[[quoteright:300: [[LoadsAndLoadsOfCharacters http://static.tvtropes.org/pmwiki/pub/images/20s14w_2563.jpg]]]]
[[caption-width-right:300:[-Beating evil into the ground with rainbows and kicks since 2004.-] ]]

Base entry for the ''Pretty Cure'' franchise. Created by Creator/IzumiTodo (a pseudonym for the people at Creator/ToeiAnimation, who also created ''Anime/OjamajoDoremi'').

Like ''Franchise/{{Digimon}}'', this is a CashCowFranchise metaseries created AnimeFirst by Creator/ToeiAnimation and spanning many an AlternateContinuity. Each series revolves around a certain number of girls being chosen to SaveBothWorlds (in this case, Earth and the world of the fluffy talking mascots) from those that would spread misery and ruin.

The series distinguishes itself from other MagicalGirl series in the high amount of [[GoodOldFisticuffs physical fighting]] and PostModernism included, and through the dynamic of having two central main characters [[WonderTwinPowers who can only transform and use their most powerful abilities in tandem]]; although, this element has been phased out as the yen poured in. The series focuses heavily on ThePowerOfFriendship and the CharacterDevelopment between the lead characters.

The various seasons are:

[[index]]
* ''Anime/FutariWaPrettyCure'' (2004-2005)
* ''[[Anime/FutariWaPrettyCure Futari wa Pretty Cure [=MaX=] Heart]]'' (2005-2006)
* ''Anime/FutariWaPrettyCureSplashStar'' (2006-2007)
* ''Anime/YesPrettyCure5'' (2007-2008)
* ''[[Anime/YesPrettyCure5 Yes! Pretty Cure 5 GO!GO!]]'' (2008-2009)
* ''Anime/FreshPrettyCure'' (2009-2010)
* ''Anime/HeartcatchPrettyCure'' (2010-2011)
* ''Anime/SuitePrettyCure'' (2011-2012)
* ''Anime/SmilePrettyCure'' (2012-2013)
* ''Anime/DokiDokiPrecure'' (2013-2014)
* ''Anime/HappinessChargePrettyCure'' (2014- )
[[/index]]

[[folder:Season Descriptions]]
The first series was '''Anime/FutariWaPrettyCure''' (''"The Two of Us Are Pretty Cure"''), a show where a RedOniBlueOni duo of Japanese schoolgirls- Nagisa Misumi and Honoka Yukishiro- are forced to work together to fight the invading inhabitants of the Dotsuko Zone, [[GottaCatchThemAll retrieve all seven]] [[MineralMacGuffin Prism Stones]] and free the Queen of Light. As Cure Black and Cure White respectively, they set the standard for many of the show's recurring tropes. The show is also notable for its {{Seinen}} elements, including an abundance of [[GoodOldFisticuffs action-packed physical combat]] (directed by the guy who did ''Anime/DragonballZ''!) and blatant [[RomanticTwoGirlFriendship homoerotic]] subtext between Nagisa and Honoka.

The show did so well that it got a direct sequel as '''Futari wa Pretty Cure [=MaX=] Heart'''. The Evil King of the Dotsuko Zone revives ''again'' and the Queen of Light is forced to [[PiecesOfGod split herself into pieces]], one of which manifests as a young girl called Hikari. Cure Black and White are [[SoLastSeason given a power-up]] and sent out to [[GottaCatchEmAll retrieve all the pieces of the Queen]] with the help of Hikari, who can transform into [[SixthRanger Third Ranger]] and SupportPartyMember Shiny Luminous.

'''Anime/FutariWaPrettyCureSplashStar''' is the first to be set in an AlternateContinuity. At first the show was an awkward {{Expy}} of the original series, with [[{{Expy}} not-Nagisa]] Saki Hyuuga (Cure Bloom) and [[{{Expy}} not-Honoka]] Mai Mishou (Cure Egret) fighting to free the seven World Fountains from the control of the evil Dark Fall. In addition, MoralGuardians had forced many of the {{Seinen}} elements unique to ''Pretty Cure'' to be downsized, resulting in battles that focused less on hard-hitting fisticuffs and more on [[KiAttacks non-contact magical attacks]]. However, once past that initial awkward phase the series [[GrowingTheBeard grew into its own identity]], adding two {{Dark Magical Girl}}s as rivals and establishing Saki and Mai as their own characters.

'''Anime/YesPrettyCure5''' caused an uproar by diverging from the previous ''Pretty Cure'' formula in favour of a more standard MagicalGirl show with a ''Franchise/SailorMoon''-esque team of five equals. IdiotHero Nozomi Yumehara (Cure Dream) and her four team-mates have to [[GottaCatchThemAll catch fifty-five fairy critters]] with their [[MerchandiseDriven extremely cool and affordable watches]] before the evil Nightmare Corporation does. ''Yes!'' did start one new trend for the franchise: [[TitleDrop including the phrase "Pretty Cure"]] in every [[CallingYourAttacks attack name]] and [[ByThePowerOfGrayskull transformation phrase]].

'''Yes! Pretty Cure 5 Go!Go!''' ([[OneTwoThreeFourGo the 5 is still pronounced "faibu"]], slightly obscuring the IncrediblyLamePun) continues the story of Nozomi and her friends, only this time they are trying to save the four rulers of MagicalLand from an evil museum called Eternal with the help of a [[NinjaPirateZombieRobot flying mailman penguin]] named Syrup. They also pick up a mysterious SixthRanger called "Milky Rose", whose true identity is... [[TheUntwist shocking, really]].

The sixth series, '''Anime/FreshPrettyCure''', switches to the adventures of Love Momozono (Cure Peach) and her two friends (Cure Berry and Cure Pine) as they fight against the sinister agents of Labyrinth over a mysterious MacGuffin called Infinity. There's plenty of [[DancingTheme dancing]], {{Mid Season Upgrade}}s that arrive [[SoLastSeason way too early]] and a pretty epic [[CharacterDevelopment character arc]] that results in the birth of the [[SixthRanger fourth Pretty Cure]], Cure Passion.

'''Anime/HeartcatchPrettyCure''' focuses on flower-loving introvert Tsubomi Hanasaki and fashion-loving GenkiGirl Erika Kurumi, who transform into Cure Blossom and Cure Marine (respectively) to fight the evil Desertrians and their quest to steal the "Heart Flowers" of innocent people and turn the world into a desert. Highlights include character designs by ''Anime/OjamajoDoremi'' illustrator Yoshihiko Umakoshi, and a heart-wrenching series-long subplot about a [[BrokenBird fallen Pretty Cure]] called Cure Moonlight.

'''Anime/SuitePrettyCure''' brings the WonderTwinPowers back again with TomboyAndGirlyGirl Hibiki Houjou and Kanade Minamino as Cure Melody and Cure Rhythm (respectively). The two fight against the villains of Minor Land, who seek to sing the Melody of Sorrow and plunge the world into despair. Helping them out is [[SixthRanger Third Ranger]] Cure Beat, a mysterious [[MaskPower masked]] AloofAlly called Cure Muse, and a ridiculous LensmanArmsRace of not-so-{{Mid Season Upgrade}}s.

'''Anime/SmilePrettyCure''' goes back to having a core team of five. The theme of the show is fairy tales, as the ''Smile'' team work with the storybook critters of Märchenland against the baddies of the Bad End Kingdom, who seek to awaken [[SealedEvilInACan their lord Pierrot]] and bring the "Worst Ending" to the world. ''Smile'' is more episodic than previous seasons; WordOfGod is they wanted to keep things "simple".

'''Anime/DokiDokiPrecure''' inherits certain elements from ''Fresh'', such as the number of Cures and the playing card motif. When the Jikochuu invade Earth, StudentCouncilPresident Mana Aida becomes Cure Heart. She is later joined by her friends Rikka and Alice, as well as AloofAlly Cure Sword from the fallen Trump Kingdom. Midway through the series, they're joined by the mysterious [[SixthRanger Cure Ace]]. In contrast to other seasons, ''[=DokiDoki=]! Pretty Cure'' has a MythArc that runs throughout the series.

'''Anime/HappinessChargePrettyCure''' [[MilestoneCelebration celebrates the franchise's tenth anniversary]]. Princess Hime Shirayuki of the Blue Sky Kingdom, also known as Cure Princess, flees her home when the Phantom Empire invades. By chance, she recruits Megumi Aino, who becomes Cure Lovely. They are eventually joined by Cure Honey and Cure Fortune. This season is notable for giving the Cures different forms they can change into, which has not been seen since ''Splash Star''.

[[/folder]]

There is also a series of '''Anime/PrettyCureAllStars''' [[http://www.precure-allstars.com/ movies]], [[BatFamilyCrossover teaming up characters from all series]], as well as a short film and a video game that do the same. Together, these make up the [[FanNickname Crossover Compilation.]]

Furthermore, most seasons have at least one [[TheMovie movie]] that [[NonSerialMovie makes no canonical sense]] (most of the time) but [[RuleOfCool can't be thrown out because of something really awesome happening in it]].

The Franchise seems to have very good relations with [[{{Toku}} Tokusatsu]] : it's produced by Toei, which also produces ''Franchise/SuperSentai'' and ''Franchise/KamenRider''[[note]]In fact, one of the Kamen Rider's actor said it will be cool if a crossover between both franchises could happen someday, albeit he knows that putting a live-action series along with an animated one could be difficult[[/note]], and the three franchises are aired back to back in the appropriately named ''Super Hero Time'' block. The ''Pretty Cure'' and ''Super Sentai'' movies have been played as double bills, and Nagisa and Honoka teamed up with ''Series/TokusouSentaiDekaranger'' characters in an audio drama, and later with ''Series/MahouSentaiMagiranger''. ''Franchise/{{Gundam}}'' has a less than amiable relation with ''Pretty Cure'' as those who had a role in Gundam went on to play villains for ''Pretty Cure''.[[note]]The possible sole exceptions is Creator/RieTanaka, who played Hikari Kujou/Shiny Luminous about a year after playing [[Anime/MobileSuitGundamSEED Lacus Clyne]] and Creator/NaokoMatsui, better known for her roles as [[Anime/MobileSuitGundamZZ Roux Louka]] and [[Anime/MobileSuitGundamWing Dorothy]], who will take up the role of the mascot Ribbon.[[/note]]

This franchise has a [[Characters/PrettyCure character sheet]].

