''Franchise/{{Jewelpet}}'' [[LoadsAndLoadsOfCharacters has quite the cast]], and they try their best to be [[RoundCharacter fleshed out]].

Because the Jewelpets are the main attraction of the series, and there are over '''40''' of them, we decided to create a [[Characters/JewelpetPets seperate page for them]].

Beware of the odd uncovered spoiler.


[[folder:First Series]]

!!'''Rinko Kougyoku'''
!!!Voiced by: Eri Kamei
Rinko Kougyoku is [[TheProtagonist the main heroine]] of the first series and Ruby's human partner. A 14-year-old junior high school student from Takaragaseki city, Rinko is a normal girl who dreams of a PrinceCharming on a horse who will come and take her away. Rinko is a bit timid, has acrophobia, and isn't very good at school, but has a strong sense of justice. She along with Ruby and her friends are chosen by the Four Great Magicians of Jewel Land to gather the lost Jewelpets and return them to Jewel Land before disaster strikes both worlds.

Rinko is the only human who can use magical items: the Jewel Pocketbook, used with Ruby to awaken Jewelpets from their Jewel Charm state, and the Jewel Stick, which she uses to cast magic.

* BeautyBrainsAndBrawn: The Beauty of the three.
* BeCarefulWhatYouWishFor: She wanted a PrinceCharming to come and take her away. She gets one, and guess what? [[spoiler:The PrinceCharming is a fake who kidnaps her and brainwashes her into giving him her powers, almost dooming the world in the process.]]
* BelligerentSexualTension: With Akira.
* BookDumb: Generally terrible at school work.
* BreakTheCutie
* BrokenTears: [[spoiler:Episode 50. She broke down in tears after seeing Akira petrified and blamed Dian for everything. [[VillainousBreakdown Dian didn't take this well]].]]
* BrownEyes
* ChildhoodFriends: With Minami.
* ClassicalAntiHero
* ClassRepresentative: Because she's shy, she's reluctant to do this at first, but Ruby helps her gain the courage to do it.
* CoolBigSis: To Ruby. Even if she sometimes drives Rinko nuts.
* CuteWitch: She has the ability to awaken Jewelpets. Then she gets the Jewel Stick and becomes a true magician.
* {{Dojikko}}
* EmpathicWeapon / LostSuperweapon: The Jewel Stick.
* EmptyEyes / MindControlEyes: [[spoiler:When under Dian's control.]]
* {{Expy}}: Of [[Anime/OnegaiMyMelody Uta Yumeno]]. Unlike Uta however, Rinko does something in the later episodes of the series instead of being a useless protagonist.
* FieryRedHead: Subverted. She comes close to an ExtremeDoormat.
* FirstKiss: [[spoiler: Episode 48. From none other than Akira. And you thought these two were JustFriends.]]
* HowDoYouLikeThemApples: She's strongly associated with apples. If one looked at her back and from afar, her head would look like a big red apple.
** HairDecorations: An hairpin shaped like a stylized yellow apple.
** MeaningfulName: The Japanese word for 'apple' is 'ringo'. The 'go' hiragana is 'ko' with a dakuten.
*** Kougyoku also means 'ruby'.
* TheHeroine / IdiotHero
* HesNotMyBoyfriend: With Akira.
* TheKlutz
* LateForSchool: Frequently.
* [[LostHimInACardGame Lost Her In A Card Game]]: She bets herself for every Jewel Game, as per Dian's demands. [[spoiler:He wins her in episode 45, but she manages to escape in the next episode.]]
* MidSeasonUpgrade: She obtains the Jewel Stick in episode 26.
* PlaceboEffect: She can make her speech in front of the whole school because she believes that Ruby's spell works. When she discovers the truth about 5 episodes later, she is hilariously horrified.
* RedHeadedHeroine
* ThisLoserIsYou: She gets better more or less as soon as she meets Ruby.
* VolleyingInsults: With Akira.
* WhyDidItHaveToBeSnakes: Rinko's shown to have acrophobia[[note]]fear of heights[[/note]] in episode 2.
** HeroicBSOD: Episode 2, after being convinced by Garnet to climb a tree to get her down.
* WorldOfCardboardSpeech: Delivered one to Misaki during episode 6.
-->'''Rinko''': Coward! You're just running away from reality. I was like that a while ago too. If you forget, go over it again. Learn the tables again. What's wrong with that? You just don't have the courage to do that. Come on, Misaki, show me your courage. Do your best again!

!!'''Minami Asaoka'''
!!!Voiced by: AKINA
Minami Asaoka is Rinko's childhood friend and Garnet's human partner. 14 years old and Rinko's classmate, Minami is a member of the school's kendo club, whose captain Hisashi Miyamoto she has a crush on. Her family owns an okonomiyaki shop in the city suburbs. She's a tomboy, though she likes typically feminine things as well, which she finds embarrassing and tries to keep a secret. She's the second person tasked with finding the Jewelpets.

* ActionGirl: Minami is part of the kendo club in school and actually uses what she learns against her enemies.
* AllLoveIsUnrequited: She has a crush on Miyamoto, the local jock, but she has trouble confessing her [[CannotSpitItOut true feelings to him]].
* BadassNormal: Uses a kendo sword for fighting.
* BeautyBrainsAndBrawn: The Brawns of the three.
* TheBigGirl or TheLancer
* ChildhoodFriends: She has known Rinko since kindergarten and has always helped her until now.
* CoolBigSis: She has two twin brothers.
* {{Determinator}}
* {{Expy}}: What happens when [[Anime/OnegaiMyMelody Mana Fujisaki]] had no fear of cute things and got two annoying two brothers?
* GenkiGirl
* HotBlooded
* MissingMom: No mention whatsoever of her.
* PassionateSportsGirl: Part of the kendo club.
* PinkMeansFeminine: Her room is decorated in pink.
* ThroughHisStomach: In episode 5 she plans to woo Hisashi by giving him okonomiyaki which she made herself.
* TomboyWithAGirlyStreak: Loves sports but has a secret soft spot for girly things.
* YouGottaHaveBlueHair

!!'''Aoi Arisugawa'''
!!!Voiced by: Creator/MiyukiSawashiro
Aoi Arisugawa is the daughter of the principal of the school Rinko attends and Sapphie's human partner. 14 years old and Rinko's classmate, Aoi is a member of the very rich and influential Arisugawa family. She has a calm and gentle personality, but doesn't have any true friends because of her status. Rinko sees how lonely she is and wants to be friends with her, and succeeds in it after a few misunderstandings and awakening Sapphie; and so Aoi becomes the last chosen human to retrieve Jewelpets. She's taken care of by her trusted butler Genshirou in her mansion when her parents are away. She has a crush on Naoto.

* AlphaBitch: Averted. Despite having a GirlPosse comprised of two jerks, she's the nicest girl in the show.
* BeautyBrainsAndBrawn: The Brains of the three.
* BigFancyHouse
* TheChick
* CulturedBadass
* {{Expy}}: Of [[Anime/OnegaiMyMelody Miki Sakurazuka]].
* GirlishPigtails
* IJustWantToHaveFriends: Being rich made her friendless, though she does have a GirlPosse. She got actual friends after she met Sapphie.
* LonelyRichKid: Once, she then became happy after meeting Rinko and Minami.
* NiceGirl: Though rich, she is very nice.
* NoSocialSkills: She at times has no idea how things work outside of a high-class environment, like the time when she worked at a sushi restaurant.
* NotSoAboveItAll: She's not above fangirling over celebrities and coming up with excuses to skip school so she can see them.
* {{Ojou}}
* ProperLady
* ShrinkingViolet: She can be shy at times.
* TheSmartGirl: The best of the trio at studying.
* SpoiledSweet: Despite being born in a rich family with a butler that reminds you of Kenshiro, she is a sweet girl with a heart of gold.
* TwiceShy: With Naoto.
* UptownGirl: To part-time worker / high school student Naoto.

!!'''Keigo Tatewaki'''
!!!Voiced by: Creator/MamoruMiyano
Keigo Tatewaki is secretary to the prime minister of Japan. When the migrating Jewelpets get lost on Earth, he is dispatched by Raku Majo to find Ruby, who's in Rinko's hands. He gives Rinko the Jewel Pocketbook and asks her to collect the lost Jewelpets. Given that the Jewelpets are supposed to be a national secret, he feels frustrated that Rinko, Ruby and their friends are so relaxed about their task. His feelings allow him to awaken Flora in episode 11.

* AccidentalMisnaming: Characters getting his name wrong is a RunningGag.
* ArrangedMarriage: His grandmother almost roped him into one with his childhood friend Chie.
* BadassNormal
* BalefulPolymorph: Dian turns him into a fly in episode 49.
* BunnyEarsLawyer: Despite his oddball behavior, a by-product of taking his job way too seriously, there's a reason he's one of the highest ranked agents of the Japanese government.
* ButtMonkey
* CatchPhrase: In the first 11 episodes, expect him to drop the words "state secret" every three lines or so.
** "I am Keigo Tatewaki, personal secretary to the prime-minister."
* TheComicallySerious
* DeadpanSnarker
* {{Expy}}: Of CD Drama [[Anime/MobileSuitGundam00 Setsuna]], which doubles as a rather funny ShoutOut.
* InnerMonologue: His focus episodes start with one.
* InSeriesNickname: Ruby calls him Taki starting from episode 11.
* MiniatureSeniorCitizens: His grandmother.
* OvertOperative
* TallDarkAndSnarky
* TenMinuteRetirement: Thought he wasn't qualified to take care of the Jewelpet problem in episode 11 and tried to leave, which is how he awakens Flora.
* TwinkleSmile

!!'''Akira Nanase'''
!!!Voiced by: YukiKaida
Akira Nanase is Nephrite's human partner and Rinko's neighbor. First appearing in episode 16, Akira is Rinko's best friend from America, who suddenly migrated back to Japan to live as her neighbor. He's part of a basketball team in New York City, USA. He also knows English, which he sometimes shows off in front of Rinko. His father is a photographer and is often away on work, leaving him in charge of the housework. Even though he brags sometimes, he has a secret crush on Rinko and hates Dian due to his influence on her.

* BadassNormal
* BelligerentSexualTension: With Rinko.
* BerserkButton: Being called short.
* BigDamnHeroes: [[spoiler: Saving Rinko from falling in episode 48.]]
** ChronicHeroSyndrome: [[spoiler: Episode 51. He bravely evaded Dian's petrification magic and reclaimed the Jewel Stick from him. But after he tosses it back to Rinko, Dian petrifies him.]]
* BoyNextDoor
* BrownEyes
* DeclarationOfProtection: To Rinko, at the end of episode 42.
* {{Determinator}}
* DrillSergeantNasty: In Episode 16, to the elementary school basketball team when cursed by Diana.
* {{Expy}}: Of [[Anime/OnegaiMyMelody Kakeru Kogure]].
* FirstKiss: [[spoiler: He heroically saved Rinko from a long fall and they had their first kiss in episode 48.]]
* GratuitousEnglish: He speaks English fluently.
* HouseHusband: He lives with his father, who's frequently away, so he does the chores around the house, and is good at cooking.
* JerkWithAHeartOfGold
* LovableJock: Plays basketball.
* LoveHurts: When he confesses his love to Rinko in episode 41, she impulsively yells that she hates him because of his treatment of Andy at the time.
* MissingMom: Never even mentioned.
* TheNapoleon: He's short for his age, [[BerserkButton and hates being reminded of it.]]
* TheRival: To [[spoiler:Dian/Andy.]]
* ShesNotMyGirlfriend: With Rinko.
* UnwantedHarem: In episode 28, through a combined spell by Ruby, Garnet and Sapphie. It included his guy friend Hinata.
* VolleyingInsults: With Rinko.
* WhenYouComingHomeDad: His dad is a photographer, so he travels a lot.

!!'''Hisashi Miyamoto'''
!!!Voiced by: Takuya Desaki
The leader of the kendo club Minami attends and her love interest. He is very dedicated to the sport. His Jewelpet partner is Chite.

* CatchPhrase: [[PunctuatedForEmphasis "Sawa! Yaka!"]] - "Refreshing!"
* CharacterizationMarchesOn: In his debut episode, he was portrayed as a rather serious, no-nonsense guy. Every episode after that, he's a sports nut who's HotBlooded about everything. It is suggested that Garnet's spell on episode 2 is responsible for the personality change.
* CurtainsMatchTheWindow: Black hair and eyes.
* DumbJock: He might be passionate but boy does he lack common sense.
* HotBlooded
* KendoTeamCaptain
* LazyBum: When cursed by Diana.
* LovableJock
* LoveInterest: Of Minami.
* MeaningfulName / NamedAfterSomebodyFamous: He's one syllable short of MiyamotoMusashi.
* ObliviousToLove: Minami's, much to Garnet's rage.
* TheSlacker: When he got cursed by Diana.
* WhyCouldntYouBeDifferent: Laments that Minami isn't a boy, as she's more skilled than most members of the club.

!!'''Naoto Sakuragi'''
!!!Voiced by: Masataka Asuma
Naoto is a high-school student working part-time in a sushi restaurant. When he was younger, he had an anger problem and beat up a lot of kids to cope with it. When some kids killed a goldfish that he was protecting, his grandmother conforted him and advised him to use his strength to protect people. Diana's curse in episode 21 made him revert to his violent ways, but he kept his kind heart, which allowed him to protect Aoi from thugs and to awaken Aqua.

* CurtainsMatchTheWindow: Grey hair and eyes.
* HairTriggerTemper: Had this problem as a child and Diana's curse makes him fall back into it, but he manages to control it and awaken Aqua in the process.
* NiceGuy
* OneHeadTaller: Than Aoi.
* RescueRomance: Saving Aoi from some delinquents cemented her crush on him.
* SirNotAppearingInThisTrailer: Doesn't appear in either version of the opening despite being Aoi's love interest.
* TroubledButCute
* TwiceShy: With Aoi.

!!'''The Kougyoku Family'''
!!!Voiced by: YukiKaida (Sayuri), HidenobuKiuchi (Mitsuo)
Rinko's family consists of her and her parents. This section concerns her parents in specific. Mom's name is Sayuri and dad's is Mitsuo. After nearly going through a divorce, they awaken the Jewelpet Rald, which they consider part of the family, like Ruby.

* OpenMindedParent: They don't seem to mind that their daughter's involved with government secrets and an explosive little animal.
* SickeninglySweethearts: They're still quite passionate about each other, and enjoy reenacting romantic scenes of the movies they watch.
* SkewedPriorities: When mom turns into a kamaboko, her immediate concern is whether she's past the expiration date.

!!'''Genshirou Hattori'''
!!!Voiced by: Takaoka Binbin
Genshirou Hattori is the head butler of the Arisugawa mansion and King's human partner. An expert in martial arts, he has been serving the Arisugawa family for 70 years and protects Aoi with his life. He has seven scars on his back which originated from an accident in which he protected little Aoi from steaming takoyaki balls. Because of that, he gained super-human strength and abilities.

* TheAce
* BadassGrandpa
* BadassInANiceSuit
* BadassMustache
* BattleButler
* CoolOldGuy
* EmpoweredBadassNormal
* {{Expy}}: His name is clearly a pun on [[Manga/HokutoNoKen Kenshiro]] and the Big Dipper scars on his back are an obvious reference. He even says "[[YouAreAlreadyDead Omae wa mo shindeiru]]".
* JackOfAllStats: Oh God, he seriously knows everything.
* MeditatingUnderAWaterfall: He does this in episode 7. Said waterfall is actually the freaking huge [[MundaneMadeAwesome fountain]] in Aoi's house.
* MySignificanceSenseIsTingling: His scars signal when Aoi is in danger.
* PromotionToParent: Since Aoi's parents are away most of the time, Hattori is the closest to family Aoi has.
* ScarsAreForever: His scars can't heal.
** AcheyScars: And they act up once in a while.
* ShirtlessScene
* SilverFox: With all of those muscles he is pretty hot for a 70-year old.
* UndyingLoyalty: He is very loyal to the Arisugawa family, especially to Aoi.

!!'''Kuranosuke Hinata'''
!!!Voiced by: Creator/NobuhikoOkamoto
Kuranosuke is a classmate of Rinko's introduced in episode 27. He's in the basketball team and is good friends with Akira. In episode 28, he competes against Ririka for the position of student council president. He wasn't confident about his abilities, which made him a prime target for Diana's curse, turning him into a rude delinquent type of guy. His feelings awaken Titana, who casts his magic on him, and he wins the election.

* EvenTheGuysWantHim: Akira finds him attractive after his makeover.
* HellBentForLeather: When cursed by Diana.
* TheMakeover: A minor one. All it did was mussing up his hair a little.
* MeaningfulName: How fitting that a guy named Hinata ('sunny place') should be a nice guy and student council president.
* {{Megane}}
* NiceGuy: Everyone in class attests to him being this and it shows.
* ShonenHair: When cursed by Diana.
* ShrinkingViolet: According to himself.
* YouGottaHaveBlueHair: When cursed by Diana.

!!'''Ririka Himeno'''
!!!Voiced by: MariyaIse
Ririka attends the same school as Rinko and co.. She's a rich, popular girl who's always surrounded by hordes of people. In episode 31, she's cursed by Diana during the school festival, causing her to develop a streak of bad luck. When Aoi offers her her solidarity, she manages to awaken Sango.

* AlphaBitch
* BreakTheHaughty: Diana's curse made her tone her act down.
* MeaningfulName: Her name can be read as 'Princess Ririka'.
* NoblewomansLaugh: Subverted, Ruby thought she probably had this, but it's actually a pretty normal laugh.
* OjouRinglets
* YouGottaHaveBlueHair: A very light greyish-blue shade.

!!'''Ryouko Azabu'''
!!!Voiced by: Izumi Kitta
Ryouko is part of Aoi's GirlPosse. She is highly respectful of Aoi but disdainful of Rinko and Minami, though she warms up to them slightly after they help her solve the problem of her younger sister, Misaki. Her Jewelpet partner is Prase.

* GirlPosse: Aoi's.
* GrudgingThankYou: To Rinko after her sister recovers.
* HiddenDepths: She genuinely worries about her sister and tries to help her study.
* {{Jerkass}}, developing into a JerkWithAHeartOfGold.
* {{Pride}}: She has trouble admitting that her sister needs help from anybody but her.
* SiblingYinYang / TomboyAndGirlyGirl: The girly girl to Misaki's tomboy.

!!'''Megumi Hiro'''
!!!Voiced by: Nanako Inoue
Megumi is the other part of Aoi's GirlPosse. She is overall similar to Ryouko in personality. In episode 9, she feels excluded because she's the only one among her circle without a Jewelpet. She eats a lot to cope with this, and Diana curses her into seeing herself as a pig whenever she looked in the mirror. Her sadness awakened Ryl. Megumi initially rejected her because she didn't think Ryl was cute, but came around when Ryl was kidnapped.

* AllLoveIsUnrequited: Her crush on Akira in episode 28.
* GirlPosse: Aoi's.
* IJustWantToBeSpecial: Wanting a Jewelpet of her own, though it's less this and more not wanting to be excluded.
* {{Meganekko}}
* PostStressOvereating: To cope with the social exclusion stemming from not having a Jewelpet of her own.

!!'''Misaki Azabu'''
!!!Voiced by: Erina Nakayama
Ryouko's younger sister. She's cursed by Diana in episode 6, making her incapable of understanding anything she studies, which drives her into child delinquency. She's healed when Prase is unlocked.

* DespairEventHorizon: She gives up attending school and turns to delinquency because of her frustration.
* JapaneseDelinquents: Fell in with some bad companies, almost turning into one. Fortunately the bad companies turned out to be decent people after all.
* SiblingYinYang / TomboyAndGirlyGirl: The tomboy to Ryouko's girly girl.

!!'''Tetsuya and Hiroshi Asaoka'''
!!!Voiced by: Momoko Ohara
Minami's little twin brothers. They're similar in personality, but tend to have disagreements. They're the ones to awaken Tour, who behaves like their older brother figure.

* AnnoyingYoungerSibling: To Minami.
* IdenticalTwinIDTag: Tetsuya has his hair pointing behind him and a blue shirt while Hiroshi has his hair pointing in front and an orange shirt.
* SiblingSenioritySquabble: They spend most of episode 10 arguing about this. It's never discovered who's the older, and no one has the mind to, say, ''ask their father''.
* YouGottaHaveBlueHair: Blue like their sister.

!!'''Raako Menma'''
!!!Voiced by: Miki Takahara
Raako is a classmate of Rinko and co.. Her father owns a ramen restaurant and she helps him out with it. In episode 4, the restaurant is cursed by Diana. Raako's father's desperation at their ramen suddenly going bad and her resolve to solve the problem cause her to awaken the Jewelpet Rin, who helps them out with her knowledge of economy.

* BokeAndTsukkomiRoutine: Apparently a hobby of hers. She's really bad at it, but Rin finds it hilarious.
* {{Determinator}}: Keeps following the recipe despite the fact that it never comes out right. This perseverance is what allows her to awaken Rin.
* FamilyHonor: Raako is reluctant to reveal the ramen recipe to Rinko and co. so they can help her, because it's a recipe her father worked on for years without rest, and believes outsiders shouldn't know it.
* MeaningfulName: '''Ra'''ako '''Men'''ma - combine the syllables in bold and you get 'ramen'.
* MissingMom: She's dead. Every night, before closing shop, she and her father pray to a family portrait featuring her for good luck.
* SoUnfunnyItsFunny

!!'''Michiru Okegawa'''
!!!Voiced by: Takumi Yasuaki
Michiru Okegawa, more known as Micchi, is a popular actor. He is enthusiastic about his job and believes in the power of dreams. In episode 12, Diana cursed him and he lost all of his passion and drive. An impassioned speech by Rinko snaps him out of it, awakening Peridot.

