[[folder:Alan Wake]]

->'''Voiced by:''' Matthew Porretta
->'''Live-Action Model:''' Ilkka Villi

The primary character, a best-selling novelist who is vacationing with his wife in Bright Falls while wrestling with his writer's block. She disappears abruptly, and Alan comes to in a wrecked car in the wilderness, missing a week's time, and searching for clues as to what happened to his wife.

* ActionSurvivor: He's literally just a novelist who spent a bit of time on the gun range and wears a quite dapper tweed jacket. This is generally shown in his performance in-game; Wake can't run very far without getting tired, he can't take very many hits, and he's not an exceptionally good shot. If the enemy is more than twenty or thirty paces away, he's not likely to hit them, even with the hunting rifle.
* TheAlcoholic: Mainly due to the many parties thrown in the wake of his most recent novel. [[spoiler:The Anderson brothers' moonshine had that extra special kick to it.]]
* AuthorAvatar: He has quite a few things in common with the game's writer Sam Lake.
* BadassBookworm: He's a novelist that's a surprisingly good shot.
* BerserkButton: It's Alice and Dr. Hartman who have provoked it with his writer's block.
* CaptainObvious: Has a couple of these moments.
* {{Determinator}}: He is ''going'' to find his wife. ''Get out of his way.''
* DidYouJustPunchOutCthulhu: [[spoiler: His rewriting of the Darkness to give it a weak spot.]] He [[BrokeYourArmPunchingOutCthulhu broke his arm]] in the process, but was aware that it was going to happen because [[GenreSavvy that's how horror stories work]].
* HappilyMarried: He and Alice do fight occasionally, but Alan wouldn't keep looking for her with such determination if they didn't have a good marriage.
* HelpYourselfInTheFuture: Just about every useful item in the game was [[spoiler: written into the plot by Alan himself]]. Lampshaded in his internal monologues when noting that flash grenades aren't exactly standard electrician equipment.
* TheHero: The protagonist and the only one with the power to stop the Darkness. [[spoiler: This is actually his own design.]]
* HeroicSacrifice: ''Maybe''. [[spoiler: As of the end of "The Writer" he's on his way back to the real world.]]
* {{Jerkass}}: He has quite the short temper.
** JerkWithAHeartOfGold: Also, his affection towards his wife and allies proves he's a decent sort of person.
** See also TookALevelInKindness
* LargeHam: The [[spoiler:insane part of his mind that antagonizes the rational part (the player character) throughout the two [=DLCs=]]] could possibly make even Mr. Scratch look like a salad in comparison.
* MostWritersAreWriters: He's a best-selling novelist.
* NervesOfSteel: Earned them after the events at Bright Falls. In ''American Nightmare'' he notes multiple times that he has a hard time getting stressed out anymore.
* PermaStubble: Becomes more noticeable as the game progresses, especially when compared to his flashbacks.
* PrivateEyeMonologue
* RealityWarper: [[spoiler:His manuscript pages foreshadow various events throughout the game.]]
* SealedRoomInTheMiddleOfNowhere: [[spoiler:As of the end Alan is trapped in the cabin under Cauldron Lake.]]
* TookALevelInBadass: Twofold in ''American Nightmare''. He's much better at working with the plans he's written into being as well as his own instincts. However, he's also altered the genre of the story from Surreal Horror to a surreal form of Action, allowing himself access to bigger guns.
* TookALevelInKindness: In ''American Nightmare'', Alan is far more patient with the other survivors than he was during his time in Bright Falls. He notes that, given the sheer insanity of the challenges he faced in the original game and beyond, there's next to nothing that could really get his blood pressure up anymore.
* {{Tsundere}}: Amusingly, Wake is this toward Barry, in a not-romantic way of course. He'll will always throw a jab or two when he talks about him, but if Barry happens to be in danger, he'll drop everything to go after him.
* TheUnSmile: Alan mentions that he has never been capable of smiling in a convincing way.
* WeaponOfChoice: Light and noise to combat the darkness, in the form of a flashlight and guns.
** To the point that he remarks in a page that he "feels naked without them."

[[folder:Alice Wake]]

->'''Voiced by:''' Brett Madden
->'''Live-Action Model:''' Jonna Järvenpää

Alan's wife, who helps him write and manage his novels, and is vacationing with him at Bright Falls.

