[[quoteright:250:http://static.tvtropes.org/pmwiki/pub/images/rsz_tumblr_m4q0j3ch2k1r19504o1_500_2717.png]]
[[caption-width-right:250: The official logo for the website.]]

OnceUponATime, there was a young man who, through extraordinary circumstances that probably aren't all that extraordinary, realized [[RealMenWearPink he liked ponies]]. Liking ponies had become a thing, and this man, Sethisto, thought it would be neat to open a daily news blog about all things pony.

[[LittleDidIKnow Oh, if he only knew what was in store for him and his little pony blog.]]

''Equestria Daily'' is a fan-run news blog for the ever so popular show ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' that launched on January 19th, 2011 and is run primarily by Shaun "Sethisto" Scotellaro. The blog was created in an attempt to create a more unified fanbase and partly as a response to the banning of ponies on [[ImageBoards 4chan]] in early 2011. In addition to posting the latest news pertaining to everyone's favorite show about pastel colored ponies, the site features a lot of high quality fan art, fanfics that get judged by a panel of pre-readers, custom toys, and all kinds of other fan-created content from across the brony fandom.

The blog eventually became one of the pillars of the ''MyLittlePony'' fanbase. If it gets posted on ''Equestria Daily'', chances are most bronies know about it. Hasbro and Creator/TheHub have even sent Equestria Daily exclusive content (the extended "[[http://www.youtube.com/watch?v=pTPqjKk_xCo Equestria Girls]]" video being a prime example), and the blog has done exclusive interviews with members of the show's staff including show creator Creator/LaurenFaust herself.

Oh, and even by fandom-unrelated standards, it's absurdly popular. Equestria Daily racked up 100 million hits in a little less than a year. And has managed to double the number in less then half the time.

While Sethisto is the face of the blog, he's picked up some helpers along the way. The full staff & pre-readers list can be seen [[http://www.equestriadaily.com/2011/08/authors-and-pre-reader-page.html here]].
* '''Cereal Velocity''': Seth's right hoof stallion, a coder, and has written a few fanfics. Known for his VideoGame/{{Portal}} style "Equestrian Innovations" videos. Thinks Rarity is Best Pony.
* '''Phoe''': Organized the Fan Art training grounds that help spawn several fan favorite artists in the community. Thinks Lyra is Best Pony. Also does Let's Plays of various video games (both pony and non pony)
* '''Calpain''': Mostly handles the customs, plushies, and comics posts. Thinks Twilight Sparkle is Best Pony.
* '''Xyro''': Handles community streams. Thinks Spitfire is Best Pony.
* '''PK''': Blog intern, may or may not be working against his free will. Often handles the Nightly Roundups. Also thinks Twilight is Best Pony.