* {{Bishonen}}
* InSeriesNickname: Micchi, which is how he's always called.
* StraightGay: His dream is to be carried away by a prince. Really.
* WholesomeCrossdresser: Part of his dream is playing a princess role.

!!!Voiced by: Mari Yamada
Taki's childhood friend. Chie was a unfeminine and messy child. When Taki's grandmother told him he was arranged to marry her in episode 13, he was horrified until he actually saw her; she had become a beautiful, proper woman. Diana's curse caused her feelings that people didn't care for what she wanted come to light. She awakens Milky. She ends up not marrying Taki and instead goes for another childhood friend of Taki's, Shishido.

* ArrangedMarriage: To Taki.
* JapaneseDelinquents: While cursed.
* ShesAllGrownUp
* YamatoNadeshiko: The whole point of her character is that "the Yamato Nadeshiko has feelings, too".

!!'''Hanako Kabeno'''
!!!Voiced by: Satomi Hanamura
Hanako is a homely girl who exchanges letters with a famous model named Harato. She is nervous about seeing him in person as she thinks her appearance will disgust him. She awakens the Jewelpet Luna, who changes her appearance into that of a beautiful, fashionable girl. However, the spell only lasts until midnight, allowing Harato to see what she's actually like. He tells her that he's always liked her because of her personality and doesn't think she's ugly at all.

* ChildhoodFriends: Penfriends with Harato since 10 years ago.
* GirlishPigtails
* IAmNotPretty
* TheMakeover: Rinko and pals try this on her, but it's Luna who succeeds.
* NerdGlasses
* YouGottaHaveBlueHair: Her made-over self. It's black otherwise.

!!'''The Phantom Herb Thieves'''
!!!Voiced by: JunkoTakeuchi (Mint), HidenobuKiuchi (Sage), Akiko Kobayashi (Aojisho)
The Phantom Herb Thieves are a group of not-so-lucky people that Diana hired to find all the Jewelpets on Earth. They are Mint (the leader and Kaiya's human partner), Sage (a masochistic guy wearing a fedora, responsible for awakening Diana) and Aojisho (the glutton of the group, and the one who awakens Kohaku). [[spoiler:During the events of episode 26, they betrayed Diana after the Jewel Stick was unveiled and went with Kaiya, changing their lives for the better. The trio were seen again in episode 51, where they helped Rinko and the others stop Dian.]]

* {{Acrofatic}}: Aojisho.
* AllWomenAreDomsAllMenAreSubs: Sage loves it when Mint abuses him, though Mint doesn't seem to realize it.
* BigEater: Aojisho.
* BigFun: Aojisho.
* BlondesAreEvil: Mint.
* CallingYourAttacks: Each member has one really lame attack with a name.
* [[CatchphraseSpoutingDuo Catchphrase Spouting Trio]]: Their motto.
* ChristmasCake: Mint is 30-something years old and takes offense at being reminded of it.
* ComicTrio: Mint's the leader, Sage's the complainer and Aojisho's the idiot.
* CoolShades: Mint.
* CreepyCute: InUniverse - Sage refers to himself as such in their motto.
* DarkAndTroubledPast: The trio had been together for a long time, and they had a hard time getting money. Suddenly, Diana came...
** Sage shed more light on this in episode 19: one rainy day, he encountered a black kitten who looked just like Diana and took pity on her, using his broken umbrella to shield her from the rain. But when he was about to leave, he again took pity on the kitten and took her back to Mint's place. She forbade taking in cats, but he insisted, and she reluctantly agreed. He took care of the kitten as his little sister until she disappeared. In his desperation, he encountered a Jewel Charm which told him that it was her. It told the thieves that the only way of releasing her was to get exposed to Rinko's awakening magic and they did so, coinciding with the events from the first two episodes of the anime. But it turned out the kitten they awakened wasn't the one they were looking for, but instead, an evil Jewelpet named Diana. Sage was heartbroken that he would never find the kitten, until Mint told him the kitten had gone back to her original owners.
* ExcessiveEvilEyeshadow: Mint.
* FashionableAsymmetry: Mint.
* FreudianTrio: Mint's the superego, Sage's the ego and Aojisho's the id.
* GoldfishPoopGang
* HarmlessVillain
* HeelFaceTurn: They betray Diana in episode 26.
* HellBentForLeather: Mint.
* HonorAmongThieves: They stick together through thick and thin.
* JerkWithAHeartOfGold: Mint.
* NiceHat: Sage and Aojisho.
* NonActionGuy: Sage, who's stated to be physically weak.
* PeekABangs: Mint and Sage.
* ThePiratesWhoDontDoAnything: They only started stealing when they met Diana and they fail every time.
* PutOnABus: They disappear after episode 26 and aren't heard from until [[TheBusCameBack episode 51]].
** BackForTheFinale
** However, they appear in Jewelpet disguises in Rinko's dream in episode 40.
* ShonenHair: Mint.
* StockingFiller: Mint has fishnet stockings.
* TallDarkAndSnarky: Sage.
* TerribleTrio
* ThemeNaming: Their names are based on spices.
* ThighHighBoots: Mint. She certainly has aggressiveness down.
* TookALevelInBadass: Between their disappearance and reappearance, they [[spoiler:joined the army and became extremely battle-capable.]]
* TrademarkFavoriteFood: Lemon-flavored milk.
* VerbalTic: Aojisho's "Gya-ha!"
* YouGottaHaveBlueHair: Sage has green and Aojisho has dark pink.

!!'''The Majos'''
!!!Voiced by: Nakano Inoue (Raku), Mariko Nagahama (Ki), YukiKaida (Ai), Creator/JunkoMinagawa (Do)
The Majos are the Four Great Magicians and leaders of Jewel Land. They are Raku Majo (the leader), Ki Majo (the plump, jolly one), Ai Majo (the one who cries easily) and Do Majo (the angry one). They are the ones who send Ruby in her quest to the human world.

* AdiposeRex: Ki.
* BigFun: Ki.
* BigGood
* BunnyEarsLawyer: Raku has that devil-may-care attitude, but she'll get serious in a pinch.
* ColorCodedCharacters: Pink for Raku, green for Ki, blue for Ai and red for Do.
* CurtainsMatchTheWindow: Ai and Do.
* FacialMarkings: Ki has triangles on her cheeks and Do has an arrow pointing down on her forehead.
* FieryRedHead: Do.
* FourTemperamentEnsemble: Raku is leukine, Ki is sanguine, Ai is melancholic and Do is choleric.
* FragileFlower: Ai.
* GenkiGirl: Ki.
* TheGodsMustBeLazy: Raku prefers to leave the Jewelpet problem to the Japanese government and doesn't do much herself.
* GodsNeedPrayerBadly: Everytime a lunar eclipse approaches, the Majos lose their power and need to descend to Earth to collect graces from humans before the eclipse becomes total. They lose their power permanently if they can't.
* HairTriggerTemper: Do.
* JerkassGods: They do things like betting on the race of episode 18 and manipulating it so they can win.
* TheLeader: Raku, of the Mastermind and Charismatic varieties.
* LeanAndMean: Do is the tallest, thinnest and has the temper of a devil.
* {{Meganekko}}: Ai.
* MsExposition: They're the ones to tell Rinko and friends about Diana and her purposes. Later, they also tell them about Dian.
* MulticoloredHair: Do has a yellow lock of hair, possibly to simulate fire.
* NiceHat: Ki and Ai.
* OddJobGods: Ki, Ai and Do specialize in a single field, whereas Raku is versatile, so she's their leader.
* OhCrap: Raku's reaction when she was shown Ruby's grades in the first episode. She also {{Face Palm}}ed.
* OjouRinglets
* [[OnlySaneMan Only Sane Girl]]: Raku, who has the most balanced personality of the four. Unless Dark Magic is involved.
* PerpetualFrowner: Do.
* PerpetualSmiler: Ki.
* PhysicalGod
* TheSlacker: Raku.
* TechnicolorFire: Do can shoot purple fire around her.
* TopGod: Raku.
* YouGottaHaveBlueHair: Ki has green hair and Ai has blue.



!!'''Akari Sakura'''
!!!Voiced by: NatsumiTakamori
Akari Sakura is the main heroine of Twinkle and Ruby and Labra's human partner. She is 12 years old (after episode 17) and a student in the 6th grade of Winston Academy. She's a shy but gentle girl who's understanding of those around her. Because of her older sister's popularity, Akari has an inferiority complex and is jealous of her sister.

She meets Ruby who tries to convince her to come with her to the Magic Academy. However Akari is hesitant, as she doesn't believe she can be friends with someone like Ruby. When they come to understand each other better, a Jewel Charm materializes in Akari's hands. She then enters the Magic Academy and becomes a student there, with the goal of winning the Jewel Star Grand Prix. Her main dreams are to be with Yuuma and to become a manga artist.

* {{Adorkable}}: When it comes to Yuuma, she's prone to hesitate a lot and blush like a tomato while running through a list of things she may or may not say to him.
* AllLovingHero: She's always concerned about people and never bad-mouths them or anything of the sort. See her attitude towards the French sisters and Alma.
* BadassAdorable: Very powerful and moe magician.
* CherryBlossomGirl
* ClassicalAntiHero: She's very insecure and has instances where she just wants to give up being a magician.
* {{Dojikko}}[=/=]TheKlutz
* EvilCostumeSwitch: [[spoiler:Gets possessed by the Battest in episode 51, turning her outfit black and gaining black wings. However, she falls unconscious instead of developing an evil personality.]]
* {{Expy}}: Obviously of [[VisualNovel/NanatsuiroDrops Sumomo Akihime]].
* FragileFlower
* GreenEyes: It's fitting that the hero with an enormous magical potential should have such a rare eye colour.
* HeightAngst: In the opening sequence, Akari scrambles to cover her height (153 cm), but this is never addressed in the series proper.
* TheHeroine
** TheHeart: As the most emotionally-sound member of the group, she tries to make sure that her classmates acknowledge and resolve their problems and that everyone gets reasonably along, particularly when it comes to Miria and Sara.
* HowDoIShotWeb: When she started out at the Magic Academy. She gets better as she obtains Jewel Stones.
* IJustWantToBeSpecial: She has an inferiority complex because of her famous older sister, so she feels like she's distinguishing herself by attending the Magic Academy.
* InTheEndYouAreOnYourOwn: [[spoiler:In the end, she is the only one who can save Alma from the Battest. Her friends try to lend her some outside support by protecting her with their magic, but it doesn't do much good.]]
* IWillWaitForYou: [[spoiler:At the end, she's waiting for Ruby to come back from her quest and come see her again.]]
* LateForSchool: She misses the ''entire first period'' on her first day of school thanks to Ruby's antics.
* MeaningfulName: 'Akari' can mean 'light'.
** LightIsGood
* MessianicArchetype: [[spoiler:She never stops believing in Alma's inner goodness, even when it leads to her getting physically possessed by the Battest.]]
* MightyWhitey: She's the only explicitly Japanese student in the Magic Academy; she enrolled rather late and utterly fails at spell-casting in her first attempts, but she has an enormous talent for it and has become the most powerful wizard come the end of the series.
* MotorMouth: Sometimes does this when she's particularly nervous, especially when it's about Yuuma.
* NaiveNewcomer
* PersonalityBloodTypes: A - has a hard time talking to people but is very understanding of their problems.
* PinkMeansFeminine: Usually dresses in and is represented by pink.
* PsychosomaticSuperpowerOutage: Briefly loses her magical power in episode 33 when she hears the rumours about her sister and Yuuma going out.
* ReluctantFanserviceGirl: Not as much as Sara, but she's still pretty reluctant when Miria dresses her up in a bikini and a cheerleader outfit.
* RookieRedRanger: She's the last and most powerful student to join the magic academy.
* SecondEpisodeMorning: She wakes up thinking she dreamed up the events of the first episode until she sees Ruby on her table.
* SecondYearProtagonist
* ShrinkingViolet: Combined with FragileFlower, Akari is considered the shiest of all Jewelpet heroines.
* ThisLoserIsYou
* TheUnfavourite: Constantly obfuscated by her sister (she thinks).
* UnwantedHarem: In episode 45, five boys accidentaly come under the effects of a love potion and fall for her, which makes her uncomfortable to say the least.
* YouAreNotAlone: [[spoiler:Delivers this speech to Alma in episode 51.]]

!!'''Miria Marigold Mackenzie'''
!!!Voiced by: Creator/AyanaTaketatsu
Miria Marigold Mackenzie is Garnet's and Sango's human partner. 8 years old, Miria is an American girl who lives in Hollywood and loves anime, manga and dressing up. She considers herself a "Kanzen Muketsu Bishojo", (translated in English as "Knock-out Marvelous Beauty") and has a crush on Leon. Miria often brags about her magical skill, and can sometimes be a bit irresponsible when using her magic (though she does learn from her mistakes). She misses her parents, a singer and a manager who are constantly away due to work. She dreams of becoming a pop star like her mother.

* AlliterativeName
* AllLoveIsUnrequited: She likes Leon a lot. But Leon treats her as a friend because she's too young.
* BigNo: At the end of episode 5, in response to [[NoodleIncident Sara's experiment]].
* TheChick
* ColorMotif: Represented by green, though her magical girl outfits are a variety of colors (her civilian clothes are green, though).
* CosplayOtakuGirl: She wears cat ears and likes manga.
** OccidentalOtaku: She IS American, after all.
* DisappearedDad: We never see him, though he is mentioned.
* DumbBlonde
* {{Eagleland}}
* FunPersonified
* GenkiGirl
* InnocentBlueEyes
* InSeriesNickname: KMB. Or "Kanzen Muketsu Bishojo".
* {{Leitmotif}}: "Little Twinkle Star"
* LethalChef: Her food looks good, but is really ''freaggin''' terrible.
* ParentsAsPeople: Her mother is always busy with her career but she clearly loves Miria very much.
** [[WhenYouComingHomeDad When You Coming Home, Mom?]]
* PersonalityBloodTypes: B - egocentric, passionate and always in high spirits.
* PhenotypeStereotype
* RedOniBlueOni: Red to Sara's blue.
* SpoiledSweet: Her parents are famous and she sometimes displays a bratty personality, but ultimately she's this.
* TagAlongKid: One of two; the other is Nicola.
* WhyDidItHaveToBeSnakes: Exactly.

!!!Voiced by: Azusa Kataoka
Sara is Sapphie's human partner. 13 years old, she's an Indian girl with red eyes and blue hair. She's considered a prodigy in the Magic Academy. She takes a scientific approach to magic, and sometimes comes up with never-before-seen spells by experimenting. She lives away from her parents and doesn't talk much, which makes her come off as aloof. Both Nicola and Miria think she's weird, but Akari thinks Sara is a nice person inside, although she doesn't show it. Nicola considers her both a rival and a potential LoveInterest, though Sara is ignorant of this. Her dream is to be a famous scientist and to see her parents again.

* AmbiguouslyGay: Blushes a lot around Akari and has shown literally zero interest in guys, not even realizing Nicola's feelings for her.
* AwesomeButImpractical: Invented a defensive spell that can change the nature of dangerous offensive spells to harmless ones. She uses it in her fight against [[spoiler:Laiya]]; however, her magical resilience is pathetic compared to Laiya's, which added to the heavy toll that the spell takes on her, means that she can't keep the spell up for too long and eventually she loses. That said, she's buying time for Akari and not aiming for the win.
** StoneWall: The spell renders Sara completely stationary and unable to attack, relying on the opponent depleting their magical power.
* BadassBookworm: Especially during the Grand Prix.
* BewareTheQuietOnes
* TheComicallySerious
* CuteBookworm
* DeadpanSnarker: Sometimes, the most frequent target of it being Miria.
* DefrostingIceQueen
* DoNotGoGentle: [[spoiler:She knows she can't win against Laiya, but chooses to fight instead of forfeit in order to weaken her and give Akari an advantage.]]
* EenieMeenieMinyMoai: Her lab is located under a statue that looks like one.
* EmotionallyTongueTied: In her own words, she doesn't know how to say sorry.
* FriendlyRival: To Nicola.
* TheGlassesComeOff: Doesn't wear glasses as a magical girl.
* HairDecorations: Her headband.
* IdiotHair
* IneffectualLoner: The teachers say that while she's a genius academically, she can't reach her full magical potential because of her lack of friends.
* InformedFlaw: The Japanese website calls her clumsy, but in the anime she gives no signs of being such.
* ItsAllJunk: She throws the pot of flowers she got from her parents out since the fact that the flowers are dead causes her so much pain. Akari retrieves it and tries to figure out a way to revive them.
* TheLancer
* {{Meganekko}}
* MementoMacGuffin: Her pot of flowers in episode 31, which she got from her parents.
* NotSoStoic
* ObliviousToLove: Nicola's.
* ParentalAbandonment: Her parents are gone due to work; she lives by herself, guarded by the government.
* PersonalityBloodTypes: AB - rational, unemotional, evasive.
* RedEyesTakeWarning: Subverted.
* RedOniBlueOni: Blue to Miria's red.
* ReiAyanamiExpy: She's a young girl with a SugarAndIcePersonality who has short blue hair and red eyes.
* ReluctantFanserviceGirl: When the Grand Prix competition forces her to wear Merry's clothes. Also when Miria got her into a cheerleading outfit and a bikini by way of magic.
* SheCleansUpNicely: Characters' reactions when she wore Miria's dress.
* ShyBlueHairedGirl: Although she's less shy than she's introverted and incapable of relating to people (until Akari came along).
* TheSmartGirl
* SmartPeopleWearGlasses
* TheStoic
* StoicSpectacles
* SugarAndIcePersonality: The sugar mostly shows up around Akari.
* TeenGenius
* TrueBlueFemininity: Her civillian clothes aren't blue, but her magical girl outfit is.
* TsurimeEyes
* WhyDidItHaveToBeSnakes: Mushrooms.
* WildTake: She doesn't often showcase the typical anime reactions, given her serious demeanor, but get her near a mushroom...
* WorldOfCardboardSpeech: Delivers one to [[spoiler:Laiya]] in episode 49. She tells her that she reminds her of herself when she had no friends and that having them has made her stronger.
* YouGottaHaveBlueHair
* ZettaiRyouiki

!!!Voiced by: KenjiAkabane (Adult), Aki Kanada (Child)
Leon is Dian's human partner and the oldest candidate to the Jewel Star Grand Prix, at the age of 15. Hailing from Austria, he has high awareness skills through magic and is an excellent swordsman, a skill which he combines with magic. His pen turns into his sword and he uses it in every battle. Miria has a crush on him and he admires Akari's determination in her magic studies. His past is tragic due to the loss of his dog, Roger, during his childhood, just before he met Dian. Dian encourages him to cheer up and never become depressed or shameful in front of the grave of Leon's departed pet. Leon's dream is to be the leader of Jewel Land and improve the relationship between the human world and Jewel Land.

* AbsenteeActor: He doesn't appear in the OVA proper, just the opening and ending, alongside Nicola.
* TheAce: He's even the first of the group to get all 12 Jewel Stones.
* AllLoveIsUnrequited: Despite Miria liking him a lot, Leon treats her as a friend because she's too young.
* BadassCape
* TheBigGuy
** GeniusBruiser: He's very knowledgeable, though not to Sara levels.
* BlueBlood: Hails from an aristocratic family (nevermind that Austria abolished nobility in 1919...).
** RoyalsWhoActuallyDoSomething: He's learning magic to become a wise ruler capable of uniting the human world and Jewel Land.
* CanineCompanion: Had one who died to save him. He met Dian shortly after.
* KnightInShiningArmor: Modeled after this ideal.
* LovableJock
* MagicKnight: Impressive magic skills combined with sword-wielding proficiency.
* MasterSwordsman: He's so good, [[spoiler:he goes to the Olympics at the end of the show.]]
* NiceGuy
* PrimaryColorChampion: His outfits are heavy on red, blue, yellow and especially white.
* PrincelyYoungMan: Of the Gentleman-type.
* TeamDad: He is the most responsible of the group.
* TheWorfEffect: Got beaten by Laiya without much effort despite being one of the strongest students in the Magic Academy.
* WouldntHitAGirl / WouldHitAGirl: He will hit a girl if she's evil. The thing is, even then, he's too chivalrous to employ the same strength that he would on a guy.

!!!Voiced by: Momoko Ohara
Nicola is Titana's human partner and the youngest of all the Jewel Star contestants. He's a genius pianist from Russia and a smart aleck who annoys people with his boasting and condescension. He believes only Sara can measure up to him in magical knowledge.

He has a bad relationship with his mother, an elitist who demands that he do nothing less than his best lest he embarrasses her in public. After another bad encounter with her, Titana showed up on his piano and complimented his skills, causing Nicola to cry with joy that someone appreciated his work and accept his offer of attending the Magic Academy. His dream is to be recognized as a famous pianist and to make his mother proud of him.

* AbsenteeActor: In the OVA. See Leon's entry.
* AlphaBitch: Until he became sympathetic and supportive.
* BrattyHalfPint
* ButtMonkey: If anyone in the core five is about to get the short end of the stick, it's probably him.
* ChildProdigy
* HiddenDepths: He has some pretty deep seated issues with his callous mother.
* InsufferableGenius: He's among the best students and likes to rub it in people's faces.
** TooCleverByHalf: He's still the season's ButtMonkey. He's also the first to lose in the Grand Prix.
* ItsAllAboutMe
* JerkWithAHeartOfGold: Nicola is a real jerk in the first episodes, but as we discover more about him, he reveals himself to be sympathetic and supportive of his friends.
* MagicMusic: Specializes in this.
* MouthyKid
* OffScreenMomentOfAwesome: He gathers the last Jewel Stones required for the Grand Prix off-screen. It contrasts with his friends who get a focus episode to collect the last one.
* ThePianoPlayer
* PrecociousCrush: On Sara, though it was never really expanded on. It almost seemed like it was added as an afterthought by the writers, considering Nicola was originally totally about being Sara's rival.
* StageMom: Has one.
* TeamPrimaDonna
* {{Tsundere}}: For Sara. Not that she realizes it.
* UnknownRival: To Sara.
* WellDoneSonGuy: What he wants from his mother.

