A character creates or wears a perfume or cologne which they think is great, but draws reactions of revulsion from others. Because storytelling media generally do not convey scent, the rankness of the odor is generally illustrated with physical reactions and amusing comparisons of the smell to other presumably vile smelling things.
A very old Dilbert comic arc has a woman who would wear a horrible scent until someone complimented her on it. When others started avoiding her, she decided it wasn't strong enough and put more on. Dogbert eventually shouted at her in no uncertain terms that she smelled bad, only to protest that he'd rather die when she offered to revive him after fainting.
In Anchorman, Brian Fantana makes an ill-fated attempt to woo Veronica Corningstone by wearing "Sex Panther" cologne (with 'bits of real panther'), the office erupts in comments asking where that horrible smell is coming from. ("It smells like a used diaper filled with Indian food"; "It smells like a turd covered in burnt hair"; and one especially plaintive "It smells like bigfoot's dick".)
Shrek bathes in filth; it is later commented that he, like an onion, smells.
Parks and Recreation. Tom Haverford tries to make a cologne called "Tommy Fresh"; the result "smells like Chinese food spilled in a birdcage."
New Girl. Schmidt makes a perfume for CeCe as a Christmas present, which, over the course of the evening begins to smell worse and worse.
In the 30 Rock episode "Nothing to Left to Lose" Tracy Jordan makes a cologne that smells like his favorite things — "the New York Knicks, a strip club mop, a carefree hobo, a crate with a new giraffe in it, and broccoli." Kenneth walks by and remarks that the smell reminds him of Grandma's house. When they found her dead in it, that is. In another episode, Jack, insulting Liz Lemon's breath, asks, "when did you find time to eat a diaper you found on the beach?"
On Seinfeld Kramer has an idea for a cologne that smells like the beach. He takes it to a Calvin Klein executive who thinks it's a terrible idea: "Do you think people are going to pay $80 a bottle to smell like dead fish and sea weed? That's why people take showers when the come home from the beach. It's an objectionable offensive odor." But that doesn't stop him from stealing Kramer's idea.
In Dinosaurs, Charlene's scent gland creates an odor that is repellent to everyone but her true love. When that turns out to be a crude slob, she goes on a quest for a flower that will change her scent. She fails, but her scent changed on her own.
One panel among those showcasing creative graffiti by artist Al Jaffee in MAD Magazine showed a bus advert for Brut cologne by Faberge that had added scrawl which read: "In a crowded place, it's Brutal." One obliviously happy bus rider reeked of the stuff; his fellow passengers reeled around him in various degrees of nausea.
In an early Simpsons Bart buys his mother a giant bottle of "French" perfume for her birthday (10 liters for $4). She takes one whiff and is overwhelmed.
Bart Hey Mom, how come you're not putting on any of my perfume?
Marge: [diplomatically] Well I'm saving it... for a special occasion.
Bart: What the hell are you talking about? There's gallons of it!
Homer: [barks] Bart!
Marge: [eyes darting] But this occasion is already so special, if we make it any more special, we might end up making it less special.
Looney Tunes character Pepe Le Pew is oblivious to the effect his natural aroma has on others. To be fair, it probably smells attractive to other skunks, but his paramour never turns out to be a real skunk, and he figures her fleeing is just playing hard to get.
In a Popeye cartoon Potent Lotion, Popeye receives a "gift" of aftershave which makes everyone who smells it hostile and aggressive towards him.
Futurama used this in one episode when Dr. Zoidberg finally finds a flower woman who isn't instantly repulsed by whatever horrid smell he has on. This is justified by the revelation that she actually has no sense of smell, thus making her unaware of his stench and how flowers smell. Zoidberg tries to keep her unaware of the fact that she could just ask him to give her a working nose, but he eventually caves in and decides to give her one. Shockingly enough, she still stays with him after getting her sense of smell back, and even quits her flower-selling job to work in garbage disposal.
In Hank the Cowdog, Hank takes Rip and Snort's advice and rolls on a skunk to impress Miss Beulah. While this works among coyotes, it's different with dogs.
In one episode of The Oblongs, after learning that Milo started becoming popular because of a ham bucket that Pickles gave him to wear to school, Pickles decides to run with it and start her own fashion line, including ham-scented cologne. When one of Pickle's former boyfriends-turned-successful fashion designer gets a whiff, he's completely disgusted by it, but Pickles doesn't care what he thinks. He's intrigued by her indifference, and buys the whole batch of cologne from her.
A common Real Life phenomenon for the elderly, whose sense of smell tends to decline over time, leading them to apply much more of a perfume or cologne than is necessary or desirable to others.
And in teenagers inexperienced in the application of scents, who are likely to use way too much the first time out, not realizing how potent perfumes are.
In an Eddie Murphy stand-up bit, he talks about the first time he put on cologne and slathered it all over himself, including his genetalia. It burned. His mother walks in on him while he's trying to wash it off in the bathroom sink and tells all his relatives. His grandmother asks him about it:
"Baby, why you put yo' dick in tha' sink? Something wrong witcha? What's wrong witcha? That the new thing now? Running around, sniffing cocaine, waiting to be sure drip, put yo' dick in tha' sink? Baby ... that's nasty"
And, occasionally, cropping up in cultural divides, where people from far-removed nations have different notions of what constitutes a 'pleasing' scent.
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