Faith: "Thanks, sugar daddy!"
"Now, Faith, I don't find that sort of thing amusing. I'm a family man. Now, let's kill your little friend."
Some villains have standards
. They might have no problem gunning cops down in cold blood, but they aren't going to do anything to children. Or they might be willing to blow up a city for a holy cause
, but not for money. Somewhere they have to draw the line.
And for a handful of villains, that line is, "Anything the Brady kids
learned an Aesop
about." Yes, these are bad guys who believe in good old fashioned family values. Being a kingpin in the international drug trade might be fine, but giving alcohol to minors, most certainly not! It's their duty as a loyal citizens to show respect and admiration for the local police, but nothing says they can't do that and
bribe the cops into murdering their enemies. And, of course, sexual intercourse outside of marriage is strictly prohibited ... unless it's non-consensual
, then they can just go wild.
Not all examples of this trope are as self-contradictory as the ones above, though. In some cases, promoting family values may be the reason
the villain is doing all these horrible things, making them a Knight Templar
. And in other cases the family wo/man routine might simply be an act, designed to ensure they remain a Villain with Good Publicity
But then again, some just don't seem to see anything odd about speaking an arcane ritual to summon horrific demons into the mortal plane, then lecture some kids about saying "darn" instead of "damn."
- Buffy the Vampire Slayer villain Mayor Richard Wilkins III is really the pinnacle of this trope. He's made deals with dozens of different demons, founded a town specifically so he could lure in people to be killed by monsters, orders numerous thefts and assassinations (including against newborn infants), and his master plan is to become a giant demon that will devour everyone in sight. But he still believes in setting a good example for the children, is disgusted by "immoral liasons" at the local motel, and his last words to his vampire army before the final battle are, "And boys? Let's watch the swearing." How much of this is an act, how much his real personality, and how much an act he's been doing so long it's become his real personality is unclear.
- In Under the Dome Second Selectman Big Jim Rennie is a born again Christian who has refused to swear or drink since his conversion, and believes highly in family unity. That doesn't stop him from being a Complete Monster who plots a hostile takeover of the town, fills the police force with rape-happy Mooks, sets up the largest meth lab in the country, and kills members of his family. It's for "the good of the town," afterall.