* Annie finishing the spell to defeat the demon in the second film despite her knowing her injury is fatal. she literally gave her life to save the world
* ''[[Franchise/EvilDead Army of Darkness]]'': "{{This is my BOOMSTICK}}!"
** "Good? Bad?...''I'm'' the guy with the gun."
*** The director's cut version - * boom!* "...I ain't ''that'' good."
** Ash cutting off his own possessed hand in the film prior to that seemed like more of a "Holy Shit!" moment. His subsequent mounting of a [[ChainsawGood chainsaw]] to the stump can only be described as "Groovy."
** "I'll swallow your soul!" "...''Come get some.''"
*** Or in ''Evil Dead II'', when he responds with "Swallow this." ''[Shotgun blast]''.
*** In one of the games, the bartender he was commiserating with says this, prompting Ash to borrow his sawed-off double barreled shotgun. "Make mine a double." ''[BLAM!]''
** The Deadite possessing Ash's love interest decides to taunt Ash by saying "You found me beautiful ''once''." Without missing a beat, Ash comes back with "Honey, you got ''real ugly''."
** Ash surviving the pit. He climbs out and starts challenging everyone first in a soft voice then in his [[LargeHam BOOMSTICK]] voice.
* "The name's Ash." ''chk-chhk'' "Housewares."
** Just prior to that: "Lady, I'm afraid I'm going to have to ask you to leave the store."
** And then: "Hail to the king, baby."
* In ''Army of Darkness'', after Ash has put the Primitive Screwheads in their place, he's reclining on a couch getting fed goodies by lots of girls, and Sheila tries to get in his good graces.
---> '''Ash''': First you want to kill me, then you want to kiss me... blow."
** For that matter, practically every line he delivers in both movies was RatedMForManly.
* The initial defense of the castle with flaming exploding arrows. Ash said it best.
-->YEEEEEEEAAAAAAAHHHHHHH BABY!!!!!!!
* Lord Arthur's stand in ''Army of Darkness''.
* The sequence in ''Evil Dead II'' where Ash is prepping for the battle with Henrietta, getting both his chainsaw and sawed-off shotgun ready before uttering the line "[[{{Catchphrase}} Groovy]]," deserves special mention, since that was the exact moment the Ash we all knew and loved was born.

!! Evil Dead (2013)

* The finale, holy crap, the finale. [[spoiler:David's DyingMomentOfAwesome to his fallen friend now turned Deadite]], [[spoiler:Mia]] against "The Abomination" [[spoiler:with her tearing her own damn hand off after it was trapped]], and ending with this exchange:
--> '''"The Abomination"''': I will feast upon your soul!
--> '''[[spoiler:Mia]]''': [[PreMortemOneLiner Feast on]] ''[[ChainsawGood THIS]]'', [[PrecisionFStrike motherfucker!]]
* TheStinger that plays at the end of the credits:
--> '''[[spoiler:[[TheCameo Ash]]]]''': [[spoiler: [[WhamLine Groovy.]] [[BreakingTheFourthWall (Turns and looks at camera)]]]]
----