!Main Characters

[[folder: Archibald "Archie" Andrews]]

!Archibald "Archie" Andrews

'''Archibald "Archie" Andrews''' is the star and the hero of the series, introduced in December, 1941. Known as the "Typical Teenager", Archie is clumsy, girl-crazy, dopey but occasionally bright, and constantly forced to juggle between Betty and Veronica in an epic LoveTriangle. He's the centerpoint of everything, having the most Giant-Size series and digests of all the characters, and mostly everyone in the series is important to him or connected to him in some way. He's also known to be the face of the Archie Comics franchise.
* NinetyPercentOfYourBrain: In a story, Archie recites this statistic to his friends. Moose exclaims that 10% is "almost less than half our brains". Archie muses if the statistic is too high in some cases.
* ABoyAndHisX: Little Archie and his adorable puppy, Spotty.
* {{Adorkable}}: Archie can be endearingly awkward especially around the opposite sex. Him being a ChickMagnet doesn't prevent him from being totally clumsy around girls which makes him endearing.
* TheAllAmericanBoy: Archie fits this trope as the classic all American teenager, especially during TheFifties and TheSixties.
* AllGuysWantCheerleaders: Multiple cover have Archie show interest for cheerleader, often Betty and Veronica, or easily distracted by them during the games.
* TheAllegedCar:
** His famous jalopy, "Ol' Betsy". Even in modern stories (where the jalopy--''way'' too old to even be a realistic "lemon" anymore--has been replaced by a model merely four decades old) it's a heap, frequently breaking down, exploding or leaking oil.
** This carries over to the ''3000'' series that sees Archie driving around a hover-car version of his Mustang. It ''still'' has a tendency to break down.
* AlliterativeName: '''A'''rchibald "'''A'''rchie" '''A'''ndrews.
* AllLovingHero: Archie is very loving, caring and supportive of his friends and he's always willing to give people second chances and see the best in others. It's part of what makes Archie such an idealistic, noble and heroic character.
* AlwaysSomeoneBetter: Sometimes feels this way about Reggie. Considering that Reggie is rich, handsome, athletic, charismatic and popular, Archie is sometimes threatened by Reggie's presence, especially when it pertains to Veronica's attention which is why Reggie is sometimes seen as TheRival to Archie.
* ArtEvolution: His bow-tie and yellow-checkered pants are long gone; the same goes for the ancient-looking school sweater (most of the time, anyway). Also, his 40s buck teeth and really ugly appearance have vanished.
* BigBrotherWorship: As Little Archie, he is good friends with, and looks up to, Betty's older brother Chic.
* BigNo: [[spoiler:In ''ComicBook/LifeWithArchieTheMarriedLife'' issue #36, he shouts out this trope as he sees Wendell's gun pointed at Kevin Keller before jumping into the fray and in the line of fire.]]
* ButtMonkey: Archie gets a lot of bad luck.
* TheCasanova: Not only is Archie famous for juggling his interest in Betty and Veronica, but he's also been romantically linked to other female character such as Cheryl Blossom and other girls.
* ChickMagnet: Besides Betty and Veronica, Archie has dates many other girls, including Cheryl Blossom, Ginger Lopez and especially Valerie Smith (his first black girlfriend) of the ''ComicBook/JosieAndThePussyCats'' that is his ThirdOptionLoveInterest.
* CoveredInKisses: Happens regularly to him, often from Betty.
* CrazyJealousGuy: Shows jealousy whenever either Veronica or Betty pay attention to other guys or go out on dates with other guys over him. Archie can be rather jealous and possessive over his girls.
* TheCutie: Sure, Archie is indecisive and clumsy, but he's just so endearing and {{Adorkable}} that one can't help but find him lovable and worthy of rooting for.
* DependingOnTheWriter: Is Archie one of the best players on a sports team? Or does his klutziness apply there, making him a benchwarmer who can barely play? What sport is he even playing? It totally depends on what story the writers want to tell. His success with girls tends to vary based on the kind of story as well -- he'll either have an easy time getting any girl's number, or he'll be nervous about asking someone out.
* DistractedByTheSexy: Archie would occasionally have this problem every time he sees a cute girl. Once he somehow managed to trip over a floor buffer in a hallway that had [[OffscreenTeleportation been two frames earlier completely clear.]]
* DyingDeclarationOfLove: [[spoiler: In ''Life With Archie: The Married Life'': "...I've always loved you..." He says this as he is dying of a bullet wound. And for an extra arm twister, he confesses his love ''in front of Betty and Veronica''! ''In both universes!'']]
* EarlyInstallmentCharacterDesignDifference: Archie originally had buck-teeth. By TheSeventies they were gone. He was originally a [[TheGonk gonk]] but was eventually changed into "average looking" and then (usually) "above-average looking".
* EarlyInstallmentWeirdness:
** His first demand in his very first panel? "Call me Chick!" instead of Archie or Archibald. This was dropped within months.
** Early Little Archie strips portrayed him as a JerkWithAHeartOfJerk, to put it very mildly.
* FieryRedhead: Shows shades of this from time to time. Archie can lose his temper sometimes, especially when he gets jealous over Veronica or Betty paying more attention to other guys instead of him.
* FourTemperamentEnsemble: The Sanguine.
* TheFundamentalist: During the period in which ''Archie Comics'' produced evangelical tracts, he would pray to God to smite his enemies. [[BoltOfDivineRetribution And it worked]].
* GoldenSnitch: in a school scavenger hunt, one of the items is a "willing tycoon", so Archie promptly asks Mr. Lodge to come to the designated meeting place before the time expired. The actual focus of the story, Betty and Veronica, rack up points for many items, accumulating 2,200 points. How much points did Archie get for summoning Mr. Lodge? ''5,000''. The in-universe FridgeLogic of why Ronnie never bothered to actually call Mr. Lodge, her own father, for the hunt, was immediately lampshaded.
* HairTriggerTemper: Downplayed. Archie's temper can be quit hot and expositive at times but he's able to keep his temper and anger under control for the most part. After all, he can be a FieryRedhead from time to time.
* HeManWomanHater: In the earliest of ''Little Archie'' strips, [[http://www.cracked.com/blog/8-bizarre-horrors-found-in-squarest-comic-book-ever/ Archie had a vehement hatred towards girls]] and went out of his way to beat up Betty and Veronica for little-to-no reason.
* TheHero: Archie is this of the entire franchise, considering that he's the face of ''Franchise/ArchieComics'' and the stories generally centre on him. He also fits the heroic archetype considering that despite his many flaws and hindrances, he's an incredibly noble, goodhearted and caring individual who always has friends' best interests at heart.
* TheHeroDies: [[spoiler:Towards the end of ''Life With Archie: The Married Life''. [[OhAndXDies His death was already announced beforehand in April 2014, but its nature not revealed until three months later]]. But ultimately, it is made quite a bit less dramatic by the fact that it happens to an ExpendableAlternateUniverse version of him.]]
* HeterosexualLifePartners: With Jughead, though Arch ditches him for tail at a moment's notice.
* HerosClassicCar: For many years Archie was depicted driving a 1916 Ford Model T (or Model A), sometimes as a Hot Rod and sometimes just an old car, [[TheAllegedCar prone to breaking down more than driving]]. In 1983 this was permanently replaced by a 1960s era Ford Mustang, again prone to breaking down. In one comic story Mr. Lodge temporarily trades cars with Archie, giving him a late model sports car in an even trade for Archie's jalopy - Mr. Lodge is attending a classic car show and feels he's sure to win with Archie's car.
* HoistByHisOwnPetard: Most of his schemes will backfire in one way or another.
* HotBlooded: Downplayed. Archie can be a little hot headed and impulsive at times, but these traits don't make him any less noble and heroic.
* IconicItem: His infamous black and yellow Riverdale High letterman jacket. He's always seen to be wearing it in the comics or any other adaptation of Archie Comics.
* InnocentBlueEyes: Whenever Betty or Archie's eye colors ade mentioned in the script or depicted in the art, they're almost always blue. In one story, Betty suggests that this is a good reason for the two of them to become a couple.
* KavorkaMan: He's not ugly by any means, but even in-universe he's described as being nowhere near as attractive as he should be considering the types of girls he pulls.
* TheKlutz:
** Sometimes he tends to be very, very clumsy. The school principal and Mr Lodge are often victim of his clumsiness.
** When Jughead was invited to an Andrews family reunion, he notices that the clumsiness is a trait that is shared among Archie's entire family.
* LoserGetsTheGirl: Despite being portrayed as having only average intelligence, looks, and skills, Archie usually has 2 or more girls vying for his attention. [[DependingOnTheWriter Sometimes his kind attitude is seen a plus,]] [[CluelessChickMagnet but other stories have him be more oblivious]] [[WhatDoesSheSeeInHim usually towards Betty.]]
* LoveTriangle: Among fiction's most iconic and famous. Will he choose Betty or Veronica?
* OnlyKnownByTheirNickname: Although his full given name is Archibald, everyone who knows him, including his family and friends, all call him Archie.
* ProgressivelyPrettier: In Archie's earliest appearances he was also pretty ugly. He was a scrawny, bucktoothed geek with bad acne. He later became the more handsome and athletic character we know today.
* TheRival: To Reggie, sometimes. Normally, they are fighting over Veronica's attention or affections.
* TheRunaway: Little Archie was once punished by his parents that he contemplated pulling this. He tells Betty that he might have gone through with it, if it weren't for a mysterious stranger who warned him against running away. To that day, Archie doesn't know who the stranger was, and would have liked to thank him/her. [[spoiler:When Archie time travels to the past, he finds out that it was ''he'' was the stranger all along, just in time to talk his younger self from running away.]]
* SensitiveGuyAndManlyMan: The Sensitive Guy to Reggie's Manly Man.
* TakingTheBullet: [[spoiler:In both continuities of ''ComicBook/LifeWithArchieTheMarriedLife'', he ends up taking the bullet for [[StraightGay Kevin Keller]] before dying near the end.]]
* TheyFightCrime: His frequent adventures fighting spies, or his stint as "Pureheart the Powerful", usually pulling a FollowTheLeader act at a current crime-fighting fad (Series/TheManFromUNCLE, Superhero stuff).
* TwoTimerDate: Arguably the most famous example. How many times has he accidentally set up dates with Betty ''and'' Veronica for the same time again?
* UnwantedAssistance: His attempts at helping others usually wind up making things worse for them due to his clumsiness.
* UnwittingInstigatorOfDoom: in one story, Archie gets a part-time job helping put up traffic signs. He decides to drop by the Lodge Mansion before putting a couple of sings up ("Stop" and "Detour - Turn Right") in their designated places just to visit Veronica. ALL passing vehicles saw the signs outside the estate, and go into the driveway, causing a ''serious'' traffic jam. And Archie thinks Mr. Lodge is placing the blame on him the second Lodge saw him, and runs away angrily, completely unaware that he really ''is'' the cause of the whole mess! One of the few times Mr. Lodge had ''good'' reason for prohibiting Archie from entering the estate.
* WhatDoesSheSeeInHim: Commonly what much of the audience is thinking when Veronica and Betty are constantly fighting over Archie and his affections.
* WhatTheHellHero: Draws this a lot from Jughead (usually) over his shabby treatment of Betty.
* YouthfulFreckles: One of his most noticeable physically defining characteristics are the numerous freckles that are located on his face, particular on his cheek area. The freckles give Archie a nerdy appearance.

