Some movies just love putting Shout Outs to other famous movies. Most movie companies, however, prefer specifically putting shout outs to movies they already own. Now, there are Fair Use laws that allow certain media to parody copyrighted work without their permission. However, that doesn't stop these types of legalities from being a huge fuss to deal with. Besides, most of the old movie companies have big clouts that they like to brag about when they insert shout outs to their most famous movies or other owned creations (For example, notice how many times you spot the Looney Tunes in a Warner Bros. flick). So, naturally, that's where this trope comes in. Compare to Lawyer-Friendly Cameo
- Two words: Hidden Mickey
- At the end of The Lion King 1 1/2, Rafiki arrives at the theater to encourage Timon and Pumbaa to play the movie again- along with almost every famous cartoon character Disney has ever created.
- Generally, since the Disney name is so closely attached to its creations, it's a lot more noticeable when Disney attempts this. Nevertheless, that doesn't stop them from doing it.
- In the beginning Lethal Weapon, Riggs is watching an episode of the Looney Tunes (see what I mean?) while he's contemplating suicide.
- Similarly, in Dog Day Afternoon, a tv personality who is interviewing Sonny cuts off to a Looney Tunes clip.
- In Babylon 5, Looney Toons cartoons are Garibaldi's second most favorite thing in the world.
- Incidentally, in the Looney Tunes movie Looney Tunes: Back in Action, there are several references to other WB licenes- most notably cameos by Scooby-Doo and Shaggy as well as Batman. Of course, this is all understandable considering the scene does take place on the Warner Bros studio lot.
- The end of Cats Don't Dance includes poster parodies of several movies ranging from older classics to newer hits- all of which are either owned or licensed by the WB.
- in 8Mile, B Rabbit catches his kid sister watching a Woody Woodpecker cartoon.
- The climax of Big Fat Liar rather notoriously takes place at the Universal Studios in Hollywood.
- One scene in Night at the Museum 2 has a few wax models trying out to be part of the Big Bad's evil league. One of whom is Darth Vader (the other notable one, Oscar the Grouch, is most likely an aversion).
- Steven Spielberg's War of the Worlds has the protagonist's daughter watching Spongebob Squarepants.
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