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4* AlternativeCharacterInterpretation: Every organization's actions and motivations can be "read" in several different ways. In fact, just about the only factions that doesn't have many defenders arguing that they're the real "heroes" of the setting are the [[AlwaysChaoticEvil Dark]] [[CardCarryingVillain Eldar]] and [[HordeOfAlienLocusts Tyranids]]. One could easily fill an entire page with it. Some short examples:
5** The Imperium. [[TheEmpire Vast, monolithic entity]] of [[AbsoluteXenophobe xenophobic]] [[TheFundamentalist fundamentalists]] and one of the most horrific examples of HumansAreBastards in fiction, or sympathetic anti-heroes forced to [[WellIntentionedExtremist resort to extreme measures]] and fight bitterly for survival in an utterly nightmarish CrapsackWorld? To make things even murkier, many parts of the imperium operate separately with their own individual rules, codes, views and set of ethics, so both interpretations can be quite valid, depending on which specific part of the imperium you apply it to the most. And like with the Space Marine chapters, this often leads to [[InterserviceRivalry conflicts and rivalries between different parts of the imperium because they have different operating methods, ethical codes and shades of morality]]. [[https://www.warhammer-community.com/2021/11/19/the-imperium-is-driven-by-hate-warhammer-is-not/ Games Workshop itself]] has had to come out and outright state that the first interpretation is correct; the Imperium is a VillainProtagonist faction in which nearly every person is miserable, and which acts as a cautionary tale for what humanity could become if overtaken by its lust for power and extreme, unyielding xenophobia.
6** The Space Marines. Brave SuperSoldiers who do their best to protect humanity from its foes, or a bunch of uptight jerks [[GlorySeeker who are more concerned with glory than protecting people]], [[FakeUltimateHero get way more praise than they deserve]] [[FaceHeelTurn and are more likely to fall to Chaos than any other Imperial faction?]] And again, like with the rest of the imperium, many Space Marine chapters operate separately with their own individual rules, codes, views and set of ethics, so both interpretations could possibly be valid, depending on which specific individual Space Marine chapter you apply it to. This often leads to in-universe [[InterserviceRivalry rivalry and conflict between different chapters because of their clashing views, methods and ethics towards different topics and situations]].
7** The Tau. Sinister fundamentalist collectivists with no place for individuality, or idealistic and good-hearted folk heroically seeking a prosperous future for the universe? Alternatively, a hopelessly naive species doomed to sink in the mire of [[CrapsackWorld GRIMDARK]] reality, or bearers of the hopeful torch the universe needs to rekindle itself?
8** The Craftworld Eldar: Utterly amoral self-serving bastards, or tragic [[TheAtoner atoners]] who just want to save their dying people from extinction? Villains, or victims? Reluctant distant allies of humanity against the encroaching void, or among mankind's most insidious foes?
9** The Orks. Comically bloodthirsty and short-sighted FootballHooligans who present no real threat to the Imperium thanks to them constantly sabotaging their own war campaigns, or [[NotSoHarmlessVillain a fast-breeding plague of utterly merciless savages]] who absolutely cannot be bargained, reasoned, or pleaded with and only have fallen as short as they have of ultimate victory because they have as little respect for each other's lives as they do for any other faction?
10** Are the Tyranids advancing on the galaxy, or [[InvadingRefugees running away from an even worse extra-galactic threat?]]
11** The Emperor's rejection of Godhood. While his stated intention was a misguided attempt to starve out Chaos, Website/ThisVeryWiki has made a case that this was yet another facet of the Emperor's hypocrisy: He had no problem being revered and beloved (ie the perks of being a god) yet thoroughly rejected people praying to him (ie the responsibility of godhood).
12*** It has been noted that going by the Biblical description of the TheAntichrist, the Emperor actually ticks a ''lot'' of boxes. He's intelligent[[note]]Revelation 13:18[[/note]], charismatic[[note]]Daniel 7:8[[/note]], a political[[note]]Daniel 9:27, Revelation 17:12[[/note]] and military[[note]]Revelation 17:14, 19:19[[/note]] genius, has a distinct physical appearance[[note]]Daniel 7:20[[/note]], and no regard for God [[TheUnfettered and his natural laws]][[note]]Thessalonians 2:8[[/note]], is a blasphemer[[note]]Revelation 13:6[[/note]], is materialistic and controlling[[note]]Daniel 7:25[[/note]] and ambitious and megalomaniacal[[note]]Daniel 11:36-37, Thessalonians 2:4[[/note]]. In ''The Last Church'' he even introduces himself as Revelation, the book in the Bible where the Antichrist is mainly described.
13*** The Emperor as a whole is highly debatable - very many stories and pieces of fluff have elaborated on the Imperium's most key figure and the sum of them [[ContinuitySnarl do not provide a clear picture]] on just what he can truly be ''described as''. A heartless, powermongering, shortsighted warlord who did not bother to [[AMillionIsAStatistic comprehend the details of his vast empire]] and got cut down a bit for his arrogance and callousness? A brilliant, insurmountably powerful man who was nonetheless [[{{Tragedy}} too flawed to successfully bring about the bright future for mankind]]? Humanity's best hope that [[DidntSeeThatComing couldn't have planned to deal with how the Chaos Gods threw a wrench in his]] [[WellIntentionedExtremist ultimately benevolent designs]]? Someone who has managed to change or grow in some way beyond any of these pictures after the thousands of years being stuck on the Golden Throne? The only thing that's really concrete about him is his CrystalDragonJesus-flavored appearance and the fact it'd be inaccurate to [[AntiHero call him perfect]]. And to make things even more confusing, the shattered Emperor’s pieces have been scattered throughout the universe and each piece paints a different picture of what they all were as a whole, since they all represent different parts of the Emperor himself. In other words, nobody truly knows what the Emperor is all about, not even the Emperor himself anymore.
14** Almost all factions were given some leeway into "misunderstanding" another one, even one ostensibly allied with them. This was intentional so two players would always find some narrative reason for their armies to be clubbing heads with each other, even if they were from the same faction (two companies of Dark Angels fighting each other? Both of them lead by Azrael? One of them is clearly the Fallen led by an imposter. Which one is which however...)
15* BadassDecay:
16** The Emperor underwent this after he went on life support. Compare how he looks [[http://images.wikia.com/warhammer40k/images/5/50/EmperorsWisdom.jpg before]] and [[http://images.wikia.com/warhammer40k/images/2/25/Emperor_Upon_Throne.jpg after]] the Literature/HorusHeresy. Interestingly, though, it's implied he's still kicking the crap out of the Warp-forces from within their domain.
17** In 4th or 5th edition, some of the new codices were [[CurbStompBattle merciless]] and [[ButtMonkey humiliating]] for the Eldar. However, by 7th edition the Eldar became a ''very'' powerful army.
18** The Necrons in general have been steadily losing their mystery and power since being introduced, possibly due to their lack of a recent codex and their original overpowered status. In Creator/SandyMitchell's ''Literature/CiaphasCain'' (HERO OF THE IMPERIUM) books, the Necrons are still virtually unstoppable nightmares and the only thing that Cain absolutely will not fight unless there's no alternative. Their fifth edition codex turned them into bitter individuals who want to become flesh again and merely want to reconquer their empire when they're not busy infighting, instead of unstoppable {{Omnicidal Maniac}}s who will stop at NOTHING for destroying every living things in the galaxy. It is also emphasized a lot more than before that they suffered many losses during their long sleep. Whether or not this new direction was a good thing is ''hugely divisive''.
19*** [[PhysicalGod The C'tan]] suffered this even worse. They used to be a pantheon of {{Magnificent Bastard}}s and the ArchEnemy of the Chaos Gods, their many schemes and {{Ancient Conspirac|y}}ies reaching not only into the StartOfDarkness for the Necrons, but also the backstories of many races of the setting. Since then it's been stated that the Necrons {{turned against| their masters}} them, nearly destroyed them and those who survived were mostly shattered into shards which certain Necron dynasties now use as glorified Pokémon.
20** While Ghazghkull was kind of intimidating when first introduced, his actual list of accomplishments isn't that great. He doesn't seem to be able to win any major engagement against Astartes or Yarrick. Sure, he captured Yarrick once and also pushed back Imperial force at Golgotha, but that's about it. During his retreat from Armageddon, his fleet was overrun by a Black Templars crusade fleet, which is estimated to be about half the size of a chapter fleet. That's rather pathetic for a galactic threat. He seems to be on his way to get some of his cred back at Octarius sector, however, though it comes at the expense of the [[ButtMonkey Tyranids there]]. His own 7th edition supplement retconned it so that the eternal stalemate on Armageddon was his actual goal, and after getting another one rolling in Octarius he plans to make more.
21** The Avatar of Khaine used to actually be an intimidating sight, and was the super-unit for the Eldar in the first two ''VideoGame/DawnOfWar'' games and their expansions. But now, too many instances of being subjected to TheWorfEffect later, it's synonymous with {{Jobber}} in the lore and little more than a showpiece in the game itself. It doesn't help that its model did not age well; most of its contemporary monsters have doubled or (in the case of Greater Daemons) tripled in size, making the Avatar look hilariously tiny by comparison.
22*** However more recently this has been corrected, as the Avatar has a beautiful new model for 9th Edition and a very strong tabletop presence - and some stories have it kicking serious ass. In ''Valedor'', a Biel-tan warhost leaves their Avatar to make an escape when they are surprised by the Tyranids; when they return two weeks later with reinforcements, they find to their surprise that the Avatar is alive, atop a mountain of Tyranid corpses and practically ''roaring'' with rage from ripping Tyranid beasts apart for two weeks straight.
23* BaseBreakingCharacter:
24** Either Squats were incredibly stupid and Games Workshop did the right thing by {{Retcon}}ning them away, or they were incredibly awesome and should continue to be supported. There are ''no'' in-betweens.
25** ''Rogue Trader'' (the original, not [[TabletopGame/RogueTrader the tabletop RPG]]) was either stupid and GW's current direction is magnificent or it was completely awesome and should be brought back.
26** The Ultramarines, the Grey Knights, and the Tau due to their alleged overly perfect status.
27** The Necrons' new direction after their 5th Edition 'dex was hugely controversial. Prior to 5th Edition, the Necrons were a race of soulless automatons, deceived and enslaved by the C'tan, a race of [[EldritchAbomination ancient star gods who hungered for souls]]. The new Necrons are TheRemnant of an ancient Empire, who shattered the C'tan after the C'tan deceived them and who now form their own royal courts and their own factions. Fans of the old fluff claim that the "Newcrons" have destroyed the old, Cthulhu-style mystique, and essentially [[HumanAliens removed]] the alien element from the faction by turning them into [[RidiculouslyHumanRobots robotic]] [[FantasyCounterpartCulture faux-Egyptians]]. Fans of the "Newcrons" argue that the old Necrons were [[GenericDoomsdayVillain excessively characterless]] and that the updated fluff makes the race more interesting but keeps them as terrifying abominations.
28** While one of the most well known factions in the setting, the Eldar are this to some circles of the fanbase due their sheer arrogance, being almost exactly like the Imperium and yet still looking down on everyone else.
29** The Space Wolves. Some love them for being drunken, wild-partying anti-authority space vikings. Some hate them for that exact same reason. Their sheer diversity of character in the fluff has also garnered criticism. The fluff has portrayed them with themes as varying as grim and brooding executioners, party bros, honorable marines out for the little guy, psycho-indoctrinated super soldiers, military geniuses, combat pranksters, vicious werewolf berserkers, and disciplined combined-arms soldiers. A lot of the hate also comes from people who dislike the hypocrisy and brutality with which they handled the Thousand Sons at Prospero, especially because they also use psykers in the form of Rune Priest. Finally, it must be said, that a lot of the hate comes from their extremely powerful (when it came out) codex, that was essentially just Marines, only cheaper and better.
30** The more recent interpretation of the Emperor, pushed by ''[[Literature/HorusHeresy Master of Mankind]]'' and ''Dark Imperium'' that he never loved the Primarchs, and only thought of them as tools, has left a gaping chasm in the fandom. Some people strongly dislike it for various reasons such as it not being in line with virtually any other interpretation of the character, it bringing up FridgeLogic in regards to why he bothered going so far to recover them in the first place, as well as undermining the intended tragedy of the Horus Heresy. Others are perfectly fine with it, while others have come up with rationalizations such as the fact that almost all of them were full adults when they met, so why would he think of them as family, or the characterization in Dark Imperium coming as a result of 10,000 years of entropy on the Emperor’s damaged soul.
31* BileFascination: Both Ian Watson's ''very'' strange and almost erotic early installments for 40k is this. From poop-eating Imperial Fist Space Marines, to Squats sexually harassing said Space Marines, to the ''infamous'' 'Genestealer Fuck Pouch'. Most fans read Ian Watson for how ''weird'' and ''depraved'' his writings gets.
32** Likewise, plenty of fans are curious to read any work from CS Goto due to how ''bad'' it gets from a fluff stand point. Matt Ward too, also gets the same treatment due to his blatant fanboyism.
33* BrokenBase:
34** The longest and most consistent divide in the community is between those fans who advocate for the "grim darkness" of the early years of the franchise, when every faction was StupidEvil, absurdly over-the-top, and ultra-campy, and when the long-term triumph of Chaos was all but guaranteed, and those fans who support a more "realistic" setting, maybe even including sympathetic characters, or rays of hope to stave off TooBleakStoppedCaring. The former group of fans liked the setting ''because'' every faction was completely unsympathetic, and the introduction of a faction specifically written to be sympathetic like the Tau (introduced in ''2001'' and still somewhat controversial to this day) produced a huge backlash, leading Games Workshop to pile some unsavory characteristics onto the Tau just to avoid upsetting fans by having a faction which was "too nice." The latter group of fans, meanwhile, considers a galaxy populated ''exclusively'' by gorehounds and genocidal fascists to be boring, and would prefer the franchise to "mature" past its original roots. Games Workshop tries to avoid excessively alienating either group.
35** The reception for the new Farsight Enclaves supplement has been ''very'' mixed. Some feel that the wonderful new insights into the once-mysterious renegade as a character and the introduction of [[BadassCrew the Eight]] outweigh any deficiencies, while others worry it shifts the Ethereal caste a little too hard from [[MysteriousBenefactor "mysterious, but vaguely benign space Taoists"]] to [[DarkMessiah "cackling mustache-twirling cartoon villains."]]
36** What is the better name? "The Imperial Guard", or "[[GratuitousLatin The Astra Militarum]]"? For that matter, the Militarium Tempestus; it either brought back the old Inquisitorial Stormtroopers people wanted and brought in some ''awesome'' formations for use by all imperial armies, or it was a cheap cashgrab on GW's part by making an army that cost less in points, but more expensive in money than Space Marines, especially since the codex lacks even the basic "relics" section, which even other supplements have.
37*** On a smaller note, there is a certain number of people that aren't fond of certain naming conventions/name changes of Games Workshop, especially those that smell like they were made for the sake of easier trademarking. The renaming of Eldar and Dark Eldar into Aeldari and Drukhari is just the latest example making people thinking the company is trying too hard...
38*** The pretentious fake Latin is poked fun at in Darktide, where Ogryns keep trying to use the High Gothic Astra Militarum before getting frustrated and going back to saying Low Gothic Imperial Guard.
39** Recent Horus Heresy books have brought back Ollanius Pius (aka the epitome of a BadassNormal), the Guardsman who stood up to Horus on the latter's battle barge in a doomed LastStand after Horus had just defeated the Emperor, but have made him a Perpetual, a [[ReallySevenHundredYearsOld 30,000 year old being]] with ResurrectiveImmortality. People feel rather strongly about whether or not this was a positive change. On one hand, some feels it empties the entire point, a normal dude standing up against a Primarch, HoldTheLine at its finest, and him dying standing in the name of the Emperor; on the other hand, many people have pointed out the sheer stupidity of the act alone, and wonder how did a lone guardsman got inside the Vengeful Spirit that at this point was completely affected by the Warp that even the Primarchs could barely deal with it properly (which is why Sanguinius and Dorn got separated).
40** Every single Codex writer have been subjected to broken bases as well; most notably Matt Ward who was known for making nonsensical plot twists and the occasional imbalanced codex, but he was actually good at internal balance (i.e: very rarely is one unit dramatically better than all others) and buffed a lot of armies that once languished as "weak" or underpowered. On the flip side, Phil Kelly is often noted for good consistent story telling and his codexes are noted to rarely be overpowered or underpowered, but often rely on a specific combo of units, in turn making them very mono-build and not very creative. And of course, everything in between and exceptions about only muddle the issue, as proponents of each writer will point to their good works while ignoring the bad, and vice versa for their detractors.