[[folder: Elizabeth "Betty" Cooper]]

!Elizabeth "Betty" Cooper

'''Elizabeth "Betty" Cooper''' is a pretty, all-around {{Nice G|uy}}irl, introduced in December 1941, during the very first story. Initially portrayed as a good cook who was a bit flighty, Betty was modified post-Women's Lib into a girl who was not afraid to show traditionally-masculine skills and interests, becoming a Jack of All Trades. Portrayed as the "Nice One" in the eternal LoveTriangle. She's also the youngest of three children, but her older brother and sister have since moved out of the house in the regular series. We do see her parents fairly often.
* AcademicAthlete: Betty is a tomboyish athlete but she's also TheSmartGirl who has intelligence and works hard in school to achieve high grades.
* AlwaysSecondBest: Betty often feels this way about Veronica especially when it comes to Archie. There's also the fact that Veronica is rich and beautiful and Betty is tomboyish and middle class.
* BettyAndVeronica: [[TropeNamers Herself as Betty.]]
* BewareTheNiceOnes: In the story "A Woman Scorned" in ''Archie'' #156.
* BlondeBrunetteRedhead: The Blonde.
* CharacterDevelopment: A lot of it - initially, she was very flighty and kind of a "Dumb Blonde", and usually entirely focused on domestic pursuits. By the 1960s, she'd morphed into a combination of a tomboy and girly girl. She also used to be ''much'' more desperate to pick up Archie, and was nearly always a definite loser for his heart. Only later did Archie actually seem to ''want'' to date her most of the time.
* ChildhoodFriendRomance: With Archie.
* ClingyJealousGirl: She's less possessive than Veronica, but that doesn't mean she will stand idly by if somebody's taking an interest in Archie.
* DependingOnTheWriter: Whether or not Betty is a sore loser or a sad loser depends on who's writing. Her obsessiveness over Archie varies as well.
* DumbBlonde: Her early characterization, a lot of the time. After this is averted (see TheSmartGirl).
* EarlyInstallmentCharacterDesignDifference: Her hair changed a bit from the jump in styles during the 1950s, going from standard long, flowing, curled locks to her signature ponytail. Only the occasional new hairstyle has ever been used since (usually the "long hair plus ponytail" look).
* FourTemperamentEnsemble: The Melancholic.
* FriendToAllLivingThings: Betty has a talent with animals (she owns a cat, Caramel) and often operates small businesses concerning them no matter how troubling they turn out.
* FriendlyEnemy: With Veronica, although this [[DependingOnTheWriter depends on the writer]].
* GirlNextDoor: The quintessential version.
* HairOfGoldHeartOfGold: She's blonde and one of the nicest characters in the franchise.
* HeroesWantRedheads: Gender-Inverted. Betty has been in love with Archie, who's a redhead, since childhood.
* InnocentBlueEyes: Whenever Betty or Archie's eye color is mentioned in the script, it's almost always blue. In one story, Betty suggests that this is a good reason for the two of them to become a couple.
* KindheartedCatLover: She keeps a pet cat named Caramel and is probably the most kindhearted person in the series.
* NiceGirl: She doesn't have a mean bone in her body and is known for her kindness.
* OnlySixFaces: Famously identical to Veronica except the hair.
* OneOfTheBoys: DependingOnTheWriter. This trait is most obvious in the 2015 reboot. Her mechanic skills are emphasized and she's quite tomboyish, in stark contrast to the GirlyGirl Veronica.
* OnlyKnownByTheirNickname: Her actual full name is Elizabeth, but everyone who knows her calls her Betty.
* PassionateSportsGirl: Betty has a love of playing sports. She plays baseball and loves swimming.
* PerkyGoth: She actually went goth in one issue (really!), and was still generally rather cheerful. Her two goth friends were even more cheerful than she was.
* PomPomGirl: She's on the cheer squad, [[NegativeContinuity or not]]. Whatever the plot calls for.
* PrayerPose: In the evangelical 1970's Archie strips, Betty was ''constantly'' praying.
* SatelliteCharacter: Many would be surprised to know that Betty has two adult siblings: Chic the government spy, and Polly the successful reporter. Neither appear very often.
* TheSmartGirl: Contrary to the "dumb blonde" stereotype and despite her beauty, Betty actually has an above-average intelligence and is one of the smartest students at Riverdale High School. In one story, she won an award and was sent to compete in New York and has won numerous academic awards.
* SupremeChef: Especially in comparison to [[LethalChef Veronica]].
* SweaterGirl: Like Veronica, she can be seen wearing form fitting sweaters.
* TeamMom: She's very supportive to her friends, and can be nurturing towards strangers.
* TomboyAndGirlyGirl: Tomboy to Veronica's Girly Girl. Originally they were both feminine, however CharacterizationMarchesOn made Betty go from a DumbBlonde to a WrenchWench with a TomboyishPonytail while Veronica stayed a LovableAlphaBitch fashionista.
* TomboyishPonytail: She is a {{Tomboy}} and her regular hairstyle is a ponytail.
* TomboyWithAGirlyStreak: She likes wearing pretty dresses, [[NiceGirl is sweet, kind and caring]] and [[FeminineWomenCanCook has great]] [[TextileWorkIsFeminine domestic skills]].
* UnkemptBeauty: She doesn't wear make-up and, apart from early decades, dresses in attire like tees more than anything.
* UnlimitedWardrobe: In some stories she's developed an impressive wardrobe of her own because Veronica just hands off any clothes she gets tired of to Betty. Not that Betty necessarily minds, since Veronica's generosity allows her to keep up with Ronnie in fashion despite her much more limited finances.
* VitriolicBestBuds: With Veronica. The two started out the series back in the [[TheForties 1940s]] as bitter rivals, but some time around the [[TheFifties 1950s]] were morphed into best friends / rivals in love. They still viciously fight each other over Archie, and occasionally play oneupsmanship, but for the most part (and DependingOnTheWriter) they're completely believable as close friends who just happen to share everything together, including character flaws ''and'' boyfriends.
* WhoWouldWantToWatchUs: Betty, an aspiring writer, decided to show her new novel's synopsis to her friends, and they quickly peg it as Betty writing about them, despite Betty insisting it's all fictional. (to be fair, the names Betty made for the expies are very thin alterations to the character they're based on: Artie, Jarhead, Ox, just to give the more obvious examples) The gang quickly gets offended about the characteristics of their novel counterparts, and Betty had to trash her novel and write a new one.
* WrenchWench: Women's Lib led to Betty taking on many tomboyish traits, including being the best mechanic in Riverdale. The boys either see this as a turn-on, or just use her to get their cars fixed, depending on the story. She frequently helps Archie with his broken down car Betsy.
* {{Yandere}}: Back in the old days, she could be seen as this. In one notable issue, she actively tried to ''MURDER'' Archie, after he broke one last date.

[[folder: Veronica "Ronnie" Lodge]]

!Veronica "Ronnie" Lodge

'''Veronica "Ronnie" Lodge''' is a rich, seductive girl most likely to get Archie's (as well as other members of the opposite sex) heart racing. She's known to be the prettiest, richest, and most popular girl in all of Riverdale. She debited April, 1942 (only a few months after the series started). Sometimes spoiled, often vain, and frequently prone to temper tantrums, she gets several moments in each story to show that she's got a [[JerkWithAHeartOfGold heart of gold underneath her attitude]]. Her father, Hiram, was a major character (arguably the most important of the parental characters), but her mother Hermione was at-best a SatelliteCharacter. "Cousin Leroy" was a fixture of the comics for a long time, hanging out at the Lodge house as a bratty prankster-type of young kid.

