Created By: CleverPun on February 27, 2012 Last Edited By: CleverPun on March 21, 2012

Two Commercials for the Price of One

A single commercial advertises two things at once

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Most commercials advertise a single product, it helps keeps focus on one thing and you have plenty of time to get your message across.

But sometimes that's not enough for the marketing department. I mean, wouldn't that restaurant commercial be twice as interesting with a character from that new movie? And the viewers will have double the urge to buy things! And you only have to film one commercial and pay for one timeslot! Everybody wins!

While this has some pros, the cons often outweigh them; rarely do the two items/shows/etc. mesh, and the commercial can end up less interesting and more surreal as a result, or even result in straight up Fridge Logic. Often a part of a larger promotion/marketing campaign, since it takes a lot of effort for two companies to get together.

Compare Commercial Switcheroo, where you lead in with a fake commercial then bring in the real one, and Product Switcheroo Ad, where you open with one product then bring in the actual product later to show up the first one.


  • The Lorax (new movie) + Denny's (or was it IHOP?); The lorax himself is eating pancakes in the chain restaurant, and has some light comedy with his buddy. Full of Fridge Logic- why would the lorax be eating a chain restaurant in an industrialized neighborhood?
  • Jumper + TV provider (directv i think); While playing the standard commercial advertising the shows to be had at low low prices, the main character from Jumper would leap around being mildly interested

Community Feedback Replies: 8
  • February 28, 2012
  • February 28, 2012
    Any main series Pokemon game commercial.
  • February 28, 2012
    A series of radio commercials for website developer consists of Testimonails from satisfied customers which also shill their own businesses. They usually have something in there like "If you like TV go to If you want a website for your business, go to" (If Fast Eddie had done a commercial, obviously.)
  • February 28, 2012
    Pretty much any movie tie-in product.
  • February 29, 2012
    An advertising campaign by Dole in the 1970s used to sing "...those nice pineapple people, and a great banana too." At the time, Dole's primary products were canned pineapple and bananas.
  • February 29, 2012
    This is already covered by Dualvertisement.
  • February 29, 2012
    I thought we already had this! 10 intrawiki 3 interwiki inbound links. That's... not good. I didn't think it was possible for there to be a trope that unhealthy, certainly not one I'd already heard of from as long ago as I had (though to be fair I can be fascinated with the Commercials Tropes index).
  • March 21, 2012
    Well, as usual ive started a YKTTW for a trope we already have, but I've added the non repeat example to the dualvertisement page and will put dualvertisement on their corresponding work's trope lists when i get a chance, so hopefully this'll make said trope a little less buried