Due to many liberties taken with the original material, this character page is distinct from that of ''Characters/{{Psycho}}''. '''BEWARE OF SPOILERS. TROPE NAMES ARE NOT WHITED OUT.'''

!Bates Family

!!Norman Bates
[[caption-width-right:350:''"Maybe some people don't get to start over."'']]
->'''Played By:''' Freddie Highmore

A smart, quietly funny, handsome and sometimes shy seventeen-year-old boy with an intensely close bond to his mother. Norman is resistant to starting over in a new town, but begins to change his mind as he spread his wings a little.
* {{Adorkable}}: Norman is awkward around others but means well. As long as you're not trying to hurt his mother that is...
* BadLiar: Whenever he tries to lie, he avoids eye contact, stammers and even becomes outright aggressive.
** [[spoiler: Adverted when he passes the polygraph test ordered by Sheriff Romero.]]
* BerserkButton: Insult Norma in front of Norman, just try it. If you're lucky, you'll be able to defend yourself from a killing blow.
** Anytime a member of the opposite sex shows interest in Norma in front of him.
* BewareTheNiceOnes: Norman is polite and nice to most everybody he meets. Most characters don't realize that this shy momma's boy is who they should be worried about angering.
* BigOlEyebrows: See the picture.
* ChickMagnet: Seriously. Every teenage girl seems to want a piece of him for some reason.
* CuteAndPsycho: He's well-mannered, a little shy and even-tempered...but when you hit one of his [[BerserkButton buttons]], he'll do his utmost to ruin you, as [[spoiler:his father, Dylan and Ms Watson found out.]]
* DisappearedDad: His father dies prior to the show.
* TheDutifulSon: In contrast to disobedient rebel Dylan, Norman is usually at his mother's beck and call.
* EeriePaleSkinnedBrunette: The show took cues from Anthony Perkins' appearance in the original film and cast the tall, pale, dark-haired Freddie Highmore.
* ExtremeDoormat: Mostly when it comes to his mother. Norman has a hard time saying no to her though he tries sometimes when he believes Norma has really crossed the line. He also goes along with most things others ask him to do as well.
* IncestSubtext: He checks out his mother through a window when she's getting dressed.
* InTheBlood: Every living member of the Bates family [[spoiler: has murdered at least one person in a rage.]]
* MommasBoy: He's practically the poster boy. Norman can't help but act like a jealous, possessive lover with her...and she's the same with him. They both seem to want some measure of freedom from each other, but won't allow the other to have it.
* MommyIssues: After Norma [[spoiler:gets raped, Norman keeps the rapist's tool belt as a memento of it. Even he is unsure of why he did this.]]
* OedipusComplex: He hates it when men show attraction to his mother, and is fiercely protective of her even when she doesn't need it.
* {{Patricide}}: [[spoiler:Norman killed his father while he was in a trance.]]
* TookALevelInBadass: [[spoiler: Norman fares much better in his second fight with Dylan, so much so that one wonders if he's been secretly attending wrestling school.]]
* SplitPersonality: Just like in the original movie, Norman seems to be developing a split personality that takes over whenever Norma is in trouble. Afterwards, Norman can't remember what he did but when he gets into these states he's always violent, refuses to talk to anyone, and very, very dangerous.
* VillainProtagonist: The entire show is based around him before he became a SerialKiller; essentially, his StartOfDarkness is the show.
* WoobieDestroyerOfWorlds: With a manipulative mother and a town that keeps threatening to kill him, it's hard not to feel sorry for him even if he [[spoiler:killed his father and most likely killed Miss Watson.]]

!!Norma Bates (née Calhoun)
[[caption-width-right:350:''"We came here to start over, '''I am starting over!'''"'']]
->'''Played By:''' Creator/VeraFarmiga

->''"What's important is that we're together. As long as we're together, nothing bad can really happen. Right, Norman?"''

The resilient, intelligent, beautiful, complicated and mercurial mother of seventeen-year-old Norman Bates. A contemporary single mother, she is emotionally complex and utterly devoted to her son, constantly juggling her own needs and some hardcore baggage while trying to create a new home in a new town for herself and Norman.
* AbsurdlyYouthfulMother: To Dylan, who she had when she was a teenager.
* AmbiguouslyEvil: She's willing to cover up murder and emotionally blackmail her sons to get what she wants, but she's also motivated by love and devotion. So far, she hasn't intentionally sought out an illegal situation.
* {{Badass}}: She's more than willing to take care of things, even if she's frightened. She was ready to [[spoiler:kill or die in a confrontation with Abernathy.]]
* BerserkButton: Anytime a member of the opposite sex shows interest in Norman in front of her. Their jealousy goes both ways.
* BlondesAreEvil: Or AmbiguouslyEvil.
* BrokenBird: She's had a horrible past, and terrible things keep happening to her. [[spoiler:She was sexually abused by her brother, abused by her husband, raped by Keith Summers, betrayed by Zach Shelby and threatened with death by Jake Abernathy.]]
* BrotherSisterIncest: [[spoiler:With her older brother. It was non-consensual.]]
* DeadpanSnarker: Norma has an exasperated wit.
-->''"Who is going to book a room in the 'rape slash murder' motel?"''
* {{Determinator}}: Nothing, not a [[spoiler:rape and murder]], [[spoiler:sex slave business]] or [[spoiler:police corruption]] will stop her from 'starting over'.
* DoomedByCanon: If you're familiar with the [[Film/{{Psycho}} classic film]]'s twist...
* EvilMatriarch: Subverted, to everyone's surprise. Norma wants the best for her sons, and even though she does cross moral boundaries it's due to her deep, psychological damage as opposed to any active malice.
* IncestSubtext: With Norman, who she imagines having sex with Bradley...and that's just the tip of the terrifying, incestuous iceberg.
* KickTheSonOfABitch: [[spoiler:Keith Summers had it coming]].
* ManipulativeBitch: She isn't exactly TheChessmaster, but Norma is capable of manipulating others into doing what she wants them to with guilt trips and carefully placed lies.
* MamaBear: To Norman, and to a lesser extent, Dylan. She'll do anything to protect them, even kill.
* MsFanservice: She gets her fair share of negligee scenes.
* MyBelovedSmother: To Norman. She inserts herself into every aspect of his life.
* OddFriendship: Seems to have started to develop one with [[spoiler:Emma.]]
* RapeAsDrama: [[spoiler:She was sexually assaulted by her brother, and is later raped by Keith Summers in her own kitchen.]]
* SanitySlippage: Unless, of course, the sanity slipped long ago. Still, Norma is capable of keeping it together but her mind is a psychological mess.
* ShipTease: With Sheriff Romero, after their extremely rocky start.
* StepfordSmiler: She tries her utmost to be this, and actually manages to succeed from time to time. Her family aren't fooled.
* WidowWoman: Her husband died prior to the series.