!!'''Yuuma Jinnai'''
!!!Voiced by: Shinnosuke Tachibana
Yuuma Jinnai is Akari's crush in Winston Academy. Yuuma is calm and nice to Akari, but also distant and mysterious. Yuuma's parents died during his childhood, so he's now living with his grandparents. He plays basketball.

* AlternateCharacterReading: 'Jinnai' can be read as 'Kameuchi', and this is often mistaken as his true family name.
* [[AmplifierArtifact Amplifier Person]]: Alma's magic becomes more powerful in his presence.
* BirthmarkOfDestiny: [[spoiler:The key to the Battest is sealed in it.]]
* BlueOni: [[spoiler:To Alma.]] He can at times be considered one to Akari.
* DistressedDude: [[spoiler:When his twin sister kidnapped him.]]
* HalfHumanHybrid: [[spoiler:Half Jewel-Landian.]]
* HalfIdenticalTwins: [[spoiler:As Alma's twin brother, he is similar to her in looks.]]
* IcyBlueEyes
* IllBoy: Not as serious as other examples, but his birthmark causes him pain which impedes him from doing a lot of physical exercise.
* LockedOutOfTheLoop: [[spoiler:Until he accidentaly sees Akari talking to Ruby and going to Jewel Land. He's not terribly surprised since he remembers Opal from his childhood.]]
* LovableJock: Plays basketball.
* LoveInterest: To Akari.
* NiceGuy: He's an atypically quiet version of this trope. He can even come off as aloof at first.
* RaisedByGrandparents
* TsurimeEyes
* UselessBoyfriend: Has no magical powers of his own ([[spoiler:or they're passive at best; see above]]); when he does get involved, the only support he can offer is verbal.
* [[YouGottaHaveBlueHair You Gotta Have Purple Hair]]

!!!Voiced by: Creator/MegumiTakamoto (Alma), Kanako Sasaki (Laiya)
Alma is Diana and Opal's human partner and the main antagonist of Twinkle. As a character of many secrets and twists, this section is massive spoiler territory. '''Do not read on if you have an interest in the show and dislike spoilers.'''

* TheAce: She's good at everything she tries to do in the OVA.
* {{Adorkable}}: OVA.
* AllOfTheOtherReindeer: Was shunned in the human world for showing her magical powers.
* AntiVillain: [[SlidingScaleOfAntiVillains Type II.]] She's not a horrible person, she's just saddened and enraged at her destiny; the only times she's genuinely evil are when she's possessed by the Battest, which is a sentient, but not rational, ArtifactOfDoom.
* {{Bifauxnen}}
* BigBad
* BirthmarkOfDestiny: The key to the Battest is sealed in it.
* BrokenBird
* BrokenTears: Several times - Opal's death, Yuuma's abandonment, Diana's death...
* BroughtDownToNormal: Loses her magical powers at the end.
* CastFromHitPoints: Some of her more powerful spells drain away her life force.
* CombatPragmatist: In the Jewel Star Grand Prix, she doesn't hesitate to use harmful spells on her opponents even though it's specifically forbidden to do so.
* DarkMagicalGirl
* DeathGlare: Occasionaly. The most noticeable instance is in the OVA, where she scares off a group of students who were badmouthing Akari.
* DemonicPossession: Gets possessed by the Battest and becomes more powerful, even injuring Leon during the Jewel Star Grand Prix.
* DespairEventHorizon: Lost her mind and will to live when Diana died, thus letting the Battest do as it pleased.
* EvenTheGirlsWantHer: The opening of the OVA suggests this of the female students of Winston Academy. Doesn't happen in the OVA proper though.
* FelonyMisdemeanor: In the OVA, hearing the other students criticize Akari's drawings causes her to go on a misanthropic tirade.
* FreudianExcuse: You wouldn't be happy either if you were forcefully seperated from your family.
* HalfHumanHybrid: Half Jewel-Landian.
* HalfIdenticalTwins: As Yuuma's twin sister, she is similar to him in looks.
* HumansAreBastards: She says in the OVA that she can't stand how humans trample each other's feelings and that she'd rather not interact with them.
* IcyBlueEyes: Become OccultBlueEyes when she's possessed by the Battest.
* JackOfAllStats: Said by Sara to have no weaknesses.
* KnightOfCerebus: The tone of the story becomes darker and sadder whenever she's around. Averted for the OVA, probably since she's not a villain in that, not anymore.
* MeaningfulName: The name she uses while hiding her identity, 'Laiya', sounds like 'liar'.
* MementoMacGuffin: Opal might as well be one from her mother.
* MyGodWhatHaveIDone: Has this reaction when the Battest is let loose and it starts destroying everything in sight.
* MysteriousWatcher: Keeps watching Akari's progress before the reveal in episode 23.
* NoSocialSkills: OVA.
* OrphansOrdeal: The loss of her mother drives her entire arc.
* PersonalityBloodTypes: AB - has more emotional peaks than Sara, but otherwise shares the coldness and the evasiveness.
* PowerGivesYouWings
* PromotionToOpeningTitles: In the second version of the opening.
* RageAgainstTheHeavens: Primary intention is to defeat Jewelina.
* RedOni: To Yuuma.
* RevengeBeforeReason: Thinks Jewelina is responsible for her mother's death, so she's out to get her.
* TakeOverTheWorld: Developed this motivation late in the season.
* TomboyishSidetails
* {{Tsundere}}: OVA.
* TsurimeEyes
* WalkingSpoiler: It's very hard to talk about this character without ruining the series for new viewers.
* WhiteHairBlackHeart: During her time as Laiya, as her mind is possessed by the Battest.
* WomanInBlack / WomanInWhite: Wears black when she's crossdressing, white when she's not. Both have blue elements to them.
* WoobieDestroyerOfWorlds: Has understandable and sympathetic reasons, despite being the series' main villain.
* [[YouGottaHaveBlueHair You Gotta Have Purple Hair]]
** PurpleIsPowerful
** PurpleIsTheNewBlack
* YourPrincessIsInAnotherCastle: In episode 38, she decides to go to someplace faraway where she can be alone with Diana, making you think this is the last time you'll see her. She comes back for the Jewel Star Grand Prix.

!!!Voiced by: Creator/YuShimamura
Fealina was one of the most powerful magicians in Jewel Land. She made a wish to Jewelina to go to the human world and meet a human with strong willpower. Jewelina warned her against it but allowed her to go. And so, Fealina fell in love with a human man, married him and had children with him. In order to stay in the human world without dying, Fealina attempted to use the Battest to take away her magical nature and turn her into a normal human. She couldn't control it and had to sacrifice herself to seal it again and save both worlds. Her resting place is in a dimension adjacent to Jewel Land. Fealina's Jewelpet partners were Opal and Angela.

* BroughtDownToNormal: [[spoiler:Loses her magical powers at the end.]]
* CurtainsMatchTheWindow
* DisneyDeath: [[spoiler:Dead since before the start of the series but is revived in the last episodes.]]
* HeroicSacrifice
* MissingMom: [[spoiler:She's the mother of Yuuma and Alma, and died when they were little.]]
* PosthumousCharacter
* PurpleIsPowerful: She was one of the most powerful magicians in her time.
** PurpleEyes
** [[YouGottaHaveBlueHair You Gotta Have Purple Hair]]
* SilkHidingSteel
* SmallRoleBigImpact: Her actions set off the dramatic plot, despite being dead since before the start of the series.

A forbidden tome containing all the dark magic born from the negative emotions of human beings. Fearing that the dark magic might destroy both worlds, Jewelina sealed it away in the book and banished it to an unknown location. Fealina attempted to unseal it to use a spell that would take her powers away, and nearly caused a catastrophe. She then reformed the seal into the birthmarks of her children, using up all her power in the process and falling into an unending sleep as a result. The main conflict of this season concerns Alma attempting to unleash it for her own purposes.

* ArtifactOfDoom
* BiggerBad: It's the greater evil of the series, but since it's an inanimate object, it can't do much by itself, having to rely on psychic possession and such.
* DemonicPossession: [[spoiler:Possesses Alma during the Grand Prix arc.]]
* EvilWeapon: [[spoiler:In its sword form.]]
* SealedEvilInACan
* TomeOfEldritchLore

!!'''Old Witch of the Western Cave / Albiana'''
!!!Voiced by: YukiKaida
Albiana is a hermit and a powerful witch living in the western part of Jewel Land. First appearing in episode 7, she is a grouchy reptilian-like woman who hates trespassers and troublemakers. She is deeply acquainted with the past crisis in Jewel Land and sometimes works with the protagonists in order to avert a repeat of it. Albiana can transform into her true form to increase her magical power. In her true form, she has blonde hair and blue eyes. She has a pet chimera named Ryuku.

* BeautifulAllAlong
* BeautyToBeast: She willingly took on her amphibian form because of the grief she felt for [[spoiler:Fealina.]]
* CynicismCatalyst: [[spoiler:Fealina's death.]]
* IcyBlueEyes: [[spoiler:In her human form.]]
* JerkWithAHeartOfGold
* MentorArchetype: [[spoiler:To Fealina.]]
* MyGreatestFailure: [[spoiler:Not stopping Fealina from getting involved with the Battest.]]
* RedEyesTakeWarning: Subverted.
* TricksterMentor: To Akari.
** CynicalMentor
* UngratefulBastard: One episode was all about Akari and Nicola having to get her to say "thank you". She consciously refuses to do so, and only says it accidentaly at the end.
* VitriolicBestBuds: Implied with the Fountain Dragon.

!!'''Fountain Dragon'''
!!!Voiced by: Mitsuo Senda
A blue dragon wearing glasses and sporting a huge beard/mustache. He is an ancient and wise creature counted among the most powerful magicians in Jewel Land. He sometimes aids Akari and co. in their studies and in stopping Alma and the Batest.

* BadassMustache
* GentleGiant
* MentorArchetype: Especially to Leon.
* OurDragonsAreDifferent: Our dragons are wizards.
* SmartPeopleWearGlasses
** SpecsOfAwesome
** StoicSpectacles
* VitriolicBestBuds: Implied with Albiana.
* WalkingTheEarth: OVA, [[spoiler:in search of the Flower of Happiness.]]
* WizardBeard

!!'''The Sakura Family'''
!!!Voiced by: Midori Takahashi (Marie), HidenobuKiuchi (Akira) and Creator/YukaIguchi (Monica)
Akari's family is composed of, aside from herself, her parents and her older sister Monica. Her father is a ship architect and her mother is the chief editor of a magazine. Monica attends the same school as Akari and is student council president; additionally, she has a job as an idol.

* TheAce: Monica is seemingly great at everything she does.
* BumblingDad / HenpeckedHusband: Akira at first seems lazy and unattentive. Marie has a tendency to order him around to which he complies.
** HiddenDepths: His episode reveals that he is quite the competent and beloved worker.
* CoolBigSis: Monica is very kind and proper, concerned about her sister and admired by all of her schoolmates.
* ADayInTheLimelight: Episode 11 for Akira, episode 30 for Marie, episode 33 for Monica.
* EvenTheGirlsWantHer: Some female students at Winston Academy have this reaction to Monica.
* LockedOutOfTheLoop: None of them are aware of Akari's adventures in Jewel Land, and think Ruby and Labra are normal pets.
* {{Nepotism}}: Monica had a lot of help from Marie's position at a magazine in becoming an idol. She is aware that it gives people in the business certain ''impressions'' of her and she tries to break out of them by doing her absolute best at any job she's given, as shown in episode 33.
* NiceGirl: Monica. Becoming famous hasn't stopped her from working for the improvement of her school, and she worries that she's not able to spend time with Akari.
* ParentsAsPeople: Akari perceives her mother as neglectful of her. As the series goes on, it is shown that this is not really the case; Monica's career needs high-maintenance, but that won't stop their mother from caring for Akari when she's truly distressed.
** Akira seems to be pretty much emotionally absent from Akari's life, though that can probably be partially blamed on the fact that he's the least developed character in Akari's family.
* ThemeNaming: The mother and the eldest daughter have foreign names (Marie and Monica) and the father and the youngest daughter's names are anagrams of each other (Akira and Akari). Also, alliteration.

!!'''Marianne, Catherine and Angelina'''
!!!Voiced by: RieKugimiya, Rei Matsuzaki and MAKO, respectively
Three sisters from a rival academy, who call themselves the Magical Angels. Marianne has gathered all Jewel Stones for the Jewel Star Grand Prix, and her two sisters are very advanced in comparison to Akari and co.. Their Jewelpet partners are, respectively, Kaiya, Ryl and Amelie.

* AllLoveIsUnrequited: Marianne likes Leon. He has no idea.
* AlphaBitch: Marianne.
* BrownEyes: Catherine.
* ButtMonkey: Lampshaded in the second version of the opening.
* DumbBlonde: Marianne.
* FrenchJerk [[JerkWithAHeartOfGold With A Heart Of Gold]]
* FriendlyRival: After their second run-in with Akari.
* GirlishPigtails: Angelina.
* GirlPosse: Catherine and Angelina, unusual in that they're the AlphaBitch's sisters.
* GracefulLoser: Marianne confesses that she cheated while chasing Flora and gives her to Akari, who had saved Marianne from Flora's rampage.
* HairDecorations: A rose for Marianne, a purple flower for Catherine and two pink and white ribbons for Angelina.
* IcyBlueEyes: Marianne.
* LargeHam: More [[MundaneMadeAwesome aesthetically]] than verbally.
** IncomingHam: Their introductory speech.
* NobleWomansLaugh
* OjouRinglets: Marianne.
* OverlyLongName: Their surname(s) Grand Mariner Chocola Julliangeli.
* PurpleEyes: Angelina.
* SomethingAboutARose: They present themselves with a shower of rose petals, and Marianne wears one on her hair.
* TerribleTrio
* {{Tsundere}}: Marianne ([[PigeonholedVoiceActor inevitably]]) becomes a bit like this to Akari after she saves her in the BeachEpisode.
* UnknownRival: Akari is always very nice to Marianne and sees her as someone to look up to. She never, ever antagonizes her.
* [[YouGottaHaveBlueHair You Gotta Have Purple Hair]]: Catherine.

!!!Voiced by: HisakoKanemoto
Judy studied in the Magic Academy 12 years before Akari. Akari met her in episode 8 when she somehow time-travelled to the past through the magic of the Academy's bell, which Judy used to ring. Judy's insecurities were very similar to Akari's, and they inspired each other to do their best in the Jewel Star Grand Prix. And so Judy became the champion of her year. Her Jewelpet partner is Prase.

* DoesThisRemindYouOfAnything: She is like a mirror of Akari.
* GirlishPigtails
* HairDecorations: Two four-leaf-clover-shaped pins.
* {{Oireland}}: Very possible. She dresses in green and has a clover motif about her, which are prime Irish stereotypes. Plus she looks generally European.
* SmallRoleBigImpact: Only appears in episode 8, but was such a source of inspiration for Akari that her presence is felt throughout much of the season.

!!!Voiced by: Rei Matsuzaki
A candidate of the Jewel Star Grand Prix, Hilde is considered Jewel Land's greatest prodigy. Though her details are unknown, Hilde is said, by the Magical Angels, to be a genius magician with good chances to win in the grand prix. But those were shattered as she and her Jewelpet partner, Topaz, are defeated by Laiya, another candidate. She then appeared to Akari and her friends warning them about the mysterious candidate she faced.

* TheAce: Or so they say.
* PhenotypeStereotype: Her name, combined with her appearance, screams Northern European, though we don't know for sure if she is.
* PromotionToOpeningTitles: In the OVA, even though she doesn't appear in it.
* TheWorfEffect: Get played up to be immensely talented and powerful - get beaten up by Laiya.

!!!Voiced by: HiroshiShimozaki
A candidate of the Jewel Star Grand Prix, hailing from the same school as Marianne and co.. His magical powers give him immense physical strength, so much so that he once repelled an asteroid. However, he is severely lacking in precision skills, which costs him his match against Akari. His Jewelpet partner is Yuku.

* DumbMuscle
* HotBlooded
* MeaningfulName: How the Japanese pronounce gung-ho, which he certainly is.
* ScaryImpracticalArmor: His armor does a good job of scaring Akari at first - but is completely uncalled for in a match of needle work.
* UnskilledButStrong
* WorldsStrongestMan: Regarded as such in Jewel Land.

!!!Voiced by: Creator/AsamiShimoda
A candidate of the Jewel Star Grand Prix. She is about as smart as Sara, who she fought in the quarter-finals. However, she lost because she was lax in her answers. Her Jewelpet partner is Charotte.

* FriendlyRival: She's nice and polite to Sara from beginning to end.
* GenderBlenderName: Sagan is a Slavic boys' name, though it's more frequently used as a surname these days.
* GracefulLoser: Had no hard feelings and congratulated Sara for her victory.
* {{Meganekko}}
** SmartPeopleWearGlasses
* PromotionToOpeningTitles: In the OVA, even though she doesn't appear in it.
* TeenGenius
* YouGottaHaveBlueHair: Dark green.

!!'''Jolly and Merry'''
Jolly and Merry are the mascots of Jewel Land's mail order magazine, the Jewel Net Harada. They're twin female anthropomorphic dogs. Jolly has cream colored fur and wears a blue Playboy bunny outfit while Merry has brown colored fur and wears a red Playboy bunny outfit. They present recommended magic goods from the magic mail order. Moldavite [[LovableSexManiac likes them]] and is addicted to the mail orders, which often makes Halite angry.

* AlwaysIdenticalTwins
* MsFanservice: At least in-universe. You, dear reader, would probably need to be a [[FurryFandom specific kind of person]] to appreciate them.
* PlayboyBunny
* RedOniBlueOni: Subverted. Though they're color-coded, they have no (contrasting) personalities to speak of.



!!'''Kanon Mizushirou'''
!!!Voiced by: Rei Matsuzaki
Ruby's classmate, roommate, and main heroine of the season. She came from the human world to study at the Sunshine Academy and achieve her dream. She is very posh, mean and nasty, and has a warped friendship with Ruby, constantly getting into arguments with her that frequently get physical. But she and the Jewelpet trust and care for each other and cooperate on the worst situations. She has a crush on Mikage.

* ACupAngst: Well, the school uniform is a little baggy, so it's hard to see her size. But in episode 32-A, [[ItMakesSenseInContext Ruby cops a feel]] and comments that they're too small, which makes Kanon rage.
* AlphaBitch: With a GirlPosse.
* ApocalypseMaiden: [[spoiler:Subverted. Her superstitious grandmother thought that she would bring disgrace due to being born with an odd mark, but it's actually indication that she's one of the Wise Ones.]]
* BadassNormal
** EmpoweredBadassNormal: [[spoiler:Using magic in the last episode.]]
* BaitTheDog: Does this to Ruby quite a lot.
* [[spoiler:BirthmarkOfDestiny]]
* BitchInSheepsClothing: Often victimizes herself in order to appear sympathetic.
* BreakTheHaughty: [[spoiler:The reveal of her family ties to Mikage was harsh on her, but at least she toned the attitude down a little.]]
* [[spoiler:BrotherSisterIncest / {{Twincest}}: Narrowly averted with Mikage. Episodes 45-46 reveal that she is Mikage's twin sister and not allowed to interact with him. Later, the Shiraishis and the Mizushirous agree to let them become re-acquainted to each other as siblings, which both Kanon and Mikage accept, and their relationship becomes strictly familial from there on. It must be said that they get over the initial awkwardness remarkably fast.]]
** [[spoiler:SeparatedAtBirth: Not exactly at birth, but it was at a sufficiently young age for them not to remember each other. The Shiraishis chose to do this because Kanon was thought to be a harbinger of disgrace by her grandmother. It's vaguely implied that she was not exactly sane and would not have been above ''killing'' Kanon.]]
* BrownEyes
* ChildHater: According to episode 32-A.
* TheChosenOne: [[spoiler:One of the Wise Ones.]]
* CosmeticHorror: Her Super Mega Mask of Facial Perfection [[note]]this was the name given to it in a European dub[[/note]].
* CryCute: At times. [[spoiler:Even at Ruby's death.]]
* DidNotGetTheGuy: [[spoiler:Justified. The guy is her brother.]]
* {{Elopement}}: With Mikage in episodes 35-36-B.
* GetAHoldOfYourselfMan: Played for laughs in episode 16-B where she slaps Hinata for wanting to give up on destroying their homework. Sapphie asks to "quit it with the drama movie-like antics".
* GirlishPigtails: Wears her hair like this on dates.
* HappilyAdopted: [[spoiler:The Mizushirous are still the family she has known all her life and she loves them just as they love her. And going back to her biological family at the age of 18 would be unrealistic anyway.]]
* HeroicComedicSociopath
* TheHeroine
* HimeCut
* IdiotHair
* InexplicablyAwesome: The origins of her SuperStrength are unknown [[spoiler:(it may or may not stem from her being a Wise One)]]. Also, in the last arc, [[spoiler:she uses magic alongside Ruby with no explanation given]].
* ItsAllAboutMe
* JerkWithAHeartOfGold
* KaleidoscopeEyes: They're brown, but sometimes they look more red.
* LargeHam: She tones it down a little after [[spoiler:discovering that Mikage is her brother.]]
* MementoMacGuffin: [[spoiler:The photo of her and Mikage when they're kids.]]
* MotherlySidePlait: Dresses her hair like this when Ruby turns into a baby and she has to take care of her.
* {{Motif}}: Spirals and swirls. Especially during TheReveal.
** RuleOfSymbolism
* [[MySisterIsOffLimits My Brother Is Off Limits]]: [[spoiler:After discovering that Mikage is really her brother, she's still not letting Ruby anywhere near him. She has gotten over it by the epilogue.]]
* PetTheDog: Towards Titana.
* PostStressOvereating: She eats the huge batch of cookies she made for Mikage after being laughed at by her classmates because of their shape.
* RunningGag: The food she makes always has a swirly shape to it, [[ToiletHumour sometimes with unfortunate results]], and on two seperate occasions she has to eat it all up because she's too embarrassed to [[ThroughHisStomach give it to Mikage]]. It doesn't actually taste bad, though.
* SeanConneryIsAboutToShootYou: Near the beginning of the OP's 1st version, followed by a PistolPose.
* SpoiledBrat
* SpyCatsuit: In some episodes. Seems to be her adventure outfit.
* SternTeacher: [[spoiler:Becomes one in the epilogue.]]
* StrongFamilyResemblance: Looks a lot like Mrs. Mizushirou, [[spoiler:which is a red herring so you DON'T suspect that Kanon might just be adopted. She doesn't particularly look like anyone in her biological family.]]
* SuperStrength: She's known to carry grown men on her back with ease, as well as breaking a giant cookie with a single punch, among other exploits.
** MegatonPunch
* {{Tsundere}}: For Ruby, non-romantically. For Mikage, she's full-blown unambiguously dere.
* UnscrupulousHero: Contrary to every other Jewelpet protagonist, Kanon is mean, bitchy and rarely shows disinterested kindness. However, even in the most desperate of situations, she will never abandon her friends.
* UnsympatheticComedyProtagonist: Although the anime seperates pretty carefully the moments where you're supposed to laugh at her misfortunes and when you're supposed to feel sorry for her.
* VitriolicBestBuds: With Ruby. They whale on each other all the time, but when it comes down to it, they do care about each other.
* WalkingTheEarth: Minor instance. In episode 50, she's travelling around Jewel Land with Iruka and Titana, retreading all the places featured throughout the season to find a way to defeat the Dark Queen. Turns into a ShaggyDogStory when it turns out that the clue they needed was back in the school (in Junko's hands) all along.