* AcademicAlphaBitch: She's an AlphaBitch but she's also a BrainyBrunette who's intelligent and good at math and economics. She's also heavily involved in a lot of extracurricular school activities.
* TheAce: Veronica has ''everything'' going for her, including beauty, intelligence, status, popularity, and wealth. Veronica has it all that it's no wonder she's a SpoiledBrat and is seriously vain.
* AffectionateNickname: Most, if not all, of her friends call her Ronnie.
* AllGuysWantCheerleaders: Veronica has been portrayed as a cheerleader in some stories. Plus, she's a MsFanservice that certainly attracts the attention of the opposite sex, most notably Archie.
* AllWomenLoveShoes: Veronica is obsessed with shoes. In fact, she loves shoes so much that she bought out all the shoes from every single shoe store in Riverdale. She ended up with a total of 400+ pairs of shoes! If that isn't a sign of Veronica's shoe obsession..
* AloofDarkHairedGirl: She tends to act aloof to her friends due to her social class. Her dad, a self-made man, said he sent her to Riverdale High specifically so she wouldn't end up a snob. It...kinda worked?
* AlphaBitch[=/=]LovableAlphaBitch: DependingOnTheWriter. She can often lean towards this, especially when she and Betty fight over Archie, but in other stories she is a good friend with her..
* TheArtifact: In early years while the rest of the gang go by their nicknames, she sticks out since she is still called by her real name. It took a while for writers to start addressing her with her nickname. And the dialogue keeps switching back and forth what the characters call her.
* AwLookTheyReallyDoLoveEachOther: With Jughead, of course. They constantly fight, snark and argue with each other but there's no doubt that underneath all their bickering, they do genuinely care about each other and have a bond.
* BelligerentSexualTension: Considering how snarky and sarcastic Veronica is, she has this with pretty much every male character that she interacts with, including Archie.
* BettyAndVeronica: [[TropeNamers Herself as Veronica.]]
* BlondeBrunetteRedhead: The Brunette.
* BrainlessBeauty: Subverted. On the surface, it may appear as if Veronica is a typical, spoiled, vain and shallow rich girl who does nothing by act like a ditz with a credit card and has absolutely no intelligence, brains, or substance. However, she's actually very intelligent and cunning. She's also strong at math and economics and is therefore, GoodWithNumbers.
* BrainyBrunette: Veronica is very intelligent and is excellent at both math and economics.
* BratsWithSlingshots: Her rarely-seen-anymore Cousin Leroy was this, in a strictly 1950s-60s bent.
* BreakTheHaughty: She is often a victim of this trope when she is written like a bitch.
* BreakoutCharacter: Initially, Veronica was clearly a secondary character who functioned most often as nothing more than a plot device -- an object of desire for Archie and an object of envy for Betty, who was depicted as an energetic schemer at the time. In the decades since her first appearance, almost all of this initial background has disappeared. Veronica Lodge has been retconned to have grown up in Riverdale, and she has become a full blown character in her own right and one of the main group. Veronica's popularity was a key factor in her becoming a key character in the comics and her role expanding much greater than it originally intended to be.
* ButtMonkey: Veronica has some misfortunes come her way. She does tend to bring it onto herself, though.
* CatchPhrase: Veronica adds "-kins" at the end of everyone's first names. Daddy-kins, Archie-kins, Juggie-kins, etc.
* CharacterDevelopment: Used to be an awful, truly heinous bitch, and was vastly controlling, selfish and egotistical. She's been on a steady decline since the '50s, gaining the heart of gold and becoming Betty's actual ''friend'' to go along with their romantic rivalry.
* CharacterizationMarchesOn: Her usual AlphaBitch personality was rarely seen throughout "Veronica's Passport".
* TheCheerleader: Veronica has been portrayed as a cheerleader and being a part of the cheerleading squad. She most definitely fits the stereotypical cheerleader archetype being beautiful, popular and an AlphaBitch.
* TheChick: She's the most feminine and girly aspect of the core group. Plus, she's got the strongest set of social skills.
* ClingyJealousGirl: Anytime another girl hangs out with Archie.
* DaddysGirl: Veronica is extremely close to her rich billionaire father Hiram, which is one of the many reasons why he spoils her constantly.
* DeadpanSnarker: Veronica is the QUEEN of Sarcasm and Snark.
* DependingOnTheWriter: Is she an evil RichBitch or is she a really {{Nice G|uy}}irl who's a bit spoiled?
* DudeMagnet: She's a serious case of MsFanservice and she's very beautiful so it's not a surprise that she's never short of male admirers.
* EveryoneHasStandards: Sometimes, the people from the same social standing as her family are too snobby even for her.
* TheFace: She's TheChick and her skills are mostly social instead of practical, but she contributes by being the only one with unlimited wealth and resources.
* TheFashionista: She only buys expensive designer clothing.
* FourTemperamentEnsemble: The Choleric.
* FriendlyEnemy: With Betty, although this [[DependingOnTheWriter depends on the writer]].
* GenerationXerox: all of her ancestors are gifted businessmen much like Hiram himself. When she sets her mind to it, Veronica can also be an effective one.
* GirlyGirl: Veronica is the most girly in feminine female character in the series, especially in comparison to the tomboyish girl next door Betty.
* GoodWithNumbers: Veronica is known to be excellent at math and is also good at economics, which definitely qualifies her as a BrainyBrunette.
* HairTriggerTemper: She'll snap whenever she feels humiliated or threatened, and is the character most likely to undertake a revenge plot. She usually just reserves her wrath for anyone who hurts her friends...[[MyFriendsAndZoidberg and sometimes Jughead]].
* HelloNurse: Veronica has this type of effect on the male population. She is never short of male admirers but this is no surprise considering that Veronica is probably the most beautiful girl in all of Riverdale.
* HeroesWantRedheads: Gender-Inverted. Veronica is drawn to Archie, who's a redhead. Interestingly enough, Betty is also drawn to Archie.
* HotBlooded: She has a major HairTriggerTemper and she can lose her temper and get angry quite easily. It doesn't take much to set Veronica off and it also takes awhile to placate he for calm her down form her temper tantrums.
* HypocriticalHeartwarming: No matter how mean she can be to her friends, she's always the first to come to their defense -- even Jughead's.
* IdleRich: Downplayed. Veronica is a rich girl that loves to go shopping and all, but that doesn't mean that she's completely useless. She's actually very resourceful and intelligent when she needs to be.
* InformedAttractiveness: With the same face and body as every other girl in Riverdale, Veronica is nonetheless sometimes described as the most attractive. One story even has Archie saying that "Betty is beautiful on the inside, but Ronnie is beautiful on the ''outside''!", and it only takes a tiny effort to get her to pry him away from Betty.
* ItsFakeFurItsFine: One Digest had an old strip about her fur clumsily edited to say "Fake Fur" every time she mentioned what she was wearing.
* JerkWithAHeartOfGold: Being a {{Jerkass}} most of the time, Veronica gets many PetTheDog moments to offset this, often revealing her good side deep-down.
* LadyInRed: This has always been the color Veronica wears most.
* LaserGuidedKarma: Veronica's schemes to beat Betty usually tend to backfire on herself.
* LethalChef: Her cooking skills are so notoriously poor that the other characters literally fear for their lives when she tries to prepare a meal. In one strip, news of Archie's impending feast of Veronica's cooking results in a line of boys saying their heartfelt goodbyes- even ''Reggie''! Archie even {{Lampshades}} it:
-->'''Archie''': Are you getting hitched to Jughead, Ron? The way you bake, he's the only one who'd ''survive'' that pie!
* LonelyRichKid: Subverted. Although Veronica is a rich girl, she's actually very popular and has plenty of friends.
* LotsOfLuggage: Wealthy, spoiled Veronica Lodge has been known to bring a great deal of her extensive wardrobe along with her when traveling, regardless of the destination.
* LovableAlphaBitch: Veronica can be major bitchy and catty, but underneath her bitchy facade, she's actually a JerkWithAHeartOfGold and she definitely has a kind and caring side to her personality which makes her very bootable and likeable.
* MoodSwinger: Veronica can easily switch from happy and cheerful to angry and irritated in less than a second.
* MsFanservice: She is a tall, slender and attractive girl. It's pretty much a given that she'll be wearing the most-revealing outfit of any given strip, ''especially'' the beach-themed ones. Sometimes she's even been arrested for wearing "indecent" bikinis on public beaches- and the artists ''show it''!
* MultipleChoicePast: In the earliest Archie Comics, there were a few different 'Veronica origin' stories. In her debut story, in Pep #26, April 1942, Veronica was referred to as a 'sub-debutante', daughter of 'Money Bags' Lodge of Beacon Hill, who had just come to live in Riverdale. In Pep #31, September 1942, Veronica was revealed to have lived in Boston before coming to Riverdale. Her father Burton K. Lodge was introduced as a 'big shot Boston politician'. In Archie Comics #1, Winter 1942, we are shown another version of the history of Veronica's coming to live in Riverdale. In this story, Veronica was referred to as 'the elusive sub-deb' and 'that girl from New York'.
* OldMoney:
** She is part of an old money family from New York (based on a real life family from Boston), and her father moved to Riverdale to try (unsuccessfully) to avoid her being a SpoiledBrat like her peers.
** In a ''Life with Archie'' issue, Veronica claims that her ancestors came from the Mayflower, proving even more about her being part of OldMoney.
* OnlySixFaces: Famously identical to Betty except the hair.
* ParentalTitleCharacterization: Refers to her dad as "daddy" due to being a rich DaddysGirl.
* PetTheDog: Often quite mean, and almost always very demanding, Ronnie will usually come to Betty's aide if she's in need, and can generally be counted on to feed some poor people or take care of some orphans.
* PopularIsDumb: Subverted. Veronica is the most popular girl in school but she's intelligent and cunning and has a good head on her shoulders. She's more than just a ditz with a credit card who just likes to go shopping for expensive clothes.
* PrettyInMink: Still wears furs occasionally.
* ProudBeauty: She provides the trope image!
* RichBitch: Often shows tendencies towards this, especially to Jughead. Her superheroine code-name was "Miss Vanity" for a reason.
* RichInDollarsPoorInSense: Oh yeah. Her spending habits are legendary, as well as her father's frequent blow-ups over her rampant Credit Card use.
* TheRival: To Betty and Jughead.
* SatelliteCharacter: Cousin Leroy was one to her. A bratty little kid, he was seemingly there more for childish pranks and someone to be younger than the main characters than anything else- it rarely even came up that he was from a rich family.
* ScrewTheRulesIHaveMoney [[ScrewTheRulesIHaveConnections And Connections!]]:
** Rarely invokes these to cheat, but her ability to schmooze and get what she wants from rich and powerful people has helped the gang out on many an occasion.
** There was one time she was sent to a school in Rome full of nasty girls that reduced her to tears on occasion. [[spoiler:When she realizes that she was accidentally picked up at the airport by the wrong person and brought to a reform school instead of a business school, the headmistress starts sweating as soon as Veronica says her last name is actually "Lodge" and picks up the phone to call her dad. She basically begs Ronnie ''not to ruin her life''.]]
* ShesGotLegs: And boy, does she sure love to show them off as much as possible by wearing short skirts!
* SouthernBelle: The 60s AnimatedAdaptation gave her this type of accent, implying that she was supposed to be a Southern girl.
* SpoiledBrat: To poor Mr. Lodge's exasperation. He actually sent her to Riverdale High instead of a private school to try and avert this.
* SpoiledSweet: Veronica is rich and gets everything and she can be very spoiled, but she's willing to share some of her wealth with her friends or those in need.
* {{Stripperific}}: A lot of the clothes that Veronica wears are highly revealing and expose her figure which definitely makes her a big time MsFanservice.
* SweaterGirl: Veronica's clothing trademark is wearing tight fitted sweaters of any color.
* TomboyAndGirlyGirl: Girly Girl to Betty's Tomboy. Originally they were both feminine, however CharacterizationMarchesOn made Betty go from a DumbBlonde to a WrenchWench with a TomboyishPonytail while Veronica stayed a LovableAlphaBitch fashionista.
* {{Tsundere}}: Type B. Most likely to snap at Archie if he steps out of line.
* UnclePennybags: Veronica is a female version in many stories, happily letting her friends enjoy her mansion. She's also been depicted in a couple of stories as pawning off clothes that she doesn't want anymore on Betty...which actually leads to Betty having a pretty fancy wardrobe herself.
* UnlimitedWardrobe: {{Lampshaded}} many times, including on one occasion that she had a ''shop'' that sells her hand-me-downs.
* UptownGirl: Veronica is an extremely rich girl while Archie is a working class boy and the two of them were involved in a romantic relationship.
* VitriolicBestBuds: With Betty. The two started out the series back in the [[TheForties 1940s]] as bitter rivals, but some time around the [[TheFifties 1950s]] were morphed into best friends / rivals in love. They still viciously fight each other over Archie, and occasionally play oneupsmanship, but for the most part (and DependingOnTheWriter) they're completely believable as close friends who just happen to share everything together, including character flaws ''and'' boyfriends.
* WalkingTheEarth: Technically speaking, her mini-series "Veronica's Passport".

