The characters of the manga series ''[[Manga/InariKonkonKoiIroha Inari, Konkon, Koi Iroha]]'':
!'''Inari Fushimi'''
-> '''Voiced by:''' Naomi Ohzora

The main protagonist of the story. A middle school student who can easily befriend others, Inari has always felt a special connection to the temple shrine near her home. When she rescues a fox spirit from slipping into the river, the goddess Uka-no-Mitami-no-Kami grants her a single wish. And when that doesn't [[BeCarefulWhatYouWishFor work out as planned]], she gains Uka's {{shapeshifting}} ability. Despite her newfound power, Inari wants to [[IJustWantToBeNormal continue living as a normal human being]] and really only wants to keep her power so she can keep seeing Uka. But using her shapeshifting powers can be rather tempting when it comes to her crush, her classmate Kouji Tanbabashi.
* ACupAngst: When compared to Sanjou and Sumizome.
* AllLoveIsUnrequited: She has a crush on Tanbabashi, who she sees confessing to their fellow classmate Akemi Sumizome. [[spoiler:Subverted as he was just asking her to be the manager for the basketball team, and Tanbabashi reciprocate her affections.]]
* AllLovingHero: A lot of her angst comes from legitimately wanting everyone in her life to be happy, which at times requires her to sacrifice her own happiness. [[spoiler:She even gives up her powers, and the ability to talk with Uka and Kon, to save some bullies after her anger caused her divine power to try and kill them.]]
** Her feelings for Minami Moriyama, her LoveRival, constantly prove this, and at one point becomes very distraught when her friends think Moriyama might be bullying her by stealing her valentines gift to Tanbabashi, something Inari strongly states as impossible.
* BeCarefulWhatYouWishFor[=/=]IJustWantToBeYou: What kicks off the plot is her wish to be Sumizome, Tanbabashi's crush.
* BookDumb: One of the hints that the dream world she enters in Amaterasu's mirror is fake is when she starts acing all her tests.
* BroughtDownToNormal: [[spoiler:When she relinquishes her power back to Uka. Subverted when she re-develops her power on her own.]]
* DoggedNiceGirl: For Tanbabashi.
* GenkiGirl: This girl goes at full throttle at pretty much all the time.
* GreenEyedMonster: Much to her horror and often used as a form of self-deprecation--
** She is envious of Sumizome, the object of Tanbabashi's affections.
** When she receives a love letter from a girl named Minami Moriyama to deliver to Tanbabashi, she unconsciously uses her power to discard it.
* IJustWantToBeNormal: Ultimately, this is what she wants. She only really keeps her powers so she can continue being friends with Uka.
* IdiotHero: Played straight and subverted as she is always thinking about the happiness of her friends, family, and her rivals.
* KidHero: Sadly she tries to solve very adult problems the way a kid would.
* LotusEaterMachine: Ends up in one as part of a test in the God world but manages to free herself after realizing three things. The first is that a Tanbabshi that is completely devoted to her isn't the Tanbabashi she loves, the second is that she may wish Sanjo and Sumizome happiness but realizes that she doesn't really understand their relationship and its for them to decide, and lastly a world without Uka-sama isn't one she wishes to live in.
* LoveConfession:
** Confesses her feelings for Tanbabashi in Sumizome's body. She later fixes this by shapeshifting into her again to add "as friends", though she clearly feels bad about it (since Tanbabashi seems to like Sumizome and she doesn't know if Sumizome feels mutually).
** [[spoiler:She later confesses to Tanbabashi in the guise of Minami Moriyama because she unconsciously used her powers to discard the latter's love letter. To make up for it, and to still have the girl's feelings reach Tanbabashi, she confesses in Moriyama's place.]]
* MagneticHero: She loves making friends and does her utmost to become friends even with her love rivals. The manga takes a noticeably darker feel when Inari has to go away for a week.
* MeaningfulName: She is named after the [[ Fushimi Inari Taisha]] in Kyoto, which is also the [[RealPlaceBackground main location of the series]].
* NotWhatItLooksLike: Her interactions with Toshi in school cause Tanbabashi's friends to think they're dating. They're not.
* OfficialCouple: [[spoiler:With Tanbabashi.]]