!!'''Hinata Asaka'''
!!!Voiced by: Creator/AkiToyosaki
Ruby's classmate and friend, Hinata comes from the human world to study at the Sunshine Academy. She is very shy and terrible at sports, but she is supportive of her classmates, especially of Ruby. She rooms with Peridot, who convinces her to become a little more active. She is also Ruby's former roommate. Her dream is to become a preschool teacher after she graduates from college.

* AttackOfTheFiftyFootWhatever: [[spoiler:Peridot makes her gigantic so she can fight the brainwashed-by-Dark-Queen Headmaster.]]
* BadassNormal: While she doesn't jump into action as promptly as Kanon or Shouko, she's perfectly capable of holding her own when needed.
** EmpoweredBadassNormal: In the last arc, [[spoiler:when Peridot turned her into a giant.]]
* BalloonBelly: Episode 17.
* BerserkButton: Don't ask her for help with your homework. Just. Don't.
* {{Bookworm}}: Used mostly to contrast her with Peridot.
* BrainwashedAndCrazy: Once by M-Kage.
* BrownEyes
* TheChick
* CoolBigSis / TeamMom: She fits these roles to her Jewelpet classmates, being the one most willing to listen to their troubles. She's also a literal big sister back in the human world.
* CurtainsMatchTheWindow
* {{Determinator}}
* ExtremeDoormat: Strongly implied to have been this before rooming with Peridot.
* FunTShirt: Wears them often.
* GenkiGirl: Becomes more like this after moving in with Peridot.
* HairDecorations: Her red ribbon.
* TheHeart: Has by far the most common sense in the whole school.
** OnlySaneWoman
* HeroicFireRescue: Episode 43. She saves Peridot inside the burning dormitory, wearing the firefighter's outfit her father sent to her.
* HeroicSacrifice: [[spoiler:Uses her huge stature to shield the Wise Ones from the Dark Queen's attacks, slowly freezing herself in the process.]]
* {{Kiai}}: "HAWAII!" in the final showdown arc.
* MeaningfulName: 'Hinata' [[OneSteveLimit (again)]] means 'sunny place'; 'asa' can also mean 'morning'. A name fitting for the most pleasant person of this season.
* NiceGirl
* ShrinkingViolet: She gets better.
* SlipknotPonytail: In episode 43.
* TomboyAndGirlyGirl: The girly girl to Peridot and on a meta level to Shouko.

!!'''Shouko Aizawa'''
!!!Voiced by: Creator/MiyukiSawashiro
Another of Ruby's classmates. She's a tomboyish delinquent with a very strong code of honor. She is friends with Charotte and Waniyama, and sometimes has arguments with Ruby. She has a crush on Master and, one time, Rald. She's very keen on motorcycles and loves racing; her dream is to compete in the Moto GP.

* AllAmazonsWantHercules: Takes-no-shit-from-anyone Shouko wants martial artist Master.
* AllBikersAreHellsAngels: Rides a scooter (and a sport bike when racing) and leads a gang.
* AllLoveIsUnrequited: Her crushes on Rald (who's unaware) and Master (who rejects her).
* BadassBiker: With Angela as her motorcycle.
* BadassNormal
* {{Badbutt}}: Despite being a gang leader, she doesn't do anything in the way of classroom disruption, has goals in life and her classmates are unafraid of her.
* BookDumb: She's not exactly stupid, but she obviously doesn't study (e.g. thinking dolphins are fish).
* BoyishShortHair: In her first year at the academy.
* TheBigGirl
* BrownEyes
* CoolBigSis: Acts the part to Charotte and Waniyama.
* FriendlessBackground: She came to Sunshine Academy because people back in the human world were afraid of her and wouldn't approach her. Even then, she remained friendless until she met Charotte and Waniyama.
* JapaneseDelinquents: She is the banchou of the Plum class.
* JerkWithAHeartOfGold
* KansaiRegionalAccent
** TheIdiotFromOsaka
* {{Meido}}: Wears this when working in the Strawberry Cafe.
* ModestyShorts
* OralFixation
* PassionateSportsGirl: About racing.
* PeekABangs: Of the asocial type. She has friends in Charotte and Waniyama, and later Angela, but doesn't interact much with the rest of the class.
* SeriousBusiness: Racing.
* SmittenTeenageGirl
* {{Tomboy}}
** TomboyAndGirlyGirl: While they don't interact much, she's the tomboy to Hinata as both are considered members of the main human trio of this season.
* {{Tsundere}}: Type A; behaves like a standard banchou most of the time, but totally melts around the people she likes (Rald and Master).
* WorthyOpponent: To Iruka in episode 5-A.

!!'''Mikage Shiraishi''' / '''M-Kage of the Rose'''
!!!Voiced by: Atsushi Tamaru
Kanon's and Ruby's LoveInterest, and part of the Plum class. He's a handsome, kind boy, albeit a bit distant, and the heir to a school of flower arrangement. Under the influence of Dark Magic, he develops a split personality known as M-Kage of the Rose in episode 31, a masked man who charms girls and steals valuable objects.

* AlternateIdentityAmnesia: He can't remember being M-Kage. Averted when the personalities merge.
* {{Animorphism}} / {{Metamorphosis}}: At the end, [[spoiler:he permanently turns into Granite so he can be with Ruby]].
* BadassNormal: As M-Kage.
* TheBeard: Dating Kanon is essentially an attempt to hide, more from himself than other people, the fact that he loves a Jewelpet.
* BeYourself: His character arc revolves around becoming more honest with his feelings and with what he wants out of life, independently of other people's expectations for him.
* {{Bishonen}}
* BizarreTasteInFood: Likes putting soy sauce and natto in curry (this combo is probably meaningless to a Westerner, but it is considered VERY strange in Japan), which offends Jasper.
* BlueOni: To Masago.
* [[spoiler:BrotherSisterIncest / {{Twincest}}: Narrowly averted with Kanon.]]
** [[spoiler:SeparatedAtBirth]]
* CharacterizationMarchesOn: He's shown good-naturedly picking on Ruby in early episodes, but this is dropped very early on to give emphasis to his emotionally distant attitude.
* ChickMagnet: More as M-Kage than as Mikage.
* ClarkKenting: M-Kage. Those domino glasses ain't hiding jack.
* TheComicallySerious: Humour centered around him usually comes from his disinterested reactions to the craziness around him.
* TheCowl: M-Kage after Mikage learns to control him.
* CurtainsMatchTheWindow: Dark blue hair and eyes.
* DeadpanSnarker: Sometimes. Especially where Masago or Jasper are concerned.
* {{Elopement}}: With Kanon in episodes 35-36-B.
* {{Expy}}: As M-Kage of the Rose, he's one of Tuxedo Mask from ''Franchise/SailorMoon''.
** His costume is also very similar to Batman's.
* FakeDefector: After being defeated by the Dark Queen, [[spoiler:Mikage pretends to be on the her side so he can figure out a weakness.]]
* GentlemanThief / PhantomThief: M-Kage of the Rose.
* GreenEyedEpiphany: In episode 48, after spending all that time ignoring his feelings for Ruby, he looks incredibly incensed when Tour declares his love to Ruby.
* HeirToTheDojo: Not a dojo exactly, but it's an important plot point that Mikage does not have any dreams or even the passion to look for a dream because of the pressure his parents put on him to inherit their flower-arraging art.
* HighSchoolSweethearts: [[spoiler:With Ruby.]]
* HouseHusband: He's generally the one who cleans the room. Even nags Masago to put his magazines away.
* IcyBlueEyes: Despite his kindness, he's also a bit emotionally distant from most people, due to his strict upbringing.
* InterspeciesRomance: With Ruby. [[spoiler:Ultimately picks her, too.]]
* LoveEpiphany: Episode 32 towards Ruby, though he gets knocked out and forgets about it.
* MementoMacGuffin: [[spoiler:The photo of him and Kanon when they're kids. He never knew this until later on.]]
* NiceGuy
* OpaqueLenses: As M-Kage, so it becomes more plausible that people can't figure out who he is.
** ScaryShinyGlasses: When he discovers [[spoiler:the Dark Queen's weakness.]]
* RealMenWearPink: He does flower arrangement, knows how to wear Japanese clothing properly and is a HouseHusband to boot. Yet he himself isn't effeminate at all.
* SelectiveObliviousness: His feelings for Ruby date from since he met her in his childhood, but he only acknowledges them at the end (because zoophilia).
* SomethingAboutARose: M-Kage.
* SplitPersonalityMerge: M-Kage starts out as a distinct personality whose deeds Mikage can't remember commiting, but with Ruby's help he manages to tame it and the next time we see it Mikage is in complete control.
* TranquilFury: Even when angry, he rarely loses his composure.
* TroubledButCute: He's tormented by his lack of independence and the fact that he's in love with a Jewelpet, the latter of which he tries very hard to deny.
* YouGottaHaveBlueHair: It's probably meant to be black, but it appears as a very dark shade of blue.
** HairColorDissonance

!!'''Masago Kuroda'''
!!!Voiced by: Ryota Asari
Masago is one of the human students in the Plum class. He's essentially the class clown, though he has a bad luck streak. Good friends and roommates with Mikage and Jasper. He has a crush on Garnet.

* BromanticFoil: To Mikage.
* ButtMonkey
* CoolLoser: He's nice and rather handsome, but is the one guy who gets no chocolate for Valentine's.
* CurtainsMatchTheWindow: Brown hair and BrownEyes.
* DeadpanSnarker
* DoggedNiceGuy: To Garnet.
* TheFool
* InterspeciesRomance: He likes Garnet a lot.
* LargeHamAnnouncer: In competitions. Often drags Mikage to these things, where he serves as the serious but snarky contrast.
* PluckyComicRelief
* PrimaDonnaDirector: When directing his first movie.
* RedOni: To Mikage.

!!'''Kaede Kikuchi and Komachi Saotome'''
!!!Voiced by: AiShimizu and Creator/AyaHirano
Kanon's GirlPosse. Kaede is the one with pigtails and Komachi is the one with wavy hair. Other than that and their dreams (Kaede wants a rich guy and Komachi wants to be a baker), they are virtually indistinguishable from each other, and they seem to know it.

* BirdsOfAFeather: Komachi and Sango.
* BrainwashedAndCrazy: Once by M-Kage [[spoiler:and later the Dark Queen.]]
* GirlishPigtails: Kaede.
* GirlPosse
* GoldDigger: Kaede.
* OfCorsetsSexy: When brainwashed.
* SatelliteCharacter: Lampshaded as they freely admit that they have no clue what they're supposed to do when Kanon isn't around. Later subverted through some sprinkles of CharacterDevelopment.
* SpyCatsuit: Alongside Kanon, though not seen as much.
* SubordinateExcuse: They've given indication of genuinely liking Kanon, like the time they cried when they thought she had eloped with Mikage, and they still hang around her into adult age.
* ThoseTwoGirls: To give them separate sections would be a veritable exercise in futility.
* VisualPun: Kaede is going fishing! For a guy. What did you think she meant?
* VitriolicBestBuds: Komachi and Sango clash a lot because of Sango being critical of Komachi's cooking prowess. However, they get along enough that [[spoiler:they team up to open a patisserie in the epilogue.]]
* YesMan

!!'''Junko Mihara'''
!!!Voiced by: MAKO
Junko is the head of the school newspaper in the Sunshine Academy. Introduced in episode 10, she is very passionate about her job and goes to drastic lengths to keep students interested in her newspaper, including forging fake scoops. Peridot works with her as her photographer.

* BitchInSheepsClothing: Particularly taking her backstory into account.
* ConsummateLiar: She WILL get her headlines, even if she has to manipulate people into it.
* ADayInTheLimelight: Episode 10.
* FieryRedhead
* HotBlooded
* {{Hypocrite}}: In episode 24, she gets mad at Ruby for implying that the news about Kanon and Mikage getting together is fake, asking her if she's calling her a liar and arguing that a journalist's job is reporting the truth. Looks like she needs reminding of episode 10.
* IdiotHair: Perks up whenever she gets a new idea for a scoop.
* ImDyingPleaseTakeMyMacGuffin: [[spoiler:Gave Kanon her notebook that told them to go see Munata for help, after which she maybe fainted, maybe died but was later brought back to life.]]
* {{Meganekko}}
* MySignificanceSenseIsTingling: Can feel the presence of potential scoops.
* {{Paparazzi}}
* SchoolNewspaperNewsHound
* UnreliableNarrator: Her [[{{Glurge}} tragic]] backstory about how she decided to become a journalist might very well be a lie.

!!'''Kurara Nemoto'''
!!!Voiced by: Nozomi Sasaki
Kurara is a student from Ruby's class. She is a quiet girl who keeps to herself and sits way at the back of the class. In episode 12, Hinata and some Jewelpets find a notebook of hers with strange drawings in it and suspect that she is involved with Dark Magic, but it turns out that it was just a formula for a costume she wanted to make, as she is a hardcore cosplayer. It's thanks to her that Angela gains the ability to speak. She spends much of the series warning her classmates of impending doom.

* BlindingBangs
* TheCassandra: Her warnings either go unheard or ignored.
* CosplayOtakuGirl
* CreepyGood
* GoodAllAlong
* HostileShowTakeover: Tries to turn the show into ''Mahou Shoujo Jewel Kurara'', with the help of the narrator. Everybody quickly puts a stop to this.
* InnocentBlueEyes: Her eyes are, of course, usually covered up, but as a magical girl, it's shown that they are a gorgeous blue shade, indicating her heroicism.
* LonersAreFreaks
* {{Meido}}: Her magical girl attire.
* MisunderstoodLonerWithAHeartOfGold
* NegatedMomentOfAwesome: In her fight against Mecha-Sango, she makes all sorts of poses while making a InTheNameOfTheMoon speech and the background goes crazy. Then she begins charging at the robotic cat... who disdainfully swats her aside with her paw. Well done.
* OracularUrchin
* ProperlyParanoid: The way she warns people makes her seem like one big ConspiracyTheorist, but she's right.
* TheWorfEffect: Despite being the only super-powered human of the season, she's [[spoiler:one of the first casualties of the final showdown arc.]]
* YouGottaHaveBlueHair: Dark green. Becomes a bright blueish-green shade in her magical girl attire.

!!'''Teacher Iruka'''
!!!Voiced by: MasamiIwasaki
The teacher of Sunshine Academy's Plum class. He's a pink dolphin who walks around inside a fish tank, which the students find weird. He is hot-blooded and strict sometimes, but he knows how to support his students. He has a huge crush on Jill.

* AccessoryWearingCartoonAnimal: A tie.
* AllWomenAreDomsAllMenAreSubs: He frequently has fantasies of Jill taming him like a wild dolphin and clearly likes it when she whips him.
* BadassTeacher
* BigDamnHeroes: Several times.
* BigOlEyebrows
* ButtMonkey
* CallingYourAttacks: "Dolphin Kick!"
* CoolTeacher
* TheChosenOne: [[spoiler:One of the Wise Ones.]]
* {{Determinator}}: At least when it comes to making sure the Plum class finishes school.
* DoggedNiceGuy: To Jill.
* HappilyMarried: [[spoiler:To Jill in the epilogue.]]
* HeroicDolphin
* HotBlooded
* LargeHam
* ManlyTears
* MassiveNumberedSiblings: He has more than a dozen siblings.
* MeaningfulName: 'Iruka' means 'dolphin'.
** [[ADogNamedDog A Dolphin Named Dolphin]]
* MobileFishbowl: What he uses to get around. It's usually pushed around by [[http://en.wikipedia.org/wiki/Kuroko kurokos]] or students. He can also use a staff like a paddle on the ground to propel it.
* [[RealMenWearPink Real Men Are Pink]]
* SternTeacher
** PsychologistTeacher / SaveOurStudents: Invoked in the first episode when Ruby and her classmates [[ItMakesSenseInContext pretend to be delinquents]]. Iruka takes it upon himself to straighten them up.
* TheseAreThingsManWasNotMeantToKnow: In episode 30, Sapphie develops an interest in the kurokos carrying Iruka around, which leads her to discover that Iruka is not what he seems; apparently, him being a dolphin is just a ruse and there is ''something'' else under that hyde. Taking into account Sapphie's reaction and the fact that it's never addressed again, it seems to be horrible enough that Iruka wants no one to find out.
* WalkingTheEarth: With Kanon and Titana in episode 50.
* WorthyOpponent: To Shouko in episode 5-A.

!!'''Jill Konia'''
!!!Voiced by: YukiKaida
Jill is the homeroom teacher of the Rose class of the Sunshine Academy. She is an incredibly sexy but very strict teacher who often has serious problems with the Plum class, who are in the classroom next to hers. She is also Iruka's object of affection.

* AllWomenAreDomsAllMenAreSubs: Largely accidental. She never realizes that Iruka loves it.
* BrainwashedAndCrazy: Once by M-Kage [[spoiler:and later the Dark Queen.]]
* ChristmasCake: Implied.
-->'''Jill''': Watching them in cooking class reminds me of my time in high school...
-->'''Sango''': There were already ovens back then, nyaa~?
* DarkHorseVictory: Wins the race in episode 5-A because she was filming it on a bike and accidentaly crossed the finish line first.
* EveryoneLovesBlondes
* HappilyMarried: [[spoiler:To Iruka in the epilogue.]]
* HotTeacher
* LadyInRed: Nearly always wears a red jacket and a red mini-skirt.
* MsFanservice
* OfCorsetsSexy: Sometimes wears a red one.
* PunnyName: In keeping with the series' RockThemeNaming, her name can be read as 'Zirconia', a type of mineral.
** DubNameChange: Known as 'Zirconita' in European dubs, probably because they missed the intended pun.
* PurpleEyes
* SexyMentor
* StatuesqueStunner
* SternTeacher
* WhipItGood: Typically carries a riding crop around. If she's possessed by evil forces, she's given an actual whip.
* WomenAreWiser: Her no-nonsense attitude contrasts with Iruka's hot blooded idealism.

!!'''Tetsuo Nejikawa'''
!!!Voiced by: Creator/JunFukuyama
A robot who thinks and feels by himself and a student in the Plum class. Is in love with Sapphie, towards whom he's very devoted.

* AccidentalMisnaming: Nobody ever seems to remember his name right.
* AllThereInTheManual: His first name.
* {{Bishonen}}: [[spoiler:During his time under Dark Jewelina's control, he had a jarringly human bishonen head.]]
* BrainwashedAndCrazy: [[spoiler:By the Dark Queen.]]
* {{Expy}}: [[Manga/CromartieHighSchool Mechazawa]] for girls.
* HypocriticalHumor: In episode 45 - "Chocolate is nothing more than a collection of trans fats that have nothing to do with love." (Sapphie gives him chocolate) "JEALOUS FOOLS! Don't you know that love is the main ingredient of chocolate?"
* IronButtMonkey
* LastNameBasis: Never ever referred to by his first name.
* MacrossMissileMassacre: Which are actually fireworks.
* MeaningfulName: The 'tetsu' in Tetsuo means 'iron'. 'Neji' means 'screw'.
* MyFriendsAndZoidberg: Often forgotten by his classmates.
* PinocchioSyndrome: His wish is to travel to a star so he can become human.
* RidiculouslyHumanRobots
* RoboSpeak
* RoboticSpouse: He's in love with Sapphie, and [[spoiler:may or may not end up with her in the epilogue.]]
* TransformingMecha: He can transform into pretty much anything, it seems. However, that doesn't mean every form works as it should (for example, his plane form that can't fly). And some transformations are way bigger than he is.
** TelescopingRobot

!!'''Gakuto Waniyama'''
!!!Voiced by: Ryota Asari
An anthropomorphic crocodile and a student of the Plum class. He's a member of Shouko's gang, though he used to be leader of his own gang. Has a crush on Ruby and demonstrates it by eating her up.

