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1[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/foodfight.png]]
2[[caption-width-right:300:Those tiny characters chasing the cart in the background [[BillingDisplacement are the actual leads]]. Also, the film looks ''[[CoversAlwaysLie nothing]]'' like this.]]
3
4''Foodfight!'' is a CGI-animated film. Its plot is essentially ''Franchise/ToyStory'' or ''WesternAnimation/WreckItRalph'' with advertising mascots. Like ''WesternAnimation/{{Delgo}}'', it barely had a release at all. It is ''notorious'' for its long and TroubledProduction, which started way back in 1997. It entailed, among other things, the alleged theft of the hard drives containing the animation, resulting in the production being started again from scratch. [[DevelopmentHell The process of licensing and negotiating with rights-holders for the many mascots took years]]. The film was completed in 2008. It had an unceremonious theatrical release in Europe in 2012, and a Video On Demand and DVD release in North America in 2013. With much of the budget being spent on an AllStarCast, and the do-over after the so-called "theft" of the footage, the film's animation uses a lot of poorly applied motion capture and questionable rendering.
5
6The story concerns a grocery store that comes to life at night when people are not around. Dex Dogtective (Creator/CharlieSheen) is a top agent of the [[FunWithAcronyms United Supermarket Defense Association]], which keeps the aisles safe from crime, as well as running a nightclub called the Copa-Banana where fellow advertising icons, such as Advertising/CharlieTheTuna, Mr. Clean and the California Raisins, can hang out. The mascots are called "Ikes" for short, [[AllThereInTheManual although this term is never directly clarified in the movie]]. After his beloved girlfriend, Sunshine Goodness (Music/HilaryDuff), vanishes without a trace, he ends up stepping out of the detective game. Six months later, he's drawn back in when a mysterious line of products, "Brand-X", has emerged in the grocery store by the machinations of Mr. Clipboard (Creator/ChristopherLloyd), and Icons are disappearing or being murdered. With the help of his best friend, Daredevil Dan (Creator/WayneBrady), Dex must uncover the truth behind Brand-X and its FemmeFatale leader Lady X (Creator/EvaLongoria) and rally a resistance in order to prepare for, well, a [[TitleDrop Food Fight]].
7
8Not to be confused with the [[http://en.wikipedia.org/wiki/Food_Fight_%28video_game%29 classic trak-ball arcade game]] ''Food Fight'', or the manga series ''Manga/FoodWars''.
9
10Compare the animated short ''WesternAnimation/{{Logorama}}'', which used a similar concept.
11
12----
13!!Tropes used in this film include:
14* TwentyPercentMoreAwesome: [[http://www.nytimes.com/2013/08/11/movies/the-rise-and-fall-of-the-computer-animated-foodfight.html?src=dayp Apparently]] in the re-do, Producer/Director Larry Kasanoff wanted to take a more hands-on approach to management but didn't quite understand how the animation process works. He would wander around the animation floor requesting that things be "more awesome" or "30 percent better".
15* AdvertisedExtra: Creator/HarveyFierstein is often listed as part of the starring cast, even though his character Fat Cat Burglar only appears in the opening scene.
16* AllThereInTheManual: The fact that the inhabitants of the supermarket call themselves "Ikes" (as in, "icons" of the brands they represent) is something you have to figure out for yourself, because ''nowhere'' in the movie is it directly discussed or referenced.
17* AmbiguouslyGay: Actually a bit more than ambiguously in Vlad Chocul's case. He constantly flirts with Daredevil Dan, but whether he's attracted to him or just wants to eat him since Dan is made of chocolate and Vlad is a chocolate vampire is unclear.
18* AmbiguouslyJewish: The big-nosed nasal decongestant mascot Dr. Si Nustrix speaks with a stereotypically Jewish Mid-Atlantic accent and exhibits the Jewish stereotypes of neuroticism, being sickly, [[JewishAndNerdy intelligence]], and having [[SizableSemiticNose a big nose]].
19** Less ambiguous on [[https://archive.org/details/foodfight-novelization-hq-scans/page/68/mode/2up the Junior Novelization]], where the good doctor also blurts out exclamations in [[YiddishAsASecondLanguage Yiddish]].
20---> “Holy schnozola!” ''Nustrix yelled as he woke with a squirrel on his nose.'' “What’s going on?"
