[[folder: Mr. Willy Wonka]]

->''I am preparing other surprises that are even more marvelous and more fantastic for you and for all my beloved Golden Ticket holders -- mystic and marvelous surprises that will entrance, delight, intrigue, astonish, and perplex you beyond measure. In your wildest dreams you could not imagine that such things could happen to you! Just wait and see!''
--> From Mr. Wonka's message on each Golden Ticket

->'''Played by:'''
-->Creator/GeneWilder (1971 film)\\
Creator/JohnnyDepp (2005 film)\\
Douglas Hodge (2013 musical's Original London Cast Recording)

The most famous chocolatier in the world, and a ReclusiveArtist ever since he was forced to temporarily close his factory due to espionage on the part of his rivals. The ImpossiblyDeliciousFood his factory churns out, combined with the mystery of how he makes it when no one is seen entering or leaving the factory, has made him a LivingLegend, and when he launches the Golden Ticket contest -- five winners will receive a personal tour of the factory and a lifetime's supply of sweets -- it becomes a global obsession. And all the tales that have sprung up around him and his factory pale next to the reality those winners are about to discover...

See also the [[http://www.roalddahl.com/roald-dahl/characters/grown-ups/willy-wonka character profile at the official Roald Dahl website]].

!!In the novels and across adaptations:

* AdaptationalAttractiveness: He's much more conventionally handsome in the two films than he is in any illustrations of him, as a look at the gallery at his official profile will prove. (Also applies to ''Theatre/TheGoldenTicket''; Daniel Okulitch has to be the second-youngest looking Wonka after Johnny Depp!)
* AdaptationDyeJob: As written in the novel, Mr. Wonka's outfit is wildly colorful and clashing to RummageSaleReject levels; he also has black hair and a goatee. Starting with the 1971 film, adaptations often go with a more coordinated ensemble, let the actor use his natural hair color (though ''Theatre/TheGoldenTicket'' changed him to ''blond''-haired), and lose the facial hair. The 2013 stage musical, however, averts this trope and works from the original description -- and the result is arguably AwesomeAnachronisticApparel. Whether the actor playing him goes with the goatee or not is up in the air, though (see GoodHairEvilHair below).
* AlliterativeName
* AmbiguousDisorder: He is brilliant but ''far'' beyond the norm of social behavior and thinking, and not even a hint is dropped as to why. (This takes a darker, more poignant direction in the 2013 musical, in which he has a SugarAndIcePersonality, a dread of HearingVoices, and greater self-awareness of his eccentricity.)
* BenevolentBoss: Zig-zagged with regards to the Oompa-Loompas. There's the controversial, much-debated HappinessInSlavery issue, as well as the fact that he uses them as test subjects for his creations. However, they ''are'' a lot better off working for him than they were in Loompaland, even having the space to set up their own little towns and villages within the factory, and Mr. Wonka does what he can to rescue them when tests go awry. In the sequel novel, it's revealed that rather than waiting for the de-aged Oompa-Loompas to return to this plane of existence in time, he not only created an aging counterpart to the Wonka-Vite pills but journeyed into the sinister underground world of Minusland to administer it (at great personal risk to himself), simply because he cares about them that much.
* BoldExplorer: Between the two books, it's clear that he's traveled extensively, even into fantastical places most people aren't even aware exist (i.e. Loompaland, Minusland), all in the service of his work. He even has extensive knowledge of the histories of other planets and alien races.
* BowtiesAreCool: He has a bowtie both in the 1971 film and in Quentin Blake's illustrations.
* CoolOldGuy: Given that he's a case of OlderThanTheyLook, he's likely this in the book and many adaptations. He's ''certainly'' this in the 2013 musical, in which he's been a recluse for ''40+ years'' as the action begins but still appears to be middle-aged (Douglas Hodge was 53 when he took on the role); his ObfuscatingDisability trick is based on the assumption that someone as old and isolated as he is ''should'' be ailing and weak by now.
* CrazyPrepared: In the sequel, his Great Glass Elevator is revealed to be not only capable of ''space travel'' but also "shockproof, waterproof, bombproof, bulletproof, and Knidproof". "Knidproof" refers to the Vermicious Knids, carnivorous aliens that cannot survive passing through Earth's atmosphere, yet not only does Mr. Wonka know all about them, he's prepared to fend off an attack should he ever encounter them! And remember that until the end of the first book, he only ever used the elevator to get around his factory!
* CutLexLuthorACheck: While Mr. Wonka clearly doesn't have any problem with money (see Fiction 500 below), his inventions would probably make him even ''richer'' and change the world. Except he never bothers to find any applicability to them outside of candy. From the 2005 film:
-->'''Mike Tevee:''' ''(Upon finding Wonka has a functional teleporter)'' Have you ever used it on people?
-->'''Mr. Wonka:''' Why would I want to transport people? They don't taste very good at all.
* DeadpanSnarker / GentlemanSnarker: He's prone to whimsical and sometimes stealthily insulting responses to the tour group's puzzled and/or rude remarks and questions. When Violet expresses disbelief that his storeroom of beans includes "[[{{Pun}} has beans]]" he notes "You're one yourself!" Not long afterward, when he's explaining the purpose of Hair Toffee to the group, Veruca asks "Who wants a beard, for heaven's sake?" Mr. Wonka casually remarks "It would suit you very well..." Adaptations take his gift for snarking and ''run'' with it, with the 1971 and 2013 incarnations particularly gentlemanly.
* DissonantLaughter: In the novel, he breaks into peals of this after Augustus goes up the pipes, much to Mrs. Gloop's horror and anger. As the boat enters a dark tunnel at great speed and he mentions that "There's no knowing where they're going!", he's "hooting with laughter" as well. This is dropped from most adaptations, but the Augustus example is worked into the 2013 stage musical: While the other characters scream and panic when the boy tumbles into the chocolate river, he's promptly doubled over with laughter -- until he catches himself.
* FictionFiveHundred: He owns the world's largest chocolate factory -- so big it has an entire subterranean river system made from liquid chocolate -- and develops things like teleportation just to boost his advertising revenues. At one time he had a huge human workforce that he spontaneously sacked in its entirety due to industrial espionage issues (severance pay, anyone?); he then imported ''an entire unknown nation of people IN SECRET'' just to staff his factory, and had ''enough cash stockpiled to allow him to do this while the factory was closed and he was receiving no income''. Better yet, he pays the Oompa-Loompa wages not in money but in leftover cacao beans, so every penny spent on a Wonka bar goes straight to him! While Mr. Wonka tends to laugh a lot, he laughs ''really'' hard in [[Literature/CharlieAndTheGreatGlassElevator the sequel]] when Charlie's family is concerned about money, telling them he "has ''plenty'' of ''that!''"
* FunPersonified: There are few situations that he can't lighten up with some humor. This is part of what makes him so unnerving to others, given the chaos that seems to swirl around his world. In the sequel, when he and the Buckets are in a space hotel, suspected of being spies, and asked via radio by the President of the United States to identify themselves, he takes advantage of the lack of a video feed to pretend to be an alien. He ''trolls the Earth'' for, apparently, nothing more than his own amusement.
* GadgeteerGenius: Considering he designed/built not only the Factory itself but such wonders as the Television Chocolate setup and the Great Glass Elevator, one suspects his skills go a bit beyond chocolate. And he has an army of Oompa-Loompas -- some of which may have helped with or come up with the designs themselves.
* GentlemanAndAScholar: He does love to boast about and show off his many wonders, and he does tend to brush off questions, but that ''generally'' stems from happiness and excitement rather than the superior manner of an InsufferableGenius. He is whimsical and tricky, but he's also well-spoken and authoritative. (He has quite a few traits of the GentlemanWizard, in fact -- he just doesn't have actual magical powers.)
* GoodHairEvilHair: A good goatee in the novel and as played by Douglas Hodge in the 2013 musical. (Hodge's Wonka also has a mustache, perhaps following on from certain illustrators' interpretations -- see the Creator/RoaldDahl ''Songs and Verse'' book and the cover of the Penguin Classics Deluxe Edition.) Other versions have him clean-shaven, and Alex Jennings, who took over from Hodge in the musical, followed suit -- though he ''did'' have the facial hair when he first performed as the character at the 2014 Olivier Awards.
* GutFeeling: Type 1: He admits, in the end, that he suspected from the start that Charlie would prove to be the heir he was seeking.
* {{Hypocrite}} / StrawHypocrite: He considers chewing gum "really gross" and detestable, yet seemingly sees no wrong in making profit from selling it (he explicitly states his desire to get that flawed gum right so he can sell it). He also disdains fat children, yet sees no wrong in selling chocolate and candy in general, even though sweets are a key cause of childhood obesity.
* InexplicablyAwesome / MysteriousPast: He has no family, no stated place of origin. Even his age is uncertain ([[OlderThanTheyLook he looks middle-aged but...]]). Where did he come from? How did he become who he is and embark upon such amazing successes and travels? How did his priorities become so [[SkewedPriorities skewed]] that they approach BlueAndOrangeMorality? Only the 2005 film [[AdaptationExpansion outright attempts to answer these questions]]. The 2013 stage musical says only this much:
--> ''Despite the man seen at these doors''\\
''My childhood home was bland like yours''\\
''But I knew how to look to find''\\
''A world that wasn't color-blind''
* InterpretativeCharacter: The guiding thread through all adaptations is that he's a MadScientist of candymaking with a unique way of thinking, seriously SkewedPriorities (especially with regard to the fates of those who don't heed him), and {{Trickster}} tendencies. The resultant enigma allows for a wide range of interpretations, as seen below.
* JerkWithAHeartOfGold: While he's very cheerful and pleasant, he has his moments of {{Jerk Ass}}ishness, particularly when members of the tour group pester him with questions...or get themselves into trouble. Mrs. Gloop is horrified that he is ''laughing hysterically'' after her son is sucked up into the pipes.
* LargeHam: Mr. Wonka's mysterious, fantastical nature and boundless energy means that actors portraying him have to be large hams by default. Gene Wilder's WhatTheHellHero rant in the climax of the 1971 version has become a MemeticMutation. Johnny Depp not only chews the scenery in the 2005 film, he gulps it down with vodka and asks for seconds. Douglas Hodge's portrayal is a more HotBlooded take; even when he's in a calm and reflective mood, he's positively thrumming with energy and zest for life and its possibilities.
* LiteralMinded: Sometimes, with regards to how his sweets are made -- the whipped cream his factory produces is whipped with ''actual whips''.
* LivingLegend: He's the greatest and most famous candymaker in the world, and his legend only grows after he becomes a recluse yet manages to get his factory up and running again even as no one ever enters or exits it...
* MadScientist: Yes, this trope can be applied to confectionery! This doesn't even get into such wonders as the Great Glass Elevator and (in the sequel) the de-aging and aging formulas.
* NiceHat: Wears a top hat in the novel and '''all''' adaptations. Usually it's a black one, but he has a caramel topper in the 1971 film. (There's no way that can't sound like a euphemism.) That version also has the following dialogue:
-->'''Veruca:''' Who says I can't?
-->'''Mr. Salt:''' The man in the funny hat...
* NightmareFetishist: His calmness and amusement at the awful fates that befall the brats bespeak this trope! See also the boat tunnel in the 1971 version and his tendency to gleefully join in on the Oompa-Loompa songs in the 2013 musical.
* NoSympathy: The tour group learns the hard way that he hasn't much sympathy for those who ignore his warnings and get themselves into trouble (after all, he ''did'' warn them). His SkewedPriorities don't help. This trait is particularly pronounced in the 2013 musical.
* OlderThanTheyLook: Traditionally, he looks middle-aged, but he says outright in the novel and 2013 musical that he actually fits this trope. In the 2005 film, based on the flashbacks he's somewhere around his 40s, but can still qualify to be around 30 or even still in his late 20s -- partially due to Creator/JohnnyDepp appearing to be that age. The 2013 musical suggests that he is ''far'' older than he appears (see CoolOldGuy above).
* OmnidisciplinaryScientist: Especially when one takes the sequel into account, his work suggests he is an expert in at least three fields -- chemistry, engineering, and astrophysics. Of course, he's apparently stumbled into some of this just by throwing things together and seeing what works; the discovery of the substance that he perfected into the fountain-of-youth pill Wonka-Vite was pretty much accidental.
* OutsideContextVillain: He's this to the Vermicious Knids (themselves outside context villains to most of humanity) in the sequel. When they take over the space hotel, they have no idea that one of the visitors knows what they are and what they're vulnerable to, and even has a vehicle that's Knidproof!
* ParentalSubstitute: The 1971 film implies that he'll become a father figure to Charlie (whose father suffered DeathByAdaptation before the story begins). In the opera ''Theatre/TheGoldenTicket'', the situation is much clearer: ''Both'' of Charlie's parents have been AdaptedOut, and after Mike Teavee is shrunk, Grandpa Joe volunteers to stay behind and comfort Mrs. Teavee while Veruca and Charlie head to the next room. Veruca has her father with her, but now all Charlie has serving as a "guardian" figure is Mr. Wonka himself...
* PetTheDog: In the novel, 2005 film, and 2010 opera, during the boat ride he scoops two mugfuls of melted chocolate from the river for Charlie and Grandpa Joe to enjoy, having noticed how thin and bony they look. (In the 2010 opera, this is on top of the '''heavy''' implication that Mr. Wonka [[KingIncognito is also the sweetshop owner]] and thus is responsible for Charlie finding a Golden Ticket in the first place.) Interestingly, both the 1971 and 2013 adaptations leave this bit out, which means Mr. Wonka doesn't get a "''definitely'' a nice guy" moment and his {{Trickster}} nature becomes more pronounced. Only at the end of both, once Charlie proves he's earned the grand prize, does he fully let his inner kindness show.
* ReclusiveArtist: In-universe. The 2013 musical plays up the ''artist'' part of the trope.
* ReedRichardsIsUseless: He can make a meal come out of gum, an ice cream that stays cold and doesn't melt in the sun, build a chocolate palace without a metal framework, can teleport things into TV screens, and has anti-gravity technology - yet he only applies his know-how to candy. This is lampshaded by Mike Teavee in the 2005 film. Then again, considering what happens to Mike, can anyone blame Mr. Wonka for having no desire to apply his teleporting technology to people?
* RenaissanceMan: He's a SupremeChef, a fabulously wealthy businessman, an architect, a BoldExplorer, a GadgeteerGenius, a MadScientist / OmnidisciplinaryScientist, fluent in at least two languages (English and Oompa-Loompish), incredibly eloquent, and able to recite/create poetry on the fly!
* RummageSaleReject: Even back in 1964 when it was written, Mr. Wonka's circus ringmaster / StageMagician-esque outfit was not exactly in step with the times, and then there's the ''colors''. Plum tailcoat, bottle-green trousers, pearly gray gloves, black top hat, etc. See AdaptationDyeJob above for more on this. This does not keep him from being a...
* SharpDressedMan: Eccentric though his outfit looks, it is beautifully tailored and he is extremely well-groomed.
* SkewedPriorities: He definitely cares more about the production and the quality of confectionery than the safety of people. He assures Mrs. Gloop that her son won't be turned into fudge "Because the taste would be terrible"! (In the 1971 version, as he watches Augustus drown in his chocolate river: "My chocolate! My beautiful chocolate!") Granted, he is testing the children, so his concerns for their safety are probably nonexistent. Plus, he talks about the solutions as if they were standard emergency procedures, since they ''do'' have accidents like those from time to time. Truth be told, he's often ''amused'' by what happens to those who disobey him even as he takes steps to ensure they're restored. Worse, since it's likely he knows what these kids' weaknesses are (due to the contest press coverage), that he puts incredible temptations before them is highly suspicious. Does he '''intend''' to get the kids into trouble? All this factors into his status as an InterpretativeCharacter.
* SupremeChef: On a grand scale, having invented all of the confections his factory produces.
* TermsOfEndangerment: He tends to address the Golden Ticket tour group members as "My dear [blank]". He may not be a villain, but he ''is'' a {{Trickster}}, and as the book progresses he uses such sweet talk to "politely" discourage others from questioning him, defuse the parents' anger at him when their bratty children are horrifically imperiled, etc. This tends to be dropped in adaptations, perhaps because it sounds so creepy in practice -- but he ''is'' still prone to sugarcoating his mannerisms to mask his true feelings about his mostly-nasty charges.
* TricksterMentor: The whole point of the Golden Ticket contest and tour is to find a child whom he can train as a successor. The 1971 and 2013 incarnations, in particular, ''love'' speaking in riddles and confusing the tour group.
* VillainWithGoodPublicity / HeroWithBadPublicity: Depending on the AlternativeCharacterInterpretation from version to version.
* WindowsOfTheSoul: The book's introductory description of Mr. Wonka's appearance gives special attention to his blue eyes, noting them as "most marvelously bright. They seemed to be sparkling and twinkling at you all the time. The whole face, in fact, was alight with fun and laughter." In hindsight, this is a clear sign of his merry, mischevious {{Trickster}} nature.
* TheWonka: {{Trope Namer|s}}: An eccentric and successful business owner.