41** 8th Edition has pretty much shattered the base. One half of the player base sees it as a much needed overhaul, cutting the unwieldy rules down to size making it easier to play. To the other its a travesty that's completely gutted the game and removed its depth in the name of drawing in new players.
42** Metal vs plastic miniatures (although that could apply to wargaming in general). Except Finecast. Which everyone hates and derides as "Failcast" or "Finecrap".
43** Whether or not Female Space Marines should exist is a huge way to stir the playerbase. Some think it's a cool way to shake up the metaplot and maybe bring in more players, and that after so many retcons and changes to the lore over the years, it wouldn't even be that outrageous. Ignoring people who don't want them for sexist reasons, others say it desecrates the established lore of the Marines and should never be considered due to the amount of rectons needed to make it work, or feel they should instead focus on already existing female factions, like the Sisters of Battle, or work to create new groups that can focus on women. It should be noted that GW hasn't announced any plans to introduce female Marines beyond a generic "We're considering many things" statement on the subject of more female models, yet the subject ''still'' gets people frothing angry.
44** Due to GW's previously horrible proofreading (including at one point completely omitting a rule), slow output of [=FAQs=] and absolute refusal to put in a line of communication for fans to clarify about rules, several places would erupt into flame wars about how a rule was ''supposed'' to function. Not at all helped by the fact that, due to different writers having different styles and interpretations, it's hard to set precedents and many players often took the literal meaning of the rules rather than the intended meaning, to the point that the terms RAW and RAI (Rules As Written and Rules As Intended, respectively) were common terms when rule debates came up. With the change in GW's leadership, this has since become less of a problem as game designers are more willing to respond to such disputes, either directly via social media for small cases, or pushing out [=FAQs=] faster, errata and clarifications in their publications for bigger issues.
45** The Primaris Marines models are ''much'' larger than other marines, being one of the few truly true-scale models in the range. This made them incompatible with parts from earlier Space Marine ranges (which is a ''lot'' of parts) outside of helmets and shoulder pads, while also making most marine models and human models look cartoonish next to them (GW models are Heroic Scale, which have oversized hands and heads). One half of the community is glad that they finally have true-scale marines without resorting to expensive conversions, while the other half is now pissed that their collection of models now look out of place next to the big boys.
46** The focus on Guilliman and especially [[spoiler:the actions of the Emperor at the end of ''Godblight'']] are either an interesting story that actually advances the setting and explore the character of the aforementioned two, or they're disliked for how much they focus on the Imperium to the detriment of other factions. The end of ''Godblight'', [[spoiler:where the Emperor actually appears, resurrect Guilliman from the titular disease that had killed him, and then scar Nurgle's Garden is either completely logical (the Emperor was described as extremely powerful even before being put on the Golden Throne and the millenia in-between increased his power) or an AssPull that removes all stakes from future Imperium situations and leave all the other factions completely in the dust on a power level]].
47* CanonFodder:
48** The 2nd and 11th Primarchs and their Legions exist specifically to be this trope, to give the setting an air of great mystery and to encourage fans to come up with their own theories on who they were and what they did to get their very existence [[UnPerson scrubbed clean]] from the Imperial record.
49** The Emperor's past, his personality, the extent of his powers, his ultimate plan for humanity and his dealings with the Chaos Gods are all left vague at best.
50** Malcador the Sigilite is practically tailor-made for this. The questions of how a seemingly normal (aside from being incredibly long-lived, but that can be likely attributed to the Emperor's magic keeping him alive) human rose to become a psyker second only to ''THE EMPEROR'' in power, and subsequently became his right-hand-man to the conclusion of the Horus Heresy, has never been answered and likely never will.
51** The War in Heaven, the Dark Age of Technology and the Age of Strife are all past events that significantly affect the current story but are mostly left unexplored.
52** Overall, almost every major part of the lore has some aspect to it that's left intentionally unexplained so that fans can speculate and come to their own conclusions or so that Games Workshop can revisit it in a future product.
53* CharacterPerceptionEvolution:
54** While they were never viewed nor presented as outright good, a good chunk of fans in the 2000s and the first half of TheNewTens saw the Imperium of Man as justified in their brutality thanks to the CrapsackWorld setting, aided by supplemental material featuring sympathetic branches of the Imperium. However, in the second half of TheNewTens, the US and multiple European countries saw a rise in far-right and outright neofascist activity, which in combination with the Imperium's neofascist MisaimedFandom led to progressive or otherwise left-leaning fans criticizing the earlier interpretation as problematic and potentially legitimizing fascism. Consequently, many fans latched onto an alternate interpretation that depicted the Imperium's decline and the threats facing them as entirely their own fault, aligning with how Creator/GamesWorkshop intended them to be seen before later material leaned into sympathetic portrayals.
55** When the Tau were introduced as a faction, fans decried the excess optimism placed on the faction and felt they were too "good" and "anime-esque" for the franchise, or potentially legitimatizing Communist ideas. As a result, Games Workshop darkened the Tau significantly by heavily implying that despite being the least evil of all the factions, they were really fond of mind control and sterilizing disobedient populations. These implications were later confirmed to be valid. However, with the growing perception that centering the narrative around the Imperium is seen to be legitimating fascistic ideas in the real world, along with the resurgence of left-wing ideas in the US and Western Europe, there are a growing number of fans clamoring for a return of a "heroic" or genuinely good-by-our-standards Tau empire and the retconning of most of the negative aspects of the Tau Empire as purely Imperium propaganda. For their part, GW seems to be using the Farsight Enclaves to gradually fill in the role of a heroic Tau without explicitly walking back the earlier changes.
56** When the Necrons were reworked in their 5th Edition codex, many fans bemoaned how they had been reimagined from a race of soulless RoboticUndead TerminatorImpersonator[=s=] to being essentially Space Egyptians with a wide range of personalities. Some of its most controversial changes included the removal of Pariahs (one of the darkest elements of the old lore), the downplaying of the C'tan into being little more than [[SealedEvilInACan Sealed Evils in Cans]] to be used by their former Necron underlings as Pokemon, and their willingness to ally with the Blood Angels which was viewed by the fandom as sacrilegious and lore-breaking. The fact that it was written by Matt Ward, a PromotedFanboy notorious for his shilling of the Ultramarines and Grey Knights at the expense of every other race as well as writing PurposefullyOverpowered HighTierScrappy codexes that were known for breaking the lore, did not help fan perceptions and helped contribute to the initial animosity. Over time, fans have gradually come to accept that most of the changes to the Necron lore have actually given their faction much more depth and personality as well as made them much more memorable compared to their previous lore which would not have held up as well in the current lore. In particular, Trazyn the Infinite, a character introduced in said codex, has become an EnsembleDarkhorse due to his personality as a {{Troll}} and CollectorOfTheStrange and his fully voiced appearance in ''VideoGame/BattlefleetGothicArmada2'', a sign of how the new lore established in this codex has been accepted by the community. The lore introduced in said codex has also been VindicatedByHistory as one of the better works Matt Ward has put out in spite of his poor track record.
57* CheeseStrategy:
58** 5th edition's Grey Knights were widely reviled for being utterly overpowered in the crunch (notably, one of their special weapons made the Tau -- an army almost completely reliant on ranged weapons -- ''unable to shoot them'').
59** The "[[https://1d6chan.miraheze.org/wiki/Fish_of_Fury Fish of Fury]]" exploit (which even Tau players didn't like), allowed Tau players to move their Devilfish hovertanks as mobile cover by hiding hard-hitting [[LongRangeFighter Fire Warriors]] behind the surprisingly hard-to-kill Devilfish to protect them from melee attacks.
60* ComplacentGamingSyndrome:
61** Tau & Eldar have always been top tier armies, which for Eldar has been since the early 90's and the Tau since their first codex in 2001. At most points in their history one or both of these armies were the core of unbeatable and incredibly frustrating game breaking tactics, such as the Tournament sweeping Tau "Fish Of Fury" tactic.
62*** Eldar combine extreme speed, highly specialised and brutally hard hitting melee & shooting units with very high psychic prowess. D Weapons, Wave Serpents, Holofields and board leaping unkillable Titans could be combined into armies so effective that certain factions had no hope of victory and it was advisable for players of these factions to simply outright reject fighting Eldar armies to save themselves the frustration. The current flavour in 8th edition is Dark Reapers.
63*** Tau had heavy long-range firepower that could obliterate any heavy vehicles in the game, had very good long-range shooting for their basic infantry (their stock rifles had 30 inches of range in a game that had 24 inches as the general 'maximum' for regular infantry weapons), and also had quick response battlesuits that could be used to intercept and destroy any type of enemy unit before it reached melee. The 8th Edition Tau Codex was met with a firestorm of criticism from Tau players as that army finally received a well deserved nerfing to push it back to its supposed roots of the core being Fire Warriors supported (but not overshadowed) by battlesuits.
64** Lots of this springs up by virtue of the medium. The largest case is with armies. Players will typically go for whatever army is updated the most recently since as an edition goes on or those that higher level players have begun to exploit in tournaments.
65** A combination of Space Mariners being the poster children of the franchise, being a low cost army compared to those large in numbers and Games Workshop pushing them as the starter army for new people to the hobby means that Space Marines take up a huge focus for the rule & models releases and that they are almost never bad on the tabletop. Being probably ''the'' easiest army to paint except for possibly Tau, due to their flat, monochromatic color schemes and lack of exposed flesh, doesn't hurt their popularity with newcomers either.
66** Due to increasingly poor rules-writing, a lot of codexes end up having a handful of units that are mind-bogglingly powerful while the rest are left by the wayside. The 6th Edition Chaos Space Marine Codex was the worst offender, with the Heldrake being so overwhelmingly powerful on release that there was literally no reason not to take anything else if you can help it, while stuff like Mutilators and Warp Talons were so crappy that some opponents took it as an insult if you brought those units against them, since it implied that you didn't see them as a challenge. Unlike later Codexes (which ended up buffing only new units to sell kits) all three of those units were new.
67** In part to address the above problems (and after the executives blamed for much of it were replaced) the 8th edition rules reset everything to a new baseline so all factions are more or less balanced. Long useless units were buffed, overpowered units were nerfed, many units were changed completely. How long it sticks has yet to be seen.
68** Much like the Chaos Heldrake mentioned earlier, in 7th Edition, the T'au XV-104 Riptide battlesuit was so unbelievably good that every list had at least one of these monsters despite their fluff stating they were quite rare, becoming emblematic of that edition's legendary problem with "Deathstar" units. It took 8th Edition caving its skull in with the nerf bat to halt the endless legions of Riptide-focused armies.
69** "Meta" and "Netlisting" players who simply copy whatever the latest hardcore army lists won big tournaments, and sell any army that is no longer considered strong.
70* CommonKnowledge:
71** That the Lost Primarchs were created to give players a way to invent their own Legions. Rick Priestly, one who originally came up with the concept of the Lost Primarchs, has clarified that he created them as a way to make the Horus Heresy era more mysterious and full of lost knowledge prior to Games Workshop deciding to use the Heresy as a game setting with detailed novels.
72** That the initial lore painted [[BigBad Abaddon]] as a failure until Games Workshop retconned things to make him seem a more credible bad guy. ''The very first Choas Marines Codex'', all the way back in the 1990's, explicitly stated that the twelve prior Black Crusade had been successes and preparations for the thirteenth.
73* CompleteMonster: See [[Monster/{{Warhammer}} here]].
74* ContinuityLockout (Or at least, ArchiveBinge): As befitting a franchise that started in the 80's and has steadily been growing in popularity, the amount of information and lore for ''Warhammer 40,000'' is pretty huge, so someone having only just been introduced to it has a lot to go through before they find out precisely ''what the hell this is about.'' There are a surprising number channels on Youtube dedicated to nothing but lore videos, to the point that some can release lengthy videos on lore subjects ''every day'' and still never run out of content to discuss.
75* CrackPairing:
76** Nurgle and [[StockholmSyndrome Isha]]. Interestingly, this is technically ''canon'', though unreciprocated since Nurgle is keeping Isha hostage.
77** The popular fan-pairing of a nameless Vindicare and an Eldar Farseer from Dawn of War (most fan-fiction specifies the Farseer as Taldeer, who is a canon character, and the Vindicare as LIIVI, who is not). Enough to receive several nods in ''TabletopGame/DarkHeresy''!
78** The "Gathering Storm'' supplement has given rise to shipping Primarch Roboute Guilliman and the Eldar Yvraine, Herald of the Dead. Amusingly, even the Games Workshop community team got in on this, releasing a Thanksgiving picture featuring Guilliman as the father at the head of the table with Yvraine as the mother.
79** Ephrael Stern is always accompanied, even on tabletop, by the Pariah Kyganil, who the fanbase invariably refers to as her "Eldar boyfriend", and like a gender-flipped Yvraine and Guilliman, it's probably half-joking and half genuine. Considering the way they ''canonically'' interact[[note]]Despite both of them being fanatics from species [[KnightTemplar sworn to exterminate the other]], they [[WalkingTheEarth travel together]], [[BattleCouple fight together]], and the second time she died, Kyganil [[UndyingLoyalty stood watch over her tomb the entire time]], waiting for her resurrection. [[BodyguardCrush Awwww....]][[/note]] is about as close to romantic as you can get in a setting like [[CrapsackWorld this one]], it's hard to deny that the fans have a point.
80** Inquisitor Greyfax [[TeethClenchedTeamwork barely tolerates]] Saint Celestine, seeing her as a false idol and heretic tempting loyalists from the path of the Emperor...in canon, at least. Despite this (or perhaps ''because'' of it), many fans joke that the reason for this hostility is Greyfax being a massive {{Tsundere}} who has a huge schoolgirl crush on Celestine but is too proud to admit it.
81* CrazyIsCool:
82** The Ork race. Practically everything that's ever been accomplished by Orks has happened merely because the things in question are CrazyEnoughToWork. Possessing psychic powers that turn their asinine and downright insane thoughts into reality helps, too. Their ramshackle war machines and slapped-together weapons of war literally only function because [[AchievementsInIgnorance the Orks are too stupid]] [[ItRunsOnNonsensoleum to realize their teknologee shouldn't actually function as it does.]] "[[GroinAttack Ripping a Chaos God's balls off]]" is one of the ''saner'' things the Orks have done.
83** The Redeemer: an insane Redemptionist who travels the Ashen Waste fighting rat-worshipping mutants. He's like an evil ComicBook/JudgeDredd. [[IncendiaryExponent And his head's on fire.]]
84** The Eldar Exodites. ''Dinosaur-riding [[NinjaPirateZombieRobot pirate]] SpaceElves'', people.
85** The Space Wolves chapter. {{Boisterous Bruiser}}s who throw out the Codex Astartes and tell the High Lords of Terra to piss off, these people should have been declared traitors millennia ago, yet they get away with everything.
86** While we're talking about Marine chapters, there's also the Blood Ravens, an entire chapter of KleptomaniacHero strategists who regularly steal sacred relics from ''other chapters'', claiming to have [[BlatantLies "discovered"]] them, and occasionally present them to '''[[RefugeInAudacity those same chapters]]''' as "gifts". [[labelnote:Note]]Although the whole "stealing relics from other chapters" is entirely {{Fanon}}, the idea of the Blood Ravens scavenging and possibly even pillaging any equipment they can find from other Chapters makes a surprising amount of sense lore-wise, [[https://1d6chan.miraheze.org/wiki/Blood_Ravens#Bloody_Magpies as explained here]]. Hell, the chapter is even [[AnimalMotifs named after a bird known for its cunning and propensity for taking off with any shiny thing not bolted down]].[[/labelnote]]
87** Imperial Guard players have the [[NamesToRunAwayFromReallyFast Death Corps of Krieg]]. An entire army of GasMaskLongcoat-wearing fanatics who take the Imperial Guard's [[ArchaicWeaponForAnAdvancedAge ridiculously outdated technology]] to the extreme, being basically World War ''One''-era trench fighters dropped straight into the 41st millennium. Oh, and they rarely speak, they launch honest-to-Emperor ''cavalry charges'' against [[RockBeatsLaser xenos and daemon engines]], and they're so [[DeathSeeker fanatically devoted]] to dying in the name of their Emperor that their [[GeneralRipper Commissars]] have to discipline them to ''[[{{Irony}} stop]]'' charging the enemy.
