!!Original Novel

!!2005 Film
* Grandpa Joe gets most of the glory since he accompanies Charlie to Willy Wonka's factory, but grumpy Grandpa George has a [=CMoA=] when he responds to Charlie's suggestion that they sell his golden ticket by telling him, "There's plenty of money out there. They print more every day. But this ticket -- there's only five of them in the whole world, and that's all there's ever going to be. Only a dummy would give this up for something as common as money. Are you a dummy?...Then get that mud off your pants. You've got a factory to go to!"
** It's the fact that he's TheEeyore at all other times that makes his advice (happiness is better than money) so touching.
* The fireworks room during the elevator ride.
--> '''Mike:''' [[CompletelyMissingThePoint Why is everything here so pointless?!]]
* While people are rightfully going to have more fond memories of the Oompa-Loompa songs from the original (especially with that [[EarWorm catchy refrain]]), Danny Elfman's ability to take the lyrics from Dahl's novel and set them to various musical genres is commendable in itself. It may not eternally memorable, but it doesn't make the sequences any less fun.
** Each musical number is a fun little parody/{{Expy}} and they have a number of GeniusBonus shout-outs. ''Augustus Gloop'' nods to the song style of the 1971 film; ''Violet Beauregard'' is a little nod to techno/funk; ''Veruca Salt'' is a gentle ballad with a Beatles vibe; and ''Mike Teavee'' has punk anger and a spray of pop-culture references (along with another nod to the Beatles in its bridge).
* Wonka gets his [=CMoA=] when Veruca adamantly continues to demand a squirrel despite his already having turned down her father's offer to buy one for her. Wonka's response? He imitates Mr. Salt perfectly ("I'm sorry, darling. Mr. Wonka's being unreasonable.") just to mock them. (Also a Funny Moment.)
* Mr. Salt standing up to Veruca for the first time in her life at the end of the film.

!!2013 Stage Musical
* "It Must Be Believed to Be Seen", the Act One finale and Willy Wonka's introductory song, is [[AwesomeMusic/{{Theatre}} a terrific song]] in and of itself. The staging makes it even more spectacular -- the ObfuscatingDisability trick that sets up an InstantCostumeChange...the entire assembled crowd of Golden Ticket finders and press becoming a troupe of backup dancers seemingly out of sheer reverence...the gloomy factory's windows first being lit up with a deft wave of his cane and then changing colors until the whole place looks like the mothership from ''Film/CloseEncountersOfTheThirdKind''...the delightfully ominous DoorClosesEnding. If the right kind of LargeHam is playing Wonka (and Creator/DouglasHodge, the role originator, was indeed that), the cumulative effect of all this is a sense of sheer ''power'' rolling over the audience.
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