!!In the 1971 film:

-> '''Mr. Salt:''' ''What is this, Wonka, some kind of funhouse?''
-> '''Mr. Wonka:''' (seemingly surprised) ''Why, having fun?''

* BilingualBonus: His random bursts of French and German.
* CasualDangerDialog: He's like this throughout the movie. He reaches his high point when Mike decides to jump into the TV teleporter; Mr. Wonka, having given warnings to the other kids before the factory claims them, attempts to warn Mike in a tone somewhere between [[DeadpanSnarker exhausted and bored]]. You can tell the guy's done caring by this point.
* EstablishingCharacterMoment: See ObfuscatingDisability below.
* FacePalm: Does this during Veruca's IWantSong, as he watches her smash up the golden egg room.
* IAmSong: "Pure Imagination", which has some of the best I Am ''Choreography'' one could want.
* ObfuscatingDisability: He [[LeaveTheCameraRunning walks out limping with a cane]], then sets the cane aside and does a somersault. Gene Wilder wanted to do this as a warning from the first moment that neither the audience nor the characters could completely trust Wonka.
* QuirkyCurls: Due to Creator/GeneWilder's actual hair being tightly-curled and frizzy, Mr. Wonka gets these as a side-effect of the AdaptationDyeJob.
* SongsInTheKeyOfLock: This Wonka has a flute key, and the door to his main chocolate room opens to a tune by Mozart.
* UnreliableExpositor: Yes, ''of course'' "you're going to love" the boat ride...
* WhatTheHellHero: Mr. Wonka lets poor Charlie have it when he reveals that he knew about him taking the Fizzy-Lifting Drinks.

!!In the 2005 film:

->''Everything in this room is eatable. Even I am eatable, but that is called cannibalism, my dear children, and is in fact frowned on in most societies.''

* AdaptationalAngstUpgrade: His [[MommyIssues Daddy Issues]].
* AdaptationalVillainy: Due to both CharacterExaggeration and a NotHisSled twist (see below), Wonka is less likable/charming and generous than in other versions. Luckily, he gets better by the end of the film.
* AdaptationExpansion: Wonka's backstory and his dentist father who hated chocolate. This expansion is for much the the same purpose as the Slugworth subplot in the '71 version, an effort to give the story a more complex ending.
* BadassLongcoat: He is almost always seen wearing a black or red trenchcoat.
* BlatantLies: He denies that the Oompa-Loompas' songs about the mishaps happening to the children were prepared in advance, even though they clearly were.
* BracesOfOrthodonticOverkill: As a child.
* CharacterExaggeration: Not only does Depp exaggerate the oddness and enthusiasm of the original, he also picks up on the not-quite-hidden apathy for the other children and turns it into outright ''dislike''. He's also much more obvious in his {{Magnificent Bastard}}ry, like not opening the gate in the nut sorting room: if you watch closely, he ''finds'' the right key before Veruca goes down the chute, but the gate doesn't open until she's already gone.
* ConspicuousGloves: Downplayed. While Mr. Wonka wears gloves in the novel, that's in service to his outdated RummageSaleReject look. The pale purple gloves the 2005 Wonka wears seem just a bit...off by comparison. [[spoiler: It turns out that the gloves and his tunic-esque shirt are similar to those of Dr. Wilbur Wonka's dentist scrubs. Willy's fashion sense is, unconciously, partially inspired by his father.]]
* DaddyIssues: These are inserted wholesale into Mr. Wonka's character, rather than having any basis in Dahl's original book. It's part of what leads to his coming off as a [[ManChild psychotic man-child]] of a sort.
* DarkAndTroubledPast: See FreudianExcuse.
* DissonantSerenity: He keeps on smiling even as the kids are going through horrifying things right in front of him, with the sole exception of the scene where he runs for cover as Violet turns into a blueberry.
* ExplorerOutfit: He wears the safari variant in the sequence dramatizing his discovery of the Oompa-Loompa village. (This also appears in Joseph Schindelman's illustrations in the original editions of the novel, but not Quentin Blake's in more recent editions.)
* FirstGrayHair: Currently provides the page quote for this trope. Willy Wonka reveals to Charlie that this made him realize he was getting old and needed to find an [[{{Pun}} heir]].
* {{Flashback}} / FlashbackStares: Lampshaded!
--> '''Mr. Wonka:''' ''(in a dazed way)'' I'm sorry, I was having a flashback.
--> '''Mike Teavee's Dad:''' ''(disturbed)'' These flashbacks happen often?
--> '''Mr. Wonka:''' Increasingly... today.
* FreudianExcuse: Okay, he's not ''evil'', but his behavior is partially due to his harsh childhood.
* IAmGreatSong: The puppet show song that the tour group views outside the factory entrance is specifically about how awesome he is. Tellingly, he's supposed to be revealed at the end of the performance, but instead turns out to be watching it with the others!
* InsufferableGenius: Rather than the whimsical GentlemanAndAScholar / GentlemanSnarker of the novel and other adaptations, this Wonka is a socially-awkward braggart -- he's still ''brilliant'', but childishly so.
* ITakeOffenseToThatLastOne: As Charlie is shining Mr. Wonka's shoes after refusing to move to the factory:
-->'''Charlie:''' I met him. I thought he was great at first. Then he didn't turn out that nice. And he has a funny haircut.
-->'''Mr. Wonka:''' ''(throws down the newspaper he's reading)'' I do not!
* JerkWithAHeartOfGold: In this version, this trope doesn't fully surface until the climax.
* LonersAreFreaks: This is the only adaptation to date that regards Willy Wonka in these terms. In other versions, he is certainly isolated and separate from "regular" people, largely by choice and partially owing to his eccentricity, but it's not presented as a bad thing.
* ManChild: In addition to his severe DaddyIssues, he is also this (and again, it doesn't have a real basis in the book). One of the many ingredients Depp named for his Wonka was a "bratty child", which comes through in his performance loud and clear. He's a stubborn, moody, frighteningly careless, easily delighted, self-absorbed braggart, who argues with the rotten kids just below their level, doesn't seem to understand adult behavior and harbors some very silly ideas about science and geography. He presumably ends up best friends with Charlie, who becomes a sort of spiritual mentor to him.
* NoSocialSkills: Though he does have a very good FreudianExcuse.
* NotEvenBotheringWithTheAccent: JohnnyDepp as Willy Wonka, who clearly doesn't have his father Wilbur's British accent. (However, Mrs Wonka never appears and she could have been American.)
* NotHisSled: Mr. Wonka initially [[spoiler:refuses to allow Charlie to take his family to the factory to live with him]], contrasting with the endings of all other versions.
* PerpetualSmiler: He always seems to be cheery and perky, but [[StepfordSmiler this is hinted to be a front to cope with his daddy issues]].
* RagsToRiches: Mr. Wonka's backstory is this, as he ran away from his father and apparently raised himself by bootstraps into his position as chocolate king.
* SelfMadeMan: Unlike in the book, here it is clear that he got no help whatsoever from his own family (see IHaveNoSon in the 2005 page).
* SmugSnake: While Depp's Wonka has his MagnificentBastard side to him, he's played more like this with his [[StepfordSmiler fake smiles]] and mannerisms. He has his own introductory song (sung by puppets) about what a great and brilliant guy he is, and he's so certain that Charlie will abandon his own family to own the chocolate factory that he goes into a depression when Charlie refuses, [[EvilCannotComprehendGood being unable to comprehend the family's importance to him.]]
* [[spoiler: StepfordSmiler]]
* TastesLikeFriendship: In the Oompa-Loompa village.
* WatchOutForThatTree: Mr. Wonka and glass doors. (thud!)