88** Nemesor Zahndrekh, an [[CoolOldGuy ancient Necron warlord]] who's so senile and afflicted with robo-Alzheimers that he thinks he's ''still a living, flesh-and-blood being.'' A BunnyEarsLawyer extraordinaire among possibly the single [[TheComicallySerious most humorless]] race in the entire setting, Zahndrekh is despised by his fellow Necrons for still following the ancient [[NobleDemon honor code]] of his race, [[WorthyOpponent treating foes with respect]], treating military prisoners with respect and occasionally letting them go free (''in direct opposition'' to the Necrons' AssimilationPlot), treating all conquests like civil uprisings, and addresses his opponents, regardless of species, as "[[AffablyEvil kinsmen]]", but is such a brilliant tactician that none of the other Necrons can take his position. He's so [[TheParanoiac paranoid]] about assassination attempts that he has people taste his food for him - food which, as a robot skeleton, he ''never eats''.
89** The Salamanders chapter. An army of [[{{Pyromaniac}} fire-obsessed]], [[OurDragonsAreDifferent dragon-themed]] [[UltimateBlackSmith master forgers]]. Even their appearance, due to their Gene-Seed mutation, looks badass. They all have jet-black skin and glowing burning red eyes. Their fixation on fire is so great that it could give the Space Wolves’s fixation on wolves a run for its money. [[IronWoobie Throughout their history, they also had several major losses]] (but not necessarily defeats per say) and problems that threatened to wipe them out once and for all, but [[{{Determinator}} through sheer determination]], they still hang in there and persevere, Did we also mention That they all have top-tier wargear due to it all being master-crafted? Or that they’re still thriving and successful despite both having somewhat smaller numbers than the average chapter and living on a DeathWorld? Or that despite their intimidating appearance and questionnable (and undoubtedly batshit crazy) obsession with fire, they’re one of the most beloved (both in-universe and in real life) space marine chapters because they prioritize civilian lives above their own (which is a rare commodity among the Imperium)?
90* CreatorsPet:
91** The Ultramarines are the JackOfAllStats of the Space Marines, being a good and noble chapter with no glaring strengths or weaknesses. Authors largely agree that they should have a flaw to balance that out (such as pride, dogmatism, or arrogance), [[DependingOnTheWriter but they have difficulty agreeing on which]]. Matt Ward, however, does not agree that they should have a flaw at all. As he will happily explain at great lengths, they are the best Space Marines, and their Primarch is the Spiritual Liege of all other chapters. Fluff written by him tends to focus on the Ultramarines disproportionately, with other Space Marine factions in awe of their skill and abilities. Any individuals who dislike them are quickly proven wrong and/or evil. Unfortunately, (or fortunately) this hurt Matt in the long run.
92** The [[SpotlightStealingSquad Crimson Slaughter]] were accused of this by some people after they, a minor warband of Chaos Space Marines that had [[AscendedExtra only recently]] received any CharacterDevelopment, were given a dedicated Codex supplement before eight of the nine Traitor Legions, in addition to their colour scheme being made the default for most new Chaos Marine releases. This wasn't helped by the fact that the only Legion that had one at the time, the Black Legion (who had the previous default scheme), is usually considered [[JackOfAllStats too generic]] for unique rules.
93** Kaldor Draigo, some random Grey Knight lost and trapped in the Warp who somehow managed to just eternally battle daemons instead of dying immediately like most in his position should have. A number of his feats are absurd even by 40K standards, including carving his name into a Daemon Prince's heart and other things which shouldn't be possible in the setting.
94* CreepyAwesome: A major draw of the franchise. Specific examples include, but are by no means limited to, the following:
95** [[http://wh40k.lexicanum.com/wiki/Lucius_%28Emperor%27s_Children%29 Lucius the Eternal]], a flamboyant CombatSadomasochist with ResurrectiveImmortality who loves inflicting horribly torturous fates on others in their .
96** The Noise Marines, who embody ThePowerOfRock turned to Chaos! "the years of bloody warfare have honed their bodies into sensory extremes where nothing can stir their emotions other than the din of battle and screams of the dying".
97** The Necrons pre-5th Edition and/or the Necrons post-5th Edition. The base is divided on whether they were this before, after, or both. Regardless, the idea of them as implacable forces of destruction on a never-ending march to KillAllHumans is considered a major draw of the army.
98** The Legion of the Damned are probably the single most menacing and sinister of any Astartes Legion ''not'' aligned with Chaos. What's cooler than Space Marines? ''ZOMBIE'' Space Marines, clad in [[DarkIsNotEvil black armor]] with [[SkeletonsInTheCoatCloset bones all over the stop.]] And they're [[IncendiaryExponent on fire.]]
99** The Death Corps of Krieg have Space Marine-level devotion in regular human bodies, and their entire culture is based around [[DeathSeeker dying gloriously in the service of the Emperor]]. Did we mention they're all BadassLongcoat-wearing GasMaskMooks who rarely speak and canonically creep out other Guardsmen regiments in-universe (and sometimes even their own ''Commissars'') with their barely-human behavior?
100* CrossesTheLineTwice:
101** The entire core of Da Orks' humor is their ridiculously, overwhelmingly violent nature. They take the BloodyHilarious trope and run away with it, screaming and shooting into the air while doing so. Their ridiculously awesome weird contraptions and extreme ability to scavenge and mash things together to build just about anything, which makes them very popular with players who enjoy building stuff on their own out of whatever bits they have, and this is not only allowed but actively encouraged. They occasionally come out victorious against the vastly more intelligent and serious (and more outright malicious) races like the Chaos Marines, the Inquisition and the Necrons because they are [[AchievementsInIgnorance so incredibly stupid that regular strategies don't work on them.]] They also treat war as more akin to one gigantic bar fight and enjoy every second of it. It helps that, in contrast to every other army being in some way inspired by a real life historical one, Orks are based on FootballHooligans, which only makes them more endearing.
102** The Imperial Guard/Astra Militarium also gets in on the fun. One Commander Chenkov once ordered an entire squad of his troops executed because ''he ran out of mortar for the walls''. And then there are the Catachans, who consider surviving to age 10 an achievement on their DeathWorld.
103** Some may find the setting in general does this, due the over-the-top Darkness, {{Impossibly Cool Weapon}}s and [[ForeverWar war]]. It's complete audacity vearing into ridiculousness is what stops the game from being too depressing for several fans.
104** The Space Elves of this universe managed to squick a literal god of sex into existence out of their unimaginable depravity. And that was ''before'' the galaxy went to shit.
105** One of the two most common types of Imperial familiars is the Cherub; a flying cyborg ''baby'' with mechanical wings. The way to create them involves taking the body (usually cloned... ''usually''), hollowing out the bones, lobotomizing the brain, and then attach anti-grav things to it while turning the brain into a small CPU. Even people in-universe are noted to be absolutely creeped out by them, especially since their intelligence level is at that of a particularly dim housepet.
106* CultClassic: This game started up in 1987, and is now probably the subject for the majority of uses of RuleOfCool and DarkerAndEdgier on this wiki.
107* DeathOfTheAuthor: In November 2021, Games Workshop [[WordOfGod made a statement]] that the Imperium is meant to be seen as an unsavable VillainProtagonist (due to an incident with a Neo Nazi trying to enter a ''40K'' tournament). Numerous fans made videos and blogposts to call out said claims, in particular that ''everyone'' in the Imperium is suffering, and highlighting many points from the various novels and games that supplement the tabletop to show that, while the Imperium is definitely a VillainProtagonist, there is still the possibility of changing it for the better. MisaimedFandom aside, this is also rejected by fans as it would result in [[DoNotDoThisCoolThing the official intent being at odd with what's written]] and [[TooBleakStoppedCaring there being no-one in the setting to root for]].
108* DoNotDoThisCoolThing: The lore of the universe, especially the older versions of it, is rather clear in it's "fascist totalitarianism is bad" message with the [[TheEmpire Imperium of Man]] serving as an example of [[FascistButInefficient a dysfunctional fascist regime]]. But this aesop is watered down by how 1) the Imperium [[VillainProtagonist is the POV faction an overwhelming amount of material]] be it videogames, comics, books, lore blurbs in codices... (Even getting [[Literature/HorusHeresy a hundred books long series about their backstory]]) to the detriment of other factions who aren't given as much SympatheticPOV stories, 2) The Imperium's enemies are never really presented as being better than it ([[BlackAndGrayMorality they will sometimes be just as bad but will often be shown as worse]]), and 3) the Imperium just plain looks ''[[EvilIsCool cool]]'' and draws a lot of its imagery from Crusades-era Europe and 20th-century dictatorships. As a result, it's no surprise that a fair amount of ''40k'' fans are RootingForTheEmpire (and some even have a MisaimedFandom towards it). It got to the point that Games Workshop had to make an [[https://www.warhammer-community.com/2021/11/19/the-imperium-is-driven-by-hate-warhammer-is-not/ official statement]] in November 2021 that they are not to be admired.
109* DracoInLeatherPants:
110** Possibly because they're the [[MostWritersAreHuman primary human faction]], many fans will give the Imperium more of a pass on its darker deeds than some other races. More specifically:
111*** The Emperor tends to be painted by fans as the one purely good character in the whole setting. While he was probably better than the current management, he does have his fair share of mistakes and atrocities under his belt. Regardless of his relative competence, he was an overbearing autocrat whose rise and reign saw the deaths of more human beings than any other ruler in the history of the human race.
112*** Imperial Guard Commissars get a surprising amount of this as well, due to the influences of ''Literature/CiaphasCain'' and ''Literature/GauntsGhosts''. Chances are pretty damn good that your average Commissar does ''not'' want to be buddy-buddy with the men.
113** Fan parodied with [[TheBerserker Khârn]] [[OmnicidalManiac the Betrayer]] who is canonically a [[AxCrazy vicious]], [[UnstoppableRage psychotic]] avatar of Khorne's wrath, famous for [[PersonOfMassDestruction butchering two entire legions in a single night]], [[ChronicBackstabbingDisorder one of them his own]]. Fanonically, he's a free-spirited goofball who has fun picking on [[HotAsHell Slaanesh worshipers]] and stealing the [[CommissarCap cap]] of any [[ThePoliticalOfficer Commissar]] he meets, and who ultimately wants nothing more than to please his god. A DownplayedTrope, mind you, as fanon!Khârn is not actually any less violent, destructive or prone to butchering his own allies than canon!Khârn - the only difference is that fanon!Khârn is a bit of a CloudCuckooLander and his rampages invoke CrazyIsCool and BloodyHilarious.
114** Speaking of Khârn's god, Khorne himself may rival the Emperor in terms of Draconess. According to Games Workshop, he is the god of bloodshed and hate, who cares not from where the blood flows, only that it flows, be it bystanders or his own worshipers. According to a good portion of the fanbase, Khorne is the god of {{Proud Warrior Race Guy}}s and martial honor who wouldn't lay a hand on innocent civilians. This version is actually based on older editions, but the merciful aspect is [[{{Flanderization}} clearly out of date]] as far as Games Workshop is concerned. It helps that his fantasy version has consistently been characterised as essentially "Evil [[Myth/NorseMythology Odin]]".
115** Happens a lot with the Eldar and Tau, as well. Quite a few people view the Eldar a bit ''too'' sympathetically, and gloss over their numerous atrocities, not to mention that a good portion of the galaxy's woes can be blamed solely on them. As for the Tau, well, some people really do consider it a rather pleasant place to live, never mind that it's got a very [[UsefulNotes/TheBritishEmpire British Empire]]-esque policy on natives; if you're a human or Kroot, you won't be exterminated, and you won't exactly be a slave, but you'll still get quite a pretty damn rough deal from people who look down on you.
116* DesignatedVillain:
117** Followers of Chaos can start as this. Many of the Chaos Space Marines fell not out of evil, but simply bad circumstances. Human followers who have fallen since then can have arguably good reasons, given that life in the Imperium is so bad joining cults is a legitimate alternative to alleviate their misery. All in all, mortal followers of Chaos aren't evil, they're just insane. Like with the imperium’s DesignatedHero status, this heavily depends on which followers of Chaos you look at and at what point in the timeline you’re using to look at them. Some chaos worshippers are nicer or nastier than others. Daemons, [[CardCarryingVillain on the other hand...]]
118** Craftworld Eldar often fall into this role when fighting the Imperium (read: [[SpotlightStealingSquad Space Marines]]). The narrative tends to treat them as unreasonable for attacking the latter or not helping them more, even though most of the Imperium has a very strict and clear [[AbsoluteXenophobe kill-on-sight]] order for all aliens, making them effectively no different from Tyranids to [[FourthWallMyopia the vast majority]] [[ProtagonistCenteredMorality of in-universe characters]].
119* EnjoyTheStorySkipTheGame: There are plenty of fans who enjoy Warhammer 40k purely for the lore and story and have never even touched the actual tabletop game. Though they may engage in other products like the books, the role-playing games, or the large number of videogames instead.
120* EnsembleDarkhorse:
121** The daemon prince Doombreed has a surprisingly following for a character that's only referenced in the background.
122** [[CoolOldGuy Nemesor Zandrekh]], an old timey honorable general too riddled with robo-Alzheimer's to fully appreciate what's happened to him, Vargard Obyron, his eternally loyal and long-suffering bodyguard, and [[AdventurerArchaeologist Trazyn the Infinite]], or "{{Troll}}zyn" as the fandom likes to call him. Even though the [[FanNickname Newcrons]] [[TheyChangedItNowItSucks catch lots of flack]] [[BrokenBase from some quarters]], their characters remains rather popular.
123** There's a lot of people in the community who would like to see a codex for the Rak'gol, a relatively minor xenos race. Think [[Series/{{Firefly}} the Reavers]], except they're cyborg scorpion creatures... and they're even ''[[AxCrazy worse]].''
124** The community would love to see a codex for the Q'Orl Swarmhood, a mysterious race of InsectoidAliens with a ''massive'' empire located in the western parts of the galaxy. Combine their surprisingly advanced technology, fanatical religion, and ''really'' alien biology (yes, even for 40K), and a mysterious unknown connection to the Eldar, and you have what many feel is a potentially ''amazing'' new xenos faction.
125** Malal is surprisingly popular despite apparently not existing in the current setting[[note]]And technically never existing in the setting since all the material featuring him was produced for ''[[TabletopGame/{{Warhammer}} Warhammer Fantasy]]''[[/note]] due to [[RealLifeWritesThePlot Games Workshop losing the rights to him]].
126** Thanks to the Badab War, A lot of Minor Chapters have recived followings. Such as the [[ThreateningShark Carcharodons]], [[IronWoobie Lamenters]], [[CombatPragmatist Raptors]], and [[AncientGrome Minotaurs]]. Among those chapters, the Lamenters stand out. They are a Blood Angels successor chapter who define themselves by the idea of self-sacrifice and defending the people of the Imperium, to the point where their chapter's motto is "For those we cherish, we die in Glory." Being one of the most unquestionably heroic and selfless Space Marine chapters has won them a dedicated following, despite the very small amount of lore surrounding them. The fact they also happen to be one of (if not) the the [[IronWoobie unluckiest]] factions in the setting only adds to their popularity. The Carcharodons, meanwhile, have little lore about them, but their mysterious background and Polynesian trappings have attracted a solid fanbase.
127** The Space Marine Chapter known as the Scythes of The Emperor, have had a sizeable fan base despite having most of their lore revolve around how they were [[ShockingDefeatLegacy devasted by the]] [[HordeOfAlienLocusts Tyranids]]. One reason for their fanbase is probably because of their nice looking color scheme. There is even a site dedicated to them.
128** Among Chaos Renegade Warbands (that aren't the Red Corsairs), The Sons of Malice remains one of the more notable and popular. This could be because they are the only offical army to be worshippers of Malal, who is also an Ensemble Darkhorse.
129** The Great Ork War Boss Tuska only appeared in one story, but it might be the most beloved Ork fluff story in the entire setting. You might know him better as "That Ork captain who managed to [[AchievementsInIgnorance accidentally create]] the [[WarriorHeaven Ork Valhalla]] by ripping a daemon prince's balls off."
130** The minor Chaos Warband known as the [[OmnicidalManiac The Purge]] have become popular due to how horrifically successful they manage to be (See the Vaxhallian Genocide).
131** The Men of Iron, the human-made AIs who TurnedAgainstTheirMasters and brought about the [[EndOfAnAge end of the Age of Technology]] some 16,000 years before the game's present, are quite popular among fans, for a faction who have only had a few brief mentions and appearances in older publications. The inclusion of a Man of Iron character (and model), UR-025, in the 2018 GaidenGame ''Blackstone Fortress'' generated quite a bit of excitement among fans.