* AndIMustScream: While trapped under Cauldron Lake.
* DeadAllAlong: As revealed to Alan by Dr. Hartman. [[spoiler:'''DON'T BELIEVE HIS LIES''']]
* DistressedDamsel: Her kidnapping is what sets Alan on his journey through Bright Falls.
* MoralityPet: For Alan. Without her, he may well have turned out like Mr. Scratch.
* TheMuse: Apparently {{Discussed}} after Alan rescues her and {{Deconstructed}}--It eventually relegated her to a backseat position in their relationship, with his writing taking priority, which is part of why their relationship decayed. Funnily enough, he ends up being ''her'' muse of sorts when she makes a movie about him.
* StuffedIntoTheFridge: InUniverse, no less, as she's kidnapped by the Dark presence to provide Alan with the motivation to write again to save her. Then she's stuffed into it ''again'' by Dr. Hartman, who claims she died and Alan had a psychotic break... in order to provide Alan with the motivation to write again.

[[folder:Barry Wheeler]]

->'''Voiced by:''' Fred Berman

Alan's agent and best friend, who rushes to Bright Falls when things go down. Initially skeptical of what's happening, he rapidly catches on and begins to help Alan. By the end of the game, [[spoiler: he's loaded with flares, Christmas light body armor, and a headlamp to fight the Taken.]]
* {{Acrofatic}}: His girth doesn't seem to slow him down even when a school bus is flung at him. He's not exactly obese, though. Just a bit on the heavy side, and his jacket makes him look bigger than he really is.
* BoisterousBruiser: What he ends up being once he finds his armory.
* CompanionCube: A running gag has him carrying around the cardboard cut-out of Alan and snarking about Alan to it.
* DeadpanSnarker: Continues making wisecracks even when their lives are in danger. This is sometimes to help comfort Alan in such situations.
* ImaginaryFriend: In the [=DLCs=] anyway.
* LargeHam: As per being an excitable PluckyComicRelief. He doesn't have much of a indoor voice.
* PluckyComicRelief: It's implied he does this partially to compensate for Alan's generally grim demeanor.
* ShipTease: With Sheriff Breaker. By the time of ''American Nightmare'', they're still in contact with each other.
* ShoutOut: Delivers many references including ''VideoGame/{{Zork}}'' and ''Literature/TheLordOfTheRings'', to name a few.
* TenderTears: When saying goodbye to [[spoiler:Alan as he leaves the Well-Lit Room.]]
* TookALevelInBadass: After arming himself in the general store and taking out a huge Taken with a flare gun.
* WhatHappenedToTheMouse: It is never revealed what happened to him and the others [[spoiler:in the Well-Lit Room.]]
** The Alan Wake files reveals that [[spoiler:he's out and about, and was suing the writer of said file for awhile until he was persuaded to stop.]]
** ''American Nightmare'' reveals that he's now a manager in the music industry, and the Old Gods of Asgard are one of his clients. He also keeps in touch with Sheriff Breaker, and co-handles Alan's works with Alice.

[[folder:Ben Mott]]

->'''Voiced by:''' Jason Muzzo

The "Kidnapper" who contacts Alan in Episode 2 and is the antagonist throughout Episode 3, claiming to have his wife and offering her in exchange for the manuscript pages of Departure. Is quite dimwitted and has aggression issues.

* BadassNormal: Does remarkably well fending off the Taken. Indeed, he's well-versed with their weaknesses, and is entirely unintimidated with fighting them (so much so that he has absolutely no problems setting up his meetings with Alan to take place in the middle of the night deep in the Taken-infested woods.)
* EarlyBirdCameo: First seen on the ferry at the beginning.
* IHaveYourWife: Kidnaps Alice near the beginning of the game. [[spoiler:Except not really. It was a ruse to get Alan to finish the manuscript for Dr. Hartman.]]
* {{Jerkass}}: Being a kidnapper will do that. Especially when he gives a ''writer'' only 2 days to finish an entire manuscript.
* VillainousRescue: Rescued Alan after he loses his gun.
* YouHaveFailedMe: One manuscript page reveals that [[spoiler:Hartman]] was incredibly frustrated that Mott [[spoiler:gave Alan only 2 days to finish his manuscript instead of the full week Alan wanted. He doesn't get killed until the Dark Presence comes along.]]