[[folder:Dylan Massett]]
!!Dylan Massett
[[caption-width-right:350:''"[[SarcasmMode You know, this is a really nice town you picked here, Norma.]]"'']]
->'''Played By:''' Max Thieriot

->''"Can I give you some advice? You gotta cut that shit out. "Mother?" Seriously, it... it's just weird."''

Norma’s son by her first marriage and half-brother to Norman, Dylan is an edgy outsider in the Norma/Norman tea party. He’s a lost soul and a drifter who finds himself, by necessity, drifting back into the troubled lives of his mother and brother.
* AloofBigBrother: To Norman. Though honestly it's probably just a "played with" example since Norman really isn't looking for any closeness with him, at least at the start.
* {{Badass}}: Dylan shows himself to be very competent and skilled; he becomes the unofficial 'muscle' of the Bates family.
** He [[spoiler:kills the man who shot Ethan. With a car.]]
** He manages to [[spoiler:kill Shelby even after being shot himself.]]
** Fights [[spoiler:Remo to a standstill while still in recovery from a gunshot wound.]]
** When [[spoiler:attacked by Nick Ford's guys, he saves Zane's life and returns fire.]]
** Fights off [[spoiler:Nick Ford when he is threatening him at gun point and kills him with a fire poker.]]
* BullyingADragon: How much of a dragon Norman is at this point is up for debate, but he's definitely willing to go at you if you talk about his mom, as Dylan does incessantly.
* [[CallingTheOldManOut Calling The Old Lady Out]]: Dylan is more than willing to call Norma out on her various manipulations and guilt trips.
* CarFu: He runs over the guy [[spoiler:who shoots Ethan]].
* ChildByRape: [[spoiler:He's the unintentional son of Norma and her brother Caleb, during Norma's teenage years, when Caleb would rape her.]]
* DeadpanSnarker: It seems that biting sarcasm runs in the family.
* TheDrifter: Dylan pretty much moved from place to place, although for the time being he's settled in White Pine Bay.
* HiddenDepths: He isn't the rebellious punk jerk he first appears to be; Dylan is actually a thoughtful and considerate young man who is very loyal.
* {{Jerkass}}: When we first meet Dylan, he's abrasive, disrespectful and outright insulting toward Norman and Norma.
** JerkWithAHeartOfGold: When the situation calls for it, Dylan is fiercely protective of his family. It becomes clear that he '''does''' love his family dearly.
* MommyIssues: Despite the distance he tries to create with Norma, Dylan can't get past his issues with his mother either.
* OnlySaneMan: Though compared to Norma and Norman, that isn't saying much.
* TheUnfavourite: He and Norma have a very difficult relationship; it's clear that she prefers the more submissive, polite Norman.
* WellDoneSonGuy: His relationship with Norma is...strained.

!!Caleb Calhoun
->'''Played By:''' Kenny Johnson

Norma's estranged brother and Norman's uncle.
* BigBrotherBully: Assumed, since he [[spoiler:sexually abused Norma.]]
* BitchInSheepsClothing: Caleb can appear affable and even banal, but underneath he's a terrible human being with a streak of sadism as [[spoiler:evidenced when Norman confronts him, and after disarming the kid Caleb needlessly kicks him when he's down.]]
* BlondeGuysAreEvil: According to Norma he was [[spoiler:sexually abusive]], and he's played by Kenny Johnson who's best known for his HairOfGoldHeartOfGold character on cliche-busting dearly departed cop show TheShield.
* BrotherSisterIncest: [[spoiler:He raped his little sister Norma every day for years.]]
* DisappearedDad: [[spoiler:To Dylan. (in addition to being his uncle).]]

