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In [[MagicalLand Mari Land]], a picturesque world entirely populated by {{Ridiculously Cute Critter}}s, two criminals named [[DarkMagicalGirl Kuromi]] and [[ButtMonkey Baku]] are imprisoned in a dungeon. One day, they obtain the Melody Key, a magical instrument with dark powers, and escape from the prison. They head to the human world in order to [[GottaCatchEmAll collect Black Notes]] by making people's dreams come true in [[BeCarefulWhatYouWishFor horrible ways]], with the eventual goal of resurrecting the [[SealedEvilInACan Spirit of the Dark Power]]. Meanwhile, an acquaintance of Kuromi named [[CuteWitch My Melody]] is suspected of helping the two fugitives escape. She is ordered to go to the human world to arrest them and save people's dreams. My Melody arrives in Yumemigaoka City and helps a junior high school student named [[MuggleBestFriend Uta Yumeno]] when she falls victim to Kuromi's Melody Key. The two become friends, and My Melody starts living with Uta. After that, My Melody and Uta are involved in various troubles caused by Kuromi, but they solve them using My Melody's [[MagicMusic Melody Takt]], a magical conductor's baton.

As each season of the series progresses, newer tasks fall to My Melody and her friends. In ~Kuru Kuru Shuffle!~, My Melody must collect Pink Notes while Kuromi must collect the Black Notes so they can fulfill their wishes. In Sukkiri♪, both My Melody and Kuromi are [[MagicalGirlQueenlinessTest candidates to become the new Princess]] of Mari Land. Kirara★ however, is a prequel story, taking place before the events of the three anime series. This series revolves around Kirara collecting the missing pieces of the Wishing Star so that she can return to the human world.

The irreverent, genre-deconstructing humor saves the show from [[TastesLikeDiabetes tasting like diabetes]]. The anime would later get replaced by another popular Creator/{{Sanrio}} franchise called ''Franchise/{{Jewelpet}}''.
!!This show has examples of:
* ActionGirl: Mana, of the KickChick variety.
* AliensStealCable: The King of Mari Land has a TV that receives programs from Earth. It causes him to make a lot of pop culture references.
%%* AloofBigBrother: Keiichi Hiiragi is a textbook example.
%%* AmbiguouslyGay: The music tutor.
* AndNowForSomethingCompletelyDifferent:
** ''Sukkuri'' in general, which distills the formula of the previous series so that every episode is half-length. While the formula is similar, there are many inherent differences, such as how Kuromi doesn't actually use nightmare magic on other people this time.
** ''Kirara'', meanwhile, doesn't even pretend to be the same.
%%* AntiVillain: Baku.
%%* AwLookTheyReallyDoLoveEachOther: Kakeru and Uta.
* BunniesForCuteness: My Melody and the rest of her family are all cute bunnies.
%%* BalloonBelly: Uta in Episode 26 of ''Sukkuri''
* BattleAura: Parodied. "Baku-kun is on fire."
%%* BeachEpisode: Doubles as RecapEpisode
* BeautyIsBad: Baku comes to realise that during his stint in the Hiiragi household.
* BeCarefulWhatYouWishFor: Kuromi's magic can make your wish come true, but usually in a way that you never expect.
* BeeAfraid: In the first episode of Kirara, Kuromi tells a story about an unfortunate picnic mishap that eventually led to her disturbing a beehive and getting stung.
* BettyAndVeronica:
** For Uta, the plain, clumsy but faithful Kakeru is Betty; the unattainable bishonen Keiichi Hiiragi is Veronica.
** For Keiichi, he has [[spoiler:Uta as Betty and Kurumi Nui(Kuromi's human form) as Veronica]]
%%* BigBad: Spirit of the Dark Power
%%* {{Bishonen}}: The Hiiragi brothers
* BreastExpansion: One episode features a girl who uses magic to make her chest bigger by "stealing" size from other girls, including their [[GagBoobs incredibly buxom tennis teacher]]. But it backfires spectacularly on her when she gets, shall we say, greedy. HilarityEnsues.
%%* ButtMonkey: Baku
* {{Cameo}}: HelloKitty (Sadly, in the eyecatches) herself in Onegai My Melody and Kuru Kuru Shuffle and both Berry and Cherry of ''Cinnamoroll'' fame in Kirara.
* CantCatchUp: Jun Hiiragi resents how his brother is better than him in every aspect.
%%* CatchPhrase: "Onegai!" My Melody says this.
%%* TheChessmaster: Spirit of the Dark Power.
* ChristmasEpisode: Santa lets Uta's dead mother visit the family as Koto's Christmas present.
