalPervert Ero-megane]]".
* InvisibleParents: Unlike Haruka's, his and Ruko's parents are never shown. Not to be at home for most of the year is okay, but to still stay away, while your home is targeted by a millionaire's private's army is... strange. Oh, and they didn't even show up for [[spoiler:his wedding]], it seems.
* TheJeeves: Becomes recognized as a butler for surviving his week-long service to Touka. It is for this reason that he was invited in Episode 5 of ''Purezza'' by Hazuki, Nanami and Alice to an annual maids and butlers' year-end party currently hosted by the Nogizakas.
* KirkSummation
* KnightInShiningArmor: Specifically called so by Haruka when he found the music she needed for the London performance.
* MadeOfIron: He's the only one to ever last more than a few hours as Touka's butler in episode 3 of ''Purezza.'' And then there's his [[spoiler:taking a full beat-down from Gentou and getting back up to fight back]] in the finale.
* NerdGlasses
* NiceGuy: Probably a big reason why so many of the girls and women around him are interested in him. And even when defending Alice from Shute's insults while attending a party for them, he stands up for the other maids and butlers present, even going so far as to kneel before the hated guy.
* NonActionGuy: Well, this isn't an action series, but during the few fight scenes that occur, Yuuto doesn't physically fight, since he's not a fighter. [[spoiler:Even when he fights Gento at the end of ''Finale'', he gets [[CurbStompBattle floored]] by Haruka's father, and only "wins" because Gento was really just seeing how much Haruka meant to him. And fortunately for Yuuto, he passes with flying colors.]]
* OfficialCouple: With Haruka.
* OrdinaryHighSchoolStudent: Especially in contrast to Haruka, who comes from a rich family.
* RousingSpeech: Yuuto is actually an incredibly gifted rhetorician, be it a DeclarationOfProtection, a "ShutUpHannibal" speech, a TheReasonYouSuckSpeech, a "PleaseDontLeaveMe" speech or a "YouAreNotAlone" speech. It's one of the most important reasons why so many people, including Gentou, are fond of/remember him.
* TheScapegoat: More than willing to become this to protect Haruka.
* SecretKeeper: He agrees to hide Haruka's ClosetGeek tendencies from others rather than have her suffer social ostracization like at her old school.
* ShutUpHannibal[=/=]TheReasonYouSuckSpeech: Delivered to both Gentou and Shuute.
* TookALevelInBadass: He has several moments over the course of the series, but the crowning moment comes during the final episode when he's willing to take on the entire Hellhound unit just to ask Haruka directly how she feels about the current situation (as only listening to what he was told without asking Haruka was the source of both of his previous {{Heroic BSOD}}s).
* WhenItAllBegan: [[spoiler:Yuuto realizes he started off Haruka's passion when he gave her the first volume of "Innocent Smile" when he found her crying in a park.]]
* YouAreNotAlone: Yuuto makes this clear to Haruka.
----

!!Haruka Nogizaka
->'''Voiced by:''' Creator/MamikoNoto
[[TheAce Athletic, good with graces, graceful and talented (except at drawing), not to mention incredibly polite and beautiful]], Haruka is probably the most admired girl at Hakujou Academy -- except she [[ClosetGeek lives a double life as]] [[{{Otaku}} an anime/manga fanatic]], when Yuuto accidentally discovers her secret and promises to [[SecretKeeper become her confidant]] and help her pursue her hobby without being discovered and shunned. She is also the [[{{Ojou}} elder daughter of the affluent Nogizaka family]] and thus a prospective heiress to an enormous fortune.
----
* TheAce: Good at everything except drawing.
* {{Adorkable}}
* BadassAdorable: It's ''very'' easy to forget that Haruka holds a black belt in Aikido, a martial art infamous for its ability to effortlessly throw and ''cripple'' foes many-times its practitioner's size. Not to mention she has an army of [[{{Meido}} maids]] as a backup. And then there's her family.
** The best example of this is definitely in the final episode when she dons a naginata and takes on a private army while wearing a wedding dress!
* BunnyEarsLawyer: Considers herself this.
* CannotSpitItOut: EveryoneCanSeeIt, but she still takes more than two seasons. And hadn't she [[ShipperOnDeck been pushed]], it would've likely taken even longer.
* TheChick
* ClosetGeek: Justified. She is constantly fearful of being discovered and shamed for being an {{Otaku}}. See HeroicBSOD below for more details.
* CrouchingMoronHiddenBadass: She seems like a FragileFlower most of the time, but in at least one instance, she throws a guy quite a distance after he insults both Yuuto and anime.
* CunningLinguist: Has demonstrated fluency in English and Russian, the latter of which came in very handy when she and Yuuto bumped into a pack of MachoCamp Russian tourists. Implied to be proficient in French as well, if even more tongues.
* CuteClumsyGirl: Haruka's a bit of an airhead.
* ElegantClassicalMusician: Oh, did we mention that she regularly wins reputable prizes?
* EveryoneCanSeeIt: A random person would just need about two seconds to realize it. She herself? Not so much...
* FirstGirlWins
* FragileFlower: Justified for the same reason as ClosetGeek above.
* [[spoiler: HappilyMarried: To Yuuto at the end of the 3rd season.]]
* HeroicBSOD: What happened to her back in middle school after her anime/manga catalog was accidentally discovered, causing her to become ostracized. The same situation happens again come high school -- except this time she fears Yuuto will also suffer as she did because [[TheScapegoat he claimed responsibility for said catalog]]. She eventually gets over it when Yuuto vows to [[KnightInShiningArmor stay by her side]]. [[spoiler:It turns out that Haruka was forced to be shunned at her old school due to the influence of RichBitch Setsugetsuka Tennouji threatening the other students to do that to Haruka, or else suffer the same fate.]]
* HighPressureEmotion: This happens a lot.
* TheIngenue: At times -- she's even innocent enough to ask what "3P (as in a threesome)" means.
* InsecureLoveInterest: Despite the fact that Yuuto only has feelings for her, Haruka sometimes feels she's not good enough for him. Having a lot of women around him who are also interested in him at least a little bit doesn't help though.
* InstantFanClub: Due to her abilities (aside from drawing), social status, and looks, she has lots of guys and girls who fawn over her. Interestingly, Yuuto wasn't attracted to her because of those reasons, but mostly because he found out her secret and wanted to share in that, and protect her in case others tried to ostracize her at her new school because of it.
* LuminescentBlush: All the time.
* NiceGirl: Perhaps one of the nicest, sweetest, cutest girls to emerge from an anime ever.
* OfficialCouple: With Yuuto.
* {{Ojou}}
* OtakuSurrogate
* ProudToBeAGeek: Though mostly covertly.
* PurityPersonified: At least to the rest of the school.
* ShrinkingViolet: Except not violet. But the shrinking is taken UpToEleven.
* SiblingYinYang: The wholesome counterpart to her younger sister Mika.
* SpoiledSweet: Probably the sweetest rich kid in any anime.
* TenderTears
* TerribleArtist: Her drawings are very confusing and childish looking. Which makes it a problem for him when she draws him a crude map of where she lives, and later whenever she gives him a map of directions and a guide book.
* UptownGirl: AND HOW!
----
[[/folder]]