->'''Voiced by:''' Jeff Gurner

A park ranger who rents out cabins outside Bright Falls.

* AxCrazy: [[spoiler: Is turned into a Taken and attacks the player just like Stucky, right down to the ax.]]
* BlackEyesOfEvil: [[spoiler:After his transformation.]]
* AllLoveIsUnrequited: Towards Rose. [[spoiler:It will never come to fruition now that he's been Taken and killed]].
* EliteMook: [[spoiler:The second named one.]]

[[folder:Rose Marigold]]

->'''Voiced by:''' Benita Robledo

The waitress at the diner in Bright Falls, and one of Alan's biggest fans. [

* AndIMustScream: When she is [[spoiler:possessed by The Dark Presence and unable to control her actions.]]
* BreakTheCutie: [[spoiler: Being possessed by the Dark Presence sours her cheerful demeanor very quickly.]]
* CreepyMonotone: While [[spoiler:under the influence of The Dark Presence.]]
* DarkAndTroubledPast: One passage of the manuscript implies that life's been pretty rough on her in general, and another passage implies that she was in an abusive relationship at one point. [[spoiler:Things go FromBadToWorse for her, unfortunately.]]
* ImYourBiggestFan: Is a die-hard fangirl for Alan.
* PassingTheTorch: [[spoiler:Implied to be the new Lady of the Light after Cynthia.]]

[[folder:Agent Nightingale]]

->'''Voiced by:''' Timothy [=McCracken=]

An FBI agent investigating and pursuing Alan Wake.

* AssholeVictim: He is taken by the darkness.
* TheAlcoholic: Brought on by his partner's death. Before that he never even touched the stuff.
* AndIMustScream: [[spoiler:The ending suggests that he has become the new avatar for The Dark Presence.]]
* AxCrazy: Even Wake declares at one point that he sounded unhinged.
* BigBadEnsemble: With the Dark Presence and [[spoiler:Dr. Hartman]], but doesn't acknowledge either of them and only aims to capture Alan Wake.
* CowboyCop: A deconstruction, as he is portrayed as reckless and dangerous in his pursuit of Alan and the townsfolk don't particularly like him.
* HollywoodLaw: Apparantly thinks the world runs on this, as he boasts that a manuscript of a famous crime-novelist is evidence that he is attempting to murder a federal agent. [[JustifiedTrope Granted, he is more or less insane, not to mention driven to anger by the death of his partner.]]
* InspectorJavert: He pursues Wake because he believes him to be a dangerous murderer, [[spoiler: blaming him for his partner's disappearance and having seen the manuscript page Alan wrote that dictated his capture by the Dark Presence.]]
* JerkAss: It's no wonder nobody in Bright Falls likes him.
* KnightTemplar: He thinks he's pursuing a monster and [[spoiler: finding answers to what happened to his partner.]] He's really just making the situation worse.
* PetTheDog: Comforted a broken Rose during his interview with her.
* RabidCop: Considering he has almost no evidence but manuscript pages to go on, he spends an awful lot of time attempting to use deadly force on a suspect who never draws a gun on him, endangering civilians in the process.
* RunningGag: Calls Alan by different author names.
* WhatYouAreInTheDark: Makes up his relatively few PetTheDog moments.

[[folder:Sheriff Sarah Breaker]]

->'''Voiced by:''' Jessica Alexandra

Head of the local Bright Falls sheriff's office, who is investigating Alice's disappearance and eventually joins Alan in fighting the Dark Presence.

* ActionGirl: Accompanies Alan and Barry while armed with a shotgun.
* ReasonableAuthorityFigure: In contrast to Agent Nightingale, is ready and willing to listen to Alan.
* ShotgunsAreJustBetter: The fact that it has unlimited shells probably helps.
* WhatHappenedToTheMouse: It is never revealed what happened to her and the others [[spoiler:in the Well-Lit Room.]]
** In the Alan Wake Files, set after the game, [[spoiler:she's talked to the author on a few things, but doesn't talk about what happened during the game or why there's a lot of damage and missing people in Bright Falls.]]
** ''American Nightmare'' implies she's still sheriff, and states that she and Barry still keep in touch.

