Created By: Westrim on September 29, 2011 Last Edited By: Westrim on August 21, 2014

Slogan Shout Out

Character dialogue uses a particularly recognizable advertising slogan.

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ShoutOuts are Troper gold. It's always fun when a show references your favorite movie. But they aren't always to media; sometimes they reference an advertising slogan. Which they choose is dependent on many factors such as target audience, context, time period, seriousness, advertising support, and presence of fourth walls.

Note: Since there are dozens of slogans that made sufficient penetration into the zeitgeist to be referenced this way, the page will be sorted the ordinary media way. To make sure the reference can be understood, the slogan must be quoted and the company or agency it is from directly stated. Proximity to another piece of media that mentions them is not reason to skip either one, since entries can be moved, removed, and modified. If a slogan is sufficiently repeated to become a large chunk of entries so that there are whole strings of media that reference it, it may be separated into its own folder.

If the slogan is usually sung, this can overlap with Waxing Lyrical.

Examples:

Film:
  • In The Marx Brothers' Horse Feathers a Chain Of Puns references an old slogan for Camel cigarettes, "I'd walk a mile for a Camel:"
    Baravelli (Chico): Well now, sometimes I take aspirin, sometimes I take-a calomel.
    Wagstaff (Groucho): Say, I'd walk a mile for a calomel.

Literature:
  • The protagonist of Robert A. Heinlein's Job: A Comedy of Justice at one point says a guy's ass in his bellhop uniform brings to mind the slogan "so round, so firm, so fully packed".

Live-Action TV:
  • Dealing with Cybermats? The Doctor has an app for that, an Apple slogan in the early iPhone era.
    • The Doctor, in "Closing Time", on learning that a Monster of the Week is shielded from his typical sonic says, "Don't worry, I have an app for that!"
  • An episode of CSI about a couple of disaffected office workers planning a heist has one hand the other his phone to use as a light source after the later complained the shaft he was sneaking through was too dark and saying There's an app for that.
  • In The Big Bang Theory, Sheldon accidentally cost Howard security clearance on a project and wanted to drown his sorrows (he normally doesn't ever drink), so he goes to The Cheesecake Factory where Penny was working as a bartender. She asked him why he doesn't go someplace like The Olive Garden and he responded "I don't like The Olive Garden... they treat me like family." She asked him what cocktail he wanted and he said something to the effect of "I'm not sure but thankfully, due to the presence of alcoholic programmers, there's an app for that."
  • Castle has an app for everything. Even fingerprints.

Web Comics:

Western Animation:
  • A promo for My Little Pony: Friendship Is Magic, shows that "there's a pony for that." It features many Ascended Memes.
  • Futurama, "Attack of the Killer App". The gang is waiting in line to buy Mom's new eyePhone:
    Fry: I wish I knew how long we've been waiting.
    Dr. Ben Beeler: The new eyePhone has an app for that.
    Bender: Does it have an app for biting my shiny, metal ass?
    Dr. Ben Beeler: Several.
    Bender: (delighted) Oooh!
  • The title of one The Simpsons episode about Burns' private jet is "He Loves To Fly And He Doh's", a reference to the Delta slogan "We love to fly, and it shows".
  • In the Looney Tunes short "Book Revue", Daffy Duck (in the style of Danny Kaye) tells the story of Cucaracha, describing her as "so round, so firm, so packed, so easy on the draw", riffing on a slogan for a cigarette brand called Lucky Strike
    • In another Looney Tunes (I forget the title) about a flea, the flea mentions "so round, so firm, so fully packed!" just before taking a bite of the dog he's infested.

Community Feedback Replies: 29
  • September 29, 2011
    Otakukun
    Dealing with Cybermats? The Doctor has an app for that
  • September 29, 2011
    alexkalt
    It's a stock phrase. Needs A Better Title
  • September 29, 2011
    PapercutChainsaw
    Apple App Allusion? App For Everything?

    I may be wrong, but I think in a recent episode, The Doctor also metioned needing to install an app for making his Sonic Screwdriver work on wood. Not quite the exact phrase, but an allusion to it.

