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1[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/tpir_logo_2022.png]]
2[[caption-width-right:350:All this can be yours ''if'' [[TitleDrop The Price is Right]]!]]
3->''"Here it comes! From Hollywood! Television's most exciting hour-- it's The Price Is Right!"''
4-->--OpeningNarration used today for Haven Studios in Glendale, CA, the show's new home.
5
6''The Price is Right'' is a [[Creator/MarkGoodson Goodson-Todman]] GameShow, created in 1956 with Creator/PaulAlter directing and Creator/BillCullen as host, asking four contestants to look at a given prize and guess its actual retail price; whichever contestant guessed the closest without overbidding won the prize. This format ran in daytime and nighttime on Creator/{{NBC}} and later [[Creator/AmericanBroadcastingCompany ABC]] from 1956 to 1965 (moving to the latter in September 1963). This original incarnation of the show[[note]]Retroactively referred to as "The Cullen Era", so as to differentiate it from its more well-known reincarnation[[/note]] was pastiched in a famous episode of ''WesternAnimation/TheFlintstones''.
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8The more familiar format, with the CatchPhrase "Come on down!", debuted in 1972... but the story of how it got on the air is a bit odd. Goodson initially wanted to bring the show back as a weekly, prime-time syndicated series with Cullen as host, but those talks fell through at around the end of January. Goodson's next choice was Dennis James, who'd caught his eye by filling in on ''Series/LetsMakeADeal''; Goodson and James recorded a pitch film on February 16 for the ''New'' show, distributed by Viacom, sharing ideas and concepts that had elements of what was to come.[[note]]James would eventually host Price's weekly syndicated nighttime version from 1972 to 1977, his last hosted show.[[/note]]
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10Around mid-May, while the new format was being hammered out (one suggestion was to use '''three''' Showcases), Creator/{{CBS}} daytime programming chief Bud Grant expressed interest in a five-a-week daytime version (along with two other new shows, ''Series/TheJokersWild'' and ''Series/{{Gambit}}'') and selected Creator/BobBarker to host it... but Barker wanted no part of it and felt the show could be better produced, begging Grant to let him host one of the other shows. (It's been speculated that Barker simply wanted to expand his abilities by hosting a quiz-based game show, as he'd been emceeing ''Series/TruthOrConsequences'' for the previous 15+ years.) Grant responded by telling him that while the other two shows had mere "traffic cop" roles for their hosts, Barker had "far more talent" than that (unwittingly insulting eventual hosts Creator/JackBarry and Wink Martindale in the process).
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12Premiering on September 4, 1972, the daytime series can still be seen on CBS, with the concurrent nighttime show airing until 1980 (Barker replaced James in 1977). Other concurrent syndicated series starred Tom Kennedy (1985-86) and Doug Davidson (1994-95). This format added two new elements: contestants are now chosen from the StudioAudience, and the winner of each item up for bids joins the host onstage to play one of dozens of pricing games. The hour-long format for ''Price'' was tried for the week of September 8, 1975 and became permanent on November 3. Johnny Olson was the CBS version's initial [[TheAnnouncer caller of the phrase "Come on down"]] until his 1985 death, at which point Rod Roddy replaced him following a rotation of substitutes. Another rotation followed Rod's 2003 death, resulting in Rich Fields becoming the show's third announcer. In addition, the show's rotating cast of [[LovelyAssistant models]] ("Barker's Beauties") provided a larger cast of characters to draw from. As a one-hour daytime show, ''Price'' was at its peak for a long period of time, becoming a fixture for stay-at-home moms, children home sick from school, and college students, garnering a fandom of all ages while making HouseholdNames of Barker and Roddy.
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14After starting his 35th year with the show, Barker announced his retirement from TV at the end of October 2006; his final show aired June 15, 2007, and Creator/DrewCarey succeeded him on October 15. Carey had already cut his teeth in the game show hosting field for CBS with ''Power of 10''. Fields left the show in 2010, and a third rotation of substitutes ensued until former ''Series/TheWeakestLink'' host George Gray replaced him.
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16The show has been made in many other countries, such as the United Kingdom from 1984-2007 (with hosts including Leslie Crowther [who notably called the contestants to "Come on Down" himself, rather than having TheAnnouncer do it] and the legendary Creator/BruceForsyth) and Australia (which featured versions hosted by Ian Turpie and Larry Emdur, although there were versions prior to these, including several short-lived adaptations of the original Bill Cullen format).
17----
18!!Tropes applying to ''The Price is Right'', come on down!
19
20[[index]]
21* ThePriceIsRight/TropesAToE
22* ThePriceIsRight/TropesFToO
23* ThePriceIsRight/TropesPToZ
24[[/index]]
25
26----
27-->'''"[[SignatureLine Bob Barker]] [[PublicServiceAnnouncement reminding you]], [[EveryEpisodeEnding help control the pet population. Have your pets spayed or neutered.]] [[SigningOffCatchPhrase Goodbye, everybody]]!"'''

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