* ComicallyMissingThePoint:
--> My Melo: Where is your mommy, Uta-chan?
--> Uta: [[NeverSayDie She became a star in the heavens.]]
--> My Melo: ...AWESOME!
%%* CuteWitch: My Melody, with emphasis on the cute.
%%* DarkIsEvil
%%* DarkMagicalGirl: Kuromi
* DartboardOfHate: The only means through which Jun Hiiragi vents his resentments towards his brother.
%%* {{Delinquents}}: Kuromi's 5.
* DemonicPossession: The BigBad, Spirit of the Dark Power, has no physical form, and must possess other beings to further its goal.
* DisproportionateRetribution: Arguably the root cause of the entire series. My Melo has apparently been accidentally embarrassing Kuromi for years, and messing up her life. She has done this literally thousands of times, and most of them are the result of My Melo trying to ''help'' Kuromi.
* TheDitz: My Melody, and some inhabitants of Mari Land, in particular the elephant King.
* DopeSlap: Kuromi does this to Baku a lot.
%%* DoubleStandardAbuseFemaleOnMale: Kuromi to Baku.
* EasyAmnesia: So that the magical shenanigans won't scar the fragile psyche of innocent bystanders. [[spoiler:At the end of ''Shuffle'', it stops working on the residents of Uta's hometown. In ''Sukkiri'', he doesn't even bother trying.]]
* EarWings: Baku can extend his ears and use them to fly.
* ExpressiveShirt: The skull on Kuromi's hat changes expression.
* {{Fanservice}}: Kuromi's magic sequence features a shirtless Keiichi in Season 1; a Jun in a latex devil suit in Season 2.
* FanDisservice: ...But in the Christmas episodes, it becomes a ''shirtless Santa Claus''
%%* ForgottenBirthday: In a show full of teenage girls (and girlish bunnies), you pretty much expect this.
* GottaCatchEmAll: Both My Melo and Kuromi are trying to collect a specific number of Pink and Black Notes respectively.
* GroinAttack: In Episode 2, the MonsterOfTheWeek is defeated by having a mouse bite his crotch. The girls are rather amused, while the boys all [[ShareTheMalePain cringe]] and protest that it's no laughing matter.
%%* HonorAmongThieves: Shows up just about every time Kuromi's 5 do.
* HostileShowTakeover: Referenced when My Melo is about to be cooked by the MonsterOfTheWeek, and Kuromi exults that "Starting next week, 'Pretty Lil' Devil Girl Kuromi-chan' will air in this timeslot!"
* HowDoIShotWeb:
** Kuromi loses the instruction manual for the Melody Key, and has to figure out how to work it.
** When she and Baku get a new Melody Key in ''Shuffle'', [[GenreSavvy he remembers to get the manual this time]].
* HurricaneOfPuns: Any episode focusing on Uta's father.
* IAmNotWeasel: Baku the tapir is constantly mistaken for an eggplant, since he's purple. Sometimes, he's also mistaken for a flying pig.
* IncrediblyLamePun: Uta's father is the master of these.
* IdiosyncraticEpisodeNaming: Every episode title ends with "...tara iina" ("I wish") in the first two seasons, "...de sukkiri!?" (Refreshed By...!?) in ~Sukkir​​i!~, and "Ohmigosh!" in Kirara.
* IneffectualSympatheticVillain: Kuromi and Baku
* IntercontinuityCrossover: The 10 minute short movie ''Onegai My Melody: Yu and Ai'' has [[Franchise/{{Jewelpet}} Ruby]] as a SpecialGuest character, listening to My Melody's story about her summer barbecue with the denizens of Mari Land.
%%* InterspeciesRomance: Mana and [[spoiler:Kojirou]]
* TheJeeves: The twin brother valets of the Hiiragi household.
* JerkWithAHeartOfGold: Kakeru to Uta multiple times, and Mana to My Melody.
* JunglePrincess: Mana's favorite movie follows this trope and Kuromi's nightmare magic inserts her into the main character role.
* JustifiedCriminal: Kuromi steals bread to feed Baku's large family. She faces the punishment without the benefit of this justification.
* LeaningOnTheFourthWall: All the time; the finale in Season one has a heart-warming BreakingTheFourthWall moment.
* LimitedWardrobe: In one episode, we are shown a collection of My Melody's pink hoods. While My Melody does own a pair of red colored hoods, only the pink ones are seen in the anime.
* LivingToys: The Mari Land denizens may be sentient, but they are still dolls.
* LonelyAtTheTop: Keiichi Hiiragi: dreamily handsome, incredibly rich, a world-class violinist, capable in the martial arts. He has no friends and no dreams.