    This would probably fall under Stock Shoutouts.
  • September 30, 2011
    Bisected8
    • An episode of CSI about a couple of disaffected office workers planning a heist has one hand the other his phone to use as a light source after the later complained the shaft he was sneaking through was too dark and using this trope.
  • September 30, 2011
    KJMackley
    Unless we already have something like that this might work better as a more general Slogan Shout Out, where the slogan of a company is referenced. From the same scene from The Big Bang Theory:
    • Sheldon accidently cost Howard security clearance on a project and wanted to drown his sorrows (he normally doesn't ever drink), so he goes to The Cheesecake Factory where Penny was working as a bartender. She asked him why he doesn't go someplace like The Olive Garden and he responded "I don't like The Olive Garden... they treat me like family." She asked him what cocktail he wanted and he said something to the effect of "I'm not sure but thankfully, due to the presense of alcoholic programmers, there's an app for that."
  • September 30, 2011
    hotrods4ben
  • October 1, 2011
    TonyG
    Futurama, "Attack of the Killer App". The gang is waiting in line to buy Mom's new eyePhone:
    Fry: I wish I knew how long we've been waiting.
    Dr. Ben Beeler: The new eyePhone has an app for that.
    Bender: Does it have an app for biting my shiny, metal ass?
    Dr. Ben Beeler: Several.
    Bender: (delighted) Oooh!
  • October 2, 2011
    ladyofprocrastination
    I second expanding this into Slogan Shout Out. It may be tropable as is, but a more inclusive version would be even more useful.
  • October 2, 2011
    MorganWick
    It's not tropable as is. It's just people saying, "There's an app for that." That's exactly why we killed stock phrases.
  • October 3, 2011
    surgoshan
    • Castle has an app for everything. Even fingerprints.
  • October 3, 2011
    Stratadrake
    Slogan Shout Out sounds tropable. It can be a way of Writing Around Trademarks.
  • October 5, 2011
    surgoshan
    • The Doctor, in "Closing Time", on learning that a Monster Of The Week is shielded from his typical sonic says, "Don't worry, I have an app for that!"
  • October 7, 2011
    VincentGaribaldi
  • October 7, 2011
    Premonition45
    I second Slogan Shout Out. "There's an app for that" is still a little too new to be a trope namer.
  • March 17, 2012
    Westrim
    Name changed. Should it have a list of slogans and works that used them, perhaps formatted so that the slogan is a folder name?
  • March 21, 2012
    tvtroper98
    I think that this should be a trope, it just desperately needs some more non-"There's An App For That" examples besides KJMackley's Big Bang Theory Olive Garden example. Here's a few to get us started:
  • March 21, 2012
    NESBoy
    • In the Looney Tunes short "Book Revue", Daffy Duck (in the style of Danny Kaye) tells the story of Cucaracha, describing her as "so round, so firm, so packed, so easy on the draw", riffing on a slogan for a cigarette brand called Lucky Strike.
  • March 23, 2012
    tvtroper98
    I edited the page so it had all these examples, both TAAFT and not. We shouldn't put them into indexes until the trope gets launched, though.
  • March 25, 2012
    randomsurfer
    • In another Looney Tunes (I forget the title) about a flea, the flea mentions "so round, so firm, so fully packed!" just before taking a bite of the dog he's infested.
    • In The Marx Brothers' Horse Feathers a Chain Of Puns references an old slogan for Camel cigarettes, "I'd walk a mile for a Camel:"
      Baravelli (Chico): Well now, sometimes I take aspirin, sometimes I take-a calomel.
      Wagstaff (Groucho): Say, I'd walk a mile for a calomel.
  • March 26, 2012
    Duncan
    If the slogan is usually sung, this can overlap with Waxing Lyrical.

    • The protagonist of Robert A Heinlein's Job: A Comedy of Justice at one point says a guy's ass in his bellhop uniform brings to mind the slogan "so round, so firm, so fully packed".
    • I know I've heard the Lowenbrau "Here's to good friends, tonight is kind of special" treated as an actual toast on some sitcom, but I can't remember which right now.
  • February 3, 2013
    Westrim
    Bumping back to life. The description needs more work.
  • February 4, 2013
    Chabal2
    One of the Runner's lines in Warcraft III is "Just do it".
  • February 4, 2013
    Paradisesnake
    I'm surprised this one hasn't been mentioned yet.

    Film
    • Kill Bill: In Volume 1, O-Ren Ishii and The Bride share a piece of dialogue that seems to be nothing more but a completely random reference to the General Mills' cereal Trix commercials. Later it's revealed that The Bride's real name is actually Beatrix Kiddo.
      O-Ren Ishii: Silly rabbit...
      The Bride: ...Trix are...
      O-Ren Ishii: ...for kids.

    Meta
  • February 4, 2013
    Chabal2
    ^ That reminds me: Captain Underpants has a scene where, due to a series of misunderstandings, Mr. Krupp is about to marry one of the teachers in front of the whole school. Here it is shown that Krupp is Jewish for the sole reason to have the rabbi single out Guile Heroes Harold and George to ask them not to pull any tricks, to which they of course reply "Silly rabbi, tricks are for kids!"
  • February 4, 2013
    StarSword
    ^Which in turn reminds me of a joke I'm going to have to look up in the Pretty Good Jokebook when I get home.
  • February 5, 2013
    NESBoy
    Isn't anyone looking up the name of the Looney Tunes cartoon featuring a flea using the Lucky Strike slogan?
  • August 21, 2014
    BKelly95
    Live Action Film
    • In Batteries Not Included, the brain-damaged former boxer looks over the stillborn alien and eventually resurrects it. When he reveals this, he says "We bring good things to life." which was General Electric's slogan at the time.
  • August 21, 2014
    Westrim
    Wow, there's an entire page detailing that slogan, with more wicks than a lot of tropes.
  • August 21, 2014
    TonyG
    ^^^That would be "An Itch In Time".

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