* {{Badbutt}}: Same thing as Shouko; additionally he spends Summer trying out various jobs to see which one he likes best, something a real delinquent wouldn't do at all.
* BarefootCartoonAnimal
* BiTheWay: He likes Ruby, that's for sure. But he once flirted with Masago and in episode 15, expressed his taste for assertive men and women. Not to mention his penchant for putting on feminine make-up.
* FunnyAnimal
* GroinAttack: Charotte stung him on the crotch (specifically, a testicle, or at least that's what the animation implies), which caused him to develop a second, feminine, personality.
* HopelessSuitor: Gobbling up the girl you have a crush on won't help your case, Gakuto.
* InterspeciesRomance: His crush on Ruby, though she wants nothing with him.
* JapaneseDelinquents
* LastNameBasis: Throughout the season, he gets called Gakuto a grand total of... two times.
* MeaningfulName: 'Wani' means 'crocodile'. 'Gaku' is a Japanese onomatopoeia for the sound of biting.
* SplitPersonality: His feminine side.

!!'''Ennosuke Nishigori'''
!!!Voiced by: Creator/YojiUeda
An anthropomorphic gorilla who is the class representative for the Plum class. He has a terrible temper, little patience towards the Plum class' antics and is always stressing out because of exams. The much more demure Opal, the vice-class representative, serves as his foil.

* AllThereInTheManual: His first name.
* BarefootCartoonAnimal
* ButtMonkey
* ClassRepresentative
* {{Expy}}: [[Manga/CromartieHighSchool Gorilla]] for girls.
* FunnyAnimal
* HairTriggerTemper
* LastNameBasis: Everybody calls him by his last name.
* MeaningfulName: 'Enno' uses the kanji for 'monkey', and 'gori' should be transparent enough.
* RedOni: To Opal.

!!!Voiced by: Creator/YojiUeda
A completely unanthropomorphic, realistically drawn goat (well, as realistically as the budget allows). Yaginuma is a totally unremarkable goat who somehow made it into high school and sticks out by... not sticking out.

* BrainwashedAndCrazy: [[spoiler:By the Dark Queen.]]
* ExtremeOmnigoat: Occasionally eats paper. His classmates sometimes use this to their advantage.
* MeaningfulName: 'Yagi' means 'goat'.
* NearlyNormalAnimal: Almost Normal Animal variety; despite somehow being in high school, he doesn't show a level of intellect higher than what is expected of a real-life goat.
* RogerRabbitEffect: Inverted in one episode. Labra apparently cast a spell to turn him into a real (as in, LIVE-ACTION) goat and he stayed like that for much of the episode. Note the AnimationBump when Shouko holds onto him.
* SpannerInTheWorks: When King got hold of a contract that made him the legal owner of Sunshine Academy, Yaginuma ate it before he could carry out his plans.

Katori is a mosquito in the Plum class. It's so small that it's invisible most of the time, with an arrow pointing it out when needed. If you see an empty seat in the class, it's probably Katori's. It is in a relationship with Charotte (even though Katori is female, which Charotte never finds out), which extends into the epilogue.

* GenderBlenderName: Subverted. Given that Katori is a typically female name, the Plum class really should have been more clued in about its gender.
* InterspeciesRomance: With Charotte.
* KilledOffForReal: Dies sometime during the time-skip to the epilogue. Given the lifespan of mosquitos, it's not that surprising. One of only two characters to die permanently in the whole franchise.
* MadeOfIron: It has survived lots of squashings at the hands of its classmates and teacher.
* MeaningfulName: 'Ka' means 'mosquito'.
* SickeninglySweetHearts: With Charotte. It's not obvious on Katori's part, but it's implied that it writes some pretty sappy mails to her.
* TheSpeechless
* SuperStrength: It has to carry its schoolbag ''somehow''.

!!!Voiced by: Creator/YojiUeda
Master is an old man who runs the Strawberry Cafe. He is ripped for his age and likes showing it off, though he's not terribly boisterous. He employs Garnet and is the object of Shouko's affection.

* BadassGrandpa
* BadassMustache
* TheBartender
* BenevolentBoss: To the staff of the Strawberry Cafe.
* BrainwashedAndCrazy: [[spoiler:By the Dark Queen.]]
* TheChosenOne: One of the previous generation of Wise Ones, according to Munata.
* CoolOldGuy
* {{Expy}}: He's pretty much Genshirou Hattori from the first series, only slicker looking.
* NoNameGiven
* NotSoStoic: Barely emotes, but can faint from fear.
* TheQuietOne
* ShirtlessScene: Because he's so [[{{Hunk}} chiseled]]!
* SilverFox

!!'''The Headmaster of the School'''
!!!Voiced by: Creator/YojiUeda
The headmaster of Sunshine Academy is a large, [[OurDragonsAreDifferent Western-style]], red dragon. He's seen most of the time sleeping atop the school building.

* BrainwashedAndCrazy: [[spoiler:By the Dark Queen.]]
* TheChosenOne: One of the previous generation of Wise Ones, according to Munata.
* TheComicallySerious: He's very serious and contemplative, hardly ever taking part in the Academy's madness. But he did fall victim to Angela's paca-paca virus.
* GentleGiant: He doesn't mind people sitting on him or using his tail as a slide.
* HeavySleeper
* NoNameGiven
* OurDragonsAreDifferent: Our dragons are headmasters.
* TheQuietOne

!!'''Munata Neketsuita'''
!!!Voiced by: Shunsuke Sakuya
A Russian ice-skating legend who finds a potential successor in Peridot and mentors her. He is quite passionate and is drawn in a style that evokes late-70s Shoujo manga.

* ArtificialLimbs: His legs as seen in episode 40.
* {{Bishonen}}
* ButNotTooForeign: He's only half-Japanese, despite the name.
* CatchPhrase: "Kharacho!" (It means "All right!" in Russian.)
* TheChosenOne: He's one of the previous generation of Wise Ones. [[spoiler:Peridot]] takes on his role.
* DangerousForbiddenTechnique: The flame tornado that he teaches to Peridot. Performing it ruined his legs.
** CareerEndingInjury
* FakeRussian: InUniverse, considering he has a wholly Japanese name but is supposed to speak with a Russian accent.
* HotBloodedSideburns
* IcyBlueEyes: His demeanor alternates between passionate and cool.
* LargeHam
* MentorArchetype: To Peridot.

!!'''The Mizushirou Family'''
The Mizushirous are a rich family which consists of Kanon and her parents. They appeared for the first time in episode 34. Mrs. Mizushirou is a serious woman while her husband is more easy-going, so she seems to have him somewhat whipped. For some mysterious reason, they wish for Kanon to stay away from Mikage.

* {{Eagleland}}: Mr. Mizushirou looks stereotypically American, with blond hair and a cowboy hat. There is no indication that he IS, though.
* HenpeckedHusband: Implied with Mr. Mizushirou.
* KnightOfCerebus: Mrs. Mizushirou isn't a villain (though she might seem like one at first, since the audience doesn't understand her reasons), but things immediately become more serious in her presence.
* NiceHat: Mr. Mizushirou.
* NoNameGiven: First names are unknown.
* ParentsAsPeople: They love Kanon alright, but they have no idea how to handle her relationship with Mikage.
** MyBelovedSmother: Mrs. Mizushirou becomes more controlling of Kanon once she learns that she hangs out with Mikage.
* StrongFamilyResemblance: Mrs. Mizushirou looks like a grown-up Kanon.
** [[spoiler:RedHerring: So the audience doesn't suspect preemptively that Kanon might be adopted.]]
* YouGottaHaveBlueHair: Mrs. Mizushirou has dark purple.

!!'''The Shiraishi Family'''
The Shiraishis are a traditional and rich family who own a school of flower arrangement. It consists of Mikage and his parents, plus a grandmother only seen in flashbacks. They debut in episode 8. Mr. Shiraishi is a strict father while his wife is a traditional YamatoNadeshiko.

* BigFancyHouse
* MiniatureSeniorCitizens: The grandmother.
* NoNameGiven: First names are unknown.
* ParentsAsPeople: Mikage's father can be quite harsh to him when he makes even a small mistake in his flower arranging.
* YamatoNadeshiko: Mrs. Shiraishi.

Nyangelina is an in-universe celebrity who Garnet looks up to. She appears personally in a couple of episodes and crushes a little on M-Kage.

* BrainwashedAndCrazy: [[spoiler:By the Dark Queen.]]
* CatGirl
* {{Expy}}: Of ''ComicBook/{{Catwoman}}'' during the M-Kage arc.
* GracefulLadiesLikePurple
* MsFanservice: Her introduction treats the viewers to shots of her butt and her huddling her breasts.
* NoCelebritiesWereHarmed: Based on Creator/AngelinaJolie.
* SpyCatsuit

!!'''Kameo and Fukaet'''
!!!Voiced by: Atsushi Tamaru and Haruka Kudou
Kameo and Fukaet are nobility from the underwater kingdoms of Kamekora and Samehada. They are in love with each other. However, their families are at war. The bulk of the Summer arc is about Ruby and co. helping Kameo get together with Fukaet.

* ArrangedMarriage: Fukaet was arranged to marry Utsuborg.
* BalefulPolymorph: For some reason, when they get married, Kameo turns into a turtle and Fukaet into a shark.
* {{Expy}}: [[Theatre/RomeoAndJuliet Do we even need to say it?]]
* HappilyMarried: At the end of the arc.
* IdenticalStranger: Kameo strongly resembles Mikage; Ruby and Kanon thought he was Mikage at first. But Kameo has blonde hair and red eyes. Titana even pointed out that the differences were so obvious that they shouldn't be mistaken for each other.
* InterspeciesRomance: Turtle/shark.
* MeaningfulName: Kame means turtle. Fuka means shark.
* PutOnABus: When Kanon and co. go back to Dragon Land in episode 50, they're not present. Rin and Aqua explain that they had a child and ran away from the Dark Magic's influence to protect it.

!!!Voiced by: Creator/TomokazuSugita
Utsuborg is a cyborg moray eel. He's the antagonist of the Summer arc.

* ArrangedMarriage: With Fukaet.
* AttackOfTheFiftyFootWhatever: Turns huge in the last battle with Ruby and co..
* BigBad: Of the Summer arc.
* CastingGag: [[Manga/{{Gintama}} Gintoki Sakata]] is often accused of having fish eyes. Well, now he's definitely a fish.
* EvilGenius
* HeelFaceTurn: After Iruka talks to him.
* HollywoodCyborg
* MeaningfulName: Utsubo means moray eel.
** PunnyName: Ustubo, cyborg, Utsuborg, [[CaptainObvious get it]]?
* UsedToBeASweetKid: [[spoiler:He was Iruka's student, and wanted to become a cyborg to bring peace to the world.]]


[[folder:Kira Deco!]]

!!'''Pink Oomiya''' / '''Shiny Pink'''
!!!Voiced by: Creator/AkiToyosaki
Pink Oomiya is a member of the group Kira Deco 5 and the series' main protagonist. She and the other members come from the human world to search for the fragments of the Mirror Ball, called Deco Stones, in order to save their world. She was born in Saitama prefecture and attends middle school. She is cheerful and outgoing, but underneath that she is pretty insecure of herself and has trouble making friends. She loves decoration and bonds with Ruby over this shared interest.

She stays in Ruby's Kira Kira Shop while in Jewel Land. She goes by the codename Shiny Pink, though she doesn't have good fighting skills like the rest of the group. She is an expert when it comes to decorating things with shiny jewels and decors.

* AerithAndBob: Unlike Blue Knight, it's not lampshaded.
* BigDamnHeroes: In episode 50, [[spoiler:after recovering from her shock, she saves her teammates who were under attack by Kaiser.]]
* ClassicalAntiHero: Although she has a happier demeanour than past protagonists, she still has severe self-esteem issues and often questions her worth as a member of the [=KiraDeco=] 5.
* CockFight: The object of one. Several Jewelpets fight over her in episode 24, much to her delight.
* ColourfulThemeNaming
** ColorCharacter
* CostumePorn: She gets to wear various lovingly detailed outfits throughout the season.
* CurtainsMatchTheWindow: Pink hair and eyes.
* EleventhHourSuperpower: [[spoiler:Synchs with Ruby to create her Jewel of Fate in episode 51.]]
* EmbarrassingOldPhoto: She carries one of these around to remind herself of what she used to be ([[SeriousBusiness short, unfashionable, glum]]). Ruby thinks it's because she likes the photo and this leads to a misunderstanding.
* EverythingsBetterWithSparkles: Her preferred style of decoration.
* FriendlessBackground: Once.
* FunPersonified
* GenkiGirl
* HairDecorations: She wears different ones with every outfit.
* TheHeart: [[spoiler:Decorisky chose her specifically because of this trait. More specifically, "She makes the hearts of those around her shine".]]
* HeartBrokenBadass: Her crush rejected her before the start of the series because of her appearance. This made her outspoken against love, [[{{Hypocrite}} but is willing to grab a chance when she gets it]].
* HeartIsAnAwesomePower: [[spoiler:While she bemoans what she perceives as her lack of utility in the group, Decorisky vehemently disagrees.]]
* HeightAngst: She was very short when she was younger. In Coal's illusion, she becomes [[NoodlePeople very lean and tall]], as per her inner desires.
* HeroicBSOD: Episode 50. [[spoiler:The shock of Ruby dying combined with an attack from Kaiser causes her to allucinate about her dream high school life. She forgets all about Jewel Land and her team, but still retains some vague memories of Ruby which make her come around.]]
* TheHeroine / TheChick: She's the latter within the [=KiraDeco=] 5, but is also the former because the plot revolves around her more than the other members.
* HumbleGoal: Her many-times-stated biggest dream is going to college.
* IJustWantToHaveFriends: Most of her problems revolve around this. To the point where she doesn't want to admit it to Ruby because she fears it may trouble her.
* LoveHurts: It really hurts when you fall time and again for bishies who are only worried about how they look to third parties.
* MementoMacGuffin: Ruby's Jewel Pod, [[spoiler:after Ruby obtained Jewelina's Jewel Pod]].
* {{Nepotism}}: Believes that she was chosen because she's Decorisky's niece. [[spoiler:It's not the case. Decorisky took into account what she had to offer and knew she was the most important member.]]
* RailEnthusiast: Has a fixation on the Shonan-Shinjuku line.
* RookieRedRanger: Last recruited member of the team and ultimately, the most powerful.
* SacredFirstKiss: She's embarrassed with the prospect of kissing her crush in episode 16, and Garnet's speech about the trope keeps running through her head.
* ShatteringTheIllusion: Coal's LotusEaterMachine in episode 16. Granted, she's helped by Coal failing to keep his illusions in check when he has to kiss her...
* TheSmurfettePrinciple: Only female member of the Kira Deco 5.
* ThatManIsDead: Feels this way about herself when she was younger.
* ThemeNaming: She and her teammates' last names are that of Japanese railway stations. Hers is from one in Saitama.
* ThighHighBoots: Her initial outfit has these boots.
* ThisLoserIsYou: She wanted to have friends as a child, but failed until she joined the Kira Deco 5.
* UnlimitedWardrobe: She gets lots of outfits, while her teammates only have two outfits - one for Summer and one for Winter.
* UnwantedHarem: Her teammates for the duration of episode 34. A twist occurs when Ruby uses her powers to gradually combine the boys into one.
* ZettaiRyouiki: Grade A.

!!'''Retsu Akagi''' / '''Burning Red'''
!!!Voiced by: TakumaTerashima
Retsu is the leader of the Kira Deco 5. Born in the Gunma prefecture, Retsu is a hot blooded junior high school student who is full of courage and confidence. He trains himself hard and stays optimistic for the sake of the group. However, he is also dimwitted and one-track-minded to the point of annoying his teammates (especially his brother) and the Jewelpets.

He lives in a tree house during his stay in Jewel Land. He goes by the codename Burning Red and has exceptional fighting skills with his fists.

* TheAce: Despite his obnoxiousness, he's very good at everything he endeavours to do. This is a thorn on Midori's side.
* AnimalMotifs: The crane, which is the symbol of his homeland, Gunma.
* AnnoyingYoungerSibling: Inverted. He's the older sibling to Midori, who finds him idiotic and overbearing. His teammates share Midori's opinion.
* BadassNormal: Has no magical ability, but is incredibly powerful.
* BareFistedMonk
* BigBrotherInstinct: Towards Midori.
** KnightTemplarBigBrother: His overprotectiveness of Midori can get to the point where he blames others for Midori doing something stupid and getting hurt for it.
* BigDamnHeroes: He frequently pops out of nowhere and saves the day when his teammates (especially Midori) or the main Jewelpets are in a pinch.
* BrainwashedAndCrazy: [[spoiler:Kaiser mind-breaks him into evil in episode 48 by convincing him that his brother hates him.]]
* CallingYourAttacks: All of his attacks have "BURNING" attached to them. This also doubles as a ShoutOut to his role as [[VideoGame/SuperRobotWarsOriginalGeneration Kouta Azuma (AKA Fighter Roar)]].
* CaptainOblivious: He completely ignores Midori's feelings of rivalry and inferiority, even though Midori all but slaps him in the face with them.
* ColourfulThemeNaming
** ColorCharacter
* CurtainsMatchTheWindow: Red eyes and hair.
* DeclarationOfProtection: During the incident where Midori was left alone in the forest, he yelled at the mountain to give him back to him and that he'd never leave him alone again.
* DecoyProtagonist: Because he's TheLeader, and the first to introduce himself.
* DeusExitMachina: Because he's the strongest member and immune to Coal's clouds, he's frequently away from the group and their adventures and only shows up when things are really desperate for them. The in-story reason is that he is training somewhere.
* EleventhHourSuperpower: [[spoiler:Synchs with Angela to create his Jewel of Fate in episode 51.]]
* EvilCostumeSwitch: [[spoiler:Episode 48.]]
* ExpositionDiagram: He takes the time to detailedly explain the situation on Earth to the Jewelpets (and the audience) through some type 2 pictures.
* FearlessFool
* FieryRedhead
* TheFool: He's so optimistic and self-assured, Coal's clouds can't affect him.
* {{Foreshadowing}}: The Deco Stones have no clue what his Jewel of Fate might be, but the audience gets hints as early as episode 15 by watching his interactions with [[spoiler:Angela]] which are parallel to the other, more certain relationships.
** RedHerring: Since he interacts more frequently with Ruby than the other Jewelpets, some might think she is bonded to him.
* ForGreatJustice: He loves to rant on and on about justice.
* TheFriendNobodyLikes: His teammates and the Jewelpets are annoyed by his personality, and start resenting him when they hear about his story with Midori.
* GenreRefugee: He's a purposefully over-the-top {{Shonen}} hero stereotype in a show for little girls (although said show can easily be accused of GenreBusting).
* HotBlooded: All the time.
* HotPaintJob: [[spoiler:The outfit he gets after creating his Jewel of Fate.]]
* IdiotHero
* JapaneseDelinquents: [[spoiler:His evil self in episode 48.]]
* LargeHam: '''BURNING!!!'''
* TheLeader: A definite type III given his personality.
** SupportingLeader: The season's protagonist is Pink, not him.
* MeaningfulName: 'Retsu' means 'violent' and the 'aka' in 'Akagi' means 'red'.
* NeverMyFault: Since he believes himself to be the personification of justice, he can't even fathom when things are his fault. This affects most significantly his relationship with Midori.
--->''"I am righteous!"''
* {{Pride}}: Can't apologize to Midori for leaving him in the forest, since he doesn't believe it's his fault. Refusing to admit it leads to him [[spoiler:becoming corrupted by Kaiser.]]
* RedIsHeroic
* RedOni: To Blue Knight.
* ScarfOfAsskicking: [[spoiler:Comes with his Jewel of Fate outfit.]]
* SiblingRivalry: Midori has this with him, but he has no clue.
* ThemeNaming: Akagi station in Midori, Gunma.
* TrainingFromHell: Constantly subjects himself to this.
* UnknownRival: He believes he has a rivalry with Blue Knight, but the latter couldn't care less.
* WhatTheHellHero: His friends' reaction to his incident with Midori.

!!'''Blue Knight Ozaki''' / '''Blue Knight Blue'''
!!!Voiced by: Creator/DaisukeOno
Blue Knight is the second member of the Kira Deco 5. He is very beautiful and gallant, always striving to please women. He was an idol singer before joining the team and sometimes still indulges in singing, mostly for the pleasure of Garnet. Garnet hires him as her personal butler and he serves her with all his heart. She has a crush on him although she sometimes treats him like he's below her.

He goes by the codename Blue Knight Blue and has good fighting skills with his legs.