There is also a manga for each series, going into depth in various ignored aspects, like Rin's crush on Nuts and Saki's little sister's life.

The franchise is also known as ''[[PortmanteauSeriesNickname Precure]]''. While this is technically a more accurate transliteration of the title logo (which reads "purikyua") and appears in [=URLs=] and such, said logo (as well as much of the truly astonishing amount of [[MerchandiseDriven merchandise]]) also explicitly spells out the title as "PRETTY CURE"...at least until ''Anime/HeartcatchPrettyCure'' and subsequent series, which say "PRECURE" instead.(Incidentially, ''Anime/YesPrettyCure5'' has no caption). The pronunciations ''purikyua'' and ''puritii kyua'' are used interchangeably, both in theme songs ([[Anime/YesPrettyCure5 "1, 2, 3, 4, Purikyua 5! Puritii, kyu, kyu, kyu, kyua..."]]) and in-universe (including one odd instance of a character hearing the name for the first time as ''purikyua'' and immediately questioning "Puritiikyua?"). There are two ways to deal with this: one is to directly translate, taking "Precure" as a commonly used short form and "Pretty Cure" as their less-used full title, and the other, used by both fansubs and the first season's official subs, is to use "Pretty Cure" for both. TVTropesWiki does the latter [[SuspiciouslySpecificDenial for reasons completely unrelated to "Pretty Cure" making a good]] WikiWord.

And in case you're wondering: yes, it's a PunBasedTitle. "Purikura", short for "Print Club", is the name given to those photo booths in Japan that print out stickers with your photo on them. (This is never brought up in the show, save for the Elder of the first continuity [[AccidentalMisnaming constantly calling Pretty Cure "Purikura"]], nor does it have any significance.)

----

For individual series examples, go to their pages. More than one installment of this franchise provides examples of:

* TheAce: Many individual main characters are top girls in sports or academics.
** ''Anime/FutariWaPrettyCure'' and its sequel has Nagisa who is TheAce (and later the captain) of the lacross team and she is very good in sports in general. Honoka is the best student in academics and she is specialized in science. Several students lampshade the relationship of two aces.
** ''Anime/FutariWaPrettyCureSplashStar'' has the top softball pitcher Saki and the high-skilled artist Mai.
** ''Anime/YesPrettyCure5'' has Rin who is the ace in sports and she has finally decided to join the futsal team. Karen is the best student in academics.
** ''Anime/FreshPrettyCure'' has Setsuna who is very good in academics and sports. It's mentioned that Miki also has good grades in school and is good in sports.
** ''Anime/HeartcatchPrettyCure'' has Erika who is the best fashion designer in the fashion club, Itsuki who is the ace in martial arts, and Yuri who is the best student in academics. Furthermore, Tsubomi is specialized in botany.
** ''Anime/SuitePrettyCure'' has Hibiki who is like Nagisa and Rin the best sportsman, and Kanade who is the best student in academics. Subverted when they participate in contests for pianist and patissiers, respectively; both of them reach the second place.
** ''Anime/SmilePrettyCure'' has the top volleyball player Akane, the top soccer player Nao, and the best academic student Reika who is also an ace in kyudo.
** ''Anime/DokiDokiPrecure'' has Mana who is very good in sports and academics, but the best academic student is Rikka. Alice is an ace ''all-rounder'', being good in ballroom dance, painting, playing piano, sports (''especially'' martial arts) and some other stuff. And then there's an actual Cure Ace.
** ''Anime/HappinessChargePrettyCure'' has Cure Fortune [[spoiler:and her civilian identity, who is skilled in academics, athletics, and [[HeirToTheDojo martial arts]].]]
* ActionGirl / BadassAdorable: All of them, save for [[SupportPartyMember support fighter]] Hikari/Shiny Luminous and [[AscendedFanboy Ascended Fangirl]] [[Anime/PrettyCureAllStars Ayumi/Cure Echo]]. You wouldn't expect a magical girl franchise to be so full of movement and fighting.
* AloofAlly: [[Anime/YesPrettyCure5 Milky Rose]], [[Anime/SuitePrettyCure Cure Muse, Cure Beat (for a few episodes)]], [[Anime/DokiDokiPrettyCure Cure Sword, Cure Ace]] and [[Anime/HappinessChargePrettyCure Cure Fortune]].
* AnimeHair: Since ''Max Heart'' with Hikari, all main characters got unrealistic or odd hairstyles/hair colors. [[Anime/HeartcatchPrettyCure Itsuki/Cure Sunshine]] and [[Anime/SmilePrettyCure Akane/Cure Sunny]] are the only exceptions, both of them have more realistic hairstyles/hair colors.
** While Itsuki has brown hair, Akane has red hair despite being Japanese...
* AnnoyingYoungerSibling: Not in general and usually downplayed. Played straight with [[Anime/FutariWaPrettyCure Ryouta Misumi]]. [[Anime/SuitePrettyCure Souta Minamino]] is a milder example.
* ArchEnemy: Many seasons feature villains who often confronts certain heroines more often than anybody or one of them has a specific relationship with the other. Sometimes ItsPersonal, and some of the arch-enemies are in fact friends to the heroines, which mades the conflict even more personal.
** ''Anime/FutariWaPrettyCure'': Kiriya was this to Cure White, because of his confused feelings towards her. In the end, their friendship was so strong that he refused to fight her and accepted punishment from Jaaku King. [[spoiler:He later saves her and Cure Black from the villains in the end.]]
** ''Anime/FutariWaPrettyCureSplashStar'': The Kiryuu twins, Michiru and Kaoru, were this to Cure Bloom and Cure Egret, for a similar reason like above.
** ''Anime/YesPrettyCure5GoGo'': Anacondy, who really hates Flora, is this to Milky Rose, who resembles Flora.
** ''Anime/FreshPrettyCure'': Eas was this to Cure Peach, and she developed a growing grudge against her ''while'' making friendship with her at the same time. Their relationship was the basic for her HeelFaceTurn. Because of this, Westar is this to Cure Passion, due to his believe of her loyalty to Labyrinth. Souler is also this to Cure Berry, mostly in later part of the series.
** ''Anime/HeartcatchPrettyCure'': Dark Precure is this to Cure Moonlight, to her massive hatred towards Moonlight. And PlayedWith the Desert Apostle Generals, where is hard to recognize a relationship with them and the heroines. Cobraja fits this to Cure Sunshine, but Sasorina and Kumojacky often zigzag between two heroines, respectively.
** ''Anime/SuitePrettyCure'': Siren was this to Hummy. They were former friends, but Hummy became the singer of Major Land that year, which made her envy and easy to be [[spoiler:brainwashed]].
** ''Anime/SmilePrettyCure'': Due to being {{Foil}}s, Wolfrun is this to Cure Happy and Cure Sunny, Akaoni to Cure Peace, Majorina to Cure March, and Joker to Cure Beauty.
** ''Anime/DokiDokiPrettyCure'': Because of their friendship, Regina is this to Cure Heart. Ira is the arch-enemy to Cure Diamond because of their kind of romantic relationship. Marmo is also an arch-enemy to Cure Rosetta and she's usually the first villain to learn Rosetta's TookALevelInBadass moments.
** ''Anime/HappinessChargePrettyCure'': Phantom seems to be this to Cure Fortune, who took an important person, [[spoiler:her older sister]], from her.
* AnAsskickingChristmas: The Christmas episode, more often than not, overlaps with the final battle.
* BarrierWarrior: [[Anime/FutariWaPrettyCure Shiny Luminous]], [[Anime/FutariWaPrettyCureSplashStar the Splash Star Cures]], [[Anime/YesPrettyCure5 Cure Mint]], [[Anime/HeartcatchPrettyCure Cure Sunshine, Cure Moonlight]], [[Anime/SuitePrettyCure Cure Beat, Cure Muse]], [[Anime/DokiDokiPrecure Cure Rosetta]]. Also, [[spoiler:[[Anime/HeartcatchPrettyCure Mugen Silhouette]]]].
** The mascots [[Anime/HeartcatchPrettyCure Potpourri]], [[Anime/SmilePrettyCure Pop]], [[spoiler:[[Anime/SmilePrettyCure Royale Candy]]]], [[Anime/DokiDokiPrecure Ai-chan]], [[spoiler:[[Anime/DokiDokiPrecure Melan]]]], and [[Anime/HappinessChargePrettyCure Ribbon]]. In the case of Pop, he doesn't create barriers, he ''transforms'' into a shield.
* BeachEpisode: Notably, not for fanservice. The girls never wear swimsuits and they don't swim at all.
** There is rare case where [[Anime/YesPrettyCure5 Karen]] wears a swimsuit at a swimming pool (still in the BeachEpisode), but you don't see much skin. She doesn't swim either.
* BewareTheNiceOnes: '''Big time'''! Several villains have either died and/or suffered an [[CurbStompBattle embarassing defeat]] because of this, and many of the [[Awesome/PrettyCure franchise's]] SugarWiki/AwesomeMoments can attest to this as well.
* BewareTheQuietOnes: [[Anime/YesPrettyCure5 Komachi Akimoto/Cure Mint, Karen Minazuki/Cure Aqua]], [[Anime/FreshPrettyCure Inori Yamabuki/Cure Pine]], [[Anime/HeartcatchPrettyCure Tsubomi Hanasaki/Cure Blossom, Yuri Tsukikage/Cure Moonlight]], [[Anime/SmilePrettyCure Yayoi Kise/Cure Peace, Reika Aoki/Cure Beauty]], and [[Anime/DokiDokiPrecure Alice Yotsuba/Cure Rosetta]] also overlap with the above.
* BigBad: One for every season, but one for both seasons of the first continuity. Most of them want to destroy the world. Sometimes there will be an apparent BigBad that is replaced by the ManBehindTheMan.
** ''Anime/FutariWaPrettyCure'' and ''[[Anime/FutariWaPrettyCure Futari wa Pretty Cure [=MaX=] Heart]]'': Jaaku King.
** ''Anime/FutariWaPrettyCureSplashStar'': Akudaikan. [[spoiler:Actually Gohyan.]]
** ''Anime/YesPrettyCure5'': Desparaia.
** ''[[Anime/YesPrettyCure5 Yes! Pretty Cure 5 GO!GO!]]'': The Director.
** ''Anime/FreshPrettyCure'': Moebius.
** ''Anime/HeartcatchPrettyCure'': Professor Sabaaku. [[spoiler:Actually Dune.]]
** ''Anime/SuitePrettyCure'': Mephisto. [[spoiler:Actually Noise.]]
** ''Anime/SmilePrettyCure'': Pierrot.
** ''Anime/DokiDokiPrecure'': King Jikochuu. [[spoiler:The BiggerBad Proto-Jikochuu is the TrueFinalBoss, but is not the BigBad.]]
** ''Anime/HappinessChargePrettyCure'': Queen Mirage. [[spoiler: Though all signs indicate that it's actually Deep Mirror.]]
* BigGood: Almost every season has a character who supports the heroines and possess great, mystical powers. They are usually, royals or are even divine and they tend to be in trouble, like being SealedGoodInACan. Their presence is feared by the villains. If there are more than one, the one who is the queen or goddess(-like) is the more important one for the setting.
** ''Anime/FutariWaPrettyCure'' and ''Anime/FutariWaPrettyCureMaxHeart'': The Queen of the Garden of Light.
** ''Anime/FutariWaPrettyCureSplashStar'': Princess Filia.
** ''Anime/YesPrettyCure5GoGo'': Flora. And the [[MentorMascot four rulers]], King Donuts, Queen Bavarois, Princess Crepe and King Montblanc could qualify.
** ''Anime/HeartcatchPrettyCure'': Kaoruko Hanasaki alias the former Cure Flower, who is the only human example.
** ''Anime/SuitePrettyCure'': Aphrodite. Otokichi Shirabe as well. They are later joined by [[spoiler:Mephisto]].
** ''Anime/SmilePrettyCure'': Royale Queen.
** ''Anime/DokiDokiPrettyCure'': Princess Marie-Ange.
** ''Anime/HappinessChargePrettyCure'': Blue, who is ''male'' and ''God''.
* {{Bishounen}}: Some love interests and older brothers of some Precures. Also, every male mascot in human form and some villains.
* BecomingTheMask: If you masquerade as a student at the school your enemies go to like [[spoiler:Kiriya]] or [[spoiler:the Kiryuu twins]] did, or as a friend to someone who's supposed to be your enemy like Setsuna did, you've completed your first step toward a full-blown HeelFaceTurn.
* BlackAndWhiteMorality: The Cures are good and the villains are all aiming for a mass destruction on the world or something. But at times, some of the QuirkyMinibossSquad can possess enough sympathies that they get a [[DeathEqualsRedemption sympathetic sendoff]] or [[HeelFaceTurn get redeemed]].
* BloodlessCarnage: Despite the fiercing battle scenes, the only time where blood has appeared is in the 20th episode of ''Anime/HeartcatchPrettyCure'', when Cobraja's face was cut by one of his reflected cards.
