[[quoteright:318:http://static.tvtropes.org/pmwiki/pub/images/rsz_digicharat1_dejiko_8026.jpg]]
[[caption-width-right:318:Official picture by Koge-Donbo*]]
{{Moe}} parody franchise about an alien {{Catgirl}} named Dejiko who is an aspiring IdolSinger, and her [[HilarityEnsues cute hijinks]]. The ultimate example of the {{Otaku}}-oriented series.

The franchise began with Dejiko being an [[{{Mascot}} Advertising Mascot]] for the "Gamers" store chain. The character proved popular, and the company decided to capitalize on her popularity by giving her a {{backstory}} and an actual personality.

In a huge subversion, however, Dejiko's personality turned out to be the complete opposite of the cutesy-innocent moe girl she appears to be. She does her best to appear sweet, but when provoked (and it doesn't take much) she can be vain, petty, argumentative, selfish, and downright violent. She often takes out her frustrations by physically abusing her guardian, a floating sphere named Gema, or firing eyebeams at those who annoy her. She does have a good heart deep down, though, and the show's borderline-surreal sense of humor [[{{rule of funny}} plays her anti-social tendencies for laughs]], so somehow Dejiko manages to be endearing despite it all.

!!!The main characters, common to almost all the incarnations of the franchise, are:
* ''Dejiko'', aka Di Gi Charat, aka Chocola: The titular protagonist, princess of planet Di Gi Charat and aspiring idol. However, she is less than princess-like. Can shoot EyeBeams. She will use them any time, on ''any'' being who annoys her. She has a VerbalTic and ends everything she says with "-nyo".
* ''Puchiko'', aka Petit Charat, aka Capucchino: Supposed {{sidekick}} of Dejiko and inhabitant of her planet. Her {{EyeBeams}} ability is weaker than Dejiko's, but she compensates with extra cuteness and a sharp tongue. Often HypercompetentSidekick to Dejiko. Another VerbalTic here; she ends her sentences with "-nyu". She is a subversion of the quiet and shy moe girl, in that she is ''so'' quiet that she is often completely withdrawn from everything around her, and when she does speak, she tends to be quite rude.
* ''Gema'': A big floating yellow ball with a simple, tiny, upside-down face. Long-suffering NonHumanSidekick and failed [[{{Mentors}} mentor]], usually the victim of Dejiko's eye beam. He ends all his sentences with "-gema".
* ''"Rabi~en~Rose"'': Real name, Hikaru Usada. Sometimes TheRival to Dejiko, sometimes a WorthyOpponent. A [[{{Muggles}} young human]] teenager, also an aspiring idol, with a bunny-like [[CosplayOtakuGirl cosplay]] and a sob-story backstory that changes depending on the franchise's incarnation. One of the few characters who ''doesn't'' have a VerbalTic. She is a parody of the typical "rival" character in anime, in that she's more sympathetic than Dejiko and often shows superior skill, yet she still loses most of the time because she's not the main character.

!!!The universe of ''Di Gi Charat'' has been presented in the following incarnations:
* The original TV series, which was basically a GagSeries and star vehicle, [[MindScrew mind blowing]] on its own merit. It featured Dejiko as a penniless retail worker at a Gamers store, where all manner of ridiculous things occur.
* The seasonal Specials and TheMovie, that presented [[TheRival the real enemy]] of Dejiko (Piyoko) and expanded the universe.
* ''Panyo Panyo Di Gi Charat'', that was basically a {{Prequel}} set at least 2 years before the first series. Mostly ditched the subversive {{otaku}} humor for cutesiness.
* ''Di Gi Charat Nyo!'', which just [[ContinuityReboot retold]] the first season without the commercial references, added the information given in ''Panyo Panyo...'', and expanded the history of secondary characters further.
* The ''Di Gi Charat - Winter Garden'' {{OVA}}s, which are {{Spinoff}}s in an [[AlternateContinuity alternate future and continuity,]] with the characters being ten years older and living a typical romance scenario.
* ''Leave it to Piyoko'' an OVA series which was released on Nico Nico Douga with Piyoko as the protagonist and Dejiko as TheRival.
* There is also a visual novel game called ''Di Gi Charat Fantasy''.

There are also many volumes of manga. Some of them are collections of the original "Gamers Magazine" 4-panel strips, some are anthologies of short stories by various artists and writers, and some are longer adventures.