[[folder:Sam Bates]]
!!Samuel 'Sam' Bates
->'''Played By:''' David Cubitt

The late husband of Norma Bates and father of Norman Bates. He died six months prior to his family's move to White Pine Bay, and his death was the main reason why they moved.
* TheAlcoholic: [[spoiler:In flashbacks, he's always drunk.]]
* AssholeVictim: [[spoiler:He was an abusive, alcoholic jerk.]]
* CharacterDeath: He dies prior to the start of the series. [[spoiler:Norma eventually reveals that Norman killed him during one of his black-outs.]]
* DomesticAbuser: [[spoiler:His abuse of Norma seems to be what prompts Norman to kill him.]]
* {{Jerkass}}: [[spoiler:As is to be expected of a DomesticAbuser with a NeverMyFault attitude.]]
* NeverMyFault: [[spoiler:Sam has this attitude, blaming everyone but himself.]]
* NeverSpeakIllOfTheDead: The Bates' speak of him in fairly neutral terms, with the mild exception of Dylan.
* PosthumousCharacter: His death kicks off the beginning of the show and he's only seen in flashbacks.

!White Pine Bay Law Enforcement

[[folder:Sheriff Romero]]
!!Sheriff Alex Romero
[[caption-width-right:350:''"I am the last person who you want on your bad side, Mrs. Bates."'']]
->'''Played By:''' Creator/NestorCarbonell

->''"You and I have no connection. We're not on the same playing field. Don't ever assume that we are."''

The Sheriff of White Pine Bay, Romero is the “moral” center of the town, although morality is often a shifting line here. Imposing and discerning, he gets involved in Norma Bates’ life after an unfortunate incident at the motel.
* TheAlcoholic: Implied; he's seen drinking in his motel room after brushing his teeth.
* {{Badass}}: He successfully [[spoiler:kills the very dangerous Jake Abernathy.]] He also beats the shit out of AxCrazy Zane.
* BigGood: Of White Pine Way.
* ChildhoodFriends: With Keith Summers, according to Shelby. It seems like they might not have been much closer than just fishing buddies, however. Romero was born and raised in White Pine Bay, and he knows pretty much everyone.
* CowboyCop: He protects his town by [[spoiler:killing the biggest threat, Abernathy and his SexSlave business.]] He frequently goes outside the law to deal with problems and works ''with'' the rival drug empires to maintain some kind of peace.
* CreepyMonotone: He has a very measured, careful way of speaking that can be very off-putting when combined with his DeathGlare.
* DeadpanSnarker: Particularly when he's talking with Norma when they snark back and forth.
* DeathGlare: He's good at these.
* DirtyCop: [[spoiler:After Shelby's true nature is revealed, he covers everything up to make himself appear competent. He later arrests Kyle Miller for Miss Watson's murder and lets him get convicted despite being aware of the mounting evidence that throws Miller's 'guilt' into question.]]
* GoodIsNotNice
* ItsPersonal: He and Keith Summers were friends before his murder.
* INeverSaidItWasPoison: When questioning Norma she mentions Keith disappearing, but Romero never mentioned anything of the sort.
* {{Jerkass}}: Romero is cold and uninterested. He treats others with mild disdain or outright contempt.
** JerkWithAHeartOfGold: Possibly, given that he covers for Norma even after finding out [[spoiler:that she killed his best friend, and when he goes out of his way to protect Norma and her family from Jake Abernathy.]] His methods are certainly questionable, and he's not a friendly guy, but he seems to have good intentions.
* TheReasonYouSuckSpeech: Gives a small one to Norma when she tries to procure his help. He makes it very clear that they are not friends.
-->''"Are you trying to say that you have something on me? Is that it? Because if you did, that really wouldn't be good for you, okay? I mean I might have to burn you down to the ground, you know? Don't ever try to intimidate me. Don't walk into my office and ask me for political favors based on nothing. You and I have no connection. We're not on the same playing field. Don't ever assume that we are. You don't know what you're doing. Go home, Mrs. Bates."''
* TheSheriff: Of White Pine Bay.
* TheStoic: Norma calls him out on his taciturn nature.
-->'''Norma''': ''"Don't you ever get tired of being so stoic?"''
* TeamSwitzerland: He is very concerned about maintaining the peace between the two rival drug families in town.
* TookALevelInKindness: In Season 2, he becomes a little more tactful although he's just as stoical. Notably, after [[spoiler:Zane burns his house down and he moves into the Bates Motel, he tells Norma about the window problem and is generally considerate of her.]]

[[folder:Deputy Shelby]]
!!Dep. Zach Shelby
[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/Shelby_Zachary_1217.jpg]][[caption-width-right:350:''"Death is profound, isn't it?"'']]
->'''Played By:''' Mike Vogel

->''"The people in this town, they deal with things in a different way... but it gets dealt with."''

The young, handsome, clear-eyed deputy of White Pine Bay. He has an immediate attraction to Norma and finds himself drawn into her life and wanting to take care of her.
* CharacterDeath: [[spoiler:When the Bates family discovers his secrets, Shelby tries to kill them all. Fortunately Dylan manages to outsmart him, shooting him. Shelby stumbles out of the house before collapsing dead on the steps to the motel.]]
* CreepyBasement: [[spoiler:Shelby keeps his sex slave Jiao in his basement. His decoration is unsettling.]]
* DirtyCop: [[spoiler:He was the business partner of Keith Summers and Jake Abernathy.]]
* DiscOneFinalBoss: [[spoiler:He becomes the main villain for the first half of the season, before being killed by Dylan.]]
* EyeScream: [[spoiler:Dylan shoots him through the eye.]]
* FauxAffablyEvil: [[spoiler:Shelby is charming and kind, but that's just a disguise for the violent rapist he really is.]]
* NiceGuy: Shelby has an easy smile and accommodating manner, especially in contrast to the cold Sheriff Romero.[[spoiler:Except it's only surface; he's actually an unhinged DirtyCop with a sex slave in his basement.]]
* LawmanGoneBad: [[spoiler:Although it's unclear if he was ever 'good' to begin with.]]
* LoveInterest: For Norma in the first season.
* RomancingTheWidow: With Norma, whom he latches onto fairly fast.
* TheyLookJustLikeEveryoneElse: [[spoiler:Shelby is clean-cut and handsome. He's also a rapist with a sex slave in his basement.]]
* VillainousBreakdown: [[spoiler:After his secret comes out, Shelby becomes very distressed and unhinged, blaming Norma for 'betraying' him.]]
* WalkingSpoiler: It's hard to talk about him as a character without giving away major parts of his storyline.