* LoveConfession: [[spoiler:Kakeru finally spits it out to Uta in [=KuruKuru=] Shuffle Episode 41.]]
%%* LuckyCharmsTitle
%%* {{Meido}}: Natalie from ''Kirara''.
%%* MagicalGirl
%%* MagicalGirlQueenlinessTest: The premise of Season 3.
* MagicMusic: The magical doohickeys of My Melody and Kuromi require music to charge up.
%%* MassiveNumberedSiblings: Baku's family.
* MidBattleTeaBreak: [[RunningGag On occasion,]] My Melody literally has one.
-->''"Ahh... This tea tastes so good."''
* MissingMom: Uta's mother died long enough ago that Koto can't remember her, thus supplying an episode's worth of plot.
* MonsterOfTheWeek: Kuromi's Melody Key turns people into these.
%%* MuggleBestFriend: Uta to My Melo.
* MyGodWhatHaveIDone:
** Kuromi does not realize her nightmare magic is bringing about the end of the world until late in the series.
** In ''Shuffle'', she was unaware her new Melody Key had any connection to the Dark Power because two pages in the manual were stuck together.
* NobodyPoops: Aversion: Kuromi has to go to the bathroom in episode 9 and has a hard time pooping.
* NeverBareheaded: My Melody is never seen without wearing her pink hood. Even one episode had her putting on another pare of pink hoods when she is waking up. But only her hands and are visible when putting it on.
* NoSell:
** Keiichi is resistant to Kuromi's magic through sheer willpower -- and through visualizing himself being kissed by Baku.
** In ''Shuffle'', immunity to nightmare magic comes automatically packaged with being Bunny-Eared Mask.
* ObliviousToLove: Uta is totally oblivious to Kakeru's feelings. [[spoiler:Until he finally spits it out in [=KuruKuru=] Shuffle Episode 41.]]
* OddJobGods: The God of Eggplants. He's an amazingly local god.
* TheOneGuy: Kakeru Kogure, if you count just the main hero cast.
* OnePersonBirthdayParty: Kuromi once fell victim to this because My Melo had a fever on that day, and everyone went to see her.
* OneWingedAngel: [[spoiler:Hiiragi Keichi gets one of these after he is possessed by the spirit of Dark Power near the end of the first series.]]
* OpeningTheFloodgates: A variant; in Episode 50, when Uta opens the door to her house, a flood of crumpled papers pour out and bury her.
* OriginStory: The fourth series Kirara★ sets before the events of the three anime itself. Explaing more about Kuromi's hatred to My Melody and the origins of the spirit of Dark Power.
%%* ParasolParachute: Trasportation in Mary Land.
* ParentalAbandonment: "Our mother [[MissingMom left us long ago]], and our [[DisappearedDad father's on a business trip]]," Uta's younger sister tells My Melody.
* PottyFailure: Kirara and Kuromi both wet their beds thanks to a roaming monster in episode 10 of the Kirara season.
%%* ThePowerOfFriendship
* {{Prequel}}: ''Kirara''. It also takes place almost entirely in Mari Land.
* PrinceCharmless: Prince Sorara from ''Kirara''. While beautiful and popular with every girl on his home planet, Sorara's cocky, narcissistic, and cowardly. [[spoiler:Kuromi is hopelessly infatuated with him throughout the entire season, but eventually gives up on him on the last episode.]]
%%* PrimaDonnaDirector: An obvious target for Kuromi.
* QuirkyMinibossSquad: The wicked, hard-edged tricycle gang Kuromi's 5.
* RedStringOfFate: Uta is linked to My Melody by one of these, non-romantically of course. Technically it's a rainbow-colored string, but [[EverythingsBetterWithRainbows that just makes it cooler]].
%%* RedundantRomanceAttempt: Jun Hiiragi to Uta.
* RefusalOfTheCall: [[spoiler:This is Keiichi Hiiragi's whole shtick in the second series, being forced to become a super hero as penance for his actions in the first.]]
* RevengeBeforeReason: Kuromi is motivated by the imagined slights and grievances, often very minor, she has suffered thanks to My Melody - she keeps a thick notebook on these. Given Melody is such a clueless [[TheDitz Ditz]], most of the grievances are better off laughed away.
* RidiculouslyCuteCritter: My Melody and all the inhabitants of Mary Land. Not surprising since My Melody was created by [[{{Creator/Sanrio}} Sanrio]].
* RunningGag: Baku's resemblance to an eggplant is commented on by several characters, much to his indignation.
* ShapeshiftingLover: Kuromi assumes human form to romance Keiichi Hiiragi.