[[folder:Cynthia Weaver]]

-> '''Voiced by:''' Linda Cook

One of Bright falls' residents, who is obsessed with making sure all the lights in the town are working properly.

* TheAtoner: [[spoiler:She protects Bright Falls in remembrance of Tom.]]
* Expy: She has quite a lot in common with the Log Lady from ''Series/TwinPeaks''.
* CrazyPrepared: [[spoiler:Guess who left all of those safe havens and supply caches for Alan to conveniently find.]]
** Not to mention [[spoiler:the Well-Lit Room]] (which is the absolute end all of crazy, but is completely necessary and useful) and [[spoiler:her underground tunnel (lit the whole way)]] that goes right to it.
* MysteriousProtector: [[spoiler:She is the Lady of the Light mentioned in the song written by the Anderson Brothers.]]
* NoodleIncident: How exactly she was 'touched' by the Dark Presence.
* ProperlyParanoid: A timid-looking old woman who carries a lantern and is afraid of the dark? Well, there's a good reason...
* TriangRelations: [[spoiler: It seems that she suffers from a type 4 with Thomas Zane... And she doesn't seem to be really over it.]]
* RoomFullOfCrazy: During Chapter 3, Alan can find a few ruins in the woods, with a basement room containing most of her writing, showing both nostalgia and angst towards Thomas Zane.
* {{Yandere}}: She was quite taken with Thomas Zane, but you can find hidden messages left by her that read "I curse you, Thomas Zane", implying she holds him responsible for her current status.

[[folder:Odin and Tor Anderson]]

->'''Voiced by:''' Cliff Carpenter (Odin), Lloyd Floyd (Tor)
->'''Performed by:''' Music/PoetsOfTheFall

Two brothers who formed the heavy metal band "Old Gods of Asgard" in the '70's on their farm near Cauldron Lake, and renamed themselves as Norse gods to further their image of reborn deities. Now mentally-unstable old men who live in Dr. Hartman's clinic, but occasionally sneak off to raise hell in town or get some moonshine.

* CloudCuckooLander: Kooky and somewhat insensible at times. [[spoiler: Or at least that's how it seems]].
* {{Cool Old Guy}}s: They're basically a pair of aged rock stars that [[spoiler: tell Alan how to beat the Dark Presence]].
* CrazyPrepared: [[spoiler:Left the primer to defeating the Dark Presence in the lyrics of their songs, and their farm has enough weaponry to arm a mid-sized militia.]]
* DropTheHammer: Tor, at least. Considering who he named himself after, it's not really surprising.
* EyepatchOfPower: Odin
** EyeScream: One of the manuscript pages implies he cut it out himself, while drunk.
* FakeBand: Their music is the work of Finnish {{Alternative Rock}}ers Music/PoetsOfTheFall.
* HeavyMithril: They model themselves off of Norse mythology.
* PassingTheTorch: [[spoiler: Giving Alan the means to fight the Dark Presence as they once did.]]
* ThePowerOfRock: [[spoiler:Literally. "[[https://youtu.be/GLxb7m0j5Jg?list=PLjACqN5i5sDUo3MfGtqogz7P3u5JUm3c- The Poet and The Muse]]" explains how to defeat the Dark Presence, while "[[https://youtu.be/8-l_kbZbXRQ?list=PLjACqN5i5sDUo3MfGtqogz7P3u5JUm3c- Children of the Elder God]]" details how to fight the Presence and the Taken. And considering the nature of Cauldron Lake, those songs may be the entire reason why the Taken are vulnerable to light in the first place.]]
** Invoked again in ''American Nightmare'' with their new single, "[[https://youtu.be/b6RKKCQt82Y?list=PLjACqN5i5sDUo3MfGtqogz7P3u5JUm3c- Balance Slays The Demon]]." [[spoiler:As you can probably guess, its lyrics detail how to defeat Mr. Scratch. And a reversed message saying "It will happen again, in another town. A town, called Ordinary."]]

[[folder:The Dark Presence]]

-->'''Voiced by:''' Kate Weiman (Barbara Jagger)

The central antagonist of the game, a hostile, aggressive supernatural entity that exists within (or under, or is trapped by?) Cauldron Lake, which creates the Taken. In ''Alan Wake'', its main "face" is that of its avatar, the "Scratching Hag" Barbara Jagger.

