Created By: neoYTPism on April 13, 2011 Last Edited By: GrigorII on December 8, 2014

Use The More Popular To Sell The Less Popular

People using their more popular ideas or products to sell their less popular ideas or products.

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I don't approve of his Bart-killing policy, but I DO agree with his SELMA-killing policy...
- Homer Simpson on Sideshow Bob's mayoral run during Sideshow Bob Roberts.

This is for when people use their more popular ideas, or products, or whatever else, to sell their less popular ideas, or products, or whatever else.

Truth in Television, especially in the context of politics and maybe of some stores, though it might be an idea to focus on trying to gather fictional examples (or at least fictional references to it) for now.

Examples:

    Music 

    Western animation 
  • The Simpsons:
    • There's an episode where Krusty's elected as a sentator but finds he can't get any legislation through on his own. An Almighty Janitor helps by showing the family how to slip their air traffic control bill onto the back of a more popular one to get it through.
    • Inverted in an earlier episode where Congress is going to pass emergency legislation to help Springfield which had unanimous support, but then someone attaches a rider giving $30,000 to "the perverted arts" and the bill is shot down.
Community Feedback Replies: 27
  • April 13, 2011
    Ghilz
  • April 13, 2011
    Rolf
    Using popular afterglow?
  • April 13, 2011
    NoirGrimoir
    I don't understand what the quote has to do with anything.
  • April 13, 2011
    Sackett
    Isn't this an Omnipresent trope?

    Is it really tropable?
  • April 14, 2011
    neoYTPism
    It's basically about using more popular to sell the less, which can be presented by politicians using their more popular policies to get people to support their less popular ones, (which the page quotation makes reference to) or stores using their more popular items to sell their less popular items, or whatever else may be covered by a similar theme. Surely it's probably referenced a fair bit in fiction...
  • April 14, 2011
    Sackett
    Oh... okay. If it's limited to lampshaded in universe examples I guess it's okay.
  • April 15, 2011
    neoYTPism
    Well, that is kind of why I already said "it might be an idea to focus on trying to gather fictional examples (or at least fictional references to it)" in the description.
  • April 16, 2011
    Arutema
    Metal Gear Solid 2 demo shipped with Zone Of The Enders anyone?
  • April 17, 2011
    neoYTPism
    That would be a real-life example @ Arutema
  • April 18, 2011
    Koveras
  • April 18, 2011
    Bisected8
    In another The Simpsons example, there's a later episode where Krusty's elected as a sentator but finds he can't get any legislation through on his own. An Almighty Janitor helps by showing the family how to slip their air traffic control bill onto the back of a more popular one to get it through.
  • April 18, 2011
    randomsurfer
    Inverted in a much earlier episode where Congress is going to pass emergency legislation to help Springfield which had unanimous support, but then someone attaches a rider giving $30,000 to "the perverted arts" and the bill is shot down.
  • April 19, 2011
    neoYTPism
    Thanks @ Bisected8 and randomsurfer
  • April 19, 2011
    jaytee
    This is how TV scheduling works. If a network has a veteran hit, they will almost always follow it on the schedule with the less-successful or newer show they're trying to push.
  • April 22, 2011
    randomsurfer
    It's also the theory behind Poorly Disguised Pilot.
  • November 5, 2014
    DAN004
    I thought this is trivia.

    Seen this in movies a lot, and TV shows sometimes. Maybe call it Advertise Beyond The Fourth Wall?

    Does the more and less popular has to come from the same creator, though? I've seen more cases of a work promoting its sponsors' product.

    Wait, that's Product Placement...
  • November 5, 2014
    SKJAM
    Early anime/manga importation deals had this quite a bit—a no-hope video or series would be bundled with a surefire hit so the importer would have to buy both, resulting in some works being better known by American anime/manga fans than ones in Japan.
  • November 18, 2014
    PhantomDusclops92
    Every trailer for a CG movie who says that comes "from Shrek's producer" or something like that.
  • November 18, 2014
    DAN004
    ^ I believe we had a ykttw called "From the Creator Of" or something like it.
  • November 18, 2014
    ropertroper
    • The Jim Henson Hour was part-variety show, part-anthology series, allowing Jim Henson to make many original ideas and concepts that might be a hard sell on their own. But most episodes feature The Muppets for the first half hour.
  • November 19, 2014
    AgProv
    Live-Action TV:
    • the way cameo appearances from the cast of Everybody Loves Raymond were used to prop up ratings for sister show King Of Queens. You can tell where the ratings drooped by whenever ELR cast members popped into Queens from neighbouring Lynwood.
  • November 19, 2014
    DAN004
    Does this count?
  • November 19, 2014
    ropertroper
    • When video game companies put out new compilations of old games, both hits and obscure titles, where the focus is not on one single franchise, the covers will prominently represent the more popular games. A collection of NAMCO games will prominently feature Pac-Man on the cover, a collection of Sega Genesis games will feature Sonic the Hedgehog on the cover, and so on.

    • Some of the Looney Tunes Golden Collection and Platinum Collection releases include MGM cartoons from various Warner Bros. directors as bonus features. The shorts included are ones that don't feature Tom And Jerry or Droopy, so the majority of shorts on these releases are ones that likely wouldn't be available on DVD otherwise.

    • The DVD set Laughing Out Loud features performances by many stand-up comedians, both well-known and obscure, but the cover features just the best-known ones.
  • November 20, 2014
    dokatron
    Is this related to the movie industry practice of of an actor 1) doing the "safe" movie so they can 2) do the "art" movie?
  • November 20, 2014
    DAN004
    ^ we have a ykttw "Funding Dear Boy" for it
  • November 20, 2014
    ropertroper

    In a way, the Super Smash Bros series features a big mix of characters from the most popular Nintendo games as well as lesser-known games, many of which became more popular after the characters were featured in the Super Smash Bros. games (and some were previously not available in the US until after their appearances came out). The fact that the series is a Cash Cow Franchise featuring characters from other cash cow franchises helps as well.
  • December 8, 2014
    randomsurfer
    See also Wolverine Publicity.

    This used to be the standard formula for studios selling their movies - not to the public, but to the movie theaters. In order to get a copy of the big blockbuster that everyone will pay money to see, you have to agree to show a bunch of other films less (or un-) likely to pull a profit.
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