[[folder:Patty Lin]]
!!Deputy Patty Lin
->'''Played By:''' Agam Darshi

A deputy working under Sheriff Romero.
* {{Jerkass}}: She isn't outright insulting, but she's quite stand-offish with Norman.
* ReplacementGoldfish: Lin seems to be the new deputy for Romero to play off [[spoiler:now that Shelby is dead.]]

!White Pine Bay High School

!!Emma Decody
[[caption-width-right:350:''"I'm pretty used to things not turning out the way I expect, and making the best of it."'']]
->'''Played By:''' Olivia Cooke

->''"You look back, and you realize how small you are in the world."''

A quirky, pretty, intelligent seventeen-year-old girl who has cystic fibrosis and an “old soul”. She gets an almost immediate crush on Norman and is always showing up on his doorstep.
* {{Adorkable}}
* BettyAndVeronica: With Bradley and Cody.
* BrainyBrunette: Emma is highly intelligent and naturally curious; her determination and quick thinking is what helps push forward the plot surrounding Keith Summers and the girl in the basement.
* DeadpanSnarker
* {{Determinator}}: For someone who has cystic fibrosis she can outrun angry pot farmers pretty well. She also takes the initiative when uncovering the mystery regarding Jiao.
* GoodBadGirl: She isn't shocked by the diary Norman keeps because she's "read a lot of manga."
* IllGirl: She has cystic fibrosis, which Norma extensively quizzes her on.
* MeaningfulName: Her subplot involves her deciphering, or "decoding", the human trafficking conspiracy.
* MythologyGag: She shares the same first name as Emma Spool in Psycho II who [[spoiler:made a claim that she was Norman's real Mother.]]
* NiceGirl: Emma is kind, considerate and a lovely person in general. She even feels bad for [[spoiler:still hating Bradley after her supposed death.]]
* OddFriendship: Seems to have started to develop one with [[spoiler:Norma.]]
* PluckyGirl: Things rarely get Emma down. She's resilient and optimistic.
* PuppyDogEyes: Just look at that picture. She has big, brown, shiny eyes that can melt people's defenses.
* UnrequitedTragicMaiden: So far.

!!Bradley Martin
->'''Played By:''' Nicola Peltz

A beautiful, popular, affluent, seventeen-year-old girl who befriends Norman out of kindness, but is ultimately surprised to find herself drawn to him in other, deeper ways.
* BettyAndVeronica: With Emma. She's the Veronica, although she's a good-hearted one.
* GenderBlenderName: 'Bradley' is a name more associated with men.
* GiveGeeksAChance: She's one of the first people to befriend Norman and treat him kindly. Of course, this leads to Norman getting a crush on her.
* HairOfGoldHeartOfGold: She's very blonde, and one of the most morally upright characters.
* NiceGirl: Despite what Norma might say.
* MurderMakesYouCrazy: Her father's murder has driven her to extremes, to the point where [[spoiler:she ends up killing Gil who she suspected of killing her father.]]
* MsFanservice: The camera lingers on her at a yoga class. Justified since Norma and Emma are spying on her, and it's meant to emphasize how 'perfect' she is and how Norma sees her as a threat.
* PutOnABus: [[spoiler:Bradley gets on a literal bus out of town, faking her death before she does so.]]
* RoaringRampageOfRevenge: Against [[spoiler:her father's killer.]]
* TookALevelInBadass: In the second season when she goes on her RoaringRampageOfRevenge.
* YourCheatingHeart: [[spoiler:She sleeps with Norman while dating Richard Slymore.]]

[[folder:Miss Watson]]
!!Miss Blaire Watson
->'''Played By:''' Keegan Connor Tracy

The young, compassionate and beautiful Language Arts teacher at Norman’s high school. She is taken with Norman as a student but senses he may have some deep emotional issues that are going unchecked.
* CharacterDeath: [[spoiler:Miss Watson has her throat slashed in the season 1 finale.]]
* TheHeart: She's clearly very concerned for the well-being of all her students.
* HiddenDepths: Her aggressive argument with someone over the phone, suggesting she isn't as well put together as she seems.
* HotTeacher: Unsurprisingly, she is the object of Norman's sexual fantasies.
* LadyInRed: Her outfit for the dance in the first season finale.
* MafiaPrincess: [[spoiler:She's the daughter of drug kingpin Nick Ford.]]
* MsFanservice: Mostly in Norman's fantasies, but also in the finale when she wears a low-cut red dress and later [[spoiler:undresses in front of Norman.]]
* NoSenseOfPersonalSpace: With her students.
* PuppyDogEyes: She has very expressive eyes, particularly when shocked by something Norman's doing.
* ReallyGetsAround: After [[spoiler:her death, it transpires that she had a tendency to sleep around. Blair Watson had relationships/one-night stands with Gil Turner, Jerry Martin, a drug dealer named Kyle, and a previously undisclosed fourth person that turns out to be Norman, who killed her after encouragement from "Mother."]]
* SlashedThroat: [[spoiler:She's killed in the season 1 finale this way.]]
* StarCrossedLovers: With [[spoiler:Gil and Jerry Martin, who worked for the Wilson Drug Ring. Her father is the head of the Ford Drug Ring]].
* [[WellDoneSonGuy Well Done Daughter Girl]]: She apparently had issues with her father.
* YourCheatingHeart: [[spoiler:She's revealed to have been dating Gil while having an affair with Bradley's father.]]