21* AppealToTradition: The whole movie has an undercurrent of this, with the "new" Brand X threatening to overtake the established brand products. It's probably best demonstrated in the scene where Leonard and Mr. Clipboard meet each other.
22-->'''Mr. Clipboard:''' Give us one week! Your cu-cu-cu-customers won't know how they lived without Brand X!\
23'''Leonard:''' Everything's so nice, the way it is. We don't have space.\
24'''Mr. Clipboard:''' [[EvilLaugh Oh-ho-ho-ho-ho-ho-ho]], I'll make space.
25%%* AwardBaitSong: [[https://www.youtube.com/watch?v=HrREGsL2f2w You Got Me Believing]] sung by Joe Esposito, and written by ''Music/DonnaSummer'' (alongside her husband Bruce Sudano).
26* BeautyEqualsGoodness: Strongly enforced. The main heroes are portrayed as attractive, while the villains are generally hideous. Also played straight when [[spoiler:femme fatale Lady X is revealed to have been an old, hideous, overweight woman the whole time]].
27* BigBad: Lady X is the leader of Brand X, who tries to take over the grocery store and the world by committing genocide against brand-name mascots. [[spoiler: It's also revealed she was controlling Mr. Clipboard, who turned out to be a robot.]]
28* BrandNamesAreBetter: The core axiom of the movie. The generic product mascots are villainous and murder the brand name mascots, and rely on addictive ingredients and murder to become popular.
29* BrandX: The main villains are all Brand X generic products.
30* ButtMonkey: Cheasel T. Weasel is on the receiving end of much slapstick, including being hit by a train.
31%%* CampGay: Lieutenant X.
32* CanineConfusion: Dex Dogtective loves to eat raisins and chocolate, both of which are ''toxic to dogs'' (especially the former). Though it could be justified, since he's an "ike" (a food mascot) and [[FunnyAnimal anthropomorphic]].
33* CaptainCrash: Daredevil Dan repeatedly crashes his plane trying to do stunts, particularly the loop-de-loop.
34* CatGirl: Sunshine Goodness is a catgirl raisin mascot. Her ears are the same color as her skin. She and Dex are a FemaleFelineMaleMutt romantic couple.
35%%* ChekhovsGunman: Mr. Clipboard.
36* CoatFullOfContraband: Cheasel T. Weasel has a coat full of various products as seen in his first scene. It's never elaborated on what they are, but they're likely some sort of contraband since he's selling them on the street at night.
37* TheComicallySerious: An unintentional example with Leonard, who reacts to [[LargeHam Mr.]] [[LaughablyEvil Clipboard]] with the utmost seriousness, even treating him stepping on a bag of chips as though he murdered someone in front of him.
38--> '''Leonard:''' ''(genuinely heartbroken)'' That was a perfectly good bag of chips. Never opened, never enjoyed...
39* CoversAlwaysLie:
40** The poster actually pushes the protagonists to the corner while spotlighting a group of ikes that only show up as extras -- undoubtedly to call the audience's attention to characters they'll actually recognize, instead of generic {{funny animal}}s.
41** Chiquita Banana is listed as one of the many advertising mascots featured in the movie on the poster but is replaced by a CaptainErsatz in the film.
42* DamselInDistress: Sunshine is kidnapped by the villains and Dex has to rescue her.
43* DepartmentOfRedundancyDepartment: The name of Marketropolis Market.
44* DepravedBisexual: Lieutenant X seems to be sexually aroused by torturing other Ikes, regardless of their gender.
45* DepravedHomosexual: Vlad Chocul, who is constantly trying to sexually harass Dan. He's a chocolate vampire, so it's implied he wants to ''eat'' Dan.
46* DesignatedGirlFight: [[spoiler:Dex is explicitly forbidden from physically fighting Lady X due to their difference in sex, forcing Sunshine Goodness to take up the job.]]
47* DisneyDeath: [[spoiler:A cure for Lady X's poison is found and it revives the dead Icons]].
48* ADogNamedCat: Downplayed. The film's StarterVillain is a rat named "Fat Cat Burglar", so-named because he steals kittens. However, Dex nicknames him "Fat Cat".
49%%* DoesThisRemindYouOfAnything: "Report the undesirables."