''Di Gi Charat'' is generally silly fun, with characters who subvert the traditional {{kawaiiko}} (all of the main characters can be selfish, petty, or outright cruel at times), and lots of {{otaku}} in-jokes.
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!!These series provide examples of:
* AlternateContinuity: There are several continuities that were established when the franchise started to branch out. The original series is connected with ''Panyo Panyo'' (serving as prequel, as well for ''Di Gi Charat Nyo''). ''Nyo'' is a retelling of the original series without the obvious ''Gamers'' chain store setup (nor side-characters). ''Winter Garden'' is set in an alternate future continuity from the other series.
* AnimalMotifs
* BellisariosMaxim: Invoked in the original series. In one episode, Gema falls into the river and becomes huge. He later goes to the bathroom and comes back normal-sized. Rabi~en~Rose pops up and tells the viewers not to think about where or how much.
* BigOlEyebrows: Abarenbou
* {{Bishounen}}: Ky, Coo, Rik and Murataku
* BlondesAreEvil: Piyoko
* ButtMonkey: Gema
* CatGirl: Dejiko, Puchiko, Rinna, and Mee-K
* ChildhoodFriends: Coo and Piyoko
* ContinuityReboot
* EasyImpersonation: In one episode of the original series, Dejiko is accused of various misdeeds by the other characters. Sure, Dejiko is mean spirited at times, so that's one of the reasons of why no one believes her to be innocent. When attempting to bribe them with candy, it also happens to draw out the attention of her imitator, which is a blob with a similar cat hat as hers.
* EyeBeams: Dejiko has `em. Puchiko does too, but not as good.
* {{Expy}}: Puchiko appears as a downloadable character in ''VideoGame/HyperdimensionNeptuniaVictory'', under the name 'Broccoli'. The protagonist even refers to her as Puchiko a couple of times.
* FacelessMasses: The minor characters in the original series are portrayed as literal finger puppets, even when they are in the foreground.
* GagSeries
* GirlishPigtails: Rabi~En~Rose
* HairColors
* HeavyVoice: In the seventh episode, Gema falls in the river and drinks a lot of water, making him grow huge and giving him a deep voice.
* HospitalHottie: Piyoko's henchmen, Rik, Coo, and Ky who all work as doctors.
* HowDoIShotWeb: Puchiko attempts to do EyeBeams like her sister Dejiko and... [[http://www.youtube.com/watch?v=toiuaHCI_CU doesn't quite make them.]]
* IdolSinger: Dejiko and Rabi~En~Rose are aspiring to be one of them.
* ImageSong: The franchise had lots and lots of them that were released continuously from 1998 until mid 2000s.
* ImprobableAge: [[AdorablyPrecociousChild Coo]] is only 13, but he's already a certified doctor like the rest of the black Gema Gema Gang.
* JerkWithAHeartOfGold: Dejiko, most of the time.
* {{Kawaiiko}}
* LastNameBasis: Dejiko refers to Rabi~en~Rose as "Usada" (despite repeated times she denies to be called as that, she eventually gives up).
* LawyerFriendlyCameo: And worked in both ways.
* MagicMisfire: Puchiko's attempts to use her EyeBeams power cause her eyes to emit strange slime creatures that crawl away.
* {{Megane}}: Ky and Rik
* {{Ondo}}
* OccidentalOtaku: Rodoyan, a WholesomeCrossdresser who claims to be Dejiko's biggest fan, who is protrayed as very ''annoying'' for everyone in the cast.
* {{Otaku}}: The otaku culture is generally portrayed very positively in the franchise-- Bukimi, in particular, are incredibly sweet, good-natured and unfailingly loyal to Dejiko no matter how she abuses or disregards them. Rodoyan (who ''everyone'' finds horrifyingly creepy and obnoxious), however, is portrayed according to the Japanese perception of an American anime otaku.
* PandaingToTheAudience: Piyoko
* ParentalAbandonment: In the first series, Rabi's parents leave her for America, so she can have a "difficult, penniless childhood until you [Rabi] make your debut as a great idol." They also give her a pair of dice which she'll need to help her become an idol. [[HowDoIShotWeb How exactly, is anybody's guess]].
* PokeThePoodle:
->- Waiting till the dinner is served and leaving without eating it: such is the way of evil, pyo.
* PunnyName
* {{Retool}}
* LittleMissSnarker: Puchiko
* ShortAnimeMovie: The movie is 20 minutes long.
* ShoutOut:
** Both of Hikaru Usada's names can apply. "Hikaru Usada" is an obvious reference to Music/UtadaHikaru, while "Rabi~en~Rose"[[note]]Whose name is actually OfficialFanSubmittedContent, so even if there is some wordplay or referencing involved, it's not really attributable to the creators[[/note]] would be either an obvious send-up of [[Music/LArcEnCiel L'Arc~En~Ciel]] or of the song "La Vie en Rose".
** John and Paul from ''Nyo'' are musicians, whose designs are inspired by Music/TheBeatles's Music/JohnLennon and Music/PaulMcCartney.
* {{Sleepyhead}}: Rinna
* TakeThat: A Summer Special [=OVA=] had an extended take that at American Otaku.
* TerribleTrio: The Black Gema Gang.
* ThemeNaming: Almost all the inhabitants of the planet Di Gi Charat.
* ThoseTwoGuys
* {{Tsundere}}: Dejiko, to an extent.
* UnusualEars
* UsedToBeASweetKid: Dejiko is considerably nicer in the ''Panyo Panyo'' series compared to the rest of the franchise (the sole exception being ''Winter Garden'')
* VerbalTic: "Nyo", "Nyu", "Pyo", "Gema", "Geba", "Myu", "Mya", and "Devi".
* VillainProtagonist: Piyoko in the ''Leave it to Piyoko!'' series.
* WiseBeyondTheirYears: Puchiko is three years old in the ''Panyo Panyo'' series, but she can walk and talk and easily keep up with a trio of girls that are five years older than her.
* YaoiFangirl: In the original series, Dejiko contemplates writing the two Takurou into a {{doujinshi}}.
* YouGottaHaveBlueHair: Dejiko has green hair, Usada has pink hair, Ky has dark blue hair, Akari has purple hair, Rinna has sky blue hair, and MeeK has reddish pink hair.
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