[[folder:Schoolmates]]
!!Shiina Amamiya
->'''Voiced by:''' Creator/RinaSato
A pianist who placed second to Haruka at a contest in London. She then transfers to Hakujou due to rumors that a legendary pianist who was also an alumna of said school is teaching there. By coincidence she meets Haruka, and also develops feelings for Yuuto, with whom she had three coincidental encounters.
----
* TheAce: Only second to Haruka.
* TheChewToy
* ContrivedCoincidence: Her three encounters with Yuuto, prior to transferring to Hakujou (each time having her accidentally [[PantyShot flaunt her panties]]).
* EarlyBirdCameo: In Episode 2 of the first season, three episodes before she becomes a regular character.
* HopelessSuitor: For both Yuuto ''and'' Haruka.
* IKnowKungFu: "Naginatajutsu", to be exact, which revolves around a [[BladeOnAStick long blade on a longer handle]].
* [[spoiler:IWantMyBelovedToBeHappy: Although she's sad about not getting Yuuto, she doesn't try to sabotage his relationship with Haruka either after he clearly makes his choice in ''Finale''.]]
* LoveTriangle: In an interesting twist, ''she'' is in the "A" spot of a [[TriangRelations Type VI]] triangle, having to choose between Yuuto and Haruka, both of whom are obviously in love with each other.
* NewTransferStudent: She transfers to Yuuto and Haruka's school due to her father's job.
* NiceGirl
* NotWhatItLooksLike: Often gets caught in an unfortunate position, some PlayedForDrama, but mostly PlayedForLaughs.
* PantyShot: Also gets a lot of these, including the opening of ''Purezza''.
* {{Red Headed Hero}}ine
* ReluctantFanserviceGirl: By way of getting a lot of {{Panty Shot}}s and [[NotWhatItLooksLike other perverted situations]].
* [[spoiler:RomanticRunnerUp: While she really didn't have a chance in the first place, the fact that she delivered a LoveConfession to Yuuto before Haruka also showed she wanted to at least let him know how she felt towards him. Even if he did ultimately reject her.]]
* SlapstickKnowsNoGender
* [[ThoseTwoGuys Those Three Girls]]: From ''Purezza'' onwards, she becomes the head of a trio of friends, along with Mai and Ryouko.
* [[spoiler:{{Yandere}}: Showed some shades of this towards the end of ''Purezza''.]]
----

!!Nobunaga Asakura
->'''Voiced by:''' ReikoTakagi
Yuuto's best friend since early childhood and a proud {{otaku}}, Yuuto often ends up asking him for advice, when he decides to participate in one of Haruka's activities.
----
* BromanticFoil: For Yuuto.
* ChekhovsGun: [[spoiler:The first volume of "Innocent Smile" he gave to Yuuto from way back when they were kids. Yuuto in turn gave it to Haruka to cheer her up when he found her crying in a park -- this is what started her {{otaku}} passion.]]
* FamedInStory: Amongst the {{maid cafe}}s of Akihabara, he is one of their most legendary customers. In fact, one such cafe (where Haruka worked part-time to earn money for a Christmas gift for Yuuto) has a gold-framed picture of him surrounded by maids and shaking hands with its manager, with a caption saying "Welcome home, our greatest master" hanging in the center of said cafe.
* ObfuscatingStupidity: Beneath his seemingly airheaded exterior he seems to know a lot about Yuuto and Haruka's relationship.
* ProudToBeAGeek: To an even greater extent than Haruka.
* WhatCouldHaveBeen: Invoked -- his female classmates note that he's quite a looker and would've been a ChickMagnet were it not for his {{otaku}} lifestyle.
* [[YouGottaHaveBlueHair You Gotta Have Green Hair]]
----