50* TheDragon: General X is this to Lady X.
51* DrunkOnMilk: Dex [[DrowningMySorrows drowns his sorrows]] with milk.
52* DullSurprise: Thanks to the motion-capture animation's use of gestures rather than facial expressions, characters rarely change expression. Near the end of the movie [[spoiler: Sunshine Goodness and Lady X]] get in a fight, and the latter doesn't even react when she's being repeatedly punched in the face.
53* EldritchLocation: Marketropolis is an unintentional example. The boundaries between the human world and the Ikes' world are not clearly established. When the lights go off in the Supermarket at night, the Ikes come to life - but their world itself seems to occupy another dimension, including having its own ''sky'' and weather (despite seemingly taking place within the real supermarket). And characters seem to be able to transition between the two locations at will - [[spoiler: like when Mr. Clipboard invades the Ike realm and turns out to be a robot piloted by Lady X]] - with the method of doing so never properly explained.
54* EverybodyDoTheEndlessLoop: During the scenes that take place at the Copa Banana (as well as pretty much all the scenes that involve large crowds), upon closer inspection, several oddities are noticeable. Most of the crowds consist of only a few generic human models which are sometimes not even [[PaletteSwap palette swapped]]. The crowd only has about three or four "dancing" animation loops, most of which just involve flailing the arms and legs with no rhythm. Sometimes two or more individuals dance in perfect sync with the exact same movements, meaning that the "dancing" animation loop was copy-pasted onto multiple models without even adjusting the timings.
55%%* EvilIsHammy: Mr. Clipboard, Lieutenant X, and Lady X as the story progresses.
56* {{Expy}}:
57** Lieutenant X is reminiscent of [[Film/TheRockyHorrorPictureShow Dr. Frank-N-Furter]].
58** General X brings to mind Napoleon Bonaparte.
59** Dex Dogtective is an amalgamation of Franchise/IndianaJones, [=McGruff=] The [[https://en.wikipedia.org/wiki/McGruff_the_Crime_Dog Crime Dog]] and Creator/HumphreyBogart's character from ''Film/{{Casablanca}}''. His cereal seems to also be influenced by [[http://gbnfgroceries.blogspot.com/2014/04/from-cereal-aisle-undercover-bears.html Undercover Bears Oatmeal.]]
60** By sheer coincidence, Mr. Clipboard's design is almost identical to that of the character VideoGame/IMMeen, although his personality is completely different.
61** Many other instances, such as Vlad Chocul, are due in part to multiple backers dropping their support of the film.
62*** The fact that a lot of said expies are unflattering caricatures makes it likely they doubled as a TakeThat, with the exception of Sunshine Goodness, who, if you look at her name and the fact that she shills raisins, is likely supposed to be an expy of the [[https://en.wikipedia.org/wiki/Sun-Maid Sun-Maid Raisins]] girl (despite looking nothing like her and being [[LittleBitBeastly vaguely feline]]).
63* FantasticRacism: Ikes representing sugary products apparently don't get along with Ikes from salty products, with such as "saltlick" and [[PrecisionFStrike "candy arse"]] being thrown between them.
64* FauxActionGirl: Sunshine is built up to be an ActionGirl, [[spoiler:then spends all but the last ten minutes of the film being held hostage, though we don't know she's still alive. Though she did give a pretty good beat down to Lady X]].
65* FemaleFelineMaleMutt: Sunshine, a CatGirl, and Dex, a dog man, are a couple.
66* FoodFight: There's a big one between the Ikes and Lady X's forces near the end.
67* {{Foreshadowing}}:
68** [[spoiler:Mr. Clipboard's strange mannerisms and movements toward Leonard in the supermarket, especially the bit where he stutters trying to say ''customers'' plainly (to the point of only being able to say the word after [[PercussiveMaintenance a knock to his own head]]), should tip off that he's actually a robot.]]
69** When Dex finds out that Sunshine's product was recalled, her brand is shown next to that of a prune mascot's that was also recalled. [[spoiler:Lady X is revealed in the ending to have been that same recalled prune mascot.]]
70* FreezeFrameBonus: At one point the cover of the unreleased game ''Donkey Kong Coconut Crackers'' [[http://figmentjedi.tumblr.com/post/102670409191 can be seen in the background]] of the original trailer.
