* Several to mention. The best that come to mind are Nick Naylor's bribe to the Original Marlboro Man, and his final speech on the freedom to choose:
-->Gentlemen, it's called education. It doesn't come off the side of a cigarette carton. It comes from our teachers, and more importantly our parents. It is the job of every parent to warn their children of all the dangers of the world, including cigarettes, so that one day when they get older they can choose for themselves. I look at my son who was kind enough to come with me today, and I can't help but think that I am responsible for his growth and his development. And I'm proud of that.
* Maybe it's just me but Nick answering the senator's question about whether he'd be fine with his own son smoking:
--> "If he really wants a cigarette, I'll buy him his first pack."
** That just...that takes guts there, to say what would probably be an unpopular answer.
** This was also treated as a CrowningMomentOfAwesome within the film itself, as Nick's emphasis on personal choice was enough to sway public opinion in the cigarette company's favor on that particular issue.
* "I'm his father... You're the guy f***ing his Mom."