!!Mai Asahina
->'''Voiced by:''' Creator/AkiToyosaki
A member of Shiina's clique and vice-president of the Hakujou's Naginatajutsu Team, she is very soft-spoken and prefers to stay in the background.
----
* AscendedExtra: Has made cameos in the first season, then becomes a regular character come ''Purezza''.
* {{Meganekko}}
* TheQuietOne
* RedOniBlueOni: The blue to Ryouko's red.
* ShipperOnDeck: For Yuuto/Shiina.
* ShrinkingViolet
* [[ThoseTwoGuys Those Three Girls]]: With Shiina and Ryouko.
* TomboyAndGirlyGirl: The girly girl to Ryouko's tomboy.
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!!Ryouko Sawamura
->'''Voiced by:''' Creator/EriKitamura
The third member of Shiina's clique, she has a very wild and wicked personality, rivaling even Mika's.
----
* AscendedExtra: Like Mai, she only makes more frequent appearances come ''Purezza''.
* CuteLittleFangs
* GenkiGirl
* GirlishPigtails
* LovableSexManiac
* TheNicknamer: "Shiina-cchi" and "Ayase-cchi".
* RedOniBlueOni: The red to Mai's blue.
* ShipperOnDeck: For Yuuto/Shiina.
* SkinshipGrope: What she likes to do to her less open-minded friends.
* TheTease: And how!
* [[ThoseTwoGuys Those Three Girls]]: With Shiina and Mai.
* TomboyAndGirlyGirl: The tomboy to Mai's girly girl.
* [[YouGottaHaveBlueHair You Gotta Have Green Hair]]
----

!!Nagai, Takenami and Ogawa
->'''Voiced by:''' Eiji Miyashita (Nagai), HirokiYasumoto (Takenami) and Jun Oosuka (Ogawa)
Three boys who can be frequently seen together with the main cast.
----
* ButtMonkey: By way of always receiving "bad luck" fortune slips every New Year.
* {{Recurring Extra}}s
* [[ThoseTwoGuys Those Three Guys]]
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!!Touka Tennouji
->'''Voiced by:''' Creator/RieKugimiya
A first-year and third-ranking heiress to the vast fortune of the Tennoujis, a family rivaling the Nogizakas in wealth and prestige.
----
* BecauseYouWereNiceToMe: No matter how harshly she treats Yuuto while he's working for her, he treats her as kindly as he does anyone else, even going so far as to shield her with his body against two assailants. She promises to return the favor, and [[spoiler:come ''Finale'' Episode 4 [[BigDamnHeroes she does just that]].]]
* BigDamnHeroes: [[spoiler:''Finale'' Episode 4, when she stops Setsugetsuka's plans with her own security force.]]
* BigScrewedUpFamily: With Tenzen, her grandfather and family patriarch, dying recently at the ripe age of 147, she gets caught in the middle of a (sometimes outright violent) inheritance crisis -- no thanks to inheriting the opulent family mansion. Yuuto wonders if this is the reason Touka is such a RichBitch.
* CuteLittleFangs
* ADayInTheLimelight: Episode 3 of ''Purezza''.
* DefrostingIceQueen[=/=]TookALevelInKindness
* {{Expy}}: ThereCanBeOnlyOne successor in her family? Likes making her enemies walk over burning metal? Has a black "pony" the size of an elephant? Yup, we have a young female [[Manga/FistOfTheNorthStar Raoh]] here.
** In appearance, her blue twintails tied up with red bobbles is an obvious homage to [[Anime/MartianSuccessorNadesico Ruri Hoshino]].
* GirlishPigtails
* InSeriesNickname: "[[IceQueen Princess Blizzard]]", due to her incredibly abrasive personality.
* InnocentFanserviceGirl: By way of flaunting a lot of gratuitous {{Panty Shot}}s; the [[MaleGaze "camera"]] rarely leaves her thighs.
* JerkWithAHeartOfGold
* LonelyRichKid
* RichBitch: Played straight at first but then eventually subverted.
* ShanaClone
* SourOutsideSadInside: Her beloved grandfather's death and the disintegration of her family certainly had a negative effect on her personality. Fortunately, Yuuto is there to help her reconnect to humanity.
* TakeOverTheWorld: Her stated goal. Yuuto wonders if this is just [[SourOutsideSadInside her way to cope with her personal demons]].
* TrademarkFavoriteFood: Moo-Moo Milk Organic Pure 100%.
* {{Tsundere}}: A vicious Type A, as if she's specifically designed to be voiced by Creator/RieKugimiya [[LampshadeHanging in order to give the viewers a token definition of a Tsundere character]]. However, when she shows her ''dere'' side, she's positively adorable.
* VillainousRescue: While she isn't a "bad guy" per se, in the end of ''Finale'', she does show up to stop the real antagonist, [[spoiler:Setsugetsuka Tennouji, who had a grudge against Haruka in middle school.]]
* ZettaiRyouiki: Type S, no doubt.
----