* [[OrdinaryHighSchoolStudent Ordinary Middle School Student]]
* PoorCommunicationKills: Because she chooses not to confide in Tanbabashi due to [[spoiler:her goddess training]], it is implied Tanbabashi's starting to think [[spoiler:she may not trust him or like him romantically, deciding to keep his distance from her.]]
* PottyEmergency: Gets a case of this after having three glasses of milk one morning.
* PowerAtAPrice: Frequent use her abilities puts a strain on Uka.
* TheRival: [[spoiler:Subverted]] with Sumizome and played straight with Minami Moriyama.
* RomanticTwoGirlFriendship:
** With Uka, to the point that her relationship with Uka is constantly tested against her relationship with Tanbabashi.
** Also with Sumizome and Sanjou.
* {{Shapeshifting}}: Can shapeshift into any human so long as she has a vague image of them. [[spoiler:And when she tries, she can also shapeshift into Uka.]]
* ShipperOnDeck:
** She quickly becomes one for [[spoiler: Touka and Uka]] once she realizes they have feelings for each other.
** She fully supports Sumizome's becoming friends with Sanjou [[spoiler:long before she finds out Sumizome is in love with Sanjou.]]
* SingleWomanSeeksGoodMan: She loves Tanbabashi because he's hardworking, always putting in his utmost effort, and is devoted to his family.
* SmittenTeenageGirl
* TwiceShy: [[spoiler:With Tanbabashi.]]
* UnwantedHarem: Thanks to harboring a portion of Uka's power, rejected gods who want to marry Uka turn to her as the next best thing.
-> '''Voiced by:''' Creator/HoukoKuwashima

The fox goddess who resides in the temple that Inari regularly visits, Uka sets off the story by granting Inari's wish to become Sumizome and then bestowing her shapeshifting ability to allow Inari to return to her original form. She refuses to return to the Tamakagahara and would rather spend her time [[GamerChick playing video games]], [[LookingForLoveInAllTheWrongPlaces obsessing over 2-D fictional men]], and [[IntriguedByHumanity watching humans]].
* ArrangedMarriage: Her parents, the goddess Amaterasu, and all of the gods seem content in trying to get her to attend a marriage meeting and marry her off to a god, though gods really just want to marry her for her high rank rather than [[MarryForLove for love]].
* BelligerentSexualTension: With Touka.
* {{Bishoujo}}
* BuxomIsBetter: Not immediately obvious due to always wearing thick robes.
* CoolBigSis: To Inari. Effectively Cool Big Sister-In-Law by the end of the series.
* EveryoneCanSeeIt: Between Touka and her.
* EyesOfGold: Naturally, given that she is a [[{{Kitsune}} fox]] goddess.
* GamerChick: The second time Inari meets her, she's in the midst of a DatingSim. After an awkward pause, [[ItMakesSenseInContext the console and TV transform into foxes]] and she makes a futile attempt to pretend she wasn't doing anything odd. Her mother even gets her to come home for the arranged dates by threatening to get rid of the games she left there.
* HairDecorations
* {{Hikikomori}}: Rarely leaves the temple, refuses to return to the Heavens, and would rather spend her time playing video games.
* HotGod
* HumanityIsInfectious: Her time spent in the human world has made her more human, causing Toshi to speculate that she wants to be a human.
* IntriguedByHumanity: To the point that she wishes she ''was'' human. [[spoiler:In Chapter 43, she's depowered and becomes one involuntarily.]]
* InvisibleToNormals: Which is why she treasures her friendship with Inari and eventually Touka so much.
* LettingHerHairDown: She pulls this style after she gives Touka one of her hair ribbons as a token until she returns.
* LookingForLoveInAllTheWrongPlaces: In video games, for starters. And then she falls for a [[MayflyDecemberRomance human]]...
* LoveHurts: Just when Uka is starting to recognize her feelings for Touka and is excited at the prospect of making him Valentine's chocolates... [[spoiler:one of the prayers she looks over in the temple is a girl who has a her crush on Touka, causing her a great deal of anguish. Subverted in that she was more upset that Touka was going through so much problems with his exams and hadn't told her rather than out of fear of a potential love rival.]]
* ManChild: Can come across as this.
* MayflyDecemberRomance: Between Touka and her. They first met when Touka was younger than Inari is now.
* NiceGirl: She is benevolent and often goes out of her way to help Inari or to do things for her sake.