132* EvilIsCool: The fundamental premise of the game, really. With [[EvilVersusEvil every side being evil]] (or at least [[BlackAndGrayMorality not very heroic by normal standards]]) the main reason to choose an army is that you like their design, aesthetics and combat doctrine.
133* FandomEnragingMisconception: The "g" in "WAAAGH!" is silent. Forget that at your own peril.
134* FandomRivalry:
135** With ''VideoGame/{{Starcraft}}''. It doesn't help that there are PopCultureUrbanLegends floating around the internet that say Starcraft is a rip-off that was only stopped by Games Workshop defending their IP.
136** Also with the original ''TabletopGame/{{Warhammer}}'' on a certain level, partly due to the much greater prominence of ''40k'' for a game that originally started out as ''Warhammer'' [[RecycledInSpace IN SPACE!]] with some 80s pop culture thrown in.
137** Also, ''[[TabletopGame/IronKingdoms Warmachine]]''. [[UnknownRival Assuming you've heard of it, anyway]]…
138** [[PoesLaw Though it's hard to tell how serious it is]], the ''Warhammer'' fandom developed this with fans of Marvel comics, of all people, for a few reasons, mainly because of Dan Abnett working on Marvel's cosmic storylines like ''ComicBook/{{Annihilation}}'' and ''ComicBook/TheThanosImperative'', and because the Franchise/MarvelCinematicUniverse typically cranks out roughly three successful (and typically) lighthearted movies a year while the ''Warhammer'' franchise never managed to get a decent and successful grim and gritty live action adaptation. And of course, ''Warhammer 40,000'' was influenced by the gritty sci-fi comics of Pat Mills, who ''hates'' superheroes, so it's not that hard to see that some parts of the ''Warhammer'' fandom may share Mills' mentality.
139** Basically any fandom that has powerful characters, like ''Franchise/DragonBall'', ''Franchise/{{Superman}}'' or ''Webcomic/OnePunchMan'' because the most diehard ''Warhammer 40,000'' fans will swear up and down that not only could the characters from the ''Warhammer 40,000'' universe beat any other fictional character but it would always be CurbStompBattle no matter who it was [[FlameBait causing a lot of arguments.]]
140*** The only exception of this is when the ''[[Literature/XeeleeSequence Xeelee Sequence]]'' is thrown into the mix, in which other fanbases that got sick of the brigading brings it up to see the quickest backtrack from the 40k fanbase. This is due to the fact that the ''scale'' of the Sequence is so goddamned ''absurd and insane'' that even the most liberal interpretation of 40k's feats still ends with Warhammer getting [[Main/CurbStompBattle stomped flat into paste by one of the weakest factions in the Sequence.]] This is not to mention that the Xeelee out-grimdarks 40k by ''[[EvilerThanThou orders of magnitude]]''. [[Main/AlwaysABiggerFish The Xeelee fanbase remains one of the few capable of bullying the 40k fanbase as a result.]] There is a reason why ''Xeeleestomp'' is a thing in versus forums.
141* FanNickname: Hundreds.
142** The Emperor is often called "Emps", "the Big E", or "the Emprah", as a reference to some characters' pronunciation in ''VideoGame/DawnOfWar''. Some also refer to him as the "Man Emperor of Man-kind", in reference to fan work ''WebAnimation/IfTheEmperorHadATextToSpeechDevice''
143** The Adeptus Custodes often get variations on "Adeptus Bananas" or "Bananamarines" or something along those lines tacked onto them thanks to their tall, conical helmets and golden-yellow coloration.
144** A popular nickname for the blue-armoured Ultramarines is [[Franchise/TheSmurfs "Smurfs"]], which logically leads to their Chapter Master being known as "Papa Smurf". By obvious extension the Ultramarine's Chief Librarian Varro Tigurius is "Brainy Smurf" and the Tyranid Swarmlord is sometimes called "Gargamel" after their invasion of Ultramar. Roboute Guilliman is everyone's [[CreatorsPet "Spiritual Liege"]], including yours. Also often referred to as Rowboat/[[{{Ukefication}} Rawbutt Girlyman]]/Gillman by people who are either annoyed with [[CreatorsPet his frequent in-canon praise]] [[PosthumousCharacter despite being dead]], confused about how to pronounce his name[[note]]For those of you wondering, it's pronounced "Rob-oot-ey Gill-ee-man" per the ''Gathering Storm'' video on him[[/note]], or both. "Big Bobby G" also turns up and, following his return, Roboute Guilliman has of course gained the nickname of "Grandpa Smurf".
145** The Space Wolves are typically referred to as the "Corgis", "(Fucking) Furries", "Space Corgis" or some other variation on either dogs or implying they're well, furries. Applying the word "wolf" to them even more than they already do is also a popular bit of snark amongst both their fans and detractors.
146** The Blood Ravens Chapter are often called the [[ThievingMagpie Bloody Magpies]] by fans, due to the enormous amount of relics from other Space Marine Chapters that they have apparently [[KleptomaniacHero collected]] over the millennia.
147** Space Marines using their first edition models/Mk VI Corvus Armour are occasionally referred to as "Beakie Boyz" or "Beakies" due to the armour model's distinctive pointed "snout".
148** The Primaris Marines have scored a few nicknames since their introduction, including Chadmarines, Nu-Marines, Guillimarines, Primarisues (due to them being presented as [[SuperiorSuccessor superior in almost every way]] to the original Marines), Primarsholes, and, due to some similarities to ''TabletopGame/WarhammerAgeOfSigmar'''s Stormcast Eternals, Spacecast Eternals. The latter is actually quite ironic, as Stormcast Eternals were already known as 'Sigmarines', due to the numerous design and lore similarities between them and the original Space Marines.
149** Some fans have [[https://1d6chan.miraheze.org/wiki/Primaris_Chaplain dubbed]] the Primaris Chaplain as [[VideoGame/{{Overwatch}} Reaper]] due to looking a lot like said character (such as wearing a skull helmet with a hood).
150** The Sisters of Battle are "Bolter Bitches" or "Nuns with Guns".
151** Shooting phase for the Guard is unofficially called "the laser light show". Similarly, lasguns are called flashlights or laser sights, while flak armour is either cardboard or T-shirts.[[note]]A common joke amongst the fans: What do you call a lasgun with a laser-sight? Twin-linked![[/note]] On the flip side, they also have the "Eleven Barrels of Hell" Baneblade (which does indeed have eleven gun barrels).
152** The Imperium is collectively referred to as the "[[CrystalDragonJesus Catholic]] [[InSpace Space]] [[ANaziByAnyOtherName Nazis]]", courtesy of the Imperial Creed's xenocidal doctrine and vaguely Christian trappings.
153** The Tyranids are often called the 'Nids for short.
154** The Tyranid Swarmlord is sometimes referred to as ''[[GratuitousGerman Schwarmführer]]'', thanks to its model originally being leaked in a German magazine and because how [[NamesToRunAwayFromReallyFast cool it sounded]].
155** Genestealers are frequently called Jeanstealers. [[https://www.warhammer-community.com/2020/02/05/the-greater-good-faction-focus-genestealer-cultsgw-homepage-post-1/ This joke even got referenced by an official community post once.]]
156** Due to their crescent shape, the Necron flyers are often referred to as "Cronssants". Another reason is that during their debut they were rather overpowered, and one of the terms to describe something overpowered in the game is "cheese". One fan even went as far as to mount ''actual croissants'' on flying bases to count as Necron flyers.
157** The Tau are often mockingly referred to as "[[{{Animesque}} Weeaboo]] [[InSpace Space]] [[DirtyCommunists Communists]]" due to their mecha anime aesthetic and collectivist, society-over-the-individual philosophy. "Commie-Fish" sometimes turns up due to their tendency to name their vehicles after sea life.
158** Commander Shadowsun gets called variants of {{Tsundere}}-Sun, Sundere, or [=ShadowTsundere=].
159** [[GeneralFailure Failbaddon the Despoiler]]: thirteen campaigns in the vicinity of the Eye of Terror, due to poor writing and invoking [[ThirteenIsUnlucky the number 13]], has been interpreted by {{Fanon}} as thirteen failed attempts to escape the eye and outright destroy the Imperium. Despite being billed as the worst of their foes, Abaddon's almost every major campaign has ended in failure.[[note]]While this might be a deliberately ungenerous interpretation, [[ShrugOfGod little information]] has been given on Abaddon's Black Crusades until recent editions [[{{Revision}} added information]] for us to know that those campaigns were part of the LongGame to undermine the area around the Eye of Terror and gather superweapons. Once Abaddon got what was needed, he allowed his forces to fracture off to pursue their own goals or fight one another, [[TeethClenchedTeamwork as Chaos is wont to do]].[[/note]] Sometimes known as Failbaddon the Armless, after his old tabletop model's reputation for having its arms break off all the time, or "the incompetent fuckwit," for his [[DepartmentOfRedundancyDepartment incompetent fuckwittery]].
160** Angron is given the [[SarcasmMode subtle and highly nuanced]] nickname of "Angry Ron".
161** "SpaceElves" and "Elfdar" get used for the Eldar collectively. "[[OurElvesAreDifferent Pansy Space Elves]]" and "[[TheFairFolk Scary Space Elves/Space Drow]]" are common nicknames for the Craftworld and Dark Eldar, respectively. "Murderous Space Clowns" is often used to refer to the Harlequins.. These are all used as often by Eldar players themselves as by players of other races.
162** Ork terminology is also popular, given their rather laconic approach to vocabulary: a melee-oriented army is choppy, a ranged army is shooty (or has lotsa dakka), enemies are referred to as spikeyboyz, panzees, 'umiez, greyskins, etc. Meganobz are refered to as [=MANz=], a fitting acronym of their full name (Mega Armored Nobz), with the popular tactic of stuffing them into a transport and driving it straight into the enemy being nicknamed the "[=MANz=] missile".
163** Thanks to ''VideoGame/DawnOfWar: Soulstorm'', [[MemeticMutation "METAL BOXES"]][[note]]METAL BAWKESES?[[/note]] is a common catch-all term for tanks. "Spess Mehreens" and "Emprah" are often spelled and spoken in line with their famously odd pronunciation in the same game.
164** Certain types of units are referred to as [[Franchise/StarWars "Deathstars"]], and rose to prominence around 7th edition due to how extremely powerful they were. A deathstar is typically extremely destructive, is often hard to kill, and usually costs a tonne of points.
165** Several lists have these kinds of names too. Examples include the Flying Circus (any army with a disproportionate amount of flying monstrous creatures) and the Screamerstar (a Tzeentchian army based around a lot of Screamers and Heralds of Tzeentch that is basically a flying deathstar unit that no one can put down).
166** "Super Friends" referred to more obscene and blatant abuse of the allies mechanic in the 6th and 7th edition rules. This only got worse in 8th edition due to the keyword mechanic, which evolved Superfriends into "Imperial Soup", so named because a huge amount of models had the "IMPERIUM" keyword and buffed things with said keyword.
167* {{Fanon}}:
168** "The Emperor was Jesus" is a pretty universally accepted claim in the fandom, but the only part of canon that even implies it is in one of the early books, which notes that the Emperor [[BeethovenWasAnAlienSpy was a number of important historical figures]] (with the [[SelfProclaimedLiar further implication]] that [[FlatEarthAtheist the Emperor]] was lying).
169** It has long been accepted among the {{Fandom}} that ''Film/EventHorizon'' is an unofficial prequel, showing mankind's discovery of the Warp.
170** Tons of fans consider ''40K'' to be set in the same universe as ''ComicBook/JudgeDredd'', due to ''Dredd'' being an inspiration for ''40K'' and the similarity in tone, especially the more grimdark storylines like The Apocalypse War and Necropolis. This fanon theory also includes that the Emperor patterned the Arbitrators, the Imperium's StateSec force, after the Mega-City One Justice Dept., since the Emperor would have been around to witness the events of Judge Dredd's adventures firsthand. Doesn't hurt that Arbitrators' uniforms are ''obvious'' shout-outs to Judge uniforms.
171** One popular fanon theory is that one of the souls that composes the Emperor (based on his supposed origin as a soul gestalt) used to be ''Literature/ConanTheBarbarian''. Fans point out how all depictions of the Emperor are ''dead ringers'' for Conan, as well as his distaste for Chaos being very similar to Conan's distaste for magic.
172** The Chaos Daemon Prince Doombreed, a human who ascended ''before'' the Age of the Imperium is usually believed to be UsefulNotes/GenghisKhan. However, [[http://wh40k.lexicanum.com/wiki/Uraka_Az%27baramael Uraka Az'baramael]] from the Imperial Armour books may be a more likely candidate, since he is said to have led "horse-bound armies" across Ancient Terra, and the description of the massacre that led him to dedicate his soul to Khorne closely resembles the razing of Nishapur.
173** Fans tends to paint the Rainbow Warriors as being Mayan/Aztec/Inca-themed... [[FridgeBrilliance which makes quite a lot of sense]] because there was an [[ShownTheirWork Native American myth of a being called The Rainbow Warrior who will defend all life]].
174** The fan-made web series, WebAnimation/IfTheEmperorHadATextToSpeechDevice, has popularized the idea of Rogal Dorn having a mustache/muttonchops, despite him being clean-shaven in every official depiction to date. This quirk appeared in fan art beforehand, probably misremembering his strange gorget in [[https://web.archive.org/web/20230526232635/https://static.wikia.nocookie.net/warhammer40k/images/4/47/Primarch_Rogal_Dorn.jpg/revision/latest?cb=20150210025713 this image]].
175** A popular theory claims that Ork Kommandos actually ''intentionally'' use [[HighlyVisibleNinja bright, tacky colors like purple]], on the basis that [[ExactWords you've never seen a stealth squadron]] [[InsaneTrollLogic in purple camo, right?]] Other portrayals popularly have them in humorously {{Paper Thin Disguise}}s, which is not canon but fits pretty well with the Orks' being the setting's equivalent of a PluckyComicRelief faction.
176** A particularly well-enforced tenant is that Abbadon is a GeneralFailure. While the fluff paints a different picture, a long part of his career as the nominal BigBad of the setting has been spent right on the brink of his 13th Black Crusade. Since the [[CrypticBackgroundReference narrowly defined previous twelve]] hadn't taken down the Imperium, most fans had deemed them as failures and Abbadon as largely responsible for it.
177** Quite minor compared to the above examples, but a lot of people make out Commander Farsight as a {{Shonen}} mecha protagonist, when there's nothing to suggest his canon personality is like that.
178** Fans frequently regard Ogryns as a bunch of {{Adorkable}} lugs. While Ogryns have never had the spotlight enough to truly make them a clear example of the trope, the quote from their entry on the Other Factions page shows one being able to be contented so easily that telling him the Emperor is very pleased with him is enough to get one to shake off being nearly wiped out to a man, as well as lore stating they're too simpleminded to knowingly and maliciously betray the Imperium's cause, gives this picture some credence.
179* FanonDiscontinuity: Plenty, but the most notable being:
180** ''Anything'' from CS Goto is ignored by the wider fandom due to Goto's own blatant disregard of both basic fluff and narrative consistency. CS Goto's writings are so bad, that even the most fanatical Ward hater would admit that at least ''Matt Ward's'' fluff is SoBadItsGood, Goto on the other hand? That, that is just ''bad''. He is considered as the ''worst'' writer who ever put their ink on 40k, and that's saying ''something''. [[https://1d6chan.miraheze.org/wiki/C.S._Goto 1d4Chan describes this in fervant detail.]]
181** Likewise, some fluff of Matt Ward has been at first, discontinued by the fans and than later, retconned by GW itself. The most infamous being the Bloodtide Incident.
182** Due to EarlyInstallmentWeirdness, the books written by Ian Watson has long been de-canonised by Games Workshop themselves. They sell these books as it ''is'' part of 40k's history.
183** All of Dawn of War 3 was disowned by the wider fanbase due to the controversy surrounding the narrative behind the game.
184** The reputation of the War of the Beast is this to some, who didn't like the way both the Imperium and the Orks were portrayed.
185* FanPreferredCouple: Roboute Guilliman and Yvraine is a surprisingly popular pairing, mostly because they have shown surprisingly amiable chemistry during their journey to get Guilliman to Terra and parted on good terms, even forging a very tenous alliance between the Imperium and Ynnari. The pairing is half a [[MemeticMutation memetic joke]] and half-serious.