[[http://www.equestriadaily.com/ Find it here.]]
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!!Tropes
* AprilFoolsDay: Every year thus far.
** 2011: the site was "taken over" by Trixie, who announced that the site was now dedicated to talking about how great she was.
** 2012: they pretended they had a corporate takeover by Hasbro, turned the website pink, and posted a bunch of pre-G4 content.
** 2013: the site took random news from all over the world and ponyfied it, simply because Equestria Daily is most peoples' news site (in their own words).
** 2014: the site started giving fake future updates, such as an update containing Season 5 spoilers, an update from 2045, and a Ponibot firmware upgrade.
* AuthorAppeal: Seth is a big Trixie fan. Many jokes have been made about Seth's obsession with Trixie, and the blog arguably helped make Trixie an EnsembleDarkhorse.
** Despite just how huge of a fan of Trixie that Seth is, he believes that Twilight is the best pony ([[AllThereInTheManual see the staff page link above]]). This led to him stating several times that Twilight is best pony in the blog itself. Cue stunned disbelief from the posters.
* ColbertBump: Any site that gets linked here can expect one of these. Just look for the "CHAAARGE" tag. Also true for fanfics, art, and just about anything else they post really.
** For Youtubers in particular, having their videos posted on Equestria Daily is considered a badge of honour, with creators often expressing gratitude/disbelief that their work "made it".
* EarlyInstallmentWeirdness: Can you believe Sethisto wrote [[http://equestriadaily.wordpress.com/2011/02/20/this-is-the-company-that-controls-ponies/ this]]?
** At least [[CanonImmigrant Blossomforth]] [[HilariousInHindsight made it into the show]], and Trixie, [[AscendedFanon Lyra]], and [[FanNickname Bon Bon]] did get their own toys (the last under the name "Sweetie Drops").
* FanDisillusionment : This happened to Calpain, which led him to leave the blog for a short period of time. The reasons for this [[http://www.equestriadaily.com/2013/09/nightly-roundup-773.html was explained in a Nightly Roundup]], but it can basically be boiled down to FanDumb and UnpleasableFanbase. Many people were sad when he first announced it, but according to [[https://twitter.com/CalpainEqD/status/383724599713615872 a recent Twitter post]], he feels better now.
* FiveManBand: The main blogponies could be seen as this.
** Sethisto is TheFace and TheLeader .
** Cereal Velocity is TheLancer.
** Calpain is TheSmartGuy.
** Phoe is TheChick.
** Xyro is TheBigGuy.
** PK is the TeamPet.
** Couch Crusader is TheSixthRanger.
* HostileShowTakeover: In October 2011, Phoe took over the blog for a day, and Sethisto and Cereal's [=OCs=] were shown [[http://1.bp.blogspot.com/-ek9Fsb57dfs/T8VmLXoJ-II/AAAAAAAABtA/nKQLMEsiUOY/s1600/CEjMB.png tied up in the banner]] (until they escaped and [[http://3.bp.blogspot.com/-df-yGjnESVQ/T8VmUdKMmKI/AAAAAAAABvg/nEKjhVEbUaY/s1600/equestriadailybanner.png got their revenge]]).
* LogoJoke: The banner rarely stays the same for very long, [[http://www.equestriadaily.com/2012/05/equestria-daily-banner-archive.html often changing]] based on a holiday, recent episode, event, or whatever strikes Seth's fancy.
* MilestoneCelebration: When the blog was young, artists used to celebrate every time the blog's hits passed another million with a special comic. However, the blog eventually became so popular and started getting a million hits so frequently that this almost became a daily thing. When the brony fandom exploded during the summer of 2011, the hit count rose so rapidly that it became impossible to keep up with every one. Now, only huge milestones would be met with any acknowledgement.
* NumberOfTheBeast : [[http://www.equestriadaily.com/2013/05/nightly-roundup-666.html#more Nightly Roundup 666]]. Possibly the most scariest thing to be posted on the blog, '''period'''.
** [[spoiler: TheFourthWallWillNotProtectYou : First sign of spookiness? ''The text starts becoming corrupted, Zalgo-style.'']]
** [[spoiler:EasterEgg / SurpriseCreepy : Clicking on some of the pictures and the hyperlinks will lead to some ''very interesting results''.]]
* PhraseCatcher: Sethisto.
** "Go to bed, Seth."[[note]] Most often said in response to random pointless/bizarre threads Seth posts in the middle of the night (Arizona time).[[/note]]
** This even carries over into the image boards, such as /mlp/. Any time someone posts a Trixie thread, well...
* RhymesOnADime : ''All the posts'' on [[http://www.equestriadaily.com/2012/09/talk-like-zecora-day.html?utm_medium=twitter&utm_source=twitterfeed "Talk Like Zecora Day"]]. [[http://www.equestriadaily.com/2013/09/talk-like-zecora-day-comment-rap-battle.html One such example of this]]. They even have comment rap battles!
* RunningGag: Every one of the mods has a favorite pony, as noted above. They are not above adding random posts with only a picture of their favorite pony doing something adorable, or demeaning to the other mods' favorites. Inevitably, this sparks a "best pony" war in the comments.
** Whenever somebody (usually Sethisto) makes a spelling error in a post, the commenters will usually point it out.
** Cake (or lack thereof) in the Nightly Roundups. Just read the comments.
** Princess Luna wins any poll she's in.
*** As a result, a poll for "Worst Pony" was created, challenging voters on whether they could let Luna lose a poll, or have her win as worst pony. The votes were tallied, and Trixie was voted Worst Pony. Never doubt the power of Luna.
* SealedEvilInACan: Sethisto used to be portrayed as a cube trying to get out in Madmax's comics until he got a proper OC pony.
* SturgeonsLaw: {{Invoked|Trope}}. [[http://www.equestriadaily.com/2013/02/editorial-eqd-quality-control-pony-fame.html#more The argument they give]] for the quality control that they impose. Due to the fandom's massive size, the majority of fanworks will inevitably be crap, so they implemented pre-readers and mods who judge art/videos/music.
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