%%* SheIsNotMyGirlfriend: Kakeru to Uta.
* ShelteredAristocrat: Keiichi behaves awkwardly when Uta brings him to a greasy spoon; he even tries to pay the bill with a Black American Express Card.
* ShipperOnDeck: Basically every friend of Uta and Kakeru wants to ship them, including Jun Hiiragi, who has the hots for Uta himself.
* ShirtlessScene:
** Whenever Kuromi opens a Dream Door in the first series, we see shots of Keiichi playing the violin while shirtless.
** When he's about to begin playing the Song of the Dark Power in the series 1 finale, Keiichi just takes his shirt off first for ''no reason''.
* ShoutOut: When the King is sending My Melo off on her quest, he refers to her as "[[Franchise/SailorMoon Pretty Bunny Soldier]] My Melo" and "[[Anime/MaoChan Earth Defense Bunny]] My Melo." My Melo later remarks that the King had been watching a lot of Earth TV shows at the time.
* SiblingRivalry: Among Keiichi and Jun Hiiragi, and among their respective valets.
* SickeninglySweethearts: One downright creepy, unnamed pair appear occasionally in the series. They always fall victim to Kuromi's mischief.
* StockFootage: ''Kirara'' has a completely different animation style, but that doesn't stop them from reusing the shot of My Melo's "Onegai" from previous seasons anyway.
* TarotMotifs: The cards in the Melody Compact in ''Shuffle'' feature the summonable residents of Mari Land in different tarot poses. Notable is Rhythm as "TheFool," the King as "The Hanged Man," and My Melo herself as "The Magician." A few are even minor arcana - Bako is the "Four of Swords" and SantaClaus the "Ace of Pentacles."
%%* TitleThemeTune
* ToiletHumor: My Melo and Kuromi have both been farted upon more than once.
* TitleDrop: Said by My Melody in Kuru Kuru Shuffle episode 36.
* TooSpicyForYogSothoth: Dar-chan can't possess My Melody.
-->'''Dar-chan:''' GYAHHH! W-what is the inside of this creature's heart MADE of?!
* ThinksLikeARomanceNovel: Kuromi, often fading into fantasy sequences involving Keiichi (sometimes Jun) and in ''Kirara'', Sorara.
%%* {{Tsundere}}: Kakeru.
* ATwinkleInTheSky: Happens to Kuromi and Baku occasionally when they both get defeated.
* TwoTeacherSchool: the only teachers who appear with any regularity are Uta's class teacher, the female teacher he has a secret crush on, and the flamboyantly fruity music tutor.
* UnderdogsNeverLose: In at least four instances, a bottom-tier athlete/team wins against all the odds (The "Tiger" baseball team; a girl soccer team; a pro wrestler; and Kakeru)
%%* UndyingLoyalty: Baku and Kuromi's 5, both to Kuromi.
%%* TheUnintelligible: The lamb Piano, said to be the greatest poet ever.
%%* UnwittingPawn: Kuromi, Jun in season 2.
* UrineTrouble: Baku's baby sister Bako pees on Kuromi in one episode.
* VerbalTic: Baku adds "zona" to the ends of all his sentences. The [[MonsterOfTheWeek Monsters Of The Week]] also sometimes have a VerbalTic relating to whatever their theme is. This is why the Spirit of the Dark Power is known as "Dar-chan."
%%* VitriolicBestBuds: Mana to My Melody, Kuromi to My Melody.
* [[WhyDidItHaveToBeSnakes Why Did It Have To Be Cute Things?]]: Mana has a severe phobia to cute things, which puts her in some unpleasant situations with My Melody.
* {{Yandere}}: Kuromi, for both Keiichi and quite possibly My Melody. In almost every episode, she says she will gather Black Notes for Keiichi, something that involves turning the dreams of the depressed, the hopeful, and the occasional kindergartner into horrific nightmares, and at the end of season 1 seems quite willing to let the world be destroyed if it means Keiichi will like her. The only reason she joins up with My Melo is to save him. As for My Melo, she apparently wanted to be friends with her when they were little, then made it her life's mission to destroy her. The judge of Mari Land even states that her obsession is one of the main reasons she's being locked up.
* YearInsideHourOutside: {{Invoked}} in Season 1 finale, when My Melody needs a whole year of training to avert TheEndOfTheWorldAsWeKnowIt.
* YouGottaHaveBlueHair: Every human character in the anime has a natural hair color (aside from the Hiiragi brothers and Mana) but Prince Sorara, who has seafoam colored hair. It could have to do with the fact that he's [[HumanAliens from outer space.]]