* Often, by a face-leaning play-by-play announcer when a heel wrestler is about to commit a heinous deed or win a championship title following rulebreaking, with the trope-making "NO!" coming right as the act is carried out.
** One particularly famous example was The Hart Foundation winning the WWF Tag Team Championships from the British Bulldogs after BretHart and Jim Neidhart had been allowed (thanks to biased refereeing from Danny Davis, whom the Harts had in their back pocket) to double-team Davey Boy Smith; Wrestling/{{Vince McMahon}} shouted "No, NO, '''''NO'''''!!!!" as Davis made a fast three-count on Smith, the perfect compliment to heel announcer Wrestling/JesseVentura cackling evily in celebrating the title win.
** More than two years earier, [=McMahon=]'s other "Big No" moment came when he tried -- in vain -- to stop Wrestling/{{Kamala}} from eating a live chicken on the set of ''WWF Tuesday Night Titans''.
* One time [[Wrestling/TedDiBiase "The Million Dollar Man" Ted [=DiBiase=]]] tried to buy the [[http://www.wrestling-titles.com/wwe/wwe-h.html WWE World Heavyweight Title]] from Wrestling/HulkHogan in the late 80's. Hulk Hogan's response?
-->'''Hogan:''' [[PunctuatedForEmphasis HELL! NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!]]
* Almost parallel to the rise in popularity of [[Wrestling/BryanDanielson Daniel Bryan's]] '''[[BigYes YES!]]''' mantra, the fans began chanting '''NO!''' every time they saw something they didn't like, and alternated between '''YES!''' and '''NO!''' when a face and a heel (respectively) traded blows in a slugfest. (The more traditional chants were "YAY!" and "BOO!")
** Daniel Bryan himself after he has had enough of the "YES!" chants.
*** HilariousInHindsight: Back in 1995 in Wrestling/{{WCW}}, [[Wrestling/BrutusBeefcake the Zodiac (Brutus Beefcake)]] of the Wrestling/DungeonOfDoom would ONLY speak in either "YES!" or "NO!". For his efforts, Zodiac gets inducted into Website/{{WrestleCrap}}. Daniel Bryan gets it over and gets merchandise.
* When [[Wrestling/VinceMcMahon Vince [=McMahon=]]] was asked if he wanted [[Wrestling/StoneColdSteveAustin "Stone Cold" Steve Austin]] as WWF Champion, he responded "That's not just a no that's a, OOOOOOOHHHH HEEEEEELLL NOOOOOO!!!"
* During their famous "I Quit" steel cage match at ''Starrcade 85'', Magnum TA and Tully Blanchard had several. One would hold the microphone to their opponent's mouth and yell, "Say it!" and the other would deliver the Big No.
* [[http://www.youtube.com/watch?v=eVRWUm31iew Double NOOOOOOO]] from Triple H as he sees the referee for his next match.
* There was an attempt to turn Wrestling/EddieGuerrero heel on Smackdown by having him throw Wrestling/YoshihiroTajiri through the windshield of his low rider on the mistaken belief Tajiri had "touched" it. The following night when Eddie came out to explain his actions he asked if they blamed him for what he did.
-->'''"NO!"'''
* Its been shouted at Radiant Rain in response to one of her {{verbal tic}}s ("YEAH!") at Full Impact Pro.