!Heroine

The protagonist of the game, our heroine is a kind girl who has lost her memories and must retreive them with the help of Orion. Despite her story and the cause of her amnesia change depending on the route, in all of them she's a first-year university student and a maid at the "Maid to Shitsuji" cafe.

->'''Voiced by:''' Creator/KaoriNazuka (anime) (Japanese), Maggie Flecknoe (English)
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* AmnesiacHero
* AudienceSurrogate
* CanineCompanion: Had a dog named Kuro in Kent's route. [[spoiler: He dies after he's run over by a car, and it was the cause of her fight with Kent.]]
* ChildhoodFriends: With Shin and Toma.
* FanNickname: Most fans speculate her real name is Lin.
* FlowerMotifs: She's usually symbolized by flowers. She also wears roses in her hat and her blouse.
* HelloInsertNameHere: In the game.
* KillTheCutie: The game has ''a lot'' of bad endings, and all of them end with her death.
* {{Meido}}
* NiceHat
* NoNameGiven: In the anime, she doesn't remember her name. In the game it's the only thing she remembers, but it must be chosen by the player.
* TheQuietOne
* ShrinkingViolet

!Orion

A spirit from the dream world who can only be seen and heard by the heroine. He thinks it's his fault that she lost her memories, so he helps her in that quest.

->'''Voiced by:''' Creator/HiromiIgarashi (Japanese), Creator/ShannonEmerick (English)
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* AscendedExtra: Gets his own route in ''LATER''.
* AudienceSurrogate: Even more than the heroine!
* GenreSavvy: Oh so much.
* HornedHumanoid
* [[spoiler: MissionFromGod: He didn't meet the heroine by chance, as he was given the quest of finding his creator, the leader of the spirits Neil.]]
* NonHumanSidekick: Despite his human appereance, he's actually an spirit from the dream world.
* SpiritAdvisor

!Shin

The boyfriend figure of the Heart world, Shin is a 17-year-old boy who is studying to get into university. Despite being quite rude, he always tries to do the best for the heroine. In every route (except his own) and the anime he works as a cook at "Maid to Shitsuji".

->'''Voiced by:''' Creator/TetsuyaKakihara (Japanese), Houston Hayes (English)
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* DeclarationOfProtection: To the heroine in his route.
* DisappearedDad
* JerkWithAHeartOfGold
* TheRival: With Toma.
* {{Tsundere}}

!Ikki

The boyfriend figure of the Spade world, Ikki is a 22-year-old university student in his fourth year. The most popular butler at "Maid to Shitsuji", he even has a fanclub of girls who visit him everyday.

->'''Voiced by:''' Creator/KisshoTaniyama (Japanese), Creator/BlakeShepard (English)
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* AffectionateNickname: Is called "Ikkyu" by Kent".
* BeCarefulWhatYouWishFor: [[spoiler: As a child, he wished to be popular. As a result, any woman who looks him in the eye falls in love with him.]]
* TheCasanova
* ChickMagnet
* CoolShades: Wears them to try to keep his fangirls away.
* CurtainsMatchTheWindow
* HairDecorations: He wears a spade-shaped clip.
* ILoveYouBecauseICantControlYou: In his route. See {{Be Careful What You Wish For}} entry above.
* InstantFanclub
* LadyKillerInLove: In his route.
* TechnicolourEyes: In the anime, his eyes are switched to a weird mixture of pink and blue.
* VitriolicBestBuds: With Kent.

!Kent

The boyfriend figure of the Clover world, Kent is 25 years old and the heroine's tutor. He likes math problems and believes everything can be resolved by logic.

->'''Voiced by:''' AkiraIshida (Japanese), Tyler Galindo (English)
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* {{Adorkable}}
* AffectionateNickname: Is called "Ken" by Ikki.
* {{Megane}}
* NoSocialSkills: He has little clue of how to talk normally to people, as he always thinks through cold logic.
* SmartPeopleWearGlasses: He's the tutor of the heroine's study club and is shown to like puzzles and mathematic problems.
* VitriolicBestBuds: With Ikki.

!Toma

The boyfriend figure of the Diamond world, Toma is a 20-year-old university student at his second year. He's also a butler at "Maid to Shitsuji", and cares deeply about the heroine.

->'''Voiced by:''' Creator/SatoshiHino (Japanese), Creator/ChrisAyres (English)
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* [[spoiler:BlondGuysAreEvil]]
* ChildhoodFriends: With Shin and the heroine.
* CurtainsMatchTheWindow
* HairDecorations: Wears a black headband.
* [[spoiler:{{Yandere}}]]

!Ukyo

The boyfriend figure of the Joker world. A 25-year-old photographer who seems to know the heroine, but remains distant in all the other routes.

->'''Voiced by:''' KoukiMiyata (Japanese), Patrick Poole (English)
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* CurtainsMatchTheWindow
* LongHairedPrettyBoy
* [[spoiler: ImportantHaircut: Cuts his hair in the Wedding segment in ''CROWD''.]]
* [[spoiler: IWantMyBelovedToBeHappy: In every other route except his own, he dies to let the heroine have her happy ending with another man.]]
* NiceHat
* [[spoiler: SplitPersonality]]

!Sawa

The heroine's best friend, a lively university student who studies at the same university as the heroine. She also works as a maid at "Maid to Shitsuji".

->'''Voiced by:''' Satomi Moriya (Japanese), Allison Sumrall (English)
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* AmbiguouslyGay: At least in the anime. She visits the cafe in a route where she isn't an employee to flirt with the Heroine, seems a little betrayed when she likes Ikki (and may subtly be trying to influence her away from him despite not showing any interest in him herself, unlike Mine), and is really happy about the high female to male ratio on one of the trips. Some viewers who never got to play the game speculated that she may have been a GayOption.
* BookDumb: She seems to struggle with writing her report for university.
* GenkiGirl
* HairDecorations: Wears two flower hair-clips.
* {{Meido}}
* PassionateSportsGirl: She's in several sport clubs.
* TomboyAndGirlyGirl: The tomboy to Mine's girly girl.
* TomboyishPonytail

!Mine

A coworker of the heroine at "Meido to Shitsuji" and a bit younger than her. She has a bubbly personality and is also a member of Ikki's fanclub.

->'''Voiced by:''' Kana Akutsu (Japanese), Molly Searcy (English)
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* CurtainsMatchTheWindow
* HairDecorations: Wears a butterfly decoration in her bun.
* LongHairIsFeminine
* {{Meido}}
* PinkMeansFeminine
* TomboyAndGirlyGirl: The girly girl to Sawa's tomboy.

!Waka

The boss at Meido to Shitsuji. His most remarkable feature is that his personality changes on each route.

->'''Voiced by:''' Hidenori Takahashi (Japanese), Jay Hickman (English)
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* AscendedExtra: Got his own route in ''LATER''.
* TheCasanova: In Shin's route.
* HairTriggerTemper: Ikki's route.
* {{Megane}}
* TheQuietOne: Kent's route.
* ReasonableAuthorityFigure: Toma's route.
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