* TheAce
* AerithAndBob: What Japanese person is legally named Blue Knight? Garnet lampshades it by asking if he's making fun of her when he tells her his name.
* AloofAlly: He's not particularly close to anyone in the team and tends to ignore the greater good in order to help girls.
* AlternateCharacterReading: Though his name is written in kanji, you're supposed to pronounce it in {{Engrish}} "Blue Knight". The regular reading would be Aokishi, which means the same thing.
* AlwaysSaveTheGirl: He's never more serious than when a girl is in distress.
* BadassLongcoat: [[spoiler:His Jewel of Fate outfit.]]
* BattleButler: He serves as Garnet's personal "sheep" in his stay in Jewel Land.
* {{Bishonen}}: Oh so much.
* BlueOni: To Retsu.
* BodyguardingABadass: Theoretically, Garnet is entirely capable of protecting herself with magic.
* BodyguardCrush: With Garnet.
* BrainwashedAndCrazy: [[spoiler:Opal (herself brainwashed by Kaiser) turns him into Dark Knight Blue in episode 46.]]
* TheCasanova: Pink says that he's always thinking about and chasing girls.
* ChickMagnet: Has managed to attract girls since birth, ''literally''.
* ColourfulThemeNaming
** ColorCharacter
* CurtainsMatchTheWindow: Blue eyes and hair.
* EleventhHourSuperpower: [[spoiler:Synchs with Garnet to create his Jewel of Fate in episode 51.]]
* EvilCostumeSwitch: [[spoiler:As Dark Knight Blue in episode 46.]]
* {{Expy}}: Of ''Manga/HayateTheCombatButler''.
* IdolSinger: His job before joining the group.
* IcyBlueEyes
* KnightInShiningArmor / PrinceCharming: He's not actually nobility, but these tropes are part of his image.
* LadyAndKnight: With Garnet.
* TheLancer
* MeaningfulName: His associated color is blue, and he acts like a dreamy gentleman.
* MrFanservice: He's a pretty boy in servant clothes and the ED sequence has him in a ShirtlessScene with only his vest on, his jeans unbuttoned, and a finger on his lips.
* OldSchoolChivalry: Subverted. While he plays up his princely image for all it's worth, he takes a pretty sexual approach in wooing girls.
* PillarsOfMoralCharacter: The reason he stays with Garnet is ''Gimu''; she released him from prison, so he owes it to her to stay by her side and serve her.
** ''Giri'' is present as well. He always follows through with Garnet's orders, no matter how humiliating (winning an ugliness contest) or against his nature (saving boys) they are.
* PinkGirlBlueBoy: To Garnet.
* ThemeNaming: Ozaki station in Hannan, Osaka.
* TooManyBelts: Wears belts on his legs.
* UndyingLoyalty: See PillarsOfMoralCharacter.
* {{Workaholic}}: He loves doing favours for girls and doesn't feel comfortable when they don't ask him for anything. [[spoiler:This is the reason he turns evil; he felt that Garnet was going easy on him at the time.]]
* WouldntHitAGirl
* YouGottaHaveBlueHair

!!'''Midori Akagi''' / '''Smart Green'''
!!!Voiced by: Creator/AyaHirano
Midori is the youngest member of Kira Deco 5. He's Retsu's younger brother, with whom he has many issues stemming from a traumatic incident where Retsu left him alone in a forest for many hours. He decided that he'd never depend on his brother again and that he'd beat him someday, but he has come to feel frustrated with his brother's never-ending achievements. He finally finds solace in his relationship with Angela and Labra, with whom he moves in.

He goes by the codename Smart Green and his best characteristic are his reflexes, though he has problems focusing.

* {{Adorkable}}
* AlwaysSomeoneBetter: Feels this way about Retsu.
* AnimalMotifs: Penguins; somewhat appropriate considering the Jewelpet he bonds with is the [[spoiler:polar bear]].
* AnimalThemedSuperbeing: [[spoiler:His Jewel of Fate outfit gives him Labra's ears and claws, plus Titana's tail.]]
* AttractiveBentGender: Some characters think he'd look good in a dress. Two {{Imagine Spot}}s are dedicated to that notion. He's not thrilled.
* BadassAdorable
* BareFistedMonk
* BoisterousWeakling
* ColourfulThemeNaming
** ColorCharacter
* CurtainsMatchTheWindow: The only member of Kira Deco 5 who averts this. His eyes are colored red instead of green to show his blood ties to Retsu.
* {{Determinator}}
* DudeLooksLikeALady: When Pink joined the Kira Deco 5, she thought Midori was a girl because of his hairdo at the time and the fact that Midori is a commonly feminine name. Pink notes that he changed his hairdo since the incident.
* EleventhHourSuperpower: [[spoiler:Synchs with Labra to create his Jewel of Fate in episode 51.]]
* {{Foreshadowing}}: Since he hangs out with both Angela and Labra, his Jewel of Fate can be either the labradorite or the angelite. See Retsu's entry. [[spoiler:It's the labradorite.]]
* GenderBlenderName: Poor guy has to put up with a feminine name in order to fit with the ColourfulThemeNaming.
* HaremSeeker: In episode 23, he feeds Charotte's honey to several Jewelpets, causing them to fall in love with him. His purpose is to defeat Retsu in love.
* HotBlooded
* HouseHusband: He does all the house work while staying with Angela and Labra.
* InterspeciesRomance: His brief fling with Charotte.
* JerkWithAHeartOfGold: He developed a jerk streak because of his superiority complex towards Retsu, but is kind towards those he cares about. He also feels troubled when he does something that gets him hurt and Retsu goes around blaming others for it.
* KidAnova: For the duration of episode 23.
* KungFuKid: Considered a master of the art despite being [[ImprobableAge 9]].
* LargeHam
* LethalChef: Everything he cooks burns until it turns into charcoal, [[BeyondTheImpossible including milk]].
* MeaningfulName: 'Midori' means 'green'.
* NeverLiveItDown: InUniverse. Sometimes gets mocked for the events of episode 23, specifically, him kissing a bee.
* SiblingRivalry: One-sidedly with Retsu.
* TheSmartGuy: This is his given position within the team, but his penchant for making plans based solely on his raw hatred for Retsu and which always have a terrible outcome contradict it. However, he IS capable of being the most rational member of the team at important times, as he doesn't have their limiting personality quirks.
* SpinAttack: Uses these after training with Titana.
* TagAlongKid
* ThemeNaming: See Retsu's entry.
* ThisLoserIsYou: He always gets the bad end of the stick, ALWAYS.
* TooCleverByHalf: His plans to one-up Retsu usually fail in spectacular ways.
* {{Tsundere}}: In the harem episode, it's implied that this is what he'd be like in a relationship. [[spoiler:He's also flustered when Retsu finally apologizes to him.]]
* WhatWouldXDo: He emulates Blue Knight in order to pick up girls in episode 23.
* YankTheDogsChain: Whenever an opportunity for him to rise above his brother presents itself, expect him to go right back to square zero by virtue of Retsu unintentionally interfering.
* [[YouGottaHaveBlueHair You Gotta Have Green Hair]]

!!'''Kiichi Furano''' / '''Slow Life Yellow'''
!!!Voiced by: Yasutaka Sonoda
Kiichi is the last member of the Kira Deco 5. A heavyweight, he lives a slow, peaceful life in Hokkaido until he joins the group. Kiichi is very gluttonous, with a powerful stomach that can digest anything he eats, even Sapphie's bad cooking. He is a caring and gentle guy. He is also reliable for cleaning dishes, good at sumo and an expert on Haiku. He goes by the codename Slow Life Yellow.

* ActualPacifist
* BigEater: He even eats Sapphie's bad cooking without complaining.
* BigFun
* TheBigGuy
* BlushSticker
* ColourfulThemeNaming
** ColorCharacter
* DeclarationOfProtection: To Sapphie in episode 29.
* DumbBlonde
** GeniusDitz: His proficiency at Haiku.
* EleventhHourSuperpower: [[spoiler:Synchs with Sapphie to create his Jewel of Fate in episode 51.]]
* EyesAlwaysShut
* FriendToAllLivingThings: Animals flock to him.
* GentleGiant
* HouseHusband: Does chores around Sapphie's house since she doesn't have the capacity.
* MeaningfulName: The 'ki' in 'Kiichi' means 'yellow'.
* MightyGlacier: He's TheBigGuy in his team, of course he has great strength. He also prefers doing things at his pace.
* NatureLover: Comes with being raised in the country.
* NiceGuy
* OutOfFocus: He gets the least focus episodes out of his team. In fact, episodes that seem like they'll focus on him end up focusing on Sapphie instead.
* StaticCharacter: He ends the series no different from how he starts, unlike his teammates. Sapphie maybe lampshades this with what she says to him while creating their [[spoiler:Jewel of Fate]]: "Please stay yourself..."
* StoutStrength
* SupremeChef: He's the best cook in the Kira Deco 5, much to [[LethalChef Sapphie's]] luck.
* ThemeNaming: Furano station in Furano, Hokkaido.
* VerbalTic: "-da mono", translated by fansubbers as "kinda", "sorta", "I guess", etc. It's used to underline his unassertive and mild personality.

!!'''Professor Decorisky'''
!!!Voiced by: AiShimizu
Professor Decorisky is Pink's aunt and the scientist who formed the Kira Deco 5 with the purpose of protecting the world from the Dark Magic's influence. She sends them to Jewel Land to search for the Deco Stones and supports them from the human world through comm links. She is also Pink's aunt.

* BigGood: She's the founder of the Kira Deco 5 and the one who sent them out on their mission to collect the Deco Stones.
* CaptainObvious: When she has something important to tell the Kira Deco 5, it tends to be in the middle of it happening (or even after half the series has elapsed, which was the case with Jewelina's story).
* ElaborateUndergroundBase: Her base is 100 meters under the Saitama Ultra Arena.
* EverythingsBetterWithSparkles: Like Pink and Ruby, she's obsessed with decoration involving jewels and other shiny things.
* HotScientist
** MadScientist: The good-girl kind.
* MeaningfulName
* {{Meganekko}}
* MissionControl
* {{Reincarnation}}: [[spoiler:Of Jewelina. At the end she combines with her original body to turn into Decorina.]]
* TheReveal: [[spoiler:She turns out to be Jewelina's spirit reborn at the end of the series.]]
* StrangeMindsThinkAlike: She shares Ruby's bizarre sense of decoration.
* StrongFamilyResemblance: Looks like a grown-up Pink.
* VerbalTic: "~deco"

!!'''Dark General'''
!!!Voiced by: Creator/YojiUeda
The leader of the Decoranian, the Dark General is a mysterious man who gives Coal orders to get the Deco Stones. He appears as a man wearing a mask, and has 4 subordinates called the Four Heavenly Kings who serve him. He lives somewhere in Saitama and operates a base deep underground.

* BiggerBad: He leaves the action to his underlings for the great majority of the season.
* BadPowersBadPeople: He is a powerful warlock and has powerful magical skills far surpassing those of Coal and the Four Heavenly Kings.
* CastingAShadow: Wields Dark Magic.
* TheChessmaster: He's the leader of the Decoranian after all.
* DarkIsEvil
* [[spoiler:DefeatMeansFriendship]]
* EvilLaugh
* EvilOverlord
* TheFaceless: For the first half of the series he appears as an average-looking man completely enshrouded in darkness. When he reveals himself, he's wearing a mask and doesn't actually show his face until the last episode.
* HollywoodNerd: [[spoiler:He's actually quite handsome and has a fit body.]]
* MadScientist
* MaskOfPower
* NerdInEvilsHelmet: [[spoiler:He turns out to be a huge nerd and his evil plans are for the sake of all the nerds in the world.]]
* OneWingedAngel: [[spoiler:He uses the corrupted Deco Stones to become a bigger, badder version of himself.]]
* ParentalAbandonment / ParentalBetrayal: [[spoiler:Coal was adopted and trained to serve him. The General abandons him in episode 45.]]
* TakenForGranite: [[spoiler:After gaining a power-up from the darkened Deco Stones, the first thing he does is turn all the inhabitants of Jewel Land into coal.]]
* TrulySingleParent: [[spoiler:Coal was born from the tar stuck to his boot. He is solely responsible for Coal's existence.]]
* UnrealisticBlackHole: [[spoiler:Using his dark powers, unleashes one inside the Saitama Ultra Dome, sucking everyone into the abyss.]]

!!!Voiced by: Kohei Murakami
Kaiser is the only human in the Four Heavenly Kings. First appearing in episode 33, he is given orders to monitor the Kira Deco 5 and plan tactics against them. Although he's a ladies' man, he's an expert spy and can determine people's weaknesses. Kaiser has impressive agility and magic skills and is well versed in disguises.

* AwesomenessByAnalysis: He psychologically analyses people and uses the knowledge he gains against them.
* BeamSpam
* {{Bishonen}}
* BlondeGuysAreEvil
* TheChessmaster: He plays people like fiddles.
* ChickMagnet: At least he claims he can attract any girl (mostly not because he acts like himself but because he acts the part that a given woman wants him to be).
* TheCorrupter: He tappers into [[spoiler:Retsu, Opal and Blue Knight]]'s weaknesses in order to turn them evil.
* DarkIsEvil
* TheDragon
* ExactlyWhatIAimedAt: [[spoiler:In episode 50, he attacks Pink knowing that Ruby will get in front of her to protect her; he's aiming to take out the Deco Stone Master and reasons that it'd be simpler to aim at someone she's protective of rather than attacking her directly.]]
* FlawExploitation: He loves doing this.
* HatedHometown: Oomiya.
* HometownNickname: Gives himself the family name Shibuya to impress Pink.
* ManipulativeBastard
* MasterOfDisguise
* SlasherSmile
* ThatManIsDead: He hates that he comes from Oomiya and identifies himself with Shibuya.
* TwinkleInTheSky: [[spoiler:The last we see of him.]]
* VileVillainSaccharineShow: He does not have a funny bone in his body and the results of his scheming can be horrifying.
* VillainHasAPoint: [[spoiler:Telling Retsu that the incident with Midori in the forest was his fault. He's right, even if his only intention is to bring him to the dark side.]]
* WhatHappenedToTheMouse: [[spoiler:He gets blown away by Ruby's and Pink's combined Jewel Flash spell and isn't seen anymore.]]
* YourCheatingHeart: He two-times with Ruby and Pink to drive a wedge in their relationship.

!!'''Miyuki Ueno'''
!!!Voiced by: Creator/YojiUeda
Miyuki is an old man who came to Jewel Land when he was younger and feeling in a slump. He bonded with Rald and created a Jewel of Fate with him.

* AnimalsHateHim: Pandas used to hate him, but that changed after he met Rald.
* {{Bishonen}}: When younger.
* GenderBlenderName: OH YES.
* IWasQuiteALooker: As an old man he's pretty much a bald elastic doodle, but when he was younger he was a long-haired, blonde bishie.
* LongHairedPrettyBoy: When younger.
* OneShotCharacter
* ThemeNaming: As with many characters in this show, his family name is that of where he lives.
* UnsettlingGenderReveal: As he descends from the sky enveloped in light, his silhouette looks like a long-haired lady. The "long hair" is actually his beard. Blue Knight's face when he sees his true identity is priceless.

!!!Voiced by: Satomi Akesaka
Miyuki's granddaughter. She comes to Jewel Land with his Jewel of Fate to find a cure for his sore back and is taken care of by the main cast.

* CheerfulChild
* ChildrenAreInnocent / KidsAreCruel: Attempts to rip off one of Ruby's eyes, but she didn't know she was causing her harm.
* OneShotCharacter

!!'''The Saury'''
Talking fishes who live in their own village in Jewel Land. They have a whole culture of their own based around getting eaten by others. They're so shiny that Ruby sometimes uses them as decoration.

* ADayInTheLimelight: Episode 25.
* DeathSeeker: Getting roasted and eaten is the highest honor a saury can achieve. Especially if you find it delicious.
* DisappearsIntoLight: [[spoiler:Their village only came into existence because they had a Deco Stone on their grounds. When the protagonists take it away, the village and everybody in it fades into the sky.]] However, we still do see individuals throughout the season.
* DrivenToSuicide: When Coal casts a spell that rots the saury into zombies, the unaffected ones prefer jumping into a bonfire to avoid becoming spoiled.
* EverythingsBetterWithSparkles: Their body fat makes them very shiny, so Ruby likes using them as decoration.
* EverythingsDeaderWithZombies
* RefugeInAudacity
* WackyWaysideTribe

!!!Voiced by: Yasutaka Sonoda
A giant chicken born from one of Sapphie's experiments. He is initially similar to Kiichi in looks, but Kijiro is much faster. He is a great cook.

* {{Acrofatic}}: Like Kiichi, he's quite corpulent. Unlike Kiichi, he is agile.
* BigFun
* ButNowIMustGo: He leaves after growing up, saying he needs to go find his place in the world.
* EverythingsBetterWithChickens
* EyesAlwaysShut
* FeatherFingers
* GiantFlyer: Once he grows up.
* MeaningfulName: 'Ki' is for [[UsefulNotes/{{Patronymic}} 'Kiichi']], and 'ji' is written with the kanji for the number two, making him "Kiichi number two".
* OneShotCharacter: Only appears in episode 9.
* PlotRelevantAgeUp: When he collapses seemingly from illness, the main characters are prompted to go look for a cure for him. Most of them go but don't return, and some days later, Kijiro turns into a fully grown rooster, recovering from his disease that wasn't, and uses his newly acquired flying ability to go look for them.
* SomewhereAnOrnithologistIsCrying: He's a chicken that flies.
* SuperSpeed
* SupremeChef
* UncattyResemblance: As a chick, he resembles Kiichi greatly. Once he grows up, the similarity is reduced to merely having his eyes always closed.

A character from the online multi-player game "Yami Quest". She's a kind girl who gives a pep talk to Coal (as Kurotenshi) when he's in a depression.

* BitchInSheepsClothing: The second episode we see her, she's seen attacking two players because they remind her too much of real life. That said, she's genuinely nice to Kurotenshi.
* {{GIRL}}: [[spoiler:She is the Dark General in real life.]]
* {{Meganekko}}
* NiceHat
* RedIsHeroic: Has red eyes and is a nice girl. [[spoiler:Since she's actually an avatar of the Dark General, [[RedEyesTakeWarning it's a subversion]].]]
* YouGottaHaveBlueHair: Dark green.



!!'''Chiari Tsukikage'''
!!!Voiced by: Creator/MegumiHan
Chiari is a third year junior high school student who attends the prestigious Jewel Academy. She's straightforward, bright and always a positive thinker despite having a serious case of bad luck. She first meets Ruby at the Jewel Academy when she is opening the Jewelpet Cafe Happiness. She then decides to help her with the Cafe, serving as a waitress. Ruruka and Nene are her best friends and she has a crush on Kosuke.

* BadassNormal
* BirdsOfAFeather: With Ruby.
* BlushSticker
* BornUnlucky: She has infamous levels of bad luck, seemingly cursed to trip on everything in sight. She has unwavering faith in the luck rater for telling her what level of luck she can expect for the day, despite the fact that even on a good day, she remains dangerously unlucky.
* BrokeTheRatingScale: In episode 6, her luck for the day is so bad that her luck rating device gives an error instead of a number.
* TheChosenOne: [[spoiler:According to Megumina.]]
* ChromaticArrangement: Pink.
* CosmicPlaything: Holes for her to fall in spontaneously open and strange objects for her to trip on pop out constantly. Towards the end of the series it's revealed that [[spoiler:Jewelina's little sister Megumina is responsible at least for the pits, with the purpose of making Chiari gather more happiness]].
* CrushBlush: She blushes whenever she sees Kosuke.
* CurtainsMatchTheWindow: Brown hair and eyes.
* CuteClumsyGirl
* DoomMagnet: There's one occasion where her bad luck extends to Nene and Ruruka, forcing them to fall through a hole with her. She has also exploited this in order to be alone with Kosuke on more than one occasion.
* EmpoweredBadassNormal: [[spoiler:In episode 51, the Jewelpets give her their power so she can go rescue Ruby.]]
* GenkiGirl
* GoodWingsEvilWings: [[spoiler:The Jewelpets's give her white feathered wings in the last episode, contrasting Sanada's.]]
* TheHeroine / TheHeart
* IdiotHero
* TheKlutz: Her tripping on random stuff is a RunningGag.
* MadeOfIron: Whatever the depth of the pits she falls in, she's always okey-dokey when she reaches the bottom. She also never even sprains an ankle from the amount of times she trips on things.
* MeaningfulName: 'Tsukikage' technically means 'moonlight', though the isolated kanji are 'moon' and 'shadow'. It certainly has something to do with the Red Moon, but the full extent of the meaning remains to be seen.
** She says her parents gave her the name Chiari because they wanted her to bring happiness to people.
* {{Meido}}: Wears such an outfit while serving in the Cafe.
* NoSenseOfDirection: Gets lost on her way to the school building despite it being her third year in the school.
* ThePollyanna: She's relentlessly optimistic despite having a terrible amount of bad luck since she can remember.
* PluckyGirl: For all her bad luck, she's not one to get herself down easily.
* PowerGivesYouWings: [[spoiler:In the last episode, thanks to the Jewelpets' spell.]]
* ShrinkingViolet: When she's around Kosuke. She learns to face him straight hand in the later episodes.
* SupportingProtagonist: In one episode, she says that the "real" protagonist is Ruby.
* SupremeChef: Becomes this from working in the Cafe.

!!'''Nene Konoe'''
!!!Voiced by: Ikumi Hayama
Nene is Chiari's roommate and classmate in the Jewel Academy. She is the daughter of the Department Store King and has a posh but stern personality. She takes over a leadership role when things get out of hand for Chiari and her friends and also tries to manage some of her father's businesses despite being a student. Nene is a good cook. She has a crush on Mouri.

* ChromaticArrangement: Green.
* CulturedBadass: Oh yes. She is from a rich family, but it never stopped her for being so cool on job managing.
* FeminineWomenCanCook
* GrowlingGut: Happens to her in episode 1. Ruruka thinks it's actually Chiari, but Nene confesses it's her while blushing from embarrassment.
* HairDecorations: A green headband tied into a ribbon.
* InnocentlyInsensitive: Casually refers to Chiari, Ruruka and others as commoners without meaning to offend them.
* LargeHam: Sometimes, but she is a quite a softie.
* TheLeader: She's usually the one to make decisions regarding the Cafe, making her a Levelheaded type.
** SupportingLeader: The (human) protagonist is Chiari.
* LonelyRichKid: Implied in her flashback to when she started rooming with Chiari and Ruruka. That changed quickly.
* NonIdleRich: She uses her knowledge gained from her parents' business to help the Cafe.
* {{Ojou}}
* OOCIsSeriousBusiness: When she whips out her fan and adopts a more assertive tone of voice, something decisive is about to happen.
* ProperLady: She's polite and keeps to herself.
* PurpleEyes: Indicating her high social status.
* TheSmartGirl: Thanks to her knowledge of commerce. It allows her to bond with Sapphie.
* SpoiledSweet: She's rich and is implied to have had a sheltered childhood, but is a pretty sweet girl, not to mention hard-working.
* TeamMom: To the entire group.