!!In the 2013 stage musical:

->''Let's hope that you're a bit like me''\\
''As you walk through my factory''\\
''For in the end there's quite a prize''\\
''If you can see with more than eyes...''

* AntiHero: He's unnerving in his [[LargeHam hammery]] and won't give a drop of sympathy to those who imperil themselves in his dangerous, temptation-filled world -- [[DeathByAdaptation even if they perish]]! And yet...and yet [[HiddenDepths he's deeply sensitive in all the best ways as well as the worst]], and still capable of amazing generosity to those he feels are worthy. This Wonka is [[Film/{{Excalibur}} a dream to some, a nightmare to others!]] David Greig, who wrote the book of this musical, noted in a Twitter chat that while the novel may have NoAntagonist, "I started to wonder about the dark side of Willy and realised he is a goodie AND a baddie." Director Creator/SamMendes' take is similar: "Is he [[CoolUncle your mischievous favourite uncle]]? Or is he [[{{Satan}} the devil incarnate]]? Is he in control of the Oompa-Loompas? Or are they in control of themselves? You can't work it out."
* CartoonConductor: His "conducting" of the Act Two entr'acte, especially once he starts shouting at the orchestra to play faster after he checks his pocketwatch.
* DispenseWithThePleasantries / HatesSmallTalk: "Strike That, Reverse It" has him focusing more on getting everyone to sign a confusing contract and getting the tour underway than getting to know the members of the group.
* DoingItForTheArt: In-universe. With the exception of the chocolate-mixing waterfall, the entire Chocolate Room is simply an artistic creation of his. His whole strange world is borne of a simple need to create beautiful things. He personally believes that what makes him truly special and brought him to glory is that he was blessed with both a powerful imagination and an unstoppable drive to realize what he sees in his mind's eye and share it with the world...alas, because his artistic medium happens to be candy, that world just sees his creations as things to be mindlessly consumed rather than truly appreciated. (And imagine how he must have felt [[InnocenceLost when rivals started stealing his work]] [[CynicismCatalyst solely to make money]]...)
* FourthWallObserver: He's the only character who's clearly aware of the audience and the theatre itself, narrating the "Creation Overture" prologue and BreakingTheFourthWall on more than one occasion. The Golden Ticket tour group does make their entrance at the top of Act Two by charging through the aisles when he calls for them, but they don't acknowledge the audience -- they're likely just following his lead, not realizing their surroundings.
* HearingVoices: He admits to having a problem with this in "Simply Second Nature"; it would seem to be a side effect of his extremely powerful imagination. However, while it does distress him that he might be mad, he wouldn't want to be "normal" if it meant he'd have to forgo his creativity.
* IAmGreatSong / WelcomingSong: "It Must Be Believed to Be Seen".
* IAmWhatIAm: The point of "Simply Second Nature".
* MadArtist: In addition to a MadScientist. He is a '''relatively''' benign example.
* ManChild: Downplayed. He has an air of authority and elegance, but still has childlike creativity, enthusiasm, wonder, impatience, and -- to a lesser extent -- innocence, rather AmbiguousInnocence at that. (As [[http://www.youtube.com/watch?v=Uti5ewqEeA8 role originator Douglas Hodge sees it]], "he's lost his faith in innocence" over time, disillusioned with/by a cynical adult world.)
* MediumAwareness: He "conducts" the Act Two entr'acte, and [[spoiler: at the end embarks on a new adventure in the ''audience's'' world. During the first curtain call, he's in one of the box seats]].
* MotorMouth: At times. Remember how the 1971 Wonka occasionally mixed up his words and corrected himself with "Strike that, reverse it"? As InternalHomage, "Strike That, Reverse It" is the title and recurring phrase in the PatterSong that opens Act Two. He's too fast a talker even for himself!
* MrImagination: He credits being this as the key to his success in "It Must Be Believed to Be Seen". His amazing creations, his status as a FourthWallObserver, and [[spoiler: his ability to vanish into thin air]] indeed suggest that between his imagination and his intelligence, his mind is a force to be reckoned with.
-->''No magic spells or potions''\\
''Forswear legerdemain''\\
''My kingdom's created from notions''\\
''All swirling inside of my brain''
* NotHisSled: At the end, he makes Charlie his successor ''but'' [[spoiler: Charlie becomes the new owner of the factory ''immediately''. Mr. Wonka disappears to continue his creative work incognito]].
* ObfuscatingDisability: In an InternalHomage variant on the 1971 Wonka's entrance, when he first appears he's dressed in a long black coat and is dreading walking down a small flight of steps -- as he sings with an aged quaver in his voice, "For my eyes and knees/Have grown frail behind this wall". But he decides to try anyway, almost topples over -- and suddenly strikes a pose that [[InstantCostumeChange causes the coat to vanish]], revealing his true outfit...and personality.
* TheProudElite: This goes hand in hand with his SugarAndIcePersonality (see below). The world regards him as a brilliant businessman and chocolatier, and he is indeed ''fiercely'' proud of his achievements, but he wishes he were appreciated for the tender artist he is -- he sees his creativity as what makes him ''truly'' elite.
* SelfMadeMan: The bridge of "It Must Be Believed to Be Seen" suggests this: He was a child living an ordinary life until he put his mind to imagining greater, more beautiful things.
* StaffOfAuthority: His walking stick -- Charlie gets one of his own in the final scene, in addition to a matching NiceHat and suit.
* SugarAndIcePersonality: Much of the time he's frosty towards the tour group -- all business and punctuality, with no sympathy for those who end up destroying themselves through their vices (and despite his warnings). But he is also a sensitive, perceptive artist capable of great warmth and kindness, provided one can understand his quirky way of looking at the world and appreciate the things he creates.
* TallDarkAndSnarky: He's the most elegant version of the character to date, and if Grandma Georgina's comments in "The Amazing Fantastical History of Mr. Willy Wonka" are anything to go by, he even had female admirers in his pre-recluse days.
* WaistcoatOfStyle: An orange one.
* WeekendInventor: The Great Glass Elevator? In this version, Mr. Wonka invented it and put it together ''the morning of the tour''. ("Let's hope that it works" indeed!)

[[folder: Charlie Bucket]]

->'''Played by:'''
-->Peter Ostrum (1971 film)\\
Freddie Highmore (2005 film)\\
Jack Costello (2013 musical's Original London Cast Recording)

The AudienceSurrogate. A boy who lives with his poor but loving family in a shack on the edge of the town that Mr. Wonka's factory is located in, he craves chocolate more than anything else in the world but their straits are so dire that it's only a once-a-year birthday treat for him. Despite his lot in life, he is a good, self-sacrificing soul, and perhaps that's how the MillionToOneChance of his finding the last of the Golden Tickets comes about...

!!In the novels and/or across adaptations:
* AdorablyPrecociousChild: Shades into this in the film adaptations; he does what he can to support the family in both versions, and is a near-PuritySue with his manners and generosity in '05.
* AdvertisedExtra / UselessProtagonist: In the novel, once Charlie arrives at [[AppliedPhlebotinum the factory]], he does ''nothing'' and, therefore, wins the factory. Granted, he spends the first third of the book starving to death while being a really good kid. By the time he gets to the factory, he's got nothing to prove to the readers. But with this trope in mind, adaptations usually tweak the story to give him more to do: He succumbs to a temptation and must make up for it in the 1971 film, [[spoiler: reconciles Mr. Wonka with his father]] in the 2005 film, and is a budding inventor in the 2013 version.
* HairOfGoldHeartOfGold: In the 1971 film and Quentin Blake's illustrations, Charlie is blonde. He is the only kid who isn't spoiled, mean, greedy, stupid, or otherwise unworthy of Willy Wonka's favor, apart from succumbing to temptation once in the 1971 film, and he acknowledges that what he did was wrong and apologises for it.
* TheHero / KidHero: Albeit one who doesn't affect the plot much; his defining trait is his virtuousness, which allows him to avoid temptation in the novel. As noted above, adaptations tend to make him a ''little'' more proactive.
* IncorruptiblePurePureness: In the novel, 2005 film, and 2010 opera, he is distinguished from the four brats by his ability to resist temptation. Other versions present him as fundamentally good, but not to the extent of this trope.
* KidSidekick / TagalongKid: In the sequel, he becomes this to Willy Wonka.
* NiceGuy: Particularly in the 2013 musical. He's as puzzled by Willy Wonka as the rest of the tour group is, but unlike the other four kids (who see Mr. Wonka as a means to an end, nothing more), is unfailingly polite and respectful towards him anyway. In fact, he's polite and respectful towards everyone he meets, no matter how humble they may be.
* PinballProtagonist: He's largely just along for the ride after the opening stretch.
* RagsToRiches: Getting the factory!
* SupportingProtagonist: Once Willy Wonka shows up, that's the character that commands everyone's attention for the remainder of the story.
* TokenGoodTeammate: Of the five kids.
* TrademarkFavoriteFood: ''Chocolate.'' Alas, it is a MundaneLuxury to him (he only gets one bar a year, on his birthday), which makes it painful for him to live so close to Mr. Wonka's mysterious factory.
* TheWatson: In the sequel, he's this and a KidSidekick / TagalongKid rather than a PinballProtagonist; Mr. Wonka himself becomes the protagonist.

!!In the 1971 film
* EarnYourHappyEnding: The (literally) poor kid is faced both with the temptation to try the Fizzy Lifting Drinks, which he succumbs to with nearly-fatal results, and the greater temptation to give Mr. Slugworth the Everlasting Gobstopper, which would net him even greater prizes than the lifetime supply of chocolate. And when he gives in to the former, he learns that the original prize is forfeited! [[spoiler: But he still can't bring himself to betray Mr. Wonka, and in the process wins the greatest prize of all.]]
* KarmaHoudini: While they ''are'' almost killed in the Fizzy Lifting Drink misadventure, he and Grandpa Joe initially seem to get away with drinking it in the first place, without any lasting consequences. But it's subverted: Mr. Wonka knew about it the whole time and is ''[[WhatTheHellHero not happy]]''. [[spoiler: This is enough for Charlie to realize that he did something wrong and lost just as much as the other kids. Giving the Everlasting Gobstopper back to Mr. Wonka is his way of acknowledging his mistake and apologizing for it]].
* MrViceGuy: He is prey to temptation, and along with Grandpa Joe samples the Fizzy Lifting Drinks.
* OneBookAuthor: Peter Ostrum never acted again afterward -- he's now a veterinarian.