* AnimalisticAbomination: The swarms of Taken Crows which it will sometimes unleash on you.
** In the ''Bright Falls'' prequel miniseries, possesses a "14-point stag" to harass the protagonist with.
* AuthorAvatar: It makes stories come to life, it directs the flow of the plot, and it ultimately is the reason anything in the game happened. Draw your own conclusions.
* BigBad: Of the first game, and the series in general.
* BlueAndOrangeMorality: The developer commentary track remarks that the Dark Presence is an utterly alien being that simply doesn't understand human morality, or even human behavior, which is why it lets Wake get away with a lot of the stuff he does. However, it does understand humans well enough to manipulate Wake by holding Alice hostage, as well as to lure him into a trap using Rose.
* CameBackWrong: What happened to Barbara Jagger.
* CutsceneBoss: After Alan fights the Tornado[[spoiler:, and dives into Cauldron Lake, it's finished off by Alan using the clicker inside where Barbara's heart once was]].
* EldritchAbomination: According to Alan's reading of Zane's poetry, the Presence is an avatar of a vast, horrible monstrosity that is explicitly compared to a [[Creator/HPLovecraft Lovecraftian]] being.
* EverythingTryingToKillYou: The poltergeist objects in particular. Including the parade float.
* FinalBossNewDimension: The above CutsceneBoss is [[spoiler: inside the Dark Place, under Cauldron Lake]].
* TheHeartless: Literally, in Jagger's case: Zane cut her heart out after she CameBackWrong.
* HumanoidAbomination: The Taken forms as well as the avatar of [[spoiler:Barbara Jagger.]]
* MonsterFromBeyondTheVeil: Thomas Zane unwittingly ushers a HumanoidAbomination into being when he attempts to resurrect his lover, Barbara Jagger, by RewritingReality. The catch is, this ability comes from being near the "[[EldritchLocation magic lake]]" she drowned in, because it hosts a RealityWarper EldritchAbomination. Since he does it via DeusExMachina, she CameBackWrong, as a soulless physical avatar of the Dark Presence. Whoops.
* RealityWarper: [[spoiler: It's limited by the current written work though]].
* VillainousBreakdown: Over the course of the last two chapters, it/she becomes more and more desperate to stop, and then outright ''kill'' Wake, frustrated by the many narrow misses the storyline is forcing it into. It builds up to increasing amounts of enemies and poltergeists, disruption and destruction of the environment, scouring the bottom of Cauldron Lake for wreckage to rain upon Wake, and finally a huge tornado with Jagger at its center. All throughout this, she spouts weak, ineffectual threats and insults that only serve to indicate that, at least to the extent that the concept applies to it, the Dark Presence is ''scared''.
* TheVirus

[[folder:Thomas Zane]]

->'''Voiced by:''' James [=McCaffrey=]

A poet and apparently bestselling author who lived in and around Cauldron Lake in the 1960's, and was in love with a woman named Barbara Jagger.

* TheAtoner: [[spoiler: The Dark Presence obtaining a vessel is entirely his fault, and he does everything he can to make up for it.]]
* BigGood: He's the mentor for Alan, [[spoiler: Cynthia is the Lady of Light because of him]], and he's the one who [[spoiler: provides Alan with the Clicker, the item that finally finishes things off in the Dark Place]].
* DeusExMachina: Writing this [[spoiler:allowed the Presence to take over Barbara Jagger's body.]]
* EnigmaticEmpoweringEntity: [[spoiler: Provides Alan with the power to defeat the Dark Presence for good, although he was written into this by Alan himself which may subvert it somewhat.]]
* GenreBlind: His undoing. [[spoiler:He tried to take shortcuts in defeating the Dark Presence, but it didn't work, leaving him trapped in Cauldron Lake.]]
* LightIsGood: [[spoiler: He's a diving suit filled with light.]]
* TheMentor: He acts as Alan's guide and aids him, though indirectly. He is also considered as the Obi-Wan to Alan's Anakin. [[spoiler:Becomes much more direct in [[JourneyToTheCenterOfTheMind "The Signal"]] and [[EnemyWithin "The Writer"]] DLC, which are almost completely Zane trying to guide Alan through the Dark Place and teach him to fight its influence.]]
* MyGreatestFailure: [[spoiler: Attempting to revive Barbara, and thereby giving the Dark Presence a host.]]
* PosthumousCharacter: He died before the game begins. [[spoiler: Whether what you meet is him or an illusion created by Alan isn't made clear.]]
* RealityWarper: [[spoiler: As a poet on Cauldron Lake, his words could bring things to life.]]
* RetGone: [[spoiler:Did this to himself]].
* UnwittingInstigatorOfDoom: [[spoiler: His DeusExMachina that he used to revive Barbara is what gave the Dark Presence its avatar]].
* UnwittingPawn: [[spoiler:For Emil Hartman. He apparently caught on, but by then it was too late.]]