!!'''Ruruka Hanayama'''
!!!Voiced by: Creator/MaiAizawa
A close friend, roommate and classmate of Chiari and Nene. Always fashionable and yet full of life, she is very bright and active and loves food. She enjoys helping out Chiari and the others in managing the cafe. She serves as Labra's babysitter and friend.

* ActionGirl
* BeehiveHairdo: Just look at that hair...
* BigEater
* ChromaticArrangement: Blue.
* CoolBigSis: To Labra, after obtaining her Magic Gem.
* DeadpanSnarker: She's prone to teasing Chiari about her bad luck and crush on Kosuke, and makes snarky remarks when it comes to Labra.
* {{Determinator}}
* TheFashionista: Likes clothes, but is also something of a Tomboy.
* InnocentBlueEyes
* TheLancer
* TomboyWithAGirlyStreak

!!'''Marie Hanazono'''
!!!Voiced by: AiShimizu
Marie is in the second year of junior high school of the Jewel Academy and considers herself Chiari's rival. She is headstrong but always keeps an eye on the person she likes, specifically Kosuke. She is seen alongside Nobara.

* AloofAlly: To Chiari and co. late in the show.
* AlphaBitch: With a GirlPosse.
** LovableAlphaBitch: She becomes much friendlier to Chiari and co. in the second half of the show.
* AntiHero: She starts out only thinking of her goal of obtaining a Magic Gem. As the show goes on, we get more evidence of her honourable spirit, and she starts to care about others, in a very tsundere fashion.
* BitchInSheepsClothing: She acts nice to Jewelpets, but inside is demanding them to hurry up and give her a Magic Gem already.
* BrainwashedAndCrazy: Episode 10 when possessed by the Red Moon.
* {{Determinator}}: No matter how many times she fails or is humiliated, she ''never'' gives up searching for her Magic Gem. [[spoiler:The Red Moon also has trouble turning her to unhappiness in episode 51.]]
* EveryoneHasStandards: She ''knows'' stealing someone else's Magic Gem is meaningless and is horrified when the Red Moon makes her do it in episode 10. She also tries to have an actual relationship with Jewelpets instead of trying to force them to make a Magic Gem.
* ExpositoryHairstyleChange: In the end, [[spoiler:with the new school year, she is shown to have parted her bangs.]]
* FailureIsTheOnlyOption: She never obtains a Magic Gem ([[spoiler:not even at the end]]).
* FightingFromTheInside: [[spoiler:She's the only character who actually tries to fight the Red Moon's unhappiness when it takes her over.]]
* FriendlyRival: Even after becoming closer to Chiari's gang, she still says that Chiari is not really someone she respects.
* HairDecorations: Her two ribbons.
* HeroicSacrifice: [[spoiler:When the Red Moon fires a beam of unhappiness in Chiari's direction in episode 51, she pushes her and her posse out of the way to take the attack. She then orders Chiari to go solve the crisis and not to worry about her.]]
* HimeCut
* IJustWantToBeSpecial: Why she wants a Magic Gem.
* ItsAllAboutMe
* IWillOnlySlowYouDown: See HeroicSacrifice.
* JerkWithAHeartOfGold: While she has a decidedly egocentric and elitist personality, she also has a certain sense of justice and is ''very'' distressed when Nobara is possessed by the Red Moon in episode 44.
* LargeHam
* RedEyesTakeWarning: Although she's not evil, just kind of a self-centered pest.
* ReversePsychology: She attempts to use it on herself in episode 29 by declaring to the public that she's not interested in Magic Gems anymore and becoming an ascetic. It doesn't work.
* SpoiledBrat: Subversion, as she actually puts some effort into obtaining things she wants despite her haughty personality.
* TakingTheBullet: See HeroicSacrifice.
* {{Tsundere}}: She's a classical one in the sense that she becomes less tsun and more dere as the show goes on.
* UnknownRival: To Chiari.
* WhatTheHellHero: She, of all people, calls out the Cafe gang for fighting amongst themselves and making the Magic Gems lose their shine in episode 10.
* [[YouGottaHaveBlueHair You Gotta Have Purple Hair]].

!!'''Nobara Kitajima'''
!!!Voiced by: Creator/AyaHirano
Marie's loyal follower and classmate. She's constantly talking down to others for not treating Marie like royalty, though she also throws some veiled insults of her own in Marie's direction. She creates Magic Gems with Luna, Io and Alex.

* AllOfTheOtherReindeer: When she was little, her classmates kept away from her because they thought she was a weirdo.
* BlindingBangs
* CatSmile: She's always sporting one.
* FriendlessBackground: She needed a dog to help her make friends for the first time as a child. Later it's revealed the first friend she made at school was Marie.
* GirlishPigtails
* GirlPosse: Of Marie.
* HandHidingSleeves
* SatelliteCharacter: It's impossible to define her as a character without referring to Marie. Which makes it all the funnier that even she gets Magic Gems over Marie.
* UndyingLoyalty: To Marie.

!!'''Mutsumi Mochida'''
!!!Voiced by: Nozomi Sasaki
Another follower of Marie. Unlike Nobara, she doesn't fall all over herself to please Marie and is much more laid-back. She creates Magic Gems with Charotte and Aqua.

* BigEater: She's always carrying snacks around and eating them.
* GirlPosse: Of Marie.
* InSeriesNickname: Much better known as Mu-chan.
* TheQuietOne
* SeenItAll: Type 1. Nothing fazes her. ''Nothing.''
* SirNotAppearingInThisTrailer: She doesn't appear in the first opening despite being on the same level as Nobara in terms of character importance.
* SocialCircleFiller: Gets no development and almost no characterization. It seems like she just exists because just Marie and Nobara would make a rather thin group.
* TheStoic: Although she's not a cold person, just really relaxed.
* SweetTooth
* TastesLikeFriendship: The Magic Gems she creates come from her bonding with Jewelpets over food.
* TheyCallMeMisterTibbs: "Mu-chan. Just Mu-chan."
* TrademarkFavoriteFood: Fugashi, which is baked batter covered in brown sugar.

!!'''Kosuke Sanada'''
!!!Voiced by: YoshimasaHosoya
Kosuke is a first year high school student in the Jewel Academy and the most popular of the four main boys. He's a nice guy with a cool demeanor. Is good with the guitar. Chiari has a crush on him, and he roots for her to succeed.

* BadassNormal
* {{Bishonen}}
* BlueOni: To Takumi.
* BookEnds: The myth of his smile bringing girls happiness is talked about exactly twice - on the first and last episodes.
* ChickMagnet: He and the rest of the boys are immensely popular with girls.
* {{Cloudcuckoolander}}: His non-sequiturs involving food and useless trivia make him give off this vibe.
* TheComicallySerious: You'd never expect such a serious-faced guy to give you non-sensical life advice based on food.
* {{Determinator}}
* EvilLaugh: Lets out one in episode 52, made memorable by the exchange immediately preceding it.
--->[[spoiler:'''Chiari''': I came to bring back laughter into your heart!]]
--->[[spoiler:'''Kosuke''': Fair enough. In that case, I will laugh for you, Chiari.]]
* FourTemperamentEnsemble: Phlegmatic.
* GoodWingsEvilWings: [[spoiler:He sprouts demonic wings in the second stage of his possession. In the last episode, they contrast with Chiari's feathered white wings.]]
* IceCreamKoan: Good luck trying to apply his advice to real life. But the characters apparently get something out of it.
* TheLeader: Of the four boys.
* LoveInterest: To Chiari.
* NiceGuy
* ObsessedWithFood: He seems to always be thinking about food, and frequently uses food as metaphors for his outlook on life.
* OneWingedAngel: [[spoiler:The Red Moon makes him fuse with a plant-thing in order to fight Chiari in the last episode.]]
* RedAndBlackAndEvilAllOver: [[spoiler:The second stage of his possession by the Red Moon.]]
* RedEyesTakeWarning: Averted.
* WhenSheSmiles: There's a legend on campus that if he graces a girl with a smile, she will experience happiness forever. As you may guess, he doesn't do this frequently.
* WordSaladPhilosophy: He advises Takumi on his relationship with Angela by talking about ''nutrients''. And with Kohaku it was "the corn that sticks to the bottom of the corn soup can". The meaning of his philosophizing is never explained.
* YourPrincessIsInAnotherCastle: [[spoiler:When everyone is apparently rid of Unhappiness in episode 51, it turns out ''he'' isn't yet. Sorry 'bout that, Chiari. Cue one more episode!]]

!!'''Juushirou Mouri'''
!!!Voiced by: Creator/JunFukuyama
One of the four first year boys, Mouri excels in sports and athletics, and is a member of the school's archery club. He is rather goofy sometimes, though also very supportive of Kosuke.

* TheBigGuy: The sportiest of the four boys.
* {{Bishonen}}
* ChickMagnet
* DeadpanSnarker: To the 4 boys.
* FourTemperamentEnsemble: Choleric.
* LovableJock: He's a member of the Academy's archery club. He's also frequently requested to help out at other sports' clubs.
* WilliamTelling: Pulls it off in episode 12 when Sango is kidnapped by the brainwashed Apel and he challenges anyone to shoot Sakuran's mochi off her head.

!!'''Izumi Taira'''
!!!Voiced by: Creator/MiyukiSawashiro
Another of the four first year boys, Taira is the hearthrob of the Jewel Academy. A first year high school student who has cute looks, he is well known as the "Eternal Pretty Boy".

* TheBartender: In episode 20.
* {{Bishonen}}
* BrownEyes
* TheChick: In the sense that he's the prettiest of the four boys.
* ChickMagnet: He prefers Jewelpets to girls though.
* CreepyCrossdresser: [[spoiler:When brainwashed by the Red Moon starting in episode 46.]]
* CutenessProximity: Both on the receiving (fangirls and boys) and giving (Jewelpets) ends.
* DoNotCallMePaul: He insists that people call him Roger instead of Izumi. Only Master (and Flora, badly pronounced) call him that.
* EvenTheGuysWantHim: Mouri claims that his cuteness attracts even guys.
* FourTemperamentEnsemble: Sanguine.
* GenderBlenderName: Izumi is very girly, so he prefers being called Taira or his nickname.
* InSeriesNickname: Roger, picked by himself.
* OlderThanTheyLook: He's so cute that he ends up looking younger than his classmates. He's also pretty short.
* RealMenHateSugar: Barks this at Ruby when she tries to give him a flyer for the Cafe.
* {{Tsundere}}: He acts this way towards Flora, since he believes it gives him an unmanly image to like Jewelpets.

!!'''Takumi Asano'''
!!!Voiced by: RyoheiKimura
Another of the four first year boys. He entered the Academy as an honor student. He is very bright and gentle. He is also a master at chess, being a national top player and champion.

* {{Bishonen}}
* CannotSpitItOut: It's mostly because he doesn't ''want'' to, as he believes his chess carrier is more important than love.
* ChickMagnet
* CutenessProximity: Towards Angela.
* {{Escapism}}: He started playing video games because being the best student put a lot of pressure on him.
* FourTemperamentEnsemble: Melancholic.
* InterspeciesRomance: Has a crush on Angela, who returns his feelings.
* JustOneMoreLevel: He plays his game compulsively to the point where his grades become worse.
* LoveEpiphany: He spends episode 7 realizing and trying to deny his feelings for Angela.
* LoveMakesYouDumb: Believes this.
* PurpleEyes
* RealMenWearPink: His favourite video game is one where the gameplay consists entirely of petting a virtual Angela.
* RedOni: To Kosuke.
* SecondPlaceIsForLosers: Falling from first to second best student in the Jewel Academy is treated like something of a small tragedy.
* TheSmartGuy: The academically accomplished one within the four boys.
* SmartPeoplePlayChess: He's a national champion and belongs to the Academy's chess club.

!!'''Ryouko Izumikawa'''
!!!Voiced by: Chinatsu Akasaki
Ryouko is the head of the school newspaper. She's driven by wanting to make people feel happy when they read her articles. She forms a Magic Gem with Rossa, who she encourages to work more for her own sake instead of that of others.

* {{Meganekko}}
* SchoolNewspaperNewsHound: She helps the gang in the elections episode so she can have something interesting to write about. That said, she's much more honourable than Junko of ''Sunshine''.

!!'''Teacher Azusa'''
!!!Voiced by: Creator/AiKayano
Chiari and co.'s homeroom teacher. She's a lively, emotional woman who is easily moved by the friendship among her students. She's well-loved by her students. She has a penchant for flowers and bonds with Sapphie over them.

* AllLovingHero: She has unwavering faith in the goodness of people and she always tries to bring happiness to others with everything she does. Even when certain events disappoint her, she'll try to talk them over instead of moping or getting mad.
* CatchPhrase: "I'm so moved!" or some variation. She uses the word "moved" a lot, at any rate.
* CoolTeacher
* FragileFlower: Mind you, most of the time it's TearsOfJoy.
* HairOfGoldHeartOfGold
* LargeHam
* {{Metaphorgotten}}: "I'm so moved, I could fly through SPAAAAAAACE!... I can't actually fly, of course."
* NiceGirl
* TeamMom: She's very concerned with her students.

!!'''Apel Yamada'''
!!!Voiced by: KojiYusa
Apel is the vice-principal of the Jewel Academy. He fancies himself a guardian angel of his students who watches over the collection of the Magic Gems, but he's considered irrelevant by everyone, even Jewelina. Creates a Magic Gem with Rald.

* [[{{Bishonen}} Biseinen]]
* CoolBoat: Queen Swanigo II, which is motorized and can fly.
* ItsAllAboutMe: To illustrate, in his first focus episode (12), there's a short recap of all the Magic Gems obtained so far, and he retcons himself into the events.
* LargeHam
* LongHairedPrettyBoy
* MidSeasonUpgrade: Queen Swanigo II.
* SmallNameBigEgo: He's under the impression that he's super-popular among the students and that he's an altruist who does nothing but take care of the academy, when in truth he does little more than talk himself up and spend all day boating.
* {{Tsundere}}: Exhibits this towards Rald.
* UnsettlingGenderReveal: The girl Kohaku believed had helped him before was really Apel who had lost his hair tie. Kohaku is miffed.
* YouGottaHaveBlueHair: It's a light greyish-blue shade.

!!!Voiced by: Creator/YojiUeda
This guy is the owner of the Rock Cafe, popular with the boys of Jewel Academy. He's quiet and contemplative, and looks like he was plucked straight out of the Woodstock festival. Do not confuse him with the Master from ''Sunshine''.

* TheBartender
* CoolShades
* GratuitousEnglish
* MentorArchetype: Out of the four boys, he's closest to Taira; he often gives him advice on life, and entrusts his Cafe to him when he gets sick, even allowing him to come up with new recipees.
* NoCelebritiesWereHarmed: Looks rather like [[Music/LedZeppelin Robert Plant]].
* NonStandardCharacterDesign: His lines are plentier and thicker, his colors are more subdued and the shading more pronounced.
* TheQuietOne
* StylisticSuck: His animation is extremely limited; he only has one pose, be it standing, sitting or lying down. He has only one facial expression. Sometimes he'll give a thumbs-up, but that's about it.



!!!Voiced by: Keiko Kobayashi
The protagonist. She teams up with Ruby in order to become a Petit Lady.

* {{Expy}}: Of [[Anime/PuellaMagiMadokaMagica Madoka]].
* FourTemperamentEnsemble: Sanguine.
* HairDecorations: A big pink ribbon polka dotted darker pink.
* IncestSubtext: She has deep feelings for her cousin, and Kaien resembles him greatly.
* PinkMeansFeminine
* RedOni: To Lilian.

!!!Voiced by: Risa Taneda
A Petit Lady and the main rival to Momona. Partnered with Luea.

* BlueOni: To Momona.
* CurtainsMatchTheWindow
* {{Expy}}: Of [[Anime/PuellaMagiMadokaMagica Homura]].
* FourTemperamentEnsemble: Melancholic.
* GracefulLadiesLikePurple: She's more ladylike than any of her adversaries.
* HairDecorations: A yellow headband which ties into a ribbon at the side of her head.
* TheRival: To Momona.
* TheStoic: She's always calm and cool, even as she watches Momona kiss Kaien.
* YouGottaHaveBlueHair: Purple.

!!!Voiced by: Creator/EriSendai
Another Petit Lady. Partnered with Garnet.

* EvenTheGirlsWantHer: Other girls are fond of her because of her tomboyish fashion sense.
* FourTemperamentEnsemble: Choleric.
* HairDecorations: A blue hairclip.
* HairOfGoldHeartOfGold
* InnocentBlueEyes

!!!Voiced by: Miki Shimomura
Another Petit Lady. Partnered with Sapphie.

* FourTemperamentEnsemble: Phlegmatic.
* GirlishPigtails
* {{Meganekko}}
* ShrinkingViolet
* StellarName: Charon is the largest moon of Pluto.

!!!Voiced by: Creator/KenjiNojima

* {{Bookworm}}: Often seen with a book in hand.
* {{Expy}}: Of Kosuke.
* LoveInterest: For Momona.
* VehicularThemeNaming: Porsche Cayenne.
* YouGottaHaveBlueHair

!!!Voiced by: TakashiKondo

* {{Expy}}: Of Juushirou.
* NiceGuy
* VehicularThemeNaming: Alfa Romeo.

!!!Voiced by: Seiichirou Yamashita

* {{Expy}}: Of Takumi.
* {{Megane}}
* TheQuietOne: Doesn't have any lines until episode 9, which, ironically, is about the Petit Ladies training in good conversation.
* VehicularThemeNaming: Toyota Soarer.

!!!Voiced by: Creator/MiyukiSawashiro

* {{Expy}}: Of Taira.
* VehicularThemeNaming: Toyota Levin.

!!!Voiced by: Creator/MiyukiSawashiro
Boot is an adult Lady who dresses like she's in the army. She's the coach for Petit Ladies. She's very energetic and enthusiastic.

* FacialMarkings: Wears some warpaint on her face.
* GratuitousEnglish: Egads.
* HotBlooded
* MentorArchetype
* VeteranInstructor


[[folder:Jewel Landians]]

!!!Voiced by: Ao Takahashi (Twinkle), Creator/YukoMinaguchi (Sunshine), Nozomi Sasaki (Kira Deco), Creator/AkiToyosaki (Happiness)
[[caption-width-right:350:Happiness version.]]
Jewelina is the queen and God of Jewel Land in ''Twinkle''. She is the most powerful magician in Jewel Land and created the Jewelpets a long time ago from the positive traits of humans. She also created the Jewel Star crown and the Jewel Star Grand Prix. She was the one who sent Fealina to Earth, where she met the man who'd become the father of her children. Alma thinks Jewelina is responsible for Fealina's death and wants to take revenge against her.

In ''Sunshine'', she remains the supreme ruler of Jewel Land, with much more emphasis put on her maternal status towards the Jewelpets. She's fairly immature and can be over-dramatic, but takes any threat to Jewel Land quite seriously.

In ''Kira Deco'', Jewelina created the Jewelpets through the Mirror Ball. She likes to dance, doing the Go Go dance together with the Jewelpets. However after the Mirror Ball was destroyed and the Deco Stones were scattered all over the planet, she turned to stone due to sadness.

In ''Happiness'', Jewelina is the young ruler of Jewel Land and also the Headmaster of the Jewel Academy, who gave Ruby and her friends the Magical Jewel Box. She assigned Ruby to make friends and to open a Jewelpet Cafe right beside the cafeteria. She is also concern about the Red Moon incident and investigates on how to stop it.

