* ''Series/AgentsOfSHIELD'' has Melinda May and Akela Amador.
* ''Series/ArrestedDevelopment'' had Byron Bluth. It also works with his nickname, "Buster".
* [[AdaptationNameChange Laurel Lance]] from ''Series/{{Arrow}}'' both is and isn't as she is known by her middle name rather than her first given name [[ComicBook/BlackCanary Dinah]]. In another name change example, Malcolm Merlyn.
* In an episode of ''Series/TheBigBangTheory'', Raj [[ConversedTrope brings up]] the aforementioned alliterative naming techniques of Stan Lee.
* Bobby Brady from ''Series/TheBradyBunch''.
* Walter White from ''Series/BreakingBad''. Interestingly enough, his name was chosen because it sounded so plain and unassuming.
* ''Series/BrooklynNineNine'' has this apparently be a form of AuthorAppeal for Detective Peralta. When making up characters for he and his Captain to play, he names them Bret Barley and Gerald Jimes (he even says Jimes' fake dead wife is called Jane Jimes).
* ''Series/BuffyTheVampireSlayer'' has Cordelia Chase, played by Creator/CharismaCarpenter.
* ''Series/{{Castle}}'': Rick Castle is a dashing writer who uses a PenName. His given name is Richard Rodgers.
* ''Series/{{Cheers}}'': Cliff Clavin.
* Creator/TheBBC MiniSeries ''Series/{{Cranford}}'': Lady Ludlow's awesome name is of the title plus surname variant.
* ''Series/CriminalMinds'':
** Jennifer Jareau or JJ.
** Haley Hotchner, Aaron Hotchner's wife.
* Gil Grissom and Sara Sidle from ''Series/{{CSI}}''.
* ''Series/{{Eureka}}'' has Beverly Barlowe. Bonus points for her running a Bed & Breakfast.
* Bob "Bulldog" Briscoe from ''Series/{{Frasier}}''.
* Lincoln Lee from ''Series/{{Fringe}}''.
* Sue Sylvester [[note]]which, considering her parents are Nazi hunters, is a bit of FridgeBrilliance in itself considering her initials are "SS"[[/note]] and Artie Abrams from ''Series/{{Glee}}'', as well as Holly Holiday, Sebastian Smythe and Azimio Adams (and Quinn's mentioned sister Frannie Fabray). And Jesse St. James, if you omit the "St." in his name.
* ''HannahMontana'' has Oliver Oken.
** Lola Luftnagle is Lilly's [[AlterEgoActing Alter Ego Name]].
* ''Series/{{Heroes}}'':
** One of the heroes is named Peter Petrelli.
** The villain's real name is Gabriel Gray. Peter Petrelli and Gabriel Gray are the only powered characters in the series to have these alliterative names. They also seem to be set up as nemeses. They are also the only two characters who have multiple powers, although for different reasons.
** Richard Drucker, who's a half-step from Dick.
** As of season 4, there is Samuel Sullivan.
* ''Series/HomeImprovement'':
** Tim Taylor.
** Wilson W. Wilson, Jr.
* [[TheFilmOfTheBook The adaptation]] ''Series/HoratioHornblower'':
** It has the honourable handsome hero Horatio Hornblower. His friend Duchess of Wharfedale likes to call him "Mr Aitch".
** "The Duchess and the Devil": Duchess of Wharfedale is actually [[MasterActor an actress]] whose real name is Katherine "Kitty" Cobham.
** Maria Mason, a daughter of Horatio's landlady and his friend. She later marries, and her name loses the alliterative appeal but she sure does not mind.
* ''Series/{{House}}'': Martha M. Masters, a med student brought in as an intern in season 7.
* ''Series/ICarly'': Spencer Shay, Gibby Gibson and Magic Malika, although it's doubtful that's her proper first name.
* Lucy's husband Ricky Ricardo from ''Series/ILoveLucy''.
* ''Series/TheITCrowd'': Maurice Moss. He's mostly referred to as just Moss.
* ''[[Series/ICPTheater Insane Clown Posse Theater]]'' has '''S'''ugar '''S'''lam.
* The Oni in ''Series/KamenRiderHibiki'' exhibit Alliterative Names, at least when their names are transliterated into romaji. As an added bonus, the main characters' names seem to line up with their titles (if you wrote them out in kana, they all have the first same sound)
** '''Hi'''biki: '''Hi'''toshi '''Hi'''daka
** '''I'''buki: '''I'''ori '''I'''zumi
** '''Za'''nki: '''Za'''oumaru '''Za'''itsuhara
** '''To'''doroki: '''To'''mizo '''To'''dayama (although he was originally meant to take the Zanki title as well, but decides that he needs to define his own path)
* ''Series/{{Lost}}'': Claire's aunt is called Lindsey Littleton.
** The air hostess from Oceanic flight 815 was named Cindy Chandler. Also, there's Jack's ex-wife Sarah Shephard.
* ''Series/{{MASH}}'': Two recurring background characters.
