* Cam getting away with [[spoiler: a sex tape as an ad.]]
** Then Marty shooting him for [[spoiler: screwing his wife]]
* [[spoiler: Marty's Heel Realization when he learns what the Motch Brothers want. He proceeds to be completely honest to everyone and exposes the brothers with his last ad. It's implied he only lost because the results were rigged.]]
** Then [[spoiler: he makes Cam have a Heel Realization, at which point he concedes the election to Marty.]]