!!Cody Brennan
->'''Played By:''' Paloma Kwiatkowski

A party girl whose own family troubles create a bond with Norman.
* AbusiveParents: She's absolutely terrified of her father, who's been seen to be verbally and physically abusive.
* BrokenBird: As much as she tries to hide it, she's been damaged by her life with an abusive father.
* HardDrinkingPartyGirl: A variation.
* JerkWithAHeartOfGold: Despite being sharp-tongued and a ToxicFriendInfluence to Norman, she is starting to care for Norman, and we ultimately find out the reason for her troubles is because of abuse from her father.
* ManicPixieDreamGirl: Portrayed in a more realistic light. She's impulsive and cool, but also has a host of issues and is a ToxicFriendInfluence for Norman.
* MissingMom: Her mother is out of the picture.
* LoveInterest: For Norman.
* PutOnABus: After [[spoiler:Norman kills her father, she goes to live with her aunt in Indiana.]]
* ToxicFriendInfluence: To Norman. She encourages his violent side.

[[folder:Richard Slymore]]
!!Richard Slymore
->'''Played By:''' Richard Harmon

The boyfriend of Bradley Martin.
* AdvertisedExtra: You'd be forgiven for forgetting his entire existence.
* CrazyJealousGuy: He beats up Norman in retaliation for [[spoiler:sleeping with Bradley.]]
* NoHoldsBarredBeatdown: Richard unleashes one on Norman as revenge for [[spoiler:being the 'other man' that Bradley slept with.]]
* SatelliteCharacter: He has basically no character beyond 'angry', and exists mostly in the peripheral to Bradley.

!The Morgan Drug Ring

!!Jodi Morgan
->'''Played By:''' Kathleen Robertson

The beautiful and mysterious head of the drug family.
* AffablyEvil: Jodi might be the little-seen head of a drug family that murders it's enemies in cold blood, but she's also funny and charming.
* BlondesAreEvil: Like her brother, Zane.
* CharacterDeath: [[spoiler:Her own brother Zane shoots and kills her so he can take over the drug ring.]]
* CoolShades: Sports a pair of them from time to time.
* EvenEvilHasLovedOnes: Jodi knows her brother is an idiot screw-up, but she does love him.
* EvilVersusEvil: [[spoiler:Gil's death]] and Zane's antics have dragged her drug ring into a quickly escalating war with Nick Ford's rival drug empire.
* InadequateInheritor: She fears that she's unable to run the drug business the way her parents did, but she's much more competent than Zane would be.
* PetTheDog: Quite literally; she owns several dogs who she greets affectionately.
* PragmaticVillainy: Jodi operates on straight logic, and it's been good for her business.
* [[TheManBehindTheMan The Woman Behind The Man]]: She's the one controlling the drug business, giving orders to Gil and others.

!!Zane Morgan
->'''Played By:''' Michael Eklund

An ex-convict, Remo and Dylan's new boss, with an eye on Ford's drug business
* BeardOfEvil: He has one.
* BigBad: Of Season 2.
** BigBadEnsemble: Zane and Nick Ford are the major sources of antagonism in the second season, although they both want each other dead.
* BlondeGuysAreEvil: He's a bottle-blonde sociopath.
* CainAndAbel: [[spoiler:He kills his own sister Jodi during a shootout with the intent on taking over the business.]]
* CharacterDeath: [[spoiler:Romero pays Zane back for all his evil deeds with a shotgun blast to the chest.]]
* HellBentForLeather: His clothing of choice is a leather jacket that he's rarely seen without.
* InadequateInheritor: What his parents felt he would be if they gave him the drug business, and boy, were they right.
* InferioritySuperiorityComplex: Romero correctly assumes that Zane is desperate to prove himself, since nobody in the Drug Ring takes him seriously. His insecurity is the main reason he's so violent and aggressive.
* {{Jerkass}}: Besides being a psychotic killer, he's basically an asshole.
* KarmicDeath: [[spoiler:He burned down Sheriff Romero's house. Sheriff Romero shot him in the chest with a shotgun, killing him outright.]]
* TheMillstone: Zane's childish aggression and tendency to escalate situations has endangered the entire business by dragging them into a war with Nick Ford.
* MurderIsTheBestSolution: Zane is a firm believer in this.
* {{Nepotism}}: Remo implies the reason he got the job is because Zane is the Big Boss's brother.
* LeanAndMean: He's tall and very thin, in addition to being a bloodthirsty maniac.
* SmugSnake: Zane thinks he's a lot smarter then he actually is.
* TheStarscream: To his own sister. [[spoiler:He ultimately kills her, but doesn't live long enough to enjoy his new position.]]
* StupidCrooks: Zane was arrested and spent time in prison because he was speeding while transporting a truck full of product. Remo and Dylan both lament that they have to work with someone capable of such idiocy.
* StupidEvil: When he asks Dylan what he should do in retaliation for the deaths of two henchmen, Dylan calmly points out that the best thing to do is leave it be, keep moving product, and not let the situation escalate. Zane agrees. Then he says he's going to kill as many of the other side as possible anyway.
* UngratefulBastard: Dylan saves his life and Zane repays him by being even more of a dick. Jodi gives him a big opportunity by giving him a huge role in her business, but [[spoiler:Zane plots to take over and eventually kills her.]]

