[[caption-width-right:318:Official picture by Koge-Donbo*]]

{{Moe}} parody franchise about an alien {{Catgirl}} named Dejiko who is an aspiring IdolSinger, and her [[HilarityEnsues cute hijinks]]. The ultimate example of the {{Otaku}}-oriented series.

The franchise began with Dejiko being an [[{{Mascot}} Advertising Mascot]] for the "Gamers" store chain. The character became popular, and the company decided to capitalize on her popularity by giving her a {{backstory}} and an actual personality.

In a huge subversion, however, Dejiko's personality turned out to be the complete opposite of the cutesy-innocent moe girl she appears to be. She does her best to appear sweet, but when provoked (and it doesn't take much) she can be vain, petty, argumentative, selfish, and downright violent. She often takes out her frustrations by physically abusing her guardian, a floating sphere named Gema, or firing eyebeams at those who annoy her. She does have a good heart deep down, though, and the show's borderline-surreal sense of humor [[RuleOfFunny plays her anti-social tendencies for laughs]], so somehow Dejiko manages to be endearing despite it all.

!!The main characters, common to almost all the incarnations of the franchise, are:

* ''Dejiko'', aka Di Gi Charat, aka Chocola: The titular protagonist, princess of planet Di Gi Charat and an aspiring idol. However, she is less than princess-like. She can shoot EyeBeams, and she will use them any time, on ''any'' being who annoys her. She has a VerbalTic and ends everything she says with "-nyo".
* ''Puchiko'', aka Petit Charat, aka Capucchino: Supposed {{sidekick}} of Dejiko and inhabitant of her planet. Her EyeBeams ability is weaker than Dejiko's, but she compensates with extra cuteness and a sharp tongue. Often HypercompetentSidekick to Dejiko. As Dejiko, she also has a VerbalTic -- she ends her sentences with "-nyu". She is a subversion of the quiet and shy moe girl, in that she is ''so'' quiet that she is often completely withdrawn from everything around her, and when she does speak, she tends to be quite rude.
* ''Gema'': A big floating yellow ball with a simple, tiny, upside-down face. He is a long-suffering NonHumanSidekick and failed [[{{Mentors}} mentor]], usually the victim of Dejiko's eye beam. He ends all his sentences with "-gema".
* ''"Rabi~en~Rose"'': Her real name is actually Hikaru Usada. She sometimes acts as TheRival to Dejiko, and ''other'' times she is a WorthyOpponent. Usada is a [[{{Muggles}} young human]] teenager, also an aspiring idol, with a bunny-like [[CosplayOtakuGirl cosplay]] and a sob-story backstory that changes depending on the franchise's incarnation. She is a parody of the typical "rival" character in anime, in that she's more sympathetic than Dejiko and often shows superior skill, yet she still loses most of the time because she's not the main character.

!!The universe of ''Di Gi Charat'' has been presented in the following incarnations:

* The original TV series (1999) that was aired in TBS[[note]]Tokyo Broadcasting System[[/note]]' program block, ''Wonderful''. The star vehicle that is basically a GagSeries that often pokes a healthy fun to its otaku-advertising roots, but is [[MindScrew mind blowing]] on its own merit. It features Dejiko as a penniless retail worker at an Akihabara's Gamers store, where all manner of ridiculous things occur.
* The seasonal Specials and TheMovie (2000-2001) introduces [[TheRival the real rival]] of Dejiko, Pyocola Analogue III (a.k.a. Piyoko), and her "bodyguards"[=/=]"minions", the Black Gema Gema Gang. Set in the same universe as the original anime, it expands the characters' surrounding backgrounds.
* ''Panyo Panyo Di Gi Charat'' (2002), which sort-of serves as a {{prequel}} of the original anime, it also sets foot in an AlternateContinuity. Focusing mostly in Dejiko, Puchiko, and Gema, the story takes place in the Planet Di Gi Charat. It introduces new characters such as Rinna and Mee-K. It also abandons the subversive {{otaku}} humor, and changes it for cutesiness.
* ''Di Gi Charat Nyo!'' (2003), the ContinuityReboot of the franchise, and ReTool of the first season without the references to its original commercial roots. It also adds the information already given in ''Panyo Panyo'' to expand the cast's backstories and their respective development in that universe.
* ''Di Gi Charat Theater - Leave it to Piyoko-pyo!'' (2003), an OVA series SpinOff which was released through Nico Nico Douga, featuring Piyoko with the Black Gema Gema Gang as the protagonists. It narrates Piyoko's attempts to kidnap Dejiko.
* ''Di Gi Charat - Winter Garden'' (2006), a couple of SpinOff SliceOfLife {{OVA}}s that are set in an AlternateContinuity, starring Dejiko and Puchiko (as normal human teenagers) living a typical romance scenario where Dejiko gets a crush on a boy. This was the latest installment of the franchise in animated form.
* ''Di Gi Charat Fantasy'', a visual novel originally released for the UsefulNotes/SegaDreamcast, in which the player is a boy who gets a crush on Dejiko, and they get sucked into a [[AnotherDimension dimensional vortex]] to a fantasy world. But as soon as the MC wakes up, he finds an amnesiac Dejiko with a personality swap.
* Many, ''many'' manga series. Some of these are original stories based on the characters, adaptations of any of the animated incarnations, or comic anthologies written by various artists. One example are the recopilations of the original ''From GAMERS'' magazine's "Gema-Gema" comic strips.

''Di Gi Charat'' is generally silly fun, with characters who subvert the traditional {{kawaiiko}} (all of the main characters can be selfish, petty, or outright cruel at times), and lots of {{otaku}} in-jokes.

!!These series provide examples of:

* AlternateContinuity: There are several continuities that were established when the franchise started to branch out.
** ''Panyo Panyo'', prequel of sorts to the original anime (since it ditches the {{otaku}} in-jokes), but establishes its own rules when it focuses in characters' from the past of Dejiko and Puchiko. This is, instead, the basis of "prequel" for ''Nyo!''.
** ''Nyo!'' is a ContinuityReboot of the original anime, with a better set continuity, and without the obvious ''Gamers'' advertising set-up. It also features some obvious [[{{Expy}} side-character expies]] from the original anime's continuity.
** ''Winter Garden'', which focuses in Dejiko and Puchiko if they were human instead of hybrid-catgirls, in a slice-of-life future where they are 20 and 15 years old, respectively.
* AnimalMotifs:
** People from the Planet Di Gi Charat are usually portrayed as hybrid cat-humans (such as Dejiko, Puchiko, Rinna, and Mee-K).
** Rabi~en~Rose~'s name, real name ("Usada"), and idol cosplay suit are influenced by rabbits.
** Piyoko's appearance is based on a panda.
** PKO (Coo, Ryk and Ky)'s looks are based in dogs. Coo even transforms as a dog in many visual gags.
* BellisariosMaxim: Invoked in the original series. In one episode, Gema falls into the river and becomes huge. He later goes to the bathroom and comes back normal-sized. Rabi~en~Rose pops up and tells the viewers not to think about where or how much.
* BigOlEyebrows: Abarenbou, who has a distinctive design compared to the rest of the original anime cast, has big eyebrows as a noticeable feature.
* {{Bishounen}}:
** While the franchise doesn't have many beautiful men, Koge-Donbo* has designed some that could be considered as this, such as Ky, Coo, and Rik.
** Original anime wise, there's also Murataku, a.k.a "Mr. Longhair", which design contrasts with the rest of the male cast -- Mr. Manager as part of the FacelessMasses, Bukimi as the streotypical-looking otaku, and Minataku (who still looks as a kid). His ''Nyo!'' {{expy}}, Yasushi, counts as a pretty guy, as well.
* ButtMonkey: Gema, who is supposed to be "mentoring" Dejiko, is often used as her personal punching bag. He eventually gets various revenges as response, but he is still unsuccessful in his attempts.
%%* CatGirl: Dejiko, Puchiko, Rinna, and Mee-K
%%* ChildhoodFriends: Coo and Piyoko
* ContinuityReboot: ''Nyo!'', which takes basic elements from the original series and mixes them up with the background already provided in ''Panyo Panyo'', while also abandoning its original {{otaku}}-related humor.
* CutShort: The Bandai Entertainment dub of ''Nyo!'' ended after 72 of the 104 episodes had been dubbed.
** Two of the manga series, ''Dejiko's Adventure'' and ''Leave It To Piyoko!'' were also cut short in America after only one volume of each had been released. The remaining two volumes of the former and one of the latter were announced for 2005, but were on hold for three years until Broccoli USA ceased operations.
* EasyImpersonation: In one episode of the original anime, Dejiko is accused of various misdeeds by the other characters. Sure, Dejiko is mean spirited at times, so that's one of the reasons of why no one believes her to be innocent. When attempting to bribe them with candy, it also happens to draw out the attention of her imitator, which is a blob with a similar cat hat as hers.
* EyeBeams: This is the basic attack of Dejiko that she uses in frustration with others. Puchiko also has them, but they are still in development, with some random good results.
* {{Expy}}:
** Some of the side characters from ''Nyo!'' are remake "expies" from the original side-characters of the anime, repurposed in similar roles. John and Paul are based on Takeshi and Yoshimi, and the Omocha siblings are inspired by Murataku and Minataku (who shared the same name, but were unrelated).
** Puchiko appears as a downloadable character in ''VideoGame/HyperdimensionNeptuniaVictory'', under the name "Broccoli". The protagonist even refers to her as Puchiko a couple of times.
* FacelessMasses: The minor characters in the original series are portrayed as literal finger puppets, even when they are in the foreground. This is based on how Koge-Donbo* originally drew other people that weren't Dejiko or Gema in the original "Gema Gema" comic strips.
* GagSeries: Many series based on the franchise usually poke fun (in a positive way) at the Akiba otaku culture in the late 90s - mid 2000s, with Dejiko and her friends being parodies of the {{kawaiiko}} moe archetypes, while they were ''also'' living up to ridiculous situations around them.
* GirlishPigtails: When using her idol costume, Rabi~En~Rose uses them as her main characteristic feature.
%%* HairColors
* HeavyVoice: In the seventh episode, Gema falls in the river and drinks a lot of water, making him grow huge and giving him a deep voice.