186* FanworkOnlyFans: There are many people who get into the deep lore of ''40k'' without ever touching a Creator/GamesWorkshop product, thanks to the abundance of online info about the game. There are plenty of ''40k'' lore videos on Website/YouTube that get people into the game - notably, fan works like ''WebAnimation/IfTheEmperorHadATextToSpeechDevice'' are often praised as amazing. Some of these fanwork-only-''40k''-fans get into the actual game itself, sometimes they don't, for [[CrackIsCheaper understandable reasons]].
187* FashionVictimVillain:
188** {{Canon}} descriptions of the Emperor's Children, and the Noise Marines in particular, say that they wear the brightest, most clashing colours. Most pictures, including ''VideoGame/DawnOfWar'', instead depict them in a [[https://www.warhammerdigital.com/Images/Product/AlternativeBL/xlarge/2013-11-08%2010.26.28.png somewhat less offensive]] mix of black and pink/purple (although more faithful depictions [[http://wh40k.lexicanum.com/mediawiki/images/2/2a/NoiseMarineOld.jpg do exist]]). The reason is likely that painting the models in lore-appropriate colours would make for an ugly, incohesive army. Not very appealing to look at, even if [[StylisticSuck the ugliness is intentional]]. (That said, the belief that PinkIsForSissies might well be a factor.)
189** Orks, Tyranids and even Necrons at one point suffered this, due to the old philosophy of painting models in bright colors to make them stand out on the tabletop (and partially because the range of colors back then were very bright). The models of this time were also more wacky (Goff Rockers being one of the most prominent) in design as well and looked like they walked right out of Saturday morning cartoons. Modern paintjobs favor subdued palettes with only a few contrasting colors and overall more realistic paint schemes, and the designs of models have become more uniformed and unique.
190** The old school 90's colour scheme for the Ultramarines, with bright red or yellow weapon casings, hazard striped power fists and pastel yellow armour highlights started to get viewed like this in the late 90's, with the Ultramarines aesthetic redeveloped following the release of 3rd Edition in 1998. Gold & Silver replaced the yellow pauldron highlights, weapons went to black casings, the infantry were remodelled (with new box art) and the vehicles were redeveloped via a new Rhino chassis or completely redesigned like the new Land Raider. That style has since come all the way back around to retro NarmCharm.
191* FourthWallMyopia: Many of the Imperium's actions decried as stupid by fans (like ignoring Eldar warnings, or taking actions that strengthen one Chaos god) are often the result of ignorance, as the fans tend to forget knowledge is very unequally distributed in the Imperium (there are many who don't even know that the Chaos gods fight each other as much as they fight loyalists and aliens, or that the Chaos gods even ''exist'').
192* FriendlyFandoms:
193** With ''Franchise/{{Doom}}'' fans, since both settings are [[RatedMForManly hard-as-balls]] tales of hulking, musclebound {{Space Marine}}s tearing their way through hordes upon hordes of merciless demonic legions. Some fans even consider the Doomguy an honorary Astartes (or in some cases, that the Astartes are honorary [[MemeticBadass Doomguys]].)
194** With fans of ''Film/MadMaxFuryRoad'', since the War Boys are basically human Orks (and one ''{{TabletopGame/Gorkamorka}}'' expansion featured Digganobz, pale-skinned humans who want to be orks so badly they act just like them), right down to the ramshackle vehicles and suicidal aggression. There's even a unit of Orks (Goff Rockas) that have flamethrower guitars, like the Doof Warrior.
195** With fans of ''ComicBook/JudgeDredd'' as ''Dredd'' was one of the inspirations of the setting.
196** With fans of the Website/SCPFoundation, in part since both take place in bitter {{Crapsack World}}s made up of {{Mind Screw}}s that also serve as a DarkerAndEdgier take on popular fantasy subgenres (The original ''Warhammer'' is a semi-serious and darkly humorous take on HighFantasy, ''Warhammer 40,000'' is a grimdark take on ScienceFantasy, while the SCP Foundation is a (predominantly) grimdark take on UrbanFantasy). What certainly helps is that both franchises have a pretty UnreliableCanon and that the Foundation houses numerous characters/anomalies that wouldn't be at ''all'' out of place in 40K (i.e., [[BloodKnight Able]] is a champion of Khorne in all but name already).
197** With ''VideoGame/DeepRockGalactic'', ever since the Leagues of Votann's inception, as they share much in common. Expect to hear cries of "Rock and Stone!" whenever the Leagues are discussed.
198** ''Warhammer 40,000'' and ''Toys/{{Bionicle}}'' have seen a significant overlap developing between their communities, primarily because of how both communities engage in making their own creations and how deep the lore for both franchises goes. It's not uncommon to see ''Bionicle''-themed minatures or ''Warhammer''-themed [=MOCs=] among the many fan creations both communities put out.
199*** There's also a large overlap with fans of regular ''Franchise/{{Lego}}'', if for no other reasons than the fact that both hobbies are infamous for being "[[CrackIsCheaper plastic crack]]".
200** Many ''Warhammer 40.000'' fans are also fans of ''Manga/{{Berserk}}''. Not only are both series considered to be cornerstones of "grimdark" in their respective regions, but the world of ''Berserk'' is very similar to how worlds corrupted by Chaos are described. And Guts' Dragonslayer sword would be right at home in the hands of a Space Marine.
201*** It also helps that Fulgrim and Griffith have JustForFun/SurprisinglySimilarStories: brilliant, beloved and beautiful white haired swordsmen who struck up an unlikely friendship with a brooding, dark warrior, only to then betray them, sacrifice their allies, and ascend into godlike demonic forms.
202* GameBreaker: [[GameBreaker/Warhammer40000 See here.]]
203* GatewaySeries: For many people, this introduced them to tabletop wargames.
204* GeniusBonus: There's little references tucked away everywhere, ranging from [[Literature/CiaphasCain sci-fi]] to [[Literature/GauntsGhosts military history]] to history in general to Scandinavian and ''Ancient Babylonian'' myth (Nergal/Nurgle).
205** One of the first worlds in the path of the first Tyranid Hive Fleet was named "Prandium", [[StealthPun which is Latin for "lunch."]]
206** One of the symbols of the Imperium is a double-headed eagle. In and of itself, this is not surprising, as some of the most powerful and influential empires on Earth (the Byzantines, the Russians, and the Holy Roman Empire among others) have used the same symbol, and it would be just like the Imperium to adopt such a symbol of absolute autocracy. The ''real'' bonus comes into play if you consider the God-Emperor's origins; according to one source[[note]]whose current canonicity is admittedly disputed[[/note]], he was born in Anatolia (a.k.a. modern Turkey), where double eagle symbolism has been particularly strong for thousands of years. Also, the Imperial Eagle in some depictions looks very similar to the Nazi variant of the [[http://en.wikipedia.org/wiki/File:Reichsadler_der_Deutsches_Reich_(1933%E2%80%931945).svg Reichsadler]].
207** In Western magical traditions, the number 3 has a great deal of occult/magical potency. Tzeentch's sacred number is 9, being three squared (three times three, or three plus three plus three) and the only number more inherently powerful than three. Perfect symbology for a god of magic.
208** The Adeptus Mechanicus's belief that all technology already exists in the galaxy and only needs to be discovered ''seems'' like it's illustrating just how backwards they actually are, but if you talk to any decent programmer, they can basically sum up programming as "discovering the path to the program you want". As all programs are made from mathematical symbols put into sequences, it literally means all programs exist right now, you just need to input the correct sequence to access it (which is one method of thinking when it comes to actually writing scripts and programs). Hence, all technology does really exist, it just depends on your definition of "discovery" and "creation". Considering the Adeptus Mechanicus are often shown to merge themselves with technology, this would be a surprisingly logical (if somewhat skewed) assumption on their part.
209** The aforementioned Rainbow Warriors name being a double reference: One to the Greenpeace vessel, the other to the Native American legend.
210** Tzeetch, the Chaos god of knowledge and magic, has demons and priests with bird features, such as feathers and beaks. What RealLife deity has avian appearance and connection to birds? [[Myth/EgyptianMythology Thoth]], the ancient Egyptian god of knowledge and magic. Bonus points that several of Tzeentch's followers, such as the Thousand Sons, have attire which resembles that of ancient Egypt.
211** In the backstory given to [[HeroicSacrifice Ollanius Pius]], it's mentioned that he's a "Cathar," one of the last remaining Christians (or at least practitioners of a Christianity-descended religion) in the 30th millennium. On the surface, it just seems like a FutureImperfect [[ChristianityIsCatholic interpretation of Catholicism]]. However, Catharism was [[https://en.wikipedia.org/wiki/Catharism an actual Christian cult]] originally practiced in southern France during the 13th century. Furthermore, the Cathars were considered to be very heretical by the standards of the day since they believed the Earth was such a CrapsackWorld that it was ''literally'' {{Hell}} (which is rather appropriate if one makes a comparison to the abysmal state of the Milky Way in 40K), and also because they thought people had genderless, immortal souls that would be reincarnated multiple times until they earned access to Heaven. That latter belief sounds ''surprisingly'' similar to the existence of [[ResurrectiveImmortality Perpetuals]] (which Pius was later {{Retcon}}ned as being one) in the 40K universe.
212** When you look at them closely, each of the main factions can be seen as representing one of the SevenDeadlySins:
213*** Imperium: Sloth. 10,000 years of stagnation and lack of innovation, throwing lives away to appease a dead deity.
214*** Eldar: Lust. They birthed the sex/excess god Slaanesh through their decadence and depravity.
215*** Orks: Wrath. They want to slaughter everyone in sight almost entirely for the fun of it.
216*** Chaos: Greed. Most of its followers are often driven by a selfish desire to acquire power.
217*** Tyranids: Gluttony. Devouring everything in their path is their main motivation and characteristic.
218*** Necrons: Envy. The reason they became the way they are was because they Envied the Great Old Ones and their Immortality.
219*** Tau: Pride. They believe that their philosophy is the best and if you don't think so, they'll ''force you'' to agree. Meanwhile, the other factions would just kill you.
220** It's no coincidence that the Ultramarines are the 13th Legio Astartes and the resident [[SpaceRomans Space Romans]] with a [[UsefulNotes/JuliusCaesar Julius Caesar]] {{Expy}} for a Primarch: the [[https://en.wikipedia.org/wiki/Legio_XIII_Gemina Legio XIII Gemina]] was the one that Caesar took across the Rubicon to invade Rome.
221* GermansLoveDavidHasselhoff:
222** The game is ''much'' more popular in the United States than in its native Britain, with most of the spin-off video games being developed by American and Canadian companies. United States having a population five times larger than the United Kingdom is a factor. The other major factor is that in Britain 40k had generally been considered a children's game while adults played the Fantasy equivalent or more serious historical wargames, while in the U.S. it was associated with college students and other grown adults.
223*** In countries with a small population like Australia and New Zealand and those with a smaller culture of miniature gaming, 40k is almost inevitably the game with the largest player base.
224** The Tau are one of the most commonly collected armies in the US, while they have middling popularity at best in Britain and Europe. It might have something to do with the sleek, ''Anime/{{Robotech}}''-esque aesthetics of their technology, particularly their HumongousMecha.
225** Next to ''TabletopGame/DungeonsAndDragons'' -- of course -- ''Warhammer 40,000'' ranks as one of the most popular {{Tabletop Game}}s known in Germany. This may have to do with the considerably German middle ages-styled Imperium, the imagery and the tanks of the Astra Militarum.
226** ''Warhammer 40,000'' is rather popular among Russians -- it is unofficially reported that Russia has the second largest ''W40k'' fanbase after the US. Russians tend to like {{Crapsack World}}s because of life in Russia never being too easy, and 40k in particular because of strong similarities between the Imperium of Man and Russia during different historical periods. The Imperial Aquila is similar to the Russian Double-Headed Eagle, and the universe has lots of {{Shout Out}}s to Russian history (Valhallans, Vostroyans, some planet or character names, etc.). The fact that most Russians see an autocratic rule as not so much a dystopian future as something that could finally get things in order may also help. However, the tabletop part of ''W40k'' hobby is considered somewhat expensive in Russia, so it is less popular than novels and video games set in the universe. The unique phenomenon of several heavy metal bands whose songs are solely dedicated to ''Warhammer 40,000'' universe, e.g. Hmkids or Hammer of Faith, also deserves mention.
227* HarsherInHindsight: In ''Rogue Trader,'' [[HalfHumanHybrid Half-human Genestealer hybrids]] were quite personable. Considering that nowadays, genestealer hybrids want to seduce members of their host species in order to churn out hordes of mutant babies, this behaviour has a rather grim light shone on it.
228* HilariousInHindsight:
229** During the late 90s/early 2000s, a series of fluff articles about the various SpaceMarine chapters and Traitor legions was run in ''Magazine/WhiteDwarf'' magazine. The Word Bearers article claimed it was unique amongst the Traitor Legions in that its Chaplains were also corrupted, instead of being slain for their defiance in the face of heresy. Come the ''Literature/HorusHeresy'' novels, and it turns out that the Word Bearers have "Traitor Chaplains" because they were the only Legion to ''have'' Chaplains prior to the Heresy -- and these Chaplains were actually instrumental in corrupting them in the first place.
230** Furthermore, Lorgar's goals prior to turning to Chaos was to officially promote the Emperor's divinity and turn the Imperium into a theocracy united under the GodEmperor, even going so far as to try and encourage his fellow Legions to adopt Chaplains. In other words, Lorgar has ''actually won'', despite his descent to Chaos. And not even just on the basic conceptual level; the Imperium directly adopted the scripture that Lorgar wrote.
231** Artwork of {{Cat Girl}}s is nothing new, even when it's 40k related. Come 6th edition and the rule book actually mentions entire regiments made out of cat people.
232** Trazyn the Infinite came out in the Necron's 5th Edition codex, right after the Grey Knights, and sent Inquisitor Valeria (who debuted in the Grey Knights codex) a Tesseract Labyrinth as a prank. When the Inquisition split off from the Grey Knights, Valeria was nowhere to be seen, and was completely written out of the book when Grey Knights was updated. While she is still mentioned in fluff (and her rules were removed for an entirely different reason), in hindsight it seems that Trazyn was right that she didn't escape the Labyrinth he sent her.
233* HypeAversion: It happens, given how enthusiastic the fanbase can be as well as how [[BrokenBase prone they are to infighting]], [[FandomRivalry attacking fans of other franchises]] and assuming every CosmicHorrorStory must [[OlderThanTheyThink have been inspired by 40K]].
234* IAmNotShazam: "Xenos", the Imperial word for anyone who isn't human, is the Ancient Greek word for "stranger"[[note]]or "guest" if you're being nice and "enemy" if you're not. Guess how the Imperium uses it.[[/note]] and is pronounced "ZEN-noss" or "ZEE-noss". It is NOT a plural.
235* IKnewIt: A great many fans were certain some of the loyal Primarchs were still out there due to the highly ambiguous natures of their disappearances. Corvus Corax revealed to be alive prompted many cries of this within the fandom.
236* TheInverseLawOfFandomLevity: ''TabletopGame/Warhammer40000'' is an unflinchingly bleak, horrible setting where the Imperium of Man is besieged on all sides by aliens, demons, and other monstrous entities that seek its destruction. There are countless examples of people dying by the ''trillions'', horrible gore and bloodshed, and the setting is inherently a {{Hopeless|War}} ForeverWar where there is no end to the suffering. Hell, the game even coined the term "grimdark" to describe unendingly nightmarish works with seemingly no hope in sight. Now, look at the fandom, and you'll find a bunch of good-natured hooligans that have fun amassing armies of models, paint, and engaging in pretend wars with their friends (look no further than one of the most famous of them, Creator/HenryCavill). Many memes are made about both the sheer darkness of the setting, the various factions going at each other's throats (especially the Orks, being ALighterShadeOfBlack as they're basically a massive football riot of a race), and all the instances of the Imperium's incessant need to stamp out "heresy", even if that means clenching the IdiotBall tightly.
237* JerkassWoobie:
238** Poor, poor Eldar. Not only are they the whipping boys of the entire game, most of their race got {{Mind Rape}}d by an EldritchAbomination and if you're not careful enough, you'll get tortured and raped by daemons for all of eternity. That sure justifies being {{Manipulative Bastard}}s who would let billions of other races die horrible agonizing deaths to save a few of your own.
239** Bastards that they are, it's ''really easy'' to see [[EverythingIsTryingToKillYou why the Imperium acts the way it does]].
240** The 5th Edition fluff makes the Necrons out to be this--on one hand, they're responsible for their own current, miserable state of being, and they're feared by all other races for a good reason. On the other, [[FateWorseThanDeath they still don't deserve being forced into it]], and the majority of Tomb Worlds wish nothing more than to be left alone.