!!Gil Turner
->'''Played By:''' Vincent Gale

The boss of Dylan Massett, Remo Wallace, and many other workers in the drug business in White Pine Bay.
* AssholeVictim: [[spoiler:Killed by Bradley in the season 2 premiere, who is hell bent on finding her father's killer.]]
* BoomHeadshot: [[spoiler:How Bradley kills him.]]
* CharacterDeath: [[spoiler:Bradley seduces him into letting his guard down at his home. Then she shoots him in the head.]]
* DirtyOldMan: He's very attracted to Bradley, who's barely legal, and [[spoiler:is easily seduced by her.]]
* FauxAffablyEvil: Gil can occasionally be pleasant enough to his co-workers, and doesn't seem to be a BadBoss. Cross him, however, and you end up [[spoiler:burned alive.]]
* KarmicDeath: [[spoiler:Killed by the daughter of his murder victim.]]
* KillItWithFire: His method for [[spoiler:killing Jerry Martin.]]
* PragmaticVillainy: How he operates. [[spoiler:Subverted when it's revealed he had Jerry Martin killed in a very painful, public way that only draws attention, for a purely personal reason.]]
* StarCrossedLovers: With [[spoiler:Miss Watson, whose father is the head of the Ford Drug Ring]].

[[folder:Jerry Martin]]
!!Jerry Martin
->'''Played By:''' N/A

The father of Bradley Martin and an employee of Gil Turner.
* CharacterDeath: Jerry turns up to the series driving a car while on fire. He later dies of his injuries, and the mystery of his death drives part of the plot. It's eventually revealed that [[spoiler:the killer was Gil.]]
* KillItWithFire: How [[spoiler:Gil]] killed him.
* SmallRoleBigImpact: Jerry dies without a word of dialogue, but the circumstances surrounding his death have a huge impact on the characters, especially Bradley.
* StarCrossedLovers: With [[spoiler:Miss Watson, whose father is the head of the Ford Drug Ring]].
* YourCheatingHeart: He was having an affair with [[spoiler:Miss Watson, who was already dating someone else.]]

!!Remo Wallace
->'''Played By:''' Ian Tracey

A henchman of Gil newly partnered with Dylan.
* TheAlcoholic: Dylan comments on his tendency to get drunk and implies it's why he didn't get very far in Gil's organization.
* DeadpanSnarker: Remo is bitterly sarcastic a great deal of the time.
* DefeatEqualsFriendship: Initially Remo and Dylan didn't get along very well; their dislike of each other culminated in a bar fight. After they got out the aggression, they began to respect and like each other much more.
* DudeWheresMyRespect: Despite having been involved in the Drug Ring for years, Remo is partnered with newcomer Dylan by Gil. As a result he feels sidelined and humiliated.
* {{Jerkass}}: He's abrasive and needlessly sarcastic, especially toward Dylan.
** JerkWithAHeartOfGold: Despite his less-than-winning personality, he does end up with some loyalty toward Dylan and isn't truly malicious.
* NumberTwo: To Dylan.
* TheResenter: He hates that he's treated with no respect and has to work for the much younger, less experienced Dylan.

!!Gunner Alexander
[[caption-width-right:350:''"You want some?"'']]
->'''Played By:''' Keenan Tracey

A marijuana trimmer in Dylan Massett's crew. The crew stays at the Bates Motel, where Gunner gives Emma Decody a marijuana cupcake.
* GrandRomanticGesture: To some extent, the cupcake he leaves on the desk for Emma; it was wrapped nicely for her along with a letter next to it, saying that he hoped he didn't get her in trouble, signed with his name and a peace sign.
* LoveInterest: A much-deserved one for poor, lonely Emma.
* MeetCute: The way he and Emma first interact; even worse, when you see the way he looks at her as she goes back to the office.
* NiceGuy: Sure, he works in the drug business, but he's a perfect gentleman and a considerate young man.
* ShipTease: With Emma, since he's pretty nice to her and Norman is a lost cause. [[spoiler:They eventually get together.]]
* TheStoner: It's in his character description.
* TroubledButCute: On some level, as he is a stoner, and he's involved in the Drug Ring to an extent.

!!Ethan Chang
->'''Played By:''' Terry Chen

An accomplice and friend of Dylan Massett who introduced him to the drug business in White Pine Bay.
* AffablyEvil: Ethan is a criminal involved in a very shady business with dangerous people, but he's also a pretty genial guy who takes Dylan under his wing and is more of a PunchClockVillain than anything.
* [[BoomHeadshot Boom Neck-Shot]]: [[spoiler:How he meets his end.]]
* CharacterDeath: [[spoiler:An accomplice who owes him money tries to end his debt by shooting Ethan in the neck. He dies quickly afterwards.]]
* TheMentor: To Dylan, for a time.
** MentorOccupationalHazard: [[spoiler:Suffers from this when he's shot by a 'customer'.]]
* PunchClockVillain: He's just doing his job, and is never seen being needlessly cruel. When he's first introduced, he's actually in tears because his 'boss' died.
* SurprisinglySuddenDeath: [[spoiler:Shot in the neck by a lowlife who owed his boss money.]]
* WeHardlyKnewYe: [[spoiler:He's only in the show for a few episodes before being killed.]]

