"When I get to America, I'm gonna rise straight to the top, I will! Just like cream!"
Most people strive for acceptance in society, but these people take it up to an extreme - they are actively looking to better their position and make themselves known in society, and it doesn't matter who they crush in the process. These characters often start out poor, get their big break from some stroke of luck, get it into their heads that they can make it further, and thus begin their ascent through the echelons of society. With each higher position they achieve, they decide to aim even higher.
As such, they are often looked down on by other characters, for both their new money, for the dirty schemes they undertook to further themselves, and often for their comparatively horrible manners.
There are several ways this could work, none of which are mutually exclusive:
The Backstabber: Narcissistic and jealous, The Backstabber is highly likely to become your friend and then spread rumors about your own ineptitude, in part to make yourself feel worse and to make himself feel better. They're also highly likely to take your work for their own in order to pass themself off as better to the rest of society.
The Butt-Kisser: It doesn't matter who's on top, the butt-kisser will do anything and everything to warm themselves to them in order to gain social favor.
The Gold Digger: Why bother spreading rumors or kissing ass when you can just mooch off other peoples' cash?
The Snob: In Real Life, originally Snob used to refer to the non-noble students of Oxbridge, who'd imitate the nobles' mannerisms Up to Eleven as a way of sticking it to them. Nowadays, it's used to refer to people who are perfectly willing to stick up their noses at people they've left behind.
The Idealist: Generally a more benevolent type (at least at first), the this kind of social climber wants to make it into the elite to change the world, and at first, they try the more honorable ways of gathering prestige, such as heroism for glory's sake; however, to be a successful social climber, the Idealist has to resort to underhanded tactics and dubious schemes, and make compromises with his conscience. Usually, when the Idealist finally makes it to the top, he has already abandoned his morals for one reason or another and becomes one of the other types.
Suzaku Kururugi from Code Geass is an Idealist, who seeks to rise up the ranks of Britannian society to change it for the better.
Berserk: Griffith's dream is to become the king of Midland even though he was born a commoner. He starts as a leader of the Band of the Hawk, a small band of mercenaries, and earns himself fame as a great military leader in the ongoing One Hundred Years War. Eventually he gets knighted and after he's led the Band of the Hawk into a war-deciding victory agains the Castle of Doldrey his mercenaries are given the title of "White", the highest possible honor an army can be granted. After the war has ended, however, Griffith can't climb any higher by military merits alone. His last plan is to marry princess Charlotte so he would eventually inherit the throne. In the end, the fact how close to succeeding Griffith gets only serves to make his fate that much more tragic. Griffith loses all that he has gained and sacrifices his men in a desperate attempt to salvage what has been lost.
Monsters University reveals that Randall is one of these; he starts off as an Adorkable roommate of Mike's whose only desire, it turns out, is to hang out with the cool kids, whom he ditches Mike for at the first opportunity. This eventually leads to their rivalry in Monsters, Inc..
Cinderella- This seems to be Lady Tremain's major goal, and the reason she was attempting so hard to get her daughters to marry the prince.
Mentioned specifically by Wiggins about Governor Ratcliffe in Disney's Pocahontas.
Ratcliffe: And don't think I don't know what those backstabbers at court say about me.
Wiggins: All that talk about being a pathetic social climber who's failed at everything he's tried ...
Film: Live Action
In The Dark Knight the Joker becomes a social climber... in the criminal world... he doesn't want the positions for their own sake, but to sow destruction.
Kitty Packard in the 1933 film Dinner at Eight. She pesters her husband Dan about attending the movie's titular dinner party, which is expected to include the aristocrats Lord and Lady Ferncliffe among the guests. It could be argued that the hostess of the dinner, Millicent Jordan, is also engaging in this by having the party. The Ferncliffes are members of the English aristocracy, while the Jordans own a shipping company (and the Packards' money is newer yet).
That Hideous Strength: Mark Studdock started doing this when he was still in school, abandoning his genuine but tragically unpopular friend to get into the top clique of students. During the story, he's doing everything he can to become part of the secret society taking power in town, unaware that they are basically working for Satan.
Littlefinger from A Song of Ice and Fire fits this trope perfectly. The son of a minor lord, he has used charm, wits, treachery and flattery to climb as high up the ladder of Westerosi politics as he can. As of A Dance with Dragonshe is one of the most powerful Lords in the realm, being both Lord Paramount of the Trident and Lord Protector of the Vale. He's had to leave a substantial trail of bodies in his wake to get to that point, though.
Rastignac from Honore De Balzac's La Comedie Humaine is such a climber that his name has become synonymous with the trope in the French language. He's not especially dishonourable compared to others around him, though, and he makes mistakes and has setbacks. By the end of the series, he makes it to Minister.
Unsurprisingly, Gatsby himself turns out to be an Idealist version, despite several rumors to the contrary. He was born to dirt-poor farmers in the Midwest who left to seek his fortune, and used the money he inherited from an old man who grew to love him like a son to start living the high life. He falls under the Idealist category because he genuinely seems to believe millionaires are Gentleman Adventurers and the like, and his want to advance up the social ladder is not so much for personal gain as it is for winning Daisy's heart. He also fits the Idealist category because he's already gotten his hands dirty, and actually gains much of his fortune selling drugs.
Daisy herself is a Gold Digger, marrying Tom only for his old money.
Live Action TV
Hyacinth Bucket in Keeping Up Appearances, a dissatisfied woman seeking to vault up the social ladder from her lowly upper-middle class retiree status, who fails miserably and humiliatingly.
Cora from Once Upon a Time started out as a lowly miller's daughter who used her wiles to get into the court's good graces and marry nobility. She will settle for nothing less than her daughter Regina being queen after her, arranging for her to marry Snow White's father after the death of her rival, Snow White's mother Eva.
Revolution: Tom Neville and Julia Neville seem to be a combination of the backstabber and the butt-kisser. "Ties That Bind" has the two throw their "friends" the Fabers under the bus to save their son Jason's life. "The Love Boat" has Jason say to his father's face that the man just wants to have people kiss his butt. He has a point, considering that Tom Neville becomes power-mad shortly have taking over the Monroe Republic in "Children of Men" and "The Dark Tower".
Babylon 5: This very much describes two of Londo's three wives, the ones he winds up divorcing. The final one doesn't really seem to care that much about it.
Everyone in the musical Titanic. See page quote.
RPG Player Character tend to follow this behavior quite often; many quest lines are social climbs in different guilds and organizations, and it's not unusual to accumulate high positions and responsibilities, which somehow never get in the way of the primary activity of Dungeon Crawling or war-waging or world-saving.
In The Last Story, an explicit goal of some of the mercenaries is to become knights.
Magick Chicks: This is Cerise in a nutshell. From the moment the Hellrune Coven gets transferred to Artemis Academy, she plots ways to overthrow Melissa, by raising to the top of the school's social ladder before Melissa can. Her latest scheme involves pretending to date Callista; thus, using Callista's popularity to gain recognition for herself.
In My Little Pony: Friendship Is Magic, Rarity, who is a tailor and fashion designer, has this mentality; she aspires to be "a lady" and become popular in the higher spheres of society. Not through any unsavory means, but through her merits as an artist and person of good taste. She doesn't notice it, but the show proves to us that it's really much more of a matter of connections rather than genuine talent.
Mai's parents in Avatar: The Last Airbender seem to be a Butt-Kisser version. Their desire to advance in Fire Nation society leads them to force Mai into a submissive and meek persona when around others, and represses her emotions, so that others will think well of the family.
Five hats means that five tropers think it is ready to publish.
You are saying that you think this draft is ready to be published. That means the description is not ambiguous,
it doesn't duplicate an existing trope, there are at least three examples, and the title makes sense.
Is that what you meant to do?
You are saying this draft has a ready-to-publish hat it does not deserve and you are taking it back.