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1[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/mke_skyline_8850.png]]
2[[caption-width-right:350:[[Film/WaynesWorld It's prounounced]] [[Music/AliceCooper "mee-lay-wau-kay."]]]]
3
4The largest city in UsefulNotes/{{Wisconsin}}, Milwaukee is situated on the western shore of Lake Michigan and known as as [[ArtifactTitle "Brew City" or "The Brew"]] for having been home to four major brewing companies throughout its history [[note]]Blatz, Schlitz, Pabst, and Miller... the first two are now owned by Pabst and the last two are now headquartered in Illinois[[/note]] and several smaller ones [[note]] most notably Gettelman, bought up by Miller in 1961, and the also-defunct Independent Milwaukee Brewery, producer of Braumeister[[/note]]. Milwaukee is also home to Harley-Davidson, a motorcycle manufacturer that is known just as much for their [[BadassDecay clothing line, hotel and restaurant chains, and making high-priced toys for wealthy executives]] nowadays. [[Film/WaynesWorld One of the more interesting aspects about Milwaukee]] [[Music/AliceCooper is that it's the only major]] [[MemeticMutation American city to have ever elected three Socialist mayors]].
5
6Milwaukee's status in the world of pop-culture has been [[BrokenBase a contentious issue for its citizens]]. Never was this more obvious than in 2008 when a privately-funded bronze statue of [[Series/HappyDays Arthur "Fonzie" Fonzarelli]] was erected along the city's Riverwalk to heavy controversy. Many residents feel that the city's portrayal as an urban {{Eagleland}} in ''Series/HappyDays'' and its spinoff, ''Series/LaverneAndShirley'' was not only historically inaccurate [[note]]During the RedScare in TheFifties, when the shows took place, Milwaukee's mayor was Frank Ziedler, one of the three Socialists whom Music/AliceCooper alluded to in the ''Film/WaynesWorld'' quote at the end of the last paragraph.[[/note]], but has hurt the city socially and economically by stigmatizing it as a stodgy, blue-collar town. In fact, Creator/GarryMarshall, the shows' producer, had never even stepped foot in the state of Wisconsin until the statue's dedication. This is such a big issue locally that Milwaukee Mayor Tom Barrett, upon being elected in 2004, quipped that one of his goals was to let the world know that "[[TakeThat Laverne and Shirley don't live here anymore.]]"
7
8The stodgy image extends to the [[http://en.wikipedia.org/wiki/Flag_of_Milwaukee city's flag]], a crowded mish-mash of buildings, seals and icons that was created in the 1950s (and includes a few now non-existent things, like County Stadium) and is maligned in the flag and design communities (ranking fourth last in one poll, only ahead of 'futzing around in UsefulNotes/MSPaint' entries for smaller towns). It has been oddly defended by older city politicians and residents; only in 2018 has an incredibly simpler and acclaimed "People's Flag" begun to gain strength for an official adoption by the city.
9
10Milwaukee was incorporated on January 31, 1846 as an end to the violent "Bridge Wars" between three different settlements along the Milwaukee River: Juneautown, Kilbourntown, and Walker's Point. (This is still visible, however, in the streets: many that intersect at the Milwaukee River do not cross straight, but tend to angle on each side. North of the river the streets have names: these change into numbers once you cross the river, e.g. Water St. turns into 1st.) Although Milwaukee grew generously, in population and physical size, it never truly lost the feel of three separate towns; as the immigrants who came to Milwaukee tended to settle in ethnic clusters along those same lines, thus entrenching it for generations to come.[[note]]Milwaukee is actually the single most segregated city in the United States. It's not entirely because of sociopolitical or economic circumstances, but you can tell which neighborhood you're in depending on which side of the street you're standing in.[[/note]]
11
12'''East Side'''
13
14Sometimes referred to as East Milwaukee or simply, "The East." The east side grew out of the original Juneautown settlement into an Italian neighborhood, and is still home to a large number of Italian-owned businesses such as restaurants and bakeries.
15
16Towards the end of TheSixties, the east side's corner bars and coffee shops such as the Avant Garde became incubators for Milwaukee's growing counterculture that eventually centered on Brady Street. Predictably, this led to a wave of gentrification through TheNineties, turning the surrounding area into a {{bourgeois bohemia|n}}... especially on or near the lake. In turn, the original Brady Street scene has since moved west across the Milwaukee River into the neighborhood of [[ExactlyWhatItSaysOnTheTin Riverwest]].