[[folder: Forsythe Pendleton "Jughead" Jones III]]

!Forsythe Pendleton "Jughead" Jones III

'''Forsythe Pendleton Jones III''', commonly known as Jughead, is the best friend of Archie. Jughead debuted in December 1941 alongside Archie and Betty. Jughead was a noted woman-hater at first, famous for being the Big Eater of Big Eaters. An overall weirdo, he tended to be a loner who follows his own path, avoiding the girl-crazy antics of his male co-stars. Initially a [[StrawMisogynist misogynist]], he received CharacterDevelopment and eventually became more disinterested in romance as much as anything, and actually made friends with girls like Betty. Some stories in the early 90s played with romance for Jug, but were ultimately short-lived, and as of 2016 he's stated to be asexual in the reboot continuity. He became an older brother in the 1990s, gaining a sister in Jellybean (aka "Forsythia").
* ABoyAndHisX: Jughead and Hot Dog (who actually appears in teen-era stories, [[WhatHappenedToTheMouse unlike]] Archie's dog Spotty).
* AbortedArc: Jughead's LoveTriangle with Joani and Debbie didn't last more than a year, despite how well-known it is amongst adult Archie fans. The fans at the time obviously didn't take to it. His "Punk" phase with the mohawk was even shorter.
* AccidentalHero: A comic had Jughead failing as a security guard until he tripped and fell on a guy who turned out to be a shoplifter.
* {{Adorkable}}: Jughead can be highly endearingly awkward at times.
* AlliterativeName: '''J'''ughead '''J'''ones.
* AluminumChristmasTrees: Surprisingly, his trademark beanie was once a ''real'' fashion accessory of 1940s teenagers. They would cut their father's work caps into the jagged-edge shape and wear them. Nowadays, it just makes him look like a kook.
* ArtEvolution: His mother underwent a shift in the mid-90s (around her pregnancy), changing from basically "Jughead in a wig" to a normal-looking woman. Lately, she seems to have shifted back a bit.
* {{Asexuality}}: Explicitly stated in the reboot as of 2016. The author of the reboot says that he has been written as heterosexual in the past and another author in the future may try to re-write him as straight once again.
* AwLookTheyReallyDoLoveEachOther: With Veronica, of course. Jughead and Veronica may constantly fight, argue and snark at each other, but underneath all that bickering, they both care about each other and have a genuine bond of friendship.
* BackupBluff: In one comic where secret agents kidnap Archie and Dilton and threaten to kill them for refusing to give up the formula for rocket fuel that Jughead souped-up by accident (they wanted to steal the formula so they could extort other countries into paying a fortune to obtain it), Jughead, knowing that they could easily dispatch him if he [[LeeroyJenkins charged headlong into battle]], lights up some fireworks and yells at nonexistent allies to open fire. The agents mistake the fireworks' pops for gunfire and surrender to him, believing themselves to be outnumbered.
* BerserkButton: Any time food is threatened, Jughead gains superhuman strength. Reggie and assorted minor bullies and robbers have all fallen victim to this.
* BigEater: Among the most iconic examples in all of fiction, especially in the West. Often eats things that are literally impossible in real-life, such as [[DagwoodSandwich burgers over ten feet in diameter]], or fifty burgers in one sitting.
* BrilliantButLazy: He is second only to Dilton in intelligence. Sometimes he is not even lazy, as he wins awards for his great marks. Several stories have played with the idea that his intelligence is fueled by all of the food he eats.
* BunnyEarsLawyer: He is sometimes portrayed as this, though it [[DependingOnTheWriter Depends On The Writer]]. One issue even had Mr. Weatherbee and Ms. Grundy ''furious'' at the revelation that Jughead was getting straight-As despite being such an oddball and slacker, and utterly refused to believe it was due to anything other than cheating until he aced a pop quiz.
--> '''Mr. Weatherbee''' Let's just face facts. His mind is a steel trap. Whatever he hears he never forgets; he just files it away until it's needed. He's a sloppy, unkempt, irritating genius.
** He even intentionally got himself sent to detention so he'd have a ''quiet place to study'', it never occurred to him to just ''ask'' if he could stay after class.
* CelibateHero: Jughead was initially misogynistic, but is now usually uninterested in pursuing romance, preferring the simpler (and less painful) world of food. Many stories have played with this, trying to figure him out. The answer reached in the 1990s was that he liked ''some'' girls, but love was so complicated (his first crush broke his heart by moving away when they were kids) that he ultimately returned to the simple joys of eating. As of 2016, confirmed as asexual, a fair difference from celibate (being an orientation versus a choice), though his confirmed asexuality only applies to the reboot stories.
* CerebusRetcon: The Mark Waid/Fiona Staples run establishes that [[spoiler:the Joneses were the richest family in Riverdale when Jughead was a kid, only to go broke when his dad made a bad investment,]] which puts his oddball name, tendency to mooch and run up a tab at Pop's, and dislike of Veronica in a new light.
* CharacterDevelopment:
** Jug was normally a cynical woman-hater at first (even going to near-impossible lengths by today's standards), slowly warming to Betty over the years as a friend, but by the 1990s, writers frequently toyed with giving him girlfriends (he even had his own LoveTriangle for a while!). He's still a non-dater, but he clearly has female friends now, and no longer freaks out and runs if they touch him accidentally.
** One story in the 70s featured him going bowling with Betty and having an epiphany that he could just be friends with a girl without any of that mushy romantic stuff.
* CheatedAngle: No matter which direction Jug is facing, his beanie will always be tilted, and its side will always be decorated with a red circle and a white stripe.
* ChickMagnet: Despite his dislike of the opposite sex, Jughead has no issue with attracting many girls. Too bad that he doesn't show any romantic interest in any of them.
* CloudcuckoolandersMinder: Archie's girl-craziness, crazy schemes and clumsiness would land him in even more trouble if Jughead wasn't always watching his back and trying to keep him out of trouble. He's practically Archie's keeper. He also sometimes played this role to Betty during her pre-CharacterDevelopment years when she was kind of a ditz.
* DeadpanSnarker: Jughead specializes in using sarcasm and making snarky comments. It's one of the defining traits of his character and is what makes him so iconic in the first place.
* DependingOnTheWriter: Jughead's woman-hating can vary, as some arcs actually show him with a genuine romantic interest in ''some'' girls. Also, he's either one of the a lazy, poor student, ''in spite'' of his intellect, or one of the best students in school.
* AllDrummersAreAnimals: He's not exactly a wild child, but he's certainly the weirdest member of The Archies.
* EmbarrassingFirstName: ''Forsythe''. Even his ''parents'' call him Jughead, as do the teachers.
** He was so much used to this, that, in one story, when Mr. Weatherbee decreed that Jughead be addressed by his first name, Juggie couldn't even respond to anyone calling him.
* EyesAlwaysShut: Famously his default expression. He'll open them if shocked or surprised, and spent a good deal of the 1990s with them consistently as open as everyone else's, but usually it's his trademark along with the hat and sweater. Other characters often point this trait out, and it's usually seen as him being too lazy to open them all the way. One older comic even displayed his eye states as ''backwards'', where keeping his eyes open rendered him blind but he was able to weave his way past obstacles as if they weren't even there upon shutting them again.
* FamedInStory: in the "Jughead Time Police" series, he has gained a reputation for being one of the world's greatest crimefighters. To the point that the local museum has dedicated a ''whole wing'' to showcasing his life story.
* FlatCharacter: His girlfriend Joani was a case of this- having few characteristics besides an obsessive love for Jughead. The other half of the Love Triangle, Debbie, was more of a rocker chick with her own attitude, but often fell into this as well.
* FourTemperamentEnsemble: The Phlegmatic.
* GagNose: Jughead has this type of nose, as does the rest of the Jones family which means that this nose shape is genetic within the Jones family. However, Jellybean appears to be the exception as she doesn't have this kind of nose like her other family members. In that way, she's genetically blessed.
* GuileHero: Jughead is very good at getting his way with these of strategy and manipulations. He likes to use his ability to manipulate against Reggie.
* HeManWomanHater: For his first forty years or so, Jughead often claimed girls were despicable, and even as late as the 1990s still made the occasional misogynist remark. ValuesDissonance has caused later writers to try different ways of explaining this, such as past heartbreak from childhood romance, [[UsefulNotes/VictimBlaming bad impressions from Veronica and Ethel]], and most recently in the 2015 reboot, {{asexuality}} carried to extremes. They usually point out that Jughead is [[SomeOfMyBestFriendsAreX friends with Betty]] to discount his woman hating, though Jughead has said more than once that Betty is NotLikeOtherGirls--a statement that has actually encouraged some fans to ship them.
* HeterosexualLifePartners:
** With Archie, though ol' Arch tends to ditch Jug at the nearest possible moment, in search of tail, so this is more from Jughead's end.
** In Little Archie, this extends to their pets Spotty and Hot Dog.
* HypercompetentSidekick: A lot of the time, he's implied to be a lot smarter and more sensible than Archie. He usually knows when Archie's plans aren't going to work but gets roped into them anyway.
* IconicItem: It wouldn't be Jughead without his [[NiceHat beanie]].
* IntellectualAnimal: Hot Dog's a lot smarter than he lets on, much like his owner.
* {{Irony}}: Despite disliking women, he has many admirers over the years.
* TheLancer: To Archie.
* LoveTriangle: Jughead developed a crush on a new girl named Debbie in the early 90s, and right then, Joanie Jummp (a childhood girlfriend) came back into his life. The resulting mess followed many similar Archie storylines, including the girls being best friends with each other (often hanging off of Jug simultaneously).
* MistakenForGay: For years WildMassGuessing and AlternateCharacterInterpretations placed Jughead as this, which made a joke in the first Kevin Keller adventure so funny. Veronica, not knowing Kevin is gay, gave him a giant heart-shaped box of chocolates. Kevin wanted to turn Veronica down (and didn't like the chocolates anyway), so he gave the box to Jughead, who would eat anything. Veronica sees this and, having just found out before that Kevin is gay, starts yelling that even ''Jughead'' is stealing boys away from her now.
* NoGuyWantsToBeChased: Ethel was always after Jughead who was continually running away from her.
* ObsessedWithFood: Jughead would often become distracted if the subject of food came up in the middle of him talking about something else.
* OnlyKnownByTheirNickname: Always goes by Jughead (he despises "Forsythe", his real name). Trula Twyst calls him "Juggers" as a mock-name.
* PreppyName: Although he's commonly known as Jughead, that's just his nickname. His full birth name is Forsythe Pendleton Jones III, most definitely a name that sounds like it belongs to a privileged, spoiled rich spoiled kid.
* TheRival: Trula Twyst, a psychiatry-obsessed student who frequently butts heads with Jug, manipulating him and trying to figure out what makes him tick. She founded the "J.U.S.T. Cause", devoted to curing his girl-hating. Also Veronica, who steals Archie away from his best friend. And then Reggie, who is locked in an eternal prank war with Jug.
* ShipperOnDeck: He ships Archie and Betty and becomes visibly annoyed whenever Archie chooses Veronica instead. While addressing the readers, Jug pointed out that he sees Betty as the lesser of two evils, since "Nobody shares with Veronica Lodge".
* SitcomArchNemesis: To Veronica.
* SmarterThanYouLook: He may appear to be slow and uninterested, but Jug is actually pretty intellectually gifted and astute.
* StrongFamilyResemblance: Both of Jughead's parents look like him.
* TheyFightCrime: Aside from his adventures alongside Archie's spy-fighting and superhero antics, Jughead was a member of the Time Police for a brief period. Teaming with Archie's descendant January [=McAndrews=], they sought to fix time anomalies.
* ThroughHisStomach: A frequent victim, this trick nearly always works.
* TrademarkFavoriteFood: Hamburgers. So much so that one story had his blood replaced by hamburger juice!
* TwoTimerDate: Once accidentally did this with Joani and Debbie, thanks to a magic genie. The irony was not lost on him.
* UncannyFamilyResemblance: Has a cousin that looks ''exactly'' like him -- Nathan. Problems arose for Jug when Nathan shows up in Riverdale, and starts unintentionally ruining Jughead's reputation; for the unaware, Nathan is TheCasanova. Yeah. There's also Jug's other, more recurring cousin, Souphead, who's basically a Mini-Jughead.
* TheUnreveal: Jughead often wore a shirt with a large "S" imprinted on it. In one story, Jug and his family were going to move to a new city. He was going to reveal to Archie the meaning behind the "S," but once it was revealed that Jug wasn't moving after all, he decided to save the secret for another time.