* ObliviousToLove: Has yet to realize that all of Touka's visits to the temple ([[spoiler:post-Inari giving up her powers]]) and his recent attempts to converse with her are his way of wanting to express his feelings for her and/or figuring out of she feels mutually. She just thinks he visits to pray to the gods to get better grades. [[spoiler:She ends up finding out about Touka's feelings in Chapter 40 after he impulsively confesses to her.]]
* [[spoiler:OfficialCouple: With Touka.]]
* {{Otaku}}
* PinocchioSyndrome: She is envious of humans and would like to become human herself.
* PervertRevengeMode: Is a constant offender of this towards Toshi and occasionally Touka.
* RomanticTwoGirlFriendship: She cares deeply for Inari, which at times even appears to eclipse her feelings for Touka.
* {{Tsundere}}: According to Toshi. She's a Type B.
* UnresolvedSexualTension: With Touka.
* UnwantedHarem: She is fully aware that gods only want to marry her so they can get a higher rank.
* VagueAge: Given that she's a goddess.
!'''Touka Fushimi'''
-> '''Voiced by:''' Creator/YojiUeda

Inari's older brother, Touka has spiritual power and is able to see the gods, but this ability has made him fear gods since he had been a child. As a result he is hostile towards the goddess Uka, but after getting pulled along into playing video games with her one too many and learning more about the goddess, Touka's hostility towards Uka wanes and a [[BelligerentSexualTension different]] [[UnresolvedSexualTension tension]] begins to increase.
* AloofOlderBrother: Tries to be this.
* AnnoyingYoungerSibling: Inverted.
* BelligerentSexualTension: With Uka.
* BerserkButton:
** He ''does not'' have [[MrImagination eighth grader sickness]]. Even when he's in seventh grade. ''[[SuspiciouslySpecificDenial Even when no one says it at all]]''.
** He reacts negatively whenever it concerns Inari going to the shrine temple or getting a little too close to Uka and/or the gods.
* BigBrotherInstinct: He is protective of Inari when it's related to Uka or the spirits/gods, but he eventually warms up to Uka.
* ButtMonkey
* CannotSpitItOut: As of recent chapters, he seems to be ''trying''. But either [[InterruptedDeclarationOfLove he's]] [[MomentKiller interrupted]] or [[ObliviousToLove Uka misunderstands]]. [[spoiler:He confesses in Chapter 40.]]
* EtTuBrute: Does not react well when he finds out Uka lied to him [[spoiler:about bestowing her powers onto Inari]], though he gets over it.
* EveryoneCanSeeIt: Between Uka and him.
* HairTriggerTemper
* JerkWithAHeartOfGold
* LockedOutOfTheLoop: [[spoiler:At first.]]
* ManChild: A lot of people call him this for thinking and acting like someone out of a manga.
* MayflyDecemberRomance: Between Uka and him.
* NotWhatItLooksLike: After Inari shapeshifts into Uka and calls off her marriage meeting because she's in love with a human, everyone thinks it's him.
* [[spoiler:OfficialCouple: With Uka.]]
* OnlySaneMan
* SheIsNotMyGirlfriend: No, he doesn't want to date Uka. And no, he's ''not'' trying to mess up her marriage meeting.
* {{Tsundere}}: Type A.
* UnresolvedSexualTension: With Uka.
!'''Kouji Tanbabashi'''
-> '''Voiced by:''' Creator/HiroshiOkamoto

Kouji Tanbabashi is Inari's classmate and {{love interest}}. A member of the basketball team, he is hardworking and strongly cares about his family. Just when Inari works up the courage to confess to him, she witnesses Tanbabashi [[LoveTriangle confessing]] to Akemi Sumizome.
* BookDumb
* ChickMagnet
* DisappearedDad: His father died shortly after his younger brother was born.
* DoggedNiceGuy: Seemingly, for Sumizome. [[spoiler:Played straight with Inari.]]
* HiddenDepths: He cares about his family and has supported his mother ever since his father died. [[spoiler:Naturally this results in a great amount of mixed feelings and stress when he discovers his mother has been seeing someone and might remarry.]]
* EveryoneCanSeeIt: [[spoiler:Subverted. His friends thinks he's crushing on Sumizome when he has feelings for Inari.]]
* LoveEpiphany: [[spoiler:Realizes he's in love with Inari after getting confessed to by Inari in Momoyama's guise (Inari does this to make up for unconsciously using her powers to discard Momoyama's love letter to Tanbabashi out of jealousy).]]