%%* HospitalHottie: Piyoko's henchmen, Rik, Coo, and Ky who all work as doctors.
* HowDoIShotWeb: Puchiko attempts to do EyeBeams like Dejiko but... [[http://www.youtube.com/watch?v=toiuaHCI_CU she doesn't quite make them as well]].
* IdolSinger: Dejiko and Rabi~En~Rose are aspiring to be famous idols in Akihabara, but with little success. In ''Nyo!'', though, Hikaru has a cousin who is ''actually'' a well-recognized idol named Akari.
* ImageSong: The franchise released numerous image songs and character-related albums continuously, ever since its first single "Welcome!" was released in 1998. It eventually stopped somewhere in its 10th anniversary, in 2008.
* ImprobableAge: Two members of PKO are very young to be certified in the medical field, ''[[RuleOfFunny if]]'' the ''Di Gi Charat'' multiverse was similar as the real world.
** [[AdorablyPrecociousChild Coo Erhard]] is only 13, but he's already a certified physician.
** Ky Schweitzer, at 17, is Piyoko's personal dentist.
%%* JerkWithAHeartOfGold: Dejiko, most of the time.
%%* {{Kawaiiko}}
* LastNameBasis: Dejiko refers to Rabi~en~Rose as "Usada" (despite repeated times she denies to be called as that, she eventually gives up).
%%* LawyerFriendlyCameo: And worked in both ways.
* MagicMisfire: Puchiko's attempts to use her EyeBeams power cause her eyes to emit strange slime creatures that crawl away.
%%* {{Megane}}: Ky and Rik
%%* {{Ondo}}
* OccidentalOtaku: Rodoyan, a WholesomeCrossdresser who claims to be Dejiko's biggest fan, who is protrayed as very ''annoying'' for everyone in the cast.
* {{Otaku}}: The otaku culture is generally portrayed very positively in the franchise-- Bukimi, in particular, are incredibly sweet, good-natured and unfailingly loyal to Dejiko no matter how she abuses or disregards them. Rodoyan (who ''everyone'' finds horrifyingly creepy and obnoxious), however, is portrayed according to the Japanese perception of an American anime otaku.
%%* PandaingToTheAudience: Piyoko
* ParentalAbandonment: In the first series, Rabi's parents leave her for America, so she can have a "difficult, penniless childhood until you [Rabi] make your debut as a great idol." They also give her a pair of dice which she'll need to help her become an idol. How exactly, is anybody's guess.
%%* PokeThePoodle:
%%->- Waiting till the dinner is served and leaving without eating it: such is the way of evil, pyo.
%%* PunnyName
* ReTool: ''Di Gi Charat Nyo!'' is a retelling of the first anime series, which retains basic elements, but also changes some backstories and some settings.
%%* LittleMissSnarker: Puchiko
* ShortAnimeMovie: The movie is 20 minutes long, the same length as many of the seasonal specials.
* ShoutOut:
** Both of Hikaru Usada's names can apply. "Hikaru Usada" is an obvious reference to Music/UtadaHikaru, while "Rabi~en~Rose"[[note]]Whose name is actually OfficialFanSubmittedContent, so even if there is some wordplay or referencing involved, it's not really attributable to the creators[[/note]] would be either an obvious send-up of [[Music/LArcEnCiel L'Arc~En~Ciel]] or of the song "La Vie en Rose".
** John and Paul from ''Nyo'' are musicians, whose designs and names are inspired by Music/TheBeatles's Music/JohnLennon and Music/PaulMcCartney, respectively.
%%* {{Sleepyhead}}: Rinna
* SpinOffBabies: Downplayed with ''Panyo Panyo'' as it takes place two years before the main series.
* TakeThat: The Natsuyasumi Special had an extended take that at the OccidentalOtaku's stereotype, portraying Rodoyan as a most annoying type of fan for Dejiko and the rest of the cast.
%%* TerribleTrio: The Black Gema Gang.
%%* ThemeNaming: Almost all the inhabitants of the planet Di Gi Charat.
%%* ThoseTwoGuys
* TotallyRadical: The Studio Ironcat translation of ''Dejiko's Champion Cup Theater''.
%%* {{Tsundere}}: Dejiko, to an extent.
%%* UnusualEars
* UsedToBeASweetKid: Dejiko is considerably nicer in the ''Panyo Panyo'' series compared to the rest of the franchise (the sole exception being ''Winter Garden'').
* ValleyGirl: Usada in the English translation of ''Dejiko's Champion Cup Theater''.
* VerbalTic: "Nyo", "Nyu", "Pyo", "Gema", "Geba", "Myu", "Mya", and "Devi".
* VillainProtagonist: Piyoko in the ''Leave it to Piyoko!'' series, where she is attempting to kidnap Dejiko.
* WiseBeyondTheirYears: Puchiko is three years old in the ''Panyo Panyo'' series, but she can walk and talk and easily keep up with a trio of girls that are five years older than her.
* YaoiFangirl: Dejiko is originally depicted as being a fan of the [[VideoGame/TheKingOfFighters Kyo and Iori]] ship, wishing to get BL doujinshi of both of them, eventually. Dejiko being a fujoshi is a MythologyGag used in the original series, when she contemplates the possibility of doing a doujinshi with both Takurou as her pairing subject.