17
18The University of Wisconsin-Milwaukee was founded in 1956 [[note]]out of a merger between the already established Wisconsin State College of Milwaukee on the upper east side to the University of Wisconsin Extension in Downtown Milwaukee[[/note]], and has since grown to boast one of the top film schools in the world. Many UWM Film School grads find work in Hollywood and over 100 episodes of ''Series/{{CSI}}'' have been shot by UWM alumni. The film school is also credited for the numerous film festivals that now call Milwaukee's East Side home, the biggest of which is the Milwaukee Film Festival, which takes place every September and into October.
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20The university's rapid expansion has also drawn the ire of older residents, who loathe how much of a college town East Milwaukee has become. This came to a head in the fall of 2012, when Milwaukee's Police Chief sent a letter to the university stating he considers UWM students to be "guests" and not citizens, which angered many students and non-students alike.
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22The original Juneautown is now known as Eastown, and makes up the eastern half of Downtown Milwaukee. It's most well-known landmark is the ''Brise Soleil'' ("Sun Breaker") of the Milwaukee Art Museum[[note]]the sailboat-looking thing on the left side of the page image[[/note]].
23
24'''North Side'''
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26Sometimes referred to as North Milwaukee or simply, "The North." The north side grew out of the original Kilbourntown as it was settled by Bavarian immigrants, many of whom fled what is now known as Germany after an unsuccessful revolution in 1848 and brought with them their beer and pro-labor politics... both of which would have a profound effect on Milwaukee's economic and cultural development.
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28Today, the north side is predominantly African-American, though the outer reaches have more of a racial mix. It is often seen as a blighted {{Gangsterland}} (although the Near South Side and the northern part of the East Side are recent contenders). This is understandably a point of contention for many local residents, as the north side is a fairly large area with some middle-class residents; however, a number of neighborhoods are truly as bad as portrayed on the local news, where many of the stereotypes come from.
29
30It is also home to what was the Northridge Mall, which remains relatively intact since its 2003 closure, and is a common sight in the online Dead Mall community. Until 2023, the reason it hadn't been torn down was that a distant Chinese company purchased the property and used the bankruptcy and court system to its advantage to avoid having it taken by eminent domain. The plan was re-develop it as a regional Asian shopping destination specific to the area's...very small Chinese community; Milwaukee and other smaller cities in the region are more known for their Hmong and Indian-American population. No progress was made, and the city finally claimed the property in January 2024, and is currently beginning progress on demolition after receiving state money to knock it down.
31
32The original Kilbourntown settlement is now the western half of Downtown Milwaukee known as Westown (and sometimes referred to as "The West Side"). Marquette University, the oldest university in Milwaukee, is in this part of the city. It was also the scene of many of the infamous [[SerialKiller Jeffrey Dahmer]] murders.
33
34'''South Side'''
35
36Unlike the other two "sides," this is the only side that's almost never referred to as _____ Milwaukee or "The ____." Presumably, this hasn't caught on due to the existence of South Milwaukee, a completely separate town [[ExactlyWhatItSaysOnTheTin just south of Milwaukee's border]], along with it having more separate suburbs than the north, which had the city basically swallow that area up in Milwaukee's last-gasp annexations of the 50's. It is also the hardest "side" to classify, as many neighborhoods that don't fit traditional south side definitions have emerged in the past two decades. Milwaukee's south side includes the following:
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38* '''Walker's Point''': Sometimes referred to as the Fifth Ward or The {{Gayborhood}}, the third original Milwaukee settlement is now home to the city's LGBT night life, as well as some of the city's more established antique shops. Walker's Point is also home to the "Polish Moon" (more correctly called the [[https://en.wikipedia.org/wiki/Rockwell_Automation_Headquarters_and_Allen-Bradley_Clock_Tower Allen-Bradley Clock Tower]]), a lighted clock tower that sits atop a local manufacturing plant (originally electrical and factory-automation equipment manufacturer Allen-Bradley, currently owned by Rockwell Automation), and got its nickname because the neighborhood was largely Polish when it was first built in 1962. Each octagonal clock face is 40 feet, 3-1/2 inches across. (A slightly smaller tower in the same complex displays the outdoor temperature digitally on four sides.) The "Polish Moon" was the largest four-sided clock in the world until 2012, when surpassed by the clock tower of the Abraj Al-Bait in Mecca, Saudi Arabia, whose faces are 141 feet in diameter.