** Averted for the first time traditionally in the ''Anime/DokiDokiPrecure'' Movie, where [[spoiler: Matthew in Dog form at one point ''clamps down on Mana in Cure Heart form and gores her shoulder up.'']] It's quite gruesome, even by most children's anime standards.
* BrainwashedAndCrazy: Happens ''very'' often. [[Anime/FutariWaPrettyCure Yoshimi Taneouchi-sensei]] was brainwashed by Pissard in Episode 3, later, several people were brainwashed by the Dotsuko-Zone villains. [[spoiler:[[Anime/YesPrettyCure5 The whole Palmier Kingdom]] was brainwashed and enslaved by Nightmare. Later, four of five Precures and Milk were brainwashed by [[TheDragon Kawarino]] for a short time.]] [[spoiler:After [[Anime/FreshPrettyCure Labyrinth]] had captured [[MacGuffin Infinity]], [[BigBad Moebius]] brainwashed the people from other parallel worlds including Earth.]] [[spoiler:[[Anime/HeartcatchPrettyCure Professor Sabaaku]] who has been revealed as Yuri's father was brainwashed by [[BigBad Dune]], and the Desert Apostle Generals were actually materialized corrupted Heart Flowers of three humans.]] [[spoiler:[[Anime/SuitePrettyCure Mephisto]], the king of Major Land, was brainwashed by [[BigBad Noise]]. Then, Mephisto created Minor Land and brainwashed Siren and the members of Trio the Minor. Even after his HeelFaceTurn, the remaining villains were still brainwashed by Noise. Waon and Seika were both brainwashed by Noise, too.]] [[spoiler:[[Anime/SmilePrettyCure The Bad End Generals]] were brainwashed by [[TheDragon Joker]].]] [[spoiler:[[Anime/DokiDokiPrecure Regina]] is brainwashed by her [[AbusiveParents father]] [[BigBad King Jikochuu]] after she underwent her HeelFaceTurn. King Jikochuu himself was corrupted by the [[BiggerBad Proto-Jikochuu]].]] And [[spoiler:[[HappinessChargePrettyCure the entire Phantom Kingdom]] is brainwashed by [[ManBehindTheMan Deep Mirror.]]]]
* ButtMonkey: See SlapstickKnowsNoGender for specific examples.
* {{Catchphrase}}: Every lead Cure and sometimes even every Cure of a team has one or two catchphrases. Also, the villains usually say "I won't forget this!" when they lose.
* ClassicalAntiHero: [[Anime/FutariWaPrettyCureMaxHeart Shiny Luminous]], [[Anime/HeartcatchPrettyCure Cure Blossom]], [[Anime/SmilePrettyCure Cure Peace]] and [[Anime/HappinessChargePrettyCure Cure Princess]].
* ColorCodedSecretIdentity: The franchise takes this to ridiculous lengths since ''Anime/YesPrettyCure5'' as they not only wear color-coded civilian clothes, most of them have color-coded ''hair''. The only one defies this trope is [[spoiler:Ako/Cure Muse]] of ''Anime/SuitePrettyCure'', who wears pink and purple despite wearing [[spoiler:black at first then going gold, and having a purple Fairy Tone through and through]].
** [[Anime/DokidokiPrecure Cure Heart]] is a very odd example. In her civilian form she wears pink clothes and has pink hair, in keeping with her colour scheme as a cure. But, when she transforms, her hair turns blonde.
* CombatStilettos: Since ''Fresh''.
* CommonCrossover: Other than the aforementioned {{Tokusatsu}} and Franchise/{{Gundam}} crossovers, ''Franchise/SailorMoon'', ''Anime/PuellaMagiMadokaMagica'' (as of 2011) and ''Anime/SaintSeiyaOmega'' (as of 2012 [[note]]especially concerning ''Heartcatch'' due to the shared character designer, Yoshihiko Umakoshi[[/note]]) crossovers are also common.
* ConvenientlySeated: Most of the lead characters sit in window seats. Though, only one of them sits in the infamous seat, the second seat from the back, along the side with the windows.
** In ''Anime/FutariWaPrettyCure'' and its sequel, Nagisa sits in the window seat of the third back row... the class seems to be bigger than other examples. The third main character Hikari sits in the infamous seat in her class.
** In ''Anime/FutariWaPrettyCureSplashStar'', Saki sits in the infamous seat.
** In ''Anime/YesPrettyCure5'' and its sequel, Nozomi and Rin sit in the second front row, so the camera can catch them and their teacher Kokoda/Coco. Sometimes, they sit near to the window - they sit on benches. However, the windows are too high and nobody can look out of the windows.
** In ''Anime/FreshPrettyCure'' and ''Anime/HeartcatchPrettyCure'', the respective lancers Setsuna and Erika sit in the last seat along the windows, while the heroines Love and Tsubomi sit next to their right side.
** In ''Anime/SuitePrettyCure'', ''Anime/SmilePrettyCure'' and ''Anime/DokiDokiPrettyCure'', the respective heroines Hibiki, Miyuki, and Mana sit in the last seat along the windows. Miyuki's lancer Akane sit in the infamous seat.
* CoolBigSis: [[Anime/FutariWaPrettyCure Nagisa and Hikari]], [[Anime/FutariWaPrettyCureSplashStar Saki]], [[Anime/YesPrettyCure5 Rin]], [[Anime/FreshPrettyCure Miki]], [[Anime/HeartcatchPrettyCure Tsubomi and Yuri (her case is very odd)]], [[Anime/SuitePrettyCure Kanade]], [[Anime/SmilePrettyCure Akane and Nao]].
** Some of the Cures have one.
** [[Anime/HeartcatchPrettyCure Cure Moonlight]] and [[Anime/DokiDokiPrecure Cure Ace]] do count for their teammates.
** [[KnightTemplarBigBrother Knight Templar Big Sister]]: Most of them counts, but [[Anime/FutariWaPrettyCure Nagisa]] is the most notable example, as she actually ''kills'' [[TheBrute Geki]][[DumbMuscle drago]].
* CuteBruiser: Most everyone.
* DancingTheme: Every season has one EndingTheme with dancing; from [[Anime/FreshPrettyCure 2009]] onward, CGI dancing themes have become the norm.
** And [[ArtEvolution the CGI just keeps getting better with each series]]. Compare "[[Anime/FreshPrettyCure You Make Me Happy]]" and "[[Anime/SmilePrettyCure Yay! Yay! Yay!]]".
* DarkerAndEdgier: ''Anime/FutariWaPrettyCureSplashStar'', ''Anime/DokiDokiPrecure'' and '''especially''' ''Anime/HeartCatchPrettyCure'' are the darkest series in the franchise, though all of them have their dark moments. None of the series lose any of the humor aspects of them in spite of this, though.
* DarkMagicalGirl: Most of the continuities have at least one: [[Anime/FutariWaPrettyCureSplashStar Michiru and Kaoru]], the [[Anime/YesPrettyCure5 Dark Precure 5]], [[Anime/FreshPrettyCure Eas aka Setsuna]], [[Anime/HeartcatchPrettyCure Dark Precure, Mirage Precures]], [[Anime/SuitePrettyCure Siren aka Ellen]], the [[Anime/SmilePrettyCure Bad End Precures]], [[Anime/DokiDokiPrecure Regina]], and possibly [[spoiler:[[Anime/HappinessChargePrecure Queen Mirage, who was once known as ''Cure'' Mirage.]]]]
** Non-villainous examples are [[Anime/HeartcatchPrettyCure Cure Moonlight]], [[Anime/SuitePrettyCure Cure Muse]], [[Anime/DokiDokiPrecure Cure Sword]], and [[Anime/HappinessChargePrettyCure Cure Fortune]].
* TheDragon: Every BigBad has a Dragon, the most competent one of the underlings. Some Dragons are replaced by other Dragons, but these guys are the ''final'' Dragons who are the most loyal, often the most evil, most powerful, most dangerous, and most successful underlings.
** [[Anime/FutariWaPrettyCure Jaaku King]] has [[DragonAscendant Baldez]].
** [[Anime/FutariWaPrettyCureSplashStar Akudaikan]] has [[NotSoHarmlessVillain Gohyan]]. [[spoiler:Actually, [[TheManBehindTheMan Gohyan]] has [[AttackOfThe50FootWhatever Akudai]][[PuppetKing kan]].]]
** [[Anime/YesPrettyCure5 Desparaia]] has [[DragonInChief Kawarino]].
** [[Anime/YesPrettyCure5 The Director]] has [[{{Medusa}} Anacondy]].
** [[Anime/FreshPrettyCure Moebius]] has [[GreenThumb Northa]] and [[ScaledUp Klein]] [[spoiler:who [[FusionDance fuse into one being.]]]]
** [[spoiler:[[Anime/HeartcatchPrettyCure Dune]] has [[EvilGenius Sabaaku]]]] who has [[DarkMagicalGirl Dark Precure]] as his own Dragon.
** [[spoiler:[[Anime/SuitePrettyCure Noise]] has [[NotSoHarmlessVillain Falsetto]].]]
** [[Anime/SmilePrettyCure Pierrot]] has [[VillainousHarlequin Joker]].
** [[Anime/DokiDokiPrecure King Jikochuu]] has [[DaddysLittleVillain Regina]]. [[spoiler: Both of them are given {{Heel Face Turn}}s. Bel then tries to pull a DragonAscendant but is then taken over by the BiggerBad.]]
** [[Anime/HappinessChargePrettyCure Queen Mirage]] has [[HeroKiller Phantom]].
* EarlyInstallmentWeirdness: While the elements of the series have stayed consistent for quite a while since the first season (PowerOfFriendship being a main theme, as well as hard hitting physical attacks, over the top action scenes and well done character drama), the first few seasons (Particularly the original, Max Heart, and Splash Star especially) got into quite a few dark and relatively down to earth themes compared to later seasons on a whole ([[Anime/HeartCatchPrettyCure With some]] [[Anime/DokiDokiPrettyCure exceptions]]). Fight scenes weren't quite as over the top and flashy compared to later seasons as well, preferring more straight forward grit and bone-crunching attacks, and the animation style and coloration feel a bit more gritty and realistic compared to the fanciful colors of later seasons. Hair and eye colors on a whole tended to be more realistic, even when a character transformed. The reasons for this is the result of MoralGuardians, who hounded on the original series for it's rather high level of violence for a show who's demographic was aimed at little girls at the time, as well as Nagisa's midriff baring outfit from the first season (This aspect has been eased up a bit since YesPrettyCure5).
** The ''All-Stars'' movies hit this as well, seeing as they're made around the time they're starting up the new series. Thus, some characters end up acting completely different from how they are in-series.
* TheEndOfTheWorldAsWeKnowIt: What Pretty Cure is up against every time.
* EvenTheGirlsWantHer: [[Anime/FutariWaPrettyCure Nagisa (later, Honoka, too)]], [[Anime/YesPrettyCure5 Karen]], [[Anime/HeartcatchPrettyCure Itsuki]], [[Anime/SmilePrettyCure Nao]], [[Anime/DokiDokiPrecure Mana and Makoto]].
* EvolvingCredits: Very common for the franchise as a whole. This happens whenever a SixthRanger appears in the show.
* ExcitedEpisodeTitle
* {{Expy}}: Most lead Cures are expies of Cure Black and most blue or white Cures are expies of Cure White. However, this trope is never played straight.
* FestivalEpisode: With Matsuri as the most common one.
* TheTeam: Most teams has a four-girl-band, the early teams have even less members. Some members play a double role.