71* FreudianExcuseIsNoExcuse: Lady X herself may have a tragic excuse, but it does not excuse [[spoiler: the deaths of all the mascots, and while the mascots are fortunately revived, her actions are still hollow]].
72* FunWithAcronyms: The United Supermarket Defense Association (which shares an acronym with the United States Department of Agriculture).
73* GodwinsLaw: Let us sincerely hope that the bad guys being [[PuttingOnTheReich brand Nazis]] was merely a poorly-thought-out design choice for the sake of the ''Casablanca'' [[WholePlotReference analogue]] and not the actual intended message of the movie.
74* {{Gonk}}:
75** The absolutely hideous baby and mother Dex encounters when in the supermarket during the daytime.
76** It wouldn't be too far from the truth to say that all the evil characters -- save Lady X [[spoiler:except for her appearance as her true self at the end]] -- fall into this. Even some good, like Dr. Si Nustrix, do too.
77* GoryDiscretionShot: Before [[spoiler:Brand X's higher-ups kill a toothpaste mascot with a ''[[ThisIsADrill giant dentist's drill.]]'']]
78%%* GratuitousSpanish: "Mi comprendo."
79* GreaterScopeVillain: Mr. Clipboard, the guy who first sold Brand X to Marketropolis Market in the first place. [[spoiler: Subverted; he's a robot piloted by Lady X]].
80* {{Hammerspace}}: Dex pulls a large hunk of cheese out of his pocket in his first scene.
81* HeelFaceTurn: The four rodents are at the movie's beginning the henchmen of the minor villain Fat Cat Burglar, but later, they help Dex fighting Brand X.
82* HumanoidFemaleAnimal: Dex is clearly a dog, but Sunshine (supposedly a cat) is a human with cat ears.
83* HurricaneOfPuns: There are dozens of food-related puns in this movie.
84* IJustWantToBeLoved:
85** [[spoiler:Apparently, Lady X, who was a prune mascot, wanted Dex to love her. That, and she wanted to TakeOverTheWorld.]]
86** [[spoiler:Also an exact quote and apparent motivation for the Fat Cat Burglar in the beginning of the film.]]
87--->'''Fat Cat Burglar:''' I just want to be loved, IS THAT SO WRONG?
88* InformedJudaism: Dex is said to be Jewish at the very end, ''after the credits have started to roll'' (apparently, all kosher foods have Jewish ikes).
89* InkSuitActor: Mr. Clipboard looks very much like his voice actor.
90* InterspeciesRomance: Dex is a FunnyAnimal dog while Sunshine is a CatGirl who looks mostly human.
91* ItsPersonal: This becomes the case when Dex discovers that Lady X is trying to unify all of the product companies and is the one responsible for Sunshine's disappearance.
92* JoinOrDie: General X gives the Ikes an ultimatum: "Unless you care to suffer a long, cruel expiration, you will sing your allegiance to Brand X."
93* JustFollowingOrders: Given word for word by one of the Brand X commanders.
94* KickTheDog: Mr. Clipboard stomping on a bag of chips.
95* LampshadeHanging: When it's revealed that Lady X was Mr. Clipboard all along, Dex questions how an ike was able to leave the store, and X essentially states that good looks can get you anywhere you want, which still doesn't clear anything up.
96* LaResistance: Stated directly by the overtly French character Francois Fromage.
97* LargeHam: Mr. Clipboard. Creator/ChristopherLloyd leaves no piece of the scenery uneaten.
98--> "SURVIVAL OF THE FITTEST, LEONAAAAAAAAAHAAAAAAAARD!"
99* LastSecondWordSwap: Frequent, often to make up for the fact that characters would otherwise be swearing.
100-->"Kiss my additives!"\
101"What the fudge?"\
102"You cold-farted itch!"
103* LightFeminineAndDarkFeminine: The hero's blonde, blue-eyed LoveInterest named Sunshine Goodness is the Light and the seductive, villainous FemmeFatale Lady X is the Dark (who is also dark-haired in contrast to Sunshine's HairOfGoldHeartOfGold).
104* MadeOfIron: Cheasel T. Weasel gets hit by a train, crushed by a wrecking ball, falls off buildings, yet never gets a scratch on his body.
105-->'''Creator/BradJones:''' I never die, [[LampshadeHanging for some reason.]]