** Staff Sgt. Zelmo Zale who had a long-running feud with Klinger.
** Nurse Kealani Kellye. Interesting case of TheDanza, as Kellye's actress' name is Kellye Nakahara -- her first name is the character's surname.
* ''Series/TheMiddleMan'', in homage to it's [[TheSilverAgeOfComicBooks Silver Age]]-comic roots, has a fair amount of this: Wendy Watson, Guy Goddard, and Tommy Tam come to mind in addition to the [=MiddleMan=] himself.
* ''Series/MondayMornings'': Dr. Harding Hooten, the Chief of Medical Staff. His InSeriesNickname is likewise alliterative and has double H's: His doctors call him "Hardly Human".
* Constable Henry Higgins of ''Series/MurdochMysteries''. He's a relatively minor character.
* ''Series/NewsRadio'':
** Jimmy James, the man so nice they named him twice. (Also counts as TwoFirstNames, or rather, [[RepetitiveName the same name twice]]).
** One StoryArc gave Jimmy James a similarly named antagonist, Johnny Johnson.
* ''Franchise/PowerRangers''
** Rita Repulsa and Rito Revolto from ''Series/MightyMorphinPowerRangers''.
** ''Series/PowerRangersTurbo'''s Red ranger, T.J. has his full name revealed in ''Forever Red'' to be Theodore Jay Jarvis Johnson.
* ''Series/PrettyLittleLiars'' has Aria's younger brother Mike Montgomery.
* SmugSnake Brad Bellick from ''Series/PrisonBreak''.
* ''Series/PushingDaisies'' ''loves'' these: Deedee Duffield, Wilfred Woodruff, Harold Hundin, Billy Balsam, Erin Embry, Calista Cod, Charlotte "Chuck" Charles...
* ''Series/{{Renegade}}'' loves this: we have [[TheHero Reno Raines]] framed for the murder of [[DirtyCop Bernard "Buzzy" Burrell]] being pursued by [[BigBad Donald "Dutch" Dickson]].
* ''Series/RedDwarf'':
** Kristine Kochanski, a beautiful officer and Lister's great crush, at some continuities his ex-girlfriend.
** The Talkie Toaster. It might have been a part of marketing strategy to make this device more appealing.
** Cat's alter ego Duane Dibley. In "Back to Reality", which marked his first appearance, Cat immediately recognizes this is an extremely dorky name and he insists he does not want to be Duane Dibley.
** One of the sentient vending machines from season 10 is known as Taiwan Tony. Kryten affectionately calls him [=TT=].
** Lister at one point claimed to have a gay friend called "Bent Bob".
* ''Series/SavedByTheBell'': Kelly Kapowski
* Tons of secondary characters on ''Series/SeventhHeaven'', including Cecilia Smith, Jordan Johanson, and Peter and Paris Petrowski.
* ''Series/{{Skins}}'' gives us Franky Fitzgerald, Jonah Jeremiah Jones, Lara Lloyd, Mini [=McGuinness=] and Thomas Tomone. Not to mention '''Ton'''y S'''ton'''em. The American version has Chris Collins and Cadie Campbell.
* ''Series/{{Smallville}}''
** Keeping up with its comic book origins, has Lois Lane, Lionel Luthor, Lana Lang, Lucy Lane, and Lex Luthor (though his first name is actually short for Alexander). The [[AlliterativeFamily Luthor tree]] also gets another one after TheReveal that [[spoiler: Tess Mercer was born Lutessa Lena Luthor]].
** Alec Abrams/ Stephen Swift, Cassandra Carver, Graham Garrett, Linda Lake, and Maggie [=McDougal=]
* ''Series/{{Suits}}'':
** AmoralAttorney Travis Tanner
** Louis Litt.
* The Swedish advent calendar ''{{Superhjaltejul}}'' had quite a few. Supersnällasilversara, Järn-Jerry (though slightly justified as these are both the names of superheroes, and superheroes tend to have these quite a lot), Frigolit Fragile, the Tinnitus Triplets, Flemming Flink...
* ''Series/{{Switch}}'' parodied the ''ZDF'' News' most senior broadcaster duo, who are called '''C'''laus '''K'''leber and '''G'''undula '''G'''ause, just as many other Germans did. Needless to say, their interaction in the parody is equally rhyme-ridden.
* On ''Series/TeenWolf'':
** Allison Argent
** Stiles Stilinski.
* The {{Narrator}} of ''[[Series/UnsereMuetterUnsereVaeter Unsere Mütter, unsere Väter]]'', Wilhelm Winter.
* On ''Series/TheVampireDiaries'', Stefan Salvatore and Bonnie Bennett.
* ''Series/VeronicaMars'':
** Charisma Carpenter played Kendall Casablancas. Hard to believe it was a coincidence that the name of her character starts with double /k/-sound.
** Cassidy Casablancas.
** Had Madison and Mac been switched back after being SwitchedAtBirth, they would have been Madison [=McKenzie=] and Cindy Sinclair.
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