!!In the 2010 opera
* ConstantlyCurious: In the opening scene, Mr. Know winds up having to ask "Charlie, why do you ask so many questions?"
* ParentalAbandonment: Owing to his parents being AdaptedOut; no explanation is given for what happened to them, so it's easy to assume they died. Also counts as:
** HeartwarmingOrphan
** RaisedByGrandparents

!!In the 2013 musical
* AscendedFanboy: He wants to find a Golden Ticket not just because (like everyone else) he loves Mr. Wonka's sweets and wants to see just how they're made, but because he's absolutely in awe of the man's amazing accomplishments to the point that he's inspired to brainstorm ideas for sweet inventions of his own, as detailed in his IWantSong.
* BowtiesAreCool: A bowtie is part of his outfit (likely the nicest clothes he has) come the day of the factory tour. During the curtain call, when Charlie comes out dressed in a near-duplicate of Mr. Wonka's suit, one of the few differences between the costumes is that Charlie's has a bowtie rather than a traditional tie.
* CheerfulChild: His MrImagination tendencies help him make the most of his meager lot in life, though he does fall into a blue funk as his hopes of finding a Golden Ticket fade. He's not a case of IncorruptiblePurePureness -- he's sweet and kind, but he isn't above the occasional fib if it lets him hear a favorite story, he's prone to daydreaming, and while he tries to be selfless and obedient, he can't resist spending a bit of dropped money on a bar of chocolate or [[spoiler: daring to look at the forbidden idea notebook of Willy Wonka's]]. So he's not perfect, but to nick the title of his IAmSong (which refers to the discarded-but-still-useable things he finds at the dump), he's "Almost Nearly Perfect", and [[spoiler: that's good enough for Mr. Wonka, who 1) encourages him, while in disguise, to buy the fateful candy bar, and 2) actually ''wants'' him to look at the notebook. It's Charlie's Secret Test -- one not of morals, but of ''creativity'']].
* CollectorOfTheStrange: At the dump, he collects the Wonka Bar wrappers other people drop as a way to compensate for not being able to enjoy the candy itself.
* IAmSong: "Almost Nearly Perfect".
* IWantSong: "A Letter to Mr. Willy Wonka". Most of it details things he'd like Mr. Wonka to invent -- in order to brighten up the lives of his parents and grandparents. He realizes at the end that there ''are'' two things he wants for himself: 1) For Mr. Wonka to deliver said inventions himself so they can all meet him, and 2) one Wonka Bar...to share with him.
* MrImagination: He's prone to daydreaming, but is also more grounded than most examples of this trope, using his imagination to brighten up his life.
* TheRuntAtTheEnd: After the other four Golden Ticket finders make flashy entrances on the red carpet come tour day, the poor boy cuts a shy, small figure by comparison and reporters Jerry and Cherry clearly see him as this -- "Maybe if he's lucky, he'll get a bon-bon" by the end of the tour while the other kids clearly have shots at glory. He and Grandpa Joe are always bringing up the rear; Mr. Wonka asks (during the introductions in "Strike That, Reverse It") "Is least the last to join our cast?" and when they dawdle in the Nut Room after Veruca's demise, they wind up having to ride in an actual bucket being towed by the CoolBoat to get to the Department of the Future as Mr. Wonka notes that the boy has a bad habit of daydreaming. [[spoiler: Mr. Wonka, however, is concealing his actual opinion of the boy all along.]]

[[folder: The Four Bratty Kids in General]]

* AntiRoleModel: All four are repulsive brats who let their vices get the better of them long ago, and it shows in how they treat others.
* ArsonMurderAndJaywalking: The kids' major character flaws: being greedy, being spoiled, being obsessed with TV and... ''chewing gum?'' What? Violet is also bad mannered, and in the 2005 film and 2013 musical hyper-competitive, but the book really focuses on the gum chewing as her main flaw. It's ValuesDissonance: When the book was written, society was a ''lot'' stricter about a ''lot'' of things, chewing gum included (chewing gum is noisy and can be disruptive to other people, but it's usually classrooms that ban it, rather than factories); as the Oompa-Loompa song in the 1971 version puts it, "If you've good manners, you will go far".
** A cut chapter from the book involves a ''sixth'' contestant: Miranda Piker, whose crimes are an inability to have fun and a superior attitude to others, being a teacher's pet and having a headmaster for a father. The two are undone when they decide to put a stop to the making of a candy that will allow students to fake being sick. Dahl cut Miranda out when he realized that there were too many characters. See below for more.
* BeCarefulWhatYouWishFor: Finding the Golden Ticket. Seemingly everybody in the world wants to find one. Veruca and, in the 2005 film and 2013 musical, Mike even get theirs using underhanded methods (using laborers in her father's factory and "hacking" the ticket distribution to find the bar with it or just the ticket outright, respectively), and all five finders are considered "lucky winners". But four of them are subjected to horrible IronicHell punishments, which may or may not be Mr. Wonka's plan all along.
* BlessedWithSuck: Winning the Golden Ticket. You get to be one of only five families that get: 1) to see and explore Mr. Wonka's chocolate factory, 2) a huge supply of chocolate and 3) a shot at a mysterious super-prize, but ''one'' small misstep and you are in for a '''very''' unpleasant experience, possibly with lasting damage.
* CreativeSterility: In ''Theatre/TheGoldenTicket'' and the 2013 stage musical, it's suggested that all four brats have this problem -- they're too preoccupied with consuming/getting things or just becoming famous to actually ''create'' things, or even (in the former) to truly ''dream''.
* DevilInPlainSight: All four, but especially Veruca. The Bucket family, especially the grandparents, is dismayed to learn that each of them is repulsive in their own way, yet they are all indulged by their parents and acclaimed and celebrated for their luck, which isn't even really luck in Veruca's case, by the rest of the world. The four kids get a ''very'' rude awakening to their own faults once they're in the factory, because -- while he may not show it at first -- Willy Wonka, to say nothing of his Oompa-Loompas, ''does'' recognize them for who they are and has NoSympathy for what happens to them when they give in to their vices and meet dreadful fates.
* DwindlingParty: In the book and most adaptations, the kids all survive, but are eliminated from the tour/secret competition one by one. At the end of the book it is revealed that the "winner" is defined as the child whom Mr. Wonka likes best, and Charlie -- the only one who didn't have a flaw that resulted in said elimination -- is that kid. In the 2013 stage musical, this trope is played straight, with three children and one adult getting killed off, though, ''if'' they are lucky, they'll be subject to an offstage DisneyDeath.
* FamedInStory: In the 2013 musical, Violet is this for sure, even having her own TV show. Augustus Gloop is also an eating contest champion in this version, and Veruca is the daughter of a billionaire.
* FearlessFool: All of them! Augustus drinks from the chocolate river despite warnings and the fact that he ''can't even swim'', Violet chews experimental gum despite warnings that it wasn't "quite right yet", Veruca tries to steal a trained, dangerous squirrel, and Mike sends himself through a clearly unsafe ''teleporter''.
* FelonyMisdemeanor: All the bratty kids (yes, even Veruca) but ''especially'' Violet whose "crime" in the book consists solely of chewing gum. In the book this is lampshaded when Veruca's father comments that yes, his daughter is bratty, but this doesn't justify her ''burning''.
* FiveManBand: Once you add Charlie Bucket, and acknowledge that the other four are their respective tropes gone bad...
** TheHero and TokenGoodTeammate: Charlie.
** TheLancer: Violet
** TheSmartGuy: Mike
** TheBigGuy: Augustus
** TheChick: Veruca
* [[FourTemperamentEnsemble Five Temperament Ensemble]]: In the 2005 version.
** Charlie = Phlegmatic
** Violet = Choleric
** Mike = Melancholic
** Augustus = Leukine
** Veruca = Sanguine
* GenreBlindness: All the kids, but especially Mike and Violet, who really should know better.
* HateSink: Not one of them has a redeeming trait to go with their brattiness, and while they aren't actively working against other characters, the reader is meant to feel great satisfaction as they meet poetically-appropriate fates in the factory. Their obnoxiousness is often heightened in adaptations to counter claims of DisproportionateRetribution.
* TheHedonist: All any of them care about are seeking their own pleasure and fame.
* HumiliationConga: All four kids go through this, particularly in the 2005 film and 2013 musical, in which most if not all of the kids have their personal songs sung in front of them (though they mostly don't seem to be paying attention). One by one: Augustus falls into a chocolate river in front of everyone, gets sucked up a glass tube and sticks, goes through who-knows-what in the Fudge Room, then exits the factory thin as a straw and/or covered in chocolate. Violet swells up and is rolled around, and ends up permanently blue. Veruca gets covered in trash. Mike is shrunk, then stretched to ridiculous proportions. All of them exit, in some demeaning fashion, filmed and being watched by presumably the ''whole world''.
** The 1971 adaptation doesn't even hint to the children getting out at all, though Wonka does assure Charlie they'll be fine.
** In the 2013 stage musical, ''DeathByAdaptation'' applies to the first three kids. (''If'' they're lucky, they'll be subject to an offstage DisneyDeath.)
* IronicHell: The bratty kids' punishments.
* KidsAreCruel: In the book, the bad kids aren't really ''mean'' at all, but adaptations use this to varying extents:
** In the 1971 film, Veruca seems to hate Violet, shoving her around for no real reason. [[WordOfGod According to the DVD commentary]], Julie and Denise fought regularly for the attention of Peter, who they both had a crush on. Each would sneak jabs at each other while the camera was rolling as a result of the tension, which was [[ThrowItIn kept in]].
** There's a clearer mutual dislike in the 2005 film, and Veruca's schadenfreude at Violet turning into a blueberry. This is likely because both girls (Veruca due to being spoiled and Violet due to being a competitive perfectionist) feel a need to be the center of attention, and don't like sharing the limelight with one another. Also, Violet and Augustus pick on Charlie. Again, this is probably due to Violet's competitiveness, but Augustus just randomly mocks him. He said nothing to him in the book.
** In ''Theatre/TheGoldenTicket'', Veruca is subjected to AdaptationalVillainy; she agrees to be a spy and videotape the tour after she gets her ticket. She also says "Let's face it, who's going to miss Mikey Teavee?" after he's shrunk...''in front of his terrified mother''. Violet picks on Augustus with regards to his weight when they're both interviewed, and thinks he ''deserves'' his karmic fate in the pipes. And both Mike and Veruca look down on Charlie.
** Mike is an outright EnfantTerrible in the 2013 stage musical, and Veruca's bossier than ever.
* LaserGuidedKarma: Happens to all the children, whose misfortunes -- or, in Charlie's case, good fortune -- are a direct result of their personality and actions.
* LostInImitation: The four kids' home countries aren't specified in the novel. The 1971 film identifies them as, in order of appearance, German, English, and (for both Violet and Mike) American, and several subsequent adaptations, such as the 2005 film and 2013 musical, follow suit -- though specific details such as hometowns vary from version to version. This can make it surprising to listen to audiobook versions and hear, say, an American-accented Veruca Salt (2002, as read by Eric Idle) or a Mike Teavee who sounds like a British LowerClassLout in the making (2013, as read by Douglas Hodge).
* SpoiledBrat: All four. Augustus' parents feed him pounds of chocolate, Violet's parents indulge all her obnoxious habits, Veruca's parents get her anything she wants, and Mike Teevee's parents actually encourage his television watching because it means they won't have to babysit him.
* TooDumbToLive: Kind of in the 1971 film.
* TookALevelInJerkass: In the 2005 film.
* VictimizedBystander: The naughty children who fall victim to events in the factory survive in most versions, but with "reminders" of their misbehavior. Augustus is thin as a rail from being squeezed through the pipes, Violet is purple, Veruca is covered in garbage, and Mike is a 10-foot giant (the end result of being put through a taffy puller to de-shrink him).