* LoveInterest
* NiceGuy
* NotWhatItLooksLike: [[spoiler:All of his friends think he's into Sumizome until he confesses that Inari is who he's interested in.]]
* ObliviousToLove: Doesn't notice Inari has feelings for him and is oblivious towards the attention of other girls.
* [[spoiler:OfficialCouple: With Inari.]]
* PoorCommunicationKills: [[spoiler:After he starts dating Inari, he becomes incredibly self-conscious and embarrassed around her. Unfortunately this comes across to Inari that Tanbabashi is regretting his decision.]]
* [[spoiler:SecretKeeper: He figures out that Inari has goddess/shapeshifting powers in Chapter 36.]]
* TwiceShy: [[spoiler: With Inari, once he develops feelings for her.]]
!'''Akemi Sumizome'''
-> '''Voiced by:''' Inori Minase

{{School idol}} and Inari's classmate, Akemi Sumizome is the object of affection for many boys in Inari's school--including Tanbabashi. Though she is Inari's [[TheRival love rival]], Inari befriends Sumizome. She develops feelings for [[spoiler:Keiko Sanjou.]]
* AllLoveIsUnrequited: Starts to think her feelings for [[spoiler:Sanjou]] is this. [[spoiler:As of recent chapters, it may very well be.]]
* BewareTheNiceOnes: Is none to pleased at Tanebashi refusal to go to the infirmary after being hit in the face with a basketball and literally drags him back after he escapes.
* {{Bishoujo}}: The prettiest girl in school.
* CramSchool: Attends this out of her parents' wishes, though it's clear she doesn't want to and feels pressured by their expectations.
* CuteSportsClubManager: For the basketball team.
* DoggedNiceGirl: For [[spoiler:Sanjou.]]
* DudeMagnet: Not that she notices.
* [[spoiler:{{Gayngst}}: She starts to wonder if she should give up on Sanjou while volunteering at a nursery because the mothers there talk about what a great mother she would make.]]
* GreenEyedMonster: Her jealousy towards Inari stems from the latter's closeness to [[spoiler:Sanjou.]]
* HairDecorations
* IJustWantToBeYou: She is envious of Inari and wants to be more like her.
* [[spoiler:ImportantHaircut: In Chapter 38, her hair is cut short after saving Inari's Valentine's gifts from getting burnt in a furnace. It reflects her character growth as she feels unburdened from her unrequited love for Sanjou, accepting that while her feelings aren't returned, she won't regret having these feelings.]]
* IncompatibleOrientation: Many boys try and get close to her but not only does she not notice it is all but stated she is gay. She herself suffers this from Sanjou, though Sanjou is more {{Asexual}} then heterosexual.
* TheIngenue: To the point that when a guy asks her to go out with him, her response is: "Where should I accompany you?"
* [[spoiler:LoveConfession: She rejects the captain of the basketball team by confessing she's in love with in Sanjou... who overhears them.]]
* LoveHurts: Fully aware that she probably has no hopes of having her love fulfilled and that even if it were there would be other problems.
* NiceGirl: She really is an incredibly nice girl, just... just don't [[BewareTheNiceOnes piss her off.]]
* ObliviousToLove: She doesn't notice the [[DudeMagnet dozens of guys]] who have crushes on her, even when a guy flat-out confesses to her. It's only when the interest becomes extremely blatant that even she has to notice it that she proceeds to shy away. And thanks to Inari explaining to her that she was getting confessed, she's probably not oblivious to the captain of the basketball team after he confessed to her in Chapter 29.
* ObliviouslyBeautiful
* ParentalAbandonment: Both of her parents are always working, so she doesn't spend as much time with them as she would like.
* RescueRomance: Develops feelings for [[spoiler:Sanjou]] after the latter rescues her from Toshi.
* TheRival: [[spoiler:Subverted. Inari and her friends [[ImaginaryLoveTriangle think]] she is Inari's love rival for Tanbabashi, but she doesn't like him romantically at all.]]
* SchoolIdol
* [[spoiler:SchoolgirlLesbians]]
* TomboyAndGirlyGirl: The Girly Girl to Sanjou's Tomboy.
* UnwantedHarem: Not that she really [[ObliviousToLove notices]].