[[folder: Reginald "Reggie" Mantle]]

!Reginald "Reggie" Mantle

'''Reginald "Reggie" Mantle''' is a romantic rival with Archie for Veronica's affections, and has an even less pleasant rivalry with "Spindle-snoot", aka Jughead. Usually, Veronica is not that interested in him, but if he has the money and the car to get where Archie can't, it's "see you, Archiekins!" Occasionally delves into being a [[JerkWithAHeartOfGold good person deep-down]], depending on the story. Reggie debuted in the summer of 1942, completing the five-man ensemble at the heart of the series.

* TheAce: Reggie is rich, handsome, intelligent and athletic. He's got everything going for him.
* TheBigGuy: He's very well built, athletic and muscular.
* TheBully: Downplayed. Reggie isn't a full blown bully but he does show bullying characteristics especially towards Archie and Jughead. He constantly tries to prank Archie and Jughead in a sometimes malicious manner.
* BullyingADragon: Any time Reggie tries to play a joke on Moose or date Midge without Moose knowing, you just know things won't end well for Reg.
* CasanovaWannabe: Reggie plays himself off as someone who's magically good with the ladies but many girls, particularly the girl that he's the most interested in (Veronica), shun him in favor of Archie.
* DeadpanSnarker: Sometimes. At other times, he's a "Hyuk! Hyuk!" type of over-acting Ham. Either way, he's the first one with a derogatory gag.
* DependingOnTheWriter: How much of a jerk ''is'' Reggie, anyways? He's either a conniving, scheming prankster who actively hates Archie and Jughead, or he's actually just their sarcastic friend.
* DumbJock: Subverted. Reggie comes across as a meathead jock, but he's actually very smart, manipulative and cunning.
* EntitledBastard: Considering that Reggie comes from a rich, privileged background, it's really not a shock to see that Reggie can be incredibly spoiled and entitled. When he doesn't get his way, he can react pretty negatively.
* EvenEvilHasStandards:
** Used to distinguish Reggie from even worse antagonists. For example, when Reggie lost the class president nomination to [[StraightGay Kevin Keller]] and [[JerkJock David Perkins]], David proposed a team up between the two, and subtly suggested smearing Kevin with anti-gay propaganda. Reggie, a man who just a few panels before was ''explicitly lying'' by promising everyone no homework and free iPads if he won, angrily asserts that he might be rotten, but even ''he's'' not rotten enough for homophobia.
** Much like Lex Luthor and his reputation to NOT be a dick on Albert Einstein's Birthday, Reggie is also like this on Christmas.
* FreudianExcuse Featured most prominently in the Freshmen Year prequel series. Unlike his friends who all have really close, tight-knit families, Reggie often comes home to an empty house. One particularly effective page has then 14-year-old Reggie sitting alone in the kitchen for hours, hoping in vain that his cool, upperclassmen friends will contact him. Nobody calls.
* HopelessSuitor: Sometimes appears this way to Veronica. Reggie has always tried hard to get with Veronica, but Veronica is constantly hung up on Archie to even notice Reggie. The only time when Veronica appears to give Reggie the time of day is when she asks him to go out on dates with her because she wants to make Archie jealous and get him to react.
* IconicSequelCharacter: Reggie is considered the fifth major character of the main Archie cast; however, he didn't formally appear until one year after the series began.
* JerkJock: Great athlete and obvious jerk.
* JerkWithAHeartOfGold: How close he is to one or the other depends on the story- he's often an enormous prick to everybody, playing pranks all the time, but some stories either have him temporarily warm up Grinch-like, or establish him as someone who hangs out with the gang regularly. Some stories have the rest of the gang defend him as "our jerk!", and often times he's seen palling around with Jughead, his arch-enemy in other stories.
* LargeHam: Reggie is extremely extravagant and bombastic in his behavior and actions.
* LonelyRichKid: Reggie is wealthy and has everything going for him, but he was a lonely kid growing up and din't have a lot of friends. That changes when he befriends Archie, Jughead and the rest of the gang.
* ManipulativeBastard: Reggie is very scheming and will plot against Jughead and Archie to get his way. Unfortunately for him, Jughead and Archie normally outwit him.
* MissingMom: Borderline case. Unlike the other characters in the Main 5 who often have stories featuring their parents, only Reggie's dad, Ricky Mantle, who works for the Riverdale Gazette, makes consistent appearances. On the rare occasions where his Mom might appear in a panel, she goes unnamed and her appearance changes every time.
* NobodyLovesTheBassist: Plays bass guitar in the garage band, and gets the least fan mail out of all the members of 'the Archies' quintet.
* OnlyKnownByTheirNickname: Shows that he's NotSoDifferent from his pals, Archie and Jughead. Once Archie, Reggie, and Jughead attended a party hosted by a group of [[IdleRich wealthy Riverdale youth]] who were recruiting new members for their club. Archie is initially given a pass because he dates [[ScrewTheRulesIHaveConnections Veronica]] but Jughead is immediately dismissed as a boor. Offended on Jug's behalf, Archie leaves too. Reggie is allowed to stay, however all the rich boys [[DoNotCallMePaul refer to him as Reginald]] and mock the lower class for using an AffectionateNickname. Reggie realizes that prefers his friends' casual attitude and [[FriendOrIdolDecision chooses to hang out with Archie and Jughead instead.]]
* PairTheSpares: According to ''Life With Archie: The Married Life'', he ends up with whichever girl Archie ''doesn't'' choose.
* PluckyComicRelief: Reggie is known to have a very good sense of humor and he often provides much humor in the comics.
* PreppyName: His full name is Reginald Mantle, a name that sounds like it belongs to a spoiled, rich and privileged kid which Reggie most certainly is.
* TallDarkAndHandsome: Reggie is physically attractive and appealing to the opposite sex. Too bad that his good looks don't always impress the object of his affection, Veronica.
* TallDarkAndSnarky: Reggie is dark haired and is the most sarcastic character next to Jughead and Veronica.
* TemptingFate: Every time he tries to date Midge.
* TheRival: A romantic one for Archie (Reggie likewise chases Veronica), a prank-based one for Jughead.
* SensitiveGuyAndManlyMan: The Manly Man to Archie's Sensitive Guy.
* SmallNameBigEgo: Thinks really highly of himself, despite evidence on the contrary.
* SpoiledBrat: Reggie is rich, wealthy, and a privileged teenage boy with status. Is it any wonder why he can come across as spoiled and entitled? He's very similar to Veronica in this regard. No wonder he's so drawn to her.
* TheProudElite: He comes from a well-to-do family, gets high grades, is captain of whatever sports team is the focus of the story, tends to have women swooning over him, and ''boy does he know it''.
* {{Tsundere}}: Type A. Aloof and rude to people in general, beneath that a fun-loving prankster JerkAss to his circle of friends, and ''beneath that'' has a [[JerkWithAHeartOfGold genuine heart]] and sincerely cares deeply about his friends.
* VitriolicBestBuds: With Archie. Sometimes with Jughead too. One story that involved Reggie getting StageFright during his first attempt at stand-up comedy led to Jughead heckling him, which got Reggie mad enough to reply and then go into the rest of his routine.

!Secondary Characters

[[folder: "Big" Ethel Muggs]]

!"Big" Ethel Muggs
[[caption-width-right:328:Ethel, before and after the makeover.]]

