Created By: neoYTPism on March 27, 2011 Last Edited By: neoYTPism on October 20, 2012

Ad Gag, Then Product, Then Ad Gag

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Do We Have This One?... oh and I am open to title suggestions. It's basically a structure of advertisement, really.

This is when an ad starts off with some gag, then states the connection (however thin) between the gag and how they advertise the product, then ends on a sidenote about the gag.

Take the commercial linked to above... it starts off with a job interviewee being interviewed and repeatedly pronouncing the name of the interviewer, then the ad goes on to call him thick headed like their root beer, then goes to a remark the interviewer makes about the interviewee.
Community Feedback Replies: 4
  • March 27, 2011
    • Recent Bud Light commercials have the following formula: a set up involving the beer in some way culminating with someone saying "Here we go!", then a montage of the gag itself (a Captain Ersatz Lost ensemble having a Bud Light party, a guy calling up his friends while speaking in Auto Tune, etc.), then the announcer plugs the beer with another "Here we go!", then an epilogue for the gag (an attempt at communication thwarted with party music, a joke a T-Pain's expense, etc.).
  • March 27, 2011
    Isn't this basically The Stinger in a commercial?
  • March 31, 2011
    I'm not familiar with The Stinger, but I would say this is specific enough to qualify as a subtrope
  • October 20, 2012
    Alternatively, it's specific enough to have no extra meaning to make it a subtrope. Discarding.