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1* ActingForTwo: Craig Fairbrass voiced Gaz AND Wallcroft in Modern Warfare 1 before voicing Simon "Ghost" Riley in Modern Warfare 2, and reprising Wallcroft in Modern Warfare 3. Tony Curran later voiced [=MacMillan=] and player character Yuri in Modern Warfare 3.
2* ActorAllusion:
3** "[[https://www.youtube.com/watch?feature=player_embedded&v=zuzaxlddWbk The Vet and the N00b]]" trailer is both this and a CallBack. Sam Worthington plays the "Vet," after previously appearing as the commando Alex Mason in ''VideoGame/CallOfDutyBlackOps.'' The commercial also calls back to the ''Black Ops'' advertising twice. First, with the tagline "There's a soldier in all of us." Second, having NBA star Dwight Howard appear toting an M16 with a grenade launcher. NBA star Kobe Bryant appeared with the same gun in ads for ''Black Ops''.[[note]]Funny enough, both men would become teammates with each other the year after said ''[=MW3=]'' commercial.[[/note]]
4** Master Sgt. Sandman of ''[=MW3=]'' was voiced by Creator/WilliamFichtner, who also played a Delta operator in ''Film/BlackHawkDown''.
5** During Grinch's HeroicSacrifice, he's briefly seen using [[GunsAkimbo a pair of pistols]] to fight off Makarov's soldiers. Not unlike [[Film/{{Hitman}} another video game character]] that Timothy Olyphant was known for playing.
6* AllStarCast: Almost all of the new characters in ''Modern Warfare 3'' are played by prominent Hollywood actors, even though most of them are not major characters at all and are relatively small supporting roles who don't even appear in cutscenes or close-ups. Unless you saw the IMDB page, you might be surprised to learn that William Fichtner, Idris Elba, Timothy Olyphant, Bruce Greenwood, Barry Pepper, and several other well-known actors played characters in the game.
7* BeamMeUpScotty:
8** The famous line "Fifty thousand people used to live here... now it's a ghost town." was not spoken by [=MacMillan=]. It was actually spoken by Gaz in the intro. [=MacMillan's=] line in the game is "Fifty thousand people used to live in this city. Now it's a ghost town... I've never seen anything like it." Oddly, [=MacMillan=] ''does'' say that line in the Wii port.
9** There's a form of this in-series: part of Zakhaev's speech from "Ultimatum" in ''1'' is reproduced in the introduction for ''2'' - "My son's blood, on their hands." The original speech didn't include the word "son".
10* CashCowFranchise: In spades. ''2'' had the largest first-day gross in entertainment history. Not just video games -- ''all'' of entertainment, including movies and music... that was then beaten by ''VideoGame/CallOfDutyBlackOps''... that was also beaten by ''Modern Warfare 3'', which managed to smash [=MW2=]'s record by over a hundred million dollars. Say what you like about the quality of the games, they certainly can sell them. The developers certainly said they would want to continuously make more games even after Modern Warfare 3 in a live interview. [[VideoGame/CallOfDutyGhosts And they certainly did.]]
11* CowboyBebopAtHisComputer:
12** Zakhaev is often stated to have a [[BlingBlingBang gold-plated]] [[HandCannon Desert Eagle]]. The golden weapons are all multiplayer-only, but apparently some people conflate the existence of the golden Deagle (being the only one unlocked just by ranking up, rather than accomplishing every challenge for every weapon in a class) with the fact that Zakhaev is the only named character in the campaign to make use of a Deagle; that or they assume "bright and shiny", which the regular Deagle in-game is, to automatically mean "gold-plated".
13*** A probable explanation for this is likely due to the mission "The Coup", where Al-Assad uses Zakhaev's Desert Eagle to execute President Al-Fulani. The lighting in the scene where that happens [[https://sun9-22.userapi.com/impf/c841429/v841429167/33df3/utz_ltCJC14.jpg?size=1364x756&quality=96&sign=380e3d934cc723674e83a9166ca06f51&c_uniq_tag=Pda3D2zdxcYMn79Ds7vu5VPLz3bBgXpwEvZklUH91hE&type=album has a slightly noticeable yellow tint]], so the chrome-plated Desert Eagle appears to be golden.
14** A lot of people also seem to believe that the smallest weapon on the AC-130 used in "Death from Above" is a pair of 20mm Vulcan cannons. Nevermind that if they'd actually paid attention when playing the game, they would see that the information in the loading screen says it's a ''single'' 25mm cannon [[note]]although the wireframe model of the plane [[JustPlaneWrong does show two cannons, but that's another can of worms]][[/note]], and in the actual gameplay there is only the one cannon, which is explicitly labeled on the HUD and referred to in dialogue as the 25mm Equalizer.
15* ExecutiveMeddling:
16** The game was hit with this from the get-go, as Infinity Ward wanted to make this sort of jump to the modern day after the very first ''Call of Duty''. Activision was convinced it wouldn't work, however, and in particular only agreed to give the team access to development kits for the Xbox 360 if they agreed to do at least one more WWII-based ''[=CoD=]'' before making a modern-day one.