[[/folder]]

[[folder:Nogizaka Family]]
The prestigious Nogizaka clan from which [[UptownGirl Haruka]] hails from, is one of the wealthiest and most influent families in all of Japan and resides in a [[BigFancyHouse huge building]] at the city's edge. They have apparently no limits when it comes to money or anything related to it. All family members are also extremely competent in almost everything they do, which makes them [[NewMoney nouveau nobilité]] [[UpToEleven par déluxe]]. The family members and their loyal employees soon start meddling excessively in the two young people's ([[CannotSpitItOut unofficial]]) relationship. Poor [[TheGenericGuy Yuuto]].
* AuthorityEqualsAsskicking: Save for Mika, every single family member (and all of their employees as well) has shown utmost combat prowess. Are you even surprised, why they have so much influence?
* BadassFamily
* BigFancyHouse: The Nogizaka estate is ''really'' huge.
* NouveauRiche
* ShipperOnDeck: Except for [[KnightTemplarParent Gentou]], all of them are staunch supporters of the Haruka/Yuuto relationship.

!!Mika Nogizaka
->'''Voiced by:''' MaiGoto
Haruka's younger sister and the second daughter of the Nogizaka family, Mika never stood in the limelight of her family and thus, is often seen together with the family maids. She cares deeply for Haruka, though, and immediately tries to hook her up with Yuuto, in whom she has, as she says, great hope, since he is the first person to [[SecretKeeper display understanding for Haruka's problem]]. Mika comes to care very quickly for Yuuto himself and is his most important ally in the Nogizaka household, to the point where she even calls him [[{{Foreshadowing}} "onii-san"]]. She's a second-year junior high student at another school.
----
* BigBrotherAttraction: Towards Yuuto.
* ClingyJealousGirl: She won't demonstrate any of this in the presence of her sister, but she will get very jealous, both on her own and her sister's behalf, when Yuuto comes to close to Shiina.
* BigBrotherWorship: My, every single one of her friends at her school knows about him from all her talk.
* ChekhovsGunman: The first time Yuuto meets her, she seems to be nothing more than a young, nice girl who helps him find Haruka's residence, since [[TerribleArtist her self-made map]] is not really helpful.
* CovertPervert
* CuteLittleFangs
* DatePeepers: The most blatant example.
* DirtyKid
* GirlishPigtails
* HopelessSuitor: Yuuto is definitely not a {{Lolicon}}, and as a result doesn't display any affection for her. He instead refers to her as barely more than "a little brat", which disturbs her greatly.
* KnowNothingKnowItAll: Mika's friends at school are absolutely convinced she is an expert on men, due to the fact that they attend an all-girls school, and her interactions with Yuuto and constant talking about him with them. Unfortunately for her they then ask to meet him, but Yuuto thankfully agrees to go to her school.
* TheLancer
* LittleMissSnarker
* MatchmakerCrush: Were it not for this girl, it would likely have taken [[TwiceShy Yuuto and Haruka]] ''at least ten more years'' only to admit their feelings. Too bad that the guy she gets the hots for is the exact same one whom she tries so desperately to hook up with her sister...
* SiblingTriangle
* SiblingYinYang: She excels at Haruka's only known weak points: drawing and romance.
* StudentCouncilPresident: Looked up to by her peers and well respected by her teachers, she is surprisingly mature and dependable at school; not only is she the first person to run for two years, she's the hot favourite for the third.
* ThoseTwoGirls: With Nanami, the other resident smartie.
----