Ethel is a large, skinny, buck-toothed ugly girl, primarily shown as psychotically [[AbhorrentAdmirer chasing after Jughead]] to play off of his girl-hating nature for cheap gags. It was played so cruelly at first that Jughead even made fun of her appearance on a frequent basis! By later decades, she was developed into a NiceGirl with a crush, and even had other male interests for a while. She debuted in May, 1962, and underwent a visual evolution in the early 2000s, becoming more homely than hideous.
* AbhorrentAdmirer:
** Ethel was attracted to Jughead, who was notoriously uninterested in anything but food. She would have been unwanted anyway, so maybe they figured they'd make her unattractive just to underscore it, or perhaps they deliberately went with an ugly girl because it's one thing for him to say he's not interested in women (no other girl tries to so much as ask him out except under extraordinary circumstances), but if he turns down a hot one routinely he must be gay.
** Subverted in the LiveActionAdaptation ''Return To Riverdale''. Set at and around the cast's 15th high school reunion, it reveals that Ethel was actually BeautifulAllAlong and is now a world-famous supermodel.
** Archie Comics have also downplayed this aspect of Ethel in later years. While she was as ugly as they come in her first appearances and used solely to torture Jughead, Ethel has since had some of her more distorted features toned down. She's still really tall with buck teeth and a big nose, but she's drawn much more normally — even pretty — and given trendier clothing. As well, she's more of a regular character now (being good friends with Betty), instead of a one-dimensional plot device.
** Subverted again in that Archie took her out on a casual date to a comedy club and museum and ended up preferring the fact that unlike Betty and Veronica, Ethel made no demands of him. He asked her out again after taking her home.
** Inverted in an issue where [[MsFanservice Cheryl Blossom]] tries to seduce Jughead, just to prove she can. She fails, but then sees Jughead trying to impress Ethel (who unbeknownst to Cheryl had a picnic basket full of food). Later on another character decides to practice some lines for a play, and Cheryl walks in on him apparently [[NotWhatItLooksLike declaring his love for Ethel]]. The issue ends with Cheryl taking a photo of Ethel into a beauty parlor and demanding to be made to look "like this exotic creature".
* AscendedExtra: Ethel got a major boost in the Christian-themed Spire-produced comics of the 1960s, being featured as a main character alongside Archie, learning about the Christian faith.
* CharacterDevelopment: She was originally stupid (complete with Moose-ish "d-uh"s) in addition to ugly.
* ChuckCunninghamSyndrome: Jeffrey, a blind boy, was introduced into the strip in the mid-90s as a love interest for Ethel. It didn't pan out (largely because it screwed with the popular dynamic, and because Ethel herself was virtually the tenth-most-necessary character, so there was no room for a SatelliteCharacter of her very own).
* DemotedToExtra: This was her fate when Jughead had his own LoveTriangle with Joani and Debbie. Years of chasing Jughead, and now he hooks up with two new hotties? Poor Ethel had a couple strips dealing with this (once helping Jug out when he accidentally offended Joani), but it was too depressing to ''really'' focus on, so it was mostly dropped until that storyline was done.
* DependingOnTheArtist: Just ''how'' gawky and ugly she is can change between artists, not to mention her current case of...
* {{Gonk}}: In an aversion to OnlySixFaces, Ethel was given a skinny and flat-chested body, a single buck tooth and a hairstyle that was absurdly old-fashioned even for the 1960s.
* HugeSchoolGirl: Her height earned her nickname.
* LoveTriangle: With Jughead and Jeffrey (a blind boy) for a brief period in the 1990s. Jeffrey was nice to her and liked her, and Jughead even seemed to be jealous and wanted some attention. It didn't last.
* OnlySixFaces: An exception, much to her chagrin. She is literally the ''only'' unattractive teenage girl in Riverdale.
* ProgressivelyPrettier: Ethel's Gonkishness has faded a bit over time, giving her a more normal-looking face, to the point where some issues make her look honest-to-God ''attractive''. Most of the time, though, she's still gawky and a bit too thin.
* SheCleansUpNicely: when Archie goes out with her in a NotADate story, he was actually stunned by her change in appearance.
* SingleTargetSexuality: Almost entirely focused on Jughead, to the point of insanity. A few stories have shown her with interests in other boys, who even returned the favor (Dilton, Jeffrey, even Archie), but most of these were either one-shot stories or short-lived escapades.
* ThroughHisStomach: A common way for her to con Jughead into dates. Either by cooking food herself, or promising to pay for his meals, she'll get him one way or another.

[[folder: Dilton Doiley]]

!Dilton Doiley

Dilton is a pint-sized, bespectacled super-genius of the Archie Universe. He features heavily in nearly any story requiring genius, robots, science fiction or wacky inventions. If a story with him doesn't involve his smarts, it's usually his shyness around girls. Dilton—named as such—debuted in the Archie daily comic strip in 1948 and moved to the comic books in 1950. Interestingly, various "bookworm" characters shown before him in the comic books had many of his traits, and even his visual appearance.
* AlliterativeName: '''D'''ilton '''D'''oiley.
* BrainsAndBrawn: Brains to Moose's Brawn.
* BreakoutCharacter: A background character just beneath the main cast, he's had a starring role in several stories, and even had his own series once- ''Dilton's Strange Science'', featuring his sci-fi adventures with girlfriend Danni.
* CanonDiscontinuity: Poor Dilton has hooked up with Danni Malloy and blazing hottie Cheryl Blossom in continuity, but both were ignored alarmingly quickly -- Cheryl went right into a fan-voting contest to see who her next boyfriend was going to be. Who knows where his [[PairTheSpares relationship]] with Brigitte will go?
** He even got to date ''Veronica'' in one story, after she became so fed up with Archie and Reggie fighting over her that she resolved to go to the dance with the next boy who came by...who just happened to be Dilton.
* {{Expy}}: He was replaced in cartoon spin-off ''The New Archies'' for Eugene, a black kid with most of the same personality traits, to add a TokenMinority to the cast that wasn't Chuck.
* GadgeteerGenius
* InformedAttribute: He and Moose were often said to be the best of friends in some stories (Wiki/{{Wikipedia}} even mentions it) -- this was rarely reflected in the actual events of the series.
* KidAppealCharacter: Type IV (see TeenGenius)
* NerdsAreInnocent: Dilton is a nice, smart, guy who wants to always do the right thing. He is rarely seen dating, and when he is, it's almost always with girls who are just as sweet and nerdy as himself.
* PairTheSpares: With Brigitte, as both were background characters (her more so than him) with no one else in their lives.
* PhraseCatcher: the "Explorers of the Unknown" series inverts this; when someone starts thinking up a smart plan, another character would immediately say, "I thought Gizmo (Dilton's character) is the genius!".
* ShorterMeansSmarter: Dilton is the shortest male in the comics but he's also one of the most intelligent.
* TheShortGuyWithGlasses: The shortest member of the main group.
* SmartPeoplePlayChess: Dilton is incredibly intelligent and he also has a love of playing chess.
* SlobsVersusSnobs: When he debuted in the daily strip, Dilton had the vaguely effeminate dress and snooty manners of a stereotypical early 1900s snob—thus his surname Doiley (i. e. a lace doily, cliched effeminate-snob gear).
* TeenGenius: Leads to the most out-there stories in Archie comics, frequently defying reality beyond mere "cartoonish" conventions. Robots, aliens, super-computers and the like are mundane things to him.
* WhatHappenedToTheMouse: His relationships with Danni and Cheryl Blossom vanished without a trace.

[[folder: Chuck Clayton and Nancy Woods]]

!Chuck Clayton and Nancy Woods

During the 1970s, Archie Comics added a black friend to the main cast. Chuck was initially a jock, and shown equally as friendly as the rest of the cast, but later years morphed him into the official "Artist" of the group, and many stories involved him and girlfriend Nancy (added a few years after him, in order to give him a girl), and her frequent annoyance with him ignoring her in favor of art. Chuck debuted in 1971, Nancy in 1976.

* TheAce: Name a sport, any sport. Chuck will always be one of the best athletes.
* AlliterativeName: Chuck Clayton.
* BlackAndNerdy: Chuck, from the 1990s onward. Less nerdy in terms of being a loser than simply an over-committed comics geek and artist.
* BlackBestFriend: Both of them, for Archie and Betty, respectively. Neither are actually the ''best'' friends of the pair, but it still fits.
* CharacterDevelopment: Chuck was initially a pretty generic guy until they started focusing on his artistic career. A bit egotistical and snarky, even, but he eventually just became obsessive and dorky.
* FlatCharacter: Nancy has very few unique character traits, being one of the least-used recurring female characters (the teachers and mothers of the cast, plus Betty, Ron, Midge and Ethel). She's pretty much "Generic NiceGirl" unless she's getting angry at Chuck for ignoring her for his art career.
* TheNineties: Chuck starts to sport a fade or a flat-top.
* OfficialCouple: One of the very few in the comics.
* SatelliteCharacter: Nancy was originally one for Chuck, and later became one for Betty (in scenes where Ronnie wasn't necessary to be a talking post).
* SchoolNewspaperNewsHound: Nancy was often this in later years to give her something more to do than being Chuck's girlfriend.
* SequentialArtist: Chuck makes comics.
* TheSeventies: Chuck's decade of origin can be pretty obvious in stories from that era, thanks to his big afro.
* TokenMinority: One of the first in Archie Comics, coming in a bit later than Valerie of the Pussycats.
* TokenTrio: Chuck was often grouped with Archie and Betty this way in the 1970s.
* WhyDontYouMarryIt: Nancy sometimes feels like she's playing second-fiddle to Chuck's artist past time, and she calls him out on it like this.

[[folder: Marmaduke "Big Moose" Mason and Midge Klump]]

