* ''Toys/PollyPocket'' dolls were originally called that because the doll was less than an inch high and the whole play-set closed in on itself and fit easily into your pocket. This has not been referenced in years, as Polly has grown to be much taller and her play-sets expansive.
* ''Hot Wheels'' introduced a car called "Purple Passion" in the early '90s. It was a 40s style hot rod painted [[CaptainObvious purple]]. The car has been reissued several times since then, but not always in purple.
* ''Toys/{{BIONICLE}}'' was originally a '''bio'''logical chro'''nicle''', as it centered around the story of those living inside a giant robot. The [[Toys/{{Bionicle2015}} reboot]] featured no such thing.
* ''Franchise/{{Transformers}}'' once introduced the Action Masters - toys that were highly poseable action figures (compared to the average Transformer of the era) but did not transform. They were naturally fodder for mocking as "Transformers that don't transform".
** They were justified as still being "transformers" because they came with small animal partners or vehicles that could transform. In the fiction, Action Masters were regular transformers who used a dangerous new fuel that robbed them of their transformation ability, but granted them enhanced physical abilities.
** Adding to the confusion, some Action Masters, named Action Master Elites, ''could'' transform on their own (albeit [[http://www.toyarchive.com/Transformers/ActionMastersOmegaSpreem.html rarely in any kind of complex fashion]]). They were Transformers who don't transform who do transform.
** Since the original Action Masters, many forms of non-transforming Transformers have shown up, most notably for the live action movie series. There are even completely non-articulated statues of Transformers made.
** A few character names become this, given time. Astrotrain, for instance had a name that referred to him being a Triple Changer who switched between a train and a space shuttle. However, that's tricky to engineer, so since then, there have been Astrotrain toys that only turned into a space shuttle.
** And of course Hasbro [[OurLawyersAdvisedThisTrope would like to remind you]] that ''none'' of these are examples, since the toys belonging to the ''Transformers'' franchise have ''never'' "transformed" - they ''[[InsistentTerminology convert]]''.
* ''Franchise/GIJoe'' originally referred to the generic American soldier who served as the basis for the line. It came from the fact that the line was supposed to represent the average soldier. As early as the 70s, this started to get abandoned, with a shift away from soldier figures after UsefulNotes/TheVietnamWar, and Joe becoming more of an adventure hero. When the franchise was rebooted in the 80s, it restored the "American soldier" angle, but focused on [[LoadsAndLoadsOfCharacters a large cast]] that comprised [[MildlyMilitary easily the least average American soldiers in history]], none of whom were named "Joe" (until [[ContinuityNod Joe Colton]] came along). In plenty of later series, the protagonists have been neither soldiers nor Americans, and "GI Joe" refers to some kind of international special ops organization that's inexplicably named after slang for American grunts.
* Zig-zagged with the ''Franchise/GarbagePailKids'' trading cards. Their original gimmick was that the cards depicted grotesque, humorous, gross, and/or creepy characters that just happened to resemble the ''Franchise/CabbagePatchKids'' dolls, hence the ''Garbage Pail'' parody name. Around the time the 9th series was being published, [[ScrewedByTheLawyers a lawsuit from Xavier Roberts]] forced Topps to redesign the characters so that they no longer resembled Cabbage Patch Kids, and the change stuck for when the trading cards were revived for the All-New Series run of the mid-2000's. However, as of the rebooted Brand New Series run that began in 2012, the Garbage Pail Kids are back to resembling Cabbage Patch Kids.
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