!!Gento Nogizaka
->'''Voiced by:''' Creator/FumihikoTachiki
Haruka and Mika's overprotective father.
----
* {{Badass}}: Is an inofficial requirement for the leadership of [[BadassFamily this family]].
* BareFistedMonk: [[spoiler: His last (and only) fight with Yuuto is a boxing match.]]
* BigDamnHeroes: For all of his roles as either a ButtMonkey or antagonist, he does care about Haruka, and will stop at nothing to make sure she's not harmed or exploited, such as approving of Yuuto's present over Shute's during her birthday party after seeing how happy it made her, and later [[spoiler:buying up a tv station to prevent some shady producers from manipulatng her to become an idol.]]
* BumblingDad: At his best.
* ButtMonkey: His overprotective parenting earns him nothing but AmusingInjuries and other mishaps.
* CoolShades
* CovertPervert: Even he is NotSoAboveItAll:
--> '''Gentou''' (towards his daughters in Santa clothes): You better not start wrapping ribbons around yourself saying: "The present is me!" You can't do that!
--> '''Akiho''' (undoing her Kimono): Oh, that's just too bad.
* FantasyForbiddingFather: He views anime and manga as lowbrow entertainment, something that Haruka shouldn't be indulging in. However, several others such as his wife and Yuuto, eventually cause him to begrudgingly change his mind, as they argue that despite her love for such lowly things, her grades haven't suffered.
* {{Fiction 500}}: Private army of maids? Personal Island? Supersonic-jets? An entire TV Station? '''Pocket-change''', dear chap.
* GoodScarsEvilScars: Has a huge scar across his left eye.
* GreenEyedMonster: Towards Yuuto. Somewhat understandable once you take into account the fact that ''both of his daughters'' prefer the NaiveNewcomer's presence over his own.
* GrumpyOldMan: He complains a lot. Mika even [[LampshadeHanging lampshades]] it.
* FinalBoss: For Yuuto in season 3's OVA.
* HappilyMarried
* HenpeckedHusband: Courtesy of his wife, Akiho.
* HugeGuyTinyGirl: With his wife.
* IWasQuiteALooker
* KnightTemplarParent: At his worst, though PlayedForLaughs.
* LoveObstructingParents: It doesn't work so much, as his wife keeps him in check.
* ManlyTears
* OverprotectiveDad
* ThePatriarch
* ReasonableAuthorityFigure: Sort of. He really doesn't like Yuuto's presence in Haruka's life, yet he has to tolerate him due to his wife, younger daughter, and maids' approval of the relationship. [[spoiler:He does eventually approve of Yuuto though in ''Finale''.]]
* ScrewTheRulesIHaveMoney: Bought off an entire island with a castle just to celebrate Haruka's birthday in Episode 12 of the first season. [[spoiler: Put to a more ''heroic'' use in Episode 11 of ''Purezza'' when he buys off Three Piece Productions to save Haruka from a life of an idol exploited for profit.]]
* UglyGuyHotWife: Again, with his wife Akiho.
* WorthyOpponent: By the end, he seems to have accepted Yuuto somewhat as this.
----

!!Akiho Nogizaka
->'''Voiced by:''' Creator/AyaHisakawa
Haruka and Mika's mother.
----
* AbsurdlyYouthfulMother: She's delighted at Yuuto mistaking her for Haruka and Mika's ''older sister''.
* BewareTheNiceOnes: Generally a sweet, ProperLady to everybody (unless your name is Gento and you screwed up ''royally'').
* DissonantSerenity: There's a reason even the mighty Gento fears her.
* FinalBoss: Serves as this towards Haruka in season 3's OVA.
* HappilyMarried
* HugeGuyTinyGirl: She is rather small compared to Gentou.
* LetHerGrowUpDear: She even cows Gento to submission whenever she perceives him to be trying again to keep Haruka and Yuuto apart.
* [[spoiler:{{Meido}}: Implied in the anime to have been the second-ranking maid of the family's cadre.]]
* OOCIsSeriousBusiness: Her actions at the end of ''Finale'' Episode 3 are a complete turn of her attitude during the rest of the series, when [[spoiler:she places Haruka into an ArrangedMarriage. Except that was actually a SecretTestOfCharacter meant to test the strength of Haruka and Yuuto's love for each other.]]
* ReasonableAuthorityFigure: She has a strict habit of making sure Haruka studies, but she's also a sweet, understanding mother who approves (and is even protective) of her relationship with Yuuto.
* ShipperOnDeck: For Haruka and Yuuto, like 90% of the rest of the household.
* TookALevelInJerkass: [[spoiler:Although it turned out to be a SecretTestOfCharacter, she tells Yuuto at the end of episode 3 of ''Finale'' that Haruka was being married off to someone, and didn't seem concerned about his thoughts on the matter. Him not being able to say much didn't help. She also fights Haruka to prevent her from seeing him as well.]]
* TranquilFury: Even when she gets upset, while her face may have a different look, her tone of voice doesn't change too much to express her anger or disappointment.
* UglyGuyHotWife
* YamatoNadeshiko: Serene, sweet, proper, often wears a yukata, and is the one wearing the pants in her marriage.
----
[[/folder]]