241** Perturabo is a pretty terrible human being, and now a pretty ineffective daemon. At the same time, however, in [[DependingOnTheWriter some portrayals]], he's also a creative soul forced into the role of destroyer, who never got even the slightest trace of respect from ''anyone'' for his willingness to take on the dirty, brutal, back-breaking, but necessary tasks. And after he turned traitor, ''the other traitor Primarchs still treated him the same way'', even though he was the most competent of the traitors. It's hard not to feel for the guy when even some of his allies are acting like any task involving hard physical labour is beneath them and Perturabo should be doing it. (Admittedly, in other portrayals, he's just a brutal, coldly merciless jackass.)
242** Konrad Curze was dropped onto a planet of endless night ruled by crime lords through violence and intimidation. He brought the planet to heel by adopting the methods of his enemies, as that was apparently the only way it could maybe be something other than a lawless shithole. But he went to fight in the Great Crusade and in his absence it descended back into depravity, even worse than before; Konrad violated his sanity and his soul AllForNothing. And that's not even getting into the premonitions that haunted him throughout his life. Konrad lived a life devoid of love or hope and in the end, when confronted with an assassin sent to kill him, [[DespairEventHorizon simply allowed her to do the job]].
243** Angron was the RebelLeader of a doomed slave revolt on his homeworld. Just as he was preparing to make his LastStand with his friends and comrades, he was whisked away by the Emperor at the last moment and had to watch them all die without him. For what? To fight a war he never cared about, he would have preferred to die fighting for a cause he actually believed in (and symbolically, Angron always believed he did). Angron always resented his father for that and he was also a [[{{Jerkass}} tremendously abrasive asshole]] to all of his brothers, but between that and the Butcher's Nails, cerebral implants that caused him great pain and twisted his mind toward ever-greater bloodthirst but could never be removed without killing him, it's not hard to see why.
244** Magnus the Red was a loyal Primarch in the beginning, and thus genocided aliens with few to no qualms and conquered every human civilisation he encountered. But during this he wanted to preserve knowledge and culture for the benefit of humanity; he sacrificed his eye as part of an unwise deal with Tzeentch in order to save his legion from mutating into mindless abominations; his homeworld and legion were predominantly sorcerers and dedicated to learning about how to use their powers wisely and well, and then the Emperor bans anyone from using more than the most basic psychic powers (except for the Emperor, of course), thus making the cultures of the Thousand Sons and Prospero anathema to the empire they're helping to build; and finally, when he learns of Horus' treachery he tries to warn the Emperor in the most efficient way he can - by sorcery. Partly because he accidentally broke one of the Emperor's projects in sending his warning[[note]]In the process [[EpicFail opening a gateway for endless hordes of daemons to invade the Imperial Palace]], forcing the Emperor to [[AndIMustScream sit on the Golden Throne]] to hold them back.[[/note]], partly because the Emperor just can't believe Horus would betray him, the Emperor sends the Space Wolves to arrest Magnus, and Horus then changed the orders to planetary annihilation, which the Wolves were all to happy to carry out. So after seeing his homeworld razed to the ground, all the cities and libraries burned, the ordinary humans and many of his legion slaughtered, Magnus seizes on the only remaining way to save his followers... which turns out to be accepting the aid of the god who manipulated the whole course of events and having his soul shattered into fragments. These days he's even more of a {{Jerkass}} than he was as a loyalist, but he (and the other Thousand Sons who survive from that era) are undeniably pitiable.
245** In the novel depictions, Horus himself is this. All he ever wanted to do was to be a savior to mankind and to be a paragon to be looked up to. Blinded by chaos, he instead instigated the most terrible galactic civil war in human history, either directly or indirectly murdered trillions, mentally broke the other 8 primarch so that they may join him, and in the end did nothing but irreparably damage the empire he and his father worked so hard to build. It says a lot when, after one of his war meetings with the other 8 traitor primarchs, he laments that while he does have the upper hand, all the primarchs among him are broken and mad beasts, while the primarchs he wanted by his side are now arrayed against him and hate his guts. It doesn't help that in his final moments of existence, he finally realized that he was tricked and what he did to avert the bad future was in fact what triggered it. Specifically, one of the major triggers convincing Horus to turn traitor was a vision of the future where the primarchs are all gone, the Imperium was an oppressive Emperor-worshiping theocracy and humanity was always on the brink of annihilation. An outcome that was ''only'' possible if Horus turned traitor.
246* JerksAreWorseThanVillains: The most evil faction isn't generally considered to be the Chaos, a collective of evil gods attempting to conquer and corrupt the whole galaxy. Normally, that honor goes to the Dark Eldar, a group of backstabbing, decadent, hedonostic pirates hiding in the Webway and sometimes going out to kidnap people in order to torture them to death in the most horrible ways possible to stave off the devouring of their souls by one of said gods. Mind you, they can always join their Craftworld brethren and instead stave it off through proper discipline, but that means giving up the hedonism and backstabbing.
247** The Dark Eldar however usually avoid a lot of fan hate because [[EvilIsCool they're Machiavellian badasses with sleek Batman-like vehicles and technology so advanced that it looks like magic]], and also [[DifficultButAwesome they are considered 40k on Nightmare difficulty]] - their army is exceedingly fragile and very reliant on smart tactical plays or they'll be swept off the table in no time[[note]]Prior to 2010, the Dark Eldar suffered (ironically) through ''twelve years'' without a codex update that left the army strictly bottom-tier and intolerant of any tactical blunders; veterans of that time are usually geniuses, because they ''needed'' to be. Even pre-5th Edition Imperial Guard arguably had better, and anyone who played 3rd Edition Guard can appreciate the sheer depth of that statement.[[/note]]. The Craftworld Eldar however are quite disliked because they are traditionally considered a very overpowered army, and they have condescending and [[FantasticRacism fantastically racist]] attitudes that come across as grating and immensely hypocritical to human audiences.
248** One of the most hated characters in the whole setting is actually on the Imperium side. Commander Kubrik Chenkov, a ruthless Valhallan GeneralRipper who bases his entire martial philosophy on WeHaveReserves. This is the one who had ''one million of his own soldiers ''executed'' to make a ''bridge'' with their corpses.
249* LowTierLetdown:
250** The Sisters of Battle's magazine-exclusive codex was universally panned. Written by Robin Cruddace (who also wrote the overpowered Imperial Guard codex and the underpowered Tyranid codex), it has a number of major problems; the most major is each unit has a power of faith that can be activated by spending a faith point, of which they get a rather small pool-- and the pool is always the same, small size, be the size of their army twenty women or two hundred. And since the codex was squeezed into two issues of a magazine rather than getting to fill its own book, the Sisters didn't get nearly as many new units as they really needed, most notably in their limited options for taking vehicles.
251** On an individual unit note, Chaos Spawn were long considered the worst units in the game due to their terrible armour and random movement. They have since been improved. Tyranid Pyrovores seem to have taken their place in the "worst unit in the game" contention.
252** The Tau Ethereal was a unit noted for its uselessness. It was not a particularly useful model at the best of time and if the opponent killed it, it inflicted an army-wide debuff that could cause your battleline to crumble. The Ethereal was noted for being one of the only units in 40k that didn't just settle for being useless and actually made the rest of your army measurably worse by its inclusion.
253* MagnificentBastard: Even in this {{Grimdark}} future, some characters are truly impressive manipulators and strategists:
254** [[TheAce Corvus Corax]], Primarch of the Raven Guard, grew up on a moon dominated by a cruel elite, raised by miners to be their savior. Leading them to victory on guile, stealth and sabotage, [[Characters/Warhammer40000ImperialFounders Corax met his father, The Emperor of Mankind]], agreeing to accompany him home if the Emperor would grant his world freedom, forcing Corax to [[WellIntentionedExtremist kill thousands of innocents in a bombardment to spare millions]]. Imparting his skills and philosophies to his Legion, Corax led them in the Emperor's crusades to stealthily convert entire hostile worlds into loyal ones. Upon the Literature/HorusHeresy, Corax was forced to craft abominations he later euthanized before plunging into the Eye of Terror. Revealed to have survived, Corax is now [[OneWingedAngel a being of the Webway]] who stealthily hunts his treacherous former brothers, planning to destroy them and avenge his fallen sons and father.
255** [[TheArchmage Eldrad Ulthran, Exiled High Farseer of Ulthwé]], is perhaps the most powerful Psyker the [[Characters/Warhammer40000CraftworldEldar Eldar]] have ever produced. Having once attempted to warn the Empire about Horus's treachery, he has spent his time ever since weaving complex plans to benefit the Eldar, and has perhaps even made the entire Imperium of Man his pawns. Eldrad was responsible for several Eldar raids that produced the eventual rise of Ghazghkull Mag Uruk Thraka and the Armageddon Wars, solely so Eldrad could ensure 10,000 Eldar escaped death at the cost of millions of humans. Eldrad frequently conducts daring plots and schemes to benefit his race, even to ensure the eventual triumph of a new god of the Eldar to defeat Chaos and save his race's souls from Slaanesh.
256** [[LargeAndInCharge Ghazghkull Mag Uruk Thraka]], the Beast of the Apocalypse, is the most successful [[Characters/Warhammer40000Orks Ork]] warboss in history. The self-proclaimed [[DarkMessiah Prophet]] of the WAAAAGH!, Ghazghkull puts together daring crusade after daring crusade, bringing new advancements to the orks and being a [[GeniusBruiser tactical genius even by the standards of other races]]. Ghazghkull has become a blight on the Imperium, leaving whole worlds burning behind him and constantly outwitting all enemies save for only Comissar Sebastian Yarrick, the one human Ghazghkull [[WorthyOpponent truly respects]]. Ghazghkull frequently inspires other Orks with his sheer charisma and force of will, planning on bringing out a war so great that his deities Gork and Mork come to join the fun personally.
257** Azhek Ahriman is the mortal champion of Tzeentch. A former member of the Thousand Sons Legion, Ahriman is driven to save his legion and [[SetRightWhatOnceWentWrong correct all his past mistakes]] by overthrowing Tzeentch himself and [[AGodAmI becoming a new God]]. To his end, Ahriman is a brilliant schemer, crafting and "seeding" new cults on a myriad of worlds to find and approach new knowledge while manipulating entire new conflicts so he can swoop in, take all their work and bring himself closer to the Black Library and Tzeentch's true name. Time and again, Ahriman demonstrates why he is worthy of being the champion of the Changer of Ways.
258** Trazyn the Infinite is an ingenious [[Characters/Warhammer40000Necrons Necron]], who is equal to any of the great Phaerons in wit and skill. A [[CollectorOfTheStrange collector of rare, historical things and people]], Trazyn frequently outwits others to steal things for his collection. Trazyn performs daring heists and uses his fellow Necron lords as body doubles for himself without informing them, manipulating events so he can benefit. When Abaddon launched his 13th Black Crusade on Cadia, Trazyn even joined in on the side of the Imperium, wanting to play the hero [[ItAmusedMe for fun]], and also to steal Abaddon himself for his collection, though he decided to make due with the Lord Castellan of Cadia instead. Trazyn is even banned from the Necron throne worlds due to his habit of [[StickyFingers stealing their priceless artifacts]], a ban he is well aware of and flaunts for fun whenever the mood takes him.
259** Lady Aurelian Malys is a ruthless [[Characters/Warhammer40000DarkEldar Dark Eldar]] and the Archon of the Kabal of the Poisoned Tongue. Once banished by her former lover Asdrubael Vect, Malys has returned to Comorragh where she proves herself Vect's equal in scheming, amassing an exceptional power base and working to undermine her former paramour to seize his position. Malys once initiated a war between humans and orks to steal an STC known as the Panacea, solely to keep it in her room and deny humanity the chance to cure any disease. Since returning to Comorragh, Malys has shown an uncanny ability to detect Vect's schemes and was one of the few Archons to survive his plotting, with it being whispered that if Vect ever falls, Malys is sure to be the one holding the knife.
260** Duke Traevelliath Sliscus is a wicked Dark Eldar corsair known as "The Serpent". Bored with the decadent courts of Comorragh, Sliscus stole the ships of several Archons, fooled them into coming out to fight him and summarily destroyed their forces. A feared pirate lord, Sliscus's daring exploits have made him a legend to many of the Dark Eldar, and he frequently performs incredible, daring raids, notably being the only opponent to get the better of the infamous Lukas the Trickster by catching him, cutting out his heart and throwing him from his airlock. Well known for how he presents himself, Malys once described Sliscus as "amoral, despicable and impeccably dressed in the bargain".
261** The mysterious Cypher is a former member of the Literature/DarkAngels who supposedly fell to Chaos. Since then, Cypher roams the galaxy, pursued by his former Chapter, where he resurfaces, lures the forces of Chaos and the Space Marines into conflicts and lets them fight it out. His methods are utterly brilliant, even if his plans are inscrutable. Cypher is just as likely to hinder Chaos as the Imperium, assassinating Inquisitors, tyrants, Chaos lords and others in bold, daring manuevers before alerting the Dark Angels to his presence. Cypher will event inspire revolutions against tyrants and whenever captured, he performs bold escapes. Whatever Cypher's true plan is, it is clear he is working to an end that he's had in mind for a long time and repeatedly shows himself as nearly untouchable.
262** Lukas TheTrickster, or Lukas Strifeson, is a infamous member of the [[Characters/Warhammer40000AstartesCharacters Space Wolves chapter of the Space Marines]]. Well known for his wicked pranks, such as poisoning a superior with bloat toad venom, Lukas is known for his shocking effectiveness when deployed against the enemies of the imperium. Lukas has caused a civil war among orks with faked transmissions, lured a WAAAGH! to a planet that he then froze solid, tricked a group of Word Bearer traitor marines into landing on thin ice to drown the and has outwitted the Dark Eldar, even the infamous Aurelia Malys herself. Even after Duke Sliscus carved out one of his hearts, Lukas simply replaced it with a stasis bomb to insure whoever kills him will hear his laughter forever. Notably, Lukas has even managed to outwit Magnus the Red, Daemon Prince of Tzeentch himself, always ready with a laugh and a jest against the enemies of his Chapter.
263** [[TheTrickster Cegorach the Laughing God]] is one of the few Eldar deities to survive the birth of Slaanesh. In the past, Cegorach even convince one C'tan god to devour others to weaken the pantheon in one of his finest schemes. Worshiped by the Eldar Harlequins, Cegorach is a mad genius with a habit of forming audacious schemes, especially in the pursuit of fighting Chaos. Defending his followers from Slaanesh's hunger, Cegorach organizes schemes to lure the forces of Chaos into doing his work for him. One of the best schemers in all the universe, Cegorach even manages to take a hold in the Dark Eldar to potentially manipulate them, willing to stop at little to ensure the fall of Slaanesh in the end.
264* MemeticBadass:
265** A wiki called 1d4chan (based off Website/FourChan) has turned Eldrad Ulthran into a dick, er, prescient jackass, who will form complicated schemes just so a commissar's hat gets blown off and lands right on Eldrad's head, or a female warrior's breastplate gets knocked off during a battle. [[ButtMonkey The narrator usually suffers as part of the scheme.]]
266** Khârn [[note]][[MemeticMutation (what a fun guy)]][[/note]].
267** '''''[[InterruptingMeme CREEEEEEEEEEEEEEEDDDDDDDDD!]]'''''
268*** Creed's rule "Tactical Genius"[[note]]this allows an army containing Creed to make a scout or outflank move with one unit of their choice before the game, even [[TankGoodness Baneblades]] and HumongousMecha[[/note]] has been inflated to the point that he can hide tanks behind lightposts or outhouses.
269** The Alpha Legion have become this since the Literature/HorusHeresy book ''Legion''. Some fans now reckon ''everything'' was an Alpha Legion plot.
270** Sometimes, you really have to wonder if [[CreatorsPet Kaldor Draigo]] is a StealthParody of this. He's named after [[Series/GameOfThrones Khal Drogo]] by Matt Ward; it ''better'' be a StealthParody.
271** Leman Russ in some circles of the Internet. And considering some of the stuff he's done, you at times have to ponder how much of it is ''memetic''.
272** In a similar vein to Eldrad above, Asdrubael Vect is one on 1d4chan. Seriously, just read [[http://1d6chan.miraheze.org/wiki/Asdrubael_Vect his article]].
273** Duke Sliscus is an ''in-universe'' example. He took three ships from a rival Archon just to show off, and then hilariously {{Curb Stomp|Battle}}ed said Archon's best forces when he tried to get the ships back. He also completely owned fellow MemeticBadass Lukas the Trickster (the guy who can punch out Emperor Titans) in a battle of wits. Because of this, he's regarded as an ''absolute legend'' in Commorragh. Despite being in-universe, he does have some 40k fans hold a torch for him.
