* The trailer gave us a BreakingSpeech from Whiplash delivered in Mickey Rourke's trademark rumble (with a Russian accent no less) describing how the Stark family is built on lies and thievery and how they will meet their fate. This is followed by him cutting a FormulaOne car in half with a single strike of his whips, then skipping down the track and slamming his whips into the pavement before cutting to a shot of him laughing. Just from the trailer it's clear Whiplash is gonna be a badass.
-->'''Whiplash''': You come from a family of thieves and butchers. And now, like all guilty men, you try to rewrite your own history. And you forget all the lives the Stark family has destroyed. There will be blood in the water, and the sharks will come.
** From a trailer:
--> If you could make God bleed, people will cease to believe in him. I just have to sit here and watch as the world consumes you.
** It's countered by Tony's wonderful ShutUpHannibal: "And where will you be watching all this from? Oh yeah, inside a jail cell. Bye. I'll send you some soap." It's recountered by Vanko by telling Tony that he knows Tony is going to die a painful death due to the Palladium Poisoning and he says it with a smile on his face.
* There's Tony jumping out of the back of a plane, flying down into a building and... robots taking the armour off, revealing a tuxedo in front of a cheering audience. He has a [[FanService high-kicking Iron Man-ettes chorus line!]]
* Whiplash's escape from prison. He nonchalantly kills his fellow prisoner, arms a plastic explosive, kills a guard attempting to accost him, and [[UnflinchingWalk walks away from his cell's explosion]] like it was all a walk in the park for him. {{Badass}}.
** It's also one for Justin Hammer who had organised the escape in the first place and especially impressive considering how incompetent he is in the rest of the movie.
* The Senate hearing for Stark. From the beginning, he is unflappable and verbally serves the chair of the committee several times:
-->'''Stark''': I ''am'' Iron Man. The suit and I are one. To turn over the Iron Man suit would be to turn over myself, which is tantamount to indentured servitude or prostitution, depending on which state you're in. You can't have it.
-->'''Senator Stern''': Look, ah, I'm, um, no expert on-
-->'''Stark''': On prostitution? Of course not, you're a Senator, come on!
** As the hearing continues and Stark's {{rival}}, Justin Hammer, tries to testify against him by showing evidence of other "Iron Man" suits being built, Stark effortlessly ''hacks into federal computers with a PDA'' and zooms satellite imagery in enough to show that these suits are nothing to worry about -- including Hammer's own pathetic attempts. Stark then goes on to espouse how much of a hero he really is for having taken care of several threats as Iron Man and finishes it off with this bold statement:
-->'''Stark''': I have successfully privatized world peace! *gives V for Victory sign*
*** Cue the senator's response:
--->'''Senator Stern''': *BLEEP* you, mister Stark. *BLEEP* you, buddy!
** ''Film/CaptainAmericaTheWinterSoldier'' adds to this. [[spoiler:Senator Steen is revealed to be a HYDRA Agent who was likely going to give them the suits if he won. Tony, by accident, went head to head with HYDRA, ''without even knowing it'' and won.]]
* The briefcase suit. Seriously, the briefcase-TransformationSequence has got to be one of the most salivating TechnologyPorn moments in the history of film. Can the suit really fit into it? Does the suit's weight difference between briefcase and suit make any sense? Does it make sense for him to go through a twenty-second-long TransformationSequence while Ivan Vanko could easily give him a good smack with his whips? Who cares? It was so awesome that when it was revealed in one of the trailers, bloggers the world over had a {{nerdgasm}} and used that screenshot for their posts.
** Let's give a hand to the SFX people for pulling off something that's been done for forty years in the comics but seemed impossible to do on film: make a suitcase armor realistic.
* During the climax, Tony and Rhodey, fully armoured BackToBackBadasses, find themselves [[spoiler: trapped in a "killbox" surrounded by armoured drones on all sides. What did they do? Tony unleashed Iron Man-fu, repulsor blasts all over, and finished them off with a 360 degree death blossom. War Machine [[MoreDakka let the hot lead fly]], and his shoulder cannon fired behind him taking out multiple targets. The two of them lit up the screen and the audience let out a holy shiiit.]]