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40* '''Historic Third Ward''': Wedged between Lake Michigan and the Milwaukee and Menomonee Rivers, the Third Ward was originally a community of Irish immigrants. An inferno wiped out the neighborhood in 1892, which became a warehouse district for most of the 20th century. It was then predominantly an ''Italian'' community until the 794 freeway tore right through. (In a particular bit of irony, the very first recognized historical landmark building, the Our Lady of Pompeii church, was also demolished the same year of its recognition. It exists now as a plaque marking its previous location beneath the 794 overpass.) The combination of a boom of high-rise condominiums early in the 21st century, and the emergence of MIAD as a premier art school turned the area into an [[BourgeoisBohemian art district]] almost overnight. As such, many smaller, independent boutiques and art galleries can be found here.
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42* '''Near Southside''': Depending on the definition, this area could include Walker's Point, but it's usually used to describe the originally Polish, now heavily Hispanic community near Downtown centered on Caesar Chavez Drive (Walker's Point's western border). This area emerged in the 80s and 90s thanks to a wave of Mexican immigrants, who were later joined by many Puerto Ricans who moved up from Chicago and down from Riverwest.
43
44* '''Far Southside''': When Music/TheBeatles toured Milwaukee in 1964, Music/JohnLennon famously quipped that Milwaukee southsiders reminded him of [[OopNorth Liverpudlian scousers]]. Indeed, most of what people think of as the "traditional" Milwaukee south side applies here as the area is marked by a now-aging population of blue-collar Polish and Serbian Catholics, many of whom pack into Serb Hall for the traditional Friday night fish fry. This area also tends to be more conservative, politically and socially, than the rest of Milwaukee, and (right or wrong) many of its residents draw comparisons to [[Series/AllInTheFamily Archie Bunker]]... especially its infamous [[GrumpyOldMan Alderman Bob Donovan]].
45
46* '''Bay View''': Just down the lake from the Third Ward. Bay View wasn't part of Milwaukee until the turn of the 20th century, but its residents still consider Bay View to be socially and culturally different from the rest of Milwaukee, even more that usual. They even tend to list their addresses technically incorrectly as "Bay View, WI." Indeed, Bay View does retain a "small town" feel and its commercial center, Kinnickinnick Avenue, is not unlike many small town Main Street's (albeit, with a more urban and [[BourgeoisBohemian bohemian]] flair). It was also the site of the [[https://en.wikipedia.org/wiki/Bay_View_Massacre Bay View Massacre]] in 1886 as laborers went on strike to demand an eight-hour work day.
47
48Milwaukee isn't generally known as a massive sports town, but it does host the [[UsefulNotes/MajorLeagueBaseball MLB's Milwaukee Brewers]][[note]]A historically middling team who have become very strong competitors since the 2010's[[/note]] and the 2021 season NBA Champion [[UsefulNotes/NationalBasketballAssociation Milwaukee Bucks]][[note]]where Creator/KareemAbdulJabbar began his NBA career, and today the team of UsefulNotes/GiannisAntetokounmpo[[/note]], and the local private Catholic school Marquette University is a college basketball power. Milwaukeeans' greatest sport loyalty, however, is generally regarded to be to a team that doesn't even play in their city. The [[UsefulNotes/NationalFootballLeague Green Bay Packers]] play 100 miles north of the city, but they played some of their home games at the old County Stadium in Milwaukee every year until the mid-'90s. Because so many "cheeseheads" call Milwaukee home, the city remains treated as part of the team's "local market" by the NFL; it is subject to the same blackout rules as Green Bay proper, a separate "gold package" ticketing system continues to give former Milwaukee ticketholders two games a year in Green Bay, and most of the reporting on the team is done by Milwaukee papers.
49
50Famous people from Greater Milwaukee include Creator/OprahWinfrey, Les Paul[[labelnote:*]]actually from nearby Waukesha, well west of Milwaukee and not usually considered a Milwaukee suburb[[/labelnote]], Music/{{Steve Miller|Band}}, Creator/GeneWilder, Heather Graham, Al Jarreau, Eric Benet, Speech (of Arrested Development... the hip hop group, [[Series/ArrestedDevelopment not the TV show]]), current WNBA star Arike Ogunbowale, retired MLB/Brewers sportscaster Bob "Mr. Baseball" Uecker, late UsefulNotes/{{NASCAR}} great Alan Kulwicki, ''Series/RuPaulsDragRace'' winner Jaida Essence Hall, and former Israeli prime minister Golda Meir (who came to Milwaukee at the age of six and grew up on the North Side).