106* MagicPants: Zigzagged. [[spoiler: After Sunshine Goodness beats up Lady X enough, her plastic surgery comes undone and she bloats back up into her morbidly obese physique. Despite the massive change of mass, her catsuit is still intact, albeit with some visible tears in parts.]]
107* MagicPlasticSurgery: {{Exaggerated|Trope}} with [[spoiler:Lady X]], who through the magic of plastic surgery has managed to squeeze [[spoiler:several hundred pounds of fat into a super slim physique. Once Sunshine Goodness beats her up enough, it all comes undone.]]
108* MassiveMultiplayerCrossover: Advertising/CharlieTheTuna, the California Raisins, Mrs. Buttersworth, Mr. Clean, and Twinkie the Kid among others.
109* MilkingTheGiantCow: Pretty much every character uses dramatic arm movements while talking, likely in an attempt to make up for the lack of facial animation. Particularly notable when Dex twirls around once like a ballerina during TheReveal for no apparent reason.
110* MobileSuitHuman: [[spoiler:Lady X used a suit of Mr. Clipboard to sell Brand X to the store.]]
111* MookLieutenant: Lieutenant X.
112* MsFanservice: Lady X, Until it's revealed that she's [[spoiler:an ugly, old prune mascot]].
113%%* TheNapoleon: General X.
114* ANaziByAnyOtherName: The parallel is taken [[{{Anvilicious}} anviliciously]] far with Brand X.
115* NoFlowInCGI: Any character that has hair is stiff and plasticky-looking, and the FunnyAnimal characters like Dex and Dan are just given a fur-like texture with no actual hairs on their skin. Most of the particle effects are either 2-D sprites or the same thick, viscous "sludge" effect being used over and over again in a number of different ways.
116* NoHoldsBarredBeatdown: [[spoiler:Sunshine Goodness delivers one to Lady X since the male Dex Dogtective is forbidden from doing so.]]
117* NonIndicativeName: Just by looking at him, you can clearly tell the Fat Cat Burglar is clearly a '''rat''', ''not'' a '''cat'''.
118* NothingExcitingEverHappensHere: At the start of the movie, Mr. Leonard states that nothing exciting happens at Marketopolis after dark...[[TemptingFate and this is immediately juxtaposed with the introduction of the in-store city.]]
119-->'''WebVideo/JonTron:''' Now, that is ''exactly'' what someone would say if something much ''does'' happen around here after dark!
120* ObviouslyEvil: Mr. Clipboard destroys other people's property, implicitly threatens violence when his demands aren't met, and acts like someone with a previously-unknown mental disorder. Probably not a good person.
121* TheOneThatGotAway: Dex losing Sunshine Goodness. [[spoiler:{{Subverted}} at the end of the movie when, after Sunshine is found to be alive and the final battle is over, Dex ''finally'' gets to propose to her. [[EarnYourHappyEnding She accepts.]]]]
122%%* ParentalBonus:
123* ParentheticalSwearing: Several times, mostly by Daredevil Dan. A few examples:
124-->'''Dex:''' You cold-farted [[WitchWithACapitalB itch!]]\
125'''Dan:''' How 'bout some chocolate frosting!\
126'''Dan:''' What the [[LastSecondWordSwap fudge?]]\
127'''Dan:''' Are those melons real?[[note]]Referring to literal watermelons[[/note]]
128* PietaPlagiarism: Leonard holds the stomped-on bag of chips as if it's his dying child.
129* PrecisionFStrike: The word "arse" is uttered at least once.
130* ProductPlacement: Ubiquitous, given it's a film about advertising mascots. Apparently, though, Threshold wasn't paid by the brands; instead, the companies were expected to promote the movie when it was released, which backfired considering the movie never got a wide theatrical release.
131* PuttingOnTheReich: The Brand X army. Interestingly, though, the soldiers wear [[AnachronismStew World War I-style pickelhaubes]] alongside World War II-themed SS-like uniforms.
132%%* RecordNeedleScratch: Generated by a ''CD'' player, no less.
133* RecycledInSpace: It's ''Film/{{Casablanca}}'' IN A GROCERY STORE! complete with carbon copies of some of Casablanca's most notable scenes, such as the "La Marseillaise" sequence.
