When a character insists on addressing another person in a specific manner, even though the other character would have preferred to be addressed differently. The exact nature of the appellation depends on the nature of the relationship between two characters and is indeed often used to establish that relationship.
A subtrope of Insistent Terminology
, and may overlap with First Name Basis
, Last Name Basis
, and Full-Name Basis
. If the addressee does not care for being addressed by their given name, it also overlaps with Do Not Call Me Paul
. Compare/contrast also Appropriated Appellation
. May involve Don't Call Me Sir
- In Soldier Todd, the eponymous soldier, has been trained since birth to call all his superiors "Sir," which extends to civilian females.
- Happy Days: Mrs. Cunningham is the only one who gets away with calling Fonzie "Arthur."
- There used to be a TV show called Live with Regis and Kathie Lee hosted by Regis Philbin and Kathie Lee Gifford. David Letterman called the show Live with Regis Lee and Kathie Lee and called Regis "Regis Lee." Even after Kathie Lee (and eventually Regis) left the show, he continues to refer to Regis as Regis Lee and all Live with... hosts as "Blank Lee;" as of this writing, it's Kelly Lee Ripa and Michael Lee Strahan.
- In (at least) one episode of Deal or No Deal where the briefcases were held by special guest hunky male NYFD firefighters, host Howie Mandel continued to call them by the models' names because it was easier than learning 25 new names just for the one show.
- WWE: During a feud between The Miz & John Morrison vs Carlito Colon and his brother Primo, Miz & Morrison insisted on pronouncing thier opponents' last name as "CO-lon" rather than "co-LON."
- In BioShock Infinite: Burial at Sea, Elizabeth refuses Booker's proposal to address him on First Name Basis, instead sticking with "Mr. DeWitt". That's because you are not playing as a Booker DeWitt who has redeemed himself before Elizabeth, but as a Father Comstock whom she plans to have killed.
- In The King of Fighters, Ash keeps calling Elizabeth "Betty". She's always annoyed by this.
- In Batman Beyond, aging Bruce Wayne keeps calling Superman "Clark", even though Supes has long left his human identity behind—ostensibly to remind him of his humanity. Ironically, Bruce himself still calls himself "Batman" in his head, even though he has long left that identity behind, as well.