[[folder:Nogizaka Family Maids]]
!!Hazuki Sakurazaka
->'''Voiced by:''' Creator/KaoriShimizu
The first-ranking and supposedly eldest and longest-employed maid of the vast Nogizaka estate and Haruka and Mika's attendant, Hazuki is the person who more or less raised the two sisters from early childhood due to their parents' frequent absence. She is extremely loyal to and protective of the two of them, especially Haruka, whom she values above everything else, and longs for her to take the next step towards adulthood. She also works as Haruka's bodyguard, and she does her job pretty damn well!
----
* ActionGirl
* {{Badass}}: Wow...
* BerserkButton: The easiest way to break her stoic facade is to harm Haruka in any way, be it physically or emotionally. That would involve her giving you a vicious DeathGlare and whipping out her [[ChainsawGood chainsaw]].
* TheBigGirl: She is the most {{Badass}} of the five main characters, if not of the entire show.
* BigSisterInstinct
* CantHoldHerLiquor: She gets quite drunk when staying at Yuuto's house for the first time thanks to his sister. Interestingly, despite the nasty hangover she suffers from the next morning, she still manages to knock one of Gentou's bodyguards off the top of a house when she realizes Haruka is in danger.
* ChainsawGood: Her default weapon.
* TheComicallySerious: In stark contrast to her partners in crime (Mika & Nanami).
* CoolBigSis: For both Nogizaka sisters, though particularly to Haruka.
* EmotionlessGirl: How she usually appears to people.
* GirlsLoveStuffedAnimals: Surprisingly enough, Hazuki's room is full of plushies. Yuuto is ''very'' surprised, and has a hard time believing it: when Hazuki buys a rabbit plushy and Haruka speculates that [[http://mangafox.me/manga/nogizaka_haruka_no_himitsu/v02/c011/16.html she'll cuddle it while sleeping, Yuuto instead envisions her holding the rabbit by its ears while waving a butcher knife]]. (Possibly NSFW)
* HyperspaceArsenal: Both her chainsaw and ''herself''.
** Other things, too. In the light novels:
-->Hazuki-san immediately set up a simple foldable table that she seemed to have pulled out of nowhere, and placed a table cloth on it before pulling out four sets of chairs (again, out of nowhere), after which she started to set up the tea cups.... Wait a minute! Where did she get all the equipment from? Weren’t both her hands completely empty just a moment ago?\\
"Corporate secret."\\
The maid-san answered me nonchalantly after I asked her about it. What kind of corporate secret is this.... Could it be possible that the pockets of their maid uniform are linked to the fourth dimension?
* {{Meganekko}}
* NinjaMaid: She is quite an adept fighter if it really boils down to it. In one example, when Haruka's father first sent his guards to find Haruka after she runs away to Yuuto's house, while nursing a hangover, Hazuki spots one of his men on top of a roof. She sprints up there, and kicks him off.
* OlderThanSheLooks: Still looks as though she's only in her late teens despite having tended to Haruka ever since her infancy.
* ReiAyanamiExpy
* StalkerWithoutACrush: She stalks, along with Mika and Nanami, Yuuto and Haruka, very often and is determined to record their important moments with a camera.
* TheStoic: Most of the time.
** NotSoStoic: Sometimes.
* SugarAndIcePersonality
* TokenEvilTeammate
* UndyingLoyalty: To Haruka.
* WeaponOfChoice: [[ChainsawGood A chainsaw]] she [[HyperspaceArsenal pulls out of nowhere]].
* WhenSheSmiles: She smiles every now and then. It's usually a CrowningMomentOfHeartwarming.
----

!!Nanami Nanashiro
->'''Voiced by:''' Creator/KanaUeda
The third-ranking maid of the Nogizaka estate, Nanami is a very smart and deductive maid who is best friends with Mika and often [[DatePeepers spies along with her and Hazuki (and sometimes Alice) on Haruka and Yuuto]], whenever they are spending time together. She also shares her friends' opinion of said relationship and is a staunch supporter of it. Her official position is that of the family's chauffeur.
----
* AlliterativeName
* {{Badass}}: Shown much less than Hazuki, but she is actually pretty good, too.
* CoolCar: Her frequent ride is a [[http://en.wikipedia.org/wiki/Rolls-Royce_Phantom_%282003%29 2003 Rolls-Royce Phantom]]; at other times, a [[http://en.wikipedia.org/wiki/Lincoln_Town_Car Lincoln Town Car]].
* CoolShades: She even wears them at the ''hot springs''.
* DrivesLikeCrazy: Most of the time. Surprisingly enough, she can drive normally during important events.
* DropTheHammer
* HyperspaceArsenal: Her hammer and ''herself''.
* PerpetualSmiler
* TheSmartGirl: She is behind many of the Stalker Trio's schemes and also likes to tease both Nogizaka siblings about their feelings for Yuuto.
* StalkerWithoutACrush: She follows, along her partners, Yuuto and Haruka everywhere.
* TheTease: To both Nogizaka sisters.
* ThoseTwoGirls: With Mika.
* WeaponOfChoice: A hammer whose blunt end looks like a ''meat tenderizer''.
* YouGottaHaveBlueHair
----

!!Alice Rein
->'''Voiced by:''' RieKugimiya
The eighth-ranking maid and the youngest member of the Nogizaka maids, Alice is a young, blonde and timid girl introduced early in the second season. Her specialty is ''VIP Protection'', which basically boils down to ''eliminate anything that threatens Haruka and later also Yuuto'', up to and including her own boss, Gentou Nogizaka.
----
* ACupAngst: In ''Purezza'' Episode 12. A ping-pong ball gets caught in Haruka's cleavage. When it's finally out, Alice picks up the ball and drops it onto what would be ''her'' cleavage if she weren't a [[TokenMiniMoe grade-schooler]] (or at least has the body of one). Her sigh and expression of disappointment when the ball just falls to the floor...
* BadassAdorable[=/=]CuteBruiser
* BatterUp: A [[http://en.wikipedia.org/wiki/Kanab%C5%8D spiked club]]. To be even more precise, [[LightNovel/BludgeoningAngelDokuroChan Excalibolg]].
* BecauseYouWereNiceToMe: The roots of her affection for Yuuto.
* BigBrotherAttraction: Towards Yuuto.
* GirlsLoveStuffedAnimals: In Episode 5 of ''Purezza'', a "Gelorian X" frog plush. Yuuto wins it for her in a bingo lottery, even if it means sacrificing his chance to win a rice cooker. This wins him Minamo's trust.
* OjouRinglets
* TheQuietOne: Justified -- she's a German who has yet to become proficient in Japanese.
* ShrinkingViolet
* SixthRanger: She often joins Mika, Nanami and Hazuki in their [[DatePeepers spying]] and [[ShipperOnDeck shipping]] attempts.
* TokenMiniMoe
* TokenMinority: A German in the middle of an apparently all-Japanese maid squad.
----