!Marmaduke "Big Moose" Mason and Midge Klump

A hulk of a man, Moose is dumb to the point of mental retardation at times, and has a good heart, but God help you if you mess with "My Gurl". Midge is basically a Flat Character and either someone for boys (usually Reggie) to covet, or as a token "third friend" to Betty and Ronnie.
* AlliterativeName: '''M'''armaduke "'''M'''oose" '''M'''ason.
* AnimalMotifs: In English comics, he's nicknamed Big Moose. In Spanish translations, he's nicknamed Big Gorilla. Both names are self-explanatory.
* BewareTheNiceOnes: Moose is a pretty NiceGuy most of the time, right up until someone pushes his BerserkButton.
* BoyishShortHair: Midge.
* BrainsAndBrawn: Brawn to Dilton's Brains.
** A word-scramble game in the digests lists Midge as the third-best student in school (after Betty and Dilton), meaning that she can also fill the brains half of the trope if the game's facts were true.
* BruiserWithASoftCenter: Moose, despite being prone to anger and violence, is kind and gentle deep down, especially with children.
* BullyHunter: while [[DependingOnTheWriter often]] [[AlternateCharacterInterpretation depicted]] as a bully himself, the gang can always count on him to take care of other, less benevolent giants in the district. This ''especially'' goes for Dilton; anyone he catches pushing his "Little Buddy" around is begging to be demolished!
* ButNotTooForeign: revealed to have Russian ancestry.
* ClingyJealousGirl: Not to level of her boyfriend (see below), but Midge goes crazy whenever another girl hits on Moose.
* CrazyJealousGuy:
** Do not hit on Midge. Do not talk to Midge. Do not accidentally bump into Midge. Do not breathe near Midge. If you do, then Moose will kill you. Even Jughead isn't immune to this, and he's the ''last'' guy who would hit on Midge (except for a certain fantasy-future storyline).
** Despite WordOfGod as his "close friend," ''Dilton'' isn't immune to this, either. One story (featuring the gang as summer camp counselors and a magic-powered younger camper playing magical pranks on the gang; oddly, Sabrina isn't involved in this story) has Moose tricked into thinking that Dilton left flowers and a note to Midge. Moose angrily tells Dilton to "prepare to fly back to Riverdale!" Cue Dilton sent flying into the air (with a "POW!" sound effect) in the next panel.
** With Jughead it's more of a DependingOnTheWriter. He sometimes "trusts" Jughead, but sometimes he still goes berserk all the same.
* CuttingTheKnot: Moose was actually able to solve a Rubik's Cube, stumping his friends (including Dilton!) in the process, by simply taking the puzzle apart and then putting the same-colored parts together.
* DependingOnTheArtist: Moose can either be ripped like a comic book superhero (with six-pack abs and everything), or a giant gorilla of a man. Either way, he's still huge.
* DependingOnTheWriter: Midge is either the unwilling victim of Reggie's come-ons, or actually excited to steal away with him while Moose is distracted (it leans more towards the former in older stories).
* DumbMuscle: ''REALLY'' dumb. As in, does not know where the Leaning Tower is located, or what 2 + 2 is.
** HeartIsAnAwesomePower: but it later proves key to stopping a "super"-salesman. The salesman sells his wares by putting ideas in people's heads, and Moose just happens to grasp ideas at a slow rate.
** CallingMeALogarithm: Moose's vocabulary is VERY LIMITED to the point of confusing words that are unknown to him with words of a completely different meaning.
--> '''Moose:''' "Duhhh hey! Who are you calling an Idiom!?"
* EarWorm: in-universe, Dilton once composed a rap song with lyrics containing historical facts to help Moose in the subject; ''because'' the song was so catchy, Moose managed to memorize it and pass his oral History test.
* EarlyInstallmentCharacterDesignDifference: Moose had an [[NonstandardCharacterDesign overly cartoony design]] in his early appearances.
* FlatCharacter: Midge is either annoyed at Moose' protectiveness, or a token female friend to the other girls. Then again, there's the fact that she gets just as insanely jealous whenever another girl shows interest in Moose.
* GentleGiant: Moose, a muscle-bound tall guy with a good nature.
* HiddenDepths: a Christmas special makes Dilton realize that Moose has potential to be a poet.
* HighSchoolSweethearts: After university she realizes she doesn't actually like Moose's insane jealousy and breaks up with him in both Archie marries Betty and Archie marries Veronica timelines.
* HugeGuyTinyGirl: Even more so in early years, when Midge had a more petite build than Betty or Veronica.
* InformedAttractiveness: Midge looks the same as all the other girls in town, but is seen as particularly attractive to boys, likely due to the "forbidden fruit" aspect.
* LIsForDyslexia: This was given as the explanation for Moose's near mental-retardation in one story- it hasn't really been followed up on (as "stupid jock" jokes are much easier to come by than "legitimate learning disability" jokes), but it explains how he's still actually in the same classes as everybody else after all these years.
* LiteralMinded: Moose. One time he was asked to put a can of tomatoes in soup (guess what he ''did'' put in). [[labelnote:answer]]the '''can'''[[/labelnote]]
** Moose occasionally did this to the point of [[RuleOfFunny excluding reason or logic.]] Told to put peat moss in Veronica's garden, Moose promptly went out and found someone named "Pete Morse". [[HilarityEnsues Hilarity ensued.]]
** One infamous strip had the gang propose a "carpool" to save up on gas whenever they go to the beach, and they all voted on Moose's car. What does he do to his car? '''Fill it up with water'''.
** Selected to run for office? He shows up to the meeting in a ''track outfit''.
* LoadBearingHero: When the gang take a vacation to Italy, they hear Moose crying for help, and find him trying to push a certain building into place. Jughead snarks about who should be telling Moose it was ''supposed to be that way''. If you haven't guessed, it was [[spoiler:the Leaning Tower of Pisa.]]
* NiceGuy: Moose is a gentle guy most of the time.
* OfficialCouple: One of the very few in the comics.
* OnlySixFaces: Like most women, Midge looks just like Betty and Ronnie, but with short black hair.
* TooDumbToFool: In one comic, there was a charismatic ConMan who could convince people to buy anything he wanted them to by putting ideas in their heads. He tries this on Moose, but it doesn't work as he doesn't process ideas very well. He does know when he's being insulted, however, and promptly decks the guy for calling him a stupid lard bucket, depriving him of his charming voice.
* VerbalTic: "D-uh..."

[[folder: Cheryl Blossom]]

!Cheryl Blossom

The Pembrooke-born snob who debuted in 1982 as kind of a "third choice" seductress that took Riverdale by storm. She was short-lived, but made a surprise return at the end of "The Love Showdown", becoming a major recurring character. She spent most of the 1990s in various Limited Series and her own book, but eventually most of that was dropped and she became a minor supporting character.
* AlphaBitch: Cheryl is extremely bitchy and catty. She shows how manipulative she can be when she always plots and schemes to steal Archie away from both Veronica and Betty.
* BlondeBrunetteRedhead: The Redhead.
* CharacterDevelopment: She became nicer as her own series moved forward, replacing her RichBitch persona with that of a JerkWithAHeartOfGold.
* ChuckCunninghamSyndrome: She disappeared twice before ending up a permanent, though sporadic, character.
* EvilRedhead: Downplayed. Cheryl isn't completely bad but she can be very scheming and manipulative at times.
* JerkWithAHeartOfGold: The personality (sometimes) used in her own series. She became much less conniving, but still a glory-hound.
* ManipulativeBitch: She can be selfish and manipulative, sometimes plotting to lure Archie away from Betty and Veronica.
* MsFanservice: Dan [=DeCarlo=] gave her a Pamela Anderson clone body, with [[ImpossibleHourglassFigure even larger breasts and buttocks]] than was normal for Riverdale girls, and was frequently seen in skimpier clothes than all the others. In one beach storyline, she tried to go ''topless''.
* OnlySixFaces: A notable aversion, as her body type was different than the famously-similar other Archieverse girls, but her ''face'' was as well -- she had thicker lips and lashes than everybody else.
* PutOnABus: She was actually written out in the late 90s as actually moving away for a while.
** TheBusCameBack: This lasted a few years, and she returned (without her own series this time) as a minor character.
* ReplacementFlatCharacter: Was this to Veronica, being a hotter, snobbier, richer girl who won Archie over with sex appeal, once Veronica had become a nicer individual. Cheryl actually needed her ''own'' Niles once her own series moved forward and revealed ''her'' nicer side as well.
* RichBitch: She is very proud of her wealth and occasionally squabbles with Veronica over who leads the more extravagant lifestyle.
* ThirdOptionLoveInterest: The former TropeNamer. Famously came in as a "third choice", and temporarily had a legit shot at taking over. In the "Love Showdown" storyline, for example, Betty and Veronica escalate their competition for Archie, which ends in Archie choosing Cheryl Blossom instead (although the Status Quo is restored in a follow-up special).
* VillainProtagonist: A few of the stories in her own series were this.
* WolverinePublicity: Cheryl ''exploded'' onto the Archie scene on her 1990s return, quickly getting one limited series after another. Finally, she got her own series and was a constant feature. Eventually, backlash set in, and she was actually written out of the books again before the decade was over, and is now just a recurring character.
* WorkoutFanservice

[[folder: Kevin Keller]]

!Kevin Keller

One of the newest characters added into the series. Kevin's the new kid in town who's quickly become good friends with Jughead and Veronica. He's also interested in becoming a journalist, and the local news paper publishes his articles now and then. He was introduced in 2010 as one of the first positive portrayals of an openly gay character in a series aimed for children -- to put it mildly, it was ''huge''. Kevin's introduction and accompanying mini-series sold out faster than any previous Archie comic, and spawned his own graphic novel within two years. Now he has his own permanent series, which already had a staggering number of pre-orders before it even hit shelves.
* AlliterativeName: '''K'''evin '''K'''eller.
* BigEater: Kevin shares Jughead's voracious appetite.
* CatSmile: His face seems to be permanently stuck in this expression, even when frowning.
* EarlyInstallmentCharacterDesignDifference: In his first appearance Kevin had BlackBeadEyes like most characters. Afterwards he was given baby blue eyes.
* {{Foil}}: To Jughead. Jug and Kevin bonded instantly over their mutual love of food, but in other ways they're total opposites. Jug is straight but can't stand women (revealed in 2016 to be canonically asexual), Kevin is gay but loves all the girls in town. And while Jughead hates Veronica (or at least "frenemies" hates her), Kevin and Veronica have fast become best friends.
* GayBestFriend: To Veronica (after she gave up on seducing him) and to Jughead (when they discovered that they both enjoy food).
* IncompatibleOrientation: Veronica never stood a chance.
%%* MilitaryBrat
* NewTransferStudent: How is introduced in the comic.
* StraightGay: Despite being explicitly created to be a gay teen in the Archie universe, Kevin is pretty mundane. His first storyline had to deal with him turning down Veronica, who had a crush on him. A later mini-series went over the rest of his life, and showed him as an army brat with a goal of joining the armed forces himself.
* TokenMinority: He's the only (out) gay recurring character. All his dates so far have been with one-shot walk-ons.
* WolverinePublicity: Not only did Kevin's introduction issue and own mini-series sell out (enough to warrant a reprint of both under a variant cover), but just his presence on the cover is enough to sell out other series, as the ''Life with Archie'' issue that featured his wedding was practically sold out before it even went to print (the only places to get it now include the Archie Comics mobile app, and one of the ''Life With Archie'' paperback compilations).