[[folder: Augustus Gloop]]

->'''Played by:'''
-->Michael Bollner (1971 film)\\
Philip Wiegratz (2005 film)\\
Jenson Steele (2013 musical's Original London Cast Recording)

This obese boy, whose "hobby" is eating, is the first Golden Ticket finder.

* AllTakeandNoGive: The Oompa-Loompas' justification for disposing of him in the novel and 2013 musical. To quote the former:
-->"However long this pig might live
-->We're positive he'd never give
-->Even the smallest bit of fun
-->Or happiness to anyone."
* AnimalMotifs: Pigs, in all versions. His character description in the book is "a fat pig who would eat anything within reach or bite." Promotional material for the 2005 film showed pigs around him, as well. His family also runs a butchery in the 2005 film, driving the point home further with large sacks of meat hanging around him. In the 2013 stage musical, they even ''raise'' pigs, and Augustus proudly declares in song that "I eat them limb from limb"!
* BigEater: And [[FatAndProud proud of it]] in the 2010 opera and 2013 musical!
* TheBigGuy
* TheDitz: Augustus doesn't seem to have much personality ''to'' show, and it's implied his mother has babied him enough to make him completely "infantile." His only action is the supremely idiotic one of trying to drink from the river and falling in. Some adaptations give him moments of nastiness to go along with this.
* FatBastard: Especially in the 2005 version. He offers his chocolate bar to Charlie and then ''yanks it away'', saying, "You want some chocolate? Then you should have brought some," before giving the child-equivalent of an EvilLaugh. Presumably he knows that Charlie is starving. By contrast, in the 1971 version he's a much nicer boy, and it appears his only fault is his gluttony.
** While it's pretty disgusting to put unwashed hands in chocolate meant for worldly consumption (especially when repeatedly told not to ''for precisely this reason''), it's even worse in the book as Augustus is mentioned to have a nasty cold, which is now being spread through everything. Ew.
* FatComicRelief
* FatSlob: Whereas the 1971 version had decent table manners, the 2005 scene in the Chocolate Room is made genuinely unpleasant as Augustus stomps around eating everything, the area around his mouth becoming quite colorful in the process. The 2013 incarnation tends to introduce himself with a good belch, if he isn't too busy eating something or other.
* {{Gasshole}}: As mentioned above, in the 2013 musical. He even releases some flatulence in the pipe, which propels him further toward his doom.
* IAmSong: In tandem with his parents, "More of Him to Love" in the 2013 musical.
* MommasBoy: Very much so, especially in the 2013 musical.
* ObsessedWithFood: It's his hobby!
* {{Oktoberfest}}: During the 1971 scene where we first meet Augustus Gloop. In the 2005 film, he is from *ahem* Düsseldorf, which TheOtherWiki calls the center of one of Europe's most populated metropolitan areas. The 2013 stage version goes with Bavaria instead and also counts as YodelLand.
* OutOfFocus: He barely speaks in the 1971 film, mainly because the actor spoke barely any English.
* ShelteredAristocrat: How rich his family is is debatable, but Augustus is so sheltered that he doesn't even know how to swim. This bites him in the ass ''hard'' when he nearly drowns in the Chocolate River and certainly can't escape the pipe.
* TooDumbToLive: Especially in the 2005 film. Seriously, don't drink out of the chocolate river on a ''ledge''!
* VillainousGlutton: Though how ''villainous'' he is depends on the adaptation.
* WeHardlyKnewYe: The first winner to "leave" the tour in all versions.

[[folder: Veruca Salt]]

->'''Played by:'''
-->Julie Dawn Cole (1971 film)\\
Julia Winter (2005 film)\\
Tia Noakes (2013 musical's Original London Cast Recording)

Ticket finder number two is a spoiled little rich girl who gets ''everything'' she wants. Notably, she didn't find the ticket on her own -- rather, her father (who runs a peanut factory) had his employees "shell" thousands of Wonka Bars until one of them found a ticket.

* AdaptationalVillainy: In the opera ''Theatre/TheGoldenTicket'', after she gets her ticket she agrees to a deal with a television host: With her father's help, she'll secretly film the interior of Mr. Wonka's factory; this makes her a spy as well as a greedy brat. Veruca also gets the most stage time of the brats in this version, explicitly being portrayed as a ruthless {{Foil}} to selfless Charlie Bucket. With this in mind, while in all other versions she is the third brat to be eliminated from the tour, here she's the last to go.
* AllGirlsLikePonies: In the 2005 film, the very first thing she says after she receives her Golden Ticket is "Daddy, I want a pony."
* AllTakeAndNoGive: In the 1971 film, 2010 opera, and 2013 musical, [[SpoiledBrat Veruca]] to her [[ExtremeDoormat dad]].
* BabyTalk: In the 2013 musical, she unsuccessfully tries this on Mr. Wonka to wheedle a "cwootsie wootsie squiwwuw" from him in the Nut Room.
* ABirthdayNotABreak: A bit inverted: While the scene with Julie Dawn Cole's character Veruca Salt and her "demise" after her IWantSong was filmed on October 26, 1970, the actress realized in real life that the date on which it was shot was actually her 13th birthday and no one remembered it and that Denise Nickerson would be Veruca's singing voice according to the DVD commentary.
* BitchInSheepsClothing: She constantly tries to appear adorable, only to throw a tantrum once in a while. This is particularly pronounced in the 2013 musical.
* BlondesAreEvil: In ''The Golden Ticket''.
* BrattyHalfPint: When she's mad.
* CoveredInGunge: Garbage, to be exact, once she and her parents go down the Nut Room's chute.
* DaddysGirl: Mr. Salt is the primary pamperer between her two parents. How much she loves him '''back''' varies from version to version. Adaptations ''always'' render Mrs. Salt DemotedToExtra or AdaptedOut, so this trope is played up further.
* DeadpanSnarker: She gets her moments in the 2005 film.
-->'''Violet's Mother:''' I can't have a blueberry for a daughter! [[SkewedPriorities How is she supposed to]] ''[[SkewedPriorities compete?]]''
-->'''Veruca Salt:''' [[BrutalHonesty You could put her in]] [[SugarWiki/FunnyMoments a county fair.]]
* DeliberatelyCuteChild: In the 2005 film and 2013 musical, she attempts to be this for Mr. Wonka. He isn't fooled for a second.
* DiseasedName: A verucca is a plantar wart. This trope is lampshaded in-story by Mr. Wonka; in the 2013 musical she tries to counteract his observation with "The wart has two ''C''s, I've got one." It doesn't work because he "misinterprets" this statement to mean she has one wart...
* EnfantTerrible: Particularly in the ''The Golden Ticket'', in which she never even tries to be a BitchInSheepsClothing.
* FurAndLoathing: It's fake in the 2005 film, despite the fact that the character could easily have a real one. The 2013 musical reveals that her wrap is "baby seal that's clubbed and tickled pink"!
* HollowSoundingHead: Unusually it is an actual plot point, rather than just a brief gag, in the novel and most adaptations.
* HollywoodDressCode: Veruca is specifically mentioned to have a mink coat in the book. This marked her as a RichBitch even [[FurAndLoathing before wearing fur was wrong]].
* IAmSong: With her father, "When Veruca Says" in the 2013 musical. (One could also call it a [[IWantSong She Wants Song]].)
* IWantSong: In the 1971 film, Veruca has [[http://www.youtube.com/watch?v=TRTkCHE1sS4 "I Want It Now"]], appropriately enough, which crosses this over with VillainSong. In fact, she's the only one of the bad kids to get her own song.
-->''I want a feast!\\
I want a'' bean ''feast!\\
Cream buns and doughnuts and fruitcake with no nuts so good you could go nuts. / No, '''now!'''\\
I want a ball! I want a party!\\
Pink macaroons and a million balloons and performing baboons and / Give it to me / '''Now!'''''
* ItsAllAboutMe: She's completely self-absorbed and makes those around her absolutely miserable when she doesn't get what she wants ''right away''.
* KickTheDog: In the 2005 film adaptation, after Violet turns into a blueberry, she suggests to her mother that she can be put in a county fair to continue competing.
* MeaningfulName: "Verruca" is the scientific latin name for [[http://en.wikipedia.org/wiki/Wart warts.]] {{Lampshade|Hanging}}d by Mr. Wonka.
* PinkMeansFeminine: In the 2013 version, specifically referencing her love of ballet.
* PrettyInMink: Although Veruca has furs because she's spoiled, Julie Dawn Cole actually wore a custom-made little mink coat made for the part.
* RegalRinglets: In the 2005 film.
* RichBitch: Her family's wealth helped make her the SpoiledBrat she is today, and though a child she's as snobby, rude, well-dressed, and entitled as any adult example of this trope. This is played up in ''The Golden Ticket'', in which she is played by an adult actress.
* SmugSnake: She has this attitude in the 2005 version, especially where Violet's fate is concerned.
* SpoiledBrat: As noted above, all the kids are this to some extent, but she's the worst by far and the Oompa-Loompa song that sends her off is about why.
* TomboyAndGirlyGirl: The girly girl to Violet's tomboy in the 2005 film.

[[folder: Violet Beauregarde]]

->'''Played by:'''
-->Denise Nickerson (1971 film)\\
Creator/AnnaSophiaRobb (2005 film)\\
Jade Johnson (2013 musical's Original London Cast Recording)

The third Golden Ticket winner is a world-champion gum chewer who is both prideful and rude.

'''In the book'''
* BalefulPolymorph: Her karmic punishment is a transformation into a giant blueberry! In the 2005 film her mom's first concern is that she won't be able "to compete". In the 2013 musical her father has similar concerns ("I can't have a blueberry on the cover of ''Vogue''!") but quickly thinks of other moneymaking opportunities for her in her new form...and forgets that she's in real danger.
* CompetitionFreak: Besides her pride in becoming a record-holding gum chewer, she became involved in the Golden Ticket contest for the glory she'd get if she found a ticket rather than out of a desire for the actual prize, though she's quite happy to know that said prize will include gum! In the 2005 film, this becomes her defining trait, and it is also played up in the 2013 musical ("I may love chewing gum/But I like winning even more"), owing to ValuesDissonance over her gum-chewing habit being portrayed as a vice equivalent to those of the other brats.
* TheDitz: Of the kids the audience gets to know at length (Augustus being a case of WeHardlyKnewYe), she is the dumbest. This is downplayed in the 1971 film and eliminated in the 2005 film, but brought back in ''Theatre/TheGoldenTicket'' and the 2013 stage musical, in which she's effectively a BrainlessBeauty in the making.
* MeaningfulName: ''Beauregarde'' is French for "good/high regard", which she clearly holds herself in. And her fate will turn her ''very'' violet, indeed.
* MotorMouth: Taken to ridiculous levels in the 1971 film -- and ''further still'' in the 2002 unabridged audiobook (not surprising, as the reader is [[Creator/MontyPython Eric Idle]]). In the 2013 musical, it turns out that her chewing skill sprang up from her mom's efforts to keep her quiet, and one of the requirements to play her is that she can ''rap''.
* NotQuiteBackToNormal: She is changed back from being a blueberry, but remains permanently purple-skinned. In the 2005 film, her "recovery" also leaves her whole body absurdly flexible. In the 2013 musical, after she ''explodes'' in a shower of glitter as a result of the transformation, Mr. Wonka has her swept out and away to be restored, but with no guarantee that the (offstage) DisneyDeath won't result in this trope.
* OralFixation: She loves chewing gum so much that she only takes breaks at mealtime and bedtime, and even then, that little piece of gum is never far away.
* PokeThePoodle: Unlike the other brats she is never ''mean'' to anybody, though she admits that she used to switch her gum once a day and leave the previous wad on an elevator button; she was highly amused by the reactions of adults when they inevitably got it on their fingers. ("You get the best results with women who have expensive gloves on.")
* TooDumbToLive: Really, popping a piece of still-experimental gum in your mouth straightaway? In fact, in the book and 1971 film her parent(s) initially warn her not to do anything stupid...but in those and other versions, as soon as she starts to chew and declares that it works just as Mr. Wonka says, they ''cheer her on'', proud that she's the first person ever to have a chewing gum meal. Never mind that Mr. Wonka continues to demand she spit it out before she hits dessert...
* TrademarkFavoriteFood: Gum!