** TheLeader: Mostly the pink Cures: [[Anime/FutariWaPrettyCure Cure Black]], [[Anime/FutariWaPrettyCureSplashStar Cure Bloom/Bright]], [[Anime/YesPrettyCure5 Cure Dream]], [[Anime/FreshPrettyCure Cure Peach]], [[Anime/HeartcatchPrettyCure Cure Blossom]] (who is also TheChick), [[Anime/SuitePrettyCure Cure Melody]], [[Anime/SmilePrettyCure Cure Happy]], [[Anime/DokiDokiPrecure Cure Heart]] and [[Anime/HappinessChargePrettyCure Cure Lovely]].
** TheLancer: Mostly the blue, white or red Cures: [[Anime/FutariWaPrettyCure Cure White]] (also TheSmartGuy), [[Anime/FutariWaPrettyCureSplashStar Cure Egret/Windy]] (also the SmartGuy), [[Anime/YesPrettyCure5 Cure Rouge]], [[Anime/FreshPrettyCure Cure Passion (took this role from Cure Berry]], also a SmartGuy), [[Anime/HeartcatchPrettyCure Cure Marine]], [[Anime/SuitePrettyCure Cure Rhythm]] (who is also a SmartGuy), [[Anime/SmilePrettyCure Cure Sunny]],[[Anime/DokiDokiPrecure Cure Sword]], and [[Anime/HappinessChargePrettyCure Cure Princess]].
** TheBigGuy: [[Anime/YesPrettyCure5 Cure Mint]], [[Anime/FreshPrettyCure Cure Berry]] (who was TheLancer before Cure Passion has joined), [[Anime/HeartcatchPrettyCure Cure Sunshine]], [[Anime/SuitePrettyCure Cure Beat]] (also a SmartGuy), [[Anime/SmilePrettyCure Cure March]], [[Anime/DokiDokiPrecure Cure Ace]], and [[Anime/HappinessChargePrettyCure Cure Fortune]] (also a SmartGuy).
** TheSmartGuy: Only those who doesn't have a double role. Mostly the blue Cures: [[Anime/YesPrettyCure5 Cure Aqua]], [[Anime/HeartcatchPrettyCure Cure Moonlight]], [[Anime/SmilePrettyCure Cure Beauty]], [[Anime/DokiDokiPrecure Cure Diamond]].
** TheChick: Mostly the yellow Cures: [[Anime/FutariWaPrettyCure Shiny Luminous]], [[Anime/YesPrettyCure5 Cure Lemonade]], [[Anime/FreshPrettyCure Cure Pine]], [[Anime/SuitePrettyCure Cure Muse]], [[Anime/SmilePrettyCure Cure Peace]] [[Anime/DokiDokiPrecure Cure Rosetta]], and [[Anime/HappinessChargePrettyCure Cure Honey]].
** TheSixthRanger: See below. The literally sixth member(s) are [[Anime/YesPrettyCure5 Milky Rose]], [[spoiler:[[Anime/SmilePrettyCure Royale Candy]]]], and [[spoiler:[[Anime/DokiDokiPrettyCure Regina]]]].
* FleetingDemographic: Young girls, though fortunately they aren't the only demographic. Not that fleeting though, since the ratings for the series have remained high throughout the franchise.
* {{Flight}}: One of the most common villain abilities. The [[Anime/FreshPrettyCure Agents from Labyrinth]], and [[Anime/SuitePrettyCure Siren and Trio the Minor]] are exceptions.
** [[Anime/FutariWaPrettyCureSplashStar Cure Bloom/Bright and Cure Egret/Windy]] are the only Precures with this ability, at least naturally. Several of the others can use this ability, but only if they have a certain upgrade or their fairy helps them.
** The ''Anime/HappinessChargePrettyCure'' have costumes that allow them to fly and they don't need any upgrades to do that.
** Some mascots have this abilty: On the one hand, [[Anime/FutariWaPrettyCureSplashStar Moop, Foop]], [[Anime/FreshPrettyCure Chiffon]], [[Anime/HeartcatchPrettyCure Chypre, Coffret, Potpourri, Cologne]], [[Anime/SuitePrettyCure the Fairy Tones]], [[Anime/DokiDokiPrecure Charle, Raquel, Lance, Dabyi, Ai-chan, Melan]] [[Anime/HappinessChargePrettyCure Ribbon, and Glasan]]. On the other hand, [[Anime/YesPrettyCure5 Syrup]] and [[Anime/SmilePrettyCure Pop]] can fly when they transform into giant birds, while [[spoiler:[[Anime/SmilePrettyCure Candy]] can fly when she is in her human form]].
* FrillyUpgrade: Costume upgrades usually appear sometime after mid-season. Movies have their own special upgrades.
* FusionDance:
** Some villains fuse with the MonstersOfTheWeek to get stronger. There are even special items for this like the [[Anime/HeartcatchPrettyCure Dark Bracelets]] or special monster types like [[Anime/SmilePrettyCure Hyper Akanbe]] and the [[Anime/DokiDokiPrecure Beast Mode]].
** [[spoiler:[[Anime/HeartcatchPrettyCure Mugen Silhouette is the fusion of the four Pretty Cures and their three mascots]].]]
** Some of the villains fuse with each other. [[spoiler:[[Anime/FutariWaPrettyCure The Giant is the fusion of the Seeds of Darkness]].]] [[Anime/YesPrettyCure5GoGo Yadokhan and Isohgin have a fusion as their true form.]] [[spoiler:[[Anime/FreshPrettyCure Northa and Klein can fuse into a humanoid dragon]].]] [[spoiler:[[Anime/DokiDokiPrecure And Leva and Gula fuse into one being]].]]
* GoodOldFisticuffs: A lot of action series could learn a thing or two from how these girls dish it out.
* GratuitousEnglish: 90% of the [[TransformationNameAnnouncement Cure names]], every [[ByThePowerofGreySkull transformation phrase]] and most [[FinishingMove finishing moves]]. A couple also have GratuitousFrench and GratuitousItalian scattered around.
* HairDecorations: All over the place. In fact, the only Cure in the franchise to have completely unadorned hair in Pretty Cure form is [[Anime/FutariWaPrettyCure Cure Black]] (though Nagisa does wear a cute little heart bead when she plays lacrosse).
* HeelFaceTurn: At least one per continuity: [[spoiler:Kiriya]] in ''Anime/FutariWaPrettyCure'', [[spoiler:Michiru and Kaoru]] in ''Anime/FutariWaPrettyCureSplashStar'', [[spoiler:Bunbee]] in ''Anime/YesPrettyCure5'', [[LateArrivalSpoiler Setsuna]], [[spoiler:Westar and Souler]] in ''Anime/FreshPrettyCure'', [[spoiler:all of the Desert Apostles]] in ''Anime/HeartcatchPrettyCure'', [[spoiler:[[HeelFaceRevolvingDoor Ellen]] and Trio the Minor]] in ''Anime/SuitePrettyCure'', [[spoiler:Wolfrun, Akaoni, and Majorina]] in ''Anime/SmilePrettyCure'', and [[spoiler:Regina]] in ''Anime/DokiDokiPrecure''.
** HighHeelFaceTurn: In general, since this is a magical ''girl'' series, female characters seem quicker to make the switch than male ones. Also, as seen in the SmurfettePrinciple below, Desparaia was the first BigBad who is redeemed in the end.
* HenshinHero: All heroines.
* HeroicSecondWind: Common, but most blatantly after ''Anime/YesPrettyCure5''. From that point onwards, ''every single movie'', ''no exceptions'', has to include flashlight-esque items called the Miracle Lights, used by both the characters and the audience to bring the EleventhHourSuperpower.
* HeterosexualLifePartners: [[Anime/FutariWaPrettyCure Nagisa and Honoka]]. [[Anime/FutariWaPrettyCureSplashStar Saki and Mai]]. [[Anime/YesPrettyCure5 Nozomi and Rin]]. [[Anime/YesPrettyCure5 Komachi and Karen]]. [[Anime/FreshPrettyCure Love and Setsuna]], literally. [[Anime/HeartcatchPrettyCure Tsubomi and Erika]]. [[Anime/SuitePrettyCure Hibiki and Kanade]]. [[Anime/SuitePrettyCure Siren and Hummy]]. [[Anime/SmilePrettyCure Nao and Reika]]. [[Anime/DokiDokiPrecure Mana and Rikka]].
* InASingleBound: One too many Cures have this ability. In fact, there is one famous scene from the original ''Anime/FutariWaPrettyCure'' opening (and copied a lot in the ''Anime/PrettyCureAllStars'' movies) which involves Black leaping away from an explosion; ''Max Heart'''s opening featured a similar scene but with White added in.
** There's also the tendency of this trope appearing when [[HowDoIShotWeb the main Cure is just figuring out how their new powers work]]. AKA the "Holy-Crap-I-Can-Jump-This-High" Maneuver.
* InTheNameOfTheMoon: It's a MagicalGirl franchise, after all.
* TheKingdom: [[Anime/FutariWaPrettyCure The Garden of Light]], [[Anime/FutariWaPrettyCureSplashStar the Land of Fountains]], [[Anime/YesPrettyCure5 the Palmier Kingdom]], [[Anime/FreshPrettyCure the Sweets Kingdom]], [[Anime/SuitePrettyCure Major Land]], [[Anime/SmilePrettyCure Märchenland]], and [[Anime/DokiDokiPrecure the Trump Kingdom]]. Several more appear in the movies.
* LadyOfWar: [[Anime/FutariWaPrettyCure Cure White]], [[Anime/FutariWaPrettyCureSplashStar Cure Egret/Windy]], [[Anime/YesPrettyCure5 Cure Aqua]], [[Anime/FreshPrettyCure Cure Passion]], [[Anime/HeartcatchPrettyCure Cure Moonlight]], [[Anime/SuitePrettyCure Cure Rhythm, Cure Beat, Masked Cure Muse]], [[Anime/SmilePrettyCure Cure Beauty]], [[Anime/DokiDokiPrecure Cure Sword, and Cure Ace]], and [[Anime/HappinessChargePrettyCure Cure Fortune]].
* LateArrivalSpoiler: Every SixthRanger.
* MadeOfIron: A side effect of being a Cure.
* MagicalGirl
** ExtraordinarilyEmpoweredGirl: Certain Cures verge on this when untransformed.
** MagicalGirlWarrior: Early seasons emphasize the ''Warrior'' part.
* MagicSkirt: Most of the time, in particular ''[[Anime/FreshPrettyCure Fresh]]'' and ''[[Anime/SuitePrettyCure Suite]]''.
* MerchandiseDriven: How much varies from season to season, but it's usually obvious that at least one magical trinket per season was designed to be a toy first and an implement of magical ass-kicking second. The {{Transformation Trinket}}s are a relatively common example, as are the cheat code items that became a tradition from ''Fresh'' onwards.
* MidSeasonUpgrade: The Precures get usually two or more upgrades per season. Some villains get upgrades, too.
* ModestyShorts: When there isn't a MagicSkirt involved there's this.
* MohsScaleOfRockAndMetalHardness: Most MagicalGirl sountracks are nothing but Levels 1 and 2 with only slight advances into Level 3. Not this CashCowFranchise, especially during Yasuharu Takanashi's time from [[Anime/FreshPrettyCure 2009]]-[[Anime/SmilePrettyCure 2012]]. For example, some songs can easily take the AutobotsRockOut tone such as ''Anime/SuitePrettyCure'' 's "[[http://www.youtube.com/watch?v=coL5qMFsohI Pretty Cure Heartful Beat Rock]]" (Level 5) all the way to an [[DarkerAndEdgier extremely dark]] one like ''Anime/HeartcatchPrettyCure'''s "[[http://www.youtube.com/watch?v=HQSafB08ScU Change the World into Desert!]]" (Level 8) and all the levels in between. Check the scale's main article for more examples from this franchise.
* MonsterOfTheWeek: Often gigantic, so even when they're [[AttackOfTheKillerWhatever blatantly silly]], there can be some [[FightScene sweet moves]] involved in taking them down.
** Those monsters are [[Anime/FutariWaPrettyCure Zakenna]], [[Anime/FutariWaPrettyCureSplashStar Uzaina]], [[Anime/YesPrettyCure5 Kowaina (Hoshina in the sequel)]], [[Anime/FreshPrettyCure Nakewameke, Nakisakebe, Sorewatase, Hohoemina]] (though Hohoemina is harmless, as it's a purified, good version of Nakewameke), [[Anime/HeartcatchPrettyCure Desertrian]], [[Anime/SuitePrettyCure Negatone]], [[Anime/SmilePrettyCure Akanbe]], [[Anime/DokiDokiPrecure Jikochuu]], and [[Anime/HappinessChargePrettyCure Saiark]].
* MultipleDemographicAppeal: The franchise is aimed at girls 4-12 and men 16-35. Not just through MoeMoe, but also [[HotBlooded hot-blooded]] [[FightScene battles]]. [[http://img176.imageshack.us/img176/2032/precurestoryprogression.jpg The mix can be jarring but awesome]].
* MythologyGag:
** The lead character will, shortly after her first transformation, jump into the air and [[InASingleBound go much, much higher]] [[DoesNotKnowHisOwnStrength than she expected]]. This gag has been reused across different seasons and continuities for ''years''.
** ''Anime/FreshPrettyCure'' was the first series to name the basic attacks "Double[[note]]Triple, Quadruple[[/note]] Precure Kick/Punch". Later series call these less often, but these kicks/punches come back with varied or changed names.
* NewTransferStudent: Several Cures start out as this. In chronological order: [[Anime/FutariWaPrettyCure Hikari]], [[Anime/FutariWaPrettyCureSplashStar Michiru and Kaoru]] (even if they're not actually Cures), [[Anime/YesPrettyCure5 Urara and Kurumi]], [[Anime/FreshPrettyCure Setsuna]], [[Anime/HeartcatchPrettyCure Tsubomi]], [[Anime/SuitePrettyCure Ellen]], [[Anime/SmilePrettyCure Miyuki]], [[Anime/DokiDokiPrecure Makoto]], and [[Anime/HappinessChargePrettyCure Hime]].