274** Eversor Assassins scream "[[Manga/JoJosBizarreAdventure WRYYYYYYYYYYYYYYY!!!]]" as they tear through their opponents like tissue paper.
275** Papa Nurgle, the idea that he is the god of neckbeards and that everyone secretly wants his disgusting embrace.
276** The Imperial Guard, mostly because to fight (and win!) as an army of [[BadassNormal regular unpowered humans]] in the setting requires a set of balls so big they provide a minimum +10 bonus to cover. The fandom insists that every Guardsman gets three items standard issue: his lasgun, his flak vest, and a wheelbarrow for his massive titanium balls. After ''The Fall of Cadia'', a popular saying among the fandom became "The planet broke before the Guard did."
277* MemeticLoser:
278** Abaddon the Despoiler/Failbaddon the Armless, who still failed to destroy the Imperium after thirteen attempts despite having entire legions at his commands and the favours of all four Chaos Gods.
279** Not very many players are able to take the [[PhysicalGod Avatar of Khaine]] seriously due to [[https://1d6chan.miraheze.org/wiki/Khaine#The_Avatar_of_Khaine all the times]] they've been humiliatingly [[TheWorfEffect Worfed]] over the years.
280** The Planetary Defence Forces basically exist to be MonsterMunch for whatever the main threat of the story is until the Imperial Guard or Space Marines arrive to save the day. Sometimes this extends to the Imperial Guard themselves, though nowadays depicting them as brave and competent ([[OvershadowedByAwesome just grossly outmatched]]) tends to be the norm.
281* MemeticMolester:
282** Dark Eldar, which is no surprise.
283** Anything associated with Slaanesh, which is also no surprise.
284** Fulgrim gets a special mention as the fandom likes to portray him as an effeminate, sadomasochistic pervert that nobody, not even Horus, can stand to be around.
285** Callidus assassins, due to their [[ShapeShifter shapeshifting abilities]], are used in some fanart to torment [[VideoGame/DawnOfWar Farseer Macha]] in a number of different ways.
286* MemeticMutation: [[Memes/Warhammer40000 Has its own page.]]
287* MemeticPsychopath: Khârn is an inversion, he is an AxCrazy lunatic that will attack anybody in canon, which is likely where the memes about him being a great guy came from.
288* MemeticTroll:
289** Eldrad Ulthuan is one of, if not the most, powerful Eldar Farseers in the game. {{Fanon}} has him exploit his ability to flawlessly predict the future to... [[http://1d6chan.miraheze.org/wiki/Eldrad play stupid pranks on people]], hence the phrase "What a dick".
290** [[http://1d6chan.miraheze.org/wiki/Asdrubael_Vect Asdrubael Vect]] and [[http://1d6chan.miraheze.org/wiki/Creed Creed]] get similar reputations, and the Chaos god Tzeentch is a god of false hope and betrayal.
291** The Necron thief/collector Trazyn the Infinite has earned the FanNickname "Trollzyn", in no small part due to the "thank you" letter from him to an Inquisitor that appears on his character sheet.
292* {{Misblamed}}:
293** Matt Ward has gotten so much hate it reached MemeticMutation levels, with Ward being blamed on forums for codices or stories ([[CrossesTheLineTwice or natural disasters]]) he's not responsible for. While Ward is credited as the 5th edition codex writer, the writing team has admitted they collaborate to a degree on codexes, and several of the most infamous bits of Ward's lore (particularly the Khornate Knights incident) are due to him implementing 2nd edition-era background material rather than them being entirely his own invention. Ward was also blamed for some of the model designs (especially the baby-carrier Dreadknight) when all he did was write rules for something a completely different team made.
294** Tom Kirby, then CEO of Games Workshop, was pretty much blamed for everything from the poorly balanced rules, to the price hikes, to Matt Ward himself. Not at all helped by the fact that he's quoted to have said that he didn't care about the competitive aspects of the game, which many took as him meaning that he will destroy the game balance so long as it helps fuel the sale of models. Basically, take any criticism of GW and his name would essentially be interchangeable despite the fact that he does have to answer to shareholders.
295* MoralEventHorizon:
296** In the eyes of the Emperor, Horus crossed it when he ''flayed a loyal Adeptus Custodes alive with a look'' (being the Emperor's personal bodyguards and created with individualism rather than mass-production in mind, they are likely among the most powerful of the Space Marines in general) for trying to protect the Emperor during the Siege of Terra. This made the Emperor realize that Horus was beyond saving. In early fluff, the person Horus killed was a random Imperial guardsman named Ollanius Pius that stood up to him but had no chance of hurting him, which is even worse.
297** In Logan Grimnar's eyes, the Inquisition crossed it when they sent the regular Imperial Guardsmen who had fought for Armageddon to forced labor camps just for having seen Chaos. After that, Inquisitors have tried to keep their distance from the Space Wolves, mostly because they're worried the Wolves will kill them on sight.
298** [[AbsoluteXenophobe Inquisitor Emil Darkhammer's]] Exterminatus of Hive World Cavlock under the pretext of stopping a daemonic incursion (that was being brought handily under control by ground forces), to both destroy the Dimensional Forge (an Eldar artifact that could create lightyear-spanning Null Zones daemons can't enter) and kill his rival Helynna Valeria in one fell swoop. This blatant abuse of Inquisitorial authority, which wiped out countless Space Marines and Hive City civilians alike was treated as this InUniverse as well, as Darkhammer was declared ''Excommunicate Traitoris'' and now he's hunted by the Imperium.
299* MorePopularSpinoff: Of ''TabletopGame/{{Warhammer}}''.
300* MyRealDaddy:
301** Creator/GrahamMcNeill for some fans of the Ultramarines, who portrays the Ultramarines as competent yet not perfect, and actually tried to tone down some of the more overt traits that Matt Ward put in.[[note]][[SoreLoser Ward then tried to retcon that out.]][[/note]] Others find that [=McNeill's=] Ultramarines veer too far into LawfulStupid territory and hold Relic and THQ, of all people, as the ones who have most recently written the Ultramarines best, thanks to their bang-up job on the video game ''VideoGame/Warhammer40000SpaceMarine'' (their portrayal in ''VideoGame/DawnOfWar'' was also praised).
302** Writer Dan Abnett is this to practically any facet of lore he writes, such is his popularity. As far as many players are concerned, however, he is and always will be that guy who gave the Imperial Guard a fleshing out in ''Literature/GauntsGhosts''. The codices [[TookALevelInBadass turned the army from incompetent joke to unstoppable gods of armoured warfare]] on the ''actual tabletop'', but it was Abnett who brought about this transformation in the fluff.
303** On the note of writers, Sandy Mitchell, known for the ''Literature/CiaphasCain'' novels, is this for the setting as a whole: while other writers present the universe as an absurdly grim and utterly irredeemable hellhole, Mitchell adds familiar domestic touches such as cups of tea and rugby telecasts, turning the Imperium into a corruption and incompetence-riddled but basically functional real-life state like the US or UK, with a lot of GothicPunk technology for flavour. Mitchell's approach is viewed fondly by many fans.
304* {{Narm}}:
305** 1d4chan on Rogue Trader: "Warning: Contains dangerous amounts of [[TheEighties 80's.]]"
306** The Dark Eldar were stuck using 3rd Edition models for ''twelve years'', until they got an update (and some new miniatures) in 2010. The old models didn't age well, to say the least.
307*** Speaking of, the game's 3rd Edition. With a tone that grimdark and pessimistic, it definitely wanted to be taken seriously, but the tone was taken so far that for many people it wrapped right round to being unintentionally hilarious.
308** The betrayed and broken shards of the C'tan are held in fist-size cubes called Tesseract Labyrinths and only allowed out for battle. Necron Lords and Overlords may be given Tesseract Labyrinths to use to capture enemy heroes and monsters as well as a method of rapid elimination. "[[Anime/PokemonTheSeries Nightbringer, I Choose You!]]" anyone?
309** A lot of models that haven't seen a recent update, especially the ones with swords. Just try looking at Abaddon's sword and not think of a chewable vitamin tablet. Though there are some subversions too; such as a kinda popular CoolOldGuy Ork Runtherd miniature, since the guy has a beard and a peg leg.
310** Some of the recent [[ScrewedByTheLawyers trademark-friendly unit and faction names]] have been ridiculed for their increasing cartoonishness and (ab)use of the NounVerber formula. The new Death Guard units added by the 8th edition ''Dark Imperium'' starter set are considered a [[https://i.redd.it/viy4i96v595z.jpg particularly bad case]], to the point where some are concerned that Games Workshop may be turning into a GiverOfLameNames.
311* NarmCharm: You might note the attitude of this page is that the writers are trying too hard, but we love it for that.
312* NauseaFuel: Nurgle and everything and everyone associated with him, courtesy of their heavy associations with plagues and decay.
313* NightmareFuel: [[NightmareFuel/Warhammer40000 It's a pretty massive understatement to say that this franchise has its share.]]
314* NotBadassEnoughForFans: The Craftworld Eldar and the Tau, on account of the less overtly masculine aesthetic behind the two armies and the general ButtMonkey treatment they're given in the fluff. It should tell you something that the big four armies in terms of sales are the Space Marines, Chaos Space Marines, Imperial Guard and Orks: in other words, armies where everyone is ripped and "charge in shouting at the top of your lungs and brandishing a massive chainsaw" is a key tactic (or with Chaos and Orks, the ''only'' tactic; the Imperial Guard go in another direction, think the manliness of UsefulNotes/WorldWarII but with the nihilism dialled up to eleven). The Dark Eldar usually avoid this treatment because EvilIsCool.
315* OlderThanTheyThink: The Orks were speaking like that ''well'' before the WebOriginal/{{lolcat|s}} phenomenon, thank you very much.
316* OnceOriginalNowOverdone:
317** Ultramarines are generic or the view the Space Marine codex devolved into an Ultramarines Codex. The issue is fluff-wise, as Roboute Guilliman, the Primarch of the Ultramarines, wrote the Codex Astartes, which is the guide used by Space Marines to dictate the tactics, equipment, and strategy used in battle. Any other chapter using those rules is generic, but even if Ultramarines had a unique codex, it would look exactly like the generic Space Marine codex. The non-generic chapters are defined by how they differ from the Ultramarines. The first 2nd Edition Space Marine codex was Codex: Ultramarines, which makes the entire situation even funnier.
318** Most newcomers are puzzled as to why the Space Marine bolt gun is described as a self-propelled rocket launcher and the Eldar's armor being described as strong but lightweight, despite the former being barely usable outside of very situational moments facing hordes and the latter being no different than the tissue paper armor that Orks and Guardsmen wear. This is because the system was originally based off of the ''Warhammer Fantasy'' system, where the basic humans (the Imperial Guard) are considered the baseline, and their equipment were seen as top of the line. Space Marines, meanwhile, were supposed to be superhuman elite soldiers, as the majority of Fantasy models with similar stats would never be basic troopers. However with the popularity of Space Marines, ''they'' instead became the baseline to which everything else is measured by. If you consider the average Guardsman to be the "standard" profile for everything, rather than the profile of the weakest spammable troop in the game, suddenly every bit of the lore makes sense.
319* PopularGameVariant: The game has got an expansive group of house rules floating around on the internet, including among other things rules for fighting battles set during the Horus Heresy, a fan-made 5th edition Inquisition Codex, rules for designing your own Special Characters, rules for designing Land Raider variants, and Apocalypse formations for large numbers of [[MacrossMissileMassacre Exorcist tanks]].
320** These days, TabletopGame/{{Mordheim}} has been abandoned by GW, so a variety of sources have put together a series of campaigns and variant rules for taking the system out of the ruins of the titular city.
321** By far the most ambitious attempt is [[http://1d6chan.miraheze.org/wiki/Waffle_Edition_40K Waffle Edition 40K]] which is trying to re-balance the WHOLE GAME after 6th edition produced little of value while screwing up the balance even more. Progress has been slow though and a lot of people have given up on it.
322* RecurringFanonCharacter: There are several popular characters created on [[Website/FourChan the /tg board]]:
323** Cultist-chan is a character created by gender-flipping a ''VideoGame/DawnOfWar'' Chaos Cultist into a {{Moe}} girl, keeping the weird voice but otherwise making her adorable.
324** The Angry Marines are an entire semi-parodic Chapter of Imperium of Man SpaceMarines themed on UnstoppableRage (their motto is "ALWAYS ANGRY, ALL THE TIME"), who even had fanrules made for the tabletop game.
325** Several characters birthed from the /tg boards were later immortalized via a single reference in canon books, such as Adept Grendel, a non-combat character from a group of fans' ''TabletopGame/DarkHeresy'' game who nevertheless managed to pull off some ridiculously lucky rolls to slay several giant monsters, LIIVII, a Vindicare sniper from a fanfic who fell in love with an Eldar, and Commissar Sterne, a commissar who uses CarFu against all enemies regardless of how appropriate the vehicle is to ramming.
326** Another /tg meme is Johnny, an out of print beakie-styled Space Marine that looks like he's talking to his bolt gun magazine in reference to the character with the same name in ''WesternAnimation/EdEddNEddy''.
327* RescuedFromTheScrappyHeap:
328** Gameplay-wise, Aun Va. Prior to their 6th Edition Codex, the [[FanNickname Space Pope]] was useless at best and a giant standing liability to your entire army at worst, due to the then-horrible consequences of letting an Etherial die, coupled with his questionable usefulness, extreme vulnerability, and high points cost. Come 6th edition, he's become [[MadeOfIron much tougher]], much cheaper, and able to hand outs ''two'' powerful buffs at once to multiple parts of the army, making him, in one fell swoop, the most powerful supporting special character in the codex.
329** Roboute Guilliman was previously hated due to being seen as [[TheGenericGuy a dull]] self-insert character by Matt Ward to help represent [[CreatorsPet his favorite Space Marines chapter]]. However, the recent lore changes come 8th edition and his re-awakening on behalf of the Ynnari so as to "fix" the Imperium has made popular opinion give a complete 180 for him. Thanks mostly to both Dan Abnett and Guy Haley's excellent writing, Guilliman has been ''greatly'' humanized, with one of his {{Establishing Character Moment}}s being him giving a '''blistering''' TheReasonYouSuckSpeech to the present-day Imperium. Furthermore, Guilliman's generally portrayed as a once-idealistic and intensely flawed man struggling to make the best of the worst situation possible given to him.
330* RonTheDeathEater: The Craftworld Eldar and Tau get this from fans of the Imperium sometimes. Both alien races are forces for good... [[BlackAndGrayMorality in a way]], but the way some fanon depictions of them go, you'd think they were even worse than the other horrors of the galaxy, like the [[OmnicidalManiac Necrons]], the [[HordeOfAlienLocusts Tyranids]], the [[AxCrazy Orks]], or even the [[AbusivePrecursors Dark Eldar]]. Also, a lot of the things they blame the Eldar for, such as their view of other species as animals and willingness to sacrifice countless humans for the sake of a handful of Eldar, are things that ''the Imperium does too''. They just get a pass since [[MostWritersAreHuman they're humans]].
331* SacredCow: It is not recommended you say you're not even ''interested'' in 40K, especially if you don't like it.
332* ScrappyMechanic:
333** Kill points are generally hated by the fan base for being poorly balanced. Guard players hate the rule with an unparalleled vengeance because it made 1/3 of the game's missions {{unwinnable}} until the Guard players [[ThrowTheDogABone got a new codex]].
334** The 4th edition skimmer rules received lots of hate because of the way Eldar and Tau players abused them (Dark Eldar not so much due to tissue paper armor and the fact that only seventeen people played them). Both armies could fire through them during their shooting phase and then use them for cover during their opponent's turn -- their skimmers were assumed to simply elevate to allow it and descend afterward. Realistic, but BROKEN. The Tau version got the nickname "Fish of Fury". The "Fish of Fury" was considered by the 40K community at large to be so broken, that quite a few ''Tau'' players thought it was a cheap tactic. [[EveryoneHasStandards Think about that for a second]].
335** The 2nd edition Tyranid 'strategy card' table would often screw over half the opposing army before the battle had even started.
336** 4th edition consolidation rules were hated by shooting armies due to the chain reaction of doom that would always happen.
337** The 5th edition wound allocation rules are hated for being slow, counter-intuitive, and abuse-prone. More so for units with varied war gear and multi wounds such as [[GameBreaker Nob Bikers]] and Seer Council. The former is {{Unwinnable}} for Tau players.