'''In the 1971 film'''
* BookEnds: The DVD Commentary begins and ends with Denise Nickerson (Violet) asking for gum.
* BrattyHalfPint: She tends to snap at others (her mom, Veruca) when she gets annoyed with them.
* CurtainsMatchTheWindow: Brown eyes and long chestnut hair. In the novel, she's said to have short reddish hair. The only adaptation to stick with red hair is ''The Golden Ticket'', and even then it's long enough to be in pigtails.
* HypocriticalHumor: "Spitting is a dirty habit." As she's picking her nose!
-->'''Wonka:''' I know a worse one.
* NiceHat: She has a little red one.

'''In the 2005 film'''
* ActionGirl
* AdaptationalBadass
* AdaptationDyeJob: Blonde.
* CursedWithAwesome: At the end, she is now (arguably) permanently blue, but with a body that can stretch like rubber. Mr. Wonka and Violet's mother are the ones who view it negatively; Violet herself reckons (and rightfully so!) that this [[CoolAndUnusualPunishment "punishment"]] is [[RuleOfCool made of win]].
-->'''Violet''': Look, mother, I'm much more flexible now!
-->'''Violet's Mother''': Yes, but you're ''blue''.
* CuteBruiser
* GoGetterGirl: She's fixated on triumphing in any competition that comes her way, resulting in a rather serious, all-business attitude for her age.
* GlorySeeker
* {{Shorttank}}
* TomboyAndGirlyGirl: She's the tomboy to Violet's girly girl.
* {{Tykebomb}}
* YouGoGirl

'''In the 2010 opera'''
* DaddysGirl: Unlike Veruca Salt, she has a healthy relationship with her dad. Her Golden Ticket find came about when she was willing to break her perpetual diet and have just one bite of chocolate at his urging. ("So I said, 'Okay, Popsy-poo...I think I'll do it just for you.") Later, he stays with her while she's being de-juiced, and the last we hear of her as the scene changes is her crying out for him as the process begins.
* GirlishPigtails: As with the other brats in this adaptation, Violet is played by an adult rather than an actual child, so having these is helpful in making her look younger.
* KidsAreCruel: Constantly picks on Augustus's weight to the point of saying he deserves his karmic fate just for being fat!
* WeightWoe: She's obsessed with being thin, making her a {{Foil}} to FatAndProud Augustus Gloop. This is why she's always chewing gum -- it substitutes for actual ''eating''.

'''In the 2013 stage musical'''
* BoastfulRap / IAmSong: "The Double Bubble Duchess".
* BrattyHalfPint: Owing to her stardom-inflated ego.
* DaddysGirl: She and her dad love each other -- and feed each other's egos to boot.
* RaceLift: She and her father are black.
* ShamelessSelfPromoter / SmallNameBigEgo: With her father's help she has parlayed her "talent" into a full-fledged career in the entertainment industry, as he explains to Wonka: "She's got her own TV show, line of perfume, and we are opening boutiques all over the world." Pride is definitely her primary vice.

[[folder: Mike Teavee]]

->'''Played by:'''
-->Paris Themmen (1971 film)\\
Jordan Paul Fry (2005 film)\\
Jay Heyman (2013 musical's Original London Cast Recording)

The fourth Golden Ticket finder's favorite activity is watching television in the novel and 1971 film. Because TechnologyMarchesOn, his interests are expanded to include all forms of potentially mind-rotting electronic media in later adaptations.

'''In the book and 1971 film'''
* BrattyHalfPint: His EstablishingCharacterMoment in the novel and 1971 film is his telling off the reporters who want to interview him because he's busy watching television. During the tour, he is prone to incredulous and/or rude comments and questions about Mr. Wonka's creations. Tellingly, Mr. Wonka becomes subtly, progressively more annoyed by them, hence his habit of brushing them off with claims that the boy's mumbling.
* FiringInTheAirALot: A kid-friendly version -- Mike has no less than eighteen toy pistols on his person at all times in the book, and while watching action shows likes to fire them in the air.
* IncredibleShrinkingMan: He winds up just inches high when he tries out the Television Chocolate setup on himself.
* JerkassHasAPoint: When Mr. Wonka reflects on Violet's fate, saying that her chewing gum habit was a nasty one, Mike asks him why he manufactures gum if he hates it so much.
* MeaningfulName / PunnyName: One of the most obvious ever!
* SkewedPriorities: He's absolutely fine with being reduced to an inch tall in the book because not only has he become the first person to be sent by television, he can still watch TV!

'''In the 2005 film'''
* AdaptationalIntelligence: He is upgraded from merely a bratty TV obsessed kid into a jaded InsufferableGenius, accounting for most of the tropes below.
* AdaptationalVillainy: Downplayed.
* AscendedExtra: Mike Teevee is more prominent here than in the 1971 film, and more antagonistic.
* {{Bowdlerise}}: After explaining how he got his ticket, Mike says that "even a retard could do it." The term "retard" is considered to be a slur, so on British TV it is changed to "even an idiot could do it", and Creator/ABCFamily omits it.
* ComicallyMissingThePoint: While explaining how he got his ticket. He apparently deduced it from so many facts, then found out what store the ticket would be in. When asked about how the chocolate bar he bought tasted, he says...
--> '''Mike''': I don't know. I hate chocolate.
* TheComicallySerious: He can't appreciate the amazing WorldOfChaos that is Mr. Wonka's factory and would rather point out how everything shouldn't be able to work/exist -- even when zapped by the shrink ray.
* TheComplainerIsAlwaysWrong: He doesn't really do anything but snark, and the questions he asks and things he points out ''are'' usually justified, yet at least in the TV room everyone acts like he's [[FelonyMisdemeanor completely wrong]] and that he deserved his fate. Then again, maybe he did; he also violently tosses aside two Oompa-Loompas in his charge towards the controls, forcing others to scatter for safety instead of trying to stop him.
* CreativeSterility: What seems to be Mike's problem, in addition to [[NewMediaAreEvil a video-game-induced violent streak]]: he's so jaded by TV and videogames and so focused on facts that he's completely unimpressed by Mr. Wonka's factory.
* DeadpanSnarker: As noted above, he doesn't do much else besides snark!
* EeriePaleSkinnedBrunette
* {{Foil}}: He's this to Charlie Bucket, who hasn't lost his sense of wonder and can appreciate the marvels of the factory.
* InsufferableGenius: Interestingly, Mr. Wonka is also this trope in this adaptation, but as the two characters are brilliant in very different ways and have opposing worldviews, they're in conflict with each other.
* JerkassHasAPoint: Before he throws himself out of the contest, he points out that [[ReedRichardsIsUseless Mr. Wonka has invented a]] ''[[ReedRichardsIsUseless teleporter]]'', [[ReedRichardsIsUseless but doesn't seem to see any use for it besides delivering candy bars.]] Mr. Wonka has a valid reason for this, however...
* PaperPeople: After he's put through the taffy-puller, he's not only extremely tall but almost paper-thin as a result. (In the novel Mr. Wonka prescribes the boy Supervitamin Candy to fatten him up once he's stretched, so this trope is exclusive to the film.)
* RomanticismVersusEnlightenment: Prefers Enlightenment and will have none of Mr. Wonka's messed-up SugarBowl.

'''In the 2013 stage musical'''
* AdaptationalIntelligence: Much like his 2005 counterpart, he's a whiz with computers and actually goes that version of the character one better in that...
* TheCracker: ...By hacking Mr. Wonka's computers, he got a Golden Ticket ''without having to buy a Wonka Bar at all!'' (Mr. Wonka isn't happy about this, but he does ask him to explain how he did it in "Strike That, Reverse It"!)
* EnfantTerrible: The Teavees let electronic media babysit him because, despite all their best efforts, they can't keep him from getting into trouble if he isn't glued to a screen of some sort. Said trouble includes...
** GoodSmokingEvilSmoking: ...smoking two packs of cigarettes a day (this is ''down'' from what he was smoking before), and...
** TroublingUnchildlikeBehavior: ...setting a cat on fire, chloroforming a nurse, and stealing a German tank!
* GenreSavvy: By experience, but ultimately subverted when he encounters the Television-Chocolate setup and forgets what happened to the other brats who succumbed to temptations.
* IAmSong: With his mother, "It's Teavee Time" (his part also overlaps with VillainSong).

[[folder: Grandpa Joe and the Rest of the Bucket Family]]

!!Grandpa Joe

->'''Played by:'''
-->Jack Albertson (1971 film)\\
David Kelly (2005 film)\\
Nigel Planer (2013 musical's Original London Cast Recording)

* AscendedExtra: Usually he's just sort of there along with Charlie, though he also handles a lot of exposition early on. In the 2005 film he's a former employee of Mr. Wonka's, and in ''Theatre/TheGoldenTicket'' is not bedridden and seems to be the one who supports (to however small extent) the rest of the family, as in that version Charlie's parents are absent. By way of screen/stage time, this character is ''always'' the secondary adult lead in adaptations.
* CoolOldGuy: Downplayed in most versions, but he's certainly fun to be with. Definitely this in the 1971 film, owing to his DeadpanSnarker tendencies.
* DeadpanSnarker: In the 1971 film. "If [Veruca's] a lady, then I'm a Vermicious Knid!"
* DotingGrandparent: All of Charlie's grandparents love him dearly, but Grandpa Joe isn't just a relative, but a true friend. He's a vibrant storyteller who knows all the legends that swirl around Willy Wonka, and is willing to sacrifice what little money he's saved up to get Charlie a Wonka Bar in hopes of the boy finding a Golden Ticket. When Charlie finally finds one, he's so overjoyed that he gets out of bed for the first time in decades and volunteers to accompany the boy to the factory.
* MrExposition: He delivers most of the backstory of Wonka and the factory in the opening stretch of the novel and most adaptations.
* TheMunchausen: In the 2013 musical, a RunningGag is his tendency to tell [[TallTale tall tales]] about his past: he claims to have fought with the Light Brigade, travelled with Scott of the Antarctic, ran a four-minute mile in the 1948 Olympics, etc. (It's not clear if he believes any of this himself!)
* OlderSidekick: All versions.
* SidekickSong
** "I've Got a Golden Ticket" in the 1971 film.
** "Don'cha Pinch Me Charlie" in the 2013 musical.
* TemptingFate: In the Fizzy Lifting Drink room: "A swallow won't hurt us!" in the 1971 film.
* TookALevelInKindness: In the 2005 film.