* AnIcePerson: [[spoiler:''Sunshine'' as the Dark Queen.]]
* AttackOfThe50FootWhatever: Turns huge in the final episode of ''Sunshine'' to finish [[spoiler:Ruby and co.]] once and for all.
* BeautyMark: ''Sunshine''!Jewelina has one under the corner of her left eye and she indeed fancies herself a tragic person. [[spoiler:The school maid]] has one in the same spot; it's a clue that they are the same person.
* BigBad: ''Sunshine'', [[spoiler:albeit only for the last four episodes.]]
* BigGood: In general.
* BrainwashedAndCrazy: ''Sunshine'', [[spoiler:by Dark Magic.]]
* BringHimToMe: ''Sunshine''. [[spoiler:The Dark Queen calls Mikage to the throne room to sing her a song, allowing him to figure out her weakness.]]
* AChildShallLeadThem: ''Happiness''.
* ChristmasCake: Being called old is partly what [[spoiler:sets her off as the Dark Queen.]] It may sound petty, but this is ''[[GagSeries Sunshine]]'' we're talking about.
* CrystalDragonJesus: Given the {{Confessional}} scene in ''Sunshine'', Jewelina probably takes a great deal of inspiration from Christianity.
* DidYouJustPunchOutCthulhu: On the receiving end in ''Sunshine''.
* DramaQueen: ''Sunshine''.
* DumbBlonde: ''Sunshine''. [[spoiler:Changes to BlondesAreEvil as the Dark Queen.]]
* EraSpecificPersonality: Serene and fair in ''Twinkle'', mildly ditzy DramaQueen in ''Sunshine'', a go-go dance-loving BarrierMaiden in ''Kira Deco'' and a young blonde happy-go-lucky queen in ''Happiness''.
* EverythingsBetterWithPrincesses
* EvilCostumeSwitch: ''[[spoiler:Sunshine.]]''
* EvilIsPetty: ''[[spoiler:Sunshine.]]''
* ForgetfulJones: ''Happiness''.
* GodInHumanForm: In ''Sunshine'', [[spoiler:the plump school maid is actually an avatar of her.]]
* GodIsFlawed: Since ''Sunshine'', her different incarnations have had some not very magnanimous personality quirks. ''Twinkle'''s Jewelina is also slightly impotent.
* GodSaveUsFromTheQueen: [[spoiler:''Sunshine'' as the Dark Queen.]]
* GoOutWithASmile: ''Sunshine''. [[spoiler:She doesn't actually die (though she seems to for a moment), but she smiles fondly when the Jewelpets engulf her in light that snaps her out of the influence of Dark Magic.]]
* GreenEyes: ''Twinkle''.
** PurpleEyes: ''Sunshine'' and ''Happiness''.
** InnocentBlueEyes: ''Kira Deco''.
** Green and purple are rare colors, therefore fitting for a god. Additionally, green is known as a soothing color, which suits the very pondered Jewelina of ''Twinkle''. In ''Kira Deco'', her blue eyes stand for HeavenlyBlue.
* HairOfGoldHeartOfGold: Everywhere but ''Kira Deco''.
* TheHighQueen: ''Twinkle'' and ''Happiness''.
* HimeCut: ''Kira Deco''.
* HolyHalo: ''Sunshine''.
* ImprobableAge: ''Happiness''.
* JerkassGods: ''Sunshine''. She has a streak of irresponsible behaviour and can be downright childish and self-serving.
* KingOfAllCosmos: Queen... Anyway, ''Sunshine'' and ''Kira Deco'', her more fun-loving incarnations.
* LegacyCharacter: Keeps name and functions, but her design, personality and voice actress change every season.
* LifeOfTheParty: ''Kira Deco''. She's known to love dance parties. Whenever she speaks to the main cast, she begins with "WHAT'S UP PEOPLE, IS THERE A PARTYYYYYY?!", and creates MoodWhiplash in the process.
* LoudOfWar: [[spoiler:The Dark Queen's weakness is acute sounds. The extremely annoying sound of the fish paste flutes is what does her in.]]
* MotherOfAThousandYoung: Created the Jewelpets, after all. Rare good version of this trope.
* OlderThanTheyLook: Definitely in ''Happiness'', where she has a little sister who looks much older than her.
* PhysicalGod: She is the creator of Jewel Land and the Jewelpets.
* PiecesOfGod: The Deco Stones in ''Kira Deco'' contain parts of Jewelina's will or spirit or something.
* Really700YearsOld: All of her incarnations are thousands of years old.
* ReasonableAuthorityFigure
* RoyalsWhoActuallyDoSomething: ''Happiness'', concerning the mysterious Red Moon brainwashing people.
* TakenForGranite: ''Kira Deco''.
* TrulySingleParent
* WalkingTheEarth: ''Twinkle'' OVA, [[spoiler:in search of the Flower of Happiness.]]
* WaveMotionGun: [[spoiler:The Dark Queen uses this in the final battle in ''Sunshine''.]]
* [[YouGottaHaveBlueHair You Gotta Have Purple Hair]]: ''Kira Deco''.

!!!Voiced by: HiroshiShimozaki
Moldavite is the headmaster of the Magic Academy. In the first series, he's pretty much your average old man, and appears infrequently throughout the series.

In ''Twinkle'', he's very jolly, likes karaoke and to make orders through the magical catalogue. He's often scolded or punished by Halite. Despite his antics, his magical level is about the same level as Jewelina's. He's Rin's partner. During the Jewel Star Grand Prix, he's revealed to have several siblings, all of which strongly resemble him. The difference is in the color of the clothes and some mannerisms.

* AscendedExtra: Has a more important role in ''Twinkle'' than in the first series.
* CampStraight: Pink Moldavite. How do we know he's straight? He chases a girl around in a dream.
* ColorCodedCharacters: The Moldavite we know is a more rounded character, while his siblings have only one facet to their personalities, hence the colorful robes.
* DirtyOldMan: ''Twinkle''. Most obviously, his obsession with Jolly and Merry, who, by the way, are dogs. Sexy dogs, but still dogs.
* EraSpecificPersonality: Tired old man in the first series and a perverted IronButtMonkey in ''Twinkle''.
* [[BlackBeadEyes Green Bead Eyes]]
* {{Flight}}: Always sitting on a floating ball.
* HairTriggerTemper: Red Moldavite.
* HollywoodToneDeaf: ''Twinkle''. Because of it, being made to sing with him is a form of punishment every student dreads.
* {{Keet}}: Orange Moldavite.
* LovableCoward: Blue Moldavite.
* MeaningfulName: His name is based on a mineral crystal found in meteorite craters.
* MiniatureSeniorCitizens
* [[OverrankedSoldier Overranked Magician]]: In ''Twinkle'', given his pervy antics.
* PrehensileHair: First series.
* ReasonableAuthorityFigure
* RobeAndWizardHat
* ShrinkingViolet: Violet Moldavite.
* TeamMom: Blue Moldavite is always worrying that the students will get hurt.
* WizardBeard
* YouDontLookLikeYou: Has a nose and longer hair in the first series. In ''Twinkle'', he's basically a chibi.

!!!Voiced by: Mika Ishibashi
Halite is the homeroom teacher of Ruby's class in Jewel Land in the first series. She is an expert magician who teaches the Jewelpets how to use their magic. She's also reported to from the human world through a computer.

In ''Twinkle'', she's Akari and co.'s homeroom teacher. She sometimes scolds Moldavite due to his antics. Her Jewelpet assistants are Luna and Milky.

* AscendedExtra: Has a more important role in ''Twinkle'' than in the first series.
* MeaningfulName: Her name is based on the mineral halite, commonly known as rock salt.
* MiniatureSeniorCitizens
* OnlySaneEmployee: ''Twinkle''.
* ReasonableAuthorityFigure
* RobeAndWizardHat
* StraightMan: To Moldavite in ''Twinkle''.

!!!Voiced by: Atsushi Kousaka
Sulfur is one of the male teachers of the Magic Academy. In the first series he is portrayed as determined and brave. He is a supportive teacher to all the Jewelpets.

In ''Twinkle'', he's the scaredy cat of the Magic Academy and has a streak of bad luck. His other self, who's a charming and confident adult version of him, appears in some episodes, though the ways through which he appears vary from episode to episode. He's Tour's partner.

* ArtEvolution: In the first series, he has slightly darker, more disheveled hair, and looks different even compared to ''Twinkle'' Sulfur's older alter ego. ''Twinkle'' Sulfur looks generally slicker.
* AscendedExtra: Has a more important role in ''Twinkle'' than in the first series.
* {{Bishonen}}: First series and his alternate self in ''Twinkle''.
* ButtMonkey: ''Twinkle''.
* ChickMagnet: ''Twinkle'', in his alternate personality.
* EraSpecificPersonality: So we have a cool but supportive type in the first and an unlucky ButtMonkey in ''Twinkle''.
* GreenEyes
* HotTeacher: First series and his older form in ''Twinkle''.
* TheKlutz: ''Twinkle'', male example.
* MeaningfulName: His name is based on a chemical element.
* NiceHat
* OlderAlterEgo: ''Twinkle''.
* [[OverrankedSoldier Overranked Magician]]: ''Twinkle''. Clumsy, cowardly, insecure boy who doesn't look much older than his students. How is he a teacher?
* SplitPersonality: ''Twinkle''. His older self has a vastly different personality.

!!'''Ametrine and Trystine'''
!!!Voiced by: Creator/YukaIguchi
Ametrine and Trystine are minor charaters and the owners of Jewel Land's Magic Shop. They are identical twin cats with golden colored fur and wear purple Arabian-style clothing, cream colored capes and crowns. Their heterochromic eyes are arranged differently (Ametrine's left eye is purple while her right eye is red and Trystine's are reversed). They give the Jewel Pod and the Rare Rare Drops (a candy that allows Jewelpets to speak human language) to Ruby, in ''Twinkle''. The twins have good knowledge of magic, but not to the extent of the teachers of the Magic Academy. Tametorin possesses a Jewel Pod, which is used to browse spells. The twins appear in episode 14 of ''Kira Deco'' as [[TheCameo cameos]].

* AlwaysIdenticalTwins
* ContinuityCameo: They have a one-shot appearance in ''Kira Deco''.
* IdenticalTwinIDTag: Their crowns and eyes.
* MeaningfulName: Ametrine and Trystine are based on a variant of quartz.
* NiceHat: They wear distinctive crowns.
* SharedUnusualTrait: Their heterochromic eyes, with distinct arrangements.
* ThoseTwoGirls

!!!Voiced by: Nozomi Sasaki
Avenue is the waitress of the Strawberry Cafe. She is a pink rabbit wearing a pink waiter's outfit with strawberries. She is rarely seen in the series, and is not an important character. Avenue has one appearance in ''Twinkle'' and two appearances in ''Kira Deco''.

* GreenEyes
* InSeriesNickname: [=DecoSanta=], in episode 38 of ''Kira Deco''.
* SantaClaus: ''Kira Deco'' episode 38 as [=DecoSanta=].
* SendInTheClones: Lots of her appear in episode 28 of ''Kira Deco'', acting as Luna's advisors.



!!'''Princess Mana'''
!!!Voiced by: Mana Ashida
The daughter of the rulers of the Sweetsland Kingdom, Mana is celebrating her seventh birthday. Despite her high class upbringing, Mana wants to be a manga artist. She loves cake and dancing. She wields a crown that allows her to collect magic from the Sweetspets and use it.

* AbdicateTheThrone: It's implied she wants to do this in order to follow her dream of becoming a manga artist.
* TheAce: She has literally no flaws.
* AllLovingHero: Isn't angry at Park for eating her cake whole and doesn't imprison the duke despite him ''attempting on her life''.
* AuthorityEqualsAsskicking
* BadassAdorable
* BadassPrincess: She wastes no time in going to stop Gumimin's rampage.
* BenevolentMageRuler
* BigDamnHeroes: Saving the duke just before getting struck by Gumimin.
* BigGood
* CoolCrown: It's magical.
* CuteWitch: She can use magic with her crown.
* {{Determinator}}
* DisapprovingLook: She looks at the duke like this when she saves him.
* EverythingsBetterWithPrincesses
* TheHeroine
* JobTitle
* KickingAssInAllHerFinery
* KidHero: At seven years old, she's the youngest human protagonist.
* LittleMissBadass: Powerful little mage at 7 years old.
* MagicCarpet: Flies in one during the movie's climax.
* OjouRinglets
* PimpedOutDress
* PinkGirlBlueBoy: With the duke.
* PinkMeansFeminine
* PintSizedPowerhouse
* ReasonableAuthorityFigure: She's very understanding for a 7-year-old princess.
* RebelliousPrincess: She refuses to marry the duke and threatens to relinquish her title if she's forced to.
* RedIsHeroic: Has red eyes.
* RoyalRapier: She uses it to cut the cake.
** MundaneUtility
* RoyalsWhoActuallyDoSomething: She uses her powers to stop [[spoiler:Gumimin]]'s rage.
* SecondaryCharacterTitle: She's the Sweetsland Dance Princess, but the Jewelpets have more screentime than her and she doesn't really get involved until the climax.
* SilkHidingSteel: She's very mature, proper and kind, but is also unshakable in her resolutions.
* SpoiledSweet: Despite being a sheltered princess, she's very nice.
* StrawberryShorthand: She has strawberries on her dress.
* SupportingLeader
* TalentedPrincessRegularGuy: With the duke.
* WhatsUpKingDude: To Jewel- and Sweetspets.
* WiseBeyondHerYears
* WomenAreWiser: This is a no-brainer if you compare her with the duke.

!!'''Duke Creme de Brle'''
!!!Voiced by: Hiroki Shimowada
The young duke of the Sweetsland Kingdom, who wants the whole kingdom for himself. He wants to marry Mana in order to attain his goal, but she turns him down, spurring him into trying more violent measures.

* AccidentalMisnaming: Chocolat can't get his name right.
* AmazonChaser: He ''really'' enjoys seeing Mana [[MundaneMadeAwesome cut that cake up]].
* AmbitionIsEvil
* AristocratsAreEvil
* BigBad
** NonActionBigBad: He leaves all the work to his Sweetspet allies.
* ButtMonkey
* DistressedDude: He almost gets squashed by Gumimin, but Mana saves him just in time.
* EasilyForgiven: Who cares that he threw an [[spoiler:EldritchAbomination]] into the castle, ''through a cannonball'', endangering not only the princess, but several other lives in the process? Let's have him join the dance party!
* EnfantTerrible: He's quite the psycho for a (supposed) 7-year-old.
* HeelFaceTurn
* IdiotHair
* InsistentTerminology: Insists in being called "master" by Chocolat, since he can't get his name right.
* ItsAllAboutMe: He thinks of himself as amazing and can't believe anyone would turn him down.
* LoveRedeems: He's genuinely in love with Mana by the end of the movie.
* NotGoodWithRejection: The plot kicks off because Mana rejects him.
* PinkGirlBlueBoy: With Mana.
* PsychoticSmile
* RoyalBrat
* TakeOverTheWorld: Sweetsland counts as [[TheMultiverse one world]], at least in the movie's universe.
* TalentedPrincessRegularGuy: With Mana.
* TooCleverByHalf
* TheUsurper: Tries this since his offer to marry Mana falls through.

!!'''The Minister'''
A nobleman of Sweetsland with a cartoony design. He's a loyal servant to Mana and her family. He also suspects Park, albeit without being antagonistic towards him.

* AdultsAreUseless: Downplayed. He's not action-driven, but plays a part in the climax, unlike Mana's parents.
* TheGoodChancellor
* HonestAdvisor
* MrExposition: He's the one who discovers the truth about Park and informs Mana of it.

!!'''The King and Queen of Sweetsland'''
Mana's parents.

* AdultsAreUseless: They have very little involvement in the plot and do nothing to stop the duke or [[spoiler:Gumimin]].
* FatAndSkinny: Respectively.
* GoodParents: They don't force Mana to marry someone she doesn't want to.
* TinyGuyHugeGirl


The '''Sweetspets''' are magical pets named after sweets. They are usually present in Jewel Land during the holidays, performing their role to spread love and joy each Christmas. They live in a kingdom named Sweetsland, which is themed after sweets and desserts.

!!All the Sweetspets have these tropes in common:

* AccessoryWearingCartoonAnimal: Like Jewelpets, they also wear accessories.
* AmazingTechnicolorWildlife
* BanOnMagic: They refuse to use magic to make sweets in the movie.
* BodyHorror: Averted. No, it's not horrible that they rip off their limbs and feed them to someone.
* CuteWitch
* EdibleThemeNaming / MeaningfulName: All Sweetspets are named after their food.
* FunSize
* HealingFactor: Their lost body parts regenerate after a short while.
* InvisibleAnatomy
* PowerTrio: Sakuran, Eclan and Macaronia.
* RidiculouslyCuteCritter
* SupremeChef: ''Kira Deco''. Every Summer festival, they set up stalls and make offerings of their best dishes to the heavens.
* TastesLikeFriendship: Their preferred way of making friends is sharing parts of themselves with others.

!!!Voiced by: RinaHidaka
The Sweetspet of sakuramochi. She's a pink brown bear with leaf decorations on her head and a body made of sakuramochi (she also smells of it). In her debut in ''Sunshine'', she is substituting Santa Claus in delivering gifts to the denizens of Jewel Land. She's a bit of an airhead, not knowing how to do her job until Ruby and her friends help her.

In episode 18 of ''Kira Deco'', Sakuran is visiting Jewel Town when her body suddenly turns into hard candy, destroying the teeth of anyone who tries to eat her. Ruby and co. try to help her regain her fluffy texture.

She's a major character in ''Sweets Dance Princess'' and has an appearance in ''Happiness''.

* BearyFriendly
* ChromeChampion: For the duration of episode 18 of ''Kira Deco''.
* ContestWinnerCameo: She's a winning entry of a design contest that occurred during the airing of ''Sunshine''. Notably, it gave birth to the Sweetspets line. Now that's influence.
* DropTheHammer [[AxeBeforeEntering Before Entering]]: How she enters houses to do her job as Santa, until Ruby yells at her to stop.
* [[HowDoIShotWeb How Do I Santa Claus]]: ''Sunshine''.
* TheLeader: De facto leader of the Sweetspets.
* OneShotCharacter: ''Sunshine'', ''Kira Deco'' and ''Happiness''.
* PowerTrio: ''Happiness'', with Rossa and Sango.
* SubbingForSanta: ''Sunshine''.
* SuperToughness: When she turns into hard candy. She manages to deflect a meteor just by getting in its way.

!!'''Gumimin / Park'''
!!!Voiced by: Creator/YumikoKobayashi
The Sweetspet of gummy candy, he's a fennec fox with gummies for ears and tail. He debuts in ''Sweets Dance Princess''. The duke attempts to throw a cannonball at Sweetsland's castle in order to thwart Mana's party, and from it pops this young Sweetspet. Not knowing who he is, Ruby dubs him Park and becomes close to him. However, the duke is not through with his plans for Park.

* AntiVillain: [[SlidingScaleOfAntiVillains Type IV.]] He's not malevolent at all, but is a pawn of the duke and [[spoiler:his monstrous form is dangerous.]]
* AttackOfThe50FootWhatever: [[spoiler:He becomes an EldritchAbomination when his memories are restored and starts rampaging in Sweetsland]].
* BewareTheSillyOnes
* BigEater
** ExtremeOmnivore: He eats the metal dish carrying the cake.
* CheerfulChild
* DestructiveSaviour: [[spoiler:The purpose he was created for is eating the decaying Candy Tower which threatens the city. However, he can't really control himself in his SuperMode and ends up destroying a significant part of the city.]]
* DumbBlonde
* EldritchAbomination: [[spoiler:He turns into one in the last part of the movie, but reverts back to his original form knowing who he really is.]]
* FaceMonsterTurn
* GenkiBoy
* HeroicSacrifice: [[spoiler:Saving Sweetsland from the erupting mountain entails sacrificing himself. Ruby stops him and comes up with another plan.]]
* IdentityAmnesia: Park has no idea at all of who he really is. His name is thought up by Ruby since he doesn't know his own. [[spoiler:He remembers [[OneWingedAngel (big time)]] when he takes a bite of the Candy Tower.]]
* LivingMacGuffin: He's this to the duke since he's a critical part of his plans.
* NonMaliciousMonster: [[spoiler:His monster form means no harm to people; in fact, he's meant to save people by eating the decaying Candy Tower.]]
* OneWingedAngel
* PowerGivesYouWings: [[spoiler:He grows wings when he willingly goes to sacrifice himself.]]
* PowerUpFullColorChange: [[spoiler:His monstrous mode turns him from light yellow to red.]]
* RedEyesTakeWarning: [[spoiler:Zig-zagged.]]
* TheReveal: [[spoiler:Being the legendary Sweetspet.]]
* TragicMonster
* WoobieDestroyerOfWorlds

!!!Voiced by: Creator/ChiwaSaito
The Sweetspet of eclair, she is a yellow Rex rabbit with eclair ears.

* AlphaBitch: She loves to put down the Jewelpets in the movie.
* BrownEyes
* BunniesForCuteness
* FantasticRacism: Possibly in the movie.
* JerkWithAHeartOfGold: In the movie.
* OneShotCharacter: ''Sunshine''.

!!!Voiced by: Miyu Matsuki
The Sweetspet of macaron, she is a pink, long-earred Holland lop with a macaron-like tail.

* BunniesForCuteness
* OneShotCharacter: ''Sunshine'' and ''Kira Deco''.
* RedEyesTakeWarning: Subverted.

!!!Voiced by: Asuka Ogame
The Sweetspet of melon bread, she is a yellow poodle with melon bread ears.

* OneShotCharacter: ''Sunshine'' and ''Kira Deco''.
* RedEyesTakeWarning: Subverted.

!!!Voiced by: SakiFujita
The Sweetspet of donuts, he is a brown hamster with donut-like ears and tail.

* BrownEyes
* OneShotCharacter: ''Sunshine'' and ''Kira Deco''.

!!!Voiced by: Megumi Mukai
The Sweetspet of waffles, she is a yellow flying squirrel with waffle-like flaps on her arms and a waffle hat.

* OneShotCharacter: ''Sunshine'' and ''Kira Deco''.
* TechnicolorEyes: Yellow.

!!!Voiced by: Mana Matsufuji
The Sweetspet of pudding, she is a yellow and green common squirrel monkey with a pudding-like head.

* EverythingsBetterWithMonkeys
* GreenEyes
* OneShotCharacter: ''Sunshine'' and ''Kira Deco''.

!!'''Maco, Kaco, Roco and Coron'''
!!!Voiced by: MAKO (Maco), Asuka Ogame (Kaco), Marie Miyake (Roco), SakiFujita (Coron)
The Sweetspets of macarons, they're a group of quadruplet Roborovski hamsters with macaron ears. They work for the Duke in ''Sweets Dance Princess''.

* GreenEyes: Kaco.
* HoistByHisOwnPetard: Their attempts at recovering Gumimin tend to backfire.
* OneShotCharacter: ''Sunshine'' and ''Kira Deco''.
* RedEyesTakeWarning / RedIsHeroic: The rest of the quadruplets.
* WhyDidItHaveToBeSnakes: One of them is afraid of heights in the movie.

!!!Voiced by: Marie Miyake
The Sweetspet of ice cream, he is a brown colored Asian black bear with chocolate ice cream ears. He works for the Duke in ''Sweets Dance Princess''.

* BearyFriendly
* BrownEyes
* OneShotCharacter: ''Sunshine''.