51
52----
53!!Fiction set in the Greater Milwaukee Area:
54
55[[AC:{{Comedy}}]]
56* Creator/LewisBlack, a regular at Summerfest [[LongRunner since 1991]], has a monologue about drinking in Wisconsin where he tells a story about what happened one night after performing in Milwaukee.
57
58[[AC:ComicBook]]
59* Jade and Obsidian of ''ComicBook/InfinityInc'' hail from Milwaukee.
60* As do the ComicBook/GreatLakesAvengers, though they relocated to UsefulNotes/{{Detroit}} in their most recent series.
61
62[[AC:{{Film}}]]
63* ''Film/{{Bridesmaids}}'' - except for when it's in UsefulNotes/{{Chicago}} (about an hour and a half away by car).
64* ''{{Dahmer}}''
65* ''Film/DawnOfTheDead2004''
66* ''Film/{{Dogma}}'' - Bartleby and Loki's opening scene is set in Milwaukee, presumably at General Mitchell International Airport. Amusingly, the address on the envelope addressed to Bartleby has the correct zip code, but "Redemption Blvd" does not exist.
67* ''Film/Mr3000''
68* ''Film/MajorLeague'' - Milwaukee County Stadium and Milwaukee's television/radio stations become the SuspiciouslySimilarSubstitute of UsefulNotes/{{Cleveland}} in the film)
69* ''Film/WaynesWorld'' - the Music/AliceCooper scene.
70
71[[AC:{{Music}}]]
72* "Milwaukee" by Al Jarreau.
73* "My Cousin In Milwaukee" was most famously recorded by Music/EllaFitzgerald.
74* "213" by Music/{{Slayer}} was written about the Jeffrey Dahmer murders and named after his apartment number.
75* "My Projects" by Coo Coo Cal
76* "Man From Milwaukee" by Hanson
77* "What Made Milwaukee Famous (Made A Loser Out of Me)" by Music/JerryLeeLewis
78* "Milwaukee Sky Rocket" by Braid
79
80
81[[AC:LiveActionTV]]
82* ''Series/HappyDays''
83** ''Series/LaverneAndShirley'' (Season 1 to 5, the show then moved to Burbank, UsefulNotes/{{California}})
84* ''Series/StepByStep'' took place in Port Washington, a RealLife city on Lake Michigan just north of the greater Milwaukee metropolitan area ([[WriteWhatYouKnow it's not actually a suburb]]; [[ArtisticLicenseGeography there's a good 12 miles of farmland and rural area in between]]).
85* Though ''Series/That70sShow'' was set in the fictional town of Point Place, the characters sometimes journeyed here, primarily when they needed to visit Hyde's real father and his record store business.
86
87[[AC:ProfessionalWrestling]]
88* "[[Wrestling/TheCrusher Reggie "The Crusher" Lisowski]] was a native of South Milwaukee who [[TropeMakers developed the beer-drinking tough-guy gimmick]] that would be adopted decades later by [[Wrestling/JimFullington The Sandman]] and Wrestling/StoneColdSteveAustin. His Polish-Milwaukeean heritage was also a huge part of his persona and he'd brag about "takin' the dollies to polka up and down Wisconsin Avenue."
89
90[[AC:WebOriginal]]
91* ''WebVideo/HalfInTheBag'' is set in Milwaukee, and (unlike most examples on this list) all location footage is shot there, since WebVideo/RedLetterMedia is based out of the city.
92
93[[AC:WesternAnimation]]
94* In the ''WesternAnimation/{{Futurama}}'' universe, Milwaukee is the known as "The Most Romantic City on Earth" and the "Birthplace of BeerGoggles."
95* In ''WesternAnimation/AaahhRealMonsters'':
96--> '''Airport employee''': What's your destination?\
97'''Father''': (excitedly) Milwaukee, Wisconsin!\
98'''Airport employee''': Oh boy, sir, you are in for the thrill of a lifetime!

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