!!Charlie's parents and other grandparents
* AdaptedOut: Mr. Bucket in the 1971 film and 2010 opera; the latter also loses ''Mrs.'' Bucket.
* {{Cloudcuckoolander}}: Grandma Georgina in the 2005 film. Her EstablishingCharacterMoment has her adding to the other characters' conversation about the factory the following: "I love grapes."
* ChewToy: Grandma Georgina in ''Literature/CharlieAndTheGreatGlassElevator''.
* TheCynic: Grandpa George in the 2005 film and 2013 stage musical, as he's the one who most often brings up the fact that Charlie really has no chance of finding a ticket. Ultimately inverted in the former when he's the one who gives an idealistic speech to persuade Charlie to use the Golden Ticket, rather than sell it for cash.
* DeathByAdaptation: Mr. Bucket in the 1971 film.
* DirtyOldWoman: Grandma Georgina in the 2013 musical -- as the grandparents recount "The Amazing Fantastical History of Mr. Willy Wonka", she twice praises the man for his ''attractiveness''. According to her, he "[h]as a sex appeal what makes me feel young!" and "Whips a swirl that makes a girl go wild".
* DisappearedDad: Charlie's dad died sometime before the story starts in the 1971 film.
* {{Foil}}: In the 2013 stage musical, cynical Grandpa George is this to fun-loving Grandpa Joe, and demure and sweet Grandma Josephine is this to feisty DirtyOldWoman Grandma Georgina. (Nicely summed up by which section of the newspaper each reads first: Joe likes the cartoons, George the obituaries, Josephine the society pages, and Georgina the horseracing news.)
** In ''Literature/CharlieAndTheGreatGlassElevator'', bad-tempered and snarky ChewToy Grandma Georgina is this to the upbeat, always-in-control (but even snarkier) Willy Wonka.
* GrumpyOldMan: Grandpa George, the better to be a {{Foil}} to Grandpa Joe.
* HappilyMarried: Charlie's parents ([[DisappearedDad except for]] the 1971 film [[AdaptedOut and]] ''The Golden Ticket'') and both sets of his grandparents. The fact that he has a loving family makes him contrast with the bratty, dysfunctional rich kids even more. Charlie's parents get a duet in the 2013 stage musical, "If Your Mother Were Here", that makes this even clearer: They're both so busy working or looking for work that they don't get to spend much time together, but they both love each other and Charlie deeply, the essence of GoodParents.
* LivingProp: In the 1971 film, Grandpa George and Grandma Georgina have no lines and hardly contribute to the plot. Grandma Josephine doesn't fare much better, but at least she gets 2 or 3 lines in. None of their actors are credited. They get a lot more to do in both the 2005 film and 2013 musical.
* MrExposition: As part of their expanded roles, the other grandparents help Grandpa Joe deliver the backstory of Mr. Wonka's factory in the 2013 musical.
* ParentalLoveSong
** "Cheer Up Charlie" for Mrs. Bucket in the 1971 film.
** "If Your Mother Were Here" for both parents in the 2013 musical.

[[folder: The Naughty Kids' Parents]]

* AdaptationalVillainy: Veruca's dad goes along with the plan to spy/videotape the factory in ''Theatre/TheGoldenTicket''. It doesn't help that in this specific version, he runs a ''candy'' factory rather than simply a nut factory. Does he have an ulterior motive in agreeing to Candy Mallow's offer?
* AdultFear: Seeing your children go through terrifying accidents or transformations. Topped off with this gem from the 1971 version, when Mike Teavee is shrunk.
-->'''Mrs. Teevee''': Uh, T-T-Taffy? Wh-What's he saying? \\
''[Oompa Loompa whispers to Wonka]''\\
'''Willy Wonka''': No, no. I won't hold you responsible.\\
[Mrs. Teavee suddenly passes out]
* AristocratsAreEvil: Given that he's subjected to AdaptationalVillainy, it's telling that in ''The Golden Ticket'' Veruca's dad is known as Lord Salt.
* BadLiar: Mrs. Teavee in the 2013 musical. She insists that her son is just a little high-strung rather than an EnfantTerrible, but just running down what he's already done proves he isn't (not to mention that his behavior throughout constantly contradicts her). She also claims to Mr. Wonka that it's "just allegations" that Teavee cheated to find his ticket, and that the flask in her purse contains "homemade lemonade".
* BeehiveHairdo: Augustus' mother in the 2005 film.
* BigEater: Augustus' father in the 1971 film.
** To the point that, during the interview after Augustus finds his ticket, the man eats the microphone.
* BilingualBonus: There's a bicultural version in the 1971 film. When Mr. Beauregarde asks Mr. Salt what business he's in, he replies "Nuts." To a Brit this may seem like a very straightforward answer, but in the US it's the equivalent of "Get stuffed."
* ComicallyMissingThePoint: The 1971 film's Mr. Salt just laughs when Veruca falls down the garbage chute and Mr. Wonka says it leads to the furnace, but jumps in to rescue her when Mr. Wonka speculates that she ''could'' just be stuck inside the chute.
* CreativeSterility: In the 2013 musical. When faced with the wonder that is the Chocolate Room, Mr. Salt thinks it's almost completely pointless (he grants that "the waterfall makes sense", as it doubles as a chocolate mixer) because "it isn't for anything and it doesn't make money". The other brats' guardians aren't much better: Mrs. Gloop thinks "It's a little cupboard of treats for a midnight feast", Mr. Beauregarde thinks it's a set for photo shoots, and Mrs. Teavee thinks "It's therapy." After all, [[DoingItForTheArt why]] would anyone create something so elaborate without a "purpose" in mind?
* DemotedToExtra: Typically, adaptations (including both movies and the 2013 stage musical) have the kids allowed to bring ''one'' adult with them rather than two, so one parent for each bratty kid gets demoted, if not AdaptedOut. Generally, Mr. Gloop, Mrs. Salt, Mrs. Beauregarde, and Mr. Teavee are the demoted characters.
* DotingParent: All of them, to ExtremeDoormat levels or worse (MyBelovedSmother, StageMom, etc.). This is a primary reason their children are so bratty. By and large they aren't embarrassed by this devotion but rather ''encouraged'' by it.
* ExtremeDoormat: The bratty kids' parents in the book, and especially Veruca's father in the films and stage musical (though the ending of the 2005 film subverts this).
* ExtremeOmnivore: Augustus' father eats a ''microphone'' in the 1971 film.
* FatAndProud: The Gloops in the 2013 stage musical.
* FatIdiot: Augustus' father, in the book. He hesitates to jump into the chocolate river to save Augustus because he's wearing his best suit. Possibly in the 1971 film as well (see BigEater).
* GenreSavvy: Mrs. Teavee in the 2013 musical, best summed up in the line "The little people are singing again. That's never a good sign."
* HouseWife: Mrs. Teavee in the 2013 musical has all the trappings of the classical stereotype of this trope to the point that (as Mr. Wonka puts it) she's "dressed for 1958!" From the beginning, however, it's clear that she's doing this as a StepfordSmiler method of dealing with her son.
* LadyDrunk: How Mrs. Salt is portrayed, complete with the obligatory martini glass, in the 2005 film.
* LargeHam: In the 1971 film, Mr. Beauregarde steals the TV spotlight from Violet. (Not surprising, as in this version he's both a car salesman ''and'' a politician!) The 2013 version of the character is this as well, reflecting his showbiz background.
* MeaningfulName: In the book, Mrs. Salt's first name is revealed to be Angina, which goes well with her daughter's equally disgusting first name.
* MyBelovedSmother: Mrs. Gloop approves of and even encourages her son's gluttony partially because she regards it as better than making mischief the way other boys do. In the 2013 musical she loves to prepare goodies for him and thinks he's more adorable the fatter he gets!
* NamedByTheAdaptation: Only Mrs. Salt has a given first name (Angina) in the novel, but two adaptations name other parents as well.
** In the 1971 film, there's Sam Beauregarde ("Square Deal Sam to you, with all of today's great giveaway bargains!") and Henry Salt.
** In the 2013 musical, there's Sir Robert Salt, Eugene Beauregarde, and Doris and Norman Teavee.
* OnlySaneMan: In the 2013 musical, Mrs. Teavee is truly intimidated and scared by TheWonderland that is the factory and the fates of the others throughout (though Mr. Salt qualifies as this during "Juicy!" as well, when even Violet's own dad ignores the danger she's in), while the others are unnerved but still willing to go on with the tour even as catastrophes mount. Ironically, she's the parent who winds up making a HeelFaceTurn of a sort when she gets swept up in "Vidiots", TheVillainSucksSong for Mike.
* RichBitch: Mrs. Salt in the novel.
* RichBitch[=/=]StepfordSmiler: Mrs. Beauregarde in the 2005 film. Also counts as a StageMom.
* {{Slimeball}}: The ever-moneymaking Eugene Beauregarde in the 2013 musical, who uses Violet for his own gain.
* StalkerWithACrush: Mrs. Beauregarde in the 2005 film shows shades of this towards Wonka, but she turns threatening after her daughter is turned into a blueberry.
* StepfordSmiler: Mrs. Teavee in the 2013 stage musical. She tries to be the perfect HouseWife as a way of dealing with/denying her EnfantTerrible son. In fact, she's on even more medication than Mike is, and has a drinking problem as well.

[[folder:The Oompa-Loompas]]

->'''Played by:'''
-->Creator/DeepRoy (2005 film)

So how ''does'' Willy Wonka's factory produce sweets when no one is seen entering or leaving it? As it turns out, during the time his factory was closed, he discovered this tribe of doll-sized people in faraway Loompaland, a DeathWorld of carnivorous beasts. When he learned that the Oompa-Loompas loved cacao beans (the basis of chocolate), he offered them jobs in his factory with payment in the form of said beans, and they all took him up on it. The loyal little workers are fond of making music and singing, and serve as a GreekChorus as the Golden Ticket finders tour the factory.

!!In the book and most adaptations
* {{Bowdlerise}}: The description of the Oompa-Loompas was altered to make the general concept less overtly racist in the book.
* {{Cloudcuckoolander}}s: In the book.
* CrowdSong / TheVillainSucksSong: Their specialty is performing the former, and said songs usually count as the latter as well.
* GreekChorus: They're probably the most famous modern example of this trope, closing out chapters with their songs commenting on the bad kids' (and Grandma Georgina's in the sequel) fates.
* HappinessInSlavery: The Oompa Loompas work and live in Mr. Wonka's [[AppliedPhlebotinum factory]] for cacao beans, and are apparently thrilled with the arrangement. This could also have something to do with the value of the beans in their native culture where they are extremely scarce. To put it in perspective: imagine being paid in personal love slave services, recreational drugs, video games or your favourite vice. Another part of the reason why they may be so happy working for Mr. Wonka is because, while they do now have to work for their cacao beans, they are also allowed to live in comfortable housings in the [[AppliedPhlebotinum factory]], which is a fairly safe working environment. Back in Loompaland, they lived in rickety treehouses, survived primarily on mashed caterpillars, and spent their lives trying to hide from the variety of terrible monsters that also lived in Loompaland and which would devour Oompa-Loompas by the dozens if they could. Having to make chocolate in a strange land isn't much sacrifice when you didn't like your homeland in the first place and it means you don't have to worry about being eaten for breakfast, lunch, dinner or a between-meals snack. That said, there ''is'' the fact that he uses them for testing the side effects of his confectionery, sometimes with (it's implied) FATAL results.
* TheHyena: In the book, they laugh at ''everything.'' Completely subverted in both movies -- in the 1971 movie they never so much as smile, much less laugh, and in the 2005 movie they're a little more emotive but have one very brief giggle fit. On the other hand, in ''Theatre/TheGoldenTicket'' their (sung) laughter is a recurring melody. And while they don't laugh much in the 2013 musical, they're terribly gleeful all the same.
* LittlePeople: Dahl describes them as having the stature of "medium-sized dolls". Also counts as...
* LittlePeopleAreSurreal
* ObsessedWithFood: Cacao beans were incredibly rare in Loompaland, yet were "The one food they longed for more than any other" according to Mr. Wonka. This was the primary reason why they were willing to become his workers -- they can enjoy all the cacao beans they want in his factory.
* [[TalkingIsAFreeAction Singing Is a Free Action]]: Everything stops for the Oompa-Loompas to sing the moral, even when Veruca falls down a chute that leads to an incinerator.
** It's only lit every ''OTHER'' day. They've got time. And if she's cooked...well, nothing to be done and they STILL have time! (Or she could just be stuck in the chute, so they've got time in that case as well.)
* TrademarkFavoriteFood: Cacao beans, to the point that said beans and/or chocolate are what they're paid in as employees of Mr. Wonka.
* WorthlessYellowRocks: The Oompa-Loompas highly value the cacao bean, something Willy Wonka happens to have plenty of.