[[folder:Chuck & Sid]]
!!Chuck & Sid
->'''Played By:''' Nima Ghavami & Christian Bower

Two accomplices of Zane Morgan.
* [[TheBrute The Brutes]]: They're basically muscle for Zane.
* [[TheQuietOne The Quiet Ones]]: Neither of them have much to say.
* ThoseTwoBadGuys: They're rarely seen seperately.

!The Ford Drug Ring

!!Nicholas 'Nick' Ford
->'''Played By:''' Michael [=O'Neil=]

Head of one of the two families that control the drug trade in White Pine Bay and the father of [[spoiler:Miss Watson]].
* AffablyEvil: When speaking with Norma, Nick comes across as remarkably civil and mildly pleasant. He congratulates her on kicking up a fuss about the bypass at the town meeting.
* BigBad: Of season 2.
** BigBadEnsemble: He and Zane Morgan are the major sources of antagonism in the second season, although they both want each other dead.
* CharacterDeath: [[spoiler:Nick is killed by Dylan during a confrontation at his home.]]
* TheChessmaster: Nick arranges [[spoiler:the death of Lee Berman]] to get Norma a seat on the City Council.
* TheDreaded: The major players (Sheriff Romero, the Mayor) know Nick Ford and are very wary of him.
* EvenEvilHasLovedOnes: Nick might be a ruthless drug lord, but he did love his daughter and blames himself for the way they left things before her death.
* EvilVersusEvil: Nick is in the middle of an escalating war with Jodi and Zane Morgan's drug ring.
* ManOfWealthAndTaste: His drug empire has made him an extremely rich man.
* {{Revenge}}: The reason he's become more visible in town is to find his daughter's killer.
* [[WellDoneSonGuy Well Done Daughter Girl]]: Nick is full of regret for the way he and his daughter 'left things'.

!Other White Pine Bay Residents & Visitors

!!George Heldens
->'''Played By:''' Michael Vartan

Christine's recently divorced brother and a former lawyer. Kind and a little shy by nature, George is pushed toward Norma by his match-making sister and they quickly form a bond.
* HelloAttorney: He used to be an attorney, and Norma has certainly noticed he's a good-looking fellow.
* IvyLeagueForEveryone: Studied law at Brown.
* LoveInterest: Christine pushes him and Norma toward each other and is determined to set them up.
* NiceGuy: George is helpful, considerate and a perfect gentleman at all times.
* PermaStubble: It seems to be a look that Michael Vartan has written into his contract.

!!Christine Heldens
->'''Played By:''' Rebecca Creskoff

A feisty upper-class woman who takes a liking to Norma and tries to play match-maker for her.
* FieryRedhead: She's not an angry person, but she's very outspoken and strong-willed. She quits when Norma doesn't get the lead role in the musical she was involved in.
* TheReasonYouSuckSpeech: Gives one to Norma near the end of the Season 2, calling her out on being ungrateful for all her social favors, and after she reckons Norma has revealed her true colors as a 'train-wreck'.

->'''Played By:''' Diana Bang

A young Asian woman chained in a basement. [[spoiler:She's kept as a sex slave by Zach Shelby.]]
* AllThereInTheManual: Her back-story is more thoroughly explored in extra material.
* ButtMonkey: She doesn't have a single moment of happiness in her entire appearance.
* NeverFoundTheBody: [[spoiler:It's assumed that Shelby killed her, but we haven't seen a body and nobody seems interested in finding her.]]
* SexSlave: She was a 'product' who [[spoiler:Jake Abernathy sold to Shelby as part of the deal to keep the sex slave industry running through White Pine Bay.]]
* WhatHappenedToTheMouse: She's never seen after [[spoiler:she escapes from Shelby. The characters presume he killed her.]]

!!Jake Abernathy / [[spoiler:Joe Fioretti]]
[[caption-width-right:350:''"You wanna play? We'll play!"'']]
->'''Played By:''' Creator/JereBurns

->''"I'm not some moron like Keith Summers. He was the bottom rung, I'm on the top. You understand?"''

A mysterious guest at the motel who appears to be looking for Keith Summers.
* BigBad: Of Season 1. [[spoiler:He's the man behind Summers and Shelby.]]
* BlondeGuysAreEvil: He's got a coiffed blonde style.
* CharacterDeath: [[spoiler:Romero meets with him, apparently to make a new shady deal. When Abernathy relaxes, Romero shoots him four times in the chest, killing him outright.]]
* DangerTakesABackseat: [[spoiler:Pops up right behind Norma to deliver his ultimatum.]]
* DeadpanSnarker: As per usual for a Creator/JereBurns character, he has a talent for sarcasm.
* FauxAffablyEvil: He can only keep up his polite facade for so long and quickly loses his patience.
* FourEyesZeroSoul: Behind those thick, nerdy glasses beats the heart of a true psychopath.
* IHaveManyNames: He says this almost word-for-word while speaking with [[spoiler:Romero. Jake Abernathy and Joe Fioretti are both implied to be aliases.]]
* TheManBehindTheMan: The real power behind Keith Summers [[spoiler:and Zach Shelby.]]
* NoKillLikeOverkill: [[spoiler:Romero shoots him four times, sending him into the water.]]
* LeanAndMean: He's very thin with sharp, sinister features.
* ObviouslyEvil: He pays only in cash, acts very sketchy and generally creeps everybody out.
* SoftSpokenSadist: He has a very gentle, slow voice that's at fierce contrast to what type of person he truly is.
* WouldHitAGirl: He beats the absolute hell out of Keith Summers' sister off-screen.