* NonHumanSidekick / MentorMascot
* NotAllowedToGrowUp: As of 2008, the older Cures have been subjected to this. It's been years since ''[[Anime/FutariWaPrettyCure Max Heart]]'''s end, but Nagisa, Honoka and Hikari don't look a day older than they were back then. Although it should be noted that this depends only on whether or not you count the All-Stars movies as canon.
* ObviouslyEvil: Played straight by every villain from this franchise. But subverted with the [[Anime/HeartcatchPrettyCure Desert Apostles]] and [[Anime/SuitePrettyCure Minor Land]].
* OddCouple: For two-person teams; when the teams widened and there was only one main character instead of two, just about every combination was an OddFriendship.
* OffModel: Sadly, that happens often. Even when the different series have different character designs, you can see that they have the same OffModel face, courtesy of animation director/key animator Hiroyuki Kawano most of the time. This is very irritating in some final episodes, just as in ''Anime/YesPrettyCure5'', ''Anime/FreshPrettyCure'' and ''Anime/SuitePrettyCure''.[[note]]Fresh and Suite had this problem in their second last episodes, where their EleventhHourSuperpower [[SuperMode Modes]] were featured[[/note]]
* OneWingedAngel: Most of the villains.
* OnlyChildSyndrome: A lot of Precures don't have siblings. These are [[Anime/FutariWaPrettyCure Honoka]], [[Anime/YesPrettyCure5 Nozomi, Urara, Karen, Kurumi]], [[Anime/FreshPrettyCure Inori]], [[Anime/SuitePrettyCure Hibiki, Ellen, Ako]], [[Anime/SmilePrettyCure Miyuki, Yayoi]], [[Anime/DokiDokiPrettyCure Mana, Rikka, Makoto]], [[Anime/HappinessChargePrettyCure Megumi and Hime]].
** Justified with Urara and Yayoi due to MissingMom and DisappearedDad respectively before their parents could conceive a second child.
* OrcusOnHisThrone: Almost every BigBad and BigBadWannabe except [[spoiler:[[Anime/FutariWaPrettyCureSplashStar Gohyan]], [[Anime/SuitePrettyCure Noise]]]], [[Anime/SmilePrettyCure Pierrot]] and [[Anime/DokiDokiPrettyCure King Jikochuu]].
** Played straight with [[Anime/FutariWaPrettyCureSplashStar Akudaikahn]], [[Anime/YesPrettyCure5 Desparaia, the Director]], [[Anime/HeartcatchPrettyCure Sabaaku]] and [[Anime/HappinessChargePrettyCure Queen Mirage]].
** Justified with [[Anime/FutariWaPrettyCure Jaaku King]] in the first season and [[Anime/FreshPrettyCure Moebius]]. They have to rely on their minions.
** Subverted with [[spoiler:[[Anime/HeartcatchPrettyCure Dune]]]] and [[Anime/SuitePrettyCure Mephisto]].
* OverlyLongName: The strongest or other powerful Pretty Cure group attacks tend to be ridiculously long, especially with their "Precure/Pretty Cure" as the "pre-word". The longest examples for each series are:
** ''Anime/FutariWaPrettyCure'': "Pretty Cure Rainbow Storm".
** ''Anime/FutariWaPrettyCureMaxHeart'': "Pretty Cure Marble Screw Max Spark".
** ''Anime/FutariWaPrettyCureSplashStar': "Pretty Cure Spiral Heart Splash Star".
** ''Anime/YesPrettyCure5'': "Pretty Cure Five Explosion".
** ''Anime/YesPrettyCure5GoGo'': "Pretty Cure Milky Rose Floral Explosion". (It has even two "pre-words".)
** ''Anime/FreshPrettyCure'': "Pretty Cure Loving True Heart Fresh".
** ''Anime/HeartcatchPrettyCure'': "Pretty Cure Heartcatch Orchestra".
** ''Anime/SuitePrettyCure'': "Pretty Cure Suite Session Ensemble Crescendo Finale".
** ''Anime/SmilePrettyCure'': "Pretty Cure Miracle Rainbow Burst". (Before "Miracle", there were "Royal" and "Ultra".)
** ''Anime/DokiDokiPrettyCure'': "Pretty Cure Royal Lovely Straight Flush".
* PinkMeansFeminine: In fact, every team has a member in pink, and more often than not she's the leader, similar to ''Franchise/SuperSentai'' with red.
* PluckyGirl: Pick a Cure; any of [[LoadsAndLoadsOfCharacters the many]] are this to some degree while others like [[Anime/HeartcatchPrettyCure Erika Kurumi/Cure Marine]] and [[Anime/HappinessChargePrettyCure Megumi Aino/Cure Lovely]] are more [[StuffBlowingUp explosively so]].
* PokemonSpeak: The MonstersOfTheWeek. Save for the Desertrians.
** The Jikochuus don't do this that often.
** The Nakewamekes also do not do this after earlier episodes, but are reduced into this when they appear in ''Anime/PrettyCureAllStars''.
*** The Nakisakebes can't talk at all. They can only grunt.
** There are a Hoshina, a Negatone and an Akanbe who can talk. All of them have quizmaster/gamemaster powers.
* PostModernism: One of the most unusual aspects for a mainstream Magical Girl series that isn't a full deconstruction of the genre.
* PowerDyesYourHair: It's usually downplayed, with a Cure's hair changing shades instead of color. Played straight with [[Anime/FreshPrettyCure Cure Passion]], [[Anime/SuitePrettyCure Cure Melody]] and [[Anime/DokiDokiPrecure Cure Heart]] who get completely different hair colors - Cure Passion (from dark purple to rose), Cure Melody (from orange/brown to pink), and Cure Heart (from pink to ''blond'').
* PowerGivesYouWings: Most of the [[MidSeasonUpGrade Movie Upgrades]] and most of them are later adapted to the respective series.
* PowerMakesYourHairGrow: Downplayed in the [[Anime/FutariWaPrettyCure first]] and [[Anime/FutariWaPrettyCureSplashStar second]] series, but began to be very blatant in [[Anime/YesPrettyCure5 the third]]; and the trend hasn't stopped since. The two most extreme examples are [[Anime/HeartcatchPrettyCure Cure Sunshine]] and [[Anime/SuitePrettyCure Cure Muse]] who have very short hair in civilian form, but very long hair in their Cure forms. Many other examples are similar cases.
* PowerMakesYourVoiceDeep: [[Anime/FutariWaPrettyCure Honoka]] and [[Anime/YesPrettyCure5 Nozomi]] have high-pitched voices, but after their transformations, their voices become noticebly deeper. Justified with [[Anime/DokiDokiPrecure Aguri's]] voice who transforms into her OlderAlterEgo, so her voice becomes naturally deeper.
* ThePowerOfFriendship: Unlike most series in the genre, where it's second to ThePowerOfLove, friendship is ''the'' most important thing in ''Pretty Cure''. Every episode focuses on the relationships between the girls, and no romantic subplot is ever completely resolved, whether [[SchoolgirlLesbians between the Cures themselves]] or with a third party; Nozomi/Coco is the one exception, and even they are allowed far less PDA than other magical girl leads, only getting to kiss offscreen and in a movie. Most speeches are of the friendship variety, and the Cures' powers literally run on friendship -- even the ones who can transform separately are stronger together, and, as seen in the case of [[Anime/YesPrettyCure5 Karen]], powers can fail completely if they don't open up and act sincerely towards their TrueCompanions.
** It's proven that the WonderTwinPowers don't work when the girls have a conflict.
** If only ''one single'' Cure of the team is not avaible, the whole team cannot win against the MonsterOfTheWeek. If they gathered five members, they cannot win with four. If they gathered four members, they cannot win with three, etc. And you never win when you're alone unless you're Milky Rose or Cure Moonlight or Cure Ace or the lead Cure in episode 1. If you have a duel with a major villain, you'll still win with the PowerOfFriendship.
* PummelDuel:
** in ''Anime/FutariWaPrettyCure Max Heart'', [[spoiler:[[BigBad Baldez]] engages in one with Cure Black AND White simultaneousy.]]
** In ''Anime/FutariWaPrettyCureSplashStar'', [[spoiler:[[BigBad Gohyaan]]]] engages in 2 different ones, one against Cure Bloom/Bright and Cure Egret/Windy at once, and later does the same against [[spoiler:Michiru and Kaoru]]
** In ''Anime/YesPrettyCure5'', [[EvilOldFolks Bloody]] and Cure Dream get into a brief one.
** In ''Anime/FreshPrettyCure'', Cure Passion and [[spoiler:Northa Klein]] have another brief one of these during their own fight.
** In ''Anime/HeartCatchPrettyCure'', Cure Marine and Kumojacky get into one.
** In ''Anime/SmilePrettyCure'', Cure Sunny and Wolfrun get into one after the latter goes completely berserk.
* PurpleIsPowerful: Any purple Cure, any Cure who has either PurpleEyes or [[YouGottaHaveBlueHair hair]] or a purple TransformationTrinket counts. So do the villains.
* RapunzelHair: Whether in civilian form or not, many Cures have this.
* RecruitTeenagersWithAttitude: Pretty formulaic to the Pretty Cure. Fairy retreats from attacked homeland, picks up inexperienced teens to become Precure. ''Anime/HeartcatchPrettyCure'' does look like this at first, but later reveals it to be an aversion, with HeroicLineage in play.
** ''Anime/HappinessChargePrettyCure'' twists the formula a little bit, as there is no fairy world. Instead, a Pretty Cure flees her homeland when the monsters attack. When she has trouble fighting back, the BigGood lets her pick a partner. (It's later explained that the BigGood actually spreads TransformationTrinkets throughout the world.)
* RedHeadedHeroine: Also one per continuity: [[Anime/FutariWaPrettyCure Nagisa/Cure Black]], [[Anime/FutariWaPrettyCureSplashStar Saki/Cure Bloom]] [[spoiler:and Michiru]], [[Anime/YesPrecure5 Rin/Cure Rouge]], [[Anime/FreshPrettyCure Inori/Cure Pine]], [[Anime/HeartcatchPrettyCure Tsubomi/Cure Blossom]], [[Anime/SuitePrettyCure Hibiki/Cure Melody and Ako/Cure Muse]], [[Anime/SmilePrettyCure Akane/Cure Sunny]], [[Anime/DokiDokiPrecure Alice/Cure Rosetta]], and [[spoiler:[[Anime/DokiDokiPrecure Cure Ace]]]]. Of course, the level of redness depends on the viewer.
* RedHerring: Since ''Fresh'', there is usually at least one character initially hinted to be the SixthRanger, but turns out to be this trope. At the moment ''Smile'' and ''Happiness Charge''are he only post-Fresh exceptions. ''Smile'' lacks a SixthRanger character, while ''Happiness Charge'' didn't even try to hide it's Sixth Rangers.