[[folder: Trula Twyst]]

!Trula Twyst

A psychiatrist's daughter, Trula becomes obsessed with manipulating the emotions of people, especially one Jughead Jones. It's never quite clear if she has romantic feelings towards "Juggers" or if she's just doing it for the sheer fun of it, but she's become a fairly important fixture of the Jughead books since her debut in the late 1990s.
* TheChessmaster: Jughead is merely a lab rat; once the Riverdale High student body witnessed what she could do (turning the uber-misogynist Jughead into her willing slave), she became the most popular girl in school... her real object all along.
* DeadpanSnarker
* DependingOnTheWriter: Usually it's a question whether or not she likes Jughead, but a few times she's outright stated it (and one writer had her kiss him!).
* FemmeFatale: More or less. Doesn't use sex as much as her brainpower and manipulation, though.
* FieryRedhead
* MoreThanMindControl: Her unique powers of persuasion.
* OnlySixFaces: Slightly averted. Resembles the other girls, but her nose is usually depicted as a bit more triangular in shape.
* PsychoPsychologist : A supreme one. She once convinced Jughead to ''not like hamburgers''.
* TheRival: To Jughead.
* SmugSnake: Nearly everything she says is done with an evil smirk.

[[folder: The Riverdale High Faculty]]

!The Riverdale High Faculty
A rather large cast of characters, though only a handful are fairly prominent. Major castmembers include Mr. Waldo Weatherbee (the obese school principal), Miss Geraldine Grundy (a token crabby teacher), Coach Kleats (an obese old-school football coach), Coach Floyd Harry Clayton (Chuck's father, a more in-shape coach), Prof. Elmer Benjamin Flutesnoot (the Chem & Sciences teacher), Miss Bernice Beazley (a crabby cafeteria worker) and Mr. Svenson (the gag-foreigner Swedish janitor). Less characters include Miss Haggly (another crone of a teacher), Miss Phlips (The Bee's secretary), Mr. Grimley (a long-suffering guidance counsellor prone to ulcers) and Vice Principal Patton Howitzer (a nasty drill sergeant).
* ChuckCunninghamSyndrome: Patton Howitzer and more than a few others have casually disappeared without a mention.
* CoolOldLady: Miss Grundy-or rather, [[InsistentTerminology Ms. Grundy]]-earned this reputation after advocating for the female students to have some of the rights previously reserved only for boys, such as wearing slacks and taking auto shop class.
* CrouchingMoronHiddenBadass: in one story, Archie and the gang find out the hard way that Coach Kleats was a monster on the sports field (and still ''is'').
* DrillSergeantNasty: Patton Howitzer, who still dresses in military gear and demands that students march.
* EverybodyIsSingle: Except Coach Clayton.
* FunetikAksent: Mr. Svenson never pronounces his "V"s.
* NotSoAboveItAll: They often end up in detention, especially Flutesnoot.
-->'''Betty''': ''Hi, Jughead, how's detention?''
-->'''Jughead''': ''Really weird. Superintendent Hassle gave detentions to me, Archie, Professor Flutesnoot '''[[UpToEleven and Mr. Weatherbee]]'''.''
** Jughead, Archie, Moose and Reggie wanted to have a rally with their RC cars after school, only to have their toys confiscated by Weatherbee, Grundy, Flutesnoot, and Haggly. After school, those teachers decide to play with the RC cars themselves.
* PunnyName: Professor Flutesnoot (his nose is [[GagNose big]]), Coach Kleats, Patton Howitzer (the drill sergeant), and a few of the background teachers like Greta Grappler (the female gym teacher) and Miss Hammly (the drama teacher).
* ReasonableAuthorityFigure: most of them, DependingOnTheWriter. But, if we're going to list one consistent example...if ever there's to be an argument between student and faculty, you can bet that Ms. Grundy would be neutral to the whole thing, willing to listen to the students side of the argument.
* TyrantTakesTheHelm: one story has Weatherbee on leave, and he puts Howitzer in charge. The students have once compared his reign to boot camp.
* TwoTeacherSchool: Hugely averted, though even with a full cast of teachers generally available, they'll still use Miss Grundy for all after-school activities, plays, etc., rather than someone like an actual Drama teacher (Miss Hammly, a rarely-seen background character).
** And yet most of them were also the gang's faculty in elementary...

[[folder: Mr. Hiram P. Lodge]]

!Mr. Hiram P. Lodge

Hiram is married to Hermione Lodge and he has a daughter, Veronica Lodge. He's a billionaire and the richest man in Riverdale (in fact, according to one story, the Lodges founded it).
* AdaptationalVillainy: In some continuities, Mr. Lodge can be a thorough {{Jerkass}} if not an outright CorruptCorporateExecutive.
* TheChewToy: He is one major victim of Archie's clumsiness and this is one of reason because he hate him.
* CoolAndUnusualPunishment: A couple of stories have him inflict these on Veronica. In one story, Veronica goes overboard ''buying new wardrobes for all the other Riverdale High students, as well as redecorating the school itself'', all so they would match her new outfits. Mr. Lodge, who is understandably furious, forces her to tale back her outfits, so that she is the ''only'' student at Riverdale High with an out of style wardrobe.
* DependingOnTheWriter: His heartless businessman tendencies.
* DistressedDude: One of the series' StrictlyFormula plots involves Mr. Lodge being targeted by various criminals and CorruptCorporateExecutive. Archie and the gang are always the ones to stop them.
* HonestCorporateExecutive: In the main "continuity", Mr. Lodge is this. However, a few stories also make him a target of [[CorruptCorporateExecutive corrupt rivals]].
* JerkWithAHeartOfGold: Mr. Lodge is actually a really nice guy – it's just that being one of the main victims of Archie's clumsiness has a tendency to drive him crazy.
* MistakenForAnImposter: There's a story in which Veronica has Archie masquerade as her dad at the school's father-daughter dance, since Mr. Lodge had to go on a business trip. She gets angry with Archie at some point and then he goes outside, where he finds Mr. Lodge, who cancelled said business trip so he could go to the dance. Mr. Lodge arrives at the dance, but Veronica, still angry with Archie, attempts to expose him and finds out the hard way that she's yelling at her father.
* NiceToTheWaiter: His butler Smithers is also one of his closest friends.
* OverprotectiveDad: Mr. Lodge isn't very fond of Archie dating Veronica, mostly because accident-prone Archie typically destroys something valuable whenever he visits Lodge Manor. Other stories avert this trope when Archie and his friends rescue Mr. Lodge from crooked thieves, blackmailers, or business rivals.
* ScrewTheRulesIHaveMoney: Inverted as Veronica will often attempt to utilize her clout to get what she wants, Mr. Lodge will chide her for doing so.
* SelfMadeMan: Sometimes Mr. Lodge is written has being born into a wealthy family or he's written as building his own wealth from a middle-class existence. And the trope is subverted in [[http://riverdalegirlsrule.tumblr.com/post/101656548934 this comic]].
* UnclePennybags: He is depicted as this in some stories, namely on those occasions when he isn't throwing a fit over Veronica's spending sprees or Archie destroying yet another expensive possession.

!Other comics characters

[[folder: Josie James and The Pussycats]]

!Josie James And the Pussycats
See the ''Comicbook/JosieAndThePussycats'' page for more in-depth tropage.

[[folder: Sabrina Spellman, The Teenage Witch]]

!Sabrina Spellman, the Teenage Witch
Originally introduced as a one-off character in the 1960s, Sabrina became one of Archie's major secondary characters over the years, often having her own comic book, several AnimatedSeries and, most famously, her own SitCom in the late 90s/early 2000s. Her shtick is ExactlyWhatItSaysOnTheTin, a teenager who's secretly a witch and is being raised by her two spinster aunts (also witches, natch) to learn the use of her powers. Supporting characters include her (mortal) boyfriend Harvey, and Salem (a human turned into a cat as punishment for trying to conquer the world). Sabrina's stories, by their nature of involving magic, tend to be quite fanciful or outlandish, and she wasn't above hosting horror anthologies back when those were popular. While Sabrina's stories are usually set in her own hometown, she'll also occasionally appear in stories set in Riverdale (as a visiting friend of Archie, Jughead, and the gang).

For more on Sabrina, see [[ComicBook/SabrinaTheTeenageWitch her own page]].

[[folder: Wendell the Busboy]]

! Wendell the Busboy

A mysterious individual who appears in the last quarter of the remaining issues of ''ComicBook/LifeWithArchieTheMarriedLife''. Not much is known about his life, except that he was taken in as a new busboy of the Chocklit Shoppe by Jughead. Lately, however, Wendell has been stalking [[StraightGay Kevin Keller]] and his husband Clay Walker for a long time now and hates getting his pictures taken. It seems that there is something very shady about him... [[spoiler:It is later revealed by the end of the series that he is a HeteronormativeCrusader and a gunman who shot Clay during one of his robberies in Issue #22 and later goes on a rampage by shooting down gay employees in the Southport Mall in Issue #30, and is now seeking to end Kevin's life when his attempt to stop Kevin from becoming a senator on gun control fails. It will have to take a HeroicSacrifice from Archie to save the day...]]
* BeardOfEvil: [[spoiler:Starts growing a goatee as the story moves on to Issue #36.]]
* BeneathSuspicion: [[spoiler:Almost no one suspected that he is the shooter until Issue #36.]]
* BlackBestFriend: Almost to the point of stalking Kevin and Clay around.
* ButNotTooBlack: His skin tone can be this.
* DramaticDrop: [[spoiler:Drops the dishes when he fears that his cover may be blown in Issue #36.]]
* TheDreaded: [[spoiler:Armed with a gun and filled with [[HeteronormativeCrusader a strong hatred for homosexuality]], he strikes fear in the hearts of the LGBT people. It's no surprise that Agent Mitchell and his team fear for Kevin's life.]]
* HeteronormativeCrusader: [[spoiler:Wendell fits this trope down to a T.]]
* HiddenAgendaVillain: [[spoiler:He baffles the police and Archie and his friends to the point when they're not sure if he has an agenda, or if the shooter can be found or revealed.]]
* MysteriousStranger: He is this to Jughead, Archie, and their friends.
* OnlyOneName: He prefers to be secretive and mysterious with this trope.
* TheReveal: [[spoiler:In Issue #36, when Agent Mitchell and his team learn that the suspect is among everyone in the after-party, Wendell fears that his cover may be blown and [[DramaticDrop drops the dishes]] in an attempt to conceal his identity by hiding among the crowds. But from the time that Archie shouts out, "''[[HesGotAWeapon HE'S GOT A]] '''[[HesGotAWeapon GUN!]]'''''" when he pulls out his gun to shoot Kevin, up to the time that Archie pulls out a HeroicSacrifice, we all know who Wendell really is.]]
* ScaryBlackMan: Kevin and Clay refer to him as this. [[spoiler:They both turn out to be right when he makes an assassination attempt on Kevin.]]
* StalkerWithoutACrush: He becomes totally obsessed over Kevin and Clay so much. [[spoiler:So much that he wants to kill Kevin for his marriage to Clay and for becoming a gay senator on gun control.]]