Do We Have This One?
... oh and I am open to title suggestions. It's basically a structure of advertisement, really.
This is when an ad starts off with some gag, then states the connection (however thin) between the gag and how they advertise the product, then ends on a sidenote about the gag.
Take the commercial linked to above... it starts off with a job interviewee being interviewed and repeatedly pronouncing the name of the interviewer, then the ad goes on to call him thick headed like their root beer, then goes to a remark the interviewer makes about the interviewee.