** In ''Anime/FreshPrettyCure'', it was thought that the Cures' dancing mentor, Miyuki Chinnen, would become Cure Passion. It turned out to be Eas/Setsuna Higashi.
** In ''Anime/HeartcatchPrettyCure''... this trope is instead parodied. Chypre and Coffret went around asking Tsubomi's classmates if they could be the third Precure, even asking a ''boy'', Kenji Ban, to be one (and he daydreamed himself becoming 'Cure Fire'). Turns out it's Itsuki Myoudouin.
** In ''Anime/SuitePrettyCure'', both Waon Nishijima and Seika Higashiyama, Hibiki and Kanade's friends in their respective specialties, were speculated to be the next Pretty Cures. The next Cures were actually Siren/Ellen Kurokawa (as Cure Beat) and Ako Shirabe (as Cure Muse).
** In ''Anime/DokiDokiPrecure'', [[spoiler:DarkMagicalGirl Regina, Princess Marie-Ange and Ai-chan were speculated to be Cure Ace. In fact, [[StrangerBehindTheMask Cure Ace was someone completely new]]... but it later turned out Ace and the aforementioned candidates [[LiteralSplitPersonality were all the same person.]]]]
* RidiculouslyCuteCritter: The various mascots. Most play a much bigger role in the series with WonderTwinPowers (namely the first three, ''Heartcatch'' and ''Suite''.
* RoseHairedSweetie: A popular choice for the protagonists: [[Anime/YesPrettyCure5 Nozomi/Cure Dream]], [[Anime/HeartcatchPrettyCure Tsubomi/Cure Blossom]], [[Anime/SuitePrettyCure Cure Melody]] (Hibiki being a RedHeadedHeroine), [[Anime/SmilePrettyCure Miyuki/Cure Happy]], [[Anime/DokiDokiPrecure Mana]] (but ''not'' Cure Heart, interestingly), and [[Anime/HappinessChargePrettyCure Megumi]].
* SaveBothWorlds: Most plots involve saving the [[RidiculouslyCuteCritter mascots']] homeworld as well as Earth, although there are [[Anime/HeartcatchPrettyCure excep]][[Anime/HappinessChargePrettyCure tions]].
* SecretIdentity: It's interesting to note that while the Pretty Cure hide their dual lives from their non-Cure friends and family, the ''villains'' usually learn their real identities right away.
* SixthRanger: Every continuity has at least one late arrival: [[Anime/FutariWaPrettyCure Shiny Luminous]], [[spoiler:[[Anime/FutariWaPrettyCureSplashStar the Kiryuu sisters]]]], [[Anime/YesPrecure5 Milky Rose]], [[Anime/FreshPrettyCure Cure Passion]], [[Anime/HeartCatchPrettyCure Cures Sunshine and Moonlight]], [[Anime/SuitePrettyCure Cures Beat and Muse]], [[Anime/DokiDokiPrecure Cure Ace]], and [[Anime/HappinessChargePrettyCure Cures Honey and Fortune]]. [[spoiler:[[Anime/DokiDokiPrecure Jonathan Klondike]] can be considered a non-Cure [[TheOneGuy male]] example.]]
** Every new Cure has either a different transformation (+ [[TransformationTrinket Trinket]]) or (semi-)completely different powers or both. Cure Passion, Cure Sunshine, Cure Beat Cure Muse, and Cure Honey have different powers than their teammates, Cure Moonlight has a shorter transformation (though, it's still basically the same) because she has a different TransformationTrinket, and Shiny Luminous, Milky Rose and Cure Ace fit both. Cure Fortune is interesting because [[spoiler: she starts out as a Cure like the others, but gets her new Trinket when she actually joins the others.]]
** EleventhHourRanger: [[spoiler:[[Anime/SmilePrettyCure Royale Candy]]]]. In ''Anime/FreshPrettyCure'', [[spoiler:[[QuirkyMinibossSquad Westar and Souler]] may also count, despite not being Cures...and male]]. In ''Anime/DokiDokiPrecure'', [[spoiler:Regina eventually become one after a lot of trips through the HeelFaceRevolvingDoor]].
* SlapstickKnowsNoGender: Much of the franchise's comedy is this. [[Anime/HeartcatchPrettyCure Erika Kurumi]], [[Anime/SuitePrettyCure Kanade Minamino]] and [[Anime/SmilePrettyCure Miyuki Hoshizora]] are the three most infamous examples, but [[Anime/FreshPrettyCure Love Momozono]] and [[Anime/YesPrettyCure5 Nozomi Yumehara]] have their fair share of slapstick too.
* SliceOfLife: There are episodes that focus almost solely on the daily lives of the heroines where the enemy makes the obligatory appearance and subsequent defeat in under a few minutes.
* SmurfettePrinciple: Despite being a MagicalGirl franchise, there are not many female villains.
** ''Anime/FutariWaPrettyCure'': Poisonny is the only female of the Dark Five. Later, Regine is the only female of the Seeds of Darkness.
** ''Anime/FutariWaPrettyCure Max Heart'': Viblis of the Four Guardians.
** ''Anime/FutariWaPrettyCureSplashStar'': Not counting the Kiryuu sisters, Miss Shitataare is the only female of Dark Fall.
** ''Anime/YesPrettyCure5'': Arachnea is Bunbee's only female employee. Later, Hadenya is the only female member of the 2nd division.
** ''Anime/YesPrettyCure5 Go Go'': Shibiretta is the only female employee of Eternal, besides the secretary Anacondy.
** ''Anime/FreshPrettyCure'': Eas of the three Labyrinth agents. She is later replaced by Northa.
** ''Anime/HeartcatchPrettyCure'': Sasorina of the three Desert Apostle Generals. And then, there is Dark Precure.
** ''Anime/SuitePrettyCure'': Siren is the only female from Minor Land.
** ''Anime/SmilePrettyCure'': Majorina of the Bad End Generals. The Bad End Precures appear for just one battle and they can arguably count as real members.
** ''Anime/DokiDokiPrecure'': Marmo of the Selfish Trio. Regina shows up later, but eventually two new male villains are introduced.
** ''Anime/HappinessChargePrettyCure'': Hoshiwa is the only female Phantom General.
** Special mention goes to Desparaia, the only female of nine [[BigBad Big Bads]] in ten seasons. However, ''Anime/HappinessChargePrettyCure'' introduces a new female BigBad, Queen Mirage [[spoiler: but it turns out there's a ManBehindTheMan.]]
** This also happens to the mascots from time to time. Milk is the only female of five mascots (Mailpo being counted), however, she is at least a main character. Chypre is the only female mascot who is introduced in ''Heartcatch'', considering that Potpourri's gender is unknown. And Hummy as well as the Crescendo Tone are the only female mascots in Suite while Siren was never a good mascot. Mipple was also the only female for a long time before Lulun was introduced.
* SpecialEditionTitle: Starting with ''Anime/YesPrettyCure5 GO!GO!'', whenever a movie is close to being premiered the title sequence of the currently airing season is replaced by scenes from the movie itself (while the standard opening theme plays). This continues for a few weeks after the movie premiers.
* SpiritualSuccessor: The franchise on the whole appears to be this to ''Franchise/SailorMoon'' and ''Anime/OjamajoDoremi''. It may also be one to ''Manga/DragonBall''.
* SpoilerOpening: Sometimes, even some events of the GrandFinale are spoiled. Usually, the appearance of the SixthRanger is not shown in the credits, with six exceptions: [[Anime/FutariWaPrettyCure Shiny Luminous]], [[Anime/YesPrettyCure5 Milky Rose]], [[Anime/HeartcatchPrettyCure Cure Moonlight]], [[Anime/SuitePrettyCure Cure Muse]], and [[Anime/HappinessChargePrettyCure Cure Honey, and Cure Fortune]]. The first four of them are subversions. Both Luminous and Rose were planned as new members before the series had even started and the Japanese viewers knew it beforehand. Cure Moonlight appeared in the first episode, so it was expected that she would eventuelly join the other Cures (especially after the appearance of Cure Sunshine created a moon and sun theme). Cure Muse was a masked AloofAlly and the openings don't spoil her real identity. However, Cures Honey and Fortune play it straight; the TitleSequence of their series reveals their civilian identities.
** Notably, ''Anime/DokiDokiPrecure'' is an aversion of this as well. Regina appears in the first title sequence, but as a silhouette in a split second flash of lightning.
* StrictlyFormula: Not just individual episodes, but the series themselves. Some of the formulae below only apply to pre-''Fresh'' seasons and some only to ''Fresh'' and after, since that season discarded a lot of franchise traditions in favour of new ones.
** This became particularly jarring from [[Anime/FreshPrettyCure 2009]] to [[Anime/SuitePrettyCure 2011]], which always had four-girl teams and a cheat code item appear at a late point to give the girls a new attack or set of costumes.
** In all series, seasons, holidays, and school events (culture festival, sports meet, etc.) roughly line up with the real world according to episode airdates. This requires a little chronological fudging, as Pretty Cure series run from February to January but reflect the April to March Japanese school year.
** Notable is that around episodes 20-24 (usually 23) something plot-related always happens, usually the appearance of a SixthRanger or the MidSeasonUpgrade.
** Certain plots also may happen once per season, such as two of the Cures having a disagreement and nearly triggering the team's break-up. This one in particular is known as the "Episode 8 Curse" and is most common in the pre-Fresh seasons.
** An episode will feature one member of the team getting a real or imagined opportunity in acting/modeling/music/etc., with implications that they'll leave the area and cease all Magical Girl activities. [[spoiler:Never actually happens.]]
** Most of the villains in ''Fresh'' and after will make a HeelFaceTurn by the end of the show by either purification ([[spoiler:[[Anime/HeartCatchPrettyCure Desert Apostles]], [[Anime/SuitePrettyCure Noise]], [[Anime/SmilePrettyCure Pierrot's Three Subordinates]]]]), turning traitor ([[spoiler:[[Anime/FreshPrettyCure Westar and Souler]], [[Anime/DokiDokiPrecure Regina]]]]), or flat out becoming a Pretty Cure themselves during the turnpoint of the season ([[Anime/FreshPrettyCure Setsuna]] and [[Anime/SuitePrettyCure Ellen]]).
*** It also seems that, from ''Fresh'' onwards, the first villain in the group to appear is the one who does a HeelFaceTurn first. Ellen and Setsuna become Cures, while Sasorina gets purified first out of ''Heartcatch'''s villains. ''Smile'' seems to be the only exception, as there [[spoiler:all three members of the QuirkyMinibossSquad are purified at the same time]].
*** ''Doki Doki'' inverts this so far with [[spoiler:Regina]], who is the last villain to make an appearance. [[spoiler:Also Inverted in that Regina is immediately brainwashed back to the side of evil afterwards... [[HeelFaceRevolvingDoor before finally joining as]] an EleventhHourRanger.]]
** There will be an episode/arc where the series' Fairy[=/=]NonHumanSidekick get kidnapped and the Pretty Cures have to rescue them.
** There will also be an episode or arc where the newest or youngest fairy runs away; sometimes it's combined with the above.
** The 41st episode is often focused on a yellow character: Urara (plus Komachi), Inori, Fary, Yayoi, and Alice.
* StudentCouncilPresident: Considering the middle school setting of the Cures, some Cures ''are'' presidents themselves, such as [[Anime/YesPrettyCure5 Karen]] and [[Anime/HeartcatchPrettyCure Itsuki]]. [[Anime/SmilePrettyCure Reika]] starts out as vice-president, and gets elected into the real deal late in the series. [[Anime/DokiDokiPrecure Mana]] is a main character ''and'' a StudentCouncilPresident to boot.