!!Minamo Kusumoto
->'''Voiced by:''' KaoruMizuhara
Fourth-ranking maid and Hazuki's second-in-command, as well as finance, legal and public relations liaison.
----
* {{Meganekko}}
* NumberTwo: To Hazuki.
* ReasonableAuthorityFigure: When Yuuto first meets her, she seems detached and very business-like (in his own words, even more intimidating than Gento). However, once he wins her trust by being nice to Alice, she shows a nicer, smiling side.
* [[YouGottaHaveBlueHair You Gotta Have Aqua-Green Hair]]
----

!!Maria Yukinohara
->'''Voiced by:''' Creator/MegumiTakamoto
Fifth-ranking maid and head medical officer.
----
* HelloNurse: She even wears the standard nurse cap over her maid uniform.
* TheMedic
----

!!Koayu Nagikawa
->'''Voiced by:''' Hiromi Igarashi
Sixth-ranking maid and head chef.
----
* ShrinkingViolet
* SupremeChef
----

!!Ayame, Sara and Juri Rokujou
->'''Voiced by:''' Satomi Moriya (Ayame), Momoko Ishikawa (Sara) and Creator/SayuriYahagi (Juri)
Seventh-ranking maids and pilots of the Nogizaka family.
----
* CoolPlane: All three are in charge of flying the Nogizakas' planes.
* SameSexTriplets
* [[YouGottaHaveBlueHair You Gotta Have Green Hair]]
----

!!Rio Munakata
->'''Voiced by:''' Creator/YukaIguchi
Ninth-ranking maid and resident chemist.
----
* HotScientist
----

!!Iwai Hinasaki
->'''Voiced by:''' Creator/YokoHikasa
Tenth-ranking maid and events organizer.
----
* {{Miko}}
----
[[/folder]]

[[folder:Other Characters]]
!!Ruko Ayase
->'''Voiced by:''' Creator/HitomiNabatame
Yuuto's older sister and only visible family, who slacks off most of the time (except for passing mentions of her job as a secretary). She also forces all of the household work on him in addition to several special demandings. But you don't want to trifle with her -- or her brother, for that matter.
----
* BigSisterBully: A mild case, in which she frequently forces Yuuto to do chores for her. And ''always'' forces him to do the cooking; she never even ''tries'' to cook for herself.
* ChristmasCake
* CoolBigSis: ''Some'' of the time. Haruka sure does think so, and even states, much to Yuuto's horror, that she wants to become like her once she becomes older.
* CrouchingMoronHiddenBadass: She and Yukari manage to storm the Tennouji Residence all alone with nothing but ''a set of Tarot cards'' and while being ''in Delirium''. Wow. She also briefly manages to go toe to toe with Gento when he is first introduced, although he does eventually overpower her.
* HardDrinkingPartyGirl: Much to Yuuto's chagrin, as he often ends up cleaning after her and Yukari.
* HeterosexualLifePartners: With Yukari.
* KatanasAreJustBetter: Her favourite weapon. And she's apparently on par with many of the Nogizaka household members.
* JerkWithAHeartOfGold
* TheLadette
* MasculineGirlFeminineBoy: With her brother.
* SexySecretary
* TomboyishPonytail
----

!!Yukari Kamishiro
->'''Voiced by:''' MiyuMatsuki
Ruko's best friend and music teacher as well as assistant homeroom teacher for Yuuto, Haruka and Shiina's class.
----
* BunnyEarsLawyer: [[spoiler:Implied to be none other than the "Performer of the Sunset", a legendary world-renowned pianist and herself an alumna of Hakujou, for whom Shiina transferred to said school.]]
* ChristmasCake: She's 23, but still has nil love life.
* {{Expy}}: Think of Yukari as a [[HardDrinkingPartyGirl constantly drunk]] and even more perverted [[Manga/HidamariSketch Yoshinoya-sensei]] complete with the same [[MiyuMatsuki voice actress]].
* GagBoobs[=/=]{{Gainaxing}}
* GodivaHair
* HardDrinkingPartyGirl
* HeterosexualLifePartners: With Ruko.
* HotTeacher
* InSeriesNickname: "Sexual Harassment Teacher", courtesy of Yuuto.
* KillItWithFire: In the last episode she is apparently capable of breathing fire once having consumed alcohol.
* {{Meganekko}}
* {{Sensei-chan}}
* ShamelessFanserviceGirl
* TeacherStudentRomance: Pretty much willing to hit on her male students (especially Yuuto). It doesn't work.
----