!!In the 1971 film
* AmazingTechnicolorPopulation: They have bright orange skin and green hair. The book hadn't yet been {{Bowdlerise}}d when it was made, and the filmmakers didn't want to use the African pygmy description, so they went with a look that was "exotic" yet avoided the political incorrectness of the original. Also counts as...
* YouGottaHaveBlueHair: Or green as the case may be.

!!In the 2005 film
* BusbyBerkeleyNumber: The Oompa Loompas do one during the Augustus Gloop song.
* FreudianCouch: One of them serves as a therapist for Willy Wonka near the end!
* [[spoiler:NarratorAllAlong]]: One of the Oompa-Loompas.

[[folder: Miranda Mary Piker (Deleted character)]]
A character who was cut from the novel: an insufferable brat allowed to do anything she wanted, and who never missed a day of school in her life. She believes children should never laugh or have fun. Along with her father, she met her end when she tried to smash a Spotty Powder machine (said powder allowed kids to play sick so they could have a day off from school). This caused them to fall to their apparent deaths, but Mr. Wonka revealed that their screams were laughing for the first time in their life.
* AllWorkVsAllPlay: She's all work to an extreme.
* InsufferableGenius
* SpoiledBrat
* TakeThat: She and her father were likely jabs at the schools Roald Dahl went to as a child, and the teachers in them.
* TeachersPet

[[folder: Mr. Arthur Slugworth (1971 film-specific)]]

One of Mr. Wonka's underhanded rivals in the field of candymaking, he's only mentioned in passing in most versions but is an AscendedExtra in ''Film/WillyWonkaAndTheChocolateFactory''.

* AdaptationExpansion: In this film, he provides the major subplot.
* AscendedExtra: In the book and other versions, just one of Wonka's rivals and only mentioned; in the movie, a major supporting character and [[spoiler: an employee of Wonka who, as part of the kids' (but especially Charlie's) Secret Test Of Character, ''pretends'' to be him and is Good All Along]].
* CorruptCorporateExecutive: One of many who bedevilled Wonka before he became a recluse.
* DarkIsEvil: He wears a black suit.
* MeaningfulName: Just like slugs, he's a slimy sort of guy.
* NamedByTheAdaptation: He's just known as Slugworth in the book.
* TheRival: While Wonka has many rivals, in the movie Slugworth is said to be the worst out of all of them.
* SecretTest: The Slugworth plot serves to show that at least some of Wonka's quirkiness is ObfuscatingStupidity so that no one forms any outside attachment to him.

[[folder: Dr. Wilbur Wonka (2005 film-specific)]]

->'''Played by:'''

Why is the 2005 incarnation of Willy Wonka so much more of a ManChild than others? It has to do with a [[AdaptationExpansion heretofore unknown]] {{Backstory}} involving his dentist father...

* AlliterativeName: Just like his son.
* CanonForeigner: The most significant one in any adaptation to date.
* DepravedDentist: Subverted -- he has the sinister air of this trope, but is really just an OverprotectiveDad.
* FantasyForbiddingFather: He is a dentist who doesn't allow his son to eat candy, driving Willy to rebel against him to achieve his dream of being a chocolatier.
* IHaveNoSon: He ''relocates his house'' when young Wonka runs away, so he cannot go back. [[spoiler: Subverted: Charlie finds out that Wilbur collected various newspaper articles about his son's success in the years since, which are posted on the walls of his office.]]
* OverprotectiveDad: For the sake of his son's teeth, he forbade all candy and made young Willy wear horrible braces and headgear. Interestingly, he may have had a point with the latter. [[spoiler: He recognizes Willy, when they meet again years later, by his distinctive teeth, suggesting the boy really did have a problem that the braces corrected.]]

[[folder: The WalkingSpoiler in the 2013 Stage Musical ('''Unmarked spoilers!''')]]
!! The Tramp / Willy Wonka

->'''Played by (Original London Cast Recording):'''
-->Douglas Hodge

''Surprise!'' Savvy viewers will suspect it beforehand (and the 2005 musical ''Roald Dahl's Willy Wonka'' and ''Theatre/TheGoldenTicket'' have similar but more obvious plot twists), but TheReveal in the final moments of this adaptation is that that the elderly tramp Charlie Bucket encounters at the dump during Act One is actually Willy Wonka in a disguise. The following additional tropes apply to this version of the character, but can't be revealed above due to their spoileriffic nature:

* AdaptationExpansion: Not a huge ''amount'' of expansion compared to other versions, but significant nonetheless.
* AnonymousBenefactor: To Charlie Bucket. Mr. Wonka saves the last Golden Ticket for him to "just happen" to find at the last minute.
* ButHeSoundsHandsome: When Charlie explains to the tramp that he only collects Wonka Bar wrappers, he compliments the boy on his taste: "Ah, you're a connoisseur!"
* CastAsAMask: '''Averted.''' To hide this, the tramp isn't mentioned in the cast list.
* CharacterDevelopment: Subtly so. Mr. Wonka is secretly disillusioned with an outside world that made him wealthy and renowned but also takes him for granted. He also feels wanderlust to bring other wonderlands he's imagined into being, but he loves his factory too much to leave the beautiful, strange world within it to just anyone. Sadly, he's facing a world where even kids seem to toss aside wonder and creativity in favor of materialism as soon as they're able. (Role originator Douglas Hodge noted in a Broadway.com interview that he's "put himself on the scrapheap" -- a {{Pun}} once one learns this plot twist.[[note]]Alternatively, he's DownInTheDumps![[/note]]) But he still has enough idealism in his heart to recognize it in others. When he meets Charlie, he quickly realizes that the boy -- kind, imaginative, appreciative -- is everything he's looking for in a successor, and his HiddenHeartOfGold is moved to action. [[AndTheAdventureContinues As he leaves for a new adventure at the end]], Mr. Wonka regards the whole business as putting the past behind him...which would mean he's put the disappointments that came with it behind him as well.
* ChekhovsGunman: To those who are not GenreSavvy and/or familiar with TheLawOfConservationOfDetail, the tramp would appear to be a mere CanonForeigner used to help establish Charlie's character in the early going...
* EstablishingCharacterMoment: His ''very first lines'' as the tramp -- "Look at this mess. People just guzzle up their chocolate and throw away the wrappers without the slightest thought." -- serve as this for the sweet side of his SugarAndIcePersonality in hindsight. As successful and wealthy as he is thanks to people craving what he creates, he is still a sensitive artist at heart and deeply hurt to see his work being taken for granted. By the same token, he is touched to see poor Charlie vicariously appreciating it by collecting the discarded wrappers.
* {{Foreshadowing}}: Several details/lines of dialogue hint at the tramp's true identity.
** He carries a black-and-white, [[Creator/CharlieChaplin Chaplin-esque cane]]; Willy Wonka's is of a similar design and color scheme, but also gold-topped and GemEncrusted.
** He takes a seat in a broken British telephone box at the dump. Now, what does this version's Great Glass Elevator resemble?
** When Charlie explains that he's glad that others litter -- "If people didn't throw things away, I'd have nothing to pick up." -- he replies with "Very philosophical, I'm sure." The line hints at Mr. Wonka's eccentric-yet-deep way of thinking ''and'' his DeadpanSnarker nature!
* HiddenHeartOfGold: He rigs his own contest upon realizing that Charlie is worthy of a chance to inherit his factory but won't be able to find a ticket on his own. He's the ''only'' person outside of Charlie's own family who sees his potential -- everyone else just sees him as, to quote Cherry, an "unlikely urchin" who can't compare to his fellow Golden Ticket winners. For Mr. Wonka it takes but a few minutes for him to realize that the boy is special; after all, he "can see with more than eyes", a phrase that implies not just MrImagination abilities, but the ability to see beyond appearances. He can see that Charlie is a diamond in the rough as easily as he sees each brat as a DevilInPlainSight.
* ImaginationBasedSuperpower: He bids his factory -- and Charlie, who sees him from a window and waves -- adieu so that he can travel to places "That are not yet conceived/That are not yet achieved/And they must be believed/To be seen..." And on that note (so to speak), in the final seconds of the show, '''he vanishes in full view of the audience''', leaving the implication that he's willed himself to parts unknown!
* INeverToldYouMyName: No one thinks anything of it, but Mr. Wonka is able to address Grandpa Joe by name when they are introduced at the factory because Charlie mentions him during "Almost Nearly Perfect". (In fact, he learns Charlie's name during that number by simply asking him "Young man, what did you say your name was?" when Charlie ''didn't'' say to begin with!)
* JerkassFacade: He might not think well of the rest of the group, but his frosty treatment of Charlie during the tour ("Is least the last to join our cast?" for instance) is an act that he doesn't fully drop until he's absolutely sure that the boy is his ideal heir.
* KingIncognito: As an eccentric recluse with a mysterious image to maintain, Mr. Wonka likely sees assuming a humble identity as the only way he can venture outside his factory. Given that he's feeling wanderlust, the classical image of TheTramp would naturally appeal to him.
* MasterActor ''and'' MasterOfDisguise: Beyond the heavy physical disguise, the lively, quick-on-his-feet Mr. Wonka affects a plodding walk and an air of weariness as the tramp. If one [[RewatchBonus focuses on him]] when Charlie reveals that he's found the last Golden Ticket, it is clear that he is ''just'' able to maintain this tired persona upon seeing that his plan has worked.
* NoNameGiven: As TheTramp.
* ShapeshiftingExcludesClothing: When he vanishes, his disguise lands on the ground in a heap.
* TwoAliasesOneCharacter
* WigDressAccent: The basis of his disguise. ''Wig'': Straggling, graying hair and a full beard to go with it. ''Dress'': A tattered overcoat, scarf, cap, and gloves in varying shades of gray and black, with sagging boots to complete the ensemble (which is to say, it's a dreary counterpart to his glamorous true look). ''Accent'': A ragged-with-age, lower-pitched voice.
* YourFavorite: In the opening scene, Charlie mentions that the Whipple-Scrumptious Fudgemallow Delight is his favorite variety of Wonka Bar. Mr. Wonka remembers this detail and uses it to engineer Charlie's Golden Ticket find.