* SuperheroPrevalenceStages:
** The first five seasons are the '''Early Stage''': Each features a single team, with at most six members and no crossovers.
** The first ''Anime/PrettyCureAllStars'' movie heralds the '''Middle Stage''': A BatFamilyCrossover featuring characters from the six seasons screening up to that point (a total of 14 heroines). A new movie was made every year, incorporating the team from that season (and {{Sixth Ranger}}s from the previous season who had not been introduced when the last movie was released). By the time of the fifth movie (coinciding with the tenth season, ''DokiDokiPrecure''), there are 32 Precures, and at one point in ''Doki Doki Precure'', one of the villains comments that at this rate it won't be long before there are a hundred.
** ''HappinessChargePrettyCure'' begins the '''Late Stage''', with Precures operating worldwide.
* SupremeChef: [[Anime/FutariWaPrettyCure Honoka, Hikari]], [[Anime/FutariWaPrettyCureSplashStar Saki]], [[Anime/YesPrettyCure5 Rin]], [[Anime/SuitePrettyCure Kanade]], [[Anime/SmilePrettyCure Akane, Nao]], [[Anime/DokiDokiPrettyCure Mana]].
* TagalongKid: Ako and Aguri. Both are in elementary schools. Subverted though, Ako became a Cure before Hibiki and Kanade, and Aguri is TheMentor.
* TerribleTrio: Almost every QuirkyMinibossSquad has a main trio that is normally led by TheDragon, unless one of them is TheDragon himself/herself. The villain trio is usually more active than the leader. Furthermore, there is a SmurfettePrinciple in every trio ([[Anime/SuitePrettyCure except one]]).
** ''Anime/FutariWaPrettyCure'' has the Seeds of Darkness: Juna, Regine and Belzei Gertrude the leader.
** ''Anime/FutariWaPrettyCure Max Heart'' has the Four Guardians with Circulas, Uraganos and Viblis as the main trio [[spoiler:who even die together]]. The leader Baldez shows rarely up.
** ''Anime/YesPrettyCure5'' has Bunbee's three subordinates Girinma, Gamao and Arachnea. Though, they never work as a trio. After they are killed, they are replaced by Bunbee himself, Hadenya and Bloody. Those three are "led" by Kawarino.
** ''Anime/FreshPrettyCure'' has the three Labyrinth agents Eas, Westar and Soular, but none of them is the leader. Later, Eas is replaced by Northa who takes the leadership.
** ''Anime/HeartcatchPrettyCure'' has the Desert Apostle Generals Sasorina, Kumojacky and Cobraja, with Sabaku as their superior.
** ''Anime/SuitePrettyCure'' has Trio the Minor, led by Siren. She is temporarily replaced by Bassdrum for a few episodes before returning as leader. After Siren's HeelFaceTurn, Bassdrum takes the leadership most of the time, Baritone becomes the leader for two episodes before being replaced by Bassdrum again, and finally Falsetto takes the final leadership.
** ''Anime/SmilePrettyCure'' has the Bad End Generals Wolfrun, Akaoni and Majorina. Their superior is Joker.
** ''Anime/DokiDokiPrecure'' has the Selfish Trio: Ira, Marmo and Bel. Their new leader Regina [[SpotlightStealingSquad steals their spotlight]]. Later, [[ThoseTwoBadGuys Leva and Gula]] are introduced, but they don't work with the trio. [[spoiler: At the end of the series, Bel tries to perform a DragonAscendant. [[SubvertedTrope Emphasis on tries.]]]]
** ''Anime/HappinessChargePrettyCure'' has the Phantom Generals: Namakelda, Hoshiwa, and Oresky. In a bit of a twist, they don't have a leader; [[TheDragon Phantom]] prefers to work alone, and [[EvilGenius Deep Mirror]] is an adviser to the BigBad. It's also implied there are other Generals working around the world; one appears during the Hawaii episode.
* [[CreatorCameo Theme Song Performer Cameo]]: Mayu Kudou, singer of several Pretty Cure themes from ''Anime/YesPrettyCure5'' to ''Anime/SuitePrettyCure'', has cameoed twice. Once in ''Anime/YesPrettyCure5'' with the ending singer Kanako Miyamoto, and again in ''Anime/HeartcatchPrettyCure'' with the opening singer Aya Ikeda. Oddly enough, both animated versions of Mayu look completely different from each other (the different art styles not helping matters).
* ThereIsNoKillLikeOverkill: In almost every season, the Pretty Cures abuse their new group FinishingMove to purify the MonstersOfTheWeek, despite that those MonstersOfTheWeek are not actual stronger than previous ones. This becomes jarring because the group finishers have the longest sequences. And the old {{Finishing Move}}s become SoLastSeason.
** In ''Anime/FutariWaPrettyCure'', Rainbow Storm is used very often, though, Marble Screw is sometimes used, too. In most cases, Marble Screw would be okay, but Rainbow Storm is just an overkill.
** In ''Anime/FutariWaPrettyCure Max Heart'', Marble Screw Max Spark is very unneccessary because the monsters are not that strong. We see Extreme Luminario sometimes, but Marble Screw Max is never seen again, despite it's enough for the monsters. And before Marble Screw Max Spark was introduced, Extreme Luminario was an overkill.
** In ''Anime/FutariWaPrettyCureSplashStar'', we see either Spiral Heart Splash or Spiral Star Splash, but not Twin Stream Splash.
** This is averted in ''Anime/YesPrettyCure5'', Five Explosion is used only once against a MonsterOfTheWeek. The other times are against the QuirkyMinibossSquad members.
** In ''Anime/YesPrettyCure5 GO!GO!'', Rainbow Rose Explosion and Metal Blizzard are used too often. Sometimes justified, but any other attack would be enough.
** In ''Anime/FreshPrettyCure'', we see all of the individual finishing moves at the same time, and later Lucky Clover Grande Finale too often. The latter is justified because the Sorewatase are much stronger than the Nakewameke.
** In ''Anime/HeartcatchPrettyCure'', Heartcatch Orchestra is too much for the Desertrians, even for the empowered ones. This attack kills [[GiantMook Desert Devils]], but it's still used too often against Desertrians.
** In ''Anime/SuitePrettyCure'', there are Suite Session Ensemble and Suite Session Ensemble Crescendo against the black-boned Negatone. The other attacks would be enough, even if they are used together.
** Justified in ''Anime/SmilePrettyCure'', where the blue nosed Akanbe, Super Akanbe and Hyper Akanbe can only be killed by Rainbow Healing, Rainbow Burst and Royal Rainbow Burst, respectively. It's still narming as we see that the new individual attacks are not enough against the Hyper Akanbe and we have to see Royal Rainbow Burst again.
** In ''Anime/DokiDokiPrettyCure'', we have Lovely Force Arrow against Regina's Jikochuu and Leva and Gula's combined Jikochuus because they have NoSell to the individual attacks, except with Ace Shot. Then we have Lovely Straight Flush against the Blood Ring Jikochuus, despite Ace Shot (and apparently Lovely Force Arrow) being enough. And finally, Royal Lovely Straight Flush is used to purify Regina's Jikouchuu who are even ''weaker'' than the previous Jikochuu types.
* ThighHighBoots: Every series has at least one Cure wearing them, with the exception of the [[Anime/FutariWaPrettyCure the first]] [[Anime/FutariWaPrettyCureSplashStar two continuities]], which instead used leg warmers for a similar effect.
* TitleDrop: The Pretty Cures always announce the title of the series after a group transformation (though prior to ''Anime/YesPrettyCure5'' it was just "Futari wa Pretty Cure").
** ''[[Anime/FutariWaPrettyCureSplashStar Splash Star]]'' worked the subtitle into an attack name: ''Spiral Heart Splash Star''.
* TrailersAlwaysSpoil: New Cure? New power? If it's not in the title, it's in the next episode preview.
** ''Anime/FreshPrettyCure'', ''Anime/SuitePrettyCure'', and ''Anime/DokiDokiPrecure'' went one step farther and showed that a [[SixthRanger new Cure]] would be arriving in earlier episode previews.
* TransformationIsAFreeAction: Justified in-universe, where the transformation takes place inside a barrier or appears as a bright flash of light to observers. Yanagita Rikao, a Japanese university professor, even provided a scientific explanation as to [[http://brickme.tumblr.com/post/94237039468/why-magical-girls-are-never-attacked-during-a why Cure Black and Cure White could never be attacked while transforming]].
* TransformationTrinket: Every single season has one.
* TrueCompanions: All teams wind up as these.
** Rare villainous examples are [[Anime/FutariWaPrettyCure the Seeds of Darkness]], [[Anime/YesPrettyCure5 Bunbee]], [[Anime/FreshPrettyCure Westar]] and [[Anime/HeartcatchPrettyCure the Desert Apostle Generals]].
* VerbalTic: Every mascots usually come with one. The only exception so far is [[Anime/FreshPrettyCure Tarte]], who instead has KansaiRegionalAccent.
* VillainTeleportation: They teleport whenever they lose.
** VillainExitStageLeft: Some villains don't have this ability, though.
* VoluntaryShapeshifting: Some mascots can transform into humans. These are [[Anime/YesPrettyCure5 Coco, Natts, Milk, Syrup]], [[Anime/HeartcatchPrettyCure Coupe]], [[Anime/SuitePrettyCure Siren]], [[Anime/SmilePrettyCure Pop, Candy]], [[Anime/DokiDokiPrecure Dabyi]] and [[spoiler:[[Anime/DokiDokiPrecure Charle, Raquel and Lance]]]]. Most of them have another identity as humans: Coco/Koji Kokoda, Natts/Natsu, Milk/Kurumi Mimino, Syrup/Shiro Amai, Coupe/"Sora Hanasaki", Siren/Ellen Kurokawa, [[spoiler:Candy/Royale Candy]], and Dabyi/DB.
** Pop can also transform into ''anything'', but with MorphicResonance.
** [[Anime/FutariWaPrettyCure Mepple, Mipple, Pollun]], [[Anime/FutariWaPrettyCureSplashStar Flappy, Choppy]], [[Anime/DokiDokiPrettyCure Charle, Raquel, Lance and Dabyi]] can transform into [[TransformationTrinket Transformation Communes]]. [[Anime/FutariWaPrettyCure Lullun]] can transform into the Miracle Commune, [[Anime/YesPrettyCure5 Milk]] could transform into a device, too (for the attack Five Explosion). [[Anime/YesPrettyCure5 Syrup]] can transform into a giant flying penguin. [[Anime/HeartcatchPrettyCure Chypre, Coffret and Potpourri]] can transform into flight capes. [[spoiler:[[Anime/DokiDokiPrecure Melan]] can transform into a dragon.]]
** Many villains have this abiliy, most notable are the ''Anime/YesPrettyCure5'' and ''[[Anime/YesPrettyCure5GoGo GoGo!]]'' villains.
* WonderTwinPowers: The first three seasons and ''Suite''; also ''Heartcatch'' to a lesser extent.
* YouGottaHaveBlueHair: Since ''Splash Star''.
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