** [[spoiler: The 360-degree laser attack is a CMOA on its own.]]
* Lt. Col. Jim Rhodes finally shows us how he earned his stripes and why he is Tony's best friend: [[spoiler:he hijacks Tony's Mark II suit while Tony is going on a ridiculous bender at his birthday party, walks upstairs to deliver a WhatTheHellHero in full armor, and goes toe-to-toe with Tony in a brawl despite his suit not being as advanced and this being the first time he had ever stepped into it!]] It's awesome for two reasons: it was [[spoiler:[[GetAHoldOfYourselfMan a well-deserved slap in the face to Tony]]]], and it showed that when pushed to his wit's end, "Rhodey" is ''not'' someone to be trifled with and will have the balls to stand up to even Iron Man. Not to mention how this scene [[spoiler:introduces the ChekhovsGun that when repulsor blasts hit each other, things go [[StuffBlowingUp very big boom.]]]]
** The music playing during that scene was [[spoiler: '''[[Music/DaftPunk Robot]] [[CrowningMusicOfAwesome Rock!]]''']]
* AC/DC only has two songs in the movie, but John Debney definitely earned his paycheck with the score!
* Tony Stark has a problem: he is slowly dying from the arc reactor in his chest, powered by palladium - which is poisoning him. No suitable element exists as an alternative, and the technology to create an element that would be a suitable alternative doesn't exist, so what does Tony do? [[spoiler:He ''invents'' the technology needed to create a brand new element to custom requirements, '''props it up with a replica of Captain America's shield''', and ''makes'' the right element himself!]]
*** [[spoiler: It's even more awesome given what we [[Film/CaptainAmericaTheFirstAvenger now know about where]] the Arc Reactor concept came from. Tony successfully ''reverse engineered the Cosmic Cube!'']]
* Happy Hogan. Just the {{Plucky Comic Relief}}, right? Sure, apart from the scene in Monaco where he drives a normal car on a F1 track, slaloming ''against the direction of the incoming race cars'' '''at top speed '''. Much of this is '''''one-handed''''' because Pepper is desperately trying to get the Mark V uncuffed from his arm, with the key in his pocke. Then he rams the car into Dynalash. Then, when Dynalash starts moving, he does it again. Awesome.
** Just for the sake of squee, the top speed of a [[http://en.wikipedia.org/wiki/Rolls-Royce_Phantom_Coupé Rolls-Royce Phantom Coupé]] is '''155 mph.''' The ''average'' speed of the [[http://www.vivaf1.com/monaco.php Monaco Grand Prix]] is '''158 mph.''' That means he was dodging cars coming at him at a combined speed of '''''OVER 300 MILES PER HOUR.''''' Creator/JonFavreau may have made himself something of a ButtMonkey in combat, but behind the wheel, he essentially made himself ChuckYeager. If there's anyone better than Harold "Happy" Hogan in the MarvelCinematicUniverse, they can [[Film/BackToTheFuture drive cars through time]].
* Happy Hogan himself taking down one of Hammer's guards after a long struggle.
* Whiplash has another one. We last see him without his shoes, pillows, and parrot and there are two big guards keeping an eye on him until Justin returns from the expo so they can re-negotiate their contract. Next we see him, there's blood on his hands, he's typing away to start up the movie's climax, and those guards are, shall we say, [[IncrediblyLamePun tied up]]? GeniusBruiser indeed.
** Also, before they cut away, the [[MemeticMutation burd]] has been put in a bag. When they come back, the burd is on Vanko's shoulder again.
* Tony was trying to irritate Agent Coulson, who had been sent to make sure he didn't leave the premises. Coulson grins and replies that he'd tase Tony and then watch Super Nanny while our hero twitches and drools on the ground.
* The smarmy senator that Tony has been using as a verbal chew toy for the entire movie finally getting his moment at the end of the film, as he pins the medal on Tony.. a little too enthusiastically.
-->''"[[CrowningMomentOfFunny Isn't it amazing how annoying a little prick can be?]]"''