[[folder:Pat Maine]]

->'''Voiced by:''' R.J. Allison

A retired cop who is now the host of a late night radio program. Alan first meets him on the boat into town where he asks him to [[{{Foreshadowing}} stop by later for an interview.]]

* CoolOldGuy: It may not be obvious the first time you meet him, but he is definitely more awesome then he first appears.
* NiceGuy: He is very pleasant to everyone he meets. The exception is Agent Nightingale, whose violent and reckless attitude outright offends him.
* RetiredBadass: He's a former police officer, and is on the list of people Sheriff Breaker gives to Barry to call with the message "Night Springs", which tells us he knows something about the town's DarkSecret and is prepared to fight it. This might even be the reason he runs an all night radio program.

[[folder:Carl Stucky]]

->'''Voiced by:''' Gary Swanson

Owns a gas station and the cabin that Alan and Alice rented for their vacation.

* AxCrazy: [[spoiler:He even has an actual ax!]]
* BlackEyesOfEvil: [[spoiler: Gains these after he's turned into a Taken.]]
* LargeHam: [[VoiceOfTheLegion "The name's Stucky, CARL STUCKY! Pleased... TO MEET YOU!"]]
* TrademarkFavoriteFood: Hot dogs. He even has a top ten list of his favorite brands!

[[folder:Dr. Emil Hartman]]

->'''Voiced by:''' Mark Blum

A doctor who owns a clinic reserved for artists near Cauldron Lake. He's also the one who convinced Alice to bring Alan to Bright Falls.

* BigBadEnsemble: [[spoiler:With the Dark Presence and Agent Nightingale, but his interaction with the latter is barely even a plot point. Instead, it's recorded in one of his tapes.]]
* BlatantLies: [[spoiler:Alice isn't dead, dammit!]]
* HoistByHisOwnPetard: [[spoiler:Aims to control the Dark Presence. By the end of chapter 4, he becomes yet another of the Dark Presence's many victims.]]
* JustThinkOfThePotential: [[spoiler:He's urges Alan to do this in regards to the reality warping power of Cauldron Lake.]]
* SmugSnake: [[spoiler: It doesn't seem to occur to him in all his plotting that maybe the Dark Presence is more powerful than he's giving it credit for.]]
* TheManBehindTheMan: He was [[spoiler:manipulating Mott and Thomas Zane]]
* UnexplainedRecovery: [[spoiler:An official post-game comic shows that he's alive and well after his encounter with the Dark Presence. It's never explained why he was spared, or if he's truly still himself at all.]]
* UnwittingInstigatorOfDoom: He's indirectly responsible for everything that happens in the game. [[spoiler:After Barbara Jagger's death, he was the one who encouraged Thomas Zane to use the powers of Cauldron Lake to resurrect her, which woke the Dark Presence from its slumber.]]

[[folder:Mr. Scratch]]

->'''Voiced by:''' Matthew Porretta
->'''Live-Action Model/Portrayal:''' Ilkka Villi