[[folder:Will Decody]]
!!Will Decody
->'''Played By:''' Ian Hart

Emma's father, a taxidermist and divorcee. A good man at heart, he's nonetheless very protective of his daughter due to her illness.
* BaldOfAwesome: Will is open of the more morally upright characters on the show, but also a PapaWolf. He's also bald as they come.
* CoolOldGuy: He's more than willing to take the young Norman under his wing and teach him taxidermy.
* GoodParents: Will is a protective, good-natured man who loves his daughter dearly.
* TheMentor: A minor example, but he does train Norman in taxidermy.
* NiceGuy: Will is a good father to his daughter, and helps Norman deal with his issues when he doesn't have to do.
* OverprotectiveDad: At first, but it's quickly averted. He's just a good man who doesn't want his daughter hurt.
* PapaWolf: He's protective of his daughter, and scopes out Norman to make sure he isn't a bad sort.

->'''Played By:''' Martin Cummins

Christine's husband.
* {{Jerkass}}: Peter thoughtlessly jokes about how Norma's business (and her subsequent hopes and dreams) are about to be destroyed due to the coming bypass (which he supports).
* RichJerk: Aside from being an asshole, he's one of White Pine Bay's wealthy elite.

[[folder:Jimmy Brennan]]
!!Jimmy Brennan
->'''Played By:''' Michael Rogers

Cody Brennan's abusive, alcoholic father.
* AbusiveParent: To Cody, whom he verbally berates and beats. When he's not beating his daughter, he's generally neglectful of her.
* AccidentalMurder: [[spoiler:Norman pushes him down a flight of stairs, accidentally killing him.]]
* TheAlcoholic: There are beer bottles usually strewn around him, and he's consistently drunk. Cody sometimes steals his alcohol and knows what he'll notice missing and what wasn't.
* AssholeVictim: Considering he's an abusive drunk, [[spoiler:he isn't particularly mourned by anyone but his daughter who has mixed feelings on him.]]
* CharacterDeath: [[spoiler:Norman pushes him down the stairs during a confrontation, killing him.]]
* {{Jerkass}}: It comes with the territory of being a drunken child-beating wreck. Romero relates how he knew Jimmy his whole life, and how he was 'angry' for pretty much all of it.
* HairTriggerTemper: Cody is terrified of him because he can fly off the handle from the moment he wakes up.
* PetTheDog: According to Cody, her father does have good aspects. Jimmy and Cody used to watch movies together and he made her laugh. Their relationship has pretty clearly deteriorated.

[[folder:Keith Summers]]
!!Keith Summers
->'''Played By:''' [[Creator/WEarlBrown W. Earl Brown]]

The former owner of the Seafairer Motel and the house behind it. He held an extreme bitterness towards Norma Bates and her son, Norman, for purchasing the hotel after he lost it to the bank.
* AssholeVictim: Aside from [[spoiler:raping Norma]], almost everyone in town seems to agree he was a jerk.
* BeardOfEvil: A stubbly goatee type.
* TheBully: According to Shelby, who describes him as such. In fact, nobody besides Romero seems to care for him much at all.
* CharacterDeath: After he [[spoiler:rapes and taunts Norma, she runs him through with a kitchen knife.]]
* DisproportionateRetribution: The bank takes away your motel because you couldn't make payments? Better [[spoiler:rape the new owner.]]
* FatBastard: Easily one of the least, if now ''the'' least, sympathetic characters on the entire show and tubby to go with it.
* FatSlob: He's an overweight, unshaven drunk.
* FirstEpisodeSpoiler: His death at Norma's hands.
* HotBlooded: From what we saw, he was an angry jerk who flew off the handle at others.
* {{Jerkass}}: He's an aggressive, slovenly drunk with a penchant for [[spoiler:rape]]. And nobody in town likes him, not even his [[spoiler:partners-in-crime, Shelby and Abernathy.]]
* PostRapeTaunt: [[spoiler:His ill-advised taunt to Norma is what pushes her to murder him.]]
-->''"You liked it."''
* RapeIsASpecialKindOfEvil: [[spoiler:His rape of Norma is what pegs his murder as somewhat justified in the eyes of the viewers.]]
* SmallRoleBigImpact: After dying in the first episode, he looms over the rest of the season. He causes Romero to get on Norma's back, and was part of the whole sex-slave town conspiracy. He's mentioned pretty much every episode.

[[folder:Mayor Woodriff]]
!!Mayor Rob Woodriff
->'''Played By:''' Andrew Airlie

The Mayor of White Pine Bay.
* GenreSavvy: He knows what kind of town he's the Mayor of.

[[folder:Lee Berman]]
!!Lee Berman
->'''Played By:''' Robert Moloney

A city councilman who is widely disliked.
* CharacterDeath: [[spoiler:He's killed on the orders of Nick Ford.]]
* {{Jerkass}}: He's rude, condescending and smug. It's little wonder Christine and Nick are impressed when Norma calls him a 'dick' to his face.
* MakeItLookLikeAnAccident: [[spoiler:Lee Berman dies in an apparant car accident; in reality Ford arranged his death.]]