!!Shute Sutherland
->'''Voiced by:''' JunjiMajima
A British nobleman and part of a powerful family doing business with the Nogizakas.
----
* AnimeAccentAbsence: Subverted -- he adds a foreign twang on some of his sentences.
* AssholeVictim: He becomes one both at Haruka's birthday party and after insulting Yuuto and Alice during the butler/maid party in ''Purezza''.
* BlondGuysAreEvil[=/=]EvilBrit: Not exactly evil, just incredibly arrogant.
* [[GirlPosse Guy Posse]]: Has a group of four boys following him around.
* HumiliationConga[=/=]LaserGuidedKarma: Thanks to his debacle during Haruka's birthday, in which he made fun of Yuuto's gift and then grappled an old man (who turns out to be Haruka's grandfather Ouki), his father forced him to become a butler to teach him a lesson in humility. He didn't get the message, and during an annual year-end maids and butlers party (currently hosted by the Nogizakas), he's at it again, belittling the guests, trampling on Alice's frog doll, spitting at her, and pouring wine over Yuuto's head. The latter then made a RousingSpeech about the value of maids and butlers, inspiring all the guests, including the Nogizaka maids (and with permission from Shute's father, who heard him over the phone), to give him a more-than-well-deserved beatdown.
* {{Jerkass}}: He probably acts this way due to a fairly spoiled upbringing despite his father's attempts to mold him into a NiceGuy. For example, he treats Yuuto with utter contempt when they first meet, and feels his various rich gifts would be more valuable than some random toy he brought her.
* NoblewomansLaugh: A male version.
* OhCrap: His reaction at the end of Episode 12 of the first season, when he realizes he just hurt the Nogizaka family patriarch, and at Episode 5 of ''Purezza'', once the guests at a party he crashed set forth to lay the beatdown on him.
* [[RichBitch Rich Bastard]]
* SpoiledBrat
----

!!Milan Himemiya
->'''Voiced by:''' Creator/HitomiNabatame
An idol singer whose promotions appear as early as the first season, then makes a more prominent role in ''Purezza''.
----
* ChekhovsGunman
* ADayInTheLimelight: Episodes 9-11 of ''Purezza''.
* EarlyBirdCameo: Throughout first season in advertisements and song programs.
* HatesTheJobLovesTheLimelight: Shows some shades of it. [[spoiler:She ultimately confesses to Yuuto that it has something to do with how Yayoi ruined her past relationships in the name of profit.]]
* IdolSinger
* MyGreatestSecondChance: [[spoiler:following Yayoi and Nozomi's fall from grace, she decides to leave Three Piece Pro, and was last seen on a TV interview, stating that with her new lease of life she hopes she can find her significant other.]]
* ShipperOnDeck: A mild case towards Yuuto/Haruka. In fact, when Yayoi goes after Haruka, she tips Yuuto off and encourages him to keep her from becoming what Milan herself has become -- an idol exploited by Yayoi for profit.
----

!!Yayoi Kakihara and Nozomi Kobayakawa
->'''Voiced by:''' Creator/YokoHikasa (Yayoi) and Kokoro Kikuchi (Nozomi)
Milan's managers from Three Piece Productions.
----
* [[spoiler:AssholeVictim: Absolutely no one cares about their fate of being fired as tv producers and being forced to oil wrestle on tv after their attempts to turn Haruka into an idol, while also trying to simultaneously force Haruka and Yuuto apart.]]
* [[BitchInSheepsClothing Bitches in Sheep's Clothings]]: The things they do to Yuuto make Shute's efforts look tame by comparison.
* HumiliationConga[=/=]LaserGuidedKarma: [[spoiler:They wanted to exploit Haruka for profit. They didn't expect Gentou to buy their entire company and sack the two of them -- [[ScrewTheRulesIHaveMoney all to save his beloved daughter]]. They were last seen degraded into mere participants in a bikini oil wrestling contest -- a fate Gento notes is fitting for them.]]
* ManipulativeBitch: Yayoi
* PsychoSupporter: Nozomi
* ThoseTwoGirls

!!Setsugetsuka Tennouji
->'''Voiced by:''' Creator/YumiUchiyama
A relative of Touka, who holds the key to an overarching plot.
----
* [[spoiler:AlphaBitch: Most of Haruka's old schoolmates didn't mind her hobby, but then she literally threatened all of them, including Haruka's best friends, into turning on her.]]
* [[spoiler:BigBad]]
* [[spoiler:BitchInSheepsClothing: The facade quickly crumbles.]]
* [[spoiler:ChekhovsGunman: Indirectly, as she's the one who drags Haruka and Yuuto into the Tennoujis' family crisis, as well as the person who essentially forced Haruka to become an outcast at her old alma mater.]]
* [[spoiler:ManipulativeBitch: Combined with AlphaBitch above.]]
* NoblewomansLaugh: The only thing about her that doesn't provide major spoilers.
* [[spoiler:OutGambitted: Akiho just went along with the ArrangedMarriage proposal because it was a good setup to [[SecretTestOfCharacter test Haruka and Yuuto's resolve]]. When she finds out she'd been used, she attempts revenge, only to be stopped dead by Touka.]]
* [[spoiler:RichBitch: Just in case the other bitch-related tropes about her haven't driven the point home.]]
* [[spoiler:VillainousBreakdown: Can only whimper and cry once Touka has her completely cornered after her utterly humiliating defeat.]]
* WalkingSpoiler
[[/folder]]