134* TheReveal: [[spoiler:Mr. Clipboard is actually a [[HumongousMecha mech]] controlled by Lady X... who is actually Priscilla Pusly, the prune mascot.]]
135* RoboticReveal: [[spoiler:Mr. Clipboard is revealed to be a robot controlled by Lady X.]]
136* RunningGag: Mr. Clean getting dirty ''should'' be this, but it only happens twice.
137* ShoutOut: To practically everything, which pretty much hammers it to the audience.
138** One of Dex's outfits is very obviously based on that of Franchise/IndianaJones.
139** The Brand X salute looks very similar to the salute given by Pink's followers in ''Music/TheWall''. Fittingly, both groups are [[ANaziByAnyOtherName ersatz-Nazis]].
140** At the end, Dex tells Lady X "[[Film/GoneWithTheWind Frankly, my dear, I don't give a spam]]."
141* SimpletonVoice: The frog has this.
142* StealthPun: A potato chip mascot is shown going four sheets to the wind on Potato Juice.
143* StockFootage: The same clip of Mr. Leonard backing out and bumping into a shopping cart at closing time shows up three times.
144* StrangeSalute: The Brand X salute is performed by raising one's crossed arms above one's head.
145* TakeThat: Brands that refused to let the makers use their characters were replaced with caricatures with barely-changed names.
146** The film's version of the Chiquita Banana lady is a fat, surly bartender named Lola Fruitola.
147** The [[IncrediblyLamePun chip-faced]] pirate that Dex meets at the bar is the mascot for a brand of chips, and more than likely a substitute for the pirate on the Pirate's Booty brand of puffed rice.
148** Vlad Chocul is an obvious stand-in for [[Advertising/MonsterCereals Count Chocula]], both of them being chocolate cereal vampires. However, Vlad is also AmbiguouslyGay and has a serious and somewhat rapey attraction to chocolate people. And Vlad is an actual [[FunnyAnimal bat]] rather than a humanoid vampire.
149* ThisMeansWar: In response to the JoinOrDie ultimatum from General X, Dex leads the other Ikes in defying the Brand X army with a rendition of "La Marseillase". This in turn leads to General X bringing out an even bigger army for the inevitable war with the Ikes.
150* TitleDrop: When Dex declares war on Brand X, he bellows "FOOD FIGHT!"
151* ToiletHumor: There's a frog that cuts one at the beginning of the movie for no reason other than for this trope.
152* TrailersAlwaysSpoil:
153** Sunshine Goodness is seen fighting [[spoiler:Lady X]].
154** Mr. Clipboard [[spoiler:shows up in the supermarket at night]].
155** Even worse, the trailer spoiled the film's ''climax''. [[spoiler:Dex Dogtective and Sunshine Goodness jump from the crumbling building and land on the plane. Them safely on the plane is also shown prominently.]]
156* TrivialTragedy: Mr. Clipboard takes a bag of chips off a shelf in the supermarket and brutally crushes it on the floor with his foot. The owner of the supermarket is genuinely heartbroken about this.
157-->'''Owner:''' That was a perfectly good bag of chips! Never opened... never enjoyed...
158* UglyAllAlong: Madam X is introduced as a sexy FemmeFatale, trying to use her looks and wiles to seduce protagonist Dex Dogtective. By the end of the movie it's revealed that her true form is that of a [[spoiler:wrinkled old woman befitting the mascot of a prune company and she had gone to Brazil for plastic surgery... which somehow is undone by getting punched by the female lead.]]
159* UsedToBeMoreSocial: Dex, after he loses Sunshine.
160* WhiteIsPure: Mr. Clean is one of the characters in the movie, and a running joke in the movie is that he's always getting dirty.
161* WolverinePublicity: As mentioned above, the ProductPlacement characters are featured first and foremost on the film poster, even though the characters in question aren't featured prominently in the film.
162* WouldntHitAGirl: During the climax, Dex refuses to fight Lady X because he doesn't hit women.
163* YouAllLookFamiliar: Whenever there is a large crowd, it becomes fairly noticeable that there is only a handful of "generic crowd model" designs, and most of them have the same animation loops copy-pasted onto them. This is probably at its most noticeable during the climax; a crowd of Ikes are running away from Mr. Clipboard, and most of them are running in absolutely frame-perfect sync.

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