The antagonist of ''Alan Wake's American Nightmare''. Originating from the Dark Place, he is a new avatar for the Dark Presence and the embodiment of all negative stories and loose rumours ever told about Alan, making him a maniacal, flamboyant, sadistic serial killer. Capable of travelling freely between the Dark Place and the real world, he finds delight in threatening Alan with taking over his life and killing Alice and constantly sharing his monstrous deeds with him.
* AttentionWhore: Is pretty clear about this right from the start. In his own words:
-->"But the difference between you and me...? I'm not afraid to be the center of attention."
* AxCrazy: Unlike the calm, collected Barbara Jagger, this guy's a loudmouth psychopath in love with himself.
* BadassInANiceSuit: he may be crazy and evil, but he rocks that suit.
* BigBad: Of ''Alan Wake's American Nightmare''.
* BraggingThemeTune[=/=]VillainSong: "[[https://youtu.be/BAh6ay9QDtE?list=PLjACqN5i5sDUEienDV52g85W6J7chzLXV The Happy Song]]," In it, the singer rants about his psychopathy with a kind of twisted pride, engaging in EvilGloating about the listener's impending death. In-universe, Mr. Scratch is shown happily dancing to it as SourceMusic after murdering the people who were partying and playing the song too loudly in the room next to his.
-->I told you I'm a psycho, psycho, PSYCHO, yeah!
* CardCarryingVillain: He is fully aware that he is one, and it appears that he is embracing it on some levels, while resenting it on others.
* CutsceneBoss: [[spoiler:Once Alan loaded Alice's film into the projector, he really didn't have a chance...]]
* DisproportionateRetribution: While speaking to Alan via TV in the observatory, the guy in the next room begins getting on his nerves. It's heavily implied he strangled the poor bastard.
-->"... Nevermind..."
* DoesNotLikeGuns: Because killing someone slowly and painfully [[KnifeNut with a knife]] is much more enjoyable for him than [[WhyDontYouJustShootHim just shooting them]].
* TheDragon: Alan makes an informed guess that Mr. Scratch probably doesn't have his own agenda, but rather works as an agent for one of the many [[EldritchAbomination Eldritch Abominations]] that lurks in the Dark Place.
* EvilGloating: Frequently, particularly in his video messages to Alan, whether thrilled over a recent kill, showing off his weapons or contemplating how easily he'll manage a KillAndReplace due to his superiority.
* EvilIsPetty: In the [[http://www.youtube.com/watch?v=6Pi1qKifXU8 Super Effective Sales Trailer]], he goes to Remedy's offices, kills people with a sledgehammer, stuffs their bodies in a freezer, and enslaves Sam Lake to write for him. He also steals candy, rides a scooter around in the halls, flips off a picture of Alan, and enslaves a potted plant to write for him.
* EvilTastesGood: He describes the most terrible, evil things he can think of as "Sweet", accompanied [[DoesThisRemindYouOfAnything by rolling-eyes and a face slack with pleasure]] from just contemplating it.
* EvilTwin: He's exactly what Alan would be if he was evil. Though he's a HumanoidAbomination variation on an EnemyWithout, wearing the protagonist's shape to manipulate events in service of a larger EldritchAbomination, his roots in Alan's psyche mean he's hopeful of attempting a KillAndReplace.
* {{Expy}}: Of [[Series/TwinPeaks Dale Cooper's]] Doppelganger.
* FauxAffablyEvil: He feigns pleasantness when he wants his victims to be off guard.
* TheHeartless: He's a living embodiment of all the nasty rumors that have circulated about Alan given his celebrity.
* TheHedonist: Everything he does in his existence is for his own enjoyment.
* HiddenDepths: One video has him oddly subdued but clearly agitated. He opens up to Alan, since they're so much alike being dopplegangers, and mentions that the fact of his existence is extremely disturbing to himself. He tries several times to ask Alan for help and to work together, but he literally can't get the words out. For whatever reason, Mr. Scratch was trying to reach out to Alan.
* HumanoidAbomination: He ''might'' be a new avatar for the Dark Presence. When Barbara Jagger drowned, it took on her appearance and was able to move about the world much like Mr. Scratch. She was also known as "The Scratching Hag" around Bright Falls.
* JustBetweenYouAndMe: He ''really'' loves doing this.
* KickTheDog: Good lord, he's basically a dog-kicking machine. Just when you think he's finally topped himself, Alan turns on another TV and Mr. Scratch finds some new way to get under Alan's (as well as the player's) skin.
* KnifeNut: He doesn't believe that he can truly "connect" with people by using bullets.
* LargeHam: You wouldn't think it, given he shares a voice/mo-cap actor with the rather down-to-earth Alan Wake. However, it's clear Ilkka Villi enjoyed himself as Mr. Scratch. A lot.
* LaughablyEvil: Despite all his nastiness his commentary is actually pretty entertaining.
* NonActionBigBad: [[spoiler:For all his boasts and taunts, all he ever bothers to do is send random Taken after Alan rather than try to deal with him directly. Even his victims are all either tied up and helpless or taken by surprise.]]
* RageAgainstTheAuthor: Promotional material depicts him killing Sam Lake in one video, and enslaving him in another after going on a killing spree throughout Remedy's offices.
* SlasherSmile: One of his most noted features whenever he's in a good mood.
* WeaksauceWeakness: [[spoiler:As it turns out, he can't withstand the light much better than the mooks he sends after you. Small motel lights and things like that are apparently fine, but anything close to a floodlight and he's toast.]]
* WeaponOfChoice: ''Small'' knives, or razors.
* TheUnpronounceable: Any attempt Alan makes to say his name out loud results in a static noise.