* Black Widow unleashed in all her glory. [[spoiler: During the Climax Black Widow enters Hammer's head office to get to Vanko. She goes through the assembled security like a hot knife through butter, with a mix of martial arts, smoke bombs, taser mines and street fighting. The fact she finishes the last guard with a casual spray of mace and an annoyed look on her face makes it one {{Badass}} {{Crowning Moment Of Awesome}}.]]
* Happy attempts to hit her while her back is turned, and without looking she beats him with ONE MOVE
* One random little kid standing up to a rampaging robot with his toy Iron Man repulsor. Whether s/he thought it would work or he was trying to scare it off is irrelevant; that kid has a pair of brass ones. [[spoiler:Tony dropping in, shooting the Hammeroid, and going "Good job!" to the kid before leaving was just the icing on the cake. Whoever that kid is, that has to have been ''the best night of his life''.]]
** Note that this kid probably prevented the deaths of dozens. That [[spoiler: Hammeroid was going on a rampage trying to bring down Tony, and probably would have caused massive collateral damage. However, it is clearly shown that the Hammeroid can't tell if the kid is Tony or not, and freezes up.]]
* In Vanko's first attack, how does Iron Man defeat him? By ''wrapping himself in one of Vanko's whips'', which are visibly scarring and damaging the armor he's wearing, and then ''dragging himself closer'' so Vanko can't escape, and then punching his lights out. When it comes to showing how impossibly tough the Iron Man suits are, there's nothing better than literally wrapping a car-slicing electrified heat-whip around yourself to take down the bad guy.
* As Vanko slowly walks down the race track in his jumpsuit and turns it on, the exoskeleton to burn his shirt into ribbons.
** And then, he energizes his whips and ''cuts a F-1 race car almost in half.''
* Tony and Pepper's conversation when Natasha arrives:
-->'''Tony:''' I want one.
-->'''Pepper:''' No.
* Mickey Rourke turned D-List Villain 'Whiplash' into such a remarkable badass, he makes even a simple ''request'' into a memorable line:
--> '''Vanko:''' ''[[MemeticMutation "I vant my burd."]]''
* It was all a bunch of bluster and hot air and existed mostly as a setup for it's hilarious failure, but taken in and off itself out of context Hammer's description of the "Ex-Wife" mini-bunker-buster is pretty awesome.
--> ''These are the Cubans, baby. This is the Cohibas, the Montecristos. This is a kinetic-kill, side-winder vehicle with a secondary cyclotrimethylenetrinitramine [[DepartmentOfRedundancyDepartment RDX]] burst. It's capable of busting a bunker under the bunker you just busted. If it were any smarter, it'd write a book, a book that would make Ulysses look like it was written in crayon. It would read it to you. This is my Eiffel Tower. This is my Rachmaninoff's Third. My Pieta. It's completely elegant, it's bafflingly beautiful, and it's capable of reducing the population of any standing structure to zero. I call it "The Ex-Wife."''
** In the tie-in prequel comic to ''Iron Man 3'', we see "The Ex-Wife" work... and it works ''very well'' as Rhodey found out.
* While there is a dark undertone to it from what the audience knows will happen, out-of-context, the debut of the Hammeroids and War Machine was pretty damn cool. The fact that each Hammeroid for each branch of the service is introduced with each service's individual theme...Say what you will [[{{Jerkass}} about]] [[SmugSnake the]] [[SmallNameBigEgo guy]], but Justin knows how to present a product.
** GeniusBonus on Hammer's sales pitch speech. Two things he says gives away just how full of crap he is, and how much intelligence he truly possesses. First, he rattles off the full chemical name then follows it up with the letter abbreviation of the same name. He is just quoting a spec sheet. Second, Ulysses WAS written in crayon. James Joyce's eyes were failing him, and he used crayon so he could see his writing better.
* In a small moment, overshadowed by Natalie's introduction, Tony and Happy are sparring in the gym. Tony takes his focus off of Happy for a moment to discuss something with Pepper. Happy takes the moment to tell Tony "Never take your eye off your opponent", and Tony turns right around and pounds Happy right into the corner. Suitless doesn't necessarily mean defenseless.
** Followed up by Happy trying the same thing on Natalie and getting caught in a hurricanrana armbar for his trouble.
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