338** In 6th edition, more and more mechanics are now randomized, rather than chosen as part of your army list (psychic powers, warlord traits) or decided upon by the players beforehand (terrain effects, whether the battle takes place at night, game length). This is magnified for the two Chaos armies (Chaos Space Marines and Chaos Daemons). Chaos Space Marine characters had a chance to disappear because they either got turned into a spawn, or turned into a daemon prince and you had no model on hand (yes, this is actually a rule). And this is triggered by them ''winning challenges''. Daemons got hit even harder, as on top of having a Warp Storm table that could take out a quarter of their army just because the dice gods weren't happy, you now can barely choose any equipment for them; all daemonic gifts are purchased as randomized rolls similar to the Psychic Table, so you can't even account for them (except for weapons, which are the only things you can switch out gifts for).
339** 7th Edition is basically a list of things that annoy the fandom to no end. Unbound, Formations and special Detachment means that most people are confused about how to actually build an army, not to mention the inherent unbalance issues with it all and how rules from one "detachment" affects a unit in another one when they're combined. Super-heavy and Gargantuan creatures, as well as their signature D-Strength weapons, are now so common place that they can be spammed with impunity. And Decurion Detachments quickly pushing the game limit above most people's comfort zones (and budget).
340* ScrappyWeapon: Veteran players of pre-8th Edition games will remember the memetic awfulness that was the standard-issue "Strength 3, no AP" Imperial Guard [[MemeticMutation tactical flashlight]], erm, lasgun. In lore, the lasgun is a fairly effective and reliable weapon that allows a regiment to run on the closest real life people can get to EasyLogistics and even a medieval moron or [[ChildSoldiers a child]] can use it. That means little to frustrated gamers who found each shot had a 50% chance to hit, ''at best'' a 50% chance to wound if it did hit, and the target got their full armour save if it did hit and wound. Guardsmen achieved practically no kills in most games against tougher armies and served largely as bubble wrap for vehicles. [[RescuedFromTheScrappyHeap Then 8th Edition gave the tactical flashlight a helping hand by changing Strength vs. Toughness calculations in the wounding phase, and overhauling vehicle damage.]] Now, lasguns have merely a very small (as opposed to zero) chance of harming any target from Tanks to Monstrous Creatures to Titans and [[PhysicalGod beings that are powerful enough to be worshipped]]. While it as ever forces Guard[=/=]Astra Militarum players to buy Guardsmen in bulk, it means surprisingly powerful units can be mowed down quite easily by a [[BeamSpam 150-shot laser light show]].
341* SlidingScaleOfSocialSatisfaction: Categorized as "Outside is Burning, Inside is Safe". Grimdark is what characterizes this tabletop game, so it comes to nobody's surprise that the society best off, the Imperium of Man, shamelessly acknowledges itself as a {{dystopia}}. It might be terrible, but compared with the rest, it's a far better sight. On the other hand, there's the deluded Tau Empire -- it believes itself to be an {{utopia}} but everyone not belonging to it begs to disagree.
342* SpiritualAdaptation: Some people see 40k as "''ComicBook/NemesisTheWarlock'': The Tabletop Game''". It also helps that writers from the comic have also worked on the tabletop game.
343* {{Squick}}: The Dark Eldar live on it, Nurgle and Slaanesh are ''made of it'', and yet they were all somehow outdone by the Tyranids. The space bugs have a creature called the Dominatrix. Leave it to the Games Workshop people to come up with [[FanDisservice such a gross definition for that word]].
344* StopHavingFunGuys:
345** The reaction to 6th Edition really illustrates this within portions of the fan base. The wailing and gnashing of teeth about the introduction of random terrain effects and mission objectives with strange effects is an almost textbook example. There's also been a ton of complaints about randomized psychic powers, but the rage against that part is actually grounded: psykers are often commander units who should know damn well what powers they use going into battle, and many powers are a pretty integral part of your strategy.
346** This happened again with 7th edition, due to the concept of "unbound" lists. Unbound means that you discard the force organization and basically take what you want, with almost no restriction (although several people will quickly point out several). The only drawback to this was that your army do not have access to any command benefits while other forces who do adhere to these restrictions (called Battle-Forged) gain free rules which could tip the game in their favor. It was literally hours within release that people started making spam lists, most infamously the "All Riptide" list. In addition, in the last edition if you wanted to take any sort of super-heavy vehicle or a gargantuan creature, you usually had to take a proper army (however small) before you could do so. With Unbound, you can literally field nothing but super-heavy vehicles from any army and their usual overpowered rules are worth losing the command bonuses that Battle-Forged armies have. Naturally, several people complained that the balance was thoroughly thrown out the window and several gaming spots and tournaments started a ban on Unbound Armies, which means people who genuinely use it to make fluffy armies are left out in the cold.
347*** Unbound hate fell by the wayside for the most part when Formations became more established as a mechanic. Many of the formations are so ludicrously broken when used as intended (Necron Decurians that make all units nigh-unkillable, Space Marine lists that come with lots of free tanks, Mechanicus lists that make all upgrades free) that unbound armies are frankly underpowered in comparison.
348** Any place that has a discussion of the rules. If you dare challenge anyone's interpretation of Rules As Written (RAW) then be prepared to be verbally assaulted by a one-man crusade against the english language. If you try to bring up Rules As Intended (RAI) then be prepared to be laughed out of the room.
349* TearJerker: [[TearJerker/Warhammer40000 Here]] is the dedicated TearJerker page for ''Warhammer 40000''. For a series that is so insane, its casual treatment of unbelievable courage in the face of impossible odds makes it a favorite for those who don't mind shedding ManlyTears. Indeed, there's a reason why the novels focusing on the Imperial Guard in particular are so successful, as they slap a human face on the setting and more often than not a touch of optimism and faith in the human spirit. It's the insanity of the setting that makes this so effective. This is summed up best by Creator/DanAbnett:
350--->In the grim darkness of the future, there is ''more'' than war. There are real people too.
351* TheyChangedItNowItSucks:
352** Was true, however, in regard to the awful third design of Citadel paint pots (the screw-top), which would universally either seal itself with spilled paint or fail to seal properly ''due'' to spilled paint after a handful of uses. Had a happy ending, though, since eventually GW realised people were buying paint from other companies and went back to the flip-top design.
353** Ollanius Pius may be one of the most flagrant examples in canon. Originally, he was the very incarnation of the BadassNormal concept, an Imperial Guardsman armed with nothing more than a lasgun, flak armour, his faith in the Emperor, and balls the size of battle tanks, who took on Horus on the latter's own flagship AFTER he had just taken down the Emperor, the most powerful being known to just about every human in existence. Pius knew it was a doomed LastStand (and sure enough, he was killed in the time it took Horus to look at him) but pressed on anyways. His sacrifice was poignant enough to move the critically wounded Emperor to action and was widely regarded as a contender for the setting's greatest SugarWiki/MomentOfAwesome. Then new lore came out and replaced him with a terminator from the Imperial Fists, then a member of the Legio Custodes. Then they brought Pius back, but made him a [[ReallySevenHundredYearsOld 30,000 year old]] with ResurrectiveImmortality who [[LeadYouCanRelateTo speaks and acts like a guy from the 21st Century]]. This change brought a broken base about it.
354** Necron Pariahs were some of the most powerful troops and their presence added to the CosmicHorrorStory of the Necrons. Not only were they removed from the game altogether in the ever-divisive 5th Edition codex, but the the inception of the Pariah gene within humanity that led to their creation by the C'tan was dissociated from the faction altogether. Necron fans... didn't take this well.
355** 8th edition had many players screaming that GW destroyed the game. Getting rid of many rules and mechanics to simplify it, at the cost of all its depth. Changes included characters no longer joining units, initiative in close combat no longer being a thing. Doing away with vehicle facing and armor value, and the psychic phase being revamped with most of different powers gone.
356** 9th Edition has already caused uproar among people who play gunline armies for reworking Overwatch so now it is a 1CP strategem and is nerfed to fit in line with the reworked cover and terrain rules. Other players have pointed out that it might mean castle lists finally no longer rule the roost and fast assault and mechanised infantry-style lists will make a resurgence, allowing for less plodding, more tactical games. 9th Edition has also been contentious for perceived power creep.
357* ThisIsYourPremiseOnDrugs: ''Warhammer 40,000'' is your StandardSciFiSetting injected with a cocktail of every drug known to man and genuine lunar dust, stuck in a blender with ''Franchise/{{Alien}}'', ''[[TabletopGame/BattleTech Mechwarrior]]'', ''Franchise/StarshipTroopers'', ''Franchise/StarWars'', and teeny, tiny sprinkles of ''ComicBook/JudgeDredd'' and ''2000AD'', embellished with spikes and prayer scrolls, bathed in blood and turned up to EleventyZillion (and then [[IncendiaryExponent set on fire]]). [[CrossesTheLineTwice Twice.]] [[ChainsawGood With 8ft chainsaws.]]
358* UnintentionallySympathetic: A huge contributor to the Imperium of Man’s popularity. Despite being a horrific dystopia, being the central focus means [[SympatheticPOV writing keeps putting its characters in a sympathetic light]]. Not to mention that the enemies of the Imperium are, by and large, just as evil as imperial propaganda makes them out to be, especially [[CardCarryingVillain Chaos and the Drukhari]]. As a result, it becomes easy to [[RootingForTheEmpire root for the Imperium]] when it is faced by [[OmnicidalManiac enemies seeking humanity’s annihilation]], or at the very least, see the Imperium less as a cautionary tale on fascism and more as a [[TragicVillain victim who became a bully]]. Not helped by the Imperium being [[MostWritersAreHuman human]] and as such getting more leeway from fans and writers alike, as well as getting roughly 90% of the entire lore focused on them over potentially more sympathetic races like the T'au or the Craftworlders Aeldari.
359* UnintentionallyUnsympathetic: Perturabo has had [[DependingOnTheWriter attempts to write him as sympathetic]] by showing how badly the Loyalists and Traitors alike treated him. The problem for his detractors is that all the moments where he was written as [[EvilIsPetty a petty jerk]] who committed horrific atrocities while lacking any sort of FreudianExcuse like the other Traitor Primatchs still exist in the same continuity.
360* UnpopularPopularCharacter: People expectedly tend to not like the morale officer who also is supposed to shoots them through the head for expressing too much of a sense of self-preservation in a dire situation, but the Commissar is about as sure to appear in fan discussions and works of the Imperial Guard as the mere Guardsmen themselves for being ([[BlingOfWar stylish]]) walking, talking examples of the Imperium's repressive inhumanity...[[Memes/TabletopGames and probably the [=*BLAM!*=] meme]].
361** Kharn is the most popular Chaos Space Marine among fans. In-universe, he's easily the most hated since he turns on everyone he gets near...[[FriendOrFoe viscerally]].
362** The [[TheBerserker Flesh Tearers]] are one of the most infamous Space Marine chapters In-universe. Thanks to being a bunch of AxCrazy [[BloodSplatteredWarrior warriors]] (even if they aren't under the influence of the Black Rage) that are reported to even attack [[UnfriendlyFire allies]] and even civilians, which has made them be viewed with scrutiny among the more noble chapters (Like The Salamanders) and A source of investigation from The Inqusition. Out-universe, they are one of the more well known successor chapters (arguably second only to the Black Templars) and get more coverage than one might think.
363* UnexpectedCharacter: Not many people expected the Crimson Slaughter, a relatively-minor warband that debuted in the 6th Edition Chaos codex, to be featured in that edition's starter set, or to have a supplement devoted to them before one of the Traitor Legions.
364* ValuesDissonance: The sheer darkness of the setting is subject to a lot of this. Many audiences, particularly Americans, are turned off by it and question why someone would find something so bleak appealing, or why it would be marketed to children (see below). In its native Britain, however, the culture of humor is a lot more cynical, and people view the ultimate CrapsackWorld that is the 41st Millennium as PlayedForLaughs in how absurdly over the top it is. Furthermore, a lot of the setting is satirizing British culture of the 1980s that would only make sense to British fans; when stripped of the initial context, it just looks like dystopia for its own sake.
365* {{Wangst}}: Only in [[CrapsackWorld a world like this]] could such a trope be a ''good'' thing. The Eldar Path of Grief exists because if an Eldar lets their emotional guard down and allows themself to really take stock of everything their people have lost since the Fall without restraint, the loss is so deep and their emotions are so extreme that they would probably [[DespairEventHorizon not be able to come back from it]]; adherents of the Path of Grief thus spend their days [[HeWillNotCrySoICryForHim weeping, wailing and generally mourning their countless losses on behalf of the rest of the Craftworld]], allowing their fellows to remain {{Stoic Woobie}}s and continue to fight on.
366* WhatDoYouMeanItsNotForKids [=/=] WhatDoYouMeanItsForKids: Given the subject matter you wouldn't think this would be a problem, but in the UK, Games Workshop stores are usually deliberately set up to appeal to 12 year olds who compose the target demographic. In the US it's considered a ''very'' adult setting. Most of Europe has it more in the middle; kids make up a good percentage of the customers and are welcome to learn the hobby, but just as many adults of all ages enjoy the game and adult-only evening events are typical in many locations.
367* TheWoobie:
368** Eldar Guardians. Eldar civilians sent into battle with weak (for 40k standards) armor and a short-ranged shuriken catapult; they are used as cannon fodder and heavy weapons support in comparison to the elite Aspect Warriors.
369** For similar reasons, the average Guardsman and Tau Fire Warrior (though at least the Fire Warriors usually ''want'' to be there).
370** Corvus Corax, the Primarch of the Raven Guard.
371** The Emperor, big time. Though he did some seriously morally questionable things when he was alive, having to murder many of his 'children', including his most beloved son, really got to him. After he was put on the Golden Throne, he further embodies this aspect: [[AndIMustScream he has no control of his body, is forced to listen to the atrocities that his own people are committing, and can only watch as the world he tried to save collapses upon itself.]] It's even been said that before all of this, his previous lives were a testament to suffering. Now it's only gotten worse.
372** The Tau Empire as a whole. Accusations of being an EmpireWithADarkSecret notwithstanding, they really want to build a better tomorrow for all species in the galaxy through the philosophy of the Greater Good and believe that [[AWorldHalfFull as much of a dump as the universe is, they still have a fighting chance]]. Sadly for them, their diplomatic approaches are often treated with hostility and suspicion by the Imperium, several older races call them [[SillyRabbitIdealismIsForKids "naive children"]] and generally very few people give them the time of day. Worse yet, while some accept their offers of diplomacy, those people and the Tau make a convenient excuse to launch a reclamation campaign by the Imperial Guard, or an Exerminatus if they prove too stubborn. In a universe ''not'' dedicated to eternal warfare, they might already have an empire spanning the entire galaxy, ruled in a fair and meritocratic manner -- but in this one, they're seem to be destined to forever be the joke among the other factions.
373** Isha. Not only did she have to see most of the Aeldari Pantheon get killed by Slaanesh, she is being held captive in the Garden of Nurgle, where she serves as a guinea pig for Nurgle's plagues, knowing that if he is satisfied with the results, he will use them to infect mortals.
374** On a meta level, the Sisters of Battle. One of Games Workshop's coolest and most unique creations, but with only a digital codex to keep them going, their miniature stock being slowly run down to nothing, and fewer and fewer references in the fluff or Black Library novels, plus being basically the only women you'll see on a 40k tabletop, you'd be hard pressed to find a 40k player who doesn't feel at least a little sorry for them. It doesn't help that Matt Ward treated them as little more than Chaos-resistant bloodbags for his preferred factions to drench themselves in.
375* {{Woolseyism}}:
376** The French translation of the ork [[FunetikAksent tellyporta]] is "téla-tépula", which means "you iz here-you izn't here no more". An Orkier description of a teleporter you will not find.
377** Enginseers become technaugures (techno + augury).
378** The Spanish translation of the Painboy is "Matazanoz", which literally translates more or less as "Healthykiller", and is a pejorative term for bad doctors whose treatments are harmful or even dangerous to their patients.
379** The Spanish translation for the Ork Warboss is 'Kaudillo' [[labelnote:note]]The word ''Caudillo'' basically translates to 'Chieftain'[[/labelnote]]. Those people who know their 20th-century Spanish history will remember [[UsefulNotes/FranciscoFranco a certain dictator who had the same title.]]
380** The German Skitarii codex translates the expression "to be found wanting" as "für zu leicht befunden werden", which literally means "to be considered too light(weight)". This makes perfect sense, seeing as the Cult Mechanicus thinks that flesh is weak and more metal body parts will make you better and thus heavier.

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