17** When the first game turned into a hit in defiance of Activision's expectations, they demanded that Infinity Ward start on a sequel ''immediately'', when Infinity Ward did not initially plan to follow up the series at all. Rumors were abound at the time that Infinity Ward was interested in making a sci-fi game instead.
18** Activision CEO Bobby Kotick broke up the Infinity Ward development team after development of the second game due to drama over royalty payments, and gave co-development of ''[=MW3=]'' to series newcomer Sledgehammer Games. Many of the former IW staff members would take the aforementioned sci-fi concept with them, as the next game they would make was ''VideoGame/TitanFall''. The remaining original IW members would slowly leave in the aftermath of ''[=MW3=]'' as well, particularly when Activision brought up the idea of releasing DLC packs consisting of ''[=MW2=]'' maps ported to ''[=MW3=]'', and Robert Bowling loudly complained at the idea considering most people who would buy the throwback packs had already paid for the game they actually came from; the resulting fight only came to an end after Bowling left, and of the original idea, only Terminal was ported over - in a free update.
19* FakeBrit: Captain [=MacMillan=]'s voice actor is American, not Scottish. Averted in ''[=MW3=]'' in which Creator/TonyCurran takes over as his voice actor.
20* FakeAmerican: Cpl. Dunn and Sgt. Truck are voiced by the Canadian Barry Pepper and the British Creator/IdrisElba, respectively.
21* FakeRussian: Yuri is voiced by Scottish actor Creator/TonyCurran, who also voiced [=MacMillan=].
22* FollowTheLeader:
23** Changed the gaming world's idea of a "generic shooter setting" from World War II to the modern day with the release of Call of Duty 4.
24** The game's multiplayer mechanics, like the deep progression system, customizable loadouts and perks have been frequently imitated by other shooters, to the point that it's considered unusual for a shooter to ''not'' have these features.
25* GenreKiller: For WWII games, despite not actually being one. It inspired a wave of similar modern series or modern updates of formerly WWII series like ''VideoGame/MedalOfHonor''.
26* ItWillNeverCatchOn: Infinity Ward wanted to take Call of Duty into the modern day as early as the second game in the series, but Activision was strongly against it and insisted the series stay in World War II. Even during development of Modern Warfare, Activision was quick to remind Infinity Ward that it didn't expect the game to succeed.
27* PopCultureUrbanLegends: At some point it became assumed that "Death From Above" from ''[=MW1=]'' was a deliberate commentary on the gamification of war. While it serves effectively as one, it was far from deliberate. The level is based heavily on a specific piece of leaked AC-130 gun cam footage from the Invasion of Afghanistan with dialogue from the aircraft crew in the game even mimicking that from the leaked video and the detail of a mosque the crew in the video are ordered not to fire on transferred to the game as the church the player is ordered not to fire on.
28* PropRecycling:
29** Closer looks can reveal where Infinity Ward re-used various models to fill out levels. Of note are crashed [[http://en.wikipedia.org/wiki/Technical_(fighting_vehicle) technicals]] in Washington D.C. (oh, those crazy Virginia rednecks), and American police cars on the tarmac at the Russian airport.
30** Hidden in plain sight during ''Modern Warfare 3''[='=]s campaign: There's a warehouse that you fight through which is a literal shot-for-shot recycle of a warehouse from [=CoD4's=] multiplayer; even the crates are the same. Various weapons also reuse their ''[=MW2=]'' models in the campaign - most noticeably, despite a decent chunk of missions starting the player off with a USP as their secondary weapon, the new USP model for the game never shows up outside of Spec Ops and multiplayer.
31* TheRedStapler: Many manufacturers of airsoft replicas have become absolutely drained because of these games. KWA, a former specialist in gas-powered pistols, has stated that their entire stock of Beretta 93R pistols flew out the door in record time, with the reason "thanks to [=MW2=], these things go quick like hotcakes."
32* StarMakingRole: Unless he's still remembered for his roles in ''Film/{{Cliffhanger}}'' and ''Series/PrimeSuspect'' earlier before the games, Craig Fairbrass really found recognition for himself through his voice-acting talents in this trilogy, however Fairbrass' fandom and fame really peaked when he donned the mask of Ghost in ''Modern Warfare 2''. It also helped Fairbrass' previous gig, the aforementioned ''Cliffhanger'', to find a [[NewbieBoom new recent gaggle of fans]] (due to ''Modern Warfare 2'' referencing the film through a name of an early level and Fairbrass' presence in both projects) with the same able to be said for Fairbrass' film debut ''For Queen and Country'' and ''Prime Suspect'' as well as any other project featuring the actor for any gamer who is curious of badass Brit Fairbrass' resume outside and before his COD roles.
33* TechnologyMarchesOn:
34** One of the main complaints over ''[=MW2=]''[='=]s inclusion of the TAR-21 among gun circles was that the real gun did not come with unpowered ironsights. This has since changed.
35** This is also the case for several of the guns featured which at the time were cool new rising stars, expected to become big hits in the military, only to end production before leaving the prototype phase, including the FMG-9 (only technically produced for real as an airsoft gun) and ACR (never adopted).

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