Line #3 SugarWiki/AHallmarkPresentation


1	-> ''“Sure, she gets satisfaction from maintaining her independence, achieving her goals, and surrounding herself with people who challenge and inspire her. But it’s time for her to stop working and start living the Hallmark way. It’s time for her to [[ChristmasSpecial go home for the holidays]].”''
2	-->-- "[[https://www.mcsweeneys.net/articles/guidelines-for-female-protagonists-in-hallmark-christmas-movies Guidelines for Female Protagonists in Hallmark Christmas Movies]]," ''[=McSweeney's=] Internet Tendency''
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4	A Hallmark Presentation refers to any story that is assumed to be told in the LighterAndSofter style traditionally associated with the [[MadeForTVMovie made-for-TV films]] produced for the Creator/HallmarkChannel and ''Series/HallmarkHallOfFame'', which, appropriately for a greeting-card company, tend to specialize in [[RoseTintedNarrative Rose-Tinted Narratives]].
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6	Basically, A Hallmark Presentation is the [[SugarWiki/SweetExists bright and cheerful]] [[CounterTrope alternative]] to the LifetimeMovieOfTheWeek (a lot of performers freely bounce between the two, in fact, especially because there are OnlySoManyCanadianActors).
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8	It is thus often used as a ''[[strike:negative]] er,'' positive intensifier, in comparisons with DarkerAndEdgier works:
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10	"Damn, ''Film/NotWithoutMyDaughter'' made ''Film/DancerInTheDark look like a Hallmark Film!"''
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12	This has turned it into a minor colloquial expression in the U.S., associating ''"a Hallmark Presentation"'' with "Hallmark card sentiment", which is an example of {{Flanderization}} in real life.
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14	Ironically, the actual ''Hallmark Hall of Fame'' is a pretty well-respected long-runner produced and aired by Hallmark, and the quality has a considerably wide range with many standout offerings. Not unlike {{Creator/HBO}}, there are many actual Hallmark-produced films that contain biting drama and subvert the general stereotype of A Hallmark Presentation.
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16	For info on the actual long-running ''Hallmark Hall of Fame'' series, see ''Series/HallmarkHallOfFame''.
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18	DarkerAndEdgier installments of the ''Hallmark Hall of Fame'' series may be noted on that page as '''subversions''' of the trope.
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20	A Hallmark Presentation describes works that fit in the more general popular conception of "Hallmark Sentiment".
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22	Cynical persons may consider this a form of {{Glurge}}, but it is perhaps broader than that.
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24	This trope describes a [[ShowGenres Genre]] notable for TV drama, but examples can be found in all media.
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26	----
27	!!Tropes traditionally associated with "Hallmark Sentiment" include:
28	* {{Glurge}} (sometimes)
29	* HollywoodNewEngland: A staple, especially in their Christmas movies. Often, [[CaliforniaDoubling it's actually filmed in Canada]].
30	* LighterAndSofter
31	* {{Melodrama}}
32	* OnlySoManyCanadianActors: Many are filmed in UsefulNotes/{{Vancouver}} or [[https://en.wikipedia.org/wiki/Almonte,_Ontario Almonte, Ontario]], so expect a few familiar names from Canadian television or voice acting to pop up.
33	* ProductPlacement:
34	** A special case: actual ''Series/HallmarkHallOfFame'' films are produced and "presented" by Hallmark, like sponsored opera telecasts, and range from LighterAndSofter to DarkerAndEdgier.
35	** Played straight in several Christmas films, where a building or a vintage car or truck owned by a character will bear a striking resemblance to an ornament released the year of production.
36	* RoseTintedNarrative
37	* SlidingScaleOfIdealismVsCynicism: On the idealistic end of the scale, usually.
38	* SugarApocalypse: Sometimes.
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40	!!Examples can be found in the following works:
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42	* Any movie that plays on ''Hallmark Channel'', including ''[[ThreateningShark Shark Swarm]]''.
43	* [[{{Parody}} Parodied]] in ''WesternAnimation/TheSimpsons'' episode "[[Recap/TheSimpsonsS32E10ASpringfieldSummerChristmasForChristmas A Springfield Summer Christmas for Christmas]]".

Context SugarWiki / AHallmarkPresentation