[[folder:Emma Sloan]]

->'''Voiced by:''' Christina Evangelista

A female mechanic you meet in ''American Nightmare''. She's also into new age stuff.
* BackFromTheDead: [[spoiler:At least twice. She's killed by the Darkness at the end of Act 1 and 2, although she starts remembering her deaths in Act 2, and in 3 she and Alan figure out how to finally prevent it by stopping the Taken from knocking out her garage's fuse box.]]
* DirtyCoward: She thinks of herself as one, as she ran away when [[spoiler:Mr. Scratch began killing Michael to gain access to the Mount Redtooth Observatory and didn't even call the police]]. Alan assures her that this isn't the case.
* NewAgeRetroHippie: A believer in many things, [[WrongGenreSavvy most of them false]].
* WrenchWench: A female mechanic, and one used to getting shit for it too.

[[folder:Dr. Rachel Meadows]]

->'''Voiced by:''' Yadwa

A female scientist you meet in ''American Nightmare'' who works for Redtooth Observatory.

* HotScientist: ''Big time''...
* LittleBlackDress: Wears one under her white lab coat. Alan asks her if she always wears it to work, and she explains it as the result of being called away from a party she was attending.
* MegaNekko: Goes great with her lab coat and LittleBlackDress.
* MissionControl: Well, in and around the Observatory anyway. She frequently talks to you over a loudspeaker system.
* MsFanservice: A hot scientist wearing a little black dress underneath a labcoat. Possibly the result of the world Alan's in being inspired by pulp fiction.
* NerdsAreSexy: And she's got the glasses and a sexy British accent to go with it.
* StiffUpperLip: Her response to a mass of Taken swarming throughout the observatory on the last visit? "I really wish they would stop flagrantly breaking the laws of physics in my observatory. It's rather rude."
* UnfazedEveryman: She takes time looping best out of all three women (possibly because she doesn't have anything bad happen to her) and actually expresses some minor interest in letting it continue so she can study it.

[[folder:Serena Valdivia]]

->'''Voiced by:''' Desi Sanchez

Serena is a film maker and a supposed friend of Alice Wake, encountered in ''American Nightmare''. Since Alice thought Alan was dead, with the help of Serena, they made a film based on Alan for the annual Night Springs Visual Art Show Film Festival.
* AndIMustScream: She has no control over her actions, but is left fully aware of her behavior. On the second time Alan passes through the drive-in, [[VideoGameCrueltyPotential he doesn't have to help and can leave her like this.]]
* BrainWashed: Touched by the Darkness via Mr. Scratch, and becomes a total slut. [[spoiler:You can snap her out of it by turning on the lights to her building, which cures her instantly. As she retains full memory of her actions, she feels disgusted afterwards and thanks Alan for not taking advantage of her.]]
** [[spoiler:Although helping her is optional in Acts 2 and 3 for some reason.]]
* {{Meganekko}}: Just like the the doctor Alan visited before her... maybe one of the developers has a thing for this trope.
* MindRape: Being touched by the Darkness leaves her very disturbed and worried about going crazy.
* NotSoDifferent: Like Alan Wake (and Weaver, and Rose) she was "touched" by the Dark Presence and then cured by light. As with Wake, her perception of reality is subtly altered afterwards.
* VideoGameCaringPotential: [[spoiler:Curing her of the Dark Presence is completely optional the second and third time around, but is still a nice thing to do.]]

[[folder:Eddie Rodman]]

->'''Voiced by:''' Larry Kenney

Radio host based in Night Springs. He's pretty much AN's version of Pat Maine.

* SuspiciouslySimilarSubstitute: Of Pat Maine.