* UnwittingMuggleFriend
!'''Keiko Sanjou'''
-> '''Voiced by:''' Kumiko Ikebe

Keiko Sanjou is Inari's childhood friend. Tomboyish and lazy, she will only do things if Inari is there. [[spoiler:Sumizome has a crush on her.]]
* {{Asexual}}: She isn't interested in anyone, and it seems that she would need to become close friends with a person before she would even think to consider a romantic relationship with them.
* BeautyMark
* BoyishShortHair
* CelibateHeroine: She doesn't seem to be romantically interested in anyone. [[spoiler:Poor Sumizome.]]
* ChildhoodFriend: With Inari.
* DeclarationOfProtection: Towards Inari, the first girl she had ever been friends with.
* CurtainsMatchTheWindow
* LazyBum
* MartialArtsUniform: In a flashback when she defends a girl from bullies.
* [[spoiler:ObliviousToLove: Doesn't seem to notice Sumizome's in love with her. Until Chapter 33.]]
* [[spoiler:RescueRomance: Sumizome develops feelings for her after she rescues her from Toshi.]]
* MaybeEverAfter: She resolves to become friends with Sumizome. This is telling as she would often state that her reasoning for not accepting Sumizome's feeling was because she hardly knew her.
* ThoseTwoGuys: With Maru until Sumizome joins the trio.
* TomboyAndGirlyGirl: The Tomboy to Sumizome's Girly Girl.
* UnwittingMuggleFriend
-> '''Voiced by:''' Creator/TakehitoKoyasu

Uka's older brother, Toshi disguses himself as a [[NewTransferStudent transfer student]] to investigate Inari, or "the human who stole [his] little sister's powers". Obsessed with Uka to the point of [[BrotherSisterIncest incestuous]] [[StalkerWithACrush implications]], he yearns to be reunited with her, but she's just not interested.
* AccidentalPervert: Nearly follow Inari into the bathroom to get her to realize why he's important to the story. A couple of girls spot him and beat him up, stating that he may be cool, but he's still a pervert.
* AmusingInjuries
* ArsonMurderAndJaywalking: In Chapter 36, he starts off confronting Touka over the latter's relationship Uka with Uka's status as a goddess and the possibility of Uka getting punished by Amaterasu if their mother discovered Uka's participation in human affairs (e.g. Valentine's Day), ending it with, [[BrickJoke "Waah! You lied about helping mediate our relationship! You meanie!"]]
* AnnoyingYoungerSibling: Inverted.
* BerserkButton: Touka or any male gods trying to marry Uka will instantaneously provoke him.
* BigBrotherInstinct: A factor in his protectiveness over Uka, and his subsequent hostility towards Touka (and Touka's growing relationship with Uka), in recent chapters is due to realizing Uka's desire is to become a human herself. Thus, he views Touka as a hindrance to both his own relationship with Uka and her duties as a goddess.
* {{Bishounen}}: Some of the goddesses and the female students at Inari's school certainly think so.
* BrotherSisterIncest: One-sided and PlayedForLaughs.
* ButtMonkey
* TheCasanova[=/=]CasanovaWannabe: Flirts with any beauty that crosses his path, but will more often than not get beaten for it.
* CurtainsMatchTheWindow
* DistractedByTheSexy: In the midst of trying to protect Inari from other gods, a few candid photos of a bathing Uka cause him to flee the scene.
* TheGlomp: Does this to Uka when he's finally able to touch her. She responds in kind... by tying him to a lamp post and leaving him there indefinitely.
* GreenEyedMonster: Towards Touka's closeness to Uka.
* HopelessSuitor
* InvisibleToNormals
* JerkWithAHeartOfGold: He may be a pervert with an unwanted habit of stalking, but he does try to protect Inari from other gods.
* ManChild
* MomentKiller: He is a constant offender to Touka and Uka. The one moment Touka actually ''wants'' him around to intervene ([[spoiler:as Touka accidentally confessed to Uka and Uka's been reacting with awkwardness]]), he's not there.
* LongHairedPrettyBoy
* MySisterIsOffLimits: Type 6. He doesn't want Touka or any marriage suitors near his sister because as far as he's concerned, she's ''his''.
* NewTransferStudent: His human alter-ego.
* {{Shapeshifting}}: He reveals the importance of his debut by transforming into Inari.
* StalkerWithACrush: For Uka especially and any beautiful woman that crosses his path.
* [[YouGottaHaveBlueHair You Gotta Have Purple Hair]]