Launches Friday as a Useful Notes unless someone objects
I think this would work better as a Useful Notes
/Japan article than as a trope, what do you think?
AKA Shoujo Jump Syndrome.
Bishonen Jump Syndrome is a specific trend in shonen
), aimed at attracting a female Periphery Demographic
anthology magazine Weekly Shonen Jump
(on which the US magazine Shonen Jump
is based) is the best-selling manga magazine in Japan. Although it is targeted to boys, it has a large female Periphery Demographic
. Sometime in the mid-1990s, Shonen Jump realized the sales potential of this demographic, and began to deliberately court female readers via Mr. Fanservice
. Specifically, they took standard shounen
all-male teams and simply made them all bishounen
: the origin of the Blue Bishōnen Ghetto
(an idea promptly picked up by shoujo
as too good to waste on the guys). Among the first series to show this effect were The Prince of Tennis
and the various Gundam Wing
spinoffs. Traces of Ho Yay
are often also added (if not, the fangirls will see it anyway).
The fangirl-bait worked, sales went up, and the idea was promptly copied by other shonen magazines, to the extent that it is now more-or-less standard procedure. It is nonetheless often ridiculed by readers who prefer the older tough-looking art styles, who deride Shonen Jump
as "Bishonen Jump" or "Shoujo Jump".
For more information, see this essay
or this essay
